Broadcast PR - the move from journalist to PR professional

Welcome to Broadcast PR, kicking off the first of four short films with Trevor Young, Director of Strategy and Innovation, Edelman Australia. Today Trevor shares how he came to move from journalism to PR and what top tip he was given when he first started out.

Trevor is also known as The PR Warrior, so check out his blog with 'Comments from the Marketing Frontline: News, Views, soapbox observations, and general riffs on all things public relations, marketing and communcations, PR 2.0, social media, word-of-mouth and brand engagement.'

Next week on Broadcast PR: Trevor recounts some of the highlights in his career so far. We'll be back on at our usual time of Wednesday morning, so make sure you join us then!

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