Events
Lee Hopkins Social Media 101
July 28, 2008
Do you know a what bitrate a podcast needs to be? How RSS can broadcast your message? How to put together a blog?
This hands-on course for communication professionals will provide practical nuts and bolts insights into how you can make social media work as one of the tactics in your professional palette with a minimum of time and fuss.
You will learn:
- What IS Social Media?
- Why is it so important?
- Demographics, statistics and evaluation
- The tools of social media
- How to construct a social media release
- The future: coming soon to a browser near you
Learn how to put social media to work in your communication strategies.
Who should attend:
- This course is aimed at frontline level staff
WORKSHOP FACILITATOR, Lee Hopkins
Born in Enfield, England, raised in Adelaide, Australia and a some-time resident of cities as diverse as Reading, Penang, Sydney, Guildford, San Francisco, London and Melbourne, Lee Hopkins is a man of experience!
After leaving behind a career in the Royal Australian Air Force, he returned to England in the late 1980s to seek fame and fortune as a singer-songwriter.
Not finding it, he then read for a joint honours degree in Applied Psychology & Sociology and consulted to companies large and small as a management psychologist with a passion for employee communications.
Lee loves nothing more than helping companies and fellow professionals discover the almost limitless possibilities for improved business communication that both ‘old fashioned’ and new technology - and not just the internet - offers the smart business person.
A keen and active member of the International Association of Business Communicators and an invited author to the highly respected Journal of Employee Communication, Lee is a widely-read commentator on communication issues. Along with fellow business communicators he is at the forefront of new communication technologies and regularly showcases and demonstrates to businesses how they too can ‘marry’ proven communication practices with new technology. He is a highly-acclaimed practitioner who many have said is one of Australia’s leading thinkers on business communication strategy in an everdeveloping, ever-changing online environment.
When: Monday 28 July 2008, 9.00am - 5.00pm (registration at 8.45am)
Where: PRIA Office Level 3, Suite 33, 94 Oxford Street, Darlinghurst NSW 2010
Cost: PRIA Members $550 / Non-Members $880
(price includes GST tea/coffee on arrival, sandwich lunch with fruit, morning & afternoon tea)Due to the practical nature of the workshop numbers are limited to 15 people.