South Australia’s best public relations campaigns were recognised on Wednesday night with the announcement of the State winners of the Public Relations Institute of Australia’s “Golden Target” Awards.
Annual industry benchmark shows Australian PR sector on growth track
Buchan Consulting has hired two new senior resources due to its substantial organic business growth and new client wins. The hires coincide with the launch of a new website and brand refresh.
A great night was had by all at the 2013 PRIA NSW Gala State Awards! Thank you all for attending and participating in this event. Congratulations to all NSW award winners!
On Friday 13th September, Queensland’s best in public relations and communications gathered at the Gambora function center to celebrate the PRIA’s 37th Annual Golden Target Awards. Congratulations to all our winners!
SenateSHJ has won two high-profile awards including a PRIME award for its campaign showcasing the importance of The Australian Medicines Industry and an Asia Pacific Gold SABRE award for its work with Executive Women Australia (EWA).
SenateSHJ appoints Andrew McGregor as Managing Partner in Australia
Andrew McGregor (ex COO of Text 100 International) joins SenateSHJ
Signals continued growth and expansion of award-winning team
Follows recent establishment of Kamber, SenateSHJ’s new content marketing and social media consultancy
Health + wellness communications agency, VIVA! Communications was honoured at the peak pharmaceutical industry ‘PRIME Awards’ last week with a highly-coveted Public Relations accolade.
Indigenous media from the west coast of North, Central and South America are being added to MediaPasifika, a Pacific Rim interactive database developed by a New Zealand company moving towards complete Pacific Rim indigenous coverage.
September 16, 2013, SYDNEY – Edelman Australia today announced the promotion of Matthew Gain as general manager of its Sydney office. Gain re-joined Edelman in 2010 as director of brand and digital in Australia, and helped lead the successful rebuilding of the Edelman Australia business into an integrated consumer and brand offer following the acquisition of digital agency Design Royale in 2012. He will continue to report to Michelle Hutton, Edelman Australia CEO, in his new role effective immediately.
Western Australia. This year’s outstanding public relations and communication campaigns, consultancies and practitioners were revealed at the Public Relations Institute of Australia’s (PRIA) WA State Awards for Excellence ceremony.
F4 Consulting secures two new major clients and expands team
Dare Iced Coffee, Initial Hygiene and Abbey Sands join F4
The Public Relations Institute of Australia (PRIA) has announced an impressive line-up of speakers for its annual conference in Adelaide from 17-19 November.
Weber Shandwick Joins Forces With Australian Consumer Shop, Public City
- Marie Najjar Named Director, Consumer Practice -
Jeffrey Naqvi joins the Global Alliance Board.
Public Relations and Communication organisations have eight months to prepare for the vast changes to our privacy obligations.
The Public Relations Institute of Australia Registered Consultancies Group (PRIA RCG) has launched the definitive guide to public relations evaluation which was jointly produced by AMEC, the International Association for Measurement and Evaluation of Communication, and the International Communications Consultancy Organisation (ICCO).
The Public Relations Institute of Australia (PRIA), the national industry body for public relations and communication professionals in Australia, is pleased to announce the Golden Target Awards (GTAs) coordinators for this year’s program.
Leading independent PR agency Zing has appointed Isabelle Huet as senior account manager to support the growing experiential division of the agency.
We are pleased to inform you that the Global Alliance for Public Relations and Communication Management today announced a partnership with the Reputation Institute that will benefit public relations and communication professionals around the world.
Under the partnership, GA member associations in good standing will have an opportunity to share in the results of the Reputation Institute's acclaimed annual Reputation Pulse, CSR RepTrak™ and Reptrak 100™ surveys, participate in the Annual Reputation Leaders' Survey, and have the opportunity to share individual city and country results with their members.
Reputation Institute training programs will also be open to GA members, along with shared contributions to conferences, publications and social media channels.
The ICCO Summit is an annual event that pulls together senior practitioners from public relations consultancies around the world to explore the issues and trends affecting our industry. We aim to unite director-level and above consultants to spark debate, share best practice and strengthen our community.
When: 10-11 October 2013
Where: Châteauform’ City Les Jardins de Saint Dominique 49-51, rue Saint Dominique 75007 Paris
More information coming soon.
Global Alliance for Public Relations and Communication Management has launched today the Global Alliance COMM PRIX Awards.
New guidelines for managing internships have been published to address issues identified in a national RCG survey late last year. This showed that more information on intern programs is required in the following three key areas:
1/ payment and Fair Work Act requirements
2/ academic expectations, and
3/ intern management processes.
F4 Consulting has been appointed as agency of record for cash-back provider, YourShare, following a competitive three way pitch.
The Public Relations Institute of Australia has announced a major restructure of its membership
criteria in response to evolving demands from its membership base.
The Public Relations Institute of Australia is poised to launch an accreditation program for the PR industry, Encore can reveal.
While PRIA has long accredited university public relations programs there has not previously been a standard of accreditation for individual public relations professionals.
Public Relations Global Network (PRGN) (www.prgn.com), a leading international
network of independent public relations agencies, today announced the election of
David Landis of Landis Communications Inc. in San Francisco as its new President.
8 April 2013 - Award winning marketing and public relations agency, Marketing Elements, has launched a specialist agency, Media Elements, in response to the growing demand for crisis communications, media training and reputation management.
Friday 5th March - Wellington public relations consultancy Accentuate+ Public Relations (Accentuate) today announced that Dr Chris Galloway has joined the firm as an academic associate.
Horizon Communication Group today announced its appointment by The Australian National Prevention Health agency to manage public relations and digital marketing activity for a campaign to tackle binge drinking.
Melbourne 19 March 2013 - Melbourne-based technology and business communications specialist BENCH PR has picked up a wider Asia Pacific brief from client Zendesk. The award winning agency has handled Australia and New Zealand communications for the cloud based customer service provider since it established its APAC HQ here in 2011. But with Zendesk having tripled its revenue in since it arrived in Australia as well as opening further offices in Japan and the Philippines; it has rapid regional expansion firmly in its sights.
Tuesday 19th March 2013 - Shoe label Walnut Melbourne has appointed thrive pr + communications as its new PR agency. The agency will look after all strategic digital and traditional media relations. The brand will have a full installation in the agency’s thrive360 showroom, showcasing products from the children’s and women’s ranges.
Tuesday 12th March 2013 - Stellar* Concept has appointed Londoner Henry Biggs as their full-time Creative & Content Director to work across its entire client portfolio.
Additionally, an internal appointment sees Hayley Cole promoted to Brand & Communications Director, a role that will see her develop and build Stellar’s strategic vision for its clients as second-in-command to managing director Victoria Tulloch.
Wednesday 6th March 2013 - A new online course that aims to improve practical skills and raise awareness of key challenges in healthcare PR has been launched in Australia.
March 5th, 2013 - The Public Relations Institute of Australia (PRIA) is delighted to announce Kieran Moore, CEO of Ogilvy Public Relations, as Chair of the Golden Target Awards Committee. PRIA today confirmed that Kieran’s role will be to champion and reinvigorate the prestigious industry awards which have showcased campaign excellence since 1981.
19 February, 2013 - Horizon Communication Group today announced the appointment of PR industry leader Neil Travers to support the agency with its expansion plans, new business development and to assist with a number of recent business wins.
SYDNEY, Australia, 19 February, 2013 – Weber Shandwick today announced the appointment of Ava Lawler as Managing Director of the firm’s Australian operations, effective immediately. Lawler joins the firm from Text 100, where she served as Global Consultancy Director. She will report directly to Weber Shandwick Asia Pacific Chairman, Tim Sutton.
15 February, 2013 - Attic Group, Australia’s leading experts in roof space conversions, skylights and storage solutions, has appointed Write Away Communication + Events as its public relations representative.
14th Februrary, 2013 - ChapStick Australia is turning beaches into inflatable fun-grounds as part of its national Summer Lovin’ tour.
Designed to remind Australians that ChapStick is the ultimate summer beauty accessory, the events are being held to reengage consumers and showcase Australia’s favourite lip balm.
8th February, 2013 - Celebrate WA is set to significantly increase the profile of Western Australia Day (WA Day) and public engagement in a range of events following the appointment of 303LOWE and Clarity Communications to deliver a comprehensive communications program in 2013.
Wednesday January 23, 2013 - Boutique Sydney agency Starr Public Relations has restructured its team and appointed Jasmine Cook into the newly-created role of general manager.
Thursday 24 January - Sydney: The combination of spring cleaning and generating greater national participation has prompted organisers of the Garage Sale Trail to move the event to Saturday 26 October, 2013.
SYDNEY, New South Wales, 14 January, 2013 – Weber Shandwick has begun working alongside Lenovo Australia and New Zealand to develop and execute a social media strategy that will underpin the company’s marketing and communications efforts in 2013.
SYDNEY, 18 December, 2012 – Weber Shandwick today announced that Alistair Nicholas, executive vice president, Public Affairs, will be relocating from the firm’s Beijing office to Sydney, effective 21 January.
December 10, 2012 - Leading Adelaide marketing communications firm communikate et al has appointed Maria Moscaritolo, Adam Ross and Samara Jaeger, furthering the diversity of its growing team.
December 2012 - Thrive announce PR industry first + gain client powerhouse endorsements with the introduction of Thrive360
December 5 - A flaming crane atop a city building is the mechanical equivalent of a bloodbath, so it’s a no brainer that it will grab headlines. But what those headlines are, and how the story is reported, is really up to how well you communicate during your crisis.
December 3, 2012 - Public relations professionals need to think past their next tweet or media release and consider planning for the long-term benefit of their organisation, according to a new book by a University of Canberra communications academic.
Sydney, November 22, 2012 – Edelman, the world’s largest public relations firm, today announced the acquisition of one of Australia’s leading digital agencies, Design Royale. The two agencies will co-locate in Sydney.
November 20, 2012 - Sixty nine per cent of businesses are failing to grasp the importance of new media and blogging despite the fact that 95 per cent of bloggers want to work with brands, according to the results of IMPACT Communications Australia’s new research paper, The Truth about Brands and Blogging, that will be launched at the World PR Forum today.
November 15, 2012 - Universal Magazines is using Magazine Week to announce that it is giving away 1,000,000 digital magazine editions in a clever promotion designed to identify and attract new customers to its brands.
Sydney, NSW, November 15, 2012 - Corbis expands global media footprint and acquires breaking news photojournalism newswire, Demotix following successful investment and global distribution partnership.
November 13, 2012 - Dedicated health + wellness PR agency, VIVA! Communications have further cemented their relationship with Australian pharmaceutical company, CSL Biotherapies, successfully securing their third high profile account – Fluvax.
London, 6th November 2012 - AMEC, the International Association for Measurement and Evaluation of Communication, is looking to Asia Pacific to showcase outstanding examples of how companies prove their communications programmes are working. The AMEC Awards recognises and celebrates exceptional work and personal achievements in moving communications research and measurement forward.
A content marketing strategy should involve five types of content, including trust building, educational, community contributed, curated and conversion content, according to a marketing author. John Jantsch, author of The Commitment Engine – Making Work worth It, describes content marketing as a tool that moves prospects from awareness to conversion, in a blog post summarising his book.
I want to tear my hair out when I see people making social media faux pas that hurt their brands. They’re little things that you may not notice, but everyone else does.Believe it or not, the following mistakes can send prospects (and even current customers) out the door.
After using social media for a while, a lot of people and companies decide that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven Cs.
Social media is all about transparency. It's about sharing and being your authentic self. Uh-huh. Well, there are some things you should probably keep to yourself.
PR professionals have nightmares all year long that are much scarier than anything to do with ghosts and goblins. Ours actually pertain to real people—the clients we serve. Forget black cats, this Halloween season we’re highlighting the most terrifying clients to cross a PR pros path.
Last year, I wrote the “10 signs you work in PR—the London edition.” It came off the back of a number of similar posts, including this ripper on by Lauren Fernandez (“11 signs you work in PR”). Since writing the London edition, I've moved back to Australia, and as a result I feel compelled to do a “fair dinkum” localized version.
As a lifestyle blogger, I have seen huge traffic from Pinterest in the past six months. I have had multiple posts go “viral,” each receiving anywhere from 1,000 to 35,000-plus pins. These posts have translated to . . .
You can’t possibly do anything right now. Even getting up to use the bathroom seems like a chore. A coffee the size of a banned soda in New York might help, but even then, completing that writing assignment seems like a distant possibility.
Because nearly everyone nowadays seems to have at least one social media account, many businesses have embraced social media as a way to connect with more people—customers and prospects—and to drive promotions.
So if you're using social media for marketing, what can go wrong? How might you be hurting your business rather than helping it thrive? Here are six likely shortcomings you should look out for and nip in the bud.
There is a buzz in the air during the final quarter of the year. In the PR community, it’s the nagging reminder to sit down and think about new business, budgets, cuts, and strategies for 2013.
The team at Business Wire is no different. We looked at our best practices to help empower you with 13 tips to make you a better communicator in 2013.
What separates the great LinkedIn profiles from the average ones is how people use all of the various features on LinkedIn. Of course, it’s also important to have a fully optimized profile.
But it’s not good enough to just fill out your profile anymore. You must do that pesky act we all talk about so often—engage.
The LinkedIn blog recently published an article about four ways to stand out on LinkedIn. Here’s the distilled version.
PR pros are trained communicators, but I think we've all been in a situation in which an important call with a reporter has left us flustered. Needless to say, those in the news media do not follow our PR schedule.
Journalists can call or email when you're least expecting it and may need their information ASAP. It always seems like the most important calls come when you're already drowning in other work.
We've covered what PR pros should never say to a journalist. So here's what you should always remember to say.
Essentially, personal branding is how we market ourselves. It seems farfetched to consider marketing ourselves as if we were a product, but guess what—you are a product, and a very unique one at that.
Not every CEO should be online—and few of them are embracing social media, according to a report by CEO.com and Domo.
The report found that only 9 out of 19 Fortune 500 CEOs registered with Twitter were active (a tweet within 100 days of the survey), a mere two CEOs had more than 500 friends on Facebook, and zero Fortune 500 CEOs were on Pinterest.
It’s 3 p.m. You’re sitting through another meeting that’s so dreary and dull it’s got you doubting your chosen professional when suddenly—BING!—an alert sounds on your phone: Someone mentioned you in a tweet.
Quickly, you glance at your Twitter app. It’s a retweet. You click through to see who this mystery admirer is when—oh, yeah, there it is, the sweet rush of dopamine that floods your brain. Ahhhh. It’s better than a double dose of caffeine and nicotine.
The new nightmare for brand marketers is commonly referred to as #socialmediafail—putting out the wrong message, through inadvertence or ignorance, in social media channels.
It makes the blood of any marketer or PR professional run cold just thinking of the social media crises that can occur as a result of one errant tweet.
Each case is different, and the reactions and consequences have differed as well. Because I help brands manage their online social media presence, I have my own waking nightmares of seeing this happen. Thus, I have a few thoughts.
Our business is about relationships. In order to foster the strongest relationships possible, you want to be sure to always communicate with efficiency and strategy and never utter the following statements.
Young public relations executives frequently talk about their frustration with clients and colleagues who treat them as a kid sister or brother, son or daughter, or possible date, rather than as an associate with major responsibilities.
Here are 10 ways to gain the respect and attention of even the most challenging clients and colleagues.
Class is back in session, and you finally decided PR is your calling. Here are 10 tips for public relations majors that will get you the grades and the job.
The value of public relations for start-ups is a topic that is often debated. For instance, billionaire Mark Cuban famously said that PR firms don’t add enough value to a new business—a point that others have opposed. Here, one PR pro shares her take on the PR truths for start-ups.
Since my friend Diana Adams (a.k.a @adamsconsulting on Twitter) and I created a list of “badass women on Twitter,” I get this question often: “How do I become a Twitter badass?”
The things that make the community of women in this category so qualified are numerous. So here it goes.
Having a solid group of professional associates is a definite benefit. It lets us find a job faster, identify a fabulous recruit more easily, and stay current with industry trends and changes more smoothly.
But many of us would rather spend a sunny Saturday cleaning the attic than go to a professional event and network. A search on Google for the words “network” and “hate” pulls up more than 59 million hits in .31 seconds. Yikes!
Here’s how to make a networking event less stressful, more valuable, and more fun.
Does your Twitter bio say you love your spouse, your kids, your job, or maybe pie? There’s a good chance you’re loving something in your Twitter bio—wherever your affections lie—because “love” is the most frequently used word in Twitter bios
In honor of the 25th anniversary of "The Princess Bride," here’s a list of words commonly misused or overused in professional circles or in the office. Some are merely old, some are incorrect, and others should never have seen the light of day.
Twenty years ago, businesses shared their news or messages with the media through a press release or media kit that was faxed or mailed to reporters, and followed up with a phone call.
Managing online communities in two or more languages can be tricky at best, but engaging socially with multiple cultures in their own language can reap big rewards for a brand. This is a given for large firms with operations in many countries, but it can be true even for local businesses.
Running a marketing agency focused on small business means that each day brings a mix of excitement, fulfilment, and sometimes, head-slapping infuriation.
Lots of small businesses can’t or don’t have a dedicated marketing professional, and that’s totally understandable. However, doing things that actively destroy or deteriorate your brand is not. Here are 12 things you need to avoid.
We’re all inundated with social media, but do you know when to say “when”?
I asked several of the social media experts I’m lucky enough to call co-workers to help me identify social overload. So, if you’ve experienced any of these symptoms, it’s probably a sign you need a vacation from social media.
We’ve all seen and likely created a sepia-tinted, vintage-style digital photo on our smartphones using the photo sharing service Instagram.
It makes our images look much cooler than they are, which is probably why the number of Instagram users is exploding—from 15 million in early 2012 to 80 million users in July. That’s an increase of 400 percent in seven months.
It makes perfect sense for consumer brands to use Instagram. But what about business-to-business companies or smaller enterprises?
Regardless of age or coolness factor, the enjoyment of watching Disney movies is undeniable. I’m talking about the classics—the movies with the Disney princesses whose hair never seems to get tangled or messy. The movies from your childhood that still have you belting out every line of the songs, even if you’re way off pitch.
Turns out, Walt Disney and Disney Corporation have produced movies for decades to help educate children and adults on how to be effective public relations professionals.
Some of the most complicated and thoughtful decisions a PR agency head must make involve staffing a new or transitioning account.
There is truly an element of matchmaking involved to ensure the personalities mesh well and the relationship is productive. Sometimes, missteps occur and a strategic course correction is in order, but here are a few client/agency scenarios to ponder which may help mitigate mismatches.
We’ve seen tons of examples of people behaving badly on social media.
Maybe it’s because we spend so much time online, we forget that the people we’re sending messages to are human beings. They have a face, not some goofy avatar, and an actual name. They might own a puppy.
So, before the next time you send out a tweet, blog, or start a Hangout, ask yourself: Am I being a jerk?
At the start of his and astronaut Ron Garan's session at Ragan Communications' Social Media for Government Communicators conference at NASA headquarters, astronaut Michael Fossum observed that lots of people in the audience had their cell phones out.
"We don't want to be disconnected," Fossum said. "The lights are glowing in your laps. You want to know what's going on right now. You demand it."
That demand, plus a desire to share an experience only a handful of people get, is why Fossum and Garan have been tweeting about their journeys in space for about four years now.
I often hear people say their company is not ready to use social media. It doesn't have a large following, it's locally-based, or it's too small. My response: "That's why you need to start now." After all, social media can be a cost-effective way to increase your business's following, generate buzz about your products and services, and help your company grow.
Write Away Communication + Events has been appointed by Bush Australia to launch its new premium range of Blaupunkt home audio systems and televisions in Australia.
VIVA! Communications, together with CSL Biotherapies, clinched PR Campaign of the Year at the highly prestigious 2012 PRIME Awards held at The Westin, Sydney on Thursday, September 20.
How many of you love to receive spam email?
How do you like it when you meet someone and he automatically adds you to his newsletter list?
How many of you love to get information that talks all about the sender and tells you nothing valuable?
Anyone who works in social media will tell you that a robust brand presence is more important than ever. They have to—it’s their job. But independent studies are corroborating this notion. Take a look at this infographic from Lab 42 and these key findings:
You have a great résumé and have found a list of potential employers and contacts. Now what?
Here are 10 tips to make the most of the email, phone or in-person contact so you can get the job.
For today’s PR pro, the question is no longer whether to tweet, but what to tweet. This is, of course, a loaded question—akin to asking, what kind of pet should I buy?
Happily, the answer need not be prohibitively complex. Although the specifics will depend on your specialty—crisis, public affairs, business to business, etc.—a variety of best practices cover our profession as a whole.
Here are eight that every PR pro should follow.
If you’ve blogged long enough, you’ve probably been assaulted by a few readers who disagree with your conclusions. And that can lead to a few challenges for bloggers who want to allow a free exchange of ideas, but also insist upon a civil discourse.
For online marketers, success usually boils down to two simple things: traffic and conversions. But how does someone cut through all of the noise online to capture the prized attention and fans?
New design features for profile pages allow users to upload a header image that will be visible on Twitter and, for the first time, on iPad, iPhone and Android devices. Additionally, the new design gives users more control over their background images, which can now be visible on both the left and right side. This can give marketers even more real estate for branding on Twitter.
Public speaking is an essential skills, not just for CEOs, but for each and every one of us. Whether you are asked to give a toast at a wedding, say a few words at a birthday dinner, nail a sales presentation, or speak to the student body, might as well shoot for the stars.
Last week, PR Daily hosted its PR Best Practices Conference at the Newseum in Washington, D.C. One of the presenters, MWW Senior Vice President Joe Cohen, shared with us his list of the public relations industry’s seven deadly sins,
With more than 900 million active users, Facebook is the leading platform for brands to connect with consumers. To increase fan engagement, brands should post content that fans want to share.
Here are 10 tips for writing effective Facebook wall posts.
Whether or not your role is strictly in PR or it overlaps with marketing, when you communicate on behalf of a brand, you must think of yourself both as a publisher and as a media producer. It’s a war out there to gain the increasingly shrinking attention spans of existing and potential customers. In creating content, either for your organization's blog or your client’s main Web site, you can not only increase your search rankings, but you can also consistently feed your social media channels.
Australian Press Council (APC) Update, 23 August 2012: A recent newspaper article claimed that here has been a "surge" in complaints to the Council by "campaigning lobby groups". It relied on a category of Council data which for reasons explained in detail to the reporter is not a reliable indicator of the number of complaints by groups of that kind.
Could you use a nap right about now?
Chances are, your boss wouldn’t be wild about you pulling a George Costanza and cozying up beneath your desk to catch a few Zs.
If your social media strategy is to direct your fans and followers to places where they can buy your organization's products or sign up for its services, this might be a good time to rethink it.
According to a recent report from e-commerce software firm Monetate, a tiny sliver of people who come to sales sites via social media—0.59 percent, to be exact—actually buy anything.
Budding journalists across Victoria have the chance to be published in their local Leader newspaper, thanks to the “Report it Right” and WIN competition.
Last summer on a bike trip through Montreal, my Blackberry was accidentally drenched in sunscreen. The little keypad just oozed off and you could see oil inside the screen. It was messy and sad and caused me to sweat and hyperventilate at the thought of how long I might be without a phone.
Today, we are connected 24/7 through every platform, on demand, almost anywhere we go. We really can’t avoid the trap of using and consuming socially driven content. Social Media is everywhere; it’s integrated into every platform and, let’s face it, it’s here to stay.
Quotations can inspire and motivate when used at the right moments. For example, a framed quotation by your desk can be a good reminder of what truly matters during the toughest of days. Leaving a favorite truism for a co-worker can make that person’s day. Scrawling a famous insight on the whiteboard during a brainstorming session can inspire the team. You get the idea.
The Communications Council (TCC) has today launched its new social media code of conduct, designed to help brands navigate the increasingly important communication channel.
Professional Public Relations (PPR) Melbourne has further established its major events credentials having recently secured Melbourne Spring Fashion Week (MSFW), Gymnastics Australia, Emirates sponsorship of the Melbourne Cup Carnival and the Commonwealth Bank’s sponsorship of ‘Run Melbourne.’
A new survey has revealed a significant decline in online marketing activity among small businesses, despite an increasing number running their own website.
Four-fifths of marketers globally believe social media is the top change agent in the industry currently, according to a survey from the International Advertising Association (IAA).
One of the exhilarating things about working in PR, particularly on the agency side, is the variety of what we do. It’s ideal for those of us who are easily bored and don’t want to get into a rut. Yet, we, too, can fall into routine, and even the best-conceived plan can become outdated or stale over time. Here are seven signs that your PR plan might need a reboot:
When you’re young and inexperienced, being thrown into the PR world can be quite the adjustment. However, I’m a huge fan of channeling mistakes into a productive learning experience. I recently surveyed my coworkers and asked them about times when they experienced their worst “face palm” moments.
Remember those fun afternoons building marvellous creations with your Lego set? Maybe it was only yesterday. To celebrate its 80th birthday, the iconic toy brand has released an animated video detailing its history in true Lego fashion: storytelling.
Even in business, “sorry” really is the hardest word. Not least because executives fear the legal and commercial consequences of proffering an apology. The managing director of media training firm Clarity Solutions, Geoffrey Stackhouse, says a growing number of chief executives who want to say sorry for corporate wrongdoing are seeking advice on how best to deliver the message.
Charles Darwin famously believed that it is not the strongest of the species that survives, or the most intelligent – it is the species that are the most adaptable to change, and in business at no point since the industrial revolution has this been more true. By now everyone is aware of the power of digital media and platforms, and that companies must embrace them and have a large digital component – if not a lead digital component – in any marketing campaign.
Social media is becoming an increasingly important customer service channel for businesses. A number of studies have shown that more and more consumers are turning to social media when they are unhappy with a product, service or brand.
Melbourne, 2 August 2012 - Porter Novelli Melbourne has again been recognised among Australia’s most progressive organisations winning the 2012 Australian Business Award for Recommended Employer for its third consecutive year.
Sydney, 23 July 2012 – Fleishman Hillard Australia (FH) has been appointed PR agency of record by the largest Internet domain and hosting provider in Australia, Netregistry.
This reputation was recently cemented by the PR Report’s independent ranking of VIVA! as the 11th fastest growing PR agency nation-wide, and the country’s highest ranking PR agency specialising in health communication. To qualify, PR agencies in the ‘fastest growing’ category experienced year-on-year annual revenue growth rates of between 20 per cent and 335 per cent between 2010 and 2011.
ExactTarget examines digital communications data in Australia and finds social media accounts for one out of every five minutes spent online.
9 July 2012 - Social and online media is dramatically changing the way newsrooms operate, killing the traditional deadline and creating “rolling deadlines” catering to “need-it-now” audiences, new research has revealed.
Melbourne - Porter Novelli has strengthened its Melbourne leadership team with two new senior appointments. Rebecca (Beck) Brownhill and Brandon Phillips have joined Porter Novelli as Senior Brand Specialist and Corporate and Investor Relations Lead respectively.
Fourteen days ago Fairfax announced 1900 job cuts, seven days ago the editors resigned, on Friday we received a letter from Gina Rinehart. In that time, everyone has had their say. Management to media, union representatives to industry experts, even a few publicists who possibly regret their timing, if not their tone
Clients who call a creative pitch for promotional agencies should contribute $5000 to each participating agency, new guidelines from the Australasian Promotional Marketing Association suggest. According to the best practice guidelines, an agency should not expect any remuneration for presenting its credentials, while a strategy submission deserves a $2000 contribution.
TRC Group has been named one of the 50 best places to work in Australia by the Great Place to Work Institute’s 2012 survey, published in BRW magazine. The accolade has placed the Australian recruitment company amongst the exclusive ranks of the country’s largest and leading workplaces such as OBS (1st), NetApp Australia (2nd) and Google (3rd).
Results from The Creative Group Hiring Index for Marketing and Advertising Professionals reveals a mixed forecast for the third quarter job outlook. While 11 percent of executives plan to hire full-time staff in Q3 (up 1 percent from Q2), they seem to be having more difficulty finding skilled professionals.
SR7, Australia’s leading social media intelligence and research firm, has secured a major strategic alliance with accounting and professional services giant KPMG.
The PR Report announced the top 50 PR Agencies today. This report is the first time PR agencies in Australia have been ranked by revenue and growth and it is the only independent ranking in Australia.
Melbourne – Australia has two new Stay Smart Online Agents, winners of a national ambassador search for the Department of Broadband, Communications and the Digital Economy’s National Cyber Security Awareness Week initiative.
Journalists from Fairfax Media titles The Sydney Morning Herald, The Age, The Australian Financial Review, The Sun-Herald, The Newcastle Herald and the Illawarra Mercury have gone on strike in response to the relocation of regional newspaper production to New Zealand.
Sydney, 30 May 2012 - After an extensive screening process and a three-way competitive pitch, Edelman has been appointed as the public relations agency for KFC® Australia. KFC will partner with Edelman on a variety of corporate social responsibility and brand marketing campaigns.
ANZ has become the latest financial institution to take advantage of the publicity generated by the What is Can't campaign, which pundits are tipping is the work of Commonwealth Bank. ANZ started using the #CANT hashtag on Twitter yesterday.
Sydney, Australia - PR specialist Porter Novelli Sydney has boosted its senior ranks with Annalise Brown (left below) joining as Business Development Director and Clare Hammond (right below) promoted to the senior role of Health and Wellness Principal.
Sydney, 21 May 2012 - Traffik Marketing is building on their experiential offering to clients with the new hire of David Loughnan, Director of Digital Services.
Sydney, Monday 21 May 2012 – AMF Bowling, one of Australia’s leading entertainment, leisure and sporting venues has appointed Momentum Worldwide PR as its project agency of record.
DMG Radio Australia announced the launch of the marketing campaign for its new radio stations, smoothfm 95.3 in Sydney and smoothfm 91.5 in Melbourne, from Sunday 20 May.
Public Relations Global Network (PRGN), one of the world’s top four international networks of leading independent public relations agencies, announced the election of Mark Paterson of Currie Communications in Australia and a Fellow of the PRIA as president at its international, 20th anniversary meeting in Cape Town, South Africa. Paterson will lead the worldwide network of 45 independently-owned public relations agencies on six continents. He succeeds Francine Robbens of the Brussels based company PRP – Public Relations Partners.
The Holmes Report has named the winners of its annual Best Consultancy to Work For awards, which are based on a survey of more than 5,000 employees from PR agencies across the EMEA region. This year, a record 84 firms participated in the survey.
Maverick brings legendary New York street artist Craig Costello, aka 'KR' to Sydney to support Maybelline NY's sponsorship MBFWA.
Mark Paterson and other PRGN members mark 20th anniversary by building house in Cape Town township for impoverished family.
The number of public relations professionals in Australia is due to match the number of working journalists by the end of this year and might even outstrip them, according to employment data produced by Economic and Market Development Advisors.
A report by the Media Entertainment and Arts Alliance examines the factors limiting press freedom in Australia including spin, whistleblower laws, freedom of information, secrecy provisions, and detention centre access.
Sphere Public Relations, a boutique PR consultancy specialising in the technology, digital and marketing sectors is pleased to welcome Australia’s digital media network for Aussie guys, Urban Geek to its portfolio of clients.
Sydney, 30 April 2012 – Hill+Knowlton Strategies continues to grow its award-winning health practice with the appointment of Angela Read to account director in its Sydney office.
One of the myths in PR is that asking a journalist if they’re going to use a media release will improve coverage results.
Every year, journalists around the world write about how dumb and annoying this practice is. And it is. The fact they write about it every year (for the past 20 years at least) also says that many agencies and corporate PR teams still aren’t getting the message.
Coles is roadblocking its new advert featuring comedienne Dawn French at 6pm tonight across all free-to-air networks and pay TV. The retailer is pouring millions of dollars into the relaunch of its flybuys loyalty scheme, including the “unprecedented” move of sending two cards to eight million Aussie homes.
Sphere Public Relations - a boutique PR consultancy specialising in the technology, digital and marketing sectors - is pleased to welcome VOLT Media, one of the largest independent video advertising companies in Australia, to its portfolio of clients.
IMPACT Communications Australia has won Horticulture Australia’s Chestnuts Australia account to promote chestnuts and signed Custard Apples Australia for the fourth consecutive year, strengthening the company’s fresh produce portfolio.
Porter Novelli Melbourne has been awarded Australian Government funding to deliver FESTofALL, a series of free events for Australia’s young carers.
Leading independent PR agency Zing, has appointed Hannah Furness as Account Director, to work on key clients including Allen’s, Nikon and Paramount Home Media Distribution.
Maaii, a breakthrough new multi-platform mobile application for free calling and messaging, has appointed Bite Communications as its global agency of record. Bite will use insight-driven and integrated communications to help maaii build on its significant early momentum.
Online Aussies Content-Driven and Cut-Throat on Facebook: Companies risk death by ‘Unlike’ if they fail to find inventive ways to engage and excite their Facebook fans, and if they do not strike the optimum balance of communication that is relevant, interesting, and not too frequent a new survey has revealed.
The results of the 2012 Australasian Risk Survey produced by SR7's partners Aon are in. For the last decade Aon’s Australasian Risk Survey has provided a valuable annual snapshot of how Australasian organisations measure and manage risk.
Hill+Knowlton Strategies is delighted to announce that Kate Brown has joined its Passport Marketing team as Public Relations and Trade Manager representing Abu Dhabi Tourism & Culture Authority (ADTCA) and other clients within their portfolio.
Maverick Wins Maybelline NY Sponsorship Leverage of Australian Fashion Week - Independent engagement agency Maverick has been awarded the Maybelline NY brand experience and PR business for their sponsorship of Mercedes-Benz Fashion Week Australia (MBFWA).
Melbourne, 14th March 2012: BENCH PR has won its first new client for 2012, Check Point Software Technologies. Check Point is a multi-million dollar IT company that specialises in network-security software and services, including firewalls, virtual private networks (VPNs) and security management.
Sydney, March 12 2012
Hill+Knowlton Strategies is delighted to announce that it has chosen WIRES (the NSW Wildlife Information Rescue and Education Service Inc) as its charity partner for 2012.
Leading communication consultancy, Rowland, has announced the appointment of digital strategist Adam Nicholson to its Corporate Communication practice as part of its strategy to achieve a leadership position within the digital and social media space.
Hill+Knowlton Strategies announced today that Brian Shrowder has joined the firm in Australia as Director, Crisis + Issues Management, with responsibilities for crisis planning and training, media spokesperson coaching and crisis communications counsel.
Leading communication consultancy Rowland has announced the appointment of agribusiness specialist Brendan Egan to the role of Director.
Hill & Knowlton Australia today announced it has rebranded as Hill+Knowlton Strategies in line with its global company direction.
Marketing communications agency communikate et al has unveiled its new identity, which better reflects its core business of helping businesses to grow, nurture and protect their reputations.
The 8th of February 2012 marks the launch of Sentia Media, the new corporate parent for the group of companies previously operating as part of the Media Monitors Group, and owned by Quadrant Private Equity since July 2010.
Aiming to encourage PR professionals to place greater importance on formal evaluation of their work, AMEC (the International Association for Measurement and Evaluation of Communication) has partnered with seven professional PR associations across the region to complete a research study on the topic.
This major global survey conducted by Edelman, the world’s largest independent public relations firm, revealed that only one third (33 per cent) of the Australian general population —the first time the Trust Barometer looked at this broader group—trust the institution of government to do what is right.
Edelman Australia has announced the appointment of Will Collie as Director of its Healthcare practice based in Sydney.
SERMO, the first ever global lifestyle pr network founded in 2010 by Talk PR (UK), part of the M&C Saatchi group, has today signed leading Australian PR consultancy Saunders & Co.
Fleishman-Hillard International Communications today announced the appointment of corporate communications veteran Brian West to the newly created role of managing director and partner, reputation management, Asia Pacific.
Edelman Australia yesterday announced the appointment of Will Collie as Director of its Healthcare practice based in Sydney.
HTC have launched Australia's first 4G smartphone, the HTC Velocity 4G, available exclusively for the Telstra 4G Network.
Foraco International SA (TSX: FAR) (the “Company” or “Foraco”), a leading global provider of diversified drilling services, announced today it has engaged Fleishman-Hillard, one of the world’s leading strategic communications firms, to partner in the development of a communication strategy to communicate relevant company news to key stakeholders.
MAGNUS Investor Relations + Corporate Communication has strengthened its senior management team with the appointment of senior corporate communication professional, Ian Pope, as a Director.
Hill & Knowlton is delighted to announce that Stuart Kelly has joined its Corporate & Financial Services team as Associate Director.
Hill & Knowlton today announced its appointment by The Wrigley Company as its communications agency in the Pacific region, following a competitive pitch.
BENCH PR has appointed Lisa Banks, ex IDG journalist, to work on the agency’s growing list of IT clients. She has been appointed to the position of senior consultant.
Hill & Knowlton today announced its appointment by Bayer Australia as the communications agency for its Animal Health portfolio. The partnership follows a competitive pitch.
The road along the corporate ladder can be a difficult journey and to help female leaders of the future best prepare themselves behind closed doors is searching for the star candidate for its 2012 Luminaries Scholarship. “The scholarship takes the form of an annual membership in the behind closed doors Luminaries Program run in South Australia and is valued at more than $5000,” says Program Manager Debra Long.
Leading boutique investor and media relations, corporate and transaction communications firm, Unicus Group (“Unicus”), today announced it has launched a brand new corporate website.
The Federal Government has launched its first ever national ambassador search to encourage Australians to Stay Smart Online.
Fri, Dec 2 2011
Sphere Public Relations, a boutique PR consultancy specialising in the technology, digital and travel sectors is pleased to welcome independently owned digital agency, Reborn to its portfolio of clients.
Fri, Dec 2 2011
BENCH PR has extended its PR contract for Attachmate, Novell, NetIQ and SUSE, operating units of the Attachmate Group in Australia and New Zealand.
Thu, Dec 1 2011
Samsung Electronics Australia has confirmed that Mr Lambro Skropidis has resigned from the company. Mr Skropidis has held the role of Head of Marketing, Corporate Marketing Division, and had been with the company since May 2008.
Wed, Nov 30 2011
Hill & Knowlton (H&K) has strengthened its award-winning health practice with the appointment of Michelle McGrath to its Sydney office.
Tue, Nov 29 2011
Samsung Electronics Australia today announced the appointment of Richard Noble as PR Manager for the Australian business.
Fri, Nov 25 2011
In preparation for the Social Media & Communications Summit that took place in Sydney this month, SR7 and Thinque undertook a ground-breaking research project into the use of social media in corporate Australia.
Fri, Nov 25 2011
Mailman Group sees triple-fold increase in brands seeking to engage a Chinese audience.
Wed, Nov 23 2011
A newly launched research report has revealed ‘the social sofa’ has become the new norm for Reality Television viewers, with fans flocking online to communicate about reality shows and obtain information about them.
Wed, Nov 23 2011
Young entrepreneur, James Griffin, has been recognised with the Young Business Person of the Year Award at the NSW Business Chamber’s Annual Awards Dinner at the Sydney Town Hall on Friday night.
Thu, Nov 3 2011
Res Publica has strengthened its senior team, hiring new Account Director, Sarah Kittel, to join its consumer and lifestyle division.
Wed, Nov 2 2011
In preparation for the Social Media & Communications Summit, SR7 and Thinque are undertaking a ground-breaking research project into the use of social media in corporate Australia.
Thu, Oct 27 2011
According to a new global survey, social media has become the most influential channel for business purchases, overtaking face-to-face meetings, conferences, client entertaining and traditional trade advertising.
Thu, Oct 27 2011
Public City helps King Gee revitalise their brand in the minds of 17-27 year old tradesmen by using 'newsworthy' media content to launch the new Workboardie.
Wed, Oct 26 2011
New study finds most are still focused on pushing information rather than engaging in dialogue
Wed, Oct 26 2011
A new force in the Australian event production and creation sector has been unveiled this week with the launch of Newlight event creation. Having acquired the business interests of industry stalwarts, Videoplus & Showcorp, the Newlight team is able to draw on the combined experience of over 100 years, delivering a unique ‘one-stop’ event capability for its clients.