We've Reinvigorated and Revamped our Golden Target Awards.
The Public Relations Institute of Australia (PRIA), the national industry body for public relations and communication professionals in Australia, has announced significant changes to its annual Golden Target Awards (GTAs).
The Awards which were established in 1976 have a long history of recognising PR excellence. Changes to Award categories, entry process and the length of entries have recently been made to reflect the dynamic nature of the PR and communications industry.
In consultation with a number of the industry’s best, the committee consists of chair Kieran Moore, Ogilvy PR Australia and members Tracy Jones, Creative Territory (NT) and Adam Thomson, Leverage PR (SA) who have combined their industry knowledge and experience to reinvigorate the Awards to reflect the ever evolving PR and communications industry.
Some exciting changes have been made, and they include;
The number of sector categories
Categories have been reduced from 16 to 11 to better reflect the nature of the work and campaigns within the Australian PR industry.
New “Best Of” categories
The introduction of four new “Best Of’ categories to complement the Campaign of the Year and Educator of the Year awards initiated in 2012:
Simplified entry process
Entry for the awards has been simplified, with a single entry replacing the previous two-step process.
The entry word length has been halved from 2000 words to 1000 words.
|Entries open||1 July|
|Entries close||31 July|
|Last date for late entries (additional fee applies)||10 August|
|Judging panels conclude deliberations||30 August|
|State Award Events||September|
|National Awards and Gala Dinner, at National Conference, Adelaide.||18 November|
The Awards are presented to PR Practitioners who have achieved excellence in PR. The Public Relations Institute of Australia (PRIA) is excited about the changes and looks forward to receiving your entries.
Last Updated: May 9, 2013