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Broadcast PR - Trevor Young on the future of the PR industry

This week on Broadcast PR, Trevor Young, Director of Strategy and Innovation at Edelman Australia gives us his insights into the future of public relations.

Broadcast PR will continue over the next couple of months, so make sure you tune in each Wednesday to hear from professionals in the PR industry and how they how they first got into the public relations profession and what the motivation behind this move was.

We will find out what have been the key highlights in their careers so far – whether that be working with key, influential figures in the industry or on hugely successful campaigns. We will gain an insight into what the main challenges and opportunities are in the communication profession today, including the ever-changing nature of communication with social media a key note resonating with many. Finally, they each take a look into the future and share their vision for the development and changing face of PR.

The future of PR is of course a key theme for this year's PRIA national conference, PR Directions 2011. Brad Howarth, co-author of 'A Faster Future' will be exploring the future impact and influence of the national broadband network - delving into a discussion of the applications and services that high-speed and ubiquitous broadband access can deliver, plus the impact these will have on business, society and individuals.