About Us
2006 Winners List
Government Sponsored Campaigns
Winner - Golden Target
- Live in Canberra - Jeremy Lasek, ACT Government
"Brilliant campaign, exceptionally well presented. Well founded on research and good use of research to fine-tune the execution. The entry could have been improved with the inclusion of issues management - i.e. impacts of media coverage on key stakeholders and discussion of the effects of the NSW Premier's reaction. Presented a detailed budget of the costs - but did not include in-house resourcing."
Highly Commended
- Three Steps to an Apprenticeship - Carolyn Bacher, Department of Education & Training
- 2005 Alcohol Guidelines - Richard Lazar, Professional Public Relations
- Future Options Study for Jezzine Barracks including Kissing Point - Stephanie Paul, Phillips Group
- Building a World Class Victoria Program - Melissa Horne, Department of Infrastructure
- The Vet Experience - Jayne Gray, Department of Employment, Education and Training
Commended
- Warrego to Cunningham Connection Study Stages 1 & 2 - Penny Townley, Phillips Group
- Save Our Water - Andrew Collett, Hill & Knowlton
- Walk of Life 05/06 - Shannon Bakker, Socom Pty Ltd
- Get on Board with Lifejackets - Melanie Mills, Marine Safety Victoria
Public Affairs
Winner - Golden Target
- NoLink! Sorry, No Service for Outer Melbourne - Don Sharples, Socom Pty Ltd
Highly Commended
- Say No to the Execution - Suzi Clark & Karen Trentini, Amnesty International Australia 100 Years of
- Tourism in New South Wales - Catriona Fraser & Susan MacNeill, Tourism New South Wales
Commended
- 2005 Science and Innovation Awards for Young People in Agriculture, Fisheries & Forestry - Kylie Paulsen, Bureau of Rural Services
- Innovation Patent Hearing Brought Forward - Andrew Collett, Hill & Knowlton
- Better Outcomes for Queensland Kids - Margaret Lyons, Synchronous Communication
- Tasmanians for a Better Future - Tony Harrison, Corporate Communications (Tas)
- Now We are Talking - Peter Taylor, Telstra Corporation Ltd
Issues Management
Highly Commended
- Nursing Home Under Fire - Kelly Robinson, Synchronous Communication
- Water Matters on Magnetic Island - David Donohue & Donna Marshall, QCCN
Commended
- Splitting the Department of Justice WA - Kym Patterson, Department of the Attorney General (WA)
Emergency/Crisis Communications
Winner - Golden Target
- Mars (r) & Snickers (r) Extortion Threat - Elizabeth Paine, Socom Pty Ltd
"Excellent submission - a lovely example of a product recall that more companies could learn from. Comprehensive research was used as the clear basis for an outstanding strategy with excellent implementation. Would have liked more detail in the budget, perhaps a breakdown of fees, advertising etc. But overall an outstanding campaign."
Highly Commended
- Cyclone Larry - Carolyn McCann, Insurance Australia Group
Commended
- Cyclone Larry - Powerful Communications Keep Customers Connected - Tony Murray, Ergon Energy
- Cyclone Larry Hits Hard - Michelle Berardone, Powerlink Queensland
Recovery Communications
Commended
- Katherine Flood Recovery - Tracy Jones, Creative Territory
Community Relations
Winner - Golden Target
- Promising our Children a World-Class Hospital - Kerry Yu, Socom Pty Ltd
"An excellent entry. Clearly discussed what happened and why certain decisions were made. This type of communication program puts power into the hands of the community."
Highly Commended
- West Byron Sewerage Treatment Upgrade - Penny Townley, Phillips Group
Commended
- Hamilton Road Upgrade - Donna Marshall, MarCom Communications
- BWEA - Donna Marshall, MarCom Communications
Internal Communications
Winner - Golden Target
- Internal Communications - Peter Grimshaw, Danielle Kean, Peta Imber & Camille Bentley, Star City
"This entry really impressed the judges. Fun, innovative, with a diversity of methods used to communicate potentially difficult messages. Strong on social responsibility."
Highly Commended
- RAA Premium - Phil Martin, Michels Warren
Commended
- Internal Launch of the General Insurance Code of Practice - Allison Lee, Impact Communications Australia
Investor Relations
Winner - Golden Target
- Building Investor Support for IBA's Asian Strategy - Anthony Tregonning, Financial & Corporate Relations
"This was a strong program which achieved excellent results. The communication strategy and plan showed depth and strategic thinking over a 12 month period and the goals and objectives were clear and concise but well outlined. The campaign gave good results and very good value for the budget expended. "
Highly Commended
- Cleanseas - Fishing for Investors - Tim Hughes, Hughes Public Relations
Commended
- Axiom Energy IPO Launch - Pia De Lima, Burson-Marstelle
Consumer Marketing
Winner - Golden Target
- New Students for Old Modern School - Carolyn Bacher, Department of Education & Training
"Fantastic! An excellent campaign, entry and results. This was a well thought out creative campaign."
Highly Commended
- Eclipse Campaign - Melanie King, Mango Communications
Commended
- Qld's Hidden Oasis Marketing Campaign - Kevin Liepins, Beaudesert Shire Council
- Relaunch of Astral Restaurant - Peter Grimshaw, Danielle Kean, Peta Imber & Camille Bentley, Star City
Business-to-Business Marketing
Winner - Golden Target
- IBM Small to Medium Enterprise Campaign - Adrianne Kern, Letitia Swart & Jorn Sanda, Text100
"Under situation analysis this was clear, complete and captivating. In terms of goals and objectives this was SMART indeed."
Highly Commended
- PriceWaterhouseCoopers - Bethany Poore, PriceWaterhouseCoopers
Commended
- A New Arena for Business Success: Business Club Australia - Ashley White, Austrade
- Private Hospitals - A Public Good - Brett Heffernan, Australian Private Hospitals Association
Special Event/Observance
Winner - Golden Target
- Sydney Royal Rodeo - 2006 Sydney Royal Easter Show - Anita Sulentic, Royal Agricultural Society of NSW
"Very sound, professionally executed event. Demonstrates best-practice principles in public relations, with strong strategic research and issues management components. Evaluation was thorough and results well-deserved."
Highly Commended
- Living Heroes VP60 - Mary Balfour, Balfour Consulting
Commended
- Roma Street Parkland: Biggest 5th Birthday - Vanessa E Page, Qld Department of Public Works
- Hilton Sydney Relaunch - Liz McLaughlin, Horizon Communication Group
- CityShape Conference - Kristine Sullivan, BBS Public Relations
Environmental
Commended
- Horticulture for Tomorrow - Janice Hoad, Porter Novelli
- Shining the Spotlight on Litter - Karen Cosson, Sustainability Victoria
Arts
Winner - Golden Target
- Telstra Road to Tamworth - Alix Varley, Telstra Corporation Ltd
"The Telstra Road to Tamworth campaign was a significant and complex public relations campaign which aimed to maximise sponsorship leverage. The outstanding results are testimony to very high standards of professional communications - from research and planning to implementation and evaluation. Of particular note, the submission detailed the target publics and their relationships to the Telstra Road to Tamworth event; a comprehensive and mutli-layered communications strategy; and a 12-month media plan to engage with stakeholders at every stage. The campaign clearly benefited from Telstra's financial investment in the public relations campaign, but the return on investment was high - with all objectives being met. The judges particularly commended the nationwide regional focus which was maintained throughout."
Highly Commended
- Bank SA - Principal Partner Adelaide Fringe 2006 - Sonya Rogers & Tim Hughes, Bank SA
Commended
- St Petersburg 1900 - Marie Mills, Mills Wilson Communication Consultants
Prescription Medicines
Highly Commended
- Launch of Vytorin - Claire Russell, Burson-Marsteller
Health Organisation
Winners - Golden Target
- Heart Foundation Tick Awarded to Eggs - Owen Craig, Reed Weir Communications & Anthony Fisk, Australian Egg Corporation Ltd
"A thorough classic strategy and plan with creativity. Convincing evaluation. Clear and measurable goals and objectives; very relevant and well developed research; strategy well linked to objectives."
- Kaleeya Hospital Maternity Unit - Marie Mills, Mills Wilson Communication
Consultants
"Excellent goals and objectives and communication strategy and plan and issues management; research well described; clearly a successful campaign."
Highly Commended
- Massage Therapy: Balancing Health for Life - Julie Morgan, JMM Communications
- Influenza Specialist Group - Sarah Cornhill, Burson-Marsteller
Commended
- Supporting the Heart Foundation WA Division - Kellie Croxon, Clarity Communications
- Operation Lifeblood - Richard Lazar, Professional Public Relations
Corporate Social Responsibility
Winner - Golden Target
- Rio Tinto WA Future Fund - Megan Crust, Rio Tinto Iron Ore
"An outstanding program. Very clear outline with clear goals and solid research base. The strategy was clearly based on objectives. Very well designed implementation. A major budget for a very significant program. Outstanding results demonstrating that objectives have been met. Extremely high standard work."
Highly Commended
- Nuclear Science in Society - Craig Pearce & Laura Fayers, Australian Nuclear Science & Technology Organisation
Commended
- Vodafone World of Difference Program - Fran Rossberg, Rowland Pty Ltd
Last Updated: May 9, 2007