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PR for PRs - the strategic value of what we bring to the business May 2012

Corporate Affairs and the strategic value of what we bring to the business is well known to PR practitioners. Less so for others. What are the proven methodologies for securing executive and board level advocacy for PR? How do we improve the level of understanding as to what corporate communication delivers for the business? How can we as practitioners put forward our case for internal executive decision makers so that we can get on with the task at hand and do what we do best; delivering impact for the brand, positively managing corporate reputation and impacting the bottom line.

The expert speaking panel includes:

David Breen the Head of Corporate Affairs at ING Direct
David Breen joined ING Direct after working at BlueChip Communication
Sydney as Senior Counsel; Director of News at Network Ten and Journalist at Win Television.


Mary Smiddy the Senior Vice President of Health & Wellness at Weber Shandwick
Mary Smiddy is a true internationalist. Immensely proud of her Irish heritage, she has previously held senior director positions within leading international public relations agencies in both Dubai and Singapore, together with a Regional Director of Communications role within GSK, Middle East & North Africa (MENA).

Jayne Dullard, Chief Executive - CPR and Hotwire Australia-NZ
Jayne is a respected communications specialist with a sophisticated understanding of strategy and campaign design, and invaluable cross-sector networks. Her knowledge of media practice and the machinations of the 24-hour news cycle was built over a career of 20 years in the Australian and Asian electronic and print media.

Piers Shervington, Senior Corporate Communications Manager of Cochlear Limited
Piers has diverse industry PR experience having worked both client and agency side in London and Sydney. In Australia Piers has worked for PR agency, Stellar Concepts on a range of consumer and B2B business, then as PR Manager at Canon Australia, looking after its business imaging division.
Piers joined medical technology company Cochlear Limited in 2009 and is responsible for the the corporate communications function, which includes brand strategy, media relations, financial communications and internal communications.

Please be advised the planning committee is yet to lock in 2 more panellists.

Event Details
Date: Tuesday 22 May 2012
Time: 6:00 - 8:30pm this includes panel session and networking session at the end.
Where: MGSM, 7/37 Pitt Street Sydney NSW 2000 (corner of Pitt and Bridge Street)
Cost: PRIA member $50 | PRIA non-member $65
Prices include GST, food and beverages

To receive more information about this event and other PRIA NSW Corporate Communications event activities please contact Jacinta Karras at jacinta.karras@pria.com.au. Alternatively, please visit us again soon.

Please ensure you register with the attendees email address.

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