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PRIA NT: Metrics to Measure Social Media June 2012

PRIA NT is delighted to invite you to explore metrics and models around mesuring social media and your client or companies ROI. Social Media measurement has been a hot topic for sometime however we never seem to get any real answers, this event will tackle those questions and provide you with options to action.

CEO Precise Value – Michael Ziviani
B.Business (International Marketing), Dip. Export Mktg.

Michael’s background spans a variety of strategic roles and projects in management advisory, strategy, market research and statistical analysis. He has worked with organisations like Microsoft, OPSM, NSW Government, Lion Nathan, Sony and Vodafone. Michael has also worked closely with PR and ad agencies to shape campaign strategy and relevant appeals.

His industry experience is comprehensive including: beverages, automotive, aviation, banking, building & construction, consumer electronics, FMCG, financial products, IT, law enforcement, resources, retail and Telecommunications. Michael founded Precise Value in 1999, to help clients and agencies be more strategic in their communications and brand building. This advisory is driven by his unique approach to understanding market opportunities and proving results in concrete terms. The multidisciplinary team of Precise helps Michael put science behind the art of communications.

His latest R&D work links communications activity to share price shifts. This highlights his passion to help organisations understand how to create and quantify new business value with communications. His considered approach ensures analysis is strategic yet practical - creating better decisions and greater revenues.

Event Details
Date: Wednesday 20 June 2012
Time: 5:30 - 7:30pm
Venue: TBC
Cost: PRIA member $50 | PRIA non-member $65
Prices include GST, refreshments and beverages

Please ensure you register with the event atendees email address.

• Metrics to measure social media registration form 2012.pdf Size: 279 KB ( x )