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Golden Target Awards 2013

We've Reinvigorated and Revamped our Golden Target Awards.

The Public Relations Institute of Australia (PRIA), the national industry body for public relations and communication professionals in Australia, has announced significant changes to its annual Golden Target Awards (GTAs).

The Awards which were established in 1976 have a long history of recognising PR excellence. Changes to Award categories, entry process and the length of entries have recently been made to reflect the dynamic nature of the PR and communications industry.

In consultation with a number of the industry’s best, the committee consists of chair Kieran Moore, Ogilvy PR Australia and members Tracy Jones, Creative Territory (NT) and Adam Thomson, Leverage PR (SA) who have combined their industry knowledge and experience to reinvigorate the Awards to reflect the ever evolving PR and communications industry.

Some exciting changes have been made, and they include;

The number of sector categories
Categories have been reduced from 16 to 11 to better reflect the nature of the work and campaigns within the Australian PR industry.

New “Best Of” categories
The introduction of four new “Best Of’ categories to complement the Campaign of the Year and Educator of the Year awards initiated in 2012:

Emerging PR Professional of the Year
PR Consultancy of the Year
In-House PR Professional/Team of the Year
Best Use of Analytics

Simplified entry process
Entry for the awards has been simplified, with a single entry replacing the previous two-step process.

Entry length
The entry word length has been halved from 2000 words to 1000 words.

Timelines

Entries open	1 July
Entries close	31 July
Last date for late entries (additional fee applies)	10 August
Judging panels conclude deliberations	30 August
State Award Events	September
National Awards and Gala Dinner, at National Conference, Adelaide.	18 November

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The Awards are presented to PR Practitioners who have achieved excellence in PR. The Public Relations Institute of Australia (PRIA) is excited about the changes and looks forward to receiving your entries.

Check out the 2013 categories

See who won last year

Take a look at the National pics

State Pics

Victoria State Awards for Excellence

New South Wales State Awards for Excellence

Western Australia State Awards for Excellence

Queensland State Awards for Excellence

Last Updated: May 9, 2013