Meet the PRIA Staff

Ray Shaw
Chief Executive Officer

Shaw started his career in membership organisations before launching a PR consultancy in Brisbane called Intermedia, which became one of Queensland’s biggest. Shaw transformed Intermedia into Australia’s largest meeting and event management firm, Event Planners Australia, which he sold in 2010 to the world’s leading event agency, Swiss based MCI.

Shaw has been a state and national PRIA councillor, served as Chairman of the Brisbane Visitors and Convention Bureau and was on the board of the Meetings Industry Association.

His experience as a freelance journalist and commentator on technology issues for business and consumers during the past twenty years will help drive PRIA services during the convergence of digital and traditional communication.

Julian Kenny MPRIA
National Education Manager


Starting life as a teacher, Julian taught English in Italy before joining TAFE NSW, where he became Head Teacher. His involvement in management and recruitment led to a career in Human Resources, which culminated in three years as a learning and development consultant. Julian joined PRIA in February 2009 to coordinate the university accreditation process. He now provides secretariat to the National Education Committee and the NSW Mentoring Steering Committee as well as managing PDPs in NSW and nationally.

Neil O'Sullivan MPRIA
National Marketing and Communications Manager


Neil, originally from Ireland was based in Melbourne for two years before moving to PRIA's head office in Sydney in February 2014. He has a Bachelor Degree (Hons) in Business Studies and Cultural Arts Event Management as well as a Post Graduate Higher Diploma in Public Relations and Event Management.

He has worked for an experiential marketing agency as a junior executive focusing on branding, FMCG, event strategies and product development. He also has over five years’ experience working in communications for the not-for-profit and charity industries; four of which were as a Regional Development Officer for Special Olympics Ireland. In 2012 Neil worked with Oxfam Australia in their communications team for the Trailwalker events in Melbourne, Brisbane and Sydney. He draws on his extensive not-for-profit experience in delivering outstanding communications and events for our members.

Neil has also plays semi-professional soccer in the NSW State League 1 for Stanmore Hawks, and is a former State Secretary of the Special Olympics Victoria Board.

Michelle Locke
2014 National Conference & Golden Target Awards Coordinator

Michelle has worked in the Not-For-Profit industry in both corporate, and sports event management. Entrepreneurial by nature, she is passionate about delivering quality events while her skills in developing sponsorship and building strong relationships is evident in her past roles at The Chamber of Commerce (Waikato NZ), SPCA (Waikato NZ) and NSW Hockey.

Michelle had been living and working in New Zealand for the last 7 years and moved back home last December. She enjoyed living in NZ and made some wonderful memories and friends there. Living overseas you really do appreciate how wonderful Australia is.

Michelle is looking forward to delivering quality events to PRIA members and guests.

Michella Francis
Events and Operations Executive - Queensland
Before coming to Australia from Denmark in 2001, Michella undertook a finance and education training program in Denmark’s second largest bank. She also worked as a sales consultant for a telecommunications company, where she amongst many tasks, provided plans and strategies for clients to grow their business while coordinating marketing and email campaigns.
The first four years after arriving in Australia, Michella worked in hotels and restaurants, as a supervisor and duty manager. She takes pride in offering nothing but the best customer service.
The past four years, before joining PRIA, Michella worked as a personal assistant, which included event planning and management. She gets great satisfaction from building relationships and networking. Her studies and qualifications include a Higher Business Degree, Diplomas in Financial Services and Certificates in Human Resources and Supervision.
Richard Chatterton
Events and Operations Executive - South Australia
​​Having had a taste of marketing and elements of brand management, Richard consolidated his interest in this field by undertaking a Marketing and Communication degree at The University of South Australia. His goal was to move into the Events PR industry upon graduation. Richard also works part-time in the PR and media department at NewsMaker's online newsrooms. NewsMaker is headed up by our own PRIA South Australian President, Leila Henderson.

Last Updated: Fri, Jul 18 2014