Tue, Sep 27 2011
CP Communications will be responsible for driving strategic public relations for Hilton Worldwide across Australia, New Zealand and The Pacific, as well as implementing the hotel group’s first social media strategy for the region.
Senior Manager of Corporate Communications for Hilton Worldwide, Asia Pacific, Charlotte Seymour said, “We approached CP Communications to assist us in delivering a unified social media PR strategy for the Australasian region. We are looking forward to working with CP Communications, integrating everything from corporate communication and new hotel developments to targeting the leisure and tourism markets.”
While individual hotels will still be responsible for local media coverage and marketing, CP Communications will work closely with the corporate team to drive PR and social media opportunities from a regional level.
Director of CP Communications, Catriona Pollard said, “It’s a fantastic account for us to win as a growing agency, we are thrilled to be able to partner with such a reputable brand and are looking forward to achieving outstanding results across PR and social media channels.”
CP Communications has won a number of accounts recently including the Institute of Executive Coaching and Zintel.