• Top 4 ways to impress during your PR internship

    Thu, Nov 26 2015

    So you’ve scored your first PR internship. Congratulations! Now all you need to do is learn how to navigate this new territory. Here are four sure fire ways to make a fantastic (or terrible) impression during your internship.

    Click inside for the full article from Sefiani Communications.

  • Taxi industry breaks rule # 1: Don't do dumb stuff

    Mon, Nov 16 2015

    There’s an old saying in the PR industry that when things go wrong the most useful all-purpose phrase is “It seemed like a good idea at the time.” But there are some strategies which were never a good idea. And issue management rule # 1 is “Don’t do dumb stuff.”

  • PRIA and Mindframe partnership: You are invited to participate in a re

    Wed, Nov 11 2015

    You are invited to participate in a research project that is looking at the views and attitudes regarding communication about suicide held by public relations and communication professionals in Australia.

  • Wieck's 2015 PR Perceptions vs. Media Relations survey results

    Tue, Nov 10 2015

    Warren Kirby, CEO of Wieck delivered the third and latest findings from the 2015 PR Perceptions vs. Media Relations survey results with some very interesting findings at PRIA's National Conference in Tasmania last month.

  • Honoured to be awarded 2015 PR Educator of the Year by PR industry

    Fri, Nov 06 2015

    University of Newcastle teaching excellence is again in the spotlight with Communication Senior Lecturer, Dr Melanie James, named Australia’s “PR Educator of the Year” at the Public Relations Institute of Australia’s (PRIA) National Golden Target Awards held last night in Hobart. A short video was filmed by Dr James’ students and was shown on the awards night as Melanie took to the stage to accept her award – click inside to view more.

  • What can we learn from Michelle Payne's win at the Melbourne Cup

    Wed, Nov 04 2015

    In this opinion piece, I am arguing that we are not doing enough to give women the opportunity to hold leadership positions across every sector, something needs to change.

    I have to admit, I got goosebumps yesterday when I realised it was the only lady in the field, Michelle Payne, who had won the 155th Melbourne Cup.

    But what does Michelle's win mean? To me, even as an non-racing fan, I can still appreciate it was an amazing achievement. What I did take from it though, with particular thoughts towards our own industry and a 75% female membership demographic here at PRIA, was wonder around how she did it? In such a male-dominant industry, what did it take for her to rise to the top? 

  • Refugee activists show how to focus an issue campaign

    Mon, Nov 02 2015

    A small human rights advocacy group has shown that quiet, behind-the-scenes pressure on carefully selected targets can achieve more than high-profile stunts and street demonstrations which feature on the nightly news.

  • PRIA National Conference: #PRIAConf15 Day three round up

    Wed, Oct 28 2015

    #PRIAConf15 Day Two Highlights

    David Hearn from Dentsu Mitchell opened day two by discussing Bob Dylan’s transformation from folk singer to rock star. Hearn suggested we must also, as media professionals, adapt and progress. However, take care not to info overload and unshackle yourself from the usual way of thinking.

  • PRIA National Conference: #PRIAConf2015 day two round-up

    Tue, Oct 27 2015

    ABC's Michael Rowland officially opened the 2015 PRIA National Conference. Tasmania’s Governor, the Hon. Kate Warner AM began the conference by highlighting the need for effective communication in any job – including hers. The Governor told the crowd how she’d wished she’d been schooled in PR.

  • PM, Malcolm Turnbull, Congratulates Sydney Convicts RC PR Win

    Tue, Oct 27 2015

    Last night saw the PR industry's awards night-of-nights held at the Public Relations Institute of Australia's (PRIA) National Conference, Huge Transformations, in Hobart, Tasmania.

    Big winners on the night included icon.pr, Sustainability/Corporate Social Responsibility category winner; Red Agency, Large Consultancy of the Year; Regatta Hotel, In-house Team of the Year; PR Edge, National Campaign of the Year; and Ogilvy PR, International Campaign of the Year, The Release of Peter Greste. The win for Sydney Convicts Rugby Club has also been congratulated by Malcolm Turnbull, Prime Minister of Australia.

    The full list of national winners is detailed inside.

  • 11 PR Fellows, one Life Fellow & two Life Members inducted in Hobart

    Mon, Oct 26 2015

    PRIA's advisory committee to the Institute's National Board celebrated their annual dinner last night in Hobart, with over 50 senior practitioners in attendance.

    A former State President, National President and Isentia CEO, John Croll, were inducted into various positions of the College.

  • Peter Williams disrupts the PR industry down in Hobart at #PRIAConf15

    Sun, Oct 25 2015

    Day one of the 2015 Public Relations Institute of Australia (PRIA) kicked off with a stunning sunrise in the beautiful surrounds of Hobart, Tasmania. The initial instalment of #PRIAConf15 involved the eagerly awaited MasterClass, which was hosted this year by Chief Edge Officer, for Deliotte’s Centre for Edge, Peter Williams, @rexster. The three-part MasterClass brought the 40 delegates to three iconic Hobart venues: The Tench historical building, MONA, and Lark Distillery.

  • Four awards celebrated at South Australia’s PR finals

    Fri, Oct 23 2015

    PPR Adelaide, communikate et al and Elders Limited have been recognised in SA’s 2015 Public Relations Institute of Australia (PRIA) Golden Target Awards State Awards for Excellence.

    The full list of SA winners is detailed inside.


  • Media Sector Women’s Leadership Scholarship Grant Opportunity

    Wed, Oct 21 2015

    Announced as part of the 2015 Australian Award for Excellence in Women’s Leadership, Women & Leadership Australia (WLA) is administering a National Scholarship Grant Initiative to support the development of women leaders across in the media sector.

    In line with the national ambition of the initiative, from 1 October 2015, $450,000 in additional scholarship funding has been provisioned for the development of women from early career through to senior level in all industry sectors.

  • Can carmakers regain our trust?

    Sat, Oct 17 2015

    The Volkswagen diesel emission crisis has produced the usual doomsayers who predict the company can’t possibly survive. But perhaps they are confusing whether we trust VW with whether we will buy one of their cars.

  • Our PRIA PR Insights: September industry newsletter is out!

    Fri, Oct 16 2015

    We bring you another edition of the latest news from the Public Relations and Communication industry. 

    Read inside for all of this month's articles.

  • We sit down with #PRIAConf15 speaker, Alisa Bowen, GD, News Corp

    Wed, Oct 14 2015

    ‘Transformation’ used to be code for cost cutting programs in big corporations. But now it’s just how we all need be: continuously evolving. Nothing is constant except the need for continued change.

    Click inside for the latest insights from 2015 PRIA National Conference speaker, Alisa Bowen, Group Director, Digital Product and Development at News Corporation Australia.

  • Meet our PRIA National Conference MC: Michael Rowland, ABC

    Mon, Oct 12 2015

    13 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania.

    Today we are catching up with conference host, Michael Rowland, ABC, to get a little insight into our master of ceremonies.

  • Leadership’s role in change management communication

    Sat, Oct 10 2015

    Employees charged with formal leadership responsibilities are a critically important make-or-break link in the change management chain. Their influence stems from their pivotal roles as communicators and as cultivators of desire for change amongst those at the actual coal face of change. 

  • No wonder Big Coal say they're losing the PR battle

    Fri, Oct 09 2015

    The Australian coal boss of the world's largest mining company has warned that the industry is losing the PR battle against environmental activists who are trying to shut down fossil fuels.

    BHP Billiton’s coal President Mike Henry was right when he told a Brisbane meeting the resources sector needed to do a better job to counter misinformation. Yet he was wrong to characterize it as a PR battle.

    An information battle maybe. A credibility battle perhaps. Possibly a battle for public trust. But when you concede you are in a PR battle it suggests the false idea that simply applying more PR will be the answer. To argue – as one coal CEO did – that the industry is trying to “limit the spread of misinformation, scare tactics and uninformed vitriol” is tantamount to reducing a major industry challenge to “our spin is better than their spin.”

  • 14 PR gongs awarded at PRIA NSW State Awards

    Thu, Oct 08 2015

    Sydney: Last night saw the next round of the 2015 Public Relations Institute of Australia (PRIA) Golden Target Awards State Finals in Sydney. The New South Wales State Awards for Excellence ceremony took place in the stunning surrounds of the Pullman Quay Grand, in Sydney’s picturesque Circular Quay. The sold-out event of more than 160 leading PR professionals celebrated the best-of-the-best PR campaigns and industry professionals in New South Wales.

  • #PRIAConf15 Speaker Teaser: Alison Hassel PR Manager, Zoos SA

    Thu, Oct 08 2015

    The National Conference is fast approaching so we decided to catch up with Alison Hassel, Public Relations Manager, Zoos South Australia, and get a taster of what she will be discussing in Hobart.

  • Be a PR leader by asking these 3 questions

    Wed, Oct 07 2015

    As PR professionals we attend numerous meetings each month.  Probably too many for our liking. They can range from plotting a campaign to discussing tactics with your team, a client or colleagues.

  • #PRIAConf15 Speaker Teaser: Melainie Irons, Researcher, presenter, hea

    Tue, Oct 06 2015

    27 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania. Today we will hear from Melainie Irons, Researcher, presenter, health & fitness coach, and get an insight into some of the things she will be discussing at this years National Conference.

  • #PRIAConf15 Profile, Chris Savage: How to stay relevant and current in

    Thu, Oct 01 2015

    How does this year’s theme ‘huge transformations’ relate to you in your work?

    I counsel agencies across all spectrums of communications. I help them on growth strategies. Every business I investigate is facing choice- change to survive, or extinction. It’s as simple as that. What got you here WILL NOT get you there. What frightens me is how many leaders are prepared to change.

  • Take the Third Wieck Survey on 'PR Perceptions vs Media Realities'

    Wed, Sep 30 2015

    For a third consecutive year, Wieck Australasia will again give further insight into what the media wants and what public relations practitioners provide.

    In a PR dominated media environment are you a friend or foe to a journalists?

  • #PRIAConf15 Speaker Teaser: Yasmine Gray, Red Agency

    Mon, Sep 28 2015

    30 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania.

    Today we've got some insight from Yasmine Gray, Principal, Red Agency, on the state of the PR and communication industry, and what she will be speaking about later in October.

  • PRIA WA Recognises 12 Campaigns at PR State Awards for Excellence

    Fri, Sep 25 2015

    Western Australia: Thursday, 24 September saw Western Australia present their 2015 Public Relations Institute of Australia (PRIA) State Awards for Excellence Awards at the West Australian Ballet Centre in Maylands. With over 80 guests attending the cocktail evening in celebration of this year’s most innovative PR campaigns and professionals, the night was one to be remembered. 

  • Understanding the power of owned & earned media in an opt-in world

    Fri, Sep 25 2015

    The PR Warrior Trevor Young shares his views on the 'opt-in' world we now live in.

    That is, we – the general public – are increasingly shunning the hype and instead choosing to ‘opt in’ to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and interests and thus resonate more deeply on an emotional level. And if they display some semblance of personality and humanity, hallelujah!

  • Setting Education Standards for PR and Communication – National Surv

    Thu, Sep 24 2015

    A key area of focus for PRIA in 2015 is the creation and implementation of an all-encompassing education and training matrix that reflects the level of innovation and trusted position of the PR and Communication profession.

    PRIA has developed a Professional Competency Matrix that maps the skills, knowledge and capabilities of all levels of the PR and Communication profession, which will underpin the creation of industry-wide qualification framework.

  • #PRIAConf15 Speaker Teaser: Sjaakie Adriaans, Mildura Rural City Counc

    Wed, Sep 23 2015

    33 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania.

    Here is a teaser of what's to come from PRIA National Conference 2015 Speaker Sjaakie Adriaans.

  • Tony Abbott failed to communicate effectively

    Tue, Sep 22 2015

    Last week, when Malcolm Turnbull said, ‘We need advocacy, not slogans’, he highlighted that the brief one-line communication style that had worked well for Tony Abbott in opposition was inappropriate to communicate the complex reasons why change was necessary.

  • Communicating with Ethnic Communities – More than a translated press

    Mon, Sep 21 2015

    I have been in the communication field for over 20 years and it is still a struggle to both articulate and argue with mainstream PR professionals that non- English communications is more than just a translation, but instead needs its own framework and orthodoxy.

    The politics of the time and the prevalence of mainstreaming is serving to delegitimise practices that focus on the difference and the diversity that ethnic communities represent. Therefore a lot of PR for ethnic communities is either not included or done by mainstream agencies.

  • Victoria celebrates 22 PR campaigns at industry awards

    Thu, Sep 17 2015

    Last night, Wednesday 17 September, saw the celebrations of the Victorian State Awards for Excellence at The Apartment in Melbourne CBD. The event brought together industry professionals from NSW, to recognise the year’s most impressive PR and communication campaigns, catch up with old friends and forge new connections.

  • 3 good reasons why you should produce less content

    Thu, Sep 17 2015

    We’re consuming more content than ever – more than eight hours a day on average according to a recent global study by ZenithOptimedia. Internet consumption has doubled during the past five years while every other medium has stagnated or gone into reverse.

    Here are three good reasons why value is more important than volume when it comes to your content marketing.

  • Why Collaboration is Key

    Tue, Sep 15 2015

    Cerisse Denhardt from Sefiani shares her views of how the collaboration between PR professionals and journalists can benefit both parties.

  • First State Awards for Excellence Announced in Queensland

    Mon, Sep 14 2015

    Brisbane: Last Friday, 11 September, saw the first of the 2015 Public Relations Institute of Australia (PRIA) State Awards for Excellence ceremonies taking place at the Pullman Hotel King George Square, Brisbane.

    More than 75 guests turned out to celebrate the finest PR campaigns and professionals in Queensland.

  • Are you a firefighter, arsonist or a tree?

    Mon, Sep 14 2015

    Shari Tyrrell, a Sefiani contributor, shares her experiences at a recent talk by the ‘social firefighter’ Nicole Matejic, one of the speakers at the 2015 PRIA National Conference. 

  • Top 10 Tips for Attracting Media Coverage

    Fri, Sep 11 2015

    Media coverage can help your group greatly increase its chances of fundraising success.

    By convincing the media to report on a fundraiser or special event you’re holding, or a piece of important news affecting your organisation, you’re increasing the public knowledge of who you are and what you do – which can then be converted into increased donations.

    Below are 10 tips to follow to help you get your story out.

  • How to make your stories go further with a VNR

    Thu, Sep 10 2015

    Cuts to media outlets across Australia have not been kind to journalists or the PR industry. News teams are time poor and under resourced, and the race to secure television footage is more competitive than ever before.

  • 10 Resources to Help Master Mobile Marketing

    Wed, Sep 09 2015

    Mobile is no longer a choice but a marketing must-have. With the number of mobile devices now outnumbering the world's population, a mobile strategy is critical in ensuring that your marketing messages reach the right audience wherever they are.

  • #PRIAConf15 Speaker Teaser: David Chalke, AustraliaSCAN

    Tue, Sep 08 2015

    48 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania.

    Here is a teaser of what's to come from PRIA National Conference 2015 Speaker David Chalke.


  • 3 Tips for Inspiring Nonprofit Supporters Through Storytelling

    Mon, Sep 07 2015

    Anyone who has ever had some experience with a nonprofit organisation knows just how challenging it can be. Getting people’s support for a cause based on good will alone can be tricky and that’s where storytelling comes in.

  • When Issue Management Becomes War on Activists

    Fri, Sep 04 2015

    Conflict between industrial development and conservation has long been a battlefield between environmentalists, big business and big government. But the escalating ”war” against activists is a real threat to democracy and legitimate issue debate.

  • #PRIAConf15 Speaker Teaser: Leigh Carmichael, MONA

    Thu, Sep 03 2015

    53 days and counting until our national conference 'Huge Transformations' from 25-27 October, in Hobart, Tasmania.

    Today we've got some insight from Leigh Carmichael, Creative Director, MONA, on the state of the PR and communication industry, and what he will be speaking about later in October.

  • #PRIAConf15 Speaker Teaser: Nick Jans

    Tue, Sep 01 2015

    The countdown is on for our National Conference with standard rates closing on 15 September 2015. Our 25 industry leaders will converge on Hobart from 25-27 October and today we are featuring Nick Jans, who will address leadership issues in Marysville in 2009, following the Black Saturday fires.

  • PRIA partners with IBSA for national review of communication education

    Mon, Aug 31 2015

    The Public Relations Institute of Australia (PRIA) is pleased to announce its collaboration with Innovation and Business Skills Australia (IBSA), as a first step to securing a suite of Australian Qualifications for the Communication and Public Relations profession.


  • #PRIAConf15 Speaker Teaser: Linda Brennan, RMIT

    Mon, Aug 31 2015

  • PRIA Announces 2015 Golden Target Awards Shortlisted Finalists

    Sat, Aug 29 2015

    Sydney: The Public Relations Institute of Australia (PRIA) is delighted to announce its shortlist of finalists for the 39th annual Golden Target Awards (GTAs) and State Awards for Excellence.

  • Great results represent a promising future vision for PRIA

    Fri, Aug 28 2015

    It's been a busy fiscal year for the Public Relations Institute of Australia (PRIA). Our 120 strong team of volunteers from our National Board, Divisional, and special interest committees, along with our staff, have guided PRIA to a successful position in both financial and professional leadership terms. 

  • #PRIAConf15 Speaker Teaser: Richard Spencer, Isentia Two Social

    Thu, Aug 27 2015

    With PRIA's National Conference taking place in just 58 days, today, we're giving you a teaser inside the mind of Richard Spencer, Head of Agency, Isentia Two Social.

    "It’s hard to believe that the iPhone was only launched in 2007!"

  • The ten most frequently searched words in the dictionary

    Wed, Aug 26 2015

    Language, we believe, is a window on the world.

    So it was with some interest that we noted the ten most frequently searched words on the site of American dictionary publisher Merriam-Webster. The site gets more than 40 million visitors a month. 

  • #PRIAConf15 Speaker Teaser: Susan Redden Makatoa, Ogilvy

    Tue, Aug 25 2015

    How does this year’s theme ‘huge transformations’ relate to you in your work?

    It applies to both way we work and the type of work we are doing.  We’re working in ways we never have before – in digital, social, creative and strategy.  At Ogilvy we’re seeing strong growth in change work as clients adapt and reform their businesses.  We’ve been lucky enough to partner with the NSW Government on some of the transformation work they’re undertaking, which is ambitious and impressive.

  • Why PR Pros Need to Embrace New Technologies

    Tue, Aug 25 2015

    As professionals, we are increasingly expected to embrace new technologies which we then deploy as marketing and PR tools on behalf of our clients. More often than not, we face resistance from clients who do not see the value in these new digital tools.

  • Who said issues have to be about facts

    Mon, Aug 24 2015

    It’s no secret that issues often revolve around perceptions and feelings rather than objective facts. Look no further than the activist campaign against overwhelming scientific evidence on the effectiveness of childhood vaccination. However, legitimate issue debate gets seriously contaminated when governments fall into the trap of allowing non-science to compromise public policy making.

  • How to Use Visuals To Get More Social Media Engagement, Shares and PR

    Fri, Aug 21 2015

    Want to know what can get you more social media followers and connections, shares and likes, media exposure and even improve your search engine rankings? PR in your Pajamas blogger Elena Verlee explains how images are the key to social media success.

  • Inaugural ‘State of Shared Value in Australia’ survey report

    Thu, Aug 20 2015

    Shared value delivers social and economic benefits for Australia: new survey of ASX 100 reveals

    A growing number of Australian companies pursuing shared value strategies, or strategies with similar principles, are seeing both social and economic benefits as well as positive brand associations, according to findings from the 2015 ‘State of Shared Value in Australia’ survey released last week.

  • Public Relations Professionals need to Show, Not Tell

    Wed, Aug 19 2015

    PR people are quick to embrace the new – whether it is social media or something else in the past (like the fax machine) which became the banes of the lives of the people they were targeting with promotional material.

  • 5 Strategies for stakeholder management

    Tue, Aug 18 2015

    In the age of social media activism and online media, effective stakeholder management is more important than ever.

    The influence of stakeholders on your project can be immense, and if not managed correctly, could lead to project delays, resource drain, political intervention or project termination.

    Effective identification, understanding and management of your stakeholders, their triggers and their expectations will improve your ability to reduce risk, tailor mitigation measures and deliver a successful project.

  • 2015 State of Shared Value in Australia Survey Breakdown

    Mon, Aug 17 2015

    The Shared Value Project and Social Ventures Australia present the findings from the inaugural ‘State of Shared Value in Australia’ survey. This first ever survey targeted a combination of ASX 100 companies and organisations with a demonstrable experience or interest in creating shared value to develop a baseline understanding of the current state of shared value in Australia

  • How to create content millennials will care about

    Fri, Aug 14 2015

    Millennials are a force to be reckoned with. They’re tomorrow’s leaders, influencers and big spenders but they have a different view of the world. They don’t trust your brand message like previous generations did so your business needs to find new ways of engaging to build meaningful relationships. You need to create brilliant content. Follow these six guidelines to create content millennials will care about:

  • Monthly Tips to get You Out of the Communication Slump

    Wed, Aug 12 2015

    Communication isn't always easy and we can often find ourselves in a so-called "communication slump". In her latest newsletter, Narelle Hanratty explains how the use of positive words can transform a sentence as well as tips to help get your creative spark back.

  • Making digital the foundation: Barbara's judging role

    Tue, Aug 11 2015

    Hashtags and blue birds have been flying through the mind of Managing Director, Barbara Pesel this week, as she’s in the midst of judging the Golden Target Awards (GTAs) by the Public Relations Institute of Australia (PRIA).

    As Judging Coordinator of the digital and social media category, Barbara is thrilled to join the judging process of the awards after being a successful entrant for the last several years.

  • Three tips all budding PR interns should know

    Mon, Aug 10 2015

    With limited or no internship experience, the prospect of graduating can be quite daunting. Landing an internship is the easy part. Being seen as more than just another fresh graduate in the working world is harder. 

  • Establishing Goals for Your Press Release

    Fri, Aug 07 2015

    As I’ve said before: having the right expectations for your press release plays a huge role in setting it up for success. Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release.

  • Killing things damages reputation? Who knew

    Thu, Aug 06 2015

    Cecil the Lion must now be the most famous big cat in the world. And the American dentist who killed him in the name of ‘sport’ has rightly been widely condemned.

    Yet amidst all the media frenzy is an underlying message for PR practitioners and issue managers everywhere, that killing animals – especially photogenic ones – is not only cruel and dumb, but can severely damage reputations and careers, and can also damage associated organisations.

  • Gyms. Restaurants, Adult Films. Litigation?

    Wed, Aug 05 2015

    Crowdfunding – A Background

    Crowdfunding. It’s everywhere, at all levels of the community for all sorts of projects. There are crowd funded restaurants, boxing gyms and yoga labs. It’s even set to be in space – yes, the most high profile program at present is almost definitely Porn Hub’s new program to crowdfund $3.4million dollars for a sex in space tape (though they are struggling to get to their target it seems).

  • Influence of memes: who are the people behind them?

    Tue, Aug 04 2015

    Odd title? Absolutely. But I just couldn't resist. Memes seem to have consumed the entire internet over the past 12 months, and interestingly, not many people are writing about them.

  • AMEC Event in APAC - Measurement & Evaluation Needs Survey

    Mon, Aug 03 2015

    I would like to share with you the exciting news that AMEC is looking to host a regional M&E conference early next year. This was raised at the recent Stockholm Summit, following input by Michael Ziviani and Aseem Sood, as AMEC co-chairs of the APAC Chapter. 

  • 5 powerful content marketing lessons from your favourite band

    Fri, Jul 31 2015

    Just like a band, PR practitioners have to have an understanding of what the audience wants. The values of good content marketing can be applied in a similar manner to both fields. Context, variety, balance and engagement as well as a a memorable beginning and ending are some of the most important things to consider when releasing new content. 

  • Charities: FB followers prefer to share than comment

    Thu, Jul 30 2015

    Sometimes people in charge of a charity’s social media contact me feeling frustrated.  They try and they try to create discussions between their Facebook followers and the response is equivalent to, *cue crickets sound now*. 

    Sometimes people in charge of a charity’s social media contact me feeling frustrated.  They try and they try to create discussions between their Facebook followers and the response is equivalent to, *cue crickets sound now*. 

  • How PR Can Strengthen Its Bond With Marketing

    Wed, Jul 29 2015

    The melding of PR and marketing is one of the biggest challenges facing communicators of all stripes. 

    Wide disparities remain between the two disciplines. Marketing is conditioned to showing fairly immediate returns on the investment—PR, not so much. Indeed, it might take years for PR efforts to flow to the top and/or bottom lines.

    But the arc of media consumption is bending toward PR. Online consumers have much more interest in having a conversation with brands, the domain of PR. Still, if they’re to succeed in the future, both marketing and PR need to work together.

  • Your Career and You: “PR…Making Friends”

    Tue, Jul 28 2015

    As someone working in public relations, it's not uncommon for someone to ask: "What's PR?" It's at this point that you try to answer the question in a simple manner, then realising that it's no easy task. However, Pr can often be described in its most basic form as "making friends". 

  • 5 Reasons It Still Makes Sense to Attend a Professional Conference

    Mon, Jul 27 2015

    Even though there are so many ways to access fast—and often free—information online about your particular industry through things like webinars and other online events, there are still plenty of great reasons why you should still attend a professional conference or trade show in person every now and then. Continue reading to learn more.

  • Why your rivals attract more media coverage than you

    Fri, Jul 24 2015

    Securing media coverage to promote your organisation is a challenging exercise at the best of times, whether you’re targeting a major metropolitan newspaper or a TV news outlet, but there are tactics that can help. And some organisations are simply better than others at implementing them.

  • Shadowy Groups Contaminate Legitimate Issue Debate

    Thu, Jul 23 2015

    Coalitions and alliances are a classic strategy in responding to public issues. But shadowy front organisations with little or no legitimacy have no real place in effective issue management. Tony Jacques breaks down the issue of front groups and how this is the wrong approach to take. 

  • GTA Case Study Feature: 2014 Winner Carla Shearman

    Wed, Jul 22 2015

    Carla Shearman was the 2014 winner in Category 4 'Community Relations'. Her entry ' St Bart's Homeless for a Day' delves into the issue of homelessness across Australia, exploring innovative new ways to provide funding to support projects of not-for-profit organisations.

  • GTA Case Study Feature: 2014 Winner Samara Kitchener

    Sat, Jul 18 2015

     HIV Pop Up Testing: Changing the HIV testing landscape across NSW

    Samara Kitchener was last year's winner in the Health Organisations category. Take a look at her winning submission 'HIV Pop Up Testing: Changing the HIV testing landscape across NSW'.


  • Researching, Measuring and Evaluating PR Success

    Fri, Jul 17 2015

    With lines blurring between public relations, marketing, advertising and communications it is increasingly important for PR practitioners to be able to tangibly demonstrate the outcomes of their efforts and the value of public relations to clients. In response to this the Public Relations Institute of Australia (PRIA) Registered Consultancy Group (RCG) Research, Measurement and Evaluation (RM&E) Committee released its Principles on Best Practice in RM&E and Media and Social Media analysis guidelines. At the end of last month PRIA held a special panel event in Sydney to discuss the guidelines on how to best implement research, measurement and evaluation in public relations.

  • State of the (social) nation: Social media in Australia

    Thu, Jul 16 2015

    Thu, Jul 16 2015

    Social Media is a tool virtually every Australian uses at some point in their life, whether its for business or pleasure. The PR Warrior, Trevor Young, provides an excellent breakdown on his Website ​www.trevoryoung.me of how Australian people and businesses are using social media.

  • NFPs: Facebook content that works

    Wed, Jul 15 2015

    As part of my recently submitted PhD research, I conducted a content analysis examining the social media activities of not-for-profit organisations (NFPs). The analysis ran for 21 days, and suggested three specific content categories to generate the greatest positive response from followers. These findings were supported by interviews with donors, supporters and volunteers that were also conducted as part of the same PhD research project.

  • Fairfax editor: Why PRs Need the Tardis to Join the Digital Century

    Tue, Jul 14 2015

    Recently I had coffee with the Editor-in-Chief of Fairfax’s WAToday, Allen Newton, and chatted through the ins and outs of the brave new world of digital journalism. Starting as a cadet with the long defunct Sunday Independent in Perth during the 1970s, Allen has had a stellar four-decade media career including some stints in PR. His authority to discuss all things digital media is enhanced by his experience as the founding editor of News Limited’s Perth Now.

  • Global Alliance AGM elects new board for 2015-16

    Sat, Jul 11 2015

    MILAN, Italy, June 26 2015 - The Global Alliance for Public Relations and Communication Management held today its 13th Annual General Meeting in Milan, followed by the Association Leaders’ Worskhop. Over 40 public relations professionals and academics participated in the events, with more global representation than ever before.

    During the meeting, Global Alliance Chair Anne Gregory presented the 2014 Annual Report, providing an overview of the key activities and initiatives conducted by the Global Alliance in 2014.

  • Tip of the month: Move your point to the end of the sentence

    Fri, Jul 10 2015

    Psychologists have long observed the “recency” effect -- that people recall the last thing they heard more readily than that which came before. Use this principle in your business writing by moving the important point to the end of your sentences.

  • NFPs: Facebook content that works

    Mon, Jun 29 2015

    As part of my recently submitted PhD research, I conducted a content analysis examining the social media activities of not-for-profit organisations (NFPs). The analysis ran for 21 days, and suggested three specific content categories to generate the greatest positive response from followers. These findings were supported by interviews with donors, supporters and volunteers that were also conducted as part of the same PhD research project.

  • GTA Case Study Feature: 2014 Winners Financial and Corporate Relations

    Thu, Jun 25 2015

    Financial and Corporate Relations took out the top prizes for both the Issues and Crisis Management category and Campaign of the Year. Take a look at 'Successfully Navigating Troubled Waters' to see justt how they did it.

  • Doubling ROI from Trade Shows

    Wed, Jun 24 2015

    Business people instinctively know this, so most rightly believe trade shows are a valuable way to
    start relationships. However there is also confusion around the growing role of social media and
    whether it might be a replacement for shows.

  • LinkedIn Groups: A Moderator's Field Guide

    Tue, Jun 23 2015

    Learn how to engage and grow your LinkedIn group using three simple steps.

  • Five Minutes With Bec Derrington

    Mon, Jun 22 2015

     She's the mind behind SourceBottle, the service that connects subject matter experts (like you) to media opportunities. Here, Samara Magazine have a chat with veteran public relations professional, Bec Derrington.

  • An Armchair Conversation to reclaim Public Relations

    Fri, Jun 19 2015

    Missed the first Armchair Conversation? Here's a recap of what we learned from two Fellows James Mahoney and Tom Parkes about the need for PR to reclaim strategy rather than focusing on tactics.

  • How to use social media to engage with customers and build your brand

    Fri, Jun 19 2015

    You hear it all the time: ‘Engage customers!’ Sounds like pretty solid advice, right? But how, exactly, do you do that?

  • Traditional Media is Here to Stay

    Thu, Jun 18 2015

    There’s no shortage of doomsayers lining up to give the last rites to old-school media – the likes of print and free-to-air tv. Yet, the reality is it’s here to stay, digital just means we’ll engage with it differently and more deeply.

  • Miss our public relations industry newsletter 'PR Insights' last month

    Wed, Jun 17 2015

    Did you miss our newsletter 'PR Insights' last month?

    2015 GTAs now live, Anderson Knight's Marjorie Anderson LFPRIA awarded Order of Australia, Hughes PR's Tim Hughes gets a glimpse into life on the streets, PRIA staffer Neil O'Sulivan tells a 66 year old story through content marketing and design, F4ward's 3 major insights from PRIA’s Vivid Ideasevent & more...

  • GTA Case Study Feature: 2014 Winners Pesel & Carr

    Wed, Jun 17 2015

    Pesel & Carr received the Golden Target Award for their Low Cost/Pro Bono campaign entitled 'Her name was Tracy and she was loved'. Check it out here!

  • Ten Ways to Win New Clients...And Keep Them!

    Tue, Jun 16 2015

    Anyone can win new business, says The Artistry’s Phil Barker, it’s the “keeping them” part that often proves more difficult. Here are his top 10 tips and he accepts the below is very easy to say but hard to do.

  • The Anatomy of User Experience

    Mon, Jun 15 2015

    User experience (UX) is what your customer feels when interacting with your online offerings. To deliver a great user experience, the digital designer must manage a balancing act, considering the goals of the user and the business as well as technical limits. Here’s advice for anyone seeking to create a new website or digital product.

  • GTA Case Study Feature: 2014 Winner Ishtar Schneider

    Fri, Jun 12 2015

    The 2014 GTA for Emerging PR Practitioner of the Year went to Ishtar Schneider of Palin Communications. Read her story to find out how she did it.

  • GTA Case Study Feature: 2014 Winners NSW Health

    Thu, Jun 11 2015

    Samara Kitchener of NSW Health secured top prize in the Health Organisations category at the 2014 GTA. See the the HIV Pop-Up Testing campaign in full here!

  • Marjorie Anderson awarded Order of Australia

    Wed, Jun 10 2015

    The Public Relations Institute of Australia (PRIA) is delighted with news that another PRIA senior member is to receive an Order of Australia.

    Marjorie Anderson AM LFPRIA was confirmed in yesterday’s Queen’s Birthday Honours List, for significant service to the public relations and marketing sectors to professional associations, and to education and training.

  • Social Media Snapshot

    Wed, Jun 10 2015

    LinkedIn now boasts more than 7 million members in Australia and is without a doubt the largest single database of professionals in Australia and indeed, around the world.  Whilst LinkedIn started as a recruitment network, it is rapidly becoming a significant tool for business development staff as well as marketing and communications teams.

    This month’s social media snapshot, and the last of the 2015 financial year, focuses on the social network which is the least understood and ironically the one with arguably the greatest potential for business.

    I hope you enjoy the attached and please let me know if you have any questions or if we can help you in any way with your organisation’s LinkedIn strategy or presence.

    Head of Digital - isentia

  • Your grammar questions answered

    Wed, Jun 10 2015

    A scribe once said that if English made any sense, a catastrophe would be an apostrophe with fur.

  • Should Interns Be Paid?

    Tue, Jun 09 2015

    With the job market continuing to struggle, and many university students/graduates finding it a challenge to secure employment related to their fields, internships are becoming a compulsory rite of passage in order for students to enter their desired field with the hope that an internship will make them shine from the hoi polloi. There seems to be an established culture for students in the communication/creative/marketing sector to work while unpaid and hopefully, though by no means assuredly, land a job.

  • The Benefits of Lending a Helping Hand

    Tue, Jun 09 2015

    It has become pretty typical for organisations to recognise and acknowledge they don’t operate in a silo, apart from the communities they work and live in. Companies with strong Corporate Social Responsibility (CSR) programs really gain the upper hand on the publicity front while enhancing community engagement where the company is known as a ‘good guy’.

  • How To Handle Privacy Complaints, APP Training Slides and other APP Gu

    Mon, Jun 08 2015

    Are you covered by the Privacy Act?

    Under the Privacy Act, businesses (including non-profit organisations) with an annual turnover of more than $3 million, some small businesses (including all private health service providers) and most Australian Government agencies must comply with the Australian Privacy Principles (APPs).

    This resource will help organisations and agencies covered by the Privacy Act 1988 (Privacy Act) address privacy complaints they receive.

  • GTA Case Study Feature: 2014 Winners Edelman Australia

    Fri, Jun 05 2015

    Edelman Australia took home the 2014 Golden Target Award for their Business to Business campaign Fonterra: Proud to be a Chef. Take a look at the winning entry!

  • GTA Case Study Feature: 2014 Winners Weber Shandwick

    Mon, Jun 01 2015

    Weber Shandwick were the 2014 GTA winners in the Sustainability/Corporate Social Responsibility category. Check out their entry 'Nespresso Project Upcycle' to see why they took out the top prize.

  • How To Make A Privacy Complaint in Australian Sign Language

    Mon, Jun 01 2015

    This video transcript made by The Office of the Australian Information Commissioner (OAIC)  provides a guide to making a privacy complaint in Australian Sign Language (Auslan).

  • GTA Case Study Feature: 2014 Winners Professional Public Relations WA

    Fri, May 29 2015

    Professional Public Relations WA took out the Community Relations top prize at the 2014 GTA for their 'St Bart's Homeless for a Day' campaign. Take a look at how they did it!

  • GTA Case Study Feature: 2014 Winners Porter Novelli

    Thu, May 28 2015

    Porter Novelli Melbourne took out the 2014 Golden Target Award for their 'Every Greyhound has a Story' submission in the Government Sponsored Campaigns category. Take a look!

  • Taking the social out of CSR

    Wed, May 27 2015

    The economic and cultural debate around the question of whether corporate social responsibility is a fad or here to stay is officially over. That’s according to commentators like Wayne Burns, Director of the Centre for Corporate Public Affairs, who says CSR has clearly won and the question is no longer even valid.

  • Communicating a 66 year old story through content marketing and design

    Tue, May 26 2015

    Thanks to Piktochart, we have been able to tackle the stigma of an old company, give a new approach to content marketing and be more relevant to our members here at the Public Relations Institute of Australia (PRIA).

  • Ten Tips To Protect Your Customers’ Personal Information

    Mon, May 25 2015

    The Privacy Act 1988 (Privacy Act) contains 13 Australian Privacy Principles (APPs) that Australian and Norfolk Island Government agencies, and most private sector organisations, (collectively called ‘APP entities’) must follow when they handle personal information. Personal information is defined in the Privacy Act as information or an opinion that identifies, or could identify, an individual. Some examples are name, address, telephone number, date of birth, medical records, bank account details, and opinions.

    This ten tip guide will help you comply with the APPs when you handle your customers’ personal information.

  • How to nudge people into action

    Tue, May 19 2015

    The Australian government’s recent announcement of its “no jab, no pay” policy, where parents who refuse to vaccinate their children, even on religious grounds, will be unable to access childcare benefits, is a good example of how people can gently – or not so gently – be nudged into action.

  • Ten Tips To Protect Your Privacy

    Mon, May 18 2015

    Your privacy is valuable and worth protecting. The Privacy Act 1988 (Privacy Act) requires entities to protect your personal information. Personal information is information or an opinion that identifies you or could identify you. Some examples are your name, address, telephone number, date of birth, medical records, bank account details and opinions about you. However, you should also take responsibility for your privacy.

  • Why Media Intelligence Matters

    Thu, May 14 2015

    Everyone’s got opinions—and their favourite places to post them. For a PR pro today, keeping up with what journalists, bloggers, and customers are saying is complicated. Influencing them is even more complicated. Measuring results can often be impossible. Meltwater Group has created a guide on how modern media intelligence connects media monitoring to engagement and measurement - and enables PR pros to reinvent their roles as brand spokespeople in the age of the social media. Here's our summary of it.

  • Influencing A National Conversation On Suicide and Mental Illness

    Wed, May 13 2015

    Elaine Banoub updates us on the success of the dinner event hosted by the Hunter Institute of Mental Health which celebrated the Mindframe National Media Initiative on the 30th April. Here are a few snaps that were taken on the night and Elaine's recount of the night.

  • Are you crisis-ready?

    Tue, May 12 2015

    The recent Hepatitis A contamination scare of a certain brand of frozen berries was a timely reminder that crises can, and often do, hit suddenly and unexpectedly. They affect organisations both big and small, and getting into a sticky situation is much easier than getting out of one. Fortunately, according to crisis expert and Sefiani senior advisor Jane Jordan, most crises can be contained, if not avoided altogether. It’s all about being crisis-ready.

  • Privacy Mgmt framework: enabling compliance & encouraging good practic

    Mon, May 11 2015

    This Privacy management framework (Framework) provides steps the Office of the Australian Information Commissioner (OAIC) expects you to take to meet your ongoing compliance obligations under Australian Privacy Principle (APP) 1.2.

  • What happens when your issue spokesperson "goes rogue"

    Sat, May 09 2015

    Using a respected third party to help communicate an issue is as old as issue management itself. But it can always go very wrong, as the Australian Government has just discovered.

  • Creativity is still your unfair advantage: Jaimes Leggett

    Fri, May 08 2015

    The CEO of M&C Saatchi, Jaimes Leggett, says the industry keeps changing at such breakneck speed that it can leave many agencies floundering in its wake. However, he argues that the one thing most agencies remain consistently good at – creativity – is often the answer to most if not all your problems.

  • Feature: Last year's GTA winner of government sponsored campaigns!

    Thu, May 07 2015

    For 63 years the Public Relations Institute of Australia has set the gold standard for public relations and communications practice. At its heart are its Golden Target Awards and State Awards for Excellence.

    The Awards showcase innovation, creativity and best practice in public relations and communications. They shine a spotlight on those individuals and companies who are at the cutting-edge of communications; transforming communities, businesses and communication practice.This year’s GTAs go live on 1 June. Here’s a taste of some of the winners from last year and their campaigns.

  • How to future proof your social marketing strategy

    Thu, May 07 2015

    What will the future of social marketing look like? To help you navigate this ever-changing landscape, CEO and Founder of real-time social curation company Livefyre, Jordan Kretchmer, shares his top tips for making sure your strategy is future proof.

  • Budding leaves - difficulties communicating when you're not in control

    Wed, May 06 2015

    I have a very difficult time expressing myself properly in public places/online. I can’t do any social networking or Facebooking for extended periods of time without getting overwhelmed. It terrifies me that what is shared often never disappears and gives permanent form to thoughts that are sometimes scary, sometimes painfully optimistic and often fleeting. 

  • The seven boxes to tick for content marketing success

    Wed, May 06 2015

    Content marketing supports awareness and demand generation by establishing digital, value-based relationships that give marketers a way to excite and empower existing customers. These are explored in a new Modern Marketers Essentials Guide on Content Marketing, released by Oracle Marketing Cloud earlier this year.

  • 5 Quick Tips to Make Your Content Conversational

    Tue, May 05 2015

    As with most things in life, practise makes perfect and your voice will become clearer over time. If you’re just starting out, or feel like you’ve gone stale, focusing on bad habits and cutting them out is a good way to make quick progress. These simple guidelines will help you avoid common mistakes

  • 6 Ways to Spice Up Your Online Engagement

    Mon, May 04 2015

    Strangers engaging with your brand for the first time don’t want to hear about you. They only want to hear about what you can do for them. Many of them found their way to your website through a search engine query. Now they’ve landed, how are you going to make them stick around? How do you build on this initial contact and turn these visitors into prospects who will consider buying from you? Here are six inbound marketing tips that will improve your early-stage online engagement

  • Women in PR - diversity and inclusion in the work place

    Thu, Apr 30 2015

    PwC have recently undertaken global research with CEO’s and HR decision-makers to help understand their organisational drivers, change barriers and perspectives on diversity and inclusion in the work place. We talk to PwC’s Senior Manager, People Business, Vanessa Domaschenz about the research results and its impact on PRIA members.

  • 8 rules for flawless media relations

    Tue, Apr 28 2015

    Whether you’re just establishing your media plan or are revamping your PR strategy, following these eight simple rules will ensure that you avoid the most common blunders committed by businesses both big and small.

  • How to craft clever PR strategies and step into the spotlight

    Mon, Apr 27 2015

    Public relations and social media are central to becoming a well recognised expert, but the challenge facing many entrepreneurs is figuring out how to make PR work for them.

  • A bold statement: PR takes a front row seat at MBFWA

    Sat, Apr 25 2015

    In this behind-the-scenes interview at Mercedes Benz Fashion Week Australia, Emily Weight, Director of Strategy for IMG Fashion takes us through a day in the life of a global fashion PR professional, revealing her creative secrets, the all-important role of PR in the fashion world, and of course a few of her guilty pleasures.

  • Spotlight on Vivid Ideas speaker: Lex Deasley, Hausmann Group

    Fri, Apr 24 2015

    The little black book has disappeared. Creative content is now PR’s greatest commodity.

    To stand out, innovative ideas are key.

  • When Does An Issue No Longer Merit Debate?

    Tue, Apr 21 2015

    Issues by definition are contested matters on which there is genuine disagreement over facts or opinions.  So what happens if there is no legitimate counter-argument? Tony Jacques of Issues Outcomes tells you.

  • How Important Are Images For Your Awards Program?

    Mon, Apr 20 2015

    When it comes to social media marketing nowadays, the importance of images continues to increase. We’re not saying that text is no longer important, but if you aren’t using share-worthy visual content, you might be sacrificing valuable opportunities to generate buzz for your organisation and awards program.

  • Are businesses doing enough to understand and analyse info online?

    Sat, Apr 18 2015

    In this day and age, more businesses are investing in processes to gather and analyse information available within the organisation. Management teams will have recurring slots blocked out on their calendars to review the data collected in order to gain an in-depth understanding of the performance of the company. The reports are also a key asset when it comes to informing decisions on day-to day operations, future strategy and investments.

  • PR & Events Intern of the Week - Lili Christensen

    Fri, Apr 17 2015

    Macleay College has just revealed their 'Intern of the Week' and it is our very own, Lili Christensen. Check out the fabulous work Lili does for us here at the PRIA and read a little bit about her aspirations for the future.

  • Proud to be a lobbyist

    Wed, Apr 15 2015

    Last Friday, Chief Executive at Connect Communications, Gill Morris (live from the UK at the early hour of 1am GMT) and Chairman at Primary Communication, Annabelle Warren (Former PRIA National President and Former PRIA RCG National President) presented a webinar on a relevant topic of government lobby regulation: "Lobbying rules and trends: Australian updates and UK perspectives".

    Here are some words Gill has to add, post-webinar.

  • Prepare your team for great social customer service

    Tue, Apr 14 2015

    Effective social customer service usually occurs in just a matter of minutes, but the organisational groundwork must be laid well in advance. To help your team build that foundation for success, Hootsuite has created a step-by-step Guide to Social Customer Service: Using Social Media to Build a Loyal Customer Base.

  • Five things customers don't want to hear... EVER!

    Mon, Apr 13 2015

    There are only a few things that you need to do in order to make your customers significantly happier. Or rather, there are a few things you must stop doing and saying that will change your customers’ experiences drastically.

  • Utilising the power of Snapchat

    Sat, Apr 11 2015

    Utilising the Power of Snapchat  - the misunderstood marketing platform. This blog will show you how to add a whole other dimension to your marketing campaigns.

  • Are you utilising your social media effectively?

    Fri, Apr 10 2015

    Just because everyone seems to be using social media platforms, does not mean they are doing it effectively. In this interview with Peazie Co-Founder and General Manager Jayson Hornibrrok, and Senior Data and Insights Manager Lexi Sydow, they discuss the effective use of social media, the challenges and the future of communication. 

  • When do you disclose an extortion threat?

    Thu, Apr 09 2015

    New Zealand has just experienced that nightmare scenario dreaded by crisis managers everywhere.  Do you announce a criminal threat against your product? Or will that simply give publicity to dangerous people?

  • Top NFP Women Breaking Gender Pay Barrier

    Wed, Apr 08 2015

    Women CEOs in Australia’s largest Not for Profit organisations are matching and often outdoing the salaries of their male counterparts, bucking the trend of the business sector, according to the latest national Salary Survey by social economy hub, Pro Bono Australia. Click inside for more.

  • There is a new golden age of PR ahead, but only some will triumph

    Tue, Apr 07 2015

    Public Relations Institute of Australia’s (PRIA) Marketing and Communication Manager, Neil O’Sullivan, sat down recently with Chris Savage, outgoing Chief Operating Officer, STW Group, to discuss the move away from STW, his insights into the PR landscape, and what lies ahead for the industry.

  • The Best Guide to Issues and Crisis Management

    Tue, Apr 07 2015

    Fifty years ago, when the blog was an undergraduate devoting more attention to social action than to study, it was lucky enough to be introduced by Colin Benjamin to the work of the person who was probably the most influential modern social activist thinker and practitioner – Saul Alinsky.

  • PR Newswire Releases its Second White Paper Series on the Asian Media

    Mon, Apr 06 2015

    Following the successful launch of its first Asian Media Landscape Series white paper in April 2014, PR Newswire is releasing the second series of three separate white papers that focus on Thailand, South Korea and Indonesia. 

  • The importance of 'shadowing' to make those early connections in PR

    Mon, Apr 06 2015

    Hughes PR's latest video blog for the national PRIA e-news featured, Meagan Burbidge (previous UniSA student), on her time at ‘shadowing’ the Hughes PR team over the past few week.

  • 6 million reasons to invest in PR

    Sat, Apr 04 2015

    Elevate PR, Marketing and Events are excited about the positive results they are achieving for their clients and can’t wait to tell you about them. Client news, creative campaigns and racy highlights await you.

  • PR Shines at White Night Melbourne 2015

    Thu, Apr 02 2015

    White Night or Nuit Blanche in French means to pull an all-nighter. On Saturday, 21 February from 7pm to 7am, Melbourne city came alive.

    As I walked around the bleary eyed people in the early morning darkness, it made me wonder how many companies and people were there trying to work their best PR magic that night. Here are my top three products and performances I saw on the night that took advantage of the darkness + light that is White Night.     

  • It’s time we had this conversation - PR needs support of Board

    Thu, Apr 02 2015

    In times of declining business confidence or a challenging market, the PR budget is often the first expense to be cut. Even as the profession progresses and the advancement of measurement and evaluation tools position us more as a creative science than (black) art, PR more often than not falls into the ‘nice to have’ rather than ‘essential’ category unless it has the support of the Board or C-level executives. 

  • PRIA launches first industry-specific job board

    Thu, Apr 02 2015

    We have collaborated with JobTarget to launch PR Central, the first online bespoke job board specialising in public relations and communication jobs in Australia.

  • Public Relations and Video: The Power of a Visual Story

    Thu, Apr 02 2015

    When I was 9 years old I decided that I was going to be a television reporter. Thanks to the guidance of Brenda Garton, I did just that. I was always fascinated by not only telling a story, but showing it. It wasn’t about me being on camera, it was all about the video, the images…what the viewers saw. Video combined with great sound bites takes the news or a specific message to a whole new level.

  • Privacy - the NEXT 12 months ... Are you fully aware?

    Thu, Apr 02 2015

    Speaking in Sydney recently the Assistant Commissioner, Regulation and Strategy Branch of the OAIC, Angelene Falk shared the OAICs view of what may evolve in the privacy world over the next 12 months.

  • The formula for leadership

    Thu, Apr 02 2015

    The question of management versus leadership is one of the defining aspects of modern life in the c-suite. The question of how these skills can be learned is also a crucial one.

  • Nail your next PR interview with case studies

    Wed, Apr 01 2015

    Last week I was on an interview panel looking to hire a mid-level PR manager.  The field of candidates was strong but what really made some applicants stand out was their ability to offer a verbal case study showing their achievements.

  • Avoiding media measurement mistakes

    Tue, Mar 31 2015

    Media analysis and evaluation is an emerging field and one that some PR practitioners have been reluctant to enter into. While there’s no single ‘right’ way to conduct media analysis we take you through some common mistakes you should avoid when you decide to start evaluating your media coverage.

  • Motion Graphics in your video production

    Mon, Mar 30 2015

    This year the Hughes PR Digital team launched the monthly ‘Digital Desktop’, a short video blog that discusses the latest digital, design and social media trends, news and quick tips. PRIA members can like or follow our social media channels for updates or sign up here: http://www.hughespr.com.au/contact/

  • Sitting on your bottom to improve the bottom line

    Sat, Mar 28 2015

    Most of the world’s greatest success stories come about when someone notices that things aren’t great and have the cojones to try something completely different.

  • Privacy – the LAST 12 months ... Are you up to date?

    Fri, Mar 27 2015

    Speaking in Sydney recently the Assistant Commissioner, Regulation and Strategy Branch of the OAIC, Angelene Falk shared the OAICs view of the 12 months since the Privacy Act changes came in to force on 12 March 2014.

  • Take the next leadership step by understanding your community

    Thu, Mar 26 2015

    The Folio Community Leadership Program is for senior managers who are ready to take the next step in developing their leadership experience, their understanding of community and a broader portfolio of leadership and networking skills.

  • Has SEO killed the headline?

    Wed, Mar 25 2015

    Last week I celebrated the art of headline writing - revisiting some classics and looking at some work arounds for Google’s notorious lack of a sense of humour. To shake things up a bit we are also running a headline competition on our Facebook page with an unbelievable first prize.

  • The Savvy Social Media Maven’s

    Tue, Mar 24 2015

    Are you using your social data to optimize your marketing programs?

    If your answer is somewhere between “I’m not sure” and “No,” this is the report for you.

  • Why use Facebook to natively host your video production

    Mon, Mar 23 2015

    This year the Hughes PR Digital team launched the monthly ‘Digital Desktop’, a short video blog that discusses the latest digital, design and social media trends, news and quick tips.

  • Goodbye, Digital Marketing. But what’s next?

    Fri, Mar 20 2015

    Many marketers realise that we’ve come to the end of the Digital Marketing era. They know that digital is not just a tactic or a channel. 

  • How the media fan the flames of crisis

    Wed, Mar 18 2015

  • NFPs: Best social includes offline experiences

    Tue, Mar 17 2015

    As mentioned in previous posts, for the past four years I have been on an exciting PhD research journey exploring social media in the Australian not-for-profit sector. The finish line is near and as I pull together my overall findings, one concept in particular has remained prominent: propinquity.

    Apart from being an interesting word, it also has a meaning beneficial to public relations professionals from the not-for-profit sector in terms of social media practice. Propinquity comes from Kent and Taylor’s (2002) dialogic theory and in this context, relates to the elasticity of a relationship as it moves between on and offline spaces.

  • Listen Up! the Definitive Guide to Social Listening for Smarter Busine

    Sat, Mar 14 2015

    Social listening is arguably the most significant technology to hit marketing since social media itself. These days, the valuable customer and industry insights that used to be expensive, time-consuming and immediately historical is now real-time and easy.

    Social media monitoring isn’t just for marketing: you can listen for industry trends, competitive analysis, product insight, and a host of other use cases. 

    Find out how to inform your business decisions with our FREE e-book, "Listen Up: the Definitive Guide to Social Listening for Smarter Business".

  • Why Community Leadership and why now?

    Fri, Mar 13 2015

    There's something really important missing from the current discussions and debates about leaders and leadership.

  • Five ways to demonstrate clear ROI (and impress your CMO)

    Thu, Mar 12 2015

    Whitepaper alert!

    For digital marketing tips, check out this latest Digital Survivor whitepaper Five ways to demonstrate clear ROI (and impress your CMO), which explains how to tie all of your efforts directly to top-line revenue growth. 


  • Defending the indefensible: myths about the gender pay gap

    Tue, Mar 10 2015

    Recently released earnings data from the Workplace Gender Equality Agency (WGEA) indicated a gender pay gap as high as 45% among managers. Yet basic myths continue to obstruct informed debate about why the gap exists.

  • two social social media snapshot March 2015

    Mon, Mar 09 2015

    According to the Aberdeen Group the better content marketers are now 24% more likely to use original video content and this month’s Snapshot helps explain why. 3 billion videos a day are now watched on Facebook alone, which now serves more video views each month than YouTube!

  • Digital Trends Report for public relations & marketing in 2015

    Sat, Mar 07 2015

    Global public relations agency Hotwire PR has announced the launch of its annual Digital Trends Report.

    A global initiative, this particular report contains information specific to the Australian market.

    Within it, Hotwire outlines some of the major trends that marketers, brands, and individuals will encounter in the digital space in 2015.

  • What CEOs want from PR

    Fri, Mar 06 2015

    Icon MD Joanne Painter hosted a PR Master Class for PRIA, providing a 10-step plan helping agencies to better drive C-Suite engagement and investment. 

  • Tip of the month for copywriters: Refrain from using "I" to begin

    Thu, Mar 05 2015

    When writing to win someone’s favour, open your letter or email with 2-3 sentences about the reader. Give up speaking about yourself, what you want or why you’re writing until you’ve spent time with the reader.

  • Widening Gender Pay Gap sees Australia fall Furthest in Global Ranking

    Wed, Mar 04 2015

    Australia dropped six places to 15th position - the largest drop out of the 27 OECD countries measured - in an annual index that ranks female economic empowerment, Global head of PwC's People Business Jon Williams announced today.

  • The Do's and Don'ts of a Twitterchat

    Tue, Mar 03 2015

    Learn the what to do and what not to do when hosting a Twitterchat.

  • Hepatitis scare shows how crises don't need facts

    Mon, Mar 02 2015

    When five cases of Hepatitis 'A' in Australia were “linked” to eating frozen berries from China, it started a chain of events which reinforce that facts are not necessarily needed to generate a crisis.

  • Managing the message or starting the conversation: PR navigates social

    Mon, Mar 02 2015

    PR today is in the process of transformation, riding the wave of social media as a tool to continue conversations with its publics, instead of a vertical model of one-way communication.


  • How to survive fashion & retail from a PR perspective

    Fri, Feb 27 2015

    Technology has had a massive impact on how I communicate, not only with friends, but also brands. I can interact with huge global brands such as Burberry, and get a reply. Fashion week and runway shows used to be exclusive events but now they are broadcast to millions of people around the world. Social media also has that immediate element to it, so we expect an answer quicker than perhaps we did 20 years ago. 

  • SMK’s Report: Social Media Trends & Opportunities 2015

    Thu, Feb 26 2015

    Compiled by the SMK research team alongside industry experts from: L’Oreal, Suncorp, Bakers Delight, Edelman and Royce, this complementary 25 page report looks at the key areas you NEED to be across to win on social media in 2015.


  • Facebook Kill Organic Reach, Once and For All

    Wed, Feb 25 2015

    How technology marketing can help you get the most out of social for your clients

  • Take your business writing to the next level as a copywriter

    Tue, Feb 24 2015

    In the rush and hurly burly of life within an organisation, it is easy to settle for a standard of writing that is below your full potential.

    There are deadlines to meet, bosses to please, and anyway so many other people are writing less than inspiring copy, what is the point of trying to break the corporate mould? This sort of thing happens to many a competent writer who has the ability to be really good – the power of the buzzword weighs down your words.

  • Two years on: unpaid internships still an issue for Public Relations

    Mon, Feb 23 2015

    The issue of unpaid internships in the PR industry has arisen recently. What are the rules for not-for-profits and how do they differ from private organisations?

    At any one time, an estimated 500,000 to 1 million interns are working without pay. The PRIA want to ensure that future PR practitioners have a valuable introduction to the working world.

    See inside for more.

  • The man who invented content marketing – in 1917

    Sat, Feb 21 2015

    Today content marketing is all the buzz but its origins go back to 1917 and a newspaper man named George Creel.

  • Is PR really dead? Says who?

    Fri, Feb 20 2015

    Robert Phillip, former CEO, EMEA, Edelman group, has recently released his thoughts on the need for PR to improve its use of data and analytics to provide measurable results in the PR industry. He claims in a discussion on #PRredefined G+ page that PR is dead, at least in its current form.

    See inside for more.

  • Can Yours Be a Challenger Brand?

    Thu, Feb 19 2015

    Whether it’s in business, literature, sports, music (and others) going up against the status quo has always been difficult.

    But there’s something powerful about challenging the status quo, especially when you feel you have an idea or concept worth pursuing.

  • Separating manufactured outrage from real issues

    Wed, Feb 18 2015

    Social media has proved a powerful tool for raising legitimate issues onto the public agenda. But it has also facilitated a flood of confected issues and manufactured outrage.

    Identifying the difference between the two is now an emerging challenge for issue managers and other senior executives. When can you reasonably ignore a confected issue and when might a real issue slip under the radar and cause reputational damage?

  • All about social media strategy

    Tue, Feb 17 2015

    Writing a social media strategy is a 9-step process and is more than a Facebook page and/or a Twitter account. This session with Laurel Papworth looks at developing direction around why your stakeholder would want to connect with you on social media, which platforms are best for you and creating a Found Media strategy along with Owned Media. 

  • Outrage, rapture and you: the crisis management

    Mon, Feb 16 2015

    Not only has social media transformed the way a crisis is reported and the way it engages your stakeholders, it has also given rise to a venomous outrage industry harnessing every opportunity to advance their own cause. In this study-based session with international crisis trainer Geoffrey Stackhouse, learn how to manage 'Story Bombers'; best practice in social media; how to keep control of the story and what journalists need from you. 

  • ADMA Whitepaper: Harnessing the value of your data

    Sat, Feb 14 2015

    This whitepaper is a result of the experience, ideas and thought leadership generated by the ADMA data expert group from the data think tank.

  • Time to get Government PR working again

    Fri, Feb 13 2015

    Recent issues surrounding Prime Minister Tony Abbott’s leadership come down to one word and two questions. The word is ‘trust’ and the questions are simple. 

    After all the unsettling leadership talk can the Australian public trust Mr Abbott and his government to do the right thing by all sections of the community? Can his own backbench team trust him to act in their interests while pursuing a conservative ideology that has alienated many people.

  • Taking control of the online narrative

    Wed, Feb 11 2015

    Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. This session will discuss the differences between journalists and bloggers, balancing editorial and advertorial and how to become a valuable resource for bloggers, make your pitch count and build sustainable relationships with the talented bloggers in an ever-growing blogosphere.

  • Talking loud, saying nothing: the old political pitch no longer works

    Tue, Feb 10 2015

    Amid uncertainty over Prime Minister Tony Abbott’s future even if he survives a leadership spill on Monday, the fallout from the shock Queensland election result and political chaosin the Northern Territory, politicians are suddenly proclaiming that they need to do more to communicate their message to voters.

  • two social report on social media usage in Asia Pacific

    Fri, Feb 06 2015

    This month’s social media snapshot focusses on Asia and the exponential increase in social media usage across the region.

    The growth of social media usage across the Asia Pacific region is enormous and the reach of key networks like Weibo and WeChat often extends outside Asia to Australia and New Zealand.  In China alone WeChat has 438 million active users and Weibo has 156 million,  both of which garner engagement rates that are higher than Australian organisations are used to.

    I hope you find the attached information useful and please let me know if you need any more information about either local or international social media markets.

  • Celebrities blur fact and fiction in issue management

    Tue, Feb 03 2015

    The State of New York has officially banned the controversial practice of “fracking” to exploit deep deposits of shale gas.  However, is it a triumph for objective science or for the power of celebrity?

  • Geoffrey Stackhouse on managing social media outrage

    Mon, Feb 02 2015

    Managing outrage

    I’m always fascinated by how social media can be an amplifier of ‘outrage’, whether it’s actual outrage or social media outrage?

    Hear more from Geoffrey inside.

  • 10 productivity tips for the PR professional

    Sat, Jan 31 2015

    In the workplace, what separates mediocre from successful is your ability to remain productive in highly stressful situations.

    You might be making an announcement for a major client that day while juggling medial yet necessary tasks. 

  • AVE is NOT the value of Public Relations

    Fri, Jan 30 2015

    As PR professionals continue to cling to using AVE as an evaluation metric it makes me wonder do they protest too much? Is the evidence for an alternative really so weak?

    Well lets examine that. After much research in the area and involvement with the international Association for Measurement and Evaluation of Communications (AMEC), here is a handy overview.

  • The Government’s problem is communication, not policy

    Fri, Jan 30 2015

    Regardless of whether the budget was fair or whether the country is facing a deficit crisis, the Federal Government is failing to persuade voters that budget savings are necessary. Many who voted for the Coalition are disappointed by the Government’s inability to communicate effectively, which has led to a crisis of confidence in the community.

  • Learning to lead: tips for future PR & communications professionals

    Tue, Jan 27 2015

    Leadership is akin to politics and religion – everyone seems to have an opinion. Ask a room of 30 people to define leadership and you’d likely get 30 different answers.

    It’s precisely this contest of definitions that leads to myriad methods of putting leadership into practice. As someone in a leadership role, this leads me to ask an obvious question: how do I learn to be a better leader?

    And how do you relate it back to Public Relations and Communication?

  • Find your purpose, outcomes will follow

    Fri, Jan 23 2015

    For the past couple of weeks I’ve been cleaning. Everywhere I look, all I can see is work to be done. I’ve taken down fly wire screens and washed them. I’ve scrubbed the scuff marks from the floor.

    Now that I’m back at full time work for 2015, I’m a bit frustrated that the cleaning isn’t finished. But why? I’m guessing a few reasons.