Fleishman-Hillard International Communications today announced the appointment of corporate communications veteran Brian West to the newly created role of managing director and partner, reputation management, Asia Pacific.
Based in Singapore, West will also co-lead the global crisis communications practice and response team for Fleishman-Hillard. With more than 30 years experience in consultancy, corporate and government roles, his appointment is the latest in a series of strategic regional appointments by the firm.
“As one of the world’s top crisis management firms, on any given day our crisis experts are managing dozens of major issues across our global network,” said Fleishman-Hillard President and Chief Executive Officer Dave Senay. “We are becoming the first stop for clients seeking around-the-clock, around-the- world support that’s instantly switched on when they need us. Brian will strengthen our cutting-edge, systematic approach in response to rapidly expanding client needs.”
“Brian brings not only an illustrious record of success for clients everywhere he has worked, but also an astonishingly long list of crises managed, in Australia and across Asia Pacific,” said Fleishman-Hillard Asia Pacific President Lynne Anne Davis. “Brian’s return to on-the-ground consulting in Asia will enhance our firm’s already strong offering in reputation management, thought leadership, corporate citizenship and strategic long-term engagement of key stakeholders. We are thrilled to welcome him to our leadership team.”
West has advised global and regional corporations spanning many industries, as well as a number of governments, and his expertise includes managing one of the largest corporate mergers in the history of the region. He ran Hill and Knowlton’s Asia Pacific business from 1991 to mid-2005 and sat on the agency’s global board. Brian also managed a number of regional clients and drove many thought leadership initiatives. Returning to Australia for family reasons, he consulted to a number of large financial institutions and then joined Australian Rugby Union as general manager, government and media.
Most recently West ran Burson-Marsteller Australia for more than four years. He resigned from this position November 1, 2011 and commences his new role at Fleishman-Hillard today, reporting to Davis.
Over the years, West has worked with large financial corporations and high-profile government infrastructure departments to establish in-house communication functions or re-orient existing teams, as well as to spearhead major strategic initiatives. He has served as internal public affairs counsel to many clients and as a company spokesperson for companies facing litigation and other issues.