The Public Relations Institute of Australia is excited to release an early view of the 2014 National Training Calendar (February-May). There are some amazing new additions to the 2014 lineup, to supplement the essential PR Core Topics.
In response to member feedback, the Public Relations Institute of Australia is increasing the number of free webinars in 2014. There will now be a broadcast every three weeks (except through school holidays) to keep practitioners in-step with developments and trends in Australia and overseas. See what's in store for February to June.
The Public Relations Institute of Australia invites PR professionals in corporate, government, education and not-for-profit sectors to take part in a benchmark study of global best practice. The Generally Accepted Practices study (GAP) has been conducted biennially in the USA since 2002. Now for the first time in 2014, GAP is being conducted in Australia.The results will be distributed to all PRIA members.
Public relations is operating in an increasingly challenging and complex environment which requires practitioners to clearly articulate and demonstrate their own contribution to organisational effectiveness. Anne Gregory, Chair-elect of the Global Alliance, explains how to demonstrate leadership.
Over the last 15 years, the evolution of the Internet has had a profound impact on the symbiotic relationship between the media and corporate communicators. Warren Kirby, CEO Wieck Australasia, reports on a 2013 survey to identify the current needs of media as against the practices of communication professionals.