PRIA’s night of nights celebrates PR excellence

Campaigns dealing with the flood crisis, encouraging communities to help preserve their local environment and large-scale relocation projects were amongst the winners of the Public Relations Institute of Australia’s (PRIA) Golden Target Awards tonight.

The awards presentation, held at Dockside, Cockle Bay Wharf in Sydney, recognised and celebrated this year’s outstanding PR and communication campaigns.

Jon Bisset, PRIA Chief Executive said “The award recipients have demonstrated excellence and best practice – setting a new benchmark for, and demonstrating the continued growth of, the industry. The awards also provide invaluable case studies for those seeking to improve their practice or learn more about the profession.”

Finalists represented the work undertaken by consultancies, private businesses, government and community organisations and were judged on community practice, creativity and the successful adoption of emerging trends across sixteen categories.

PRIA congratulates all the award recipients on achieving one of the most prestigious public relations and communication industry accolades.

The award recipients for 2012 are as follow:


Emergency / crisis communication

Winner: Greg Swain, Brisbane City Council - Brisbane City Council – January 2011 flood crisis communication

Highly Commended: Isabelle Johnson, Ergon Energy - Ergon Energy’s communication response to Cyclone Yasi

Highly Commended: Michelle Palmer, Powerlink Queensland - Cyclone Yasi: testing the transmission network

Commended: Kylie Casey, John Holland Proprietary Limited - John Holland flood crisis


Public affairs

Winner: Paul Richie, NSW Business Chamber - NSW Business Chamber’s 10 Big Ideas campaign

Highly Commended: Glen Turner, Cancer Council Australia - Getting behind bowel screening

Commended: Patrick Anderson from McClusky & Co Proprietary Limited - Dignity for chronic pain sufferers

Government sponsored campaigns

Winner: Susan Redden Makatoa, Senate SHJ - Evocities – live, work and invest in regional NSW

Highly Commended: Lisa Wheildon, Department of Primary Industries - Locust control starts at your place

Commended: Helen Hutchings, Phillips Group - River city blueprint forum

Commended: Hayley Kerrigan, Porter Novelli Sydney - Museum of Australian democracy – uncensored conversations speaker series

Consumer marketing and social marketing

Winner: Jackie Crossman, Crossman Communications - Biolane Green-Lipped Mussel Extract

Highly Commended: Michael Henderson from DEC Public Relations - PEDIGREE Adoption Drive 2010

Commended: Frances Dwyer from IMPACT Communications Australia - Rediscover the Pear: Evolving perceptions of pear varieties, versatility and the ‘Art of the Pear’

Internal communications

Winner: Eva Ford-Murphy, Leighton Contractors - HQ relocation communication plan

Highly Commended: Keren Cooksey, Q-COMP - From the inside out – creating a united working culture

Commended: Olga Kakourakis from Sunwater - SIMON: influencing and engaging through innovation

Commended: Mary Smiddy, Weber Shandwick - PawClub internal launch for Pfizer animal health

Community relations

Winner: Donna Marshall, PPR Queensland - Woolloongabba Sewer Capacity Upgrade

Highly Commended: Angela Bannerman, Ergon Energy - Look Up and Live

Commended: Jane Won, John Holland Proprietary Limited - Darra to Springfield Transport Corridor – Stage 1

Health Organisations

Winner: Melanie Claessen, HBF - HBF run for a reason

Highly Commended: Kristen Bruce, VIVA! Communications Proprietary Limited - Granting PNH community the gift of life – funding secured for life-saving treatment

Commended: Lelde McCoy, Ogilvy Public Relations Worldwide and Suzi Clark, Organ and Tissue Authority - To donate life, discuss it today - OK


Highly Commended: Sharon Ghatora from Taurus Marketing - Clean Up Australia Day 2011

Highly Commended: Frances Dwyer, IMPACT Communications Australia - Old phones, more ducks: evolving a quirky project into an integrated flagship campaign to drive mobile phone recycling

Corporate social responsibility

Winner: Robin Antrobus, Conoco Phillips - Telling the LNG story

Highly Commended: Tracey Jones, Creative Territory - Emergency NT

Commended: Keren Cooksey, Q-Comp - Q-COMP’s return to work assist

Special event / observance

Winner: Matt Buchanan from Pulse Communications, an Ogilvy Public Relations Worldwide Company - Launching Malaysian Kitchen Australia

Highly Commended: Susan Alvarez, Queensland Motorways - The second gateway bridge community day

Commended: Kelly Ward, Ogilvy Public Relations Worldwide - Reigniting the Brisbane Good Food and Wine Show

Commended: Robyn Sefiani, Sefiani Communications Group - The future of retail: Luxottica’s OPSM eye hub launch

Investor relations

Highly Commended: Anthony Fensom, BWH Communication - Carpentaria Exploration – striking a rich vein of support

Commended: Erin Taylor, Financial & Corporate Relations - Not all EFT’s are equal: an education campaign by iShares Australia

Low Cost / Pro Bono

Winner: Fionnuala Maye, Porter Novelli Sydney - Good Return’s 100 women campaign

Highly Commended: Corrie McLeod, Espresso Communications - Queensland floods

Commended: Caroline Siler, Keep Left PR - Channel 31 digital launch: ‘no more abominable snow…man’

Commended: Rochelle Burbury. Access Public Relations - Earth hour