Events
Lee Hopkins Social Media Strategy
July 29, 2008
Are you using social media strategy in your communication campaigns? Do you want to know how to structure your thinking around blogs, podcasts and other new media tools?
This course is aimed at providing the strategic thinking behind the use of social media in your communication planning. It is a practical course providing creative and strategic insights into how you can utilise social media as a tactic in your professional palette.
You will learn:
- Integration with the already
- How to develop Social Media Brand Evangelists
- How to handle personal use of social networking during office hours
- BlogStorm Risk Strategy & Crisis Communications
- Blogger Relations how to not upset bloggers
- I don’t have enough time for a first life! ‐ The Future and how to keep on top of it
Learn how to put social media to work in your communication strategies.
Who should attend:
- This course is aimed at all levels of staff
WORKSHOP FACILITATOR, Lee Hopkins
Born in Enfield, England, raised in Adelaide, Australia and a some-time resident of cities as diverse as Reading, Penang, Sydney, Guildford, San Francisco, London and Melbourne, Lee Hopkins is a man of experience!
After leaving behind a career in the Royal Australian Air Force, he returned to England in the late 1980s to seek fame and fortune as a singer-songwriter.
Not finding it, he then read for a joint honours degree in Applied Psychology & Sociology and consulted to companies large and small as a management psychologist with a passion for employee communications.
Lee loves nothing more than helping companies and fellow professionals discover the almost limitless possibilities for improved business communication that both ‘old fashioned’ and new technology - and not just the internet - offers the smart business person.
A keen and active member of the International Association of Business Communicators and an invited author to the highly respected Journal of Employee Communication, Lee is a widely-read commentator on communication issues. Along with fellow business communicators he is at the forefront of new communication technologies and regularly showcases and demonstrates to businesses how they too can ‘marry’ proven communication practices with new technology. He is a highly-acclaimed practitioner who many have said is one of Australia’s leading thinkers on business communication strategy in an everdeveloping, ever-changing online environment.
When: Tuesday 29 July 2008, 9.00am - 5.00pm (registration at 8.45am)
Where: PRIA Office - Level 3, Suite 33, 94 Oxford Street, Darlinghurst NSW 2010
Cost: PRIA Members $550 / Non-Members $880
(price includes GST tea/coffee on arrival, sandwich lunch with fruit, morning & afternoon tea)Due to the practical nature of the workshop numbers are limited to 15 people.
Online registration:
You need to be logged into your members' profile in order to receive your discounted members' rate. The online registration will not work for group bookings.
Log in by using your login name and password. If you have forgotten your password click on the red 'forgotten your password' link your password should be emailed to the email address you have nominated on your PRIA membership record.
If you have any problems contact our office on phone 02 9331 7533.
Fax registration:
Please contact Abbie at abbier@pria.com.au to obtain a fax registration form. The registration form should be returned to PRIA NSW to fax: 02 9331 3559.
Enquiries: Contact PRIA NSW on phone 02 9331 7533 or email: abbier@pria.com.au