About Us
About the PRIA
Welcome to the Public Relations Institute of Australia (PRIA).
PRIA is the peak body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to 3,000 individual practitioners, and more than 150 consultancies, across the States and Territories.
Since 1949, it's been our role to promote and enhance the profession and its status to the broader community throughout Australia and to enforce the principles of ethical standards and represent public relations practitioners in the best interests of the profession.
Accredited membership
Our members are drawn from in-house and agency practice across all sectors of the industry, from corporate to government to community. Individuals are required to meet strict criteria for full professional membership.
These include a PRIA accredited tertiary qualification and a minimum of three years full time practice, or a minimum of five years full time experience. All membership applications are peer reviewed by senior practitioners in each State and Territory.
High ethical standards
All members are required to make a personal, written commitment to a stringent Code of Ethics, governed by a senior group of practitioners known as the College of Fellows. Consultancy members are also governed by the Code of Ethics.
To be eligible for Registered Consultancy status, the PR agency principal must be a full professional member of the PRIA.
Consultancy members are also bound by an additional Code of Practice covering client relations, fees and income and general practice.
Valuable professional support
PRIA provides members with professional accreditation, and recognition through our annual awards programme.
PRIA also provides members with privileged access to a range of resources, tools and professional support to help them develop the current role or the next.
Volunteer committees comprising members from each State and Territory PRIA Chapter, organise and run hundreds of networking, information and training events and programs each year, to help improve members’ professional skills, networks and opportunities.