Events
Sydney: Personal PR Disasters; Undermining PR credibility - breakfast with Gerry McCusker
February 20, 2007
PR counsellors used to create news for their clients. Yet, in a blog-linked world, PRs are the subject of critical media attention anytime a PR job becomes a media disaster.
Following new research, Scots-Aussie PR analyst Gerry McCusker claims that 8 of the world’s top 10 PR brands have been linked to PR disasters. Often, individual practitioners are named and shamed via blogs, press, TV and websites.
So who’s to blame? Bloggers? Clients? Competitors? Disgruntled employees?
Journalists? Or McCusker himself? And how should PRs protect themselves?
PR author Gerry McCusker will undoubtedly catalyse debate with his provocative and insightful presentation.
Gerry McCusker is the author of ‘Public Relations Disasters; Talespin’ (Kogan Page, 2005/06), now available in paperback at most bookstores.
Goto to Gerry's blog - PR Disasters and read about the 2006 PR Disasters Winners
When: Tuesday 20 February 2007, 7.45am-9.00am
(you are welcome to stay until 9.30am for questions one on one and networking)
Where: The American Club, Level 15, 131 Macquarie Street, Sydney
Note: the American Club has a Club Dress Standard requiring smart casual dress. Denim and sneakers are unacceptable.
Cost: PRIA Members $50.00
Non Members $65.00
**Groups of five or more come at Member’s rate**
(All prices include GST and cold breakfast)
RSVP: Friday 16 February 2007
To register
Sorry, registrations closed on Friday 16 February 2007. Please contact the PRIA NSW office in order to confirm whether or not there are places left for this event.
PRIA NSW Phone: 02 9247 6944
PRIA NSW Events Email: events@pria.com.au