About Us
RCG Benchmarking Study
The Annual Registered Consultancy Benchmarking Study is a benefit of being a member of our Registered Consultancies Group. The study looks into the operations of consultancies and provides the following metrics to assist you in managing your business:
- Firm Profile
- Revenue compared to budget forecast
- Changes to Quantity of Clients (broken down into retained and project clients)
- Key industries using PR (Top 15) - Based on clients
- Key industries using PR (Top 15) - Based on revenue
- Annual business plan - Frequency Review
- Specialisation
- Client and billing profile
- Apply a standard ratecard
- Over serviced accounts
- Staff Profile
- Salaries - average by grade
- Salaries and superannuation
- Average hourly charge out rates (actual $)
- Range of hourly charge out rates (actual $)
- Blended rate
- Financial benefits provided
- Financial benefits provided (by revenue band)
- Financial benefits - Top 10
- Non-financial benefits provided
- Flexible working options provided
- Reasons for staff loss - where they went
- Most effective retention tool 2007 v 2008
- Intention to hire new full time staff in next 6 months
- Staff turnover (trend 2005 - 2008)
- Staff recruitment methods
- Staff recruitment methods - yielding greatest success
- Billing targets
- Staff productivity and business development
- Frequency review staff
- Perform first review
- Survey clients
- Key metrics
- Measurement of media coverage
- Measurement of media coverage
- Professional Services Charges
- Professional service charges - methods
- Professional service charges - methods
- Financial Profile
- Average target revenue growth
- Financial performance profile
- Bad debts
- Credit checks on new client prospects
- Professional indemnity insurance
- Looking Ahead
- New social media used in PR industry in past 12 months
- Proportion of PR projects incorporating new social media
- Blogs
- Training programs
- Places go for external training/ support
- External partnerships and affiliates
- Succession plan / exit strategy
The study continues to evolute to meet the changing needs of consultancies and to ensure the data collection is streamlined to make it easy and fast to fill out.
The research is conducted at arms length from the PRIA by market research firm Galaxy to assure complete confidentiality. Galaxy Research is bound by the Market Research Society Privacy Principles.
Last Updated: September 10, 2008