About Us
Golden Target Awards
The 34rd Annual PRIA Golden Target Australia's premiere PR and Communication campaign awards. The Awards recognise excellence, best practice and professionalism in public relations.
To help PRIA members enhance their opportunities to enter international industry competitions, the we revised the Awards' structure in 2007 to bring them closer in line with Award programmes in Asia, the US and the UK. The Awards now cover 16 categories of campaign, across the range of PR and Communications disciplines.
The Golden Target Award application is completed in two stages to make it easier for you to enter:
- A preliminary entry of 1,000 words, which is initially submitted to be assessed to determine if your work should be short-listed for the Full Entry judging, and
- The Full Entry judging which determines if your work is to receive either a State and/or National award.
Schedule for 2010
| Preliminary entries close | Friday 30 April 2010 |
| Preliminary assessment completed by | Monday 7 June 2010 |
| Full entry stage notification completed by | Monday 14 June 2010 |
| Full entry submissions close | Monday 19 July 2010 |
| Full entry judging completed | Mid August 2010 |
| State Awards for Excellence | through September |
| National Golden Target Awards | Monday 25 October 2010 at the PRIA National Conference |
2010 application forms and supporting documents
Download the 2010 Application Form here
Judging
The Awards program consists of two levels of judging – preliminary assessment and full entry judging. Full entry judging results in determining if an entry receiving a State/Territory Award for Excellence, or the ultimate, a National Golden Target Award. Winning an award demonstrates to your clients and colleagues that you have achieved success through best practice.
To maintain the high professional standard of the awards, the judging panel includes senior public relations professionals, communication professionals and academics.
State/Territory Awards for Excellence
All entries are considered for the State Awards for Excellence where they are assessed against other entries in the same category from their own state or territory. In each category awards are given for the winner as well as those who are highly commended or commended. Each state or territory holds its own Awards for Excellence presentation function.
National Golden Target Awards
All entries are considered for the National Golden Target Awards where they are assessed against other entries in the same category from around the country. In each category awards are given for the winner as well as those who are highly commended or commended. The National Golden Target Awards ceremony is held as part of the PRIA National Conference.
Eligibility
PRIA Members or Fellows working in corporate and government organisations, consultancies, professional associations, the not-for-profit sector and NGOs are eligible to enter.
Entries must focus on public relations and communication activities. Members are allowed to enter multiple entries but a fee applies to each entry.
All winners receive a certificate and recognition of their achievement at their state or territory awards presentation and are welcome to attend the annual Golden Target Awards function.