2013 National Conference Research Colloquium

Public Relations Institute of Australia Research Colloquium
Adelaide, 17 November 2013

The Research Colloquium on November 17 featured presentations from 20 Public Relations educators from around the country. Scheduled as part of the 2013 PRIA National Conference and organised by Leanne Glenny of the University of South Australia, the symposium was energetic and stimulating, providing a forum for the dissemination of the latest research and ideas in Public Relations. The wide range of topics centred around key elements of communication in the digital age: participation, listening and engagement. PRIA is pleased to make available a selection of some of the Colloquium's presentations, that will be published early next year in the Asia Pacific Public Relations Journal, subject to peer review.

2x4 Aboriginal PR skills: to, by and for Aboriginal communities and organisations Dr Phyllis Sanofsky, Macquarie University

Dr Phyllis Sakinofsky has taught Public Relations at Macquarie University since 2012. Her many years’ working experience in three continents has given her plenty of practical experience and insight into the vocational aspects of PR and the transition from student to practitioner. She has worked in retailing, consultancies, health, local and state government and was a media advisor to a past minister in the NSW government.

Her Ph.D. in creative writing from Macquarie University was a novel and exegesis which examined the relationship between history, memory and fiction. Areas of research interest are Aboriginal and Torres Strait Islander PR, capacity building and student/community engagement

Making sense of organisational communication in complex organisations settings; a cultural perspective Tracey Baker, University of South Australia

Tracey Baker is an Associate Member of the PRIA, a writer, researcher, thinker and Adelaide based communication consultant/practitioner with seventeen years of experience in Marketing Communications, Public Relations and Stakeholder Communication.

Tracey specialises in complex communication issues and developing relations for corporate organisations and brings a capacity for high-level strategic thinking along with a grounded, practical approach to problem solving. Her research interests focus on exploring organisational communication and culture.

Tracey’s qualifications include a Graduate Diploma in Communication (Public Relations) from the University of South Australia and Bachelor of Business with Double Majors in Marketing and International Business from Edith Cowan University.

Happy Talk - Towards understanding the significance of dialogue to the practice of Public Relations Anne Lane, Queensland University of Technology

Anne lectures at undergraduate and postgraduate levels in the School of Advertising, Marketing and Public Relations, QUT Business School. She teaches in areas including public relations theory, techniques, and management, and community consultation and engagement. She has also made presentations on public relations-related topics to non-academic audiences, such as the Queensland Council of Carers and Community Employment Australia.

Anne’s research interests centre on how organisations use dialogue to navigate their complex operating environments. Anne has published more than twelve peer-reviewed monographs as academic journal articles and conference papers.

Organisational listening – a missing element in public communication and the public sphere Jim Macnamara, University of Technology, Sydney

Jim has a 30-year professional career in the media, public relations and media research. He is a specialist in research for strategic planning and measurement of communication with a research background including media analysis, e-surveys, reputation research and communication audits. He is also a leading researcher, writer and speaker on Web 2.0/3.0 and social media and their uses and influence in journalism, the public sphere and political communication, PR, advertising, marketing, and organisational communication. He took up the post of Professor of Public Communication and Director of the Australian Centre for Public Communication at the University of Technology Sydney (UTS) in 2007 after selling CARMA International (Asia Pacific), the media research company which he founded, to iSentia (formerly Media Monitors).

The influence of transmedia storytelling portfolio examples on employer perceptions of public relations graduate employability – a pilot study Karen Sutherland & Richie Barker, Monash University

Karen Sutherland has worked in the public relations, communication and marketing fields and in a range of sectors since 1999. Her tertiary qualifications have included the disciplines of communication, marketing and film and television. Karen is now working on a Ph.D. focusing on Social Media Engagement in the Not-For-Profit sector. Her other research interests include social media, social media ethics and Work Integrated Learning particularly in relation to internships.

Richie Barker has worked as a professional communicator for over a decade and has taught public relations and advertising subjects for the last four years. As a practitioner he developed integrated marketing communication campaigns for national and global brands, managed communication projects for federal and state governments and advised on new media strategy for clients in the retail, land development and corporate sectors. Richie also has a background in journalism as a general news reporter and writer for business and trade media.

Public Relations is NOT the new “New Journalism”: Why Disciplinary Boundaries Matter Dr Collette Snowden, University of South Australia

Dr Collette Snowden has worked as a journalist, media advisor to a Federal Minister, broadcaster, public relations practitioner and as a freelance writer, consultant and researcher. Dr Snowden is currently the Program Director for the Bachelor of Arts in Communication and Media Management, in the School of Communication, International Studies and Languages at the University of South Australia.

Her research interests include all aspects of telephonic communication, especially mobile phone usage; the public communication of politics and policy; understanding the consequences of emerging technologies; media processes and practices; the history of the media and the social and political intersection of media communication and public policy.

Last Updated: Fri, Mar 07 2014