Since 1991, PRIA has conducted an academic accreditation program to ensure Australian public relations and communication degrees are of a high standard.
This program ensures that professional knowledge is passed onto future generations of practitioners through a controlled and industry-supported education system.
While accreditation is a private, voluntary process it is sought by educational institutions as a measure of PRIA recognition.
Studying a degree accredited by PRIA is your guarantee that your qualification has prepared you to enter the profession. Your skills have been accepted by potential employers.
It shows that the university has undertaken an extensive and ongoing process to ensure that your training will equip you with best practice skills and competencies.
Accreditation is an ongoing process. This list of university degrees comprises undergraduate and postgraduate courses accredited by PRIA or currently involved in the accreditation process.
For more information on this process, contact our education officer at email@example.com or by calling 02 9331 3346.
How to Get a Degree Accredited
The NEC's members include leading public relations practitioners and communication academics who broadly represent the views and aspirations of the industry. The NEC seeks to contribute to the ongoing collective knowledge of the profession.
The accreditation guidelines are provided as a minimum standard for public relations degrees. The key documents for accreditation are:
As a university, if you would like to get your degree accredited, fill in the appropriate documents above and email them to our education officer, firstname.lastname@example.org
Why is PRIA Accreditation Important?
A prerequisite of a profession is that a body of knowledge exists about its practice. Public relations has assembled that body of knowledge. The way to pass this knowledge on to future generations is through a properly constituted, controlled and industry-supported education system.
PRIA encourages educational institutions to seek accreditation as a measure of recognition by the industry's peak professional body. PRIA favours institutions with accredited degrees when providing resources such as guest lectures, teaching materials, scholarships, prizes and work experience opportunities.
Last Updated: May 2, 2013