PRIA now invites its members to submit entries detailing campaigns that have been executed and evaluated in the 18 months up to 30 June 2013. With the exception of the In-house Team category, the Golden Target Awards recognise the achievements of an individual entrant, the person who created and managed the campaign. Team members and clients can be nominated to receive certificates in the event of success at state or national level.
Golden Target Award entries are judged by a panel of leaders in the profession and industry sector representatives. For the first time in 2013, coordinators and judges are being identified and thanked.
Entry process and closing dates
Entries open 1 July 2013 and must be submitted by 5.00 pm AEST Wednesday 31 July 2013. Entrants will receive an email acknowledgement following receipt of an entry, and any queries regarding an entry can be directed to PRIA at firstname.lastname@example.org
Entry structure and criteria
The entry shall consist a maximum of 1000 words, with the following headings:
The Issue (15%)
Provide us with an overview of what drove the need for this campaign, including any special challenges and research undertaken to inform your strategy.
Tell us about your plan to address the issue or meet the challenge, including your goals and objectives, target audiences and any other special considerations.
Outline how you implemented your strategy, including tools and tactics. Explain clearly what you did and how you did it. Outline how you allocated your budget.
What made this campaign stand out from the crowd? Did you have to adapt your strategy as the campaign progressed because of unexpected issues? Did you apply innovative methods to finding a solution?
Results and Evaluation (25%)
How successful was the campaign or program? Did you achieve what you set out to? Were there any unexpected results (good or bad)? What did you learn that can be applied in the future?
GTA Entry Fee: $300.00 (inc GST); late submission incur an additional $100.00 (inc GST) charge and will not be accepted after 5.00pm AEST, 10 August 2013.
The entry of 1, 000 words, accompanied by client approval, a media file and confidential budget, will be uploaded through the website.
After entrants have applied they will also be asked to supply a company profile, a 200 word executive summary and a link to a suitable video footage to be used for promotional purposes, in the event of success.
|Entries open||1 July (upload online)|
|Entries close||31 July|
|Late entries close*||10 August|
|Judging panel conclude deliberations||30 August|
|State Award Events||September (State finalists announced)|
|National Gala Dinner||18 November (Adelaide, National winners announced)|
*late entry fee will apply
Feel free to contact us at email@example.com
or on 02 9331 3346
Last Updated: Tue, Aug 20 2013