Meet the PRIA Staff

Ray Shaw FPRIA
Chief Executive Officer

Shaw started his career in membership organisations before launching a PR consultancy in Brisbane called Intermedia, which became one of Queensland’s biggest. Shaw transformed Intermedia into Australia’s largest meeting and event management firm, Event Planners Australia, which he sold in 2010 to the world’s leading event agency, Swiss based MCI.

Shaw has been a state and national PRIA councillor, served as Chairman of the Brisbane Visitors and Convention Bureau and was on the board of the Meetings Industry Association.

His experience as a freelance journalist and commentator on technology issues for business and consumers during the past twenty years will help drive PRIA services during the convergence of digital and traditional communication.

Neil O'Sullivan MPRIA
National Marketing and Communication Manager

LinkedIn
@neilosul

Neil, originally from Ireland was based in Melbourne for two years before moving to PRIA's head office in Sydney in February 2014. He has a Bachelor Degree (Hons) in Business Studies and Cultural Arts Event Management as well as a Post Graduate Higher Diploma in Public Relations and Event Management.

He has worked for an experiential marketing agency as a junior executive focusing on branding, FMCG, event strategies and product development. He also has over five years’ experience working in communications for the not-for-profit and charity industries; four of which were as a Regional Development Officer for Special Olympics Ireland. In 2012 Neil worked with Oxfam Australia in their communications team for the Trailwalker events in Melbourne, Brisbane and Sydney. He draws on his extensive not-for-profit experience in delivering outstanding communications and events for our members.

Neil has also plays semi-professional soccer in the NSW State League 1 for Stanmore Hawks, and is a former State Secretary of the Special Olympics Victoria Board.

Julian Kenny MPRIA
National Education Manager

LinkedIn
@eduk8tion

Starting life as a teacher, Julian taught English in Italy before joining TAFE NSW, where he became Head Teacher. His involvement in management and recruitment led to a career in Human Resources, which culminated in three years as a learning and development consultant. Julian joined PRIA in February 2009 to coordinate the university accreditation process. He now provides secretariat to the National Education Committee and the NSW Mentoring Steering Committee as well as managing PDPs in NSW and nationally.

Katie Fleming
National Events Manager
LinkedIn

Michella Francis
Events and Operations Executive - Queensland
Before coming to Australia from Denmark in 2001, Michella undertook a finance and education training program in Denmark’s second largest bank. She also worked as a sales consultant for a telecommunications company, where she amongst many tasks, provided plans and strategies for clients to grow their business while coordinating marketing and email campaigns.
The first four years after arriving in Australia, Michella worked in hotels and restaurants, as a supervisor and duty manager. She takes pride in offering nothing but the best customer service.
The past four years, before joining PRIA, Michella worked as a personal assistant, which included event planning and management. She gets great satisfaction from building relationships and networking. Her studies and qualifications include a Higher Business Degree, Diplomas in Financial Services and Certificates in Human Resources and Supervision.

Phil Holmes
Events and Operations Executive - Tasmania
LinkedIn

After running Convention Wise (a meetings and event management company based in Hobart) for 8 years, Phil spent 2 years with MCI Australia. In 2014 he became a sole trader, trading as Meetings Plus. As a previous school teacher in Hobart for many years, with a Masters in Educational Studies, Phil brings a breadth of experience to working with people in small and large groups. Phil was an Accredited Meeting Manager with Meetings Events Australia - the peak professional Meetings and Events Industry Association. He was also a Director of MEA for over 5 years. Amongst many other things, he has been a Director of the Lady Nelson Trust, the site manager for the Australian Wooden Boat Festival in Hobart, and a National Councillor for the Australian College of Educators. He has travelled widely and lived and worked in the USA, England and Switzerland.

Eamon Holley
Events and Operations Executive - Western Australia
LinkedIn

Graduating from Murdoch University in 2014 with a Bachelor of Communications, Eamon majored in Communication & Media Studies, and Public Relations. Through out his studies his involvement in number of PR and media related roles saw him gain insightful experience into the industry. He was an active member and treasurer of the PURE committee; the student body for PR students at Murdoch. Prior to completing his final semester he undertook a communications internship in Beijing, that has ignited his passion for travel and international relations. Eamon is looking forward to the exciting new opportunities and networks PRIA can offer.


Julie Yates
Events and Operations Executive - Victoria

Last Updated: Thu, Sep 18 2014