If you cannot read this eZine you can find it online at: http://www.pria.com.au/communications/command/message/id/506/cid/7
Wednesday 29 August: "An interactive workshop on event management with Ange Bevan, End To End Events”
Find out how to make your event the talk of the town from experienced event organiser, Ange Bevan. Ange has managed major events in Australia and overseas. This workshop will provide tips and tricks of the trade to make your events successful.
Venue: Amy Johnson Room – Darwin Airport Resort
Email Kerin at email@example.com to register your interest
September: Advanced PR Skills
A one-day-workshop including understanding market research, strategic communications and brand management
November: PRIA Master Class
An intensive strategic session that will challenge the most senior practitioner. This event will be strictly limited to members only
Information regarding upcoming events will be published soon.
Webinar: Take a Tour of Second Life
Webinar: 5 Sepember 2007
In August 2006 Text 100 became the first PR company to open for business in Second Life - a rapidly growing virtual world in which people can interact, create, educate, play, and work in a 3-D environment.
Join Text 100 for an online tour of their offices in Second Life and discussion of the benefits and risks of partipating in this virtual world.
Sydney - PRIA National Academic Forum
Leadership and Value - The public relations challenge
The National Convention of the Public Relations Institute of Australia will be held in Sydney under the general themes of leadership and the value of public relations.
Click here for more information and to register
The PRIA National Convention 2007 will feature a two day conference with three afternoon streams covering all the latest industry developments, including strategic and practical PR issues and case studies from key sectors. Speakers and delegates at this summit will represent a broad range of professionals from PR and communications backgrounds from in-house corporate communications to leading public relations agencies.
Higher Education Marketing 2007
To financially survive the difficult times of increasing governmental control on university fees and funding, you need to devise innovative marketing campaigns that attract a diverse audience.
IPRA Regional Conference 2007
The International Public Relations Association (IPRA) brings to members in South East Asian region a two-day regional conference where notable speakers from all over the globe and the IPRA fraternity come together to share their thoughts on the power of public relations in building relationships among the various societies and countries of the world.
PR Global Conference on Corporate Reputation, London
Balancing Your Local And Global Voice — To Build A Consistent Corporate Identity — In An Interconnected & Instantaneous Media Climate
The PRGlobal Summit unites, for the first time, our sister publications from across three continents to bring together senior communications representatives from some of the world’s best-known companies. Hear actionable insights on how best to manage your reputation across national borders and time zones.
The Jon & Lynne Royce Memorial Trust provides a Fellowship worth up to $10,000 each year to enable a student to build their public relations experience and advance their understanding of the profession. It is open to all undergraduate and post graduate students studying in PRIA accredited programs.
Candidates must be a Australian citizens and demonstrate how they will benefit from researching into particular aspects of public relations practice through further study and/or activities such as attending international public relations events.
The Donald Dyer Scholarship is now available for 2008, and the close off date is 31st October 2007.
Applications are now being sought (before 31st October) for the Donald Dyer Scholarship for Public Relations and Communication the largest research scholarship available in Australia for communication practitioners. Backed by the PRIA, and made possible by a generous bequest from the estate of the late Sylvia Dyer, the scholarship offers the opportunity to further develop advanced research in PR, normally at a PhD level.
Stipend: A$23,539 per annum (tax-free), 2007 rate. Plus one return travel airfare between the candidate's home location and Adelaide, and organised by the University.
Early career and experienced practitioners are encouraged to consider the career option of PR research. Candidates normally complete a PhD in 3 years full-time; however, the trustees of the Scholarship will consider part-time scholarships for those applicants who prefer to continue to work.
The Future of Media 2007 Conference
Sarah Creelman (Chair of the NSW New Practitioners), Sue Kirkland Smith (Chair of the NSW New Technology/Social Media Committee) and I went to the Future of Media Conference at Luna Park on 18 July. I reported live to the PRIAWeb from that Conference (you can review the report here). It was held simultaneously in Sydney and Silicon Valley California with half the speakers being piped in via a video feed.
The event addressed a number of burning issues facing media in the future. It was interesting to hear everyone talk about advertising as the great future hope. The only mention of PR was the Edelman Trust Barometer. Clearly advertising has this space in its crosshairs. Many presenters were of the opinion that the only way forward was to use an advertising business model. However, they also asserted that users are both numb to advertising and that advertising impairs social networks.
Social Media Index
Edelman's Eurpoean CEO, David Brian has summarised an interesting attempt to measure social media via what they call the "Social Media Index". This is an attempt at opening a debate about how to rank social media.
They test drove their methodology by using the top 30 bloggers from the CNET Blog 100 list and scored them based on their presence in the following:
A Manifesto for the 21st Century Public Relations Firm
Bravo! Paul Holmes has absolutely nailed it with his recent article: A Manifesto for the 21st Century Public Relations Firm.
Paul's essay was published in the Holmes Report dated 30 April 2007. The weekly newsletter is available on a paid-subscription basis, but Paul has generously given The PR 2.0 Universe.com permission to republish his entire article.
More resources online
Request for assistance
I am keen to put together a list of professional core competencies for communication professionals. The aim of the list would be to:
Can anyone assist me with templates or lists that you have found beneficial? If so please email me firstname.lastname@example.org.
If you can provide answers, guidance or assistance with these questions, please email me email@example.com. I remove all identifying information before forwarding any responses or posting information – so your details will always remain private.
PRIA (National) are now keeping all the answers to your questions in our new KnowledgeBase. Please assist with this project by sending anything you think might add to our collective Knowledge.
How far we have come?
I have dug into the archives and found this gem from 1972 where:
(you will have to be logged on to get it).
Highlight on Books
Ethics in Public Relations: hot on the heels of our Ethics Webinar comes a new book on ethics in public relations.
Ethical practice is fundamental to the professionalism and credibility of PR. This book provides a framework for understanding important ethical concerns in the field of public relations and corporate communications. It helps the reader to clarify their own principles and values, and provides the tools to enable them to make ethically defensible decisions.
And finally - some cool stuff
Our free library service is available to all PRIA members. Please feel free to contact Kerin at anytime should you wish to borrow any materials. The library is available at:
In addition to these resources there are also copies of B&T Weekly, Management Today and Professional Marketing. If you would like to have access via the PRIA to other publications, text books, periodicals or resources, contact Kerin.
PRIA works with AON to provide competitive Professional Indemnity Insurance
PRIA's Insurance Brokers, Aon have been able to negotiate some excellent changes to their Professional Indemnity for members of the PRIA.
A few of the notable changes are:
For members who have their Professional Indemnity Insurance policy arrange through our Insurance Broker, Aon, you will receive your renewal terms after completed the renewal proposal form.
If you don't have a current Professional Indemnity Insurance policy and would like a obligation free quote, print out the "Professional Indemnity Insurance proposal form" and return it to your closest Aon office to receive very competitive terms.
Do you have a position or event coming up in your organistion that you would like to advertise to our members? Contact the PRIA on 02 9247 6944 to find out how, or visit the website www.pria.com.au for more details.