PRIA's Continuous Professional Development (CPD) program encourages members to stay informed of industry developments. It encourages them to continuously build their skillset to maintain a high level of competency throughout their career. PRIA encourages all members to complete at least 20 hours of appropriate study or related activity per year. All full members are asked to confirm they have met the minimum 20 hour requirement when renewing their membership.
In 2013, the PRIA National Education Advisory Committee produced an Educational Framework, a cutting-edge summary of the skills needed at any stage of a career in PR. Reflecting the latest international standards, the framework will underpin the consistent development and recognition of educational initiatives across Australia. It describes four stages of practice with increasing competencies, reflects industry trends and future needs and integrates the requirements of the Australian Qualifications Framework (AQF). The educational framework gives PR practitioners the opportunity to keep up with developments in this fast changing industry.
The Educational Framework also provides the basis for a current project to define a comprehensive set of Public Relations Industry Competencies. When completed in early 2015, the Professional Framework will be an invaluable tool on recruitment, performance management, CPD and succession planning.
Last Updated: Fri, Feb 20 2015