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How to Manage the Pitch when appointing an Agency
Building a powerful mutually-beneficial relationship is the ultimate objective of every organisation and its public relations agency. Yet despite this desirable outcome, it is surprising how often the initial engagement between both parties is a less than ideal experience.
Why is this so? Primarily because the so-called "pitch process" by which a client and a consultancy usually first engage is rarely managed as well as it should be. With this in mind, we have drafted some suggested "rules of engagement" for any organisation seeking to appoint a public relations consultancy.
For more information download the "Managing the Pitch" document below
How to Manage the Pitch (189Kb)
Last Updated: May 4, 2007