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Tackling Social Media

With more than 7 million fans and followers over more than 500 Facebook and Twitter accounts, the US State Department is a leader in the use of social media.

Alison Barnard, is a senior media affairs specialist at the US Consulate in Sydney and is one of the US Embassy’s social media community managers. She has assisted with State Department social media campaigns conducted in Australia and overseas and was heavily involved in President Obama's historic visit to Australia. The US Embassy harnessed the power of social media to take their fans, "behind the scenes" of President's Obama's stops in Canberra and Darwin. Alison will present a case study of the State Department's social media strategies in Australia and their #POTUSinOZ social media campaign, along with real-world tips and suggestions for experienced and new social media practitioners alike.

What will be covered?
Alison Barnard will discuss effective social media tools appropriate to agencies and government bodies; she will use case study examples from State Department social media campaigns and provide helpful insights to build your next social media campaign.

Event Details
Date: Tuesday 27 March, 2012
Time: 5:30pm for a 6:00pm start - 7:30pm
Venue: RACT House, Level 3, 179-191 Murray Street Hobart
Cost: PRIA members $45 | PRIA non-members $55
Prices include GST, beverages and canapés

This event is proudly supported by:

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