Thu, Oct 20 2016
The October Issue of PR Insights is out now, featuring the many faces of innovation in communication.
Highlights include Jane Caro on the how the internet is taking power from the powerful; Chris Wirasinha - Founder and Director of Pedestrian.TV- speaks with B&T about loyalty in the new media landscape, and Marcia Balzer of the Australian Veterinary association talks about how a successful campaign can bring about a better world. As well information about the new PRIA State and Territory councils, the latest industry jobs and events, and a whole lot more.
Thu, Oct 20 2016
Social commentator journalist and author, Jane Caro, talks to PRIA about how the internet is taking power from the powerful and what that means for the rest of us. Jane Caro is a keynote speaker at the upcoming PRIA National Conference: Communication Innovation in Sydney (14-15 November)
Mon, Oct 17 2016
Awarded journalist and former opinion editor of the Age, Sushi Das, delivered enlightening insights and useful tips to PRIA colleagues during a breakfast at PPR’s stunning offices in Melbourne’s iconic old George’s building.
Sushi discussed emerging digital trends in news media, the impact on quality reporting, and how anyone seeking space and a voice in the modern media landscape can maximise their chances.
Tue, Sep 27 2016
Working in PR requires you to juggle several tasks at once, meaning you need to learn how to multitask, fast. Sometimes, you just can't do it all on your own. If you need some help, these ten tools will help keep you on track.
Mon, Sep 19 2016
The Public Relations Institute of Australia’s (PRIA) fortieth Golden Target Awards campaign kicked off in style in Brisbane on Friday night, when PRIA members came together to recognise Queensland’s top PR performers for 2016.
The Queensland State Awards for Excellence attracted 27 entries and 17 awards were presented, including 6 winners, 7 highly commended and 4 commended.
Wed, Sep 14 2016
Magazines set to grow exponentially over the next three years, according to B&T’s mad uncle Alfie. Oh, and magazine poster boy, Tyler Brûlé set to deliver keynote at DAZE forum…
If you’re an avid gardener like me you’ll know that when it comes to seeds no matter how much you mulch, poison and pluck, some little bastards will always keep growing.
The same can be said for print publishing. Sure, it’s pretty easy to decimate the big weeds with some of Bunning’s finest and a whipper snipper but you can’t kill the ones with the funky roots that run underground.
Tue, Sep 13 2016
ManpowerGroup recently released research revealing that 59 per cent of young Australian workers are actively looking for their next job opportunity, earning themselves the title of the ‘continuous candidate’. In fact, this group of employees are four times as likely to think advancement corresponds with changing jobs, and doing so, often.
In the face of a talent shortage in the PR industry, this research got me thinking. Is the onus on the employer or the employee to ensure career development and progression? To me the answer is – both. Yes, the employer has a responsibility to ensure its staff are challenged, learning and progressing. But it’s also up to the employee to recognise the role they play in their own career development.
Fri, Sep 09 2016
Are you proactive, engaged and passionate about the public relations and communication profession? The PRIA wants you!
The Public Relations Institute of Australia is calling for members to become part of the vibrant Council or Committee in your State. This is a fantastic opportunity to contribute your ideas and add your voice to our growing profession. Plus, being part of a volunteer committee is an invaluable experience that will enhance your career. It is an exciting time to get involved and you never know where the journey may lead.
Mon, Sep 05 2016
Perhaps you’ve heard that news as we know it is dead? Newsrooms around the country - and the world - are apparently empty; spaces that were once crammed with earnest journalists and tough editors are being converted into trendy warehouse apartments. Desks that were littered with hundreds of pieces of paper – past newspaper editions, lengthy reports, hand written tip-offs and secret, explosive documents leaked for public interest – have long been cleared out. As for TV news, what work is there to be done when citizen journalists are so diligently recording everything as it occurs, eagerly forwarding the shaky, grainy footage off to the networks themselves? And for free!
Thu, Sep 01 2016
David Pembroke from ContentGroup recently sat down with PRIA National President Jennifer Muir to talk about the unique challenges faced by communication professionals in the public sector, and how support for the PR and Communication industry is evolving.
Tue, Aug 30 2016
Understanding and Navigating the Chinese Market
This week, Icon PR hosted a PRIA Breakfast Session, inviting members to listen to Shufen Tan, General Manager of Strategic Public Relations Group (SPRG) Shanghai who shared insights into China’s media landscape and the growth in digital platforms.
Thu, Aug 25 2016
There are always lessons to be taken from which people, places and events are getting the most media coverage. A major sporting event such as the Olympic Games provides a great chance to focus in on the athletes, countries and companies involved.
The patterns and sentiments embedded in the data show that there's another side to the competitions: While matches play out on the track or in the pool, there are battles to see who or what will be most talked about.
Tue, Aug 23 2016
It’s a common question for those of us in PR and communications. Those of us over forty might still turn to the newspaper(s) in the morning and be lamenting the rumours coming out of Fairfax that print will be a weekend only option in the near future. But Fairfax CEO Greg Hywood isn’t just crystal ball gazing. The fact is physical newspapers are now only seen as the most frequently used source of news by just 6% of Australians. Far more see social media as their primary news source, particularly Millennials (those under 32), 29% of whom turn to social for their daily news fix.
These are just two of the findings from the Deloitte Media Consumer Survey 2016, which surveyed more than 2000 consumers in Australia about how they interact with media, entertainment, technologies and information across five categories: Entertainment, Devices, Social, Books, magazines and news, and Advertising.
Fri, Aug 19 2016
If you learn one thing as you work your way through your career, it is the importance of who you know as much as what you know. Who you know can help you become front of mind with mentors, friends, clients, suppliers and new ideas and opportunities. Expanding your spheres of influence by deepening and widening your contact base will enable you to learn new things, create more opportunities to advance your career, your business and even your personal life.
Tue, Aug 16 2016
When I started my business writing at the kitchen table midway through 1985, it was just the beginning of a dream fulfilled. Little did I envision Buchan becoming a global player in the communication industry three decades later.
Nor did I appreciate, in the beginning, the immense efforts required to build, and build, and build – even in times of economic downturn when there’s a natural instinct to contract.
I know I disappointed my late father in ignoring his footsteps in the profession of architecture; but my love of the written word and a passion for issues and current affairs pushed me in the direction of communication.
Mon, Aug 15 2016
One of the highest profile organisational crises in recent times was last week’s disastrous failure of the Australian online census. The Bureau of Statistics website failed on census night, leaving millions of angry and frustrated citizens unable to submit their census information for almost 40 hours.
Tue, Aug 09 2016
As a communication, digital and creative agency, Rowland has helped countless organisations present and evolve their brands to stay relevant and ahead of competitors at a time when digital and global disruption is impacting on purchasing decisions.
While many age-old rebranding processes and outcomes remain relevant in a digital age, some nuances and additional expectations must also be considered.
Fri, Aug 05 2016
The annual Australian Sensis Social Media Report, released June 1, contains some very interesting statistics around Twitter in particular.
According to the Sensis data, Twitter’s Australian numbers overall indicate a social networking platform in decline (this is reflective of a broader global trend).
However, the 2016 research report shows there is more to Twitter than meets the eye. Here are two findings that challenge the commonly-held belief that Twitter is dying.
In terms of frequency of use, Twitter leads all comers, including social networking behemoth, Facebook.
Wed, Aug 03 2016
Sometimes entering a new workplace can feel a bit like walking into a battle zone. You are adjusting to a foreign environment, figuring out friend from foe, all the while trying to make a killer first impression and show that you are capable of great work.
Couple this with the transition of casual to full time work, and you might just find your anxiety levels reaching a new high.
Having recently entered the world of PR, I found that any advice was good advice, so I’ve decided to return the favour. Here are my top five tips for those who are about to spread their wings and make their way into the working world of communications:
Tue, Aug 02 2016
Many PR pros are familiar with the “client request.”
A decade ago, I spoke with a colleague about that very thing. The request was for a specific high-level government cabinet official to speak at their summit conference. My colleague asked the client what it would be worth to them if he could deliver, and the client blurted out, “$50,000 in fees.”
Although this practise was frowned upon in the PR industry at that time, my colleague agreed to the terms. What the client did not know was that my colleague knew this person rather well and tapped into that relationship. He got $50,000 for about a five-minute call. Clearly he got paid for value, rather than billable hours, which is the most prevalent model today for PR agencies.
Data from a recent USC Annenberg study show that a value-based billing model, which focuses on business outcomes rather than hours of outputs, will eventually be preferred—especially on the client side
Fri, Jul 29 2016
Putting on an event can be a costly exercise. Filtered Media’s Public Relations Director, Claire Laffan, shares her top tips for ensuring your next event goes off with a bang…
Thu, Jul 28 2016
As communications professionals, a significant part of our job is to tell well-developed stories that engage target audiences. With recent research suggesting that brands have less than four seconds to hold consumers’ attention on a web page before they move on, it’s important now more than ever to consider the various vehicles to tell our brands' and clients’ stories in a compelling way.
Tue, Jul 26 2016
The old adage goes, “Nobody ever got fired for choosing IBM.”
That seems to mean that the best choice is a safe choice. I'm not so sure. Consider what constitutes a “safe choice.”
Inevitably, when a major corporation seeks a PR agency to support its communications efforts, a request for proposals (RFP) asks for critical capabilities that can help a company sift through the myriad options available and narrow them down to the few that make sense for their specific needs. Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry, and, of course, actual public relations skill.
Fri, Jul 22 2016
People size you up in seconds, but what exactly are they evaluating?
Harvard Business School professor Amy Cuddy has been studying first impressions alongside fellow psychologists Susan Fiske and Peter Glick for more than 15 years, and has discovered patterns in these interactions.
Wed, Jul 20 2016
If you are a PR manager take pride in your achievements.
You have reached the point where you have the experience, industry knowledge, skills and a circle of contacts to attract attention. Because you are so connected you probably also find people often approach you for a referral to someone in your network. They might want your help to connect with an individual who can help with career advice, an interview, information or thoughts on their business ideas.
Fri, Jul 15 2016
If a conversation ends after “So what do you do?” … things can get awkward.
At this point, we don’t know what else to say. We stink at small talk. We are shy. We are insecure. We’re introverted. Whatever the reasoning or logic, awkward conversations are, well, awkward. It’s uncomfortable for everyone.
But no one wants to feel awkward. We want to be liked. We want to be charming. We want to be charismatic. But that's a natural instinct, rooted in our psychological desire to belong...
Mon, Jul 11 2016
In the 1990s, LaCroix was the favourite drink of Midwestern moms. How did it get so cool?
For the first few decades that LaCroix sparkling water existed, the Midwestern moms who drank it had it all to themselves.
Long before the girls wearing "LaCroixs Over Boys" T-shirts this summer were even born, LaCroix was beloved by health-conscious, budget-wise women in middle America. They knew a good thing when they found it, and they were a loyal audience. But most trends trickle inward from the coasts to the Midwest, not the other way around, and so LaCroix's first 30 years were spent under the radar.
Then sometime in 2015, LaCroix — lightly flavoured, sugar-free carbonated water wrapped in a garish can — became an unlikely breakout hit. The New York Times published an essay raving about it. The Awl and Time Out New York ranked its flavours. If you say "LaCroix" to a youngish urban professional, be ready for a possible explosion of enthusiasm, as if you'd shaken up a can of carbonated water.
Thu, Jul 07 2016
It’s undeniable – the way people listen to music is changing. More people are streaming more music than ever before. But how has this changed listening behaviour, and what does it mean for audio advertisers who are navigating this shifting landscape?
We began investigating these questions in Europe, Canada and Latin America, teaming up with leading research firm TNS Global to measure the reach and quality of Spotify’s free, ad-supported audience compared to traditional radio audiences.
This time, it’s Australia’s turn.
Wed, Jul 06 2016
If you're trying to succeed in the consulting space, this guide for modern B2B Marketing Strategies will give you the advice you need.
Wed, Jul 06 2016
Over the last decade, there has been a profound shift in how the statistics about suicide deaths are reported, according to Marc Bryant, Manager of the Mindframe National Media Initiative at the Hunter Institute of Mental Health.
In the wake of this week’s release of the latest national data on suicide deaths (summarised inside), he examines some of the complexities confronting those involved in communications in this space, whether in advocacy, journalism or wider public debate.
Mon, Jul 04 2016
Millennials are the one demographic that many marketers strive to understand.
With their buying influence and increasing population within the workforce, millennials are affecting decisions from layout and design of office spaces to the ways in which content is received and shared.
Because the digital universe has been around most of their lives, millennials likely have a hard time remembering what life was like without search engines, social networks, and streaming entertainment. They are the ultimate multitaskers – with the abilities to walk, talk and scroll at the same time. It is key to remember that since the digital evolution took place during many millennials’ formative years, adoption and usage rates of the digital world vary widely among this generation.
What better way to truly understand this powerful, highly stereotyped generation than to ask? We gathered insight from two of our soon-to-be-college-graduate interns on the role of social media in their daily lives. From their perspective, the role social media plays in today’s society is essential and second nature.
Fri, Jul 01 2016
InsideOut Public Relations (IOPR)’s publicity campaign for Reword with Leo Burnett and headspace won a PR Lion at the Cannes Lions international festival of creativity.
In April, InsideOut Public Relations (IOPR) worked with Leo Burnett and headspace on the launch of their online anti-bullying technology, Reword. The technology is an Australian first, and works by identifying cruel or intimidating words in real time to prompt online users to reword their message or post. Similar to a spellcheck functionality, a red line appears through words to highlight bullying behaviour, encouraging online users to reconsider their choice of words. The tool also encourages the online population to collaborate and become co-authors of new bullying terms, giving them ownership over Reword while building the tool’s intelligence and lexicon. The tool was launched in March on the National Day of Action Against Bullying and Violence, Australia’s largest anti-bullying event in schools.
Thu, Jun 30 2016
After conducting a four-year study exploring social media use in the Australian nonprofit sector, I can suggest three key actions to support public relations professionals:
Tue, Jun 28 2016
One of the best perks of speechwriting is the way it lets you indulge your sense of humour. Nearly every time you sit down to write a speech, there’s a chance to tell at least one joke.
That’s not something most other communicators get to do nearly as often. (Try slipping a one-liner into the annual report some time. Let me know how that goes.)
And it isn’t an indulgence—or at least, it isn’t just an indulgence. Humour has real communications power. It humanises your speaker, builds a rapport with an audience and can help overcome hostility, suspicion and resistance to new ideas.
But written or delivered badly, a joke can work against your speaker. Which gives us a responsibility to use humour carefully and sensibly.
Fri, Jun 24 2016
Relationships Australia NSW (RANSW) is asking people to re-evaluate their inherent biases in its latest outdoor campaign entitled 'Born just like you' via Sydney creative agency Drifter.
RANSW is an independent, inclusive organisation that provides judgement-free relationship services and support - to anyone. However, its vision for a harmonious and inclusive society faces obstacles on a daily basis.
People never want to think they're prejudiced, but the less than perfect truth is people make snap judgements every day - race, gender, age, religion, sexuality, disability.
Wed, Jun 22 2016
Keeping up with the Kardashians and everything on our to-do lists can be time consuming and undoubtedly overwhelming. From finding the perfect hashtag, syncing calendars, or collaborating with our team, there is always a new tool to help make sure we manage our time and kick ass along the way. As savvy players in the social field, we are constantly on the lookout for the latest and greatest apps to help manage our workload as efficiently as possible. From management tools to Instagram assists, the following PR agency-approved apps are MUST HAVES for social media management success…and sanity.
Mon, Jun 20 2016
Australian news consumers are surely amongst the luckiest in the world – at least, that's what we can infer from this year's Digital News Report: Australia, published last week. It's our second annual survey and we focus on digital news consumption and pathways to accessing the news. Our online survey respondents (over 2,000 of them) told us that terrestrial TV (54%) and social media (52%) were their most popular sources of news; but when asked for one main source of news, the clear majority (38%) preferred TV news bulletins, programs and 24-hour news channels. Second place went to online news sources (27%) and the runner-up was social network services (19%).
Tue, Jun 14 2016
When you’re just getting your blog up and running, it’s easy to get caught up in the excitement of just launching a blog and rush to get going – so much so, that you make mistakes along the way.
I know from personal experience how easy it is to screw things up with a blog – or even just miss opportunities I could have taken advantage of.
So – to help you get started on the right foot (or get back on track if you’ve run off course) here are the 8 most common (and biggest!) mistakes I see new bloggers making
Fri, Jun 10 2016
Given the wildly successful business tome Emotional Intelligence 2.0, there is a renewed excitement about how to shape the culture of the future workplace. Core tenets of this work revolve around identifying key attributes that contribute to working in groups and independently. The focus on emotional intelligence, also known as EQ, in tandem with IQ, is important to the very survival of any working environment.
Within the PR profession, we have witnessed EQ's increasing significance, given 24/7 digital media and the Client being 'always on.' In the 21st Century, clients are constantly engrossed in their social media presence and how they appear to the public. Deadlines and emotions, along with expectations and results, routinely run high, as detailed in this thought piece by the PRSA. Extensive studies go so far as to state that emotional intelligence drives culture, which in turn impacts strategy and ultimately, business outcomes. PR pros are expected to master communication as the voice of a brand or firm with 100% authority and objectivity, every moment of the day.
Thu, Jun 09 2016
There is no doubt that Australian Public Relations professionals – both agency and in-house – need to brace for rapid change in skills, structures, services and attributes to be successful in our future industry. This is reflected in the recently released Global Communications Report which states: “Public relations executives around the world are optimistic about the industry’s future and believe that over the next five years they will be expected to deliver more – more strategy, more content, more channels, more creativity and more measurement”. The challenge for our industry is how we adapt effectively to meet this change, and whether we have the courage and leadership to do so.
Wed, Jun 08 2016
PR executives may not be responsible for other leaders but they can call out poor leadership, agitate for leader development and model behaviours others can follow.
Tue, Jun 07 2016
On Thursday 9 May, Canberra’s PR practitioners took advantage of a rare insight into the sometimes dark art of speechwriting at lunchtime panel discussion.
Three speakers – and a lively discussion—meant that everyone went away with a better understanding of what makes up a great speech, and how some of the nation’s top speechwriters made it happen in sometimes difficult circumstances.
Mon, Jun 06 2016
PR, communications and marketing are all powerful tools that help open doors and close deals. However, in today’s competitive landscape, customers, prospects and influencers all demand proof.
Strong data and industry award wins provide excellent validation to a business promise or marketing claim. However, one of the most valuable forms of endorsement is customers you can name in press and marketing materials, and third-party endorsers you can call on to sing your praises.
Fri, Jun 03 2016
Vivid, in partnership with the Public Relations Institute of Australia (PRIA), organised a panel which kicked off the first week of the festival designed to crack the code of digital PR.
Vivid and PRIA may appear unlikely allies; but as we merge into this exciting world of innovation, storytelling, ideas and creativity, the two seem a perfect pair. So agreed the 200 people who attended the event in the city’s iconic MCA.
Thu, Jun 02 2016
Public relations and arts journalism are inextricable. And so, unlike in other areas of the media, the influence that PR has on the arts sections of newspapers and magazines is not so contentious. But the scope of its influence has frequently been declaimed in the context of cuts to newspaper arts budgets – what original thought can there be in myriad identical reviews, some say?
Wed, Jun 01 2016
If you heard that a group of people were creating, editing, and maintaining Wikipedia articles related to brands, firms and individuals, you could point out, correctly, that this is the entire point of Wikipedia. It is, after all, the “encyclopedia that anyone can edit”.
But a group has been creating and editing articles for money. Wikipedia administrators banned more than 300 suspect accounts involved, but those behind the ring are still unknown.
For most Wikipedians, the editors and experts who volunteer their time and effort to develop and maintain the world’s largest encyclopedia for free, this is completely unacceptable. However, what the group was doing was not illegal – although it is prohibited by Wikipedia’s policies – and as it’s extremely hard to detect it’s difficult to stamp out entirely.
Tue, May 31 2016
I send my heartfelt thanks to Leicester City FC for a memorable PR masterclass.
The Premier League champions won their first-ever top division title unexpectedly. This amazed the world.
Manager Claudio Ranieri called his team Cinderella: a nobody who deserved to be somebody.
Yet, the PR lesson of this fairytale is not recognised. I will argue that an immersive PR vision is Leicester’s triumph.
This is the first case of immersive PR in football history. It’s a story of hope and love. The team created its own storydoing campaign with PR. It’s not brand storytelling.
Mon, May 30 2016
This week saw the 150th issue of Managing Outcomes. To mark the occasion this Special Anniversary issue outside the usual two-weekly publishing schedule revisits our ten most popular issue and crisis stories over the last three years.
Fri, May 27 2016
There is a strong correlation between asking for feedback and the overall effectiveness of leaders. But can you ask for feedback without risking your authority?
Thu, May 26 2016
If you run an eCommerce business or depend heavily on different online channels for generating sales, you need to be prepared for the social commerce boom we’re likely to witness in the next 12 months.
Here are some of the trends you need to stay in line with in order to take advantage.
Wed, May 25 2016
For some creative professionals, working for yourself is the ultimate dream. There’s no big boss to answer to, there are no set working hours and you have complete freedom over the creative projects you choose to do. Yet going it alone can be a tough challenge, one that requires a lot of patience and perseverance if you wish to succeed. Having talent is ultimately the first step, but this will not be enough alone to start a successful creative business. Instead there are many important details to consider like where to find funding and understanding the legal obstacles that you may have to face. When starting something new it can seem impossible to know where to begin but to help you get a good beginning with your own creative business read our useful tips below.
Tue, May 24 2016
15 million Facebook likes. 4.3 million Instagram followers. 4.17 Twitter followers. 470,000Vine followers. Since she took her place in the White House in 2009, our First Lady, Michelle Obama, has had quite the powerful social media presence, to say the least. Through her thousands of posts, tweets and status updates, the FLOTUS has been crafting messages that appeal to a variety of audiences. Want to become a social media maven like our First Lady?
Mon, May 23 2016
Fraudulent claims about alleged problems with food are a very real risk to reputation, and social media has made it even easier to create fakes. So how should companies respond to protect the brand?
Sat, May 21 2016
Business leaders today are obsessed about productivity! What they are concerned more about is to achieve maximum output from their sub-ordinates or employees. They believe it is the key to achieve excellence and great source for profit maximisation.
Fri, May 20 2016
If you’ve never rebranded a company before, it’s tempting to believe that it will be a fun process. After all, you get to pick out colours, fonts, and logos. You’ll get a new explainer video, have a launch party, and design t-shirts. That sounds exciting!
Anyone who has rebranded a company before knows better. These fun parts are actually a very small portion of the actual rebranding process, and the important parts - like research, communications, and internal marketing - can be painful if you don’t know what to expect.
Thu, May 19 2016
PRIA heard the fantastic news of Mandy Galmes, Managing Director and Co-Founder, Fuel Communications, being announced as a Cannes PR Lions Jury member. Congratulations to Mandy, a PRIA member, on this great achievement. Inside is an interview with Mandy on her appointment.
"It’s a real privilege to be selected as the Australian representative on the PR Jury for the 2016 Cannes Lions. As one of 20 judges, my role is to review a record number of award submissions representing some of the boldest, most creative and biggest impact earned media campaigns from across the world in the past 12 months."
Read more inside.
Thu, May 19 2016
Well. What can I say? It comes with great sadness that I am announcing to you today that I will be leaving my post at the Public Relations Institute of Australia.
After almost four years working for PRIA in various positions and locations, the time has come for me to pass the baton on to the next wave of warriors to carry the flag forward.
Wed, May 18 2016
YouGov, the leading global polling and research firm, polled a total of 31,000 people across 30 countries to see who are the most admired person in the world and each respective country in 2016.
Wed, May 18 2016
When I started in PR in 1997, the online version was a nice-to-have, we blast-faxed press releases and mailed hard copy press kits. In the mid-2000s, bloggers threw this approach on its head (see the infographic at the end of this piece) by shortening deadlines, expanding news reporting to all hours of the day, breaking embargoes and having sharp opinions. In 2011, there were 164 million blogs, up from 3 million in 2006.
Facebook debuted in 2004, and social media made it possible for organizations to have conversations more directly with their audiences. Today, Facebook has one billion active monthly users and Twitter has 200 million. Social media moved PR metrics from impressions to engagement and influence. And now, social media is once again fundamentally changing the news as we know it. The opportunity for successful PR campaigns has never been greater, but the old tactics don't work anymore.
Tue, May 17 2016
When PR leaders start saying 'we tried that and it didn't work' they become the barrier to innovation.
The longer you lead a communications team the danger grows that you default automatically to what's worked in the past. Of course the past is where your successes lie but it becomes a problem when it stifles the creativity of your staff and fails you for the future.
Read more inside.
Mon, May 16 2016
PRIA has proudly joined OAIC (Office of the Australian Information Commissioner) as a Privacy Awareness Week 2016 Partner. In the following week, we’ll be reinforcing the message that organisations, agencies and individuals must be vigilant in maintaining a good understanding of their rights and responsibilities for the handling of personal information. This is why I think it’s a good moment to consider if we are sharing too much of ourselves online and how those platforms we use manage the personal information we are giving them.
Do you ever check what your info is used for?
Thu, May 12 2016
As the Olympic torch finally arrives in Rio, the countdown to the Games of the XXXI Olympiad is underway. Despite the somewhat tarnished reputation that many sports have suffered following recent scandals, the Olympics still commands huge global viewing figures and vast sums from commercial sponsorship. But is it worth the money? LexisNexis looked at how the media profile of some key sponsors is changing in the run up to Rio2016.
According to the International Olympic Committee, sponsorship accounts for 35% of the organisation's revenue – significantly more than ticketing revenues and only eclipsed by the sale of broadcasting rights.
Wed, May 11 2016
At first we had projections of the paperless office. It was talked about as though the introduction of computers into workplaces would make it happen almost overnight.
It didn’t, of course. But it was a big change that picked up momentum, and it has by and large become reality.
Now we have the rise of newspaperless news. It’s far from happening overnight in Australia and New Zealand, or anywhere else. But it’s picking up momentum everywhere.
Tue, May 10 2016
So, what is the role of the Board in crisis management? New research suggests it’s not well enough understood and needs a lot more attention. And the view from the Board Room shows a worrying vulnerability around crisis preparedness and prevention.
Mon, May 09 2016
Just 1 in 20 Media Scribes Say Newsrooms Are Currently Sufficient
New research from digital communications platform ISEBOX shows that the provision of digital newsrooms by communications professionals is not meeting the needs of journalists. The survey indicates that just a mere 6% of journalists polled say that digital newsrooms meet their expectations—with lack of access to useful contact information and multimedia content being the biggest deficiencies.
Fri, May 06 2016
Even if you are in your latest years of university or you recently graduated, it’s time to start thinking about what the in-house communication departments and consultancies look for in their candidates and build your professional profile. You might think having a good-looking resume is enough but, thanks to social media, brand managers are looking deeper nowadays.
With the financial crisis that has been concerning many of the world’s largest countries, we have been witness to waves of immigrants moving to other countries looking for better work opportunities. Australia has become one of those countries receiving students and professionals that believe they might have a bigger shot to succeed here; where there are big companies offering ample opportunities in different fields. This is especially important for communication students and graduates because they see Australia as an emerging power that grows fast and has a huge market to develop great communication techniques.
Thu, May 05 2016
Last week I asked 40 communicators to nominate a communicator-leader they admired.The room feel silent and only two people raised their hands. I was stunned. Surely there must be more, because PR specialists have leadership skills in profusion.
Wed, May 04 2016
Last week, the international payments company PayPal decided to hold an all-male panel to discuss the gender equality in the work place. Isn’t it ironic? They want to talk about women and men but they just invite male representatives to the chat. They pretend to bring some clarity to the discrimination situation that exists in the professional world, but they forgot to invite women to have this talk? Isn’t it this discrimination in itself?
Tue, May 03 2016
We are excited to that PRIA’s mentoring program is back for a second round helping practitioners find mentoring matches to help them get ahead both personally and professionally.
We don’t need to tell you how important it is to continue to widen your industry expertise, to fine-tune skills and meet each new challenge with confidence.
Mentorship will make you more valuable to your team, your clients or company, and the profession. It will also keep you interested and interesting. Mentoring is an incredibly rewarding experience and is important no matter if you’re a fresh Account Executive or a seasoned Managing Director.
Ahead of our speed match mentoring event on Wednesday 8 June, we wanted to take the opportunity to allow you to get to know another three of our esteemed mentors.
Mon, May 02 2016
Can you tell us about “101 ways to connect with modern newsrooms”?
The book is a journey into the heads of journalists and editors, how they make decisions in a fast-moving environment, and the things which influence the way they do their work, both inside and outside the newsroom.
Read more inside.
Sat, Apr 30 2016
Today Telum Media Talks To... Gary Nunn, Director of Communications at Change.org about how the modern PR team works.
Fri, Apr 29 2016
Most online tools have their little quirks and hacks that you typically find in one of two ways: either by accident, after hours spent in the tool; or because someone told you where to look and what to look for.
Piktochart is no different. Even after working here for almost two years, I still have those a-ha! moments every now and then. I rush to tell people about it, only to find out my hidden secret has been out there for a while.
Thu, Apr 28 2016
Throughout my career, I have worked as a journalist and producer in busy national newsrooms. I’ve frantically had to meet tight deadlines. I understand how a newsroom works. The rise of a competitive 24-hour news cycle combined with cost-cutting measures across the industry is putting today’s journalists, editors and producers under considerable strain.
Wed, Apr 27 2016
In the last few years, we have witnessed how technology development has influenced consumer behaviour and started to take more control. While ten years ago, traditional commercials dominated the media and appealed to the consumers’ emotions leading them to buy the products they were advertising, today’s scene is very different. There is more “x” in the equation now; more factors that we need to consider when we launch a campaign if we want to cause a real effect in our target markets.
Tue, Apr 26 2016
When applying for a job, it is vital that you have prepared a professional Curriculum Vitae (CV) that conveys your academic qualifications, employment background and key skills to your potential employer. Many candidates underestimate the value of a strong CV and, as a result, they significantly hinder their chances of acquiring their preferred job. Irrespective of whether you have just finished your academic studies or whether you have worked in your preferred field of industry for several years, your CV needs to present a bold and clear message to your potential employers. This is where the following guide can help. From explaining the key elements of your CV and learning how to explain a gap on your CV, to demonstrating a step-by-step guide on how to write a competent CV, this valuable resource will equip you with all you need to know in order to successfully represent yourself via your CV thereby substantially improving your employability prospects.
Wed, Apr 20 2016
“I believe in fate but I also believe that hard work and diligence plays a very important role in our lives. In a larger sense, we all write our own destiny. Take destiny in your own hands, dream of what you want to achieve, and write it in your own way. As you go ahead in life, I want you to climb the path to success one step at a time. Aim for the sky, but move slowly, enjoying every step along the way. It is all those little steps that make the journey complete."
Tue, Apr 19 2016
Producing more engaging content is the number one challenge for B2B marketers. Yet for some reason most people are still playing a numbers game and ramping up production – global spending is expected to reach $313 billion in 2019, which would mean investment has virtually doubled within five years.
With all the blog posts, videos, e-books and emails your audience is bombarded with every day, actually capturing their attention is harder than ever. The answer to this problem isn’t to keep churning out more content, but you don’t want to stop creating altogether. You need to look for formats that actively engage your audience and allow them to connect with your brand on a personal level.
Mon, Apr 18 2016
When a company’s reputation is under attack is not the time for weasel words and clever phrasing to make the situation look not quite so bad.
Tue, Apr 05 2016
Tim Hughes Writes…
What will public relations look like in the next five years?
I delivered a speech on this topic recently to the South Australian Marketing Summit, with my personal view being that a dominant place in the future marketing mix for the PR sector is ours to lose.
The re-shaped PR industry has the potential to ‘own’ strategic communication and reputation, and that means having significant influence over the work of advertising agencies, marketing agencies and digital agencies – possibly including taking some of their work from them.
Mon, Apr 04 2016
It’s no secret that social media crises can shred reputation. So why do organisations keep giving interns and junior staff the keys to drive online activity?
Fri, Apr 01 2016
On the cover: Lisa Burling, LBPR launches global leading “Catalyst”.
Other stories include: less than 15 tickets left for PRIA conference special, NSW Mentor Program open again, REMINDER: Research Symposium call for abstracts, PR lessons from the Pope, The (kinda) definitive A-Z of PR speak, our sincere thanks to Ian Dymock LFPRIA, Peter FitzSimons AM to speak on 'republic' at Sydney event, Vivid Ideas is back in Sydney, Kite Trends Report: Issue 2, development grants for Women in Media extended plus lots more inside.
Thu, Mar 31 2016
PRIA would like to thank Ian Dymock for his tireless commitment to the PRIA, in the myriad of formal positions that he has held across many decades.
Wed, Mar 30 2016
Pope Francis. Photo: Miriam Pelusi
The Catholic Church is experiencing a resurrection as a once-austere institution turns into a living community.
Three years into his papacy, Pope Francis presents a PR crisis management case and a manifesto for modern public relations.
Yet the Pope is only seen as a great communicator. I will argue that he is singlehandedly elevating the role of PR around the world.
Pope Francis is creating a new genre: immersive PR – and elevating it to a divine art.
Read more inside.
Tue, Mar 22 2016
REAL TIME REPORTING VIA SNAPCHAT
Popular video messaging application Snapchat launched its Discovery feature early last year to allow media giants – from Cosmo to CNN – to program their own daily video content feeds on a function called ‘Discover’. According to Recode, Snapchat is now planning to let users subscribe to their favourite Discover channels to more easily access their preferred content.
The move reinforces how important sharp, dynamic and real-time content is for consumers – many Discover channel videos are interactive and an average of 3-5 seconds per Snap. A Kite team fave is Nat Geo’s channel.
Mon, Mar 21 2016
Do you run a small business? Do you have negative comments about your business? In any industry, reputation is the key to whether you’ll be successful or not. A good reputation can not only enhance customer interaction and sales but can also increase your overall revenue and profit. A bad reputation however can cause a cascading effect, and can damage your business in many ways. So how do you manage your business reputation to maintain your integrity with your customers and potential clients. The following is a complete guide on how to manage your business reputation.
Fri, Mar 18 2016
Maria Sharapova’s drug scandal is a crisis for the world’s highest paid female sports star. But it also raises major issue management challenges for her big brand sponsors and any other companies with high profile celebrity sponsorships.
Thu, Mar 17 2016
Scientists love big data. The big numbers, the big ideas, the big complex equations and the way out of all that noise comes the clarity of big picture research, like a television set slowly being tuned in.
But all that big data can be terrifying for people who are not scientists and who left school a decade ago and were never that much good at mathematics anyway.
Wed, Mar 16 2016
Don't let a few weird and wonderful words throw you off balance in your first comms role. Here's a list - and it's growing daily! - of some of the most popular terms and phrases PR people use. Feel free to comment with any extras!
Tue, Mar 15 2016
Celebrating the life of Italian academic and writer Umberto Eco means valuing his kaleidescopic achievements.
As a many-sided intellectual he turned his attention to many different topics including PR, media, culture and communication.
He offered up the key of our me-media era: the idea of a mobile and interconnected culture for everyone.
Fri, Mar 11 2016
Thu, Mar 10 2016
Opinion piece from Michelle Prak.
In the controlled world of modern PR, is there a role for passion or even anger? Michelle Prak makes a case for wearing your heart on your sleeve.
Where does emotion feature in a corporate crisis?
It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s review of the Hill of Grace restaurant.
Tue, Mar 08 2016
I’ve observed, participated in, and helped implement some excellent campaigns integrating PR and activations. Though the two are different disciplines with different end goals, when paired together strategically they can form a seamlessly integrated campaign.
Mon, Mar 07 2016
It is with great pride and enthusiasm that
we share with you today our new ebook,
'Combating data fatigue: the future of datavis'
Sat, Mar 05 2016
I recently had the opportunity of working on a major social media campaign for one of our travel clients. The aim of the campaign was to engage a selection of social media influencers to help stimulate conversations about our client among millennials. In exchange for their social media posts, we provided the influencers with a trendy travel experience.
Fri, Mar 04 2016
We chat with new National President Jenny Muir FPRIA, Funding grants for women in PR, Call for abstracts for 2016 Research Symposium, Friday night PRinks event with Lexis Nexis in Sydney tomorrow at the Loft, NEPG VIC: are you ready for PR in 2016, 2016 PRIA National Conference theme 'Communication Innovation', Free webinar on stakeholders, collaboration and challenging problems, Awards, awards, awards: IPRA, PRWeek and 40th Golden Target Awards and 2016 Fellow: nominations needed plus lots more...
Wed, Mar 02 2016
A bush crash in suburban South Melbourne has proved a major blow to the operator’s reputation, and a harsh lesson in how not to manage a crisis.
Wed, Mar 02 2016
With my media pitch ready and an excellent case study to boot, I began chatting away to the journalist. She stopped me mid-way and asked if she called me for this case study. After telling her no, she promptly hung up the phone.
While this wasn’t the outcome I wanted, I was actually one step closer to forming a connection with this journalist. You may be set back a few times but persevere as this is just a typical day working in PR.
Tue, Mar 01 2016
In 2015, Public Relations Institute of Australia supported the National Industry Scholarship Grant Initiative. This initiative supported hundreds of women in achieving their goals of personal and professional development, leadership and management. The Hon. Julia Gillard praised the initiative for its important role in enabling the advancement of women into higher levels of leadership at the 2015 Australian Awards for Excellence in Women’s Leadership in Sydney. The initiative has helped with gender diversity across all industry sectors in the areas of leadership and management from aspiring leaders to senior managers to directors and CEO’s.
Thu, Feb 25 2016
Almost two weeks into the job as PRIA National President and already members are contacting me to share your thoughts about the priorities for PRIA. These can best be categorised as:
Mon, Feb 22 2016
A crisis can affect any business – no matter how small. Everyone’s definition of crisis varies but one thing is common: that it’s an event that is beyond the scope of normal business life with the potential to damage your reputation.
If you think your business is too small to warrant a crisis management plan, then you may risk unravelling a lot of brand value and marketing effort.
Fri, Feb 19 2016
The Global Alliance is proud to present you the first ever Global Communications Report jointly conducted with the University of Southern California’s Center for Public Relations , the Holmes Report, the Institute for Public Relations, the International Association for Measurement and Evaluation of Communication, the PR Council, the Worldcom PR Group and PRSA.
Thu, Feb 18 2016
Anyone who doubts the reach of international issue management need only ask why America’s powerful National Rifle Association is so keen to discredit the effectiveness of gun control 8,000 miles away in Australia.
Wed, Feb 17 2016
Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients.
As an SEO, my work with these agencies has increased in line with this development.
Mon, Feb 15 2016
Terms like ‘engagement’ and ‘brand awareness’ are constantly being thrown around your marketing department. Although they have an important place in your strategy, there’s danger in over-emphasising them. After all, your boss couldn’t care less if your Twitter followers increased or your latest blog post got 100 shares. You need to find ways of driving real business value.
Wed, Feb 03 2016
Welcome to the very first Trends Report, from our consumer and challenger brand agency, Kite, sister agency to Sefiani.
As we ring in the New Year, our talented and creative team at Kite wanted to share their favourite and most intriguing industry trends.
From ‘Healthy Hotels’ to the evolution of brand journalism, it’s definitely going to be an interesting year ahead.
If any of these ideas excite you, our Kite team would love to talk about how they might be applied to your business.
Enjoy, and please let us know what you think!
Tue, Feb 02 2016
Cyber incidents have emerged as the fastest growing business risk in 2016, and damage to reputation is now the single greatest economic loss they cause.
It’s not often that experts agree, but the cyber risk tsunami is recognised around the world as one of the most dangerous sources of organisational and reputational crises.
Fri, Jan 29 2016
Ahead of PRIA’s 12 February Extraordinary General Meeting (EGM), to formally elect its next president and deputy, I’m transitioning into the institute’s first immediate past president since 2013, in readiness for 2016 and beyond.
With the joy and success of PRIA’s transformation conference at Hobart’s Constitution Dock still rippling, there’s an always popular Perth national conference just nine months away, when I’ll also swan on to Margaret River.
Thu, Jan 28 2016
January saw the fourth iteration of the PRIA Summer Masterclass Series in Sydney. As with previous years, we’ve also been able to roll the masterclass series out to various cities across the country. This summer this event also hit Melbourne and both three-day intensives ran at the same time, based on the same program content.
Tue, Jan 26 2016
26 January is fast approaching and people across the country have been debating on the name and the meaning on the day for years. YouGov, as a global polling and research firm, has run a survey recently to investigate the public perception of 26th January, and how Australians like their new Prime Minister Malcolm Turnbull.
YouGov is a valued partner of PRIA and we are delighted to give you an advanced preview of the survey results in celebration of the day that is today, Australia Day.
Mon, Jan 25 2016
Some might say that good PR is like good tennis; you need to know when to use a bit of spin to get the results you want. But that's just press agentry. Really holistic Public Relations helps create authentic, accountable, ongoing relationships that're assisted by authentic, accountable and ongoing communications.
Thu, Jan 21 2016
Mental blanks are common place for creatives – especially when inspiration is low and ideas are sparse. So what can six photographers do when they are challenged to undertake a creative photo shoot in an entirely blank room?
Wed, Jan 20 2016
A few weeks ago a Melbourne metropolitan newspaper thought it would be clever to poke fun at a city council for promoting ’plain English.’
The Herald Sun reported that the Monash City Council had been “ridiculed” after revealing plans to hire a communications expert to help the council explain complex zoning proposals to ratepayers in plain English.
Tue, Jan 19 2016
YouGov, as a global leading polling and research firm, has just published the 2015 Best Brand Ranking for Australia based on YouGov BrandIndex data. Google is ranked top with the highest buzz score of 28.4 in 2015, while YouTube and Aldi are ranked second and third!
Inside are the top 10 brands ranked by our survey participants for your reference.
Mon, Jan 18 2016
Our friend Sputnik, Australia’s favorite job hunt expert, is back with more great career advice.
An award winning creative and brand consultant, he’s also the creator of the Job Hunter’s Boot Camp and the author of “The Swashbucklers Guide to Becoming an Astronaut.”
Make sure you're not lazy when you're on the hunt for work!
Fri, Jan 15 2016
Chuck Grose and the people at ICology have produced an entertaining ‘periodic table’ of the elements in internal communication. Loosely based on a periodic table in chemistry, the chart shows the main activities in the 7 elements of Strategy, Objectives, Themes, Audiences, Formats, Channels, and Metrics. Very colourful and worth having a look.
Mon, Jan 11 2016
Step up your marketing efforts and change the way you deliver campaigns by investing in social media. Regardless if you’re a start-up or an established one, utilising social media is a must in this digital age.
Wed, Jan 06 2016
Crisis simulation exercises are a staple tool of management training. They force executives to test how good their crisis management capability really is. And they help promote leadership and team-building. But they have one major problem.
Wed, Dec 23 2015
PRIA EGM, PRIA invests in growth, Latrobe Uni given award, MSG from Global Alliance, PRinks is back in Syd, bright future for PRIA in NT, NSW Xmas party a real Dress for Success & new speakers added to masterclasses in Jan!
Thu, Dec 17 2015
Sometimes it takes a human disaster to make management pay attention to red flags and other warning signs of impending crises.
A case in point is this month’s report into the AirAsia Airbus crashing into the sea off Indonesia a year ago. Accident investigators found the cause was human error triggered by a maintenance fault which had occurred 23 times in the previous 12 months. Little wonder the BBC called the report: ”Anatomy of an avoidable crash.”
Tue, Dec 15 2015
Human Resource practitioners are taking a leaf from their own book, with the industry’s workers happiest with their work-life balance1, a recent SEEK Learning report shows.
The SEEK Learning Defining Work-Life Balance Report, which investigates the work-life balance status of industries across Australia, reveals 71 per cent of Human Resource professionals rank their work-life balance as excellent or good, ahead of Real Estate and Property (67 per cent). Marketing and Communications appears to polarise people, with over half of employees very happy with their work-life balance, sitting alongside 17 per cent of employees who rate it as poor or terrible.
Mon, Dec 14 2015
Organisations need an ‘architecture of listening’ to balance their architectures of speaking and spin.
A research study has found that organisations – including government, corporate, non-government and some non-profit organisations – listen “sporadically, selectively, and sometimes not at all” to citizens, stakeholders and publics.
Fri, Dec 11 2015
Brands looking to bridge emotion and fact will turn to VR, says Hotwire in 2016 Communications Trends Report.
Virtual real-life experiences, the primacy of third-party channels, and campaigns that deliver usefulness, are all set to be the major trends for marketers in the coming year, according to Hotwire’s seventh annual Communications Trends Report.
Thu, Dec 10 2015
Notes from Nairobi - November 2015 saw the first World Conference on Public Relations in Emerging Economies. The Public Relations Society of Kenya - a member of the Global Alliance – had invited the professional community and around 400 delegates gathered in Nairobi, mainly from Africa, Latin America, and Asia. Regional leaders (like Esther Cobbah, Amith Prabhu, and Alex Malouf) mixed with global voices (like Paul Holmes and Lord Chadlington) and functional experts (like Moses Alobo, Michal Wronski and Qureish Noordin).
Wed, Dec 09 2015
Susan Redden Makatoa, Ogilvy PR’s group managing director of corporate, has capped off 2015 with the implementation of the firm’s newest initiative - agile working.
The flexible working policy is another win for Redden Makatoa, and follows her recent elevation to a Fellow of The Public Relations Institute of Australia, having received her certificate at the annual dinner of the College of Fellows this October.
Fri, Dec 04 2015
Nothing destroys reputation faster than an issue or crisis mismanaged, and new research reinforces that CEO performance and leadership is critical in determining reputation.
Thu, Dec 03 2015
Our #PR Insights November Newsletter is out!
Stories inside: Mentor Program launches, say hello to PRIA's membership machine, Summer Masterclass is back in Melbourne and Sydney, free ethics helpline available for PRIA members, Isentia social media courses, Mindframe survey on suicide closes this Friday, end-of-year celebration events in each state, wellness retreats and more...
Wed, Dec 02 2015
The age old adage that you shouldn't compare yourself to others rarely rings true in business. After all, while internal improvements are all well and good in their own right, it's the performance of your industry peers that will really dictate your success or failure. Why? Well, simply put, clients don't really care for how an organisation has bettered its inward-facing processes and will always be more interested in where they can obtain a superior quality product or service. This, in turn, ultimately gives greater exposure and engagement to brands that outperform competition.
Tue, Dec 01 2015
I recently heard a speech by Jill Margo, accomplished author and men’s health columnist for the Australian Financial Review, at the Sydney Institute.
Talking about her latest book, Frank Lowy: A Second Life, Margo highlighted Frank Lowy’s ability to ask the most basic questions, which often reframed a business issue or economic development, and referred to this as bringing the discussion back to ‘first principles.’
Read more inside.
Sat, Nov 28 2015
It takes a lot of anger, determination and courage for an individual to step forward into the media spotlight to tell a story about something terrible that has happened to them, when they want to see the law changed to ensure others aren’t placed in a similar situation and suffer the same humiliation and distress.
But that is exactly what Brieana (not her real name) decided to do some months after finding out that a theatre nurse had taken an explicit photo of her private parts while under a general anaesthetic for a cancer test. After all legal avenues were exhausted (it is not a criminal offence in NSW to take a photo of someone’s genitals without their consent unless it is done for the purposes of sexual gratification) Brieana decided to speak out.
Read more inside.
Thu, Nov 26 2015
So you’ve scored your first PR internship. Congratulations! Now all you need to do is learn how to navigate this new territory. Here are four sure fire ways to make a fantastic (or terrible) impression during your internship.
Click inside for the full article from Sefiani Communications.
Mon, Nov 16 2015
There’s an old saying in the PR industry that when things go wrong the most useful all-purpose phrase is “It seemed like a good idea at the time.” But there are some strategies which were never a good idea. And issue management rule # 1 is “Don’t do dumb stuff.”
Wed, Nov 11 2015
You are invited to participate in a research project that is looking at the views and attitudes regarding communication about suicide held by public relations and communication professionals in Australia.
Tue, Nov 10 2015
Warren Kirby, CEO of Wieck delivered the third and latest findings from the 2015 PR Perceptions vs. Media Relations survey results with some very interesting findings at PRIA's National Conference in Tasmania last month.
Fri, Nov 06 2015
University of Newcastle teaching excellence is again in the spotlight with Communication Senior Lecturer, Dr Melanie James, named Australia’s “PR Educator of the Year” at the Public Relations Institute of Australia’s (PRIA) National Golden Target Awards held last night in Hobart. A short video was filmed by Dr James’ students and was shown on the awards night as Melanie took to the stage to accept her award – click inside to view more.
Wed, Nov 04 2015
In this opinion piece, I am arguing that we are not doing enough to give women the opportunity to hold leadership positions across every sector, something needs to change.
I have to admit, I got goosebumps yesterday when I realised it was the only lady in the field, Michelle Payne, who had won the 155th Melbourne Cup.
But what does Michelle's win mean? To me, even as an non-racing fan, I can still appreciate it was an amazing achievement. What I did take from it though, with particular thoughts towards our own industry and a 75% female membership demographic here at PRIA, was wonder around how she did it? In such a male-dominant industry, what did it take for her to rise to the top?
Mon, Nov 02 2015
A small human rights advocacy group has shown that quiet, behind-the-scenes pressure on carefully selected targets can achieve more than high-profile stunts and street demonstrations which feature on the nightly news.
Wed, Oct 28 2015
#PRIAConf15 Day Two Highlights
David Hearn from Dentsu Mitchell opened day two by discussing Bob Dylan’s transformation from folk singer to rock star. Hearn suggested we must also, as media professionals, adapt and progress. However, take care not to info overload and unshackle yourself from the usual way of thinking.
Tue, Oct 27 2015
ABC's Michael Rowland officially opened the 2015 PRIA National Conference. Tasmania’s Governor, the Hon. Kate Warner AM began the conference by highlighting the need for effective communication in any job – including hers. The Governor told the crowd how she’d wished she’d been schooled in PR.
Tue, Oct 27 2015
Last night saw the PR industry's awards night-of-nights held at the Public Relations Institute of Australia's (PRIA) National Conference, Huge Transformations, in Hobart, Tasmania.
Big winners on the night included icon.pr, Sustainability/Corporate Social Responsibility category winner; Red Agency, Large Consultancy of the Year; Regatta Hotel, In-house Team of the Year; PR Edge, National Campaign of the Year; and Ogilvy PR, International Campaign of the Year, The Release of Peter Greste. The win for Sydney Convicts Rugby Club has also been congratulated by Malcolm Turnbull, Prime Minister of Australia.
The full list of national winners is detailed inside.
Mon, Oct 26 2015
PRIA's advisory committee to the Institute's National Board celebrated their annual dinner last night in Hobart, with over 50 senior practitioners in attendance.
A former State President, National President and Isentia CEO, John Croll, were inducted into various positions of the College.
Sun, Oct 25 2015
Day one of the 2015 Public Relations Institute of Australia (PRIA) kicked off with a stunning sunrise in the beautiful surrounds of Hobart, Tasmania. The initial instalment of #PRIAConf15 involved the eagerly awaited MasterClass, which was hosted this year by Chief Edge Officer, for Deliotte’s Centre for Edge, Peter Williams, @rexster. The three-part MasterClass brought the 40 delegates to three iconic Hobart venues: The Tench historical building, MONA, and Lark Distillery.
Fri, Oct 23 2015
PPR Adelaide, communikate et al and Elders Limited have been recognised in SA’s 2015 Public Relations Institute of Australia (PRIA) Golden Target Awards State Awards for Excellence.
The full list of SA winners is detailed inside.
Wed, Oct 21 2015
Announced as part of the 2015 Australian Award for Excellence in Women’s Leadership, Women & Leadership Australia (WLA) is administering a National Scholarship Grant Initiative to support the development of women leaders across in the media sector.
In line with the national ambition of the initiative, from 1 October 2015, $450,000 in additional scholarship funding has been provisioned for the development of women from early career through to senior level in all industry sectors.
Sat, Oct 17 2015
The Volkswagen diesel emission crisis has produced the usual doomsayers who predict the company can’t possibly survive. But perhaps they are confusing whether we trust VW with whether we will buy one of their cars.
Fri, Oct 16 2015
We bring you another edition of the latest news from the Public Relations and Communication industry.
Read inside for all of this month's articles.
Wed, Oct 14 2015
‘Transformation’ used to be code for cost cutting programs in big corporations. But now it’s just how we all need be: continuously evolving. Nothing is constant except the need for continued change.
Click inside for the latest insights from 2015 PRIA National Conference speaker, Alisa Bowen, Group Director, Digital Product and Development at News Corporation Australia.
Mon, Oct 12 2015
13 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania.
Today we are catching up with conference host, Michael Rowland, ABC, to get a little insight into our master of ceremonies.
Sat, Oct 10 2015
Employees charged with formal leadership responsibilities are a critically important make-or-break link in the change management chain. Their influence stems from their pivotal roles as communicators and as cultivators of desire for change amongst those at the actual coal face of change.
Fri, Oct 09 2015
The Australian coal boss of the world's largest mining company has warned that the industry is losing the PR battle against environmental activists who are trying to shut down fossil fuels.
BHP Billiton’s coal President Mike Henry was right when he told a Brisbane meeting the resources sector needed to do a better job to counter misinformation. Yet he was wrong to characterize it as a PR battle.
An information battle maybe. A credibility battle perhaps. Possibly a battle for public trust. But when you concede you are in a PR battle it suggests the false idea that simply applying more PR will be the answer. To argue – as one coal CEO did – that the industry is trying to “limit the spread of misinformation, scare tactics and uninformed vitriol” is tantamount to reducing a major industry challenge to “our spin is better than their spin.”
Thu, Oct 08 2015
Sydney: Last night saw the next round of the 2015 Public Relations Institute of Australia (PRIA) Golden Target Awards State Finals in Sydney. The New South Wales State Awards for Excellence ceremony took place in the stunning surrounds of the Pullman Quay Grand, in Sydney’s picturesque Circular Quay. The sold-out event of more than 160 leading PR professionals celebrated the best-of-the-best PR campaigns and industry professionals in New South Wales.
Thu, Oct 08 2015
The National Conference is fast approaching so we decided to catch up with Alison Hassel, Public Relations Manager, Zoos South Australia, and get a taster of what she will be discussing in Hobart.
Wed, Oct 07 2015
As PR professionals we attend numerous meetings each month. Probably too many for our liking. They can range from plotting a campaign to discussing tactics with your team, a client or colleagues.
Tue, Oct 06 2015
27 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania. Today we will hear from Melainie Irons, Researcher, presenter, health & fitness coach, and get an insight into some of the things she will be discussing at this years National Conference.
Thu, Oct 01 2015
How does this year’s theme ‘huge transformations’ relate to you in your work?
I counsel agencies across all spectrums of communications. I help them on growth strategies. Every business I investigate is facing choice- change to survive, or extinction. It’s as simple as that. What got you here WILL NOT get you there. What frightens me is how many leaders are prepared to change.
Wed, Sep 30 2015
For a third consecutive year, Wieck Australasia will again give further insight into what the media wants and what public relations practitioners provide.
In a PR dominated media environment are you a friend or foe to a journalists?
Mon, Sep 28 2015
30 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania.
Today we've got some insight from Yasmine Gray, Principal, Red Agency, on the state of the PR and communication industry, and what she will be speaking about later in October.
Fri, Sep 25 2015
Western Australia: Thursday, 24 September saw Western Australia present their 2015 Public Relations Institute of Australia (PRIA) State Awards for Excellence Awards at the West Australian Ballet Centre in Maylands. With over 80 guests attending the cocktail evening in celebration of this year’s most innovative PR campaigns and professionals, the night was one to be remembered.
Fri, Sep 25 2015
The PR Warrior Trevor Young shares his views on the 'opt-in' world we now live in.
That is, we – the general public – are increasingly shunning the hype and instead choosing to ‘opt in’ to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and interests and thus resonate more deeply on an emotional level. And if they display some semblance of personality and humanity, hallelujah!
Thu, Sep 24 2015
A key area of focus for PRIA in 2015 is the creation and implementation of an all-encompassing education and training matrix that reflects the level of innovation and trusted position of the PR and Communication profession.
PRIA has developed a Professional Competency Matrix that maps the skills, knowledge and capabilities of all levels of the PR and Communication profession, which will underpin the creation of industry-wide qualification framework.
Wed, Sep 23 2015
33 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania.
Here is a teaser of what's to come from PRIA National Conference 2015 Speaker Sjaakie Adriaans.
Tue, Sep 22 2015
Last week, when Malcolm Turnbull said, ‘We need advocacy, not slogans’, he highlighted that the brief one-line communication style that had worked well for Tony Abbott in opposition was inappropriate to communicate the complex reasons why change was necessary.
Mon, Sep 21 2015
I have been in the communication field for over 20 years and it is still a struggle to both articulate and argue with mainstream PR professionals that non- English communications is more than just a translation, but instead needs its own framework and orthodoxy.
The politics of the time and the prevalence of mainstreaming is serving to delegitimise practices that focus on the difference and the diversity that ethnic communities represent. Therefore a lot of PR for ethnic communities is either not included or done by mainstream agencies.
Thu, Sep 17 2015
Last night, Wednesday 17 September, saw the celebrations of the Victorian State Awards for Excellence at The Apartment in Melbourne CBD. The event brought together industry professionals from NSW, to recognise the year’s most impressive PR and communication campaigns, catch up with old friends and forge new connections.
Thu, Sep 17 2015
We’re consuming more content than ever – more than eight hours a day on average according to a recent global study by ZenithOptimedia. Internet consumption has doubled during the past five years while every other medium has stagnated or gone into reverse.
Here are three good reasons why value is more important than volume when it comes to your content marketing.
Tue, Sep 15 2015
Cerisse Denhardt from Sefiani shares her views of how the collaboration between PR professionals and journalists can benefit both parties.
Mon, Sep 14 2015
Brisbane: Last Friday, 11 September, saw the first of the 2015 Public Relations Institute of Australia (PRIA) State Awards for Excellence ceremonies taking place at the Pullman Hotel King George Square, Brisbane.
More than 75 guests turned out to celebrate the finest PR campaigns and professionals in Queensland.
Mon, Sep 14 2015
Shari Tyrrell, a Sefiani contributor, shares her experiences at a recent talk by the ‘social firefighter’ Nicole Matejic, one of the speakers at the 2015 PRIA National Conference.
Fri, Sep 11 2015
Media coverage can help your group greatly increase its chances of fundraising success.
By convincing the media to report on a fundraiser or special event you’re holding, or a piece of important news affecting your organisation, you’re increasing the public knowledge of who you are and what you do – which can then be converted into increased donations.
Below are 10 tips to follow to help you get your story out.
Thu, Sep 10 2015
Cuts to media outlets across Australia have not been kind to journalists or the PR industry. News teams are time poor and under resourced, and the race to secure television footage is more competitive than ever before.
Wed, Sep 09 2015
Mobile is no longer a choice but a marketing must-have. With the number of mobile devices now outnumbering the world's population, a mobile strategy is critical in ensuring that your marketing messages reach the right audience wherever they are.
Tue, Sep 08 2015
48 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania.
Here is a teaser of what's to come from PRIA National Conference 2015 Speaker David Chalke.
Mon, Sep 07 2015
Anyone who has ever had some experience with a nonprofit organisation knows just how challenging it can be. Getting people’s support for a cause based on good will alone can be tricky and that’s where storytelling comes in.
Fri, Sep 04 2015
Conflict between industrial development and conservation has long been a battlefield between environmentalists, big business and big government. But the escalating ”war” against activists is a real threat to democracy and legitimate issue debate.
Thu, Sep 03 2015
53 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania.
Today we've got some insight from Leigh Carmichael, Creative Director, MONA, on the state of the PR and communication industry, and what he will be speaking about later in October.
Tue, Sep 01 2015
The countdown is on for our National Conference with standard rates closing on 15 September 2015. Our 25 industry leaders will converge on Hobart from 25-27 October and today we are featuring Nick Jans, who will address leadership issues in Marysville in 2009, following the Black Saturday fires.
Mon, Aug 31 2015
The Public Relations Institute of Australia (PRIA) is pleased to announce its collaboration with Innovation and Business Skills Australia (IBSA), as a first step to securing a suite of Australian Qualifications for the Communication and Public Relations profession.
Mon, Aug 31 2015
Fri, Aug 28 2015
It's been a busy fiscal year for the Public Relations Institute of Australia (PRIA). Our 120 strong team of volunteers from our National Board, Divisional, and special interest committees, along with our staff, have guided PRIA to a successful position in both financial and professional leadership terms.
Thu, Aug 27 2015
With PRIA's National Conference taking place in just 58 days, today, we're giving you a teaser inside the mind of Richard Spencer, Head of Agency, Isentia Two Social.
Wed, Aug 26 2015
So it was with some interest that we noted the ten most frequently searched words on the site of American dictionary publisher Merriam-Webster. The site gets more than 40 million visitors a month.
Tue, Aug 25 2015
How does this year’s theme ‘huge transformations’ relate to you in your work?
It applies to both way we work and the type of work we are doing. We’re working in ways we never have before – in digital, social, creative and strategy. At Ogilvy we’re seeing strong growth in change work as clients adapt and reform their businesses. We’ve been lucky enough to partner with the NSW Government on some of the transformation work they’re undertaking, which is ambitious and impressive.
Tue, Aug 25 2015
As professionals, we are increasingly expected to embrace new technologies which we then deploy as marketing and PR tools on behalf of our clients. More often than not, we face resistance from clients who do not see the value in these new digital tools.
Mon, Aug 24 2015
It’s no secret that issues often revolve around perceptions and feelings rather than objective facts. Look no further than the activist campaign against overwhelming scientific evidence on the effectiveness of childhood vaccination. However, legitimate issue debate gets seriously contaminated when governments fall into the trap of allowing non-science to compromise public policy making.
Fri, Aug 21 2015
Want to know what can get you more social media followers and connections, shares and likes, media exposure and even improve your search engine rankings? PR in your Pajamas blogger Elena Verlee explains how images are the key to social media success.
Thu, Aug 20 2015
Shared value delivers social and economic benefits for Australia: new survey of ASX 100 reveals
A growing number of Australian companies pursuing shared value strategies, or strategies with similar principles, are seeing both social and economic benefits as well as positive brand associations, according to findings from the 2015 ‘State of Shared Value in Australia’ survey released last week.
Wed, Aug 19 2015
PR people are quick to embrace the new – whether it is social media or something else in the past (like the fax machine) which became the banes of the lives of the people they were targeting with promotional material.
Tue, Aug 18 2015
In the age of social media activism and online media, effective stakeholder management is more important than ever.
The influence of stakeholders on your project can be immense, and if not managed correctly, could lead to project delays, resource drain, political intervention or project termination.
Effective identification, understanding and management of your stakeholders, their triggers and their expectations will improve your ability to reduce risk, tailor mitigation measures and deliver a successful project.
Mon, Aug 17 2015
The Shared Value Project and Social Ventures Australia present the findings from the inaugural ‘State of Shared Value in Australia’ survey. This first ever survey targeted a combination of ASX 100 companies and organisations with a demonstrable experience or interest in creating shared value to develop a baseline understanding of the current state of shared value in Australia
Fri, Aug 14 2015
Millennials are a force to be reckoned with. They’re tomorrow’s leaders, influencers and big spenders but they have a different view of the world. They don’t trust your brand message like previous generations did so your business needs to find new ways of engaging to build meaningful relationships. You need to create brilliant content. Follow these six guidelines to create content millennials will care about:
Wed, Aug 12 2015
Communication isn't always easy and we can often find ourselves in a so-called "communication slump". In her latest newsletter, Narelle Hanratty explains how the use of positive words can transform a sentence as well as tips to help get your creative spark back.
Tue, Aug 11 2015
Hashtags and blue birds have been flying through the mind of Managing Director, Barbara Pesel this week, as she’s in the midst of judging the Golden Target Awards (GTAs) by the Public Relations Institute of Australia (PRIA).
As Judging Coordinator of the digital and social media category, Barbara is thrilled to join the judging process of the awards after being a successful entrant for the last several years.
Mon, Aug 10 2015
With limited or no internship experience, the prospect of graduating can be quite daunting. Landing an internship is the easy part. Being seen as more than just another fresh graduate in the working world is harder.
Fri, Aug 07 2015
As I’ve said before: having the right expectations for your press release plays a huge role in setting it up for success. Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release.
Thu, Aug 06 2015
Cecil the Lion must now be the most famous big cat in the world. And the American dentist who killed him in the name of ‘sport’ has rightly been widely condemned.
Yet amidst all the media frenzy is an underlying message for PR practitioners and issue managers everywhere, that killing animals – especially photogenic ones – is not only cruel and dumb, but can severely damage reputations and careers, and can also damage associated organisations.
Wed, Aug 05 2015
Crowdfunding – A Background
Crowdfunding. It’s everywhere, at all levels of the community for all sorts of projects. There are crowd funded restaurants, boxing gyms and yoga labs. It’s even set to be in space – yes, the most high profile program at present is almost definitely Porn Hub’s new program to crowdfund $3.4million dollars for a sex in space tape (though they are struggling to get to their target it seems).
Tue, Aug 04 2015
Odd title? Absolutely. But I just couldn't resist. Memes seem to have consumed the entire internet over the past 12 months, and interestingly, not many people are writing about them.
Mon, Aug 03 2015
I would like to share with you the exciting news that AMEC is looking to host a regional M&E conference early next year. This was raised at the recent Stockholm Summit, following input by Michael Ziviani and Aseem Sood, as AMEC co-chairs of the APAC Chapter.
Fri, Jul 31 2015
Just like a band, PR practitioners have to have an understanding of what the audience wants. The values of good content marketing can be applied in a similar manner to both fields. Context, variety, balance and engagement as well as a a memorable beginning and ending are some of the most important things to consider when releasing new content.
Thu, Jul 30 2015
Sometimes people in charge of a charity’s social media contact me feeling frustrated. They try and they try to create discussions between their Facebook followers and the response is equivalent to, *cue crickets sound now*.
Sometimes people in charge of a charity’s social media contact me feeling frustrated. They try and they try to create discussions between their Facebook followers and the response is equivalent to, *cue crickets sound now*.
Wed, Jul 29 2015
The melding of PR and marketing is one of the biggest challenges facing communicators of all stripes.
Wide disparities remain between the two disciplines. Marketing is conditioned to showing fairly immediate returns on the investment—PR, not so much. Indeed, it might take years for PR efforts to flow to the top and/or bottom lines.
But the arc of media consumption is bending toward PR. Online consumers have much more interest in having a conversation with brands, the domain of PR. Still, if they’re to succeed in the future, both marketing and PR need to work together.