Events
Introduction to Measurement for PR and Corporate Communciation
September 1, 2007Join an internationally recognised communication research and measurement expert in a one-day intensive workshop to be introduced to the key principles of measurement including pre-campaign measurement for planning as well as post-campaign measurement for evaluation of results and ROI; the main research methodologies used for measurement including low cost and simple methods as well as Best Practice; show samples of measurement of various types of activities and answer questions.
Beneficial for:
- Practitioners with little or no experience in research previously;
- Practitioners from other fields entering PR and corporate communication.
* Practitioners with some experience in research and measurement already and wanting in-depth training should see our advanced workshop.
Workshop Facilitator – Dr Jim Macnamara
Jim is the author of 11 books on media and communication and an internationally sought speaker, trainer and consultant on measuring communication campaigns. He holds a BA in journalism, media studies and literary studies; an MA by research in media studies; and a Doctor of Philosophy (PhD) in media research, but also has 25 years practical experience in the media and PR. He is currently General Manager – Research for Media Monitors Group and CARMA International Asia Pacific.
When: Thursday 20 September 2007, 9.00am – 5.00pm (registration at 8.45am)
Where: The American Club (Hudson House), Level 15, 131 Macquarie Street, Sydney.
Cost: PRIA Members $440.00 / Non Members $660.00
(price includes GST, tea/coffee with pastries on arrival, sandwich lunch with salads fruit and cheese, morning & afternoon tea with fruit and cookies)
**Book 2 people from the same company for a 10% discount**.
Due to the practical nature of the workshop numbers are limited to 15 people.
RSVP: Thursday 13 September 2007
To register
Fax registration:
Download and complete the attached PDF version of the registration form. The registration form should be returned to PRIA NSW to fax: 02 9247 6964.
Note: You must use the pdf registration form in order to obtain a 10% discount for two or more people attending from the same company.
Online registration:
You need to be logged in to your members' profile in order to receive your discounted members' rate. The online registration will not work for group bookings.
Log in by using your login name and password. If you have forgotten your password click on the red 'forgotten your password' link your password should be emailed to the email address you have nominated on your PRIA membership record. If you have any problems contact our office on phone 02 9247 6944.
Enquiries: Contact PRIA NSW on phone 02 9247 6944 or email: events@pria.com.au
