About Us
Golden Target Awards
The PRIA Golden Target Awards, now in their 32nd year, are Australia's premiere PR and Communication campaign awards. The Awards recognise excellence, best practice and professionalism in public relations. The Awards received a record number of entries in 2007.
To help PRIA members enhance their opportunities to enter international industry competitions, last year we revised the Awards' structure to bring them closer in line with Award programmes in Asia, the US and the UK. The Awards now cover 17 categories of campaign, across the range of PR and Communications disciplines.
The Golden Target Award Application is completed in two stages to make it easier for you to enter:
- A preliminary entry of 1,000 words, which is initially submitted to be judged to determine if your work should be short-listed for the Final judging, and
- The final judging which determines if your work is to receive either a State and/or National award.
Please note that preliminary judging is proceeding. This year's Golden Target Awards have attracted a record number of entries and has seen the Awards grow 12.5 per cent on last year.
Those who have entered should all have a confirmation of the receipt of your entry. If you have not received one please contact Amanda Dale immediately at vic@pria.com.au.
Schedule for 2008
The critical path for the entry process in 2008 is:
| Entry forms on PRIA website | Now |
| Preliminary entries close | Friday 16 May |
| Preliminary judging completed by | Friday 13 June |
| Finalists' notification completed by | Friday 27 June |
| Finalists' entries close | Monday 28 July |
| Finalists' judging completed | Friday 15 August |
| State Awards for Excellence | through September |
| National Golden Target Awards | Perth - Monday 13 October |
Application forms and support documents
Please download the application form and the advice for entrants below.
Judging
The Awards program consists of two levels of judging – the State or Territory Awards for Excellence and the National Golden Target Awards. Receiving a State/Territory Award for Excellence, or the ultimate, a National Golden Target Award, demonstrates to your clients and colleagues that you have achieved success through best practice.
To maintain the high professional standard of the awards, the judging panel includes senior public relations professionals, communication professionals and academics.
State/Territory Awards for Excellence
All entries are considered for the Awards for Excellence competition where they are assessed against other entries in the same category from their own state or territory. In each category awards are given for the winner as well as those who are highly commended or commended. Each state or territory holds its own Awards for Excellence presentation function.
National Golden Target Awards
All winning, highly commended and commended entries from each of the state and territory Awards for Excellence are entered in the National Golden Target Awards.
Eligibility
PRIA Members or Fellows working in corporate and government organisations, consultancies, professional associations, the not-for-profit sector and NGOs are eligible to enter.
Entries must focus on public relations and communication activities. Members are allowed to enter multiple entries but a fee applies to each entry.
All winners receive a certificate and recognition of their achievement at their state or territory awards presentation and are welcome to attend the annual Golden Target Awards function. The winner of the Golden Target Award in each category is acknowledged at the gala awards event.
Last Updated: May 29, 2008