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Pitch. Predict. Succeed. Lessons from the ultimate communicators May 2012

This half day conference is broken down into three working sessions designed to target both new practitioners and advance students looking to up-skill and develop their day-to-day industry knowledge. Each professional will take home priceless insights and expertise from our carefully chosen speakers. Each session will include three speakers, each presenting for a total of 30minutes including a Q&A session.

We have scheduled this conference from midday because we understand every new practitioner has a series of work commitments and does not have the luxury to take the entire day off for professional development. By hosting this conference at midday, our new practitioners have the chance to chase up any emails or respond to clients’ needs that morning; we will also break for lunch at 1:30pm whereby any extra work can be completed. Wi Fi and seating will be available for all guests who plan to catch up on work during break sessions throughout the day.

Session One Overview: The Perfect Pitch
Many new practitioners ‘hit the phones’ early in their career, without a clear understanding of the day-to-day needs and requirements of the journalist. This event gives new practitioners the opportunity to engage directly with journalists in an open forum about their needs, deadline pressures, news cycle needs and how they can work proactively to fulfil and support their day-to-day needs.
Speakers for Session One
Samantha Hutchinson, Reporter at BRW
Renata Gortan, Features Reporter at Daily Telegraph
Leah McLennan,Travel Editor at AAP
Naomi Jaul, Features Editor at Cosmopolitan

Session Two Overview: Managing Up
Teaching new practitioners behavioural science tools to best manage up within the workspace. This session will cover a range of senior strategies new practitioners can use to best present themselves, not only to management but to clients through the use of body language, presentation skills, the spoken and written word.
Speakers for Session Two
Amanda Little, Principal at Intermedia Consulting, PR training and coaching
Kieran Moore, CEO of Ogilvy Public Relations Australia
Lynnette Edmonds, Director of PR People

Session Three Overview: Social Media Trends
Providing our young and talented practitioners with professional insights into the world of social media in the ‘next six months’ ensuring they are ready to manage and coordinate all social media strategy tools in the next campaign. Experts in digital and social media will talk on this topic by providing case study examples and future forecasts.
Speakers for Session Three
Chris Gross, Head of Social Media and Video for Vodafone
Matthew Gain, Director Brand and Digital Marketing forEdelman
Kim McKay, Director of Klick Communications

Event Details
Date: Thursday, 10 May 2012
Time: Sessions One - Three 12:00pm - 6:00pm | Networking 6:00 - 7:00pm
Venue: MGSM, 7/37 Pitt Street Sydney NSW 2000
Cost: PRIA member $160 | PRIA non-member $200 | PRIA RCG member $150 each when booking 2 or more people from the same organisation, please fill out fax registration form for this option.
All prices include GST, lunch, refreshments, note pads and a gift bag.
Please ensure you register with the attendees email address.

• Pitch.Predict.Succeed. Registration Form 2012.pdf Size: 279 KB ( x )