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2008 Golden Target Awards
The Golden Target Awards for excellence in public relations and communication programs were announced on Monday 13 October at the PRIA's gala dinner in front of a capacity crowd.
And the winners are:
Government Sponsored Campaigns
Winner
- Target 140 - Barry Crook - Queensland Water Commission (QLD)
The Judges said: An outstanding campaign. An example of how good research and tracking helps development of a campaign with targeted messages and activities.
Highly Commended Winners
- Premier's Summer Reading Challenge 2007/08 - Kathryn Anthony - Department of Education & Training (WA)
- Premier's Active Families Challenge - Melanie Wilkinson - Fenton Communications (VIC)
Commended Winners
- A New Major Stadium for Perth - Peter Harris - PPR (WA)
- Increasing Industry & Consumer Confidence in Ethanol-blended Fuel - Penny Townley - The Phillips Group (QLD)
- More Indigenous Teachers in DEET - Trish Grimshaw - Department of Employment, Education and Training (NT)
- "Making a Smarter Choice" greenvehicleguide.gov.au campaign - Veronika Šain - Department of Infrastructure, Transport, Regional Development and Local Government (ACT)
Public Affairs
Winner
- Making Every Vote Count at the Annual General Meeting - Viv Hardy - Callidus PR (NSW)
The Judges said: This was a courageous campaign aimed at breaking new ground in corporate Australia. As such, it was a campaign which did everything possible to achieve its important goals. An excellent campaign all round.
Highly Commended Winners
- Oxfam Australia Close the Gap Campaign - Vedran Drakulic - RACV (VIC)
- 5 Star and Beyond - Glenn Schaube - GRS Communications (VIC)
- Drought Preparedness in a Changing Climate - Brett Heffernan - National Farmer's Federation (ACT)
Issues Management
Commended Winners
- The Heat on Train Speeds - Daniel Moloney - V/Line (VIC)
- Sea King Board of Inquiry - Protecting the Future of Naval Aviation - Stephanie Paul - The Phillips Group (QLD)
Emergency/Crisis Communication
Highly Commended Winner
- Stamping Out Horse Flu - Brett Fifield - NSW Department of Primary Industries (NSW)
Commended Winners
- Equine Influenza, Victoria - Jeremi Moule - Department of Primary Industries (VIC)
- Salvaging the Pasha Bulker - Matthew Watson - Repute Communications & Associates (NSW)
Recovery Communication
Commended Winner
- Esperance Tourism Recovery Campaign - Marie Mills - Mills Wilson Communication Consultants (WA)
Community Relations
Winner
- Western Sydney Cycling Network - Christina Efthymiades - Fairfield City Council (NSW)
The Judges said: An excellent campaign which was clearly researched, well targeted and evaluated. It was beautifully developed to engage with grassroots and was within budget
Highly Commended Winner
- There's no Grey. It has to be Black and White - Kerry Yu - Socom (VIC)
Commended Winners
- Brisbane Caboolture Aquifuture Alliance - Donna Marshall - MarCom Communication (QLD)
- Heart of the Urban Busway - Julia Miles - Leighton Contractors (QLD)
Internal Communication
Winner
- Radiomining - Engaging a Hard to Reach Workforce - Adam Fitzhenry - Leighton Contractors (QLD)
The Judges said: A very impressive submission all round. This program developed an innovative and targeted solution to a common problem in the resources industry.
Highly Commended Winner
- Staff Health Challenge - Lee McLean - PPR (QLD)
Commended Winner
- IAG Your Super, Your Choice - Sandra Hyde - IAG (NSW)
Investor Relations
Winner
- Defending Resource Pacific - Anthony Tregoning - Financial & Corporate Relations Pty Limited (NSW)
The Judges said: This campaign adopted a strategic approach that maintained its focus on its communication objectives in a complex environment and over a sustained period. The campaign delivered excellent results and value for money.
Consumer Marketing
Winner
- National Vegetarian Week - Jackie Crossman - Crossman Communications (NSW)
The Judges said: This campaign had a smart, clear strategy with good linkages and partnerships that validated the messaging. The beauty of this campaign is that it includes a variety of public relations tools such as stakeholder engagement and celebrity endorsement.
Highly Commended Winners
- Eagle Boys Vote 1 for Full Size Large Pizza - Matthew Hart - BBS (QLD)
- Unlock Your Criminal Past - Ann Rainbow - Arc Communcation (QLD)
Business to Business Marketing
Highly Commended Winner
- Sun Rises on Eco - Nicky Dowling - n2n Communications (NSW)
Commended Winner
- Opening Doors Campaign - Edward Thian - Pepper Homeloans (NSW
Special Event/ Observance
Winner
- Opening of Mandurah Line - Richard Barrett - Public Transport Authority (WA)
The Judges said: Fantastic concept and implementation. Great results achieved from an innovative idea. Such great community engagement.
Highly Commended Winner
- All Box Office Records Smashed in 2008 - Alison Rogers - Communikate et Al (SA)
Commended Winner
- Red Bull Flugtag - Magnum PR Campaign - Michelle Hampton - Magnum PR
Environmental Communication
Winner
- Don't be a Tosser, Bin Your Butts - Lelde McCoy - The Reputation Group (VIC)
The Judges said: An excellent campaign all round which achieved significant behavioural change - never an easy task. The program was very well thought through and executed. The submission itself is well written and thoughtfully addresses all the criteria.
Highly Commended Winner
- Earth Hour 2008 - WWF Queensland - Deborah Caruso - Three Plus (QLD)
Commended Winner
- "Where the Sun Shines" - Promotion of the 3rd International Solar Cities Congress - Tim Hughes - Hughes Public Relations (SA)
Prescription Medicines
Winners
- I-did Campaign - Elke Pascoe - Edelman (NSW)
The Judges said: There were plenty of good ideas in this campaign and its implementation included some unique tactics which ensured all target publics were reached. - Equity of Access - Reed Weir Communications Pty Ltd/ Eli Lilly Australia - Craig Regan (NSW)
The Judges said: They were pleased to see ethics included in the goals of this campaign.
Highly Commended Winner
- Ringing in a Contraceptive Revolution - Kirsten Bruce - Viva! Communications (NSW)
Commended Winner
- CHAMPIX - Gemma Hudson- Edelman (NSW)
Health Organisations
Winner
- Get to Know Your Medicines - Prue Phillips - National Prescribing Service Limited (NSW)
The Judges said: An excellent campaign which had clear, well explained goals and objectives, detailed target publics and good use of statistics from research. Evaluation was good and the results were excellent..
Highly Commended Winner
- Profiling Professor Simon Mallal - Nicole Moody - PPR (WA)
Commended Winners
- National Psychology Week - Melanie Wilkinson - Fenton Communications (VIC)
- National Cholesterol Awareness Campaign - Gemma Hudson- Edelman (NSW)
Low Cost/Pro Bono
Commended Winners
- Asthma Foundation NSW - Terri-Helen Gaynor - Reputation Pty Ltd (NSW)
- Walking for Change - Olivia Platt-Hepworth - Hill & Knowlton (NSW)
Corporate Social Responsibility
Winner
- Bluescope Steel's Tank a Day Challenge - Samantha Allan - Pulse Communications (NSW)
The Judges said: An excellent entry on a topical subject. It delivered positive results for the client and for the environment in terms of annual water saved.
Highly Commended Winners
- On the Road to Booming Community Health - Richard O'Connell - BHP Billiton Iron Ore (WA)
- Touch Life - Richard Lazar - PPR (NSW)
Commended Winner
- McDonald's Australia - McHappy Day - Richard Lazar - PPR (NSW)