PRIA Accreditation for Educational Programs

The Public Relations Institute of Australia (PRIA) conducts a formal accreditation process which recognises diplomas and degrees at undergraduate and postgraduate levels that have as their primary objective the thorough preparation of students for a career in public relations. The accreditation program was commenced in 1991 and this update was effected in May 2014.

Public Relations has assembled the constituted body of knowledge that is a prerequisite for professional practice. PRIA’s accreditation process contributes to transmitting this knowledge to the present and future generations by reviewing education programs against established criteria, derived from the Educational Framework. The advantages of PRIA accreditation operate at three levels:

  • Educational providers demonstrate that they have committed to an extensive and ongoing process to ensure their courses align with current industry practice:
  • Educators and academics play a vital role in progressing the profession in concert with the industry body; and
  • Graduates are equipped with best practice skills and competencies that make them attractive to potential employers.

Accreditation is an ongoing process, involving an initial application and annual reviews, conducted by the National Education Committee. The application templates require detailed particulars about the curriculum, the qualifications and experience of the academic staff, about the advisory committee and the student support services.

The accreditation guidelines are provided as a minimum standard for public relations degrees. The key documents for accreditation are:

PRIA invites accreditation applications from Vocational Education and Training Providers, Private Training Institutions and Universities. For more information, contact PRIA National Education Manager at julian.kenny@pria.com.au or by calling 02 9331 3346.

Last Updated: Tue, Aug 05 2014