News Articles en-us /industrynews Copyright 2014 Public Relations Institute of Australia SB4: 60 Fri, Nov 01 2013 2013 SA Public Relations Award Winners Announced <p><span style="font-size: 1.1em; line-height: 1.5em;"><img alt="" src="/sb_cache/industrynews/id/743/f/00060.JPG" style="width: 250px; height: 167px; margin: 9px; float: right;" />South Australia&rsquo;s best public relations campaigns were recognised on Wednesday night with the announcement of the State winners of the Public Relations Institute of Australia&rsquo;s &ldquo;Golden Target&rdquo; Awards.</span></p> <p>The annual Golden Target Awards recognise the finest work by PR practitioners and organisations around the country and are peer reviewed by PRIA members.</p> <p>A revamp of the awards for 2013 saw a healthy increase in the number of entries right across the country, including South Australia.</p> <p>PRIA State President, Leigh McClusky said she was delighted with both the number and the quality of the entries.</p> <p>&ldquo;It&rsquo;s fantastic to see the response to the reinvigorated awards this year,&rdquo; she said.</p> <p><img alt="" src="/sb_cache/industrynews/id/745/f/00012.JPG" style="width: 250px; height: 167px; margin: 9px; float: left;" />&ldquo;The revamp has taken place in consultation with a number of the industries finest, led by Kieran Moore, the Chief Executive Officer of Ogilvy Public Relations as the Chairperson of this year&rsquo;s GTAs.</p> <p>&ldquo;It&rsquo;s terrific to see so many South Australian practitioners taking the time to enter their work, showcasing the pride they take in their achievements and more importantly the value they add to their companies and clients.&rdquo;</p> <p>The South Australian category winners will go on to be judged against other category winners from around the nation with Australia&rsquo;s finest being announced at the PRIA National Conference being held in Adelaide on November 17 to 19 at the Adelaide Convention Centre.</p> <p>Full list of 2013 PRIA South Australian winners by category:</p> <p><u>Community Relations</u></p> <p>WINNIER: Steve Dangerfield for the &lsquo;North South Interconnection System Project&rsquo; by SA Water</p> <p>HIGHLY COMMENDED: Craig Clarke for the &lsquo;Making Marion&rsquo; by City of Marion</p> <p><u>Consumer Marketing</u></p> <p>HIGHLY COMMENDED: Tim Hughes for the &lsquo;The Watson&rsquo; by Hughes PR</p> <p>COMMENDED: Michelle Prak for the &lsquo;Striking a chord: Adelaide Strikers social media program&rsquo; by Prakky</p> <p><u>Public Affairs</u></p> <p>HIGHLY COMMENDED: Leigh McClusky for the &lsquo;St John Ambulance SA Funding Cut&rsquo; by McClusky &amp; Co Public Relations and Communications</p> <p><u>Emerging PR Practitioner of the Year</u></p> <p>WINNER: Luciana Capobianco from McClusky &amp; Co Public Relations and Communications</p> <p><u>Low Cost/ Pro Bono</u></p> <p>WINNER: Jodie van Deventer for &lsquo;Love Your Sister&rsquo; by Deventer Public Relations and Communications</p> <p>For photos from the night, click <a href=";type=3">here</a>.</p> <table border="1" cellpadding="1" cellspacing="1" class="contentTable" style="width: 500px;"> <tbody> <tr> <td><img alt="" src="/sb_cache/industrynews/id/747/f/00076.JPG" style="width: 225px; height: 150px;" /></td> <td><img alt="" src="/sb_cache/industrynews/id/749/f/00008.JPG" style="width: 225px; height: 150px;" /></td> </tr> <tr> <td><img alt="" src="/sb_cache/industrynews/id/751/f/00050.JPG" style="width: 225px; height: 150px;" /></td> <td><img alt="" src="/sb_cache/industrynews/id/753/f/00041.JPG" style="width: 225px; height: 150px;" /></td> </tr> </tbody> </table> <p>&nbsp;</p> <p>&mdash;ENDS&mdash;</p> <p>Neil O&rsquo;Sullivan MPRIA&nbsp;| Events &amp; Operations Executive &ndash; Victoria, South Australia &amp; Tasmania</p> <p>The Public Relations Institute of Australia</p> <p>d: 039 635 5704 m: 0452 460 933|&nbsp; twitter: @neilosul &nbsp;| linkedIn</p> <p>p: Milton House, Level 1, 25 Flinders Lane, Melbourne, 3000, Victoria.</p> Wed, Oct 30 2013 Annual industry benchmark shows Australian PR sector on growth track <p>Annual industry benchmark shows Australian PR sector on growth track</p> <p>&bull; 85 per cent of PR businesses forecast growth in 2014<br /> &bull; Average monthly client retainers now exceed $10,000<br /> &bull; 72 per cent of businesses are increasing fees, at least by CPI or more<br /> &bull; Staffing strategies strong but still trumped when travel beckons</p> <p><strong>Sydney, October 23, 2013</strong> &ndash; The annual Public Relations Institute of Australia&rsquo;s (PRIA) consulting sector benchmark has revealed that most firms predict strong growth in 2014.</p> <p><span style="font-size: 1.1em; line-height: 1.5em;">According to the survey, which included 54 </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> nationally, and represents close to 30 per cent of the sector in billings and employment, PR </span>consultancy<span style="font-size: 1.1em; line-height: 1.5em;"> grew close to three per cent in 2013, with some </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> experiencing higher than 18 per cent revenue growth.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">The study, which has run for 13 consecutive years, is based on submissions of detailed financial and business operations information from </span>PRIA<span style="font-size: 1.1em; line-height: 1.5em;"> Registered </span>Consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> across all size categories, with data also captured from most States and Territories. The survey is a paid member program and is delivered by Galaxy Research.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">48 per cent of </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> which submitted data this year also participated in the last two years.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">&ldquo;On the whole, PR </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> are in build mode,&rdquo; according to </span>Annabelle<span style="font-size: 1.1em; line-height: 1.5em;"> Warren, National Chairman of the </span>PRIA<span style="font-size: 1.1em; line-height: 1.5em;"> Registered </span>Consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> Group. &ldquo;There is continued change in the sector, and while around 60 per cent are growing at an average of 18 per cent, another 30 per cent appear to be adjusting revenue streams and models.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">&ldquo;Average monthly client retainers now sit just above $10,000.00, the first time the study has shown an increase since 2008. However it also highlights an increasing dependency on larger clients in many </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;">, which also brings with it some risk of exposure to concentrated revenue sources.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">&ldquo;Publicity and media relations are losing their dominance as a service line, especially among larger </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;">. Broader community engagement services are being offered, which would include the full range of traditional, social and personal communication strategies.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">&ldquo;Most business owners and operators are bullish about 2014 with 85 per cent predicting growth in revenue of around 17 per cent, nearly double the 9 per cent growth rate forecast by the same people last year. </span>Consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> have survived the </span>GFC<span style="font-size: 1.1em; line-height: 1.5em;"> and largely assimilated the introduction of social media. Many </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> intend to hire in the coming year and they are looking for staff to help build broader communication services offerings beyond media relations,&rdquo; Ms Warren explained.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">The report also shows staff churn is around 20 per cent across </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> of all size, and that less staff are leaving the industry, except to travel overseas.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">While Australian staff costs are on par with Asia and Europe, operational overheads in Australia run at nearly 24 per cent on average, almost 10 per cent more than US counterparts.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">At the sell-out </span>PRIA<span style="font-size: 1.1em; line-height: 1.5em;"> </span>RCG<span style="font-size: 1.1em; line-height: 1.5em;"> conference held last Friday in Sydney, PR </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> were advised to tighten up on expenses such as rent and administration costs to improve their business results.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">Nearly 80 per cent of all owners with more than 25 per cent equity reported that they are focusing on organic growth or do not wish to change their business structure. The exception was </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> with revenue between one and two million. Owners of 50 per cent of these </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> are looking to buy, sell or merge.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">The largest client sectors continue to be IT&amp;</span>T<span style="font-size: 1.1em; line-height: 1.5em;"> followed by health/community, professional services and financial services.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">The most growth year on year was in the real estate sector, which grew PR spend by 20 per cent, followed by manufacturing which grew spend by 14 per cent.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">&ldquo;The findings this year really bring to light some key strategic issues for our industry. Chief among these is the need to take advantage of available revenues and control all elements of our business when they are in growth mode.</span></p> <p><span style="font-size: 1.1em; line-height: 1.5em;">&ldquo;PR </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> are in good shape to innovate. There are many exciting new opportunities which are keeping our sector vibrant and fascinating,&rdquo; Ms Warren said.</span></p> <p><strong style="font-size: 1.1em; line-height: 1.5em;">About the survey</strong><br /> The survey is conducted by Galaxy Research and uses financial and operations data submitted by consultancy owners and chief executives.</p> <p>Highlights of the study were launched at the National PRIA RCG conference last Friday.</p> <p><span style="font-size: 1.1em; line-height: 1.5em;">-ends-</span></p> <p><strong style="font-size: 1.1em; line-height: 1.5em;">For more information contact:</strong><br /> Annabelle Warren, National RCG Chair, 0414 32 1230 or<br /> The PRIA Registered Consultancies Group</p> <p><span style="font-size: 1.1em; line-height: 1.5em;">The </span>PRIA<span style="font-size: 1.1em; line-height: 1.5em;"> Registered </span>Consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> Group (</span>RCG<span style="font-size: 1.1em; line-height: 1.5em;">) is the peak body representing chief executives and owners of communication </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;">. </span>RCG<span style="font-size: 1.1em; line-height: 1.5em;"> provides the authoritative voice on issues relevant to </span>consultancy<span style="font-size: 1.1em; line-height: 1.5em;"> operations and is the only national organisation that represents the vast range of communication businesses &ndash; from sole practitioners to multi-nationals, from publicists to social media strategists, from government relations to crisis managers, from employee communicators to consumer campaigners and also reaching across the spectrum from stakeholder relations to community engagement advisors.</span></p> <p><strong style="font-size: 1.1em; line-height: 1.5em;">About the PRIA</strong><br /> The Public Relations Institute of Australia represents and provides professional support to over 2,500 public relations and communication practitioners, across in-house and consultancy practice, in all sectors from corporate to government to community.</p> Thu, Oct 03 2013 Buchan Consulting Expands and Unveils New Website <p>Buchan Consulting has hired two new senior resources due to its substantial organic business growth and new client wins. The hires coincide with the launch of a new website and brand refresh.</p> <p>Emma Kirkaldy joins as Account Director of the Corporate Practice and Lara Sutherland joins as Senior Account Manager for Health.</p> <p><strong>Emma Kirkaldy</strong> has over 20 years&rsquo; experience working in PR agencies and client-side in Australia and the UK, she joins Buchan from ClickView, a consumer-tech company working in the digital video space, where she was Head of Marketing. Previous experience includes running her own UK PR and marketing agency for over 10 years and Burson-Marsteller Sydney, where she was a Manager for the Brands Division.</p> <p><strong>Lara Sutherland</strong> is a strategic and creative communications professional with experience across both consumer health products and prescription medicines, including integrated communication planning, HCP and KOL engagement as well as media relations, SEO and digital strategy. She joins from Pegasus, a specialist UK health and wellness agency which last year won PR Week&rsquo;s Specialist Consultancy of the Year.</p> <p>Rebecca Wilson, Principal of Buchan Consulting, says the additions will continue to support growth for the agency.</p> <p>&ldquo;We are focused on bringing in the right talent and skills to deliver for our clients - both Emma and Lara have unique and specialist experience meaning we can continue to provide our clients with access to the brightest and most strategic minds.&rdquo;</p> <p>Among others, new client wins include Novo Nordisk and Australian Psychological Society for health and Simavita, Benitec, Innate Immunotherapeutics, Hatchtech in the Investor Communication team. Buchan was also appointed to work with the Victorian Comprehensive Cancer Centres, one of the largest infrastructure projects in Victoria.&nbsp;</p> <p>Buchan Consulting has also unveiled its new website <a href=""></a> to coincide with a brand refresh and the expansion of its team. &nbsp;</p> <p><u>About Buchan</u></p> <p>Buchan works with clients across corporate &amp; public affairs, health, consumer, technology, investor relations, energy and resources sectors. Buchan is a business partner of Waggener Edstrom, representing this international communications group in Australia and extending representation for clients through Asia-Pacific, North America and Europe. Visit <a href=""></a> for more information.</p> <p>&nbsp;</p> <p>For media information contact: Kate Armor on 02 9237 2800 / <a href=" ?subject=Buchan%20New%20Appointments"></a></p> Wed, Oct 02 2013 And the NSW winners are... <p><img alt="" height="372" src="/sb_cache/industrynews/id/737/f/PRIA Trophy.jpg" width="485" /></p> <p>A great night was had by all at the 2013 PRIA NSW Gala State Awards! Thank you all for attending and participating in this&nbsp;event.&nbsp;If you would like to check out the photos, head over to the <a href="">PRIA Facebook page!</a></p> <p>Congratulations to all NSW&nbsp;award winners -&nbsp; you may be in the running at the National Golden Target&nbsp;Awards.</p> <p>You need to be there to find out, so don&#39;t forget to register for your tickets now!&nbsp; <a href="">Click here&nbsp;to register.</a></p> <p>Winners of the 2013 PRIA NSW Gala State Awards for Excellence:</p> <p><strong>Government Sponsored Campaigns</strong></p> <p>Winner:&nbsp;Title:&nbsp;<a href="/documents/item/6281">Don&#39;t Play Renovation Roulette</a>, Company: Insight Communications,&nbsp;PRIA Member: Clare Collins<br /> Highly Commended: Title:&nbsp;<a href="/documents/item/6282">Digital Switchover Taskforce</a>, Company: n2n&nbsp;Communications, PRIA Member: Vanessa Liell<br /> ​Commended:&nbsp;Title: <a href="/documents/item/6283">Good Will Week 2012</a>, Company: The D&#39;Arcy Partnership,&nbsp;PRIA&nbsp;Member: Georgina Policarpou</p> <p><strong>Public Affairs</strong></p> <p>Winner: Title:&nbsp;<a href="/documents/item/6284">Paying the Price for Eating Disorders</a>, Company: Primary Communication, PRIA&nbsp;Member: Jenifer Muir<br /> Winner: Title:<a href="/documents/item/6285">&nbsp;Every Australian Counts Campaign for NDIS - Make it Real</a>, Company:&nbsp;Essential Media Communications, PRIA Member: Claire O&#39;Rourke<br /> ​Highly Commended:&nbsp;Title:&nbsp;<a href="/documents/item/6286">Our Tarkine, Our Future</a>, Company: Australian Workers Union PRIA Member Stewart Prins</p> <p><strong>Community Relations</strong></p> <p>Winner:&nbsp;Title: <a href="/documents/item/6287">Medicines Milestones/Facing the Health of Australians</a>, Company: Senate SHJ, PRIA Member: Nerida Thorburn<br /> Highly Commended: Title:&nbsp;<a href="/documents/item/6288">Connecting With Digital Parents: RAMS Invests in the Parenting Blogger Community</a>, Company: Impact Communications, PRIA&nbsp;Member: Allison Lee<br /> Commended: Title: <a href="/documents/item/6289">Pacific Link Housing</a>, Company: PPR, PRIA&nbsp;Member: Michael Pooley</p> <p><strong>Internal / Change Management Communications</strong></p> <p>Winner: Title: <a href="/documents/item/6290">Meme Employee Engagement</a>, Company:&nbsp;AMP Capital Shopping Centres, PRIA Member: Kate Messenger<br /> Commended:&nbsp;Title: <a href="/documents/item/6291">Technology Solutions Division acquisition staff engagement</a>, Company: NEC, PRIA Member: Lynette Elliott</p> <p><strong>Investor Relations</strong></p> <p>Commended: Title: <a href="/documents/item/6292">Building Investor Support for Vita Group</a>,&nbsp;Company:&nbsp;Sefiani Communications, PRIA Member: Robyn Sefiani</p> <p><strong>Consumer Marketing</strong></p> <p>Winner: Title:&nbsp;<a href="/documents/item/6293">Pantene Beautiful Lengths Program</a>, Company: Saunders &amp; Co PR, PRIA&nbsp;Member: Raffaele D&#39;Alisa<br /> Highly Commended: Title:&nbsp;<a href="/documents/item/6294">Mozzie Index Powered by Aerogard</a>, Company: Red Agency, PRIA&nbsp;Member: Rachel White<br /> Commended: Title:&nbsp;<a href="/documents/item/6295">Nespresso The Great Flavour Debate</a>, Company: Weber Shandwick, PRIA&nbsp;Member: Ava Lawler<br /> Commended: Title:&nbsp;<a href="/documents/item/6296">Being Silly for a Serious Cause &ndash; Carnival Cruise Lines</a>, Company: Ogilvy, PRIA Member: Kieran Moore</p> <p><strong>Business to Business</strong></p> <p>Winner: Title:&nbsp;<a href="/documents/item/6297">Raising the advocacy profile of The Tax Institute in Australia</a>, Company: Sefiani Communications, PRIA Member: Robyn Sefiani<br /> Highly Commended: Title:&nbsp;<a href="/documents/item/6298">Unilever Food Solutions - Good Fork Week</a>, Company: PPR, PRIA Member: Michael Pooley<br /> Highly Commended: Title:&nbsp;<a href="/documents/item/6299">MYOB Account Right Live Launch</a>, Company:&nbsp;Haystac, PRIA Member: Tabitha Fairairn</p> <p><strong>Sustainability &amp; Corporate Social Responsibility</strong></p> <p>Highly Commended:&nbsp;Title: <a href="/documents/item/6300">EFTPOS Giveback Campaign</a>, Company: PPR, PRIA Member: Michael Pooley<br /> Commended: Title: <a href="/documents/item/6301">Facebook be Bold Stop Bullying</a>, Company:&nbsp;n2n&nbsp;Communications, PRIA Member: Nicola Dowling</p> <p><strong>Health Organisation</strong></p> <p>Winner: Title:&nbsp;<a href="/documents/item/6302">Shaping the Future of Diabetes Management in Australia</a>, Company: Edelman, PRIA&nbsp;Member: Michelle Hutton<br /> Highly Commended: Title:&nbsp;<a href="/documents/item/6303">Keeping complex Parkinson&#39;s top-of-mind</a>, Company: VIVA! Communications, PRIA Member: Kirsten Bruce<br /> Highly Commended: Title:&nbsp;<a href="/documents/item/6304">Prioritise Travel Health</a>, Company: VIVA! Communications, PRIA Member: Paul Jans<br /> Highly Commended: Title:&nbsp;<a href="/documents/item/6305">Meningococcal awareness campaign</a>, Company: Senate SHJ, PRIA&nbsp;Member: Nerida Thorburn<br /> Highly Commended: Title:&nbsp;<a href="/documents/item/6306">Harnessing support for the Hendra Virus Vaccine</a>, Company: Weber Shandwick, PRIA&nbsp;Member: Beth Scott<br /> Commended: Title:&nbsp;<a href="/documents/item/6307">Urging health professionals &amp; at-risk Australians to vaccinate against pneumococcal pneumonia</a>, Company: VIVA! Communications, PRIA Member: Danielle Cresta<br /> Commended:&nbsp;Title:&nbsp;<a href="/documents/item/6308">Cochlear implant awareness campaigns</a>, Company:&nbsp;Llewellyn Communications, PRIA Member: Lisa&nbsp;Llewellyn</p> <p><strong>Low-Cost / Pro&nbsp;Bono&nbsp;</strong></p> <p>Winner:&nbsp;Title: <a href="/documents/item/6309">Most Powerful Arm Ever Invented</a>, Company:&nbsp;Red Agency, PRIA Member:&nbsp;Rachel White<br /> Highly Commended: Title: <a href="/documents/item/6310">Talk Into Action</a>, Company:&nbsp;Senate SHJ, PRIA Member: Susan Redden&nbsp;Makatoa<br /> ​Commended: Title:&nbsp;<a href="/documents/item/6311">Addressing Gender Balance in the Australian Workforce</a>, Company: CallidusPR, PRIA Member: Viv Hardy<br /> Commended: Title: <a href="/documents/item/6312">A Cautionary Tail</a>, Company: Tsuki, PRIA Member: Edweana Wenkart</p> <p><strong>Best Use of Analytics</strong></p> <p>Highly Commended: Title: <a href="/documents/item/6313">Foodbank End Hunger in Australia</a>, Company: Red Agency, PRIA Member:&nbsp;Natasha Carroll</p> <p><strong>PR Consultancy of the Year</strong></p> <p>Winner: n2n Communications, Company: n2n Communications, PRIA Member: Vanessa Liell<br /> Highly Commended:&nbsp;Title: Red Agency, Company:&nbsp;Red Agency, PRIA Member: James Wright<br /> Commended: Fuel Communications, Company: Fuel Communications, PRIA&nbsp;Member: Amanda Galmes</p> <p><strong>In-house PR Team</strong></p> <p>Commended: Title: Cisco National Teleworking Campaign, Company:&nbsp;Cisco, PRIA Member:&nbsp;Linda Horiuchi</p> <p>&nbsp;</p> <p><strong>Thanks to our Sponsor:</strong></p> <p><img alt="" height="58" src="/sb_cache/industrynews/id/741/f/logo.jpg" style="float: left;" width="168" />APM&nbsp;College of Business and Communication&nbsp;is an ongoing sponsor of this event, and as an education provider we are proud to be part of a night that rewards the best and brightest in the&nbsp;NSW&nbsp;PR industry.&nbsp;APM&nbsp;continues to reinforce our links with, and are avid supporters of, the Public Relations industry.&nbsp; The college provides a bachelor level business qualification in Public Relations, as well as qualifications in Marketing, Management and Event Management. Our strong links to industry and our industry placement program set us apart from other educational institutions, and we offer flexible learning options and a personal approach to learning to bring the best out of our students. To find out more about&nbsp;APM&nbsp;College of Business and Communication visit</p> <p>&nbsp;</p> Mon, Sep 30 2013 PRIA praises outstanding public relations in QLD <p>On Friday 13th September, Queensland&rsquo;s best in public relations and communications gathered at the Gambora function center to celebrate the PRIA&rsquo;s 37th Annual Golden Target Awards. The PRIA praised the individuals and groups who were responsible for creating and implementing this year&rsquo;s outstanding public relations and communications campaigns. With a revamped program and some of Australia&rsquo;s best practitioners, the night was surely one to remember for Queensland professionals.</p> <p>Master of ceremony Emily-Jade O&rsquo;Keefe kept attendees entertained, while PPR&rsquo;s Lee Mclean gave an insightful look into the awards and judging process. Queensland PRIA members took the opportunity to thank outgoing PRIA president Yasmine Gray, and welcomed new president Kristin Devitt.&nbsp;</p> <p>Queensland celebrated 19 campaigns with 8 winners in total, demonstrating a strong commitment to practising at the highest standards. Entries were judged by a panel of professional leaders and industry sector representatives. Campaigns were judged against set criteria, including strategic approach and execution, innovation, and results and evaluation. These criteria work to promote excellence and the highest calibre of work within the industry.</p> <p>State winners will go on to the National Golden Target Awards night in Adelaide on 18 November 2013, where our industry&rsquo;s best will be recognised and celebrated.</p> <p>The PRIA would like to congratulate all winners and awardees. A Golden Target Award is one of the most prestigious accomplishments in public relations and communications, allowing its winners to showcase their talents and celebrate amongst their peers. Participation in the awards is a PRIA member benefit.</p> <p>Winners of the 2013 PRIA QLD Gala State Awards for Excellence:</p> <p><strong>Government Sponsored Campaigns</strong></p> <p>Winner:&nbsp;Title:&nbsp;Digital Switchover, Company:&nbsp;Winangali,&nbsp;PRIA Member: Noel Niddrie<br /> Commended: Title:&nbsp;Anti-Illegal Firearms Campaign, Company: PPR, PRIA Member: Lee McLean</p> <p><strong>Community Relations</strong></p> <p>Winner:&nbsp;Title: Listening to the Community Projects: Queensland Resources Council, Company: Phillips Group, PRIA Member:&nbsp;Helen Hutchings</p> <p><strong>Internal / Change Management Communications</strong></p> <p>Winner: Title:&nbsp;Celebrating NAIDOC Week 1-8 July 2012, Company:&nbsp;Leighton Contractors, PRIA Member: Sharon Heaps<br /> Highly Commended:&nbsp;Title: Building employee engagement at Queensland Motorways, Company: Queensland Motorways, PRIA Member: Susan Alvarez&nbsp;<br /> Commended:&nbsp;Title: Internal Communications in a Time of Change, Company:&nbsp;Q-Comp, PRIA Member:&nbsp;Hani Bruce</p> <p><strong>Investor Relations</strong></p> <p>Commended: Title:&nbsp;Namoi Cotton sews up deal with global commodities giant, Company:&nbsp;Rowland, PRIA Member: Kelly Robinson</p> <p><strong>Consumer Marketing</strong></p> <p>Commended:&nbsp;Title: Smuggling Budgies for Charity, Company:&nbsp;Youngcare Budgie Bolt, PRIA Member:&nbsp;Kathy Packenas</p> <p><strong>Business to Business</strong></p> <p>Commended: Title:&nbsp;Success on a Shoestring, Company:&nbsp;Q-Comp, PRIA Member:&nbsp;Hani Bruce</p> <p><strong>Sustainability &amp; Corporate Social Responsibility</strong></p> <p>Winner:&nbsp;Title:&nbsp;QGC Road Aware, Company:&nbsp;Phillips Group, PRIA Member: Douglas Pye<br /> Highly Commended:&nbsp;Title: Sustainability at Mater, Company: Mater Health Services, PRIA Member: Jacqueline Hayes<br /> Commended: Title: Sagittarius Mines Inc, Company:&nbsp;Rowland, PRIA Member: Kelly Robinson &nbsp; &nbsp;</p> <p><strong>Health Organisation</strong></p> <p>Commended:&nbsp;Title:&nbsp;BoysTown, Company:&nbsp;KDPR, PRIA Member: Kristin Devitt</p> <p><strong>Low-Cost / Pro&nbsp;Bono&nbsp;</strong></p> <p>Winner:&nbsp;Title: International Geological Congress, Company:&nbsp;Rowland, PRIA Member:&nbsp;Kelly Robinson<br /> Commended:&nbsp;Title: Help Add Magic to the Lives of Children with Cancer, Company:&nbsp;Big Splash&nbsp;Communications, PRIA Member: Kathryn Adams</p> <p><strong>Emerging PR Practitioner of the Year</strong></p> <p>Winner:&nbsp;Company:&nbsp;Harshmellow Media + Design, PRIA Member: Sarah&nbsp;Mathiesen</p> <p><strong>PR Consultancy of the Year</strong></p> <p>Winner:&nbsp;Title: Cole Lawson Communications, Company:&nbsp;Cole Lawson Communications, PRIA Member:&nbsp;Margaret Lawson</p> <p><strong>In-house PR Team</strong></p> <p>Winner:&nbsp;Title: Leighton Contractors Corporate Affairs &amp; Communication, Company:&nbsp;Leighton Contractors, PRIA Member:&nbsp;Eva Ford-Murphy<br 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font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US; mso-fareast-language:EN-US;}</style><![endif]--></p> Wed, Sep 25 2013 SenateSHJ scoops two high profile awards <p>MEDIA RELEASE</p> <p><span style="font-size: 1.1em; line-height: 1.5em;">25th September 2013</span></p> <p>SenateSHJ scoops two high profile awards<br /> Independent public relations agency SenateSHJ has won two high-profile awards including a PRIME<br /> award for its campaign showcasing the importance of The Australian Medicines Industry and an Asia<br /> Pacific Gold SABRE award for its work with Executive Women Australia (EWA).</p> <p>The healthcare team won the Corporate Social Responsibility category at last week&rsquo;s PRIME Awards<br /> which recognise and reward excellence within the Australian pharmaceutical and life sciences<br /> industry. The campaign, titled &lsquo;Facing the Health of Australians&rsquo; demonstrated industry value and<br /> provided examples of what is being done by the industry to better understand, treat and ultimately<br /> beat the key public health issues of our time. SenateSHJ developed the campaign in collaboration<br /> with The Australian Medicines Industry Association (MA) member companies and influential third<br /> party stakeholders.</p> <p>The corporate team won an Asia Pacific Gold SABRE for its advocacy campaign around gender<br /> inequality in the &lsquo;Associations&rsquo; category of the industry awards, which recognise campaigns that<br /> demonstrate the highest levels of strategic planning, creativity and business results.<br /> The campaign was developed on behalf of EWA, a member-based organisation that offers a<br /> professional introduction and profile-building service to both employers and executive women. It aims<br /> to overcome the major barriers to workplace equality, and better C-level representation and decisionmaker<br /> connections.</p> <p>The team devised a strategy that attracted strong media attention despite a very tight budget with its<br /> innovative use of EWA&rsquo;s membership in an informative survey and an event featuring Australia&rsquo;s<br /> Treasurer Joe Hockey (who was shadow treasurer at the time).</p> <p>Sydney Partner and General Manager Nerida Thorburn commented: &ldquo;We are extremely proud of<br /> these campaigns and are honoured that they have been recognised in this way.&rdquo;</p> <p>ENDS</p> <p>For more information please contact: Nerida Thorburn, Partner and General Manager, SenateSHJ<br /> Sydney +61 2 9256 9700</p> Wed, Sep 25 2013 SenateSHJ appoints Andrew McGregor <p><span style="font-size:12px;">MEDIA RELEASE<br /> 25th September 2013<br /> SenateSHJ appoints Andrew McGregor as Managing Partner in Australia</span></p> <ul><li><p><span style="font-size:12px;">Andrew McGregor (ex COO of Text 100 International) joins SenateSHJ&nbsp;</span></p> </li> <li><p><span style="font-size:12px;"><span style="line-height: 1.5em;">Signals continued growth and expansion of award-winning team</span></span></p> </li> <li><p><span style="font-size:12px;"><span style="line-height: 1.5em;">Follows recent establishment of </span>Kamber<span style="line-height: 1.5em;">, </span>SenateSHJ&rsquo;s<span style="line-height: 1.5em;"> new content marketing and social&nbsp;media consultancy</span></span></p> </li> </ul> <p><span style="font-size:12px;">SenateSHJ today confirmed the appointment of Andrew McGregor as its new Australian&nbsp;managing partner.&nbsp;Neil Green, SenateSHJ Chief Executive said Andrew&rsquo;s appointment is an important evolution of&nbsp;the SenateSHJ business which has gone from strength to strength since launching in 2002.</span></p> <p><span style="font-size:12px;">&ldquo;In recent years our Melbourne and Sydney offices have developed a strong suite of services,&nbsp;delivered solid growth and built a network of top tier loyal clients. We are known for our smart&nbsp;work and exceptional client service and have produced many award winning corporate affairs,&nbsp;change, healthcare and advocacy campaigns. We have also recently launched our new content&nbsp;marketing and social media consultancy, Kamber.</span></p> <p><span style="font-size:12px;">&ldquo;This week we are also named Australia&rsquo;s ninth largest consultancy in the 2013 PR Report&nbsp;annual ranking survey. The ranking reflects the success of our business strategy over the past&nbsp;few years. We have invested in strengthening our core areas of expertise through recruitment,&nbsp;through an intensive focus on professional development, and continued development of&nbsp;intellectual property and new products.</span></p> <p><span style="font-size:12px;">&ldquo;As we move into our next phase of growth, we are delighted to welcome Andrew to our team.&nbsp;Andrew has held Asia-Pacific and European regional business roles previously. More recently&nbsp;he was the global COO for Text 100, based in London.&nbsp;&ldquo;Smart, down to earth thinking is at the core of what we offer clients, and Andrew shares this&nbsp;ethos. As we continue to expand our team and our offer, Andrew will provide operational&nbsp;support to the Australian leadership team and help manage the ongoing growth and expansion of&nbsp;our business.&rdquo;</span></p> <p><span style="font-size:12px;">- ENDS &ndash;</span></p> <p><span style="font-size:12px;">For more information contact:<br /> Andrew McGregor Neil Green<br /> Managing Partner, Australia Group CEO<br /><br /> +61 406 384 494 +64 4 471 53742</span><br /> &nbsp;</p> <p><span style="font-size:12px;">SenateSHJ<br /> SenateSHJ is an independent communications consultancy with offices in Australia and New Zealand. It specialises in social marketing, change, capability building, crisis, corporate, government, healthcare, financial, regional and rural communications.<br /> Find out more at</span><br /> &nbsp;</p> <p><span style="font-size:12px;">Kamber<br /> Kamber is a specialist content marketing and social media consultancy, based in Melbourne, Australia. It offers clients a range of products and services including social media and content audits, social media and content strategy, content production, social media management and social media monitoring.<br /> Find out more at</span></p> Tue, Sep 24 2013 VIVA! Communications clinches best PR Campaign <p><span style="line-height: 1.5em;"><img alt="" src="/sb_cache/industrynews/id/722/f/Viva.jpg" style="width: 300px; height: 262px; float: left;" />Health + wellness communications agency,&nbsp;VIVA! Communications was honoured at the peak pharmaceutical industry &lsquo;PRIME Awards&rsquo; last week with a highly-coveted Public Relations accolade.</span></p> <p>Together with their client, bioCSL, the agency won the best &lsquo;PR Campaign&rsquo; award for their highly innovative and integrated travel vaccines communications campaign entitled &lsquo;Urging globetrotters, health professionals and travel consultants to prioritise travel health.&rsquo;</p> <p>The agency also featured as a finalist with bioCSL in the &lsquo;Best Public Health Initiative&rsquo; category for their `Love Your Lungs &ndash; helping to protect against pneumonia&rsquo; campaign.</p> <p>VIVA! Communications&rsquo; Principal, Kirsten Bruce, was delighted to receive the award in concert with bioCSL.</p> <p>&ldquo;It is such an honour to win this prestigious industry award.</p> <p>&ldquo;This is the second year running that we&rsquo;ve had the good fortune to receive the &lsquo;PR Campaign&rsquo; award in partnership with bioCSL,&rdquo; Kirsten said.</p> <p>&ldquo;This award is recognition of the unswerving vision, creativity and tenacity that we share with all of our clients in meeting and implementing agreed communication campaign goals.</p> <p>&ldquo;We look forward to partnering with bioCSL on many future strategic integrated PR campaigns,&rdquo; said Kirsten.</p> <p>The travel health campaign was designed to deliver travel smart messages to three distinct yet interconnected audiences &ndash; healthcare professionals, travel professionals and travellers &ndash; reinforcing the importance of prioritising travel health by providing or seeking (depending on audience) professional travel health advice before travelling overseas, particularly to high-risk destinations.</p> <p>The campaign generated more than 35 million potential audience impressions (Australian and international) across mainstream health professional, travel trade and consumer media outlets. Importantly, the campaign delivered 100 per cent key message accuracy, resulting in tangible action and measurable outcomes in terms of impacting sales. Markedly, increases in sales were reported across bioCSL&rsquo;s travel health portfolio, ranging from between 38 per cent to 93 per cent increases on original forecasts. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</p> <p>ABOUT THE PRIME AWARDS</p> <p>The 2013 PRIME Awards Ceremony, which recognises excellence in the Australian pharmaceutical and life sciences industry for human health, was attended by almost 1,000 guests at the Hilton Hotel, Sydney, where guests were entertained by comedian and TV host, Peter Berner.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>ABOUT VIVA! COMMUNICATIONS</p> <p>VIVA! Communications is a dynamic, strategic and independent health + wellness PR agency with proven results in the medical, pharmaceutical (medicines and devices), biotech and community health sectors.</p> <p>VIVA! is the exclusive Australian partner of GLOBALHealthPR &ndash; the world&rsquo;s largest independent PR group dedicated to health and medical communication.</p> <p>Established in 2001, VIVA! has earned an enviable reputation among the professional health + wellness community for delivering proactive, innovative, versatile and outcomes-driven work of the highest quality.</p> <p>Our communication strategists combine extensive PR, journalism, health and medical science expertise across traditional, digital and social media platforms to influence, persuade and stand out from the crowd &ndash; to be seen and heard.</p> <p>If you share our passion for health + wellness communication, require advice on a project, or would like some fresh ideas for your product, clinical trial or organisation, please contact us to learn more.</p> <p>ends#</p> <p>For more information, contact Kirsten Bruce or Josephine Schwarzer @ VIVA! Communications Pty Ltd</p> <p>T&nbsp;&nbsp; &nbsp;02 9968 1604 / 02 9968 3741</p> <p>M &nbsp;0401 717 566 / 0424 910 623</p> <p>W&nbsp;</p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p> <p>&nbsp;</p> Tue, Sep 24 2013 Pasifika Database brings in West Coast Tribes <p>PASIFIKA DATABASE BRINGS IN WEST COAST TRIBES FROM ALASKA TO TIERRA DEL FUEGO</p> <p>Indigenous media from the west coast of North, Central and South America are being added to MediaPasifika, a Pacific Rim interactive database developed by a New Zealand company moving towards complete Pacific Rim indigenous coverage.</p> <p>Wellington-based Netmedia runs a suite of interactive media databases which it markets globally. But it first developed MediaNZonline (now owned by iSentia) and has been able to use this successful platform to create MediaPasifika, which contains all the print, radio, television and internet media&nbsp; from Guam to the Cook Islands, as well as Maori and Samoan media in New Zealand and Australia, where Native Australian newspapers, radio stations, television links, and internet media are also in place.&nbsp;</p> <p>Subsequently media databases were researched for Russia and East Europe, the English language media in Asia, and Brazil &mdash; a first step to expand in Latin America.</p> <p>&#39;MediaPasifika brings together indigenous communities over this huge area&#39; says publisher David Reade. It encourages them to get their voices heard.&nbsp; And it&#39;s just as important in reverse: a message can go out to all Polynesians &mdash; Maori, Samoans, Tongans &mdash; wherever there is a community with a publication, a radio or television station, bloggers or users of other social media. You could use it to talk to all the Native Australians, or the Melanesians in Fiji and New Caledonia.</p> <p>Now by spreading the net wider we can&nbsp; include the Mapuche in Chile and Argentina, for example, the Kogi in Columbia and Inuit in Alaska &mdash; working towards including all the indigenous and ethnic voices from Alaska to Tierra del Fuego.&nbsp;</p> <p>&#39;Indigenous people throughout the area have more in common with each other than with their colonial era immigrant populations&#39; he says. &#39;But we&#39;ve also included media of the two major ethnic groups throughout &mdash; Chinese and Indian&#39;.</p> <p>For more information:</p> <p> which links to;</p> Mon, Sep 16 2013 Edelman Australia Appoints Matthew Gain <p>Edelman<span style="font-size: 1.1em; line-height: 1.5em;"> Australia Appoints Matthew Gain as General Manager of its Sydney Office</span></p> <p>September 16, 2013, SYDNEY &ndash; Edelman Australia today announced the promotion of Matthew Gain as general manager of its Sydney office. Gain re-joined Edelman in 2010 as director of brand and digital in Australia, and helped lead the successful rebuilding of the Edelman Australia business into an integrated consumer and brand offer following the acquisition of digital agency Design Royale in 2012. He will continue to report to Michelle Hutton, Edelman Australia CEO, in his new role effective immediately.</p> <p>For nearly a decade, Gain has led consumer and digital campaigns in Australia and internationally for leading consumer brands such as Microsoft, P&amp;G, Samsung, KFC, eBay, CBA, MasterCard, Xbox and Vodafone.</p> <p>Before joining Edelman, Gain was head of Digital at Weber Shandwick where he led its Digital practice across Asia Pacific. Prior to Weber Shandwick, Gain worked in-house as PR manager at Microsoft where he was responsible for consumer PR and digital engagement. He has previously held roles with Edelman UK and Ogilvy PR Australia.</p> <p>&ldquo;I am delighted to announce Matthew&rsquo;s well deserved promotion to the Sydney GM position,&rdquo; said Hutton. &ldquo;Matthew has been instrumental in the growth of our business in Sydney and he now leads a team of more than 70 delivering outstanding creative work for our clients. Along with our team of 20 in Melbourne, we are now well positioned to take to market the new offer we have been building.&rdquo;</p> <p>&ldquo;This appointment is one of a series of new senior appointments and offers we will be announcing in the coming weeks,&rdquo; Hutton added.</p> <p>About Edelman</p> <p>Edelman is the world&rsquo;s largest public relations firm, with 67 offices and more than 4,800 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age&rsquo;s top-ranked PR firm of the decade in 2009 and one of its &ldquo;A-List Agencies&rdquo; in both 2010 and 2011; Adweek&rsquo;s &ldquo;2011 PR Agency of the Year;&rdquo; PRWeek&rsquo;s &ldquo;2011 Large PR Agency of the Year;&rdquo; and The Holmes Report&rsquo;s &ldquo;2011 Global Agency of the Year&rdquo; and its 2012 &ldquo;Digital Agency of the Year.&rdquo; Edelman was named one of the &ldquo;Best Places to Work&rdquo; by Advertising Age in 2010 and 2012 and among Glassdoor&rsquo;s top ten &ldquo;Best Places to Work&rdquo; in 2011 and 2012. Edelman owns specialty firms Edelman Berland (research), Blue (advertising), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit for more information.</p> <p>&nbsp;</p> <p>-###-</p> <p>&nbsp;</p> <p>For further information please contact:</p> <p>Australia:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br /> Michelle Hutton, Edelman&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br /> T: +61 (0)2 9241 3131&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br /> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;</p> <p>Matthew Gain, Edelman</p> <p>T: +61 (0)434 481 133</p> <p></p> Wed, Sep 11 2013 PRIA celebrates in style outstanding WA PR campaigns <p><em>6th September 2013</em><br /> <br /> <strong>PRIA celebrates in style outstanding WA PR </strong><strong>campaigns</strong><br /> <br /> <span style="font-size: 1.1em; line-height: 1.5em;">This</span><span style="font-size: 1.1em; line-height: 1.5em;"> year&rsquo;s outstanding public relations and communication campaigns, </span>consultancies<span style="font-size: 1.1em; line-height: 1.5em;"> and practitioners were revealed at the Public Relations Institute of Australia&rsquo;s (</span>PRIA<span style="font-size: 1.1em; line-height: 1.5em;">) WA State Awards for Excellence ceremony. The event took place at the iconic&nbsp;Perth Arena, in the </span>Reveley<span style="font-size: 1.1em; line-height: 1.5em;"> room a space of breathtaking architectural design featuring a stunning eleven metre bar and was hosted by Carmen </span>Braidwood<span style="font-size: 1.1em; line-height: 1.5em;">, host on </span>96fm&#39;s<span style="font-size: 1.1em; line-height: 1.5em;"> Breakfast Show.</span></p> <p>Submissions from all over Australia, across several categories, kept the judges busy until end of August. Last night (5th September 2013) we celebrated a total of 12 WA based campaigns and teams. Over 100 PR professionals gathered to celebrate this year&rsquo;s winners and to enjoy a special night in a unique venue.</p> <p>Renae Desai, the WA State President said: &ldquo;We are proud to celebrate the diverse projects that our state members have produced and implemented over the past year. The high calibre of work represented across myriad categories, demonstrates the continuing strength of the WA public relations industry&rdquo;.</p> <p>Finalists represented the work undertaken by consultancies, private businesses, government and community organisations and were judged on community practice, creativity and the successful adoption of emerging trends across sixteen categories.</p> <p>Last night&rsquo;s awards also included a category unique to Western Australia: the WW Mitchell Student of the Year Award. This year&rsquo;s winner was Ashley Wright from Murdoch University with a Highly Commended awarded to Caitlyn Tolj from Curtin University.</p> <p>The state winners will proceed on to the National Golden Target Awards which will be announced at a National Gala Dinner in Adelaide on 18 November 2013.</p> <p>The PRIA congratulates all the award recipients on achieving one of the most prestigious public relations and communication industry accolades. Participation in the awards is restricted to PRIA members who created or led public relations campaigns that were concluded and evaluated by 30 April 2013.</p> <p>&nbsp;</p> <table border="1" cellpadding="1" cellspacing="1" style="width: 450px;"> <tbody> <tr> <td><strong>Category</strong></td> <td><strong>Entry Title</strong></td> <td><strong>First Name</strong></td> <td><strong>Surname</strong></td> <td><strong>Organisation</strong></td> <td><strong>Award</strong></td> </tr> <tr> <td>Community Relations</td> <td><a href="" target="_blank">Kicking Goals</a></td> <td>Richard</td> <td>O&#39;Connell</td> <td>BHP Billiton</td> <td>Winner</td> </tr> <tr> <td>Consumer Marketing</td> <td><a href="" target="_blank">Kleenheat&nbsp;- Turn It On</a></td> <td>Marie</td> <td>Mills</td> <td>Mills Wilson</td> <td>Commended</td> </tr> <tr> <td>Consumer Marketing</td> <td><a href="" target="_blank">WA Day for Celebrate WA</a></td> <td>Anthony&nbsp;</td> <td>Hasluck</td> <td>Clarity Communications</td> <td>Commended</td> </tr> <tr> <td>Emerging PR Practitioner of the Year</td> <td>Belinda Newman</td> <td>Belinda</td> <td>Newman</td> <td>PPR Perth</td> <td>Winner</td> </tr> <tr> <td>Government Sponsored Campaigns</td> <td><a href="" target="_blank">Groundwater Replenishment Trial</a></td> <td>Angela</td> <td>Hugo</td> <td>Water Corporation WA</td> <td>Highly Commended</td> </tr> <tr> <td>Health Organisations</td> <td><a href="" target="_blank">The Great Bike Hike</a></td> <td>Louise&nbsp;</td> <td>Richardson</td> <td>Soapbox PR&nbsp;</td> <td>Winner</td> </tr> <tr> <td>In-house PR Team of the Year</td> <td>RAC WA</td> <td>Rosalind</td> <td>Nelli</td> <td>RAC WA</td> <td>Winner</td> </tr> <tr> <td>Investor Relations</td> <td><a href="" target="_blank">Albidon Limited: Successful Acquisition&nbsp;</a></td> <td>Peter&nbsp;</td> <td>Harris</td> <td>PPR WA</td> <td>Commended</td> </tr> <tr> <td>Low Cost/Pro Bono</td> <td><a href="" target="_blank">Purple Bra Day 2013</a></td> <td>Peter&nbsp;</td> <td>Harris</td> <td>PPR WA</td> <td>Highly Commended</td> </tr> <tr> <td>PR Consultancy of the year</td> <td>PPR WA</td> <td>Peter&nbsp;</td> <td>Harris</td> <td>PPR WA</td> <td>Winner</td> </tr> <tr> <td>Public Affairs</td> <td><a href="" target="_blank">Red Spots WA</a></td> <td>Rosalind&nbsp;</td> <td>Nelli</td> <td>RAC WA</td> <td>Winner</td> </tr> <tr> <td>Public Affairs</td> <td><a href="" target="_blank">Give: Me: Time</a></td> <td>Elizabeth&nbsp;</td> <td>Carey</td> <td>RAC WA</td> <td>Winner</td> </tr> </tbody> </table> <p>&nbsp;</p> <p>&nbsp;</p> Thu, Sep 05 2013 F4 Consulting secures two new major clients <p>F4 Consulting secures two new major clients and expands team&nbsp;</p> <p>Dare Iced Coffee, Initial Hygiene and Abbey Sands join F4</p> <p>&nbsp;<br /> Sydney: 5 September 2013<br /> <br /> Continuing its growth trajectory in the first half of 2013, F4 Consulting today announced two new major client brand appointments, Dare Iced Coffee and Initial Hygiene.<br /> <br /> Lion has appointed F4 to work on Dare Iced Coffee. F4 will work collaboratively with Lion&rsquo;s other agency partners to plan and implement earned media programs to support the core brand as well as innovation over the next twelve months. F4 also works with Lion on a number of other brands including Dairy Farmers, PURA, and King Island Dairy.<br /> <br /> Initial Hygiene has enlisted F4 to manage its consumer, trade and business media to support the transition of the well-known Pink Hygiene brand as it becomes Initial Hygiene in Australia. A major media relations program is planned including an expos&eacute; on some of Australia&rsquo;s worst hygiene habits. F4 will also develop a new company wide internal communications program for the Rentokil Initial Group.<br /> <br /> &nbsp;&ldquo;We are excited to be working with both of these major brands on these challenging projects and we welcome them to F4,&rdquo; said Fergus Kibble, Managing Director and Founder of F4 Consulting.<br /> <br /> &ldquo;As we continue to win new business we also continue to expand our team, and are looking for high calibre people to join us. We recently welcomed Account Assistant Abbey Sands and this week we have commenced looking for an experienced Senior Account Manager to join the team.&rdquo;<br /> &nbsp;<br /> About F4 Consulting<br /> <br /> F4 Consulting was founded by Fergus Kibble in March 2012 as a specialist full service consumer content and communication consultancy, providing services including brand and communication planning, media and influencer relations, social media consultancy, and experiential/event management. F4 has a joint venture with BlueChip Communication, Australia&rsquo;s largest independent financial services communications specialist.<br /> <br /> <br /> Sydney: 5 September 2013<br /> <br /> Continuing its growth trajectory in the first half of 2013, F4 Consulting today announced two new major client brand appointments, Dare Iced Coffee and Initial Hygiene.<br /> <br /> Lion has appointed F4 to work on Dare Iced Coffee. F4 will work collaboratively with Lion&rsquo;s other agency partners to plan and implement earned media programs to support the core brand as well as innovation over the next twelve months. F4 also works with Lion on a number of other brands including Dairy Farmers, PURA, and King Island Dairy.<br /> <br /> Initial Hygiene has enlisted F4 to manage its consumer, trade and business media to support the transition of the well-known Pink Hygiene brand as it becomes Initial Hygiene in Australia. A major media relations program is planned including an expos&eacute; on some of Australia&rsquo;s worst hygiene habits. F4 will also develop a new company wide internal communications program for the Rentokil Initial Group.<br /> <br /> &nbsp;&ldquo;We are excited to be working with both of these major brands on these challenging projects and we welcome them to F4,&rdquo; said Fergus Kibble, Managing Director and Founder of F4 Consulting.<br /> <br /> &ldquo;As we continue to win new business we also continue to expand our team, and are looking for high calibre people to join us. We recently welcomed Account Assistant Abbey Sands and this week we have commenced looking for an experienced Senior Account Manager to join the team.&rdquo;<br /> &nbsp;<br /> About F4 Consulting<br /> <br /> F4 Consulting was founded by Fergus Kibble in March 2012 as a specialist full service consumer content and communication consultancy, providing services including brand and communication planning, media and influencer relations, social media consultancy, and experiential/event management. F4 has a joint venture with BlueChip Communication, Australia&rsquo;s largest independent financial services communications specialist.</p> Thu, Sep 05 2013 PRIA announces an impressive line-up for National Conference <p>The Public Relations Institute of Australia (PRIA) has announced an impressive line-up of speakers for its annual conference in Adelaide from 17-19 November.</p> <p>PRIA President Terri-Helen Gaynor said the approach was simple:</p> <p>&ldquo;We&rsquo;re giving people what they asked for &ndash; great ideas, seasoned speakers, creative content and stories from the frontline. Members told us they wanted to walk away with new insights and approaches, and that&rsquo;s what they&rsquo;ll get.&nbsp; There&rsquo;ll be content suitable for those working in the public, private, and not-for profit sectors, in-house and agency.</p> <p>Feedback from members helped form the content themes for the conference. A sample of the line-up includes:</p> <p><strong>Inside a crisis:</strong></p> <p>Cheryl Fiandaca, Boston PD</p> <p>Steve Brazier, NZ Department of Prime Minister and Cabinet</p> <p>&nbsp;</p> <p><strong>Driving behavourial change</strong></p> <p>Prof Catharine Lumby, advisor to NRL</p> <p>Lt Cate McGregor, Speechwriter to Chief of Army</p> <p>&nbsp;</p> <p><strong>Inside marquee brands:</strong></p> <p>Johnny Luu, Google</p> <p>Jay Walsh, Wikipedia</p> <p>Other speakers include PayPal&rsquo;s Adrian Christie on the future of retail, Qantas&rsquo; Andrew Parker on working with government, and Movember&rsquo;s Jason Hincks on great ideas in the not-for-profit sector.</p> <p>The conference will also feature a once-in-a-lifetime master class on Sunday 17 November. Thanks to the South Australian Tourism Commission, renowned international content experts Steve and Cindy Crescenzo will share inspiring approaches to content development on site at two Barossa wineries, with lunch and wine tasting thrown in.</p> <p>&ldquo;If you&rsquo;re after big ideas, great problem solving techniques, and compelling content ideas, then the Annual Conference in Adelaide is a must. We&rsquo;re also in the process of securing more amazing speakers, so watch this space,&rdquo; said Ms Gaynor.</p> <p>&mdash;ENDS&mdash;</p> <p>More information about the conference can be found at or on Twitter (@PRIANational #PRIA13) and Facebook.</p> <p>Contact:</p> <p>Courtney Grigor<br /> Marketing and Communications Manager</p> <p>The Public Relations Institute of Australia</p> <p>02 9331 3346&nbsp;&nbsp;|</p> <p>About the Public Relations Institute of Australia</p> <p>The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to over 2,000 individual practitioners and more than 175 consultancies nationwide.&nbsp;</p> Thu, Aug 22 2013 SenateSHJ launches content marketing and social media venture: Kamber <p>PRESS RELEASE<br /> 22 August 2013</p> <p>SenateSHJ launches content marketing and social media venture: Kamber</p> <p>Kamber to provide clients with specialist strategy, production and visibility services<br /> Led by former DDB strategist Adam Vincenzini</p> <p>Communications consultancy SenateSHJ and digital strategist Adam Vincenzini today announced the launch of Kamber, a new content marketing and social media consultancy.</p> <p>Kamber will provide unique advice and expertise to clients to help businesses behave in ways that make them valued online participants.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>It will offer a range of services including social media and content strategy, social media and content audits, content production (in all formats with a big focus on video), content visibility (including search engine optimization and video seeding), social media channel management and monitoring and moderation solutions.</p> <p>Neil Green, SenateSHJ Chief Executive said Adam&rsquo;s appointment as the managing partner of Kamber and as the head of SenateSHJ&rsquo;s social media and content strategy, extends the comprehensive communications advice Senate SHJ already offers to its clients.&nbsp; The launch of Kamber also allows us to explore new business opportunities outside the Group which has offices in Australia and New Zealand.&nbsp;</p> <p>&ldquo;Adam shares the SenateSHJ ethos of providing smart thinking and strategic and creative solutions for clients.&nbsp; He is passionate about ensuring that any online communication must be relevant and helping clients understand the opportunities and implications of online investment.</p> <p>&ldquo;Adam is a highly regarded social media and content marketing consultant who has held senior agency roles in Australia and the UK. He has worked for clients including IKEA, Westpac, Coca-Cola, Suncorp, Treasury Wines Estates, Costa Coffee and AXA. Most recently he was the head of social media at DDB Worldwide&rsquo;s Mango.</p> <p>&ldquo;He is also a social media trainer and speaker and is the founder of &ndash; one of the world&rsquo;s top 150 marketing blogs according to the AdAge Power 150.</p> <p>&ldquo;We are excited to welcome Adam to the team and look forward to expanding the services we already offer to clients in this ever evolving space,&rdquo; he said.</p> <p>Adam Vincenzini said the new agency would help companies shape their online behavior by defining the needs of the end-user, not the other way around.</p> <p>&ldquo;Our focus will be on helping clients create sustainable strategies and programmes that add genuine value to the communities they operate in.</p> <p>&ldquo;The name Kamber is derived from &lsquo;Camber&rsquo; which has several meanings but is predominantly associated with motor vehicles.&nbsp; We liken content marketing and social media to Formula One racing &ndash; it moves incredibly fast, changes constantly, and requires continual innovation and adjustments to keep ahead of the pack.</p> <p>- ENDS -</p> <p>For more information contact:</p> <p>Adam Vincenzini</p> <p></p> <p>+61 428 342 323</p> <p>Neil Green</p> <p></p> <p>+64 4 471 5374</p> <p>&nbsp;</p> <p>Kamber</p> <p>Kamber is a specialist content marketing and social media consultancy, based in Melbourne, Australia.</p> <p>It offers clients a range of products and services including social media and content audits, social media and content strategy, content production, social media management and social media monitoring.</p> <p>Find out more at</p> <p>SenateSHJ</p> <p>SenateSHJ is an independent communications consultancy with offices in Australia and New Zealand. It specialises in social marketing, change, capability building, crisis, corporate, government, healthcare, financial, regional and rural communications.</p> <p>Find out more at</p> <p>&nbsp;</p> Fri, Aug 09 2013 Weber Shandwick Joins Up With Australian Consumer Shop, Public City <p>Weber Shandwick Joins Forces With Australian Consumer Shop, Public City</p> <p>- Marie Najjar Named Director, Consumer Practice -</p> <p>SYDNEY, 9 August, 2013 -&nbsp;Weber Shandwick Australia today announced it has joined forces with consumer public relations boutique agency, Public City, owned and led by one of the country&rsquo;s most dynamic consumer consultants, Marie Najjar.</p> <p>Public City was founded in 2007 as a full-service boutique public relations agency. Over the years, its clients have spanned leading brands in consumer electronics, media, government, hardware, retail, fashion and textiles, and sport.&nbsp;</p> <p>Based in Sydney, Najjar will assume the position of director, Consumer practice, and will report to Ava Lawler, managing director, Weber Shandwick Australia. Najjar and her staff will continue to provide services directly to all of Public City&rsquo;s existing clients. Najjar is no stranger to Weber Shandwick, having been an integral part of the Consumer team in 2004. Najjar has worked on high-profile campaigns ranging from destination marketing to corporate communications, for clients spanning business and consumer technologies, fast moving consumer goods and white goods sectors. She and Lawler have also previously worked together at other agencies.</p> <p><span style="font-size: 1.1em; line-height: 1.5em;">&quot;Our Australian business has been growing at a tremendous pace, and bringing Marie and her Public City team on board will be a significant boost to our Consumer </span>practice<span style="font-size: 1.1em; line-height: 1.5em;">, and to our overall business in Australia,&rdquo; said </span>Lawler<span style="font-size: 1.1em; line-height: 1.5em;">. &ldquo;Having worked with Marie in the past, I am confident that her unique talent, expertise and enthusiasm will be highly valued by our existing staff and clients.&rdquo; &nbsp;</span></p> <p>Najjar stated: &quot;With over six years running a boutique agency, the allure of Weber Shandwick&rsquo;s award-winning creative environment and global reach, while being run locally by someone I respect and trust proved too strong. The decision to move my business into Weber Shandwick was not an easy one, but it is a tremendous opportunity for our Public City staff to be part of such a talented team, and for our clients to enjoy the advantages of a leading global, creative network. I&#39;m thrilled to be a part of the Weber Shandwick family. Again!&quot;</p> <p>About Weber Shandwick</p> <p>Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns including being named&nbsp;The Holmes Report&rsquo;s&nbsp;2012 Global Agency of the Year and the &ldquo;Most Creative PR Firm in the World,&rdquo; based on the agency&rsquo;s first-place finish in its &ldquo;Creative Index,&rdquo; as well as&nbsp;PR News&rsquo;&nbsp;2012 Digital PR Firm of the Year. Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. The firm has deep, award-winning expertise in social media and digital marketing that helps drive engagement. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit;or</p> <p>&nbsp;</p> Fri, Aug 02 2013 Budgets Up and New Business Levels High for Global PR Community <p><span style="font-size:11px;">London, 30 July 2013 - The ICCO Trends Barometer for Q2 2013 continued to paint a positive picture of the global PR industry, with client budgets up, new business levels high, and progress being made on over-servicing. Consultancy heads continue to be optimistic about the future.</span></p> <p><span style="font-size:11px;">It also showed that most agencies have a formal digital policy in place, even where only a relatively small amount of their work is digital or integrated with digital.</span></p> <p><span style="font-size:11px;"><span style="line-height: 1.5em;">Six out of ten respondents indicated that their clients&rsquo; budgets had remained stable in the second quarter of the year. In contrast with </span>Q1<span style="line-height: 1.5em;">, more respondents had seen an increase in budget (24%) than had seen a decease (16%).&nbsp;</span></span></p> <p><span style="font-size:11px;">Nearly seven out of ten (68%) respondents reported &lsquo;busy&rsquo; or &lsquo;very busy&rsquo; levels of new business, an improvement of 3 points from Q1.</span></p> <p><span style="font-size:11px;">Over-servicing continued to increase in Q2, but at a significantly lower rate than in the previous quarter. 26% of respondents reported an increase, down from 46% in Q1.</span></p> <p><span style="font-size:11px;">Overall, respondents continue to be optimistic for their consultancies&rsquo; future, though almost a quarter (24%) are less optimistic than they were, an increase of 4 points on Q1.</span></p> <p><span style="font-size:11px;">Digital</span></p> <p><span style="font-size:11px;">This quarter, we asked some additional questions to get more insight into the way agencies worldwide approach the question of digital integration.</span></p> <p><span style="font-size:11px;">A clear majority of respondents (62%) indicated that their consultancy has a formal digital strategy. 30% said that they did not have a formal digital strategy; and 8% indicated that a digital strategy was not relevant to their business.</span></p> <p><span style="font-size:11px;">Only a quarter (24%) of respondents reported that more than half of their work for clients was digital or integrated with digital. Over a third of respondents said that 20% or less of client work is digital.</span></p> <p><span style="font-size:11px;">Comment</span></p> <p><span style="font-size:11px;">Francis Ingham, ICCO Executive Director and PRCA Director-General, commented on the findings: &ldquo;These are very encouraging figures. ICCO&rsquo;s Q2 barometer shows a confident, positive industry, with growing client budgets and healthy new business pipelines.</span></p> <p><span style="font-size:11px;">It also shows that even where agencies undertake relatively little digital work, they have digital plans in place &ndash;a sign that they are planning for the challenges of the future.&rdquo;</span></p> <p><span style="font-size:11px;">-ENDS-</span></p> <p><a href="/documents/item/6215">Download the full document here.&nbsp;</a></p> <p><span style="font-size:11px;">Notes to editors</span></p> <p><span style="font-size:11px;">About ICCO</span></p> <p><span style="font-size:11px;">ICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 28 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent over 1,700 PR firms.</span></p> <p><span style="font-size:11px;">Members of the board of national PR consultancy trade associations were surveyed online during July. Respondents based in 16 different countries participated.</span></p> <p><span style="font-size:11px;">[1] Participating countries: Australia, Austria, Belgium, Brazil, Czech Republic, France, Germany, India, Italy, Poland, Russia, Slovenia, South Africa, Turkey, UK, USA.</span></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> Tue, Jul 23 2013 Global Alliance elects new board for 2013-14 <p>The Global Alliance for Public Relations and Communication Management recently held it&#39;s 11th Annual General Meeting in Helsinki, followed by a successful Association Leaders&rsquo; Workshop.</p> <p>During the meeting, Global Alliance Chair Daniel Tisch presented the 2012 Annual Report providing an overview of the key activities and initiatives conducted by the Global Alliance in 2012/2013.</p> <p>The Annual Meeting also saw the election of a new board of directors taking office from 1 July,&nbsp;2013. The new board includes leading practitioners, academics and industry association leaders, with representation from every continent.</p> <p><img alt="" src="/sb_cache/industrynews/id/714/f/Jeffrey.jpg" style="width: 151px; height: 151px; margin: 9px; float: right;" />PRIA were delighted to hear that one of our very own, Jeffrey Naqvi was elected during the AGM to the GA Board. Jeffrey, former PRIA President in South Australia and current SA appointee to the PRIA National Board was selected as the Australian representative on the GA&#39;s Board. This is fantastic news for Jeffrey and the industry here in Australia. It further cements the relationships that were created during last year&#39;s World PR Forum held here in Melbourne.&nbsp;</p> <p>Jeffrey is Managing Director of Pier Advisory; former global marketing and brand director; adviser to corporations, not-for-profits and governments on branding, reputation and communications. He will bring a wealth of knowledge to the Global Alliance and we wish him all the best in this new position.</p> <ul><li>Chair Anne Gregory, FCIPR,CIPR (United Kingdom)&nbsp; June 30 2015</li> <li>Chair-elect,&nbsp;Gregor Halff, IPRS (Singapore) June 30 2015</li> <li>Immediate Past-Chair, Daniel Tisch, APR, CPRS (Canada) &nbsp; June 30 2015</li> <li>Treasurer William Murray, PRSA (United States) &nbsp; &nbsp; June 30 2014</li> <li>Secretary Catherine Arrow, FPRINZ FCIPR (New Zealand) June 30 2015</li> <li>CAO Regina Pinna-Marfurt, USI (Switzerland) &nbsp;&nbsp; Ex Officio</li> <li>Delegate-at-large,&nbsp;Therese Manus H&oslash;nningstad, NCA (Norway) &nbsp; &nbsp; June 30 2014</li> <li>Delegate-at-large,&nbsp;Jos&eacute; Manuel Velasco, Dircom (Spain) &nbsp;&nbsp; June 30 2015</li> <li>Delegate-at-large,&nbsp;Dorothee Hutter, DPRG (Germany) &nbsp;&nbsp; June 30 2014</li> <li>Delegate-at-large,&nbsp;Biagio Oppi, FERPI (Italy) June 30 2015</li> <li>Delegate-at-large, (Intl. Reg. and specialty) Mark Schumann, IABC (United States) &nbsp; June 30 2015</li> <li>Delegate-at-large, (Academic/ Research)&nbsp; Judy Van Slyke Turk, Virginia Commonwealth University (VCU) June 30 2015</li> <li>Regional Delegate,&nbsp;Mateus Furlanetto, ABERJE (Brazil) &nbsp; June 30 2014</li> <li>Regional Delegate, Jeffrey Naqvi, PRIA (Australia) &nbsp;&nbsp; June 30 2014</li> </ul> <p>&ldquo;It&#39;s a great honour and privilege to&nbsp;work for&nbsp;the&nbsp;world-wide public relations community as chair of Global Alliance,&rdquo; said Chair-Elect Anne Gregory. &ldquo;As the practice is becoming more global and interconnected, I can&#39;t think of a more challenging, but exciting time for us all.&nbsp;As the Global Alliance continues to grow in importance and influence I will be relying on&nbsp;our highly experienced&nbsp;team to take us to the next stage of our development.</p> <p>&ldquo;We have some key projects in the next two years, including the launch of our global survey in conjunction with the University of Southern California, the World Public Relations Forum in Madrid in 2014 and our work on corporate reporting with the International Integrated Reporting Council.&nbsp;These things, together with our other initiatives, will be of value to the public relations&nbsp;profession and also to the organisations and communities we seek to serve.&rdquo;</p> <p>The board expressed its deep thanks to GA chair Daniel Tisch, whose achievements include the acclaimed and successful 2012 World Public Relations Forum in Melbourne, the adoption of the Melbourne Mandate, the cooperation with multilateral and international organisations such as the Integrated Reporting Council, and the launch of the Global Alliance COMM PRIX Awards.</p> <p>&ldquo;After visiting professionals in 22 countries in the last two years, I&rsquo;ve seen that our global profession is incredibly diverse, yet our challenges and opportunities are similar: bringing our professional skills, knowledge and ethical principles to the task of enhancing mutual understanding between the organisations we represent and their publics &ndash; for mutual benefit,&rdquo; Tisch said. &ldquo;There has never been a greater global need for public relations and communication, and I am grateful to my colleagues in the Global Alliance for their commitment to our profession.&rdquo;</p> <p>The 2013 Annual Meeting was hosted in Helsinki on Monday June 3rd by the ProCom, the Finnish Association of Communication professionals. On Tuesday, June 4 ProCom will host the Nordic, Baltic and Russian PR Leadership forum, organised in cooperation with the Global Alliance, and the 2013 ProCom Day. During the events the theme People, Communication and Leadership will be discussed from the perspectives of both specialists and leaders.&nbsp;</p> <p>Read more by clicking <a href="">here</a>.</p> Wed, Jul 03 2013 BlueChip Communication & F4 Consulting announce joint venture <p>BlueChip Communication &amp; F4 Consulting&nbsp;announce joint venture<br /> <br /> Established financial services leader and fast-start consumer PR consultancy join forces to fuel growth and expand services<br /> &nbsp;</p> <p>Sydney, 2 July 2013:&nbsp;BlueChip Communication and F4 Consulting today announced a joint venture to accelerate the growth of both firms.<br /> The joint venture was formalised on the 21st of June 2013. It allows F4 to benefit from BlueChip&rsquo;s infrastructure, management systems and other resources, and BlueChip to access additional growth opportunities. Under the deal, the firms will share premises, intellectual property, consulting methodology and key team members. The firms are co-located in BlueChip&rsquo;s existing Sydney office and commenced jointly working on client projects ahead of formalising the joint venture.<br /> <br /> &ldquo;I am delighted to formalise our relationship with BlueChip. The joint venture will help us achieve and sustain further growth by tapping into BlueChip&rsquo;s exceptional systems and processes. The management teams of the two consultancies have highly complementary skills and our cultures are very compatible. I&rsquo;m looking forward to the evolution of our established working relationships and the positive impact this will have for our clients,&rdquo; said Fergus Kibble, Managing Director and founder of F4 Consulting.<br /> <br /> &quot;Regardless of industry sector or background, we&#39;ve historically chosen to work with capable people who share similar values and who are driven to achieve something better than exists today. Fergus Kibble, as F4&#39;s founder, is a partner we&#39;re proud to back because of his absolute determination to deliver great strategy and creative, balanced by sound commercial acumen,&quot; said BlueChip Managing Director and co-founder Carden Calder.<br /> <br /> Why the joint venture?<br /> The joint venture enables F4 to:</p> <p>Spend a greater proportion of management time on client service and new business than otherwise possible<br /> Achieve more sustainable growth that typically might be expected of a start-up<br /> Import proven management systems and processes rather than create them</p> <p>The joint venture enables BlueChip to:</p> <p>Use the successful firm operating model in a new industry sector &ndash; consumer goods<br /> Access FMCG experience for consumer financial accounts and where clients require experiential or event driven campaigns&nbsp;</p> <p>&ldquo;Creative professional service providers have to constantly strike a balance between great work and commercial outcomes. At the same time founders have to be consummate multi-taskers, building team culture, advising clients, managing the financials and even making sure the dishwasher is unstacked. It&#39;s a huge learning curve for any founder, but particularly so if they have to build the entire business infrastructure they need at the same time as serving major clients. Our role in the joint venture is to contribute our own experience, systems, processes and support so F4 can simply get on with doing great client work, and, as a result, build a sustainable business, faster,&quot; said Carden Calder.</p> <p>&nbsp;</p> <p>Carden Calder &amp; Fergus Kibble</p> <p>The F4 Team</p> <p>About F4 Consulting<br /> F4 Consulting was founded by Fergus Kibble in March 2012 as a specialist full service consumer content and communication provider.<br /> Since inception F4 has secured brand leading Sydney and Melbourne clients including King Island Dairy, Dairy Farmers &amp; PURA Milk, Dare Iced Coffee, Betty Crocker, Rentokil and YourShare, providing services including brand and communication planning, media and influencer relations, social media and experiential and event management.<br /> <br /> About BlueChip Communication<br /> Founded in 2004 by Bruce Madden and Carden Calder, BlueChip became Australia&rsquo;s largest financial services specialist communication consultant firm within three years.<br /> The firm is respected for its values-driven client service and management philosophy. Client selection, democratic management and profit share are hallmarks of the business.<br /> BlueChip has expanded from traditional public relations and content services to content marketing and social media. Clients include AMP, ANZ, AON, BT, BlackRock (the world&rsquo;s largest fund manager), Canstar, InsuranceLine, Lloyds, Mortgage Choice and QIC.</p> <p>About the Key People<br /> Fergus Kibble: Former General Manager of Hill + Knowlton Strategies Australia, with a previous career in leadership roles at Yahoo!7, Unilever Australasia and Leo Burnett (Sydney, London &amp; Tokyo).<br /> <br /> Carden Calder: Co-founder of BlueChip (2004) with a previous career in high profile corporate and financial services public relations and marketing communication roles with AMP and IAG.<br /> <br /> Sophie Halls Anning: Former Consumer Practice Director of Hill + Knowlton Strategies Australia and UK, Lynne Frank PR (UK) and PPR Sydney.</p> Wed, Jul 03 2013 Look Forward: New ways to leverage marketing campaigns <p>The website has expanded its offering to include additional modules offering added value to marketing, communication and PR professionals, whilst continuing as an essential source of upcoming news and events information for the media.</p> <p>The two new modules - a PR directory and a Spokesperson directory - provide visibility over client/agency relationships, so subscribers can contact the right person regarding campaign and event details. This can facilitate better business as partnerships develop and marketing campaigns are enhanced by leveraging appropriate opportunities. &nbsp;</p> <p>According to Look Forward editor Abby Cowan, &ldquo;It&rsquo;s an exciting time in Look Forward&rsquo;s history as the improvements have been developed in conjunction with our clients. The state-of-the-art platform offers over 4,000 future dated events and over 10,000 contacts. We&#39;re confident Look Forward will really improve subscribers&#39; ability to do great business and produce exceptional content, by being able to see what the future holds and then capitalise on it.&rdquo;</p> <p>The improvements have been welcomed with subscriber Ryan Khay, Content Director at Southern Cross Media&rsquo;s Mix 92.7 stating, &ldquo;The new layout gives us a lot of info in a very easy to use format. Look Forward has always been a brilliant tool, that now has even more use.&rdquo;</p> <p>Echoing the sentiment is Vicki Christo, Executive Producer at The Hub. &ldquo;The new Look Forward calendar provides us with story ideas and events on a daily basis and is an essential tool in forward planning content for The Hub&rsquo;s online prep service. Having the PR contacts on hand and being able to save them for quick future reference is also a great initiative!&rdquo;</p> <p>As an introductory offer, subscribe to before July 31st and receive the first month free.</p> <p>Look Forward is published by IRD Group, Australia&#39;s leading business insights platform for sectors including media sales and marketing services, ICT, professional services and finance.</p> <p>IRD Group - Connecting the right people at the right time for the right result.</p> <p>For further information or an interview please contact:</p> <p>Abby Cowan, Look Forward Editor, p. 02 8456 3222, m. 0422 791 226</p> Tue, Jun 25 2013 Privacy obligations are changing, is your consultancy ready? <p>Public Relations and Communication organisations have eight months to prepare for the vast changes to our privacy obligations.</p> <p>The Privacy Amendment (Enhancing Privacy Protection) Act 2012, enacted on 12 December 2012, made a number of significant changes to the privacy principles governing the conduct of communication businesses.</p> <p>While these changes will not commence until March 2014, consultancies should inform themselves of their new responsibilities and prepare to comply &ndash; as offenses carry potential penalties of more than a million dollars.</p> <p>Aspects of the new Australian Privacy Principles, or APPs, that will apply to businesses are significantly different from the existing principles. For example, the APPs will have an impact on the distribution of media releases, use and disclosure of personal information for direct marketing, and storage of personal information on cloud systems or servers outside of Australia.</p> <p>To support your preparation for the APPs we will bring you more detailed information in the coming editions, together with possible opportunities to undertake relevant training.</p> Tue, Jun 18 2013 New: definitive guide to PR measurement <p>The Public Relations Institute of Australia Registered Consultancies Group (PRIA RCG) has launched the definitive guide to public relations evaluation which was jointly produced by AMEC, the International Association for Measurement and Evaluation of Communication, and the International Communications Consultancy Organisation (ICCO).</p> <p>&#39;The PR Professionals Guide to Measurement&#39; includes a chapter written by Australian PRIA Evaluation Committee members Laura Skelley and Michael Ziviani. It was published at the AMEC European Summit in Madrid last week, after an extensive global consultation and development process.</p> <p>&quot;It is simple for any consultant or any client to use,&quot; according to Laura Skelley, Group Managing Director Spectrum Communications and Max Australia. &ldquo;The guide is available online at and can be easily accessed on all platforms, including PC, tablet and smartphone by clients, consultancies, nfp and government professionals.&rdquo;</p> <p>The guide&#39;s authors include brand leaders, senior PR experts, and measurement experts. The online publication is made up of 12 graphically presented chapters featuring case studies and best practice on PR measurement, top tips and latest thinking.</p> <p>Advertising Value Equivalencies are not recommended in the guide as a credible measurement method. The PRIA RCG has been actively educating members and clients on best practice for evaluating campaigns, and the AMEC Barcelona principles are easily found on the PRIA website <a href="">here.</a></p> <p>Annabelle Warren, national chairman of the PRIA Registered Consultancies Group, which is the Australian member of ICCO, said that measurement is critically important for PR professionals. &quot;In today&#39;s economic climate we are constantly under pressure to justify PR campaigns and programs. This practical guide will help make measurement an easy option to meet the business imperative, not leave it as an optional extra on a wish list.</p> <p>&quot;This is a pivotal moment for PR evaluation. Today is a day of action. The collaboration of the global leaders of our profession is unprecedented, and sets a gold standard for our members and our colleagues.</p> <p>&quot;This is the definitive resource that PR professionals at any level can use to understand the best way to evaluate their campaigns. This educational initiative to highlight the importance of measurement in communication forms part of our wider efforts to improve industry standards across the board.&quot;</p> <p>About AMEC</p> <p>AMEC, the International Association for Measurement and Evaluation of Communication, has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC&#39;s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC has a membership base in over 40 countries.</p> <p>About ICCO</p> <p>The International Communications Consultancy Organisation (ICCO)&nbsp;is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 28 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 1,500 PR firms.</p> <p></p> <p>About the PRIA Registered Consultancies Group</p> <p>The PRIA Registered Consultancies Group (RCG) is the only national organisation that represents the vast range of communication consultancies - from sole practitioners to multi-nationals, from employee communicators to crisis management firms, and from consumer campaign houses through to government relations and community engagement advisors. The RCG is the peak body representing executive leaders of communication consultancies and it provides an authoritative voice on issues relevant to PR and related consultancy practices.</p> Wed, Jun 12 2013 PRIA Announces Judging Coordinators for GTAs <p>PRIA Announces Judging Coordinators for Golden Target Awards</p> <p>The Public Relations Institute of Australia (PRIA), the national industry&nbsp;body for public relations and communication professionals in Australia, is&nbsp;pleased to announce the Golden Target Awards (GTAs) coordinators for&nbsp;this year&rsquo;s program.&nbsp;</p> <p><span style="font-size: 1.1em; line-height: 1.5em;">&ldquo;I am delighted to announce the coordinators for this year&rsquo;s program.&nbsp;</span><span style="font-size: 1.1em; line-height: 1.5em;">The coordinators are some of the industry&rsquo;s best and represent all facets&nbsp;</span><span style="font-size: 1.1em; line-height: 1.5em;">of the PR and communications industry&rdquo; said </span>Terri-Helen<span style="font-size: 1.1em; line-height: 1.5em;"> </span>Gaynor<span style="font-size: 1.1em; line-height: 1.5em;">,&nbsp;</span><span style="font-size: 1.1em; line-height: 1.5em;">National President, </span>PRIA<span style="font-size: 1.1em; line-height: 1.5em;">.&nbsp;</span></p> <p>There were over fifty responses of expressions of interest for the&nbsp;coordinator positions which were assessed by the GTA Committee&nbsp;based on their industry experience (a minimum of five years),&nbsp;demonstrated knowledge and experience in judging PR and or&nbsp;marketing awards and view on why Awards are an important part of the&nbsp;PR industry. To avoid any possible conflict of interest, coordinators are&nbsp;<br /> not involved in any category that their organisation may enter.&nbsp;</p> <p>&ldquo;It is very pleasing to have such a varied group of industry leaders&nbsp;volunteering their time to uphold the quality and integrity of the award &nbsp;system. All of the judges are members of PRIA and dedicated to ethical,&nbsp;quality public relations&rdquo; said Terri-Helen Gaynor.</p> <p>This year&rsquo;s coordinators include;</p> <p><br /> Category 1: Government Sponsored Campaigns Coordinator<br /> Paul Crisp, CEO Communications, Telstra Corporation Ltd</p> <p><br /> Category 2: Public Affairs Coordinator:<br /> Brian Watt, Director, Communications and Public Affairs, Newmont<br /> Mining Corporation</p> <p><br /> Category 3: Issues Management and Crisis Communication Coordinator:<br /> Chris Newman: Senior Vice President &amp; General Manage, FleishmanHillard Australia</p> <p><br /> Category 4: Community Relations Coordinator:<br /> Ava Lawler, General Manager, Weber Shandwick</p> <p><br /> Category 5: Internal /Change Management Communications Coordinator<br /> Isabelle Johnson, Corporate Communications Manager Strategic<br /> Projects, ErgonEnergy</p> <p><br /> Category 6: Investor Relations Coordinator:<br /> Paul Cheal, General Manager, Honner Media</p> <p><br /> Category 7: Consumer Marketing Coordinator:<br /> Jackie Crossman, Managing Director, Crossman Communications</p> <p><br /> Category 8: Business-to-Business Marketing Coordinator<br /> Tarnya Dunning, General Manager, Retail Communications, Corporate<br /> Affairs, Telstra</p> <p><br /> Category 9: Sustainability/ Corporate Social Responsibility Coordinator:<br /> Robyn Sefiani, Managing Director, Sefiani Communications Group</p> <p><br /> Category 10: Health Organisations Coordinator:<br /> Andrew Walton, Group Public Affairs Manager, HBF Health Ltd</p> <p><br /> Category 11: Low Cost/Pro Bono Coordinator:<br /> Fergus Kibble, Managing Director, F4 Consulting</p> <p><br /> Category 12: Best Use of Analytics Coordinator:<br /> Lee McLean, General Manager, PPR Queensland</p> <p><br /> Category 13: Emerging PR Practitioner of the Year Coordinator:<br /> Katharina Wolf, Lecturer in Public Relations, Curtin University</p> <p>Category 14: PR Consultancy of the Year Coordinator:<br /> Lelde McCoy, Managing Director, The Reputation Group</p> <p>Category 15: In house PR team of the year Coordinator:<br /> Peter Taylor, Vice President, Corporate &amp; Government Affairs, Carnival<br /> Australia</p> <p>Category 16: PR Educator of the Year Coordinator:<br /> Jim Macnamara, Professor of Public Communication, University of<br /> Technology Sydney</p> <p>Campaign of the Year Coordinator:<br /> Kieran Moore, Chief Executive Officer, Ogilvy Public Relations</p> <p>The Awards which have been recognising PR excellence for 37 years &nbsp;have been revamped this year to reflect the dynamic nature of the PR&nbsp;and communications industry. &ldquo;We have made some exciting changes to&nbsp;the GTA program this year and with these coordinators on board its sure&nbsp;to raise the bar and provide a&nbsp;great platform to celebrate the exceptional work of many great PR practitioners in Australia&rdquo; said Terri Helen &nbsp;Gaynor, National President, PRIA.&nbsp;</p> <p>For Further Comment:&nbsp;<br /> Terri-Helen Gaynor MPRIA<br /> National President&nbsp;<br /> Public Relations Institute of Australia&nbsp;<br /> Ph: 0409 870 022<br /> E:<br /> For more information on the GTAs visit<br /> Entries open 1 July 2013</p> Tue, Jun 04 2013 Zing appoints Isabelle Huet as senior account manager <p>Zing &nbsp;announces &nbsp;senior &nbsp;experiential &nbsp;hire &nbsp; &nbsp;Leading &nbsp;independent &nbsp;PR &nbsp;agency &nbsp;Zing &nbsp;has &nbsp;appointed &nbsp;Isabelle &nbsp;Huet &nbsp;as &nbsp;senior &nbsp;account &nbsp;manager &nbsp;to &nbsp;support &nbsp;the &nbsp;growing &nbsp;experiential &nbsp;division &nbsp;of &nbsp;the &nbsp;agency. &nbsp;<br /> &nbsp;<br /> Isabelle &nbsp;brings &nbsp;with &nbsp;her &nbsp;over &nbsp;eight &nbsp;years &nbsp;experience &nbsp;in &nbsp;experiential &nbsp;activations, &nbsp;media &nbsp;buying &nbsp;and &nbsp;<br /> planning, &nbsp;ATL &nbsp;and &nbsp;BTL &nbsp;strategy &nbsp;and &nbsp;consumer &nbsp;insights. &nbsp;<br /> &nbsp;<br /> Having &nbsp; started &nbsp; her &nbsp; media &nbsp; career &nbsp; at &nbsp; Carat &nbsp; Plc &nbsp; London &nbsp; as &nbsp; a &nbsp; press &nbsp; buyer, &nbsp; Isabelle &nbsp; then &nbsp; moved &nbsp; to &nbsp;ZenithOptimedia &nbsp;UK &nbsp;as &nbsp;a &nbsp;client &nbsp;planning &nbsp;manager &nbsp;on &nbsp;the &nbsp;British &nbsp;Airways &nbsp;account &nbsp;where&nbsp;she &nbsp;played &nbsp;an &nbsp;instrumental &nbsp;role &nbsp;in &nbsp;the &nbsp;award &nbsp;winning &nbsp;&lsquo;T5 &nbsp;is &nbsp;Working&rsquo; &nbsp;campaign. &nbsp;<br /> &nbsp;<br /> Her &nbsp;last &nbsp;role &nbsp;in &nbsp;the &nbsp;UK &nbsp;was &nbsp;with &nbsp;creative &nbsp;agency &nbsp;RPM &nbsp;Ltd &nbsp;where &nbsp;she &nbsp;worked &nbsp;on &nbsp;various &nbsp;winning &nbsp;pitches including &nbsp;the &nbsp;UKTV &nbsp;Good &nbsp;Food &nbsp;and &nbsp;Unilever &nbsp;(Carte &nbsp;D&rsquo;Or &nbsp;&amp; &nbsp;Comfort). &nbsp; &nbsp;<br /> &nbsp;<br /> Applying &nbsp;her &nbsp;UK &nbsp;experience &nbsp;to &nbsp;the &nbsp;Australian &nbsp;market, &nbsp;Isabelle &nbsp;most &nbsp;recently &nbsp;worked &nbsp;at &nbsp;Driving &nbsp;Edge &nbsp;<br /> Marketing &nbsp;as &nbsp;a &nbsp;senior &nbsp;client &nbsp;service &nbsp;manager &nbsp;where &nbsp;she &nbsp;worked &nbsp;on &nbsp;the &nbsp;P&amp;G &nbsp;Oral &nbsp;B &nbsp;account. &nbsp;<br /> Anna &nbsp;MacIntosh, &nbsp;PR &nbsp;and &nbsp;Strategy &nbsp;Director &nbsp;at &nbsp;Zing &nbsp;said, &nbsp;&quot;We &nbsp;are &nbsp;delighted &nbsp;to &nbsp;have &nbsp;Isabelle &nbsp;onboard &nbsp;to &nbsp;&nbsp;work &nbsp;across &nbsp;our &nbsp;portfolio &nbsp;of &nbsp;clients &nbsp;who &nbsp;are &nbsp;continuing &nbsp;to &nbsp;expand &nbsp;their &nbsp;scope &nbsp;from &nbsp;traditional &nbsp;PR &nbsp;to &nbsp;experiential. &nbsp; &nbsp;<br /> &nbsp;<br /> &quot;She &nbsp;brings &nbsp;with &nbsp;her &nbsp;a &nbsp;fantastic &nbsp;mix &nbsp;of &nbsp;experience &nbsp;from &nbsp;here &nbsp;and &nbsp;the &nbsp;UK, &nbsp;so &nbsp;she &nbsp;will &nbsp;be &nbsp;a &nbsp;great &nbsp;asset &nbsp;to &nbsp;the &nbsp;team &nbsp;as &nbsp;the &nbsp;agency &nbsp;continues &nbsp;to &nbsp;build &nbsp;our &nbsp;expertise &nbsp;in &nbsp;the &nbsp;experiential &nbsp;space.&quot; &nbsp;</p> <p>&nbsp;</p> Mon, Jun 03 2013 Global Alliance partners with Reputation Institute <p>We are pleased to inform you that the Global Alliance for Public Relations and Communication Management today announced a partnership with the Reputation Institute that will benefit public relations and communication professionals around the world.<br /> <br /> Under the partnership, GA member associations in good standing will have an opportunity to share in the results of the Reputation Institute&#39;s acclaimed annual Reputation Pulse,&nbsp;CSR&nbsp;RepTrak&trade;&nbsp;and&nbsp;Reptrak&nbsp;100&trade; surveys, participate in the Annual Reputation Leaders&#39; Survey, and have the opportunity to share individual city and country results with their members.<br /> <br /> Reputation Institute training&nbsp;programs&nbsp;will also be open to GA members, along with shared contributions to conferences, publications and social media channels.<br /> &nbsp;</p> Thu, May 30 2013 Join Global PR Leaders in Paris to discuss the future of the industry. Tue, May 28 2013 Global Alliance launches COMM PRIX Awards <p>We are pleased to inform you that the Global Alliance for Public Relations and Communication Management has launched today the Global Alliance COMM PRIX Awards, a global competition celebrating the most outstanding national and international public relations and communication management programs and case studies.<br /> <br /> The Global Alliance COMM PRIX Awards program has three divisions:</p> <p>public relations and communication programs that have already earned a local, national or international award from a GA member association<br /> successful programs that are international in scope<br /> academic case studies for use in an education.</p> <p>Submissions for the Global Alliance COMM PRIX Awards can be made online. The early-bird submission deadline is June 28 2013, with the final submission deadline on July 31 2013. The Global Alliance aims to announce the winners in November 2013.<br /> <br /> We kindly invite you to spread the news among your members and through your communication channels.<br /> <br /> For more information, please visit the Global Alliance COMM PRIX Awards webpage and download the press release.<br /> <br /> &nbsp;</p> <p>&nbsp;</p> Mon, May 20 2013 PRIA launches intern guidelines <p>New guidelines for managing internships have been published to address issues identified in a national RCG survey late last year. This showed that more information on intern programs is required in the following three key areas:</p> <p>1/ payment and Fair Work Act requirements</p> <p>2/ academic expectations, and</p> <p>3/ intern management processes.</p> <p>1/ When payment is required</p> <p>The Fair Work Act is very clear that students do not need to be paid if they are enrolled in an academic subject that requires them to complete formal work experience or a vocational placement. However, if students are not enrolled in such a subject and the student does more than a few days of observation in the consultancy, then they should be paid for their efforts.</p> <p>Some academic institutions specifically ban payment during the internship, others allow payment during the period. But once the formal internship period has been completed, the student may be considered an employee if they continue working in the consultancy and there are clear minimum wage rates which apply.</p> <p>Students are keen to obtain experience and often volunteer to work for free. Consultancies have to reject these kind offers &ndash; unless the student is enrolled in a subject requiring professional work placement.</p> <p>The majority of interns are studying courses that are formally accredited by the PRIA.&nbsp; These courses must contain internships or practical work placements. However, there are intern students from other degree programs such as business, arts or even law which may have subjects that require work placements. In that situation the student and host organisation must ensure that they are meeting Fair Work Australia requirements.</p> <p>If there are any queries, the RCG recommends member consultancy executives contact the RCG employment advisory service, the Fair Work Ombudsman, or an employee law advisor.</p> <p>Remember &ndash; unless an intern is ENROLLED in a SUBJECT that REQUIRES work placement, they must generally be paid for ongoing work. There is a minimum wage for all employees in Australia, and this hourly rate should have a loading on it for casual engagement. .&nbsp; This is currently $15.96 per hour for employees.&nbsp; For casuals an additional loading of 23% can be applied which means as at 1 July 2012 the total hourly rate for a casual over 21 years old was $19.63 per hour.</p> <p>&nbsp;</p> <p>2/ Academic expectations</p> <p>The National Education Advisory Committee of the PRIA provided extensive information for the guidebook about the consistent requirements from academic institutions.&nbsp; For instance:</p> <p>There should be an agreement between the student and the host consultancy about learning outcomes<br /> The host organisation should appoint a supervisor and conduct formal induction and then ongoing review discussions<br /> The consultancy should also be asked to fill in a report or evaluation<br /> Each academic institution has an internship coordinator who should be available for questions from consultancies and to support the student</p> <p>3/ Best practice policies and processes</p> <p>Processes for interns should also include insurance, confidentiality agreements, intellectual property, OH&amp;S requirements. All interns should be signed up to the same company policies and requirements as normal employees.</p> <p>&ldquo;The research that has formed the basis of the guidelines and the collaboration with our vibrant academic community has taken over six months.&nbsp; We hope that consultancies can now offer internships with total confidence, no matter what academic program the student is studying,&rdquo; Ms Warren said.</p> <p>The guide has been developed for PRIA RCGs and is available at The PRIA website also hosts information for interns and a page for internship opportunities, which members and students can access free of charge.</p> <p>&nbsp;</p> <p>Summary: PRIA RCG consultancy survey September 2012</p> <p>Thirty consultancies across Australia responded to an online survey about internship and work experience programs in their office.&nbsp; The survey was open during September 2012 to all RCG members, which constitute the most comprehensive and diverse representation of communication consultancies in Australia.</p> <p>Just over half of respondents were from NSW, with Queensland and Victoria both contributing 15% each. Multiple consultancies from WA, SA and Victoria also participated.&nbsp; 40% of consultancies participating were small (1-5 staff), 27% mid-size and 33% large or multinationals.</p> <p>High School Work Experience Students</p> <p>70% of consultancies did not host high school work experience students in their office last year.&nbsp; 15% had only one high school student and 15% had between 2-5 high school work experience students. Of those one third that hosted high school work experience students, 90% had them in the office for 2-5 days and only 10% had them for 2 weeks.&nbsp;</p> <p>Work Experience students from tertiary institutions</p> <p>80% of consultancies did not host tertiary work experience students to just observe in the office. The small number who did host work experience students offered only short time periods, generally only one or two weeks.</p> <p>Tertiary interns being hosted by consultancies</p> <p>80% of consultancies in the survey hosted tertiary interns.&nbsp; 60% of all consultancies surveyed hosted multiple interns with more than 15% of consultancies surveyed hosting more than 6 interns each during the previous year. &nbsp;</p> <p>In nearly 90% of cases, interns were in their final year of study.&nbsp; 72% of consultancies offered long term employment to some of their work experience or intern students.&nbsp; Nearly all interns were hosted for more than a week.&nbsp; In nearly half of all cases, each student was hosted for more than a month.</p> <p>Consultancies were overwhelmed by the enthusiasm, enthusiasm and enthusiasm of interns.&nbsp; There were glowing reports using words such as: eagerness, willingness, commitment, and professionalism.</p> <p>Consultancies also hoped that academic institutions would develop better writing skills, project management, better understanding of media structures and story pitching processes, basic office computer skills such as word documents layouts and excel spreadsheets, oh, and did anyone mention writing?</p> <p>Members can <a href="/documents/item/6146">download the guide here</a>.&nbsp;</p> Tue, May 14 2013 YourShare appoints F4 Consulting as PR & Communication Agency Partner <p>F4 Consulting has been appointed as agency of record for cash-back provider, YourShare, following a competitive three way pitch.</p> <p>F4 will work with YourShare to increase Australian&rsquo;s awareness of the fees and commissions on financial products that consumers can claim back by using YourShare. These are estimated at approximately $14.5B nationally.&nbsp;</p> <p>&ldquo;PR has been a proven driver for our business and generates a massive return for us,&rdquo; said YourShare Non Executive Director Paul Brady.</p> <p>&ldquo;We were impressed by F4&rsquo;s strategic approach, the team&rsquo;s immediate understanding of our business and their fresh ideas about where to take YourShare&rsquo;s communication in 2013.&rdquo;</p> <p>&ldquo;As YourShare continues to grow we are unlocking even more money for Australians. We&rsquo;re excited to be partnering with F4 Consulting to help drive consumer awareness,&rdquo; Brady added. &nbsp;</p> <p>Independent consultancy, F4, will implement consumer marketing initiatives including media and blogger relations, social media and consumer promotions for YourShare.&nbsp;</p> <p>Fergus Kibble, Founder and Managing Director of F4 Consulting said: &ldquo;We will help YourShare use a strong, strategic communication program to expand their reach and deliver more cash back to Australians.&rdquo;</p> <p>Established over 12 months ago by ex-Hill + Knowlton General Manager, Fergus Kibble, F4 has secured a number of major brands as clients including Dairy Farmers, King Island Dairy, Betty Crocker and Rentokil. Based in Sydney&rsquo;s CBD, F4 recently hired an Account Manager, Janina Czado to join its growing team of specialist communication consultants. &nbsp;&nbsp;</p> Tue, May 07 2013 PRIA launches new membership structure <p>A National Membership Pop-Up Committee was recently established to examine the existing<br /> structures and recommended a number of changes affecting in-house public relations teams and<br /> student memberships.</p> <p>PRIA Interim CEO, Catriona Barry said the changes were a logical response to the realities of the<br /> public relations industry in 2013 and better reflected members&rsquo; needs.</p> <p><br /> &ldquo;This is an exciting time for the PR and Communications industry and as needs and requirements of<br /> our members change and grow, we obviously need to evolve with them if we&rsquo;re to continue to provide<br /> tangible value to our membership base,&rdquo; she said.<br /> A new &ldquo;organisational&rdquo; level membership has been created to better meet the needs of in-house<br /> public relations teams.</p> <p><br /> The organisational membership is broken down into four categories being &ldquo;government&rdquo;, &ldquo;corporate&rdquo;,<br /> &ldquo;not-for-profit&rdquo; and &ldquo;tertiary education&rdquo;.</p> <p><br /> The primary benefits of this new level of membership will be a group discount to organisations with<br /> four or more staff and organisational members also have the opportunity to customise benefits that<br /> suit their relevant sector in conjunction with PRIA.</p> <p><br /> The &ldquo;Student&rdquo; membership category has also received an overhaul and will now be offered in line with<br /> the academic year, running from April 1 to March 30 rather than reflecting the financial year.<br /> PRIA has also introduced a new &ldquo;Student Ambassador Program&rdquo;.</p> <p><br /> This initiative is designed to encourage PRIA student representatives studying Public Relations or<br /> Communication degrees or certificates to formally interact with their peers on behalf of PRIA.</p> <p><br /> In return student ambassadors will be formally recognised by PRIA for their achievements, have<br /> access to high level PR professionals, have the opportunity to be published and will also be offered<br /> access to events and conferences.</p> <p><br /> A revised logo has also been designed for members to display within their signatures and websites to<br /> promote their membership and their commitment to their profession.</p> <p><br /> &ldquo;Along with our recent review of our Golden Target Awards and the changes we have introduced<br /> there, we believe these changes to our membership offerings will strike a chord with our existing<br /> membership and potential new members,&rdquo; said Ms Barry.</p> <p><br /> The Committee who oversaw the review comprised current board members, a government<br /> representative, two student representatives, Registered Consultancy Group members and Fellows of<br /> the Institute, with the changes set to be implemented for the 2013/14 financial year.</p> <p>For further comment:<br /> PRIA Interim CEO, Catriona Barry<br /> Phone: 02 9331 3346<br /> Email:</p> <p>&nbsp;</p> Thu, May 02 2013 Industry body PRIA moves toward PR accreditation <p>The Public Relations Institute of Australia is poised to launch an accreditation program for the PR industry, Encore can reveal.</p> <p>While PRIA has long accredited university public relations programs there has not previously been a standard of accreditation for individual public relations professionals.</p> <p>&ldquo;We have a code of ethics which members of PRIA adhere to but not everyone in town belongs to our organisation,&rdquo; said Teri-Helen Gaynor, national president of PRIA.&nbsp;</p> <p>&ldquo;We have set up an accreditation committee which spans the whole of our profession from academics, to practitioners, to registers consultancy groups and in house staff. There really needs to be a look at accreditation not just the universities and their courses but on the individual level.&rdquo;</p> <p>The new committee will examine the Universal Accreditation Board system used by the American public relations industry and consider how applicable these standards would be in the Australian context.</p> <p>&ldquo;It is a way of raising standards. At the moment, you can come out of anywhere and say I work in PR, I&rsquo;m a lobbyist or a government relations specialist,&rdquo; said Gaynor.</p> <p>&ldquo;What we are looking to do is to protect the reputation of the industry through accreditation.&rdquo;</p> <p>Details of the members of the accreditation committee will be announced in coming weeks.</p> <p>PRIA said it would consult widely before instituting any accreditation program. &ldquo;The bottom line is what we are trying to do is to set the bar high and ensure accreditation doesn&rsquo;t just cover people coming out of university it takes it to the practitioner level,&rdquo; she said.</p> <p>&ldquo;Which I think adds value to the membership and adds value to clients and the industry.&rdquo;</p> <p>Recent months have seen PRIA face a series of challenges including the sudden departure of CEO Jon Bisset and the creation of rival body, the Public Relations Council.</p> <p>By Nic Christensen</p> <p><em>This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit&nbsp;</em></p> Tue, Apr 30 2013 Public Relations Global Network elects David Landis as President <p>Public Relations Global Network (PRGN) (, a leading international<br /> network of independent public relations agencies, today announced the election of<br /> David Landis of Landis Communications Inc. in San Francisco as its new President.<br /> Landis will lead the worldwide network of 47 independently-owned public relations<br /> agencies on six continents.</p> <p>He succeeds Mark Paterson of Currie Communications in Australia.&nbsp;Other appointments include Uwe Schmidt, President of Hamburg-based PR firm&nbsp;Industrie-Contact, who has been named president-elect, and new Secretary C &nbsp;Conroy from Miami-based Conroy Martinez, who succeeds Patricia Perez, VPE PR,<br /> Los Angeles.</p> <p>&ldquo;It is both a privilege and an honor to lead and partner with this esteemed group of<br /> PR firms,&rdquo; stated Landis. &ldquo;The PRGN continues to grow and thrive and I look<br /> forward to further expanding our global reach and our international foothold on<br /> behalf of our members and esteemed clients.&rdquo;</p> <p><span style="font-size: 1.1em; line-height: 1.5em;">Public Relations Global Network</span></p> <p>Clients across six continents depend on the combined resources of the Public Relations Global Network<br /> (PRGN) to deliver targeted public relations campaigns in markets around the world. With revenues of<br /> more than ($110) million (U.S.D.), PRGN is among the world&rsquo;s top four international public relations<br /> networks. PRGN harnesses the resources of 47 independent public relations firms and more than 800<br /> communications professionals to connect international companies and organisations with individual and<br /> culturally diverse markets globally. Visit PRGN online at</p> <p>Contact:<br /> Gemma Gadd, Currie Communications, Melbourne<br /><br /> Ph: (03) 9670 6599</p> <p>&nbsp;</p> Wed, Apr 10 2013 Marketing Elements Launches Specialist Agency Media Elements <p style="text-align: justify;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img alt="" src="/sb_cache/industrynews/id/702/f/media elements jpeg.jpg" style="width: 300px; height: 188px;" /></p> <p style="text-align: justify;"><em><strong>8 April 2013</strong> -</em> Award winning marketing and public relations agency, Marketing Elements, has launched a specialist agency, <strong>Media Elements</strong>, in response to the growing demand for crisis communications, media training and reputation management.</p> <p style="text-align: justify;">Media Elements is led by Cecelia Haddad, who is also the Director and founder of Marketing Elements along with Judy Goldman, Director of Mediaways.&nbsp; Cecelia has more than 25 years experience in public relations while Judy has spent most of her career in television, radio and print journalism.&nbsp; Their combined expertise creates a unique training partnership ensuring clients benefit from a 360 degree perspective &ndash; client /PR and media - on reputation management, particularly during a crisis.</p> <table align="right" height="282" width="212"> <tbody> <tr> <td><img alt="" src="/sb_cache/industrynews/id/706/f/Cec - med res.jpg" style="width: 200px; height: 277px; float: right;" /></td> </tr> </tbody> </table> <p style="text-align: justify;">The pair have been delivering crisis communications, media and presentations skills training and services together but the increased demand has resulted in them launching a specialised agency.</p> <p style="text-align: justify;">Media Elements opens on the back of the growing corporate demand for media training and reputation management, particularly in areas of social media and the online nature of news today.&nbsp;</p> <p style="text-align: justify;">Media Elements offers two streams &ndash; <strong>Training</strong> in media skills, crisis communications planning, messaging and presentation skills and <strong>Services</strong> including handling crisis communications and behind the scenes strategic advice for campaigns.</p> <p style="text-align: justify;">&ldquo;Stories no longer break on the 6 o&rsquo;clock news. News is happening all the time and won&rsquo;t wait while you ponder your response to a story already broken in the media. Individual and company reputations are on the line unless you are prepared,&rdquo; Cecelia said.</p> <p style="text-align: justify;">&ldquo;Responding to an issue or crisis requires very specific knowledge. Learning how to manage your brand and dealing with perceptions in social as well as mainstream media is critical. Preparation is vital to the survival, reputation and success of any individual or business.&nbsp; With contentious issue or in times of a crisis, a company&rsquo;s readiness, no matter how big or small, can mean the difference between disruptive and catastrophic.&rdquo;</p> <p style="text-align: justify;">Judy said before doing media interviews people need to know what journalists are looking for and the &ldquo;rules of engagement&rdquo;.</p> <p style="text-align: justify;">&ldquo;Initial media training equips you with the skills to relate better to the media and deliver your message appropriately and in a simplified manner. Advanced training takes you through reality based scenarios and practical interview skills.</p> <p style="text-align: justify;">&ldquo;Again preparation is vital &ndash; you wouldn&rsquo;t go into a job interview or presentation unprepared. Why would you go into a media interview unprepared, given the stakes are so high?&rdquo;</p> <p style="text-align: justify;">Cecelia and Judy are joined by a team of other PR professionals, journalists and senior communications advisers based in Sydney, Melbourne and Canberra including Neil Travers, Dale Starr, Jo Wathen, Rachel Friend and Jacqueline Chartres.</p> <p style="text-align: justify;">Cecelia cited Warren Buffet&rsquo;s quote: &nbsp;&ldquo;It takes twenty years to build a good reputation and five minutes to destroy it.&rdquo;</p> <p style="text-align: justify;">&ldquo;Media Elements is focused on protecting that reputation,&rdquo; she added.</p> <p>&nbsp;</p> <p>For more information on Media Elements visit <a href="" target="_blank"></a> or contact:</p> <p>Cecelia Haddad&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Judy Goldman</p> <p>0411 264 948&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 0402 277 226</p> <p><a href=""></a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a href=""></a></p> Fri, Apr 05 2013 Accentuate + PR gains Academic Associate - Dr Chris Galloway <p style="text-align: center;"><br /> <span style="font-size:12px;"><em><img alt="" src="/sb_cache/industrynews/id/682/f/accuntuate.jpg" style="width: 249px; height: 59px;" /></em></span><br /> &nbsp;</p> <p>&nbsp;</p> <p><span style="font-size:12px;"><em><img alt="" src="/sb_cache/industrynews/id/690/f/Dr Chris Galloway 321x410.jpg" style="width: 200px; height: 255px; float: right;" />F</em></span><em><span style="color:#000000;">riday 5th March</span></em><span style="color:#000000;"> - Wellington public relations consultancy <a href="">Accentuate+ Public Relations</a> (Accentuate) today announced that Dr Chris Galloway has joined the firm as an academic associate.</span></p> <p><span style="color:#000000;">Dr Galloway recently returned to New Zealand to take up the role of senior lecturer in public relations at Massey University&rsquo;s Albany campus after 10 years in Australia where he held senior positions at Monash University and more recently Swinburne University of Technology where he was Discipline Leader Public Relations &amp; Advertising. </span><br /> <span style="color:#000000;">Accentuate principal Rob McGregor said, &ldquo;I have known Chris for almost 20 years and when I learnt he was planning to return wanted to enter into an alliance with him whereby he would be available to provide strategic advice to our clients and we could reciprocate by providing his students with work experience.&rdquo;</span></p> <p><span style="color:#000000;">Chris Galloway specialises in issues, crisis and risk communication, with a focus on reputation risk management. He is best known for developing an original methodology to help corporate reputation managers identify and manage reputation threats.</span></p> <p><span style="color:#000000;">Before launching an academic career, Dr Galloway was a senior corporate affairs executive, working for organisations including Telecom New Zealand, the New Zealand Meat Board and Public Trust. He is co-editor of a book on public relations issues and crisis management, and has published papers in journals such as Public Relations Review, the Journal of Communication Management, the Asia Pacific Public Relations Journal and Prism.</span></p> <p><span style="color:#000000;">He has a PhD (Monash), Master of Management [Communication Management] (Distinction), Massey University New Zealand, 2000; a Master of Communications (Merit), Victoria University of Wellington, 1997; APR - Accredited in Public Relations, Public Relations Institute of New Zealand, 1991; and a Bachelor of Arts (University of Auckland), 1971</span></p> <p><span style="color:#000000;">Rob McGregor said, &ldquo;Accentuate&rsquo;s raison d&rsquo;&ecirc;tre was to provide organisations wanting to proactively manage their public relations with access to external resources with experience and expertise in how to best manage their profile and reputation. Chris will contribute best practice public relations based on the latest developments by scholars here and overseas. We look forward to a long and mutually beneficial association.&rdquo;</span></p> <p><span style="color:#000000;">ENDS</span></p> Fri, Mar 22 2013 Horizon secures two new clients <p>&nbsp;</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/678/f/Horizon comms group.jpg" style="width: 250px; height: 168px;" /></p> <p><em>Friday 22nd March, 2013</em>&nbsp;- Horizon Communication Group today announced its appointment by The Australian National Prevention Health agency to manage public relations and digital marketing activity for a campaign to tackle binge drinking.&nbsp;</p> <p>This was quickly followed by another competitive win as Horizon was also selected to develop and implement an integrated campaign (including stakeholder, social and traditional media) to launch the University of New England&rsquo;s Future Campus in &nbsp;Western Sydney.&nbsp;</p> <p>&ldquo;Horizon provided us with a comprehensive response&nbsp;to the tender with fresh ideas,&quot; said&nbsp;Michele Gapes, Communications Manager, UNE</p> <p>&ldquo;Horizon has worked on many federal government campaigns over the years and we are delighted to be working with ANPHA on this very important social issue,&rdquo; said Liz McLauglin, Managing Director.</p> <p>&ldquo; For both of these campaigns we have partnered with Channel Zero to extend our expertise in digital and experiential activations to reach our target audiences. Channel Zero and Horizon have been working together on a number of joint clients over the past few years and we will be actively working together on more business development throughout the year,&rdquo; she added</p> Wed, Mar 20 2013 Zendesk Hands Wider Asia Pacific Brief to BENCH PR <p style="text-align: center;"><img alt="" height="59" src="/sb_cache/industrynews/id/670/f/Zendesk-logo.png" width="251" />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img alt="" src="/sb_cache/industrynews/id/674/f/bench_signature.jpg" style="width: 61px; height: 79px;" /></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><em><strong>Melbourne 19 March 2013</strong> </em>- Melbourne-based technology and business communications specialist BENCH PR has picked up a wider Asia Pacific brief from client <a href="" target="_blank">Zendesk</a>. The award winning agency has handled Australia and New Zealand communications for the cloud based customer service provider since it established its APAC HQ here in 2011. But with Zendesk having tripled its revenue in since it arrived in Australia as well as opening further offices in Japan and the Philippines; it has rapid regional expansion firmly in its sights.</p> <p style="text-align: justify;">Commenting on the broader appointment, Michael Hansen, Zendesk&rsquo;s vice president and APAC managing director, said, &ldquo;We are a fast moving business and we need a communications partner that can keep pace. BENCH PR has demonstrated that it can do this. The team understands our proposition just as much as they understand the marketplace and media across the countries in which we operate. That&rsquo; s why we had no hesitation in asking BENCH PR to support us as we blaze a trail across these exciting regions.&rdquo;</p> <p style="text-align: justify;">BENCH PR founder and managing director, Jocelyn Hunter, said, &ldquo;Zendesk is one of a handful of clients that we now represent across Asia Pacific. For technology businesses, in particular, the APAC marketplace is an exciting place to be operating in right now. For us it is equally as exciting to help tell our clients&rsquo; stories to the many diverse audiences that this region covers.&rdquo;</p> <p>BENCH PR&rsquo;s remit covers the whole APAC region except for Japan.</p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;">ENDS</p> <p>&nbsp;</p> <p><strong>For further information, please contact Zoe Palmer, BENCH PR</strong></p> <p><strong>T. 0427 077274 E.</strong></p> Tue, Mar 19 2013 Walnut Melbourne Appoint Thrive PR + Communications <p>&nbsp;</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/662/f/THRIVE_LOGO_High Res.jpg" style="width: 250px; height: 125px;" /></p> <p><br /> <em>Tuesday 19th March 2013</em> -&nbsp;Shoe label Walnut Melbourne has appointed thrive pr + communications as its new PR agency. The agency will look after all strategic digital and traditional media relations. The brand will have a full installation in the agency&rsquo;s thrive360 showroom, showcasing products from the children&rsquo;s and women&rsquo;s ranges.<br /> <br /> Established in 2009, by Sophie Cooper and Sophie Cooper, the identically named sisters-in-law, the brand gave children&rsquo;s footwear a refreshing new direction with its playful, fun and practical designs. Capturing the essential blend of fashion and function and quickly, it became the affordable choice for the modern parent who didn&rsquo;t want to compromise on style. Due to demand, Walnut launched a ladies range in 2009 offering great styles in canvas and leather with simple, clean and traditional styles with a modern twist.<br /> &nbsp;<br /> Kara Geyer, Commercial Director for thrive360 commented on the appointment: &ldquo;Walnut has established a strong foundation in the Australian market and we&rsquo;re really looking forward to rolling out our plans and assisting them in taking the business profile to the next level.&rdquo;<br /> &nbsp;<br /> Famous for their ballet flats and children&rsquo;s canvas shoes, Walnut sells over 250,000 pairs of shoes a year. The products are sold through some 500 boutiques around the country, online and in large national stores such as David Jones and Shoes &amp; Sox.<br /> &nbsp;<br /> Sophie Cooper (nee Carnegie), Joint Owner of Walnut Melbourne, added: &ldquo;We&rsquo;re excited to be going to market with a more strategic approach to our overall communications. It&rsquo;s fantastic that we&rsquo;re able to utilise the company&rsquo;s thrive360 showroom space to create a Walnut shoes installation, helping to give us better access to media and a more consistent and accessible presence in Sydney. &ldquo;</p> <p>&nbsp;</p> Tue, Mar 12 2013 Stellar Appoints New Stars <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/658/f/Stellar.jpg" style="width: 148px; height: 34px;" /></p> <p><em>Tuesday 12th March 2013 </em>-&nbsp; Stellar* Concepts, one of the country&rsquo;s most successful and respected marketing communications and PR agencies, has appointed of a full-time Creative &amp; Content Director to work across its entire client portfolio.</p> <p>Fresh off the boat from London, Henry Biggs has a background that encompasses PR; tabloid, broadsheet and online journalism; advertising and social media.</p> <p>Additionally, an internal appointment sees Hayley Cole promoted to Brand &amp; Communications Director, a role that will see her develop and build Stellar&rsquo;s strategic vision for its clients as second-in-command to managing director Victoria Tulloch. Strengthening the account team to allow Hayley to take up her new role is Sarah-Jane Sherwood, a recent appointment who joins Stellar from an in-house position at Westpac.</p> <p>Highly skilled in producing creative for above and below the line, Henry&rsquo;s experience encompasses premium brands such as Jaguar, Land Rover, Porsche, Bentley, Mercedes-Benz, Columbia Tri-Star, Sony, Finlandia Vodka, Wines of Spain, Green &amp; Black&rsquo;s Chocolate and City University London. He has also worked as a journalist in both an online and print capacity with News International, Virgin Media, Lusso Magazine and MSN Cars, Microsoft.</p> <p>Victoria Tulloch said: &ldquo;Henry and Hayley significantly strengthen Stellar&rsquo;s creative and strategic offerings and our ability to deliver central brand ideas across the full earned and earned media landscape. Together they will be identifying and exploring growth areas for all our existing clients as well as taking the lead on developing new business.&rdquo;</p> <p>Henry said: &ldquo;We now have a never-before opportunity for brands to engage in a two-way dialogue directly with its customers. It is only PR companies that have the communications experience to start those conversations and create, build and manage relationships.</p> <p>&ldquo;Digital and social platforms mean that earned media has huge consumer confidence and engagement so it makes sense that PR agencies take the creative lead and develop the strategy and messaging across all the communications channels that prompts&nbsp;people to Tweet, Share and Like.&rdquo;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>Website: Blog: Twitter:</p> Thu, Mar 07 2013 New online course set to increase skills in healthcare PR <p>&nbsp;</p> <p style="margin-left: 160px;"><img alt="" src="/sb_cache/industrynews/id/646/f/Palin logo.jpg" style="width: 210px; height: 80px;" /></p> <p>&nbsp;</p> <p style="text-align: justify;"><em>Wednesday 6th March 2013</em> - A new online course that aims to improve practical skills and raise awareness of key challenges in healthcare PR has been launched in Australia. The course is comprised of 16 modules covering topics like healthcare media relations, medical issues management, stakeholder relations, social media strategy, PR evaluation and health-related opinion leader management.</p> <p style="text-align: justify;">Course convenor Martin Palin has combined his background in adult education (he has previously developed and presented educational modules for NSW TAFE teachers), his work in public sector health promotion and his experience in running specialist healthcare PR agency Palin Communications to build an accessible course with broad appeal.</p> <p style="text-align: justify;">He says the course is designed to suit medical marketers looking to improve their PR knowledge, PR consultants in other specialties wanting to transition into healthcare, PR interns and new graduates with an interest in healthcare, public sector health promotion professionals and health sector professionals who want to know more about PR and how it works.</p> <p style="text-align: justify;">&ldquo;A wide range of healthcare staff are now asked to play an active role in PR and social media. So I think medical practice managers, pharmacy assistants, nurses, nutritionists and allied health professionals who are interested in PR - or perhaps now responsible for it as part of their role - could all benefit from the certificate course.&rdquo;</p> <p style="text-align: justify;">&ldquo;Lots of medical marketers, students and health promotion people have asked me about a practical PR course that can help them do their job better or improve their career options. So I decided to put one together,&rdquo; said Palin.</p> <p style="text-align: justify;">The course has been reviewed by the Public Relations Institute of Australia and been given the &ldquo;thumbs up&rdquo;.</p> <p style="text-align: justify;">&ldquo;A number of interns and students have already worked their way through the course and they say it&rsquo;s great. So we want to see what the market thinks of it,&rdquo; said Palin.</p> <p style="text-align: justify;">The course costs $400+GST to enrol and gives students access to filmed introductory lectures for each module, reading lists, course notes, practical activities, writing tasks and multiple choice assessments for each subject. Successful candidates who satisfy the course requirements are issued with a formal certificate</p> <p style="text-align: justify;">To find out more about the Certificate in Healthcare PR course visit&nbsp;</p> <p style="text-align: justify;">ENDS</p> <p style="text-align: justify;">For more information: Martin Palin: 0418 419 258 or Ishtar Schneider 0422 944 023.</p> <p style="text-align: justify;">&nbsp;</p> <p>&nbsp;</p> Tue, Mar 05 2013 PRIA announces Kieran Moore as Chair of Awards Committee <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/634/f/PRIA Nat HQ scaled.jpg" style="width: 91px; height: 160px;" /></p> <p><em>March 5th, 2013</em>&nbsp; - The Public Relations Institute of Australia (PRIA) is delighted to announce Kieran Moore, CEO of Ogilvy Public Relations, as Chair of the Golden Target Awards Committee. PRIA today confirmed that Kieran&rsquo;s role will be to champion and reinvigorate the prestigious industry awards which have showcased campaign excellence since 1981.</p> <p>In a meeting today with PRIA CEO Catriona Barry, Kieran signalled that her first priority would be to align the Golden Target Awards with international best practice. &ldquo;Australia produces some world class PR and by aligning categories and entry formats with our Global Alliance partners we look forward to getting more international recognition,&rdquo; Kieran said.</p> <table align="left" border="0" height="312" width="367"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/622/f/GoldenTargetAnnouncment.jpg" style="width: 350px; height: 258px; margin-left: 5px; margin-right: 5px;" /></td> </tr> </tbody> </table> <p>With over 26 years&#39; experience, Kieran&#39;s expertise covers media relations, reputation management, public relations strategy development and implementation, crisis management and corporate positioning for business to business and consumer focused companies.</p> <p>In welcoming Kieran, Catriona added her thanks to the outgoing committee: &ldquo;Over many years Robert Masters, Marisa Gerussi and Nigel de Bussy have upheld the integrity and impartiality of the awards. I&rsquo;m confident the new committee will carry on that work with equal dedication.&rdquo;</p> <p>Kieran will be supported on the committee by Tracy Jones, Creative Territory (NT) and Adam Thomson, Leverage PR (SA), both Board members. Tracy has won four Golden Target Awards and 11 State Awards for Excellence, and was PRIA President from 2007-2009. Adam has more than 15 years&rsquo; experience in government and media liaison, stakeholder engagement, public relations and corporate communications.</p> <p>The Golden Target terms and conditions debar committee members from entering the awards.</p> <p>@PRIANational</p> Tue, Feb 19 2013 Horizon Communication Group adds Neil Travers to leadership team <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/594/f/horizon small.jpg" style="width: 292px; height: 196px;" /></p> <p style="text-align: justify;"><em>19 February, 2013 - </em>Horizon Communication Group today announced the appointment of PR industry leader Neil Travers to support the agency with its expansion plans, new business development and to assist with a number of recent business wins.</p> <table align="left" height="191" width="291"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/598/f/Justin Flaherty, Liz McLaughlin and Neil Travers.JPG" style="width: 280px; height: 187px;" /></td> </tr> </tbody> </table> <p style="text-align: justify;">Neil, who will continue to be based in Victoria, will join the agency&rsquo;s management team as an associate director.</p> <p style="text-align: justify;">Neil, a former chair of the PRIA&rsquo;s Registered Consultancies Group, was the founder and managing director of Red Agency, a director of Pacific Strategies and has held a number of senior corporate and agency roles throughout his career.</p> <p style="text-align: justify;">&ldquo;Horizon has a long and enviable reputation in the Sydney market as a dynamic and creative agency that delivers large scale and award winning work,&rdquo; said Neil.</p> <p style="text-align: justify;">&ldquo;The agency&rsquo;s plans for the future and a focus on delivering outstanding client work make it an attractive place to work.&rdquo;</p> <p style="text-align: justify;">Liz McLaughlin, the co-managing director of Horizon said, &ldquo;I am delighted Neil has agreed to work with Horizon, he is going to be a key player as we continue to grow the agency.</p> <p style="text-align: justify;">&ldquo;In addition to helping Justin Flaherty (co-Managing Director) and I reshape the agency, Neil will provide high level counsel to key clients and contribute to business development&rdquo; she said.</p> <p style="text-align: justify;">Neil Travers&rsquo; appointment to Horizon follows that of Holly McKinlay and Harriet Swatman who have both joined as Senior Account Managers</p> <p style="text-align: justify;">Holly joins Horizon from an in-house role at the Royal Botanic Gardens and Domain Trust, Sydney. She has eight years&rsquo; previous experience as a senior consultant in a UK and Middle East based communications agency specialising in retail and property.</p> <p style="text-align: justify;">Harriet also joins the agency from the UK where she was a senior consultant at leading professional services firm, Stratton &amp; Reekie. Harriet has over 10 years consulting experience and her expertise lies in professional services, property, architecture and design.</p> Tue, Feb 19 2013 Weber Shandwick Names Ava Lawler Managing Director in Australia <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/582/f/WS.png" style="width: 220px; height: 145px;" /></p> <p style="text-align: justify;"><span style="font-size:14px;"><em>Australia chairman Ian Rumsby takes on additional Asia Pacific regional role</em></span></p> <table align="left" height="182" width="168"> <tbody> <tr> <td> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/586/f/Ava Lawler High-res.jpg" style="width: 156px; height: 160px; float: left;" /><br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <span style="font-size:10px;">Ava Lawler</span></p> </td> </tr> </tbody> </table> <p style="text-align: justify;">SYDNEY, Australia, 19 February, 2013 &ndash; Weber Shandwick today announced the appointment of Ava Lawler as Managing Director of the firm&rsquo;s Australian operations, effective immediately. Lawler joins the firm from Text 100, where she served as Global Consultancy Director. She will report directly to Weber Shandwick Asia Pacific Chairman, Tim Sutton.</p> <p style="text-align: justify;">Ian Rumsby, will continue as chairman of Weber Shandwick Australia but also takes on an additional Asia Pacific regional role as Chief Strategy Officer with special responsibility for creativity and planning.</p> <p style="text-align: justify;">Ava Lawler joins Weber Shandwick with 22 years of global communications experience. During her career, she has spent more than 13 years establishing and leading managing PR businesses either within local market or across the Asia Pacific region. In Australia, she set up two PR firms for the Next Fifteen Group (Text 100 andAUGUST.ONE Communications) and was most recently on the firm&rsquo;s Global Executive Leadership Team serving as its Global Consultancy Director.</p> <p style="text-align: justify;">Ava was instrumental in the firm&rsquo;s transformation to become an industry leader in integrated digital communications. She also directed the development of innovative new services while actively consulting to key clients across corporate, technology, digital and consumer technology sectors.</p> <table align="right" height="161" width="210"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/590/f/Ian Rumsby.jpg" style="width: 200px; height: 133px; float: right;" /><p style="text-align: center;"><br /> <br /> <br /> <br /> <br /> <br /> <br /> <span style="font-size:10px;">Ian Rumsby</span></p> </td> </tr> </tbody> </table> <p style="text-align: justify;">Tim Sutton, Chairman of Weber Shandwick, Asia Pacific said, &ldquo;Ava is a quite outstanding PR professional with a proven track record of achievement, so I am very delighted that we were successful in attracting her to join Weber Shandwick. In particular, her strength in diversified marketing programs will add significant value to our clients.</p> <p style="text-align: justify;">&ldquo;Ian is one of those who, throughout his 12 year career at Weber Shandwick, has always led by personal example. He has helped our Australia team achieve terrific business momentum and I am delighted he will continue serving as Australia chairman. His new regional role reflects the huge importance that we attach to the excellence - and continuous improvement - of client program creativity and planning.&rdquo;</p> Fri, Feb 15 2013 Write Away to represent Attic Group <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/574/f/writeaway_logo.jpg" style="width: 326px; height: 100px;" /></p> <p style="text-align: justify;"><em>15 February, 2013 - </em>Attic Group, Australia&rsquo;s leading experts in roof space conversions, skylights and storage solutions, has appointed Write Away Communication + Events as its public relations representative.</p> <p style="text-align: justify;">Attic Group founder John Stewart first introduced the attic ladder to the Australian market in 1975. Since then, the company has unlocked living potential in more than 50,000 homes nationwide.</p> <p style="text-align: justify;">As part of an initial six month program, Write Away will deliver a program of media activity targeting both the consumer as well as architecture and building trade media.</p> <p style="text-align: justify;">Commenting on the appointment, Attic Group marketing manager Esther Holloway said, &ldquo;Attic Group chose to work with Write Away because of the team&rsquo;s excellent understanding of the home renovation and building markets and their proven track record in creating campaigns that deliver brand exposure across a range of consumer and trade target audiences.&rdquo;</p> <p style="text-align: justify;">Account director Simone Esamie who will lead the account, commented, &ldquo;The home renovation market is an active sector of the economy. Homeowners continue to seek new ways to add value to their home and enhance their quality of life &ndash; as the popularity of renovation TV programs, print and online media attest. Write Away looks forward to working with the Attic Group across a range of activities.&rdquo;</p> <p style="text-align: justify;">The account team also includes senior account manager Roberta Marcroft and account coordinator Kelly Gee.</p> <p style="text-align: justify;">Write Away&rsquo;s home, renovation, building and construction clients include ADT Security, Boral, HPM Le Grand, Fujitsu General, Glem Gas, Rust-Oleum and Wormald.</p> <p style="text-align: justify;">For more information about the Attic Group visit: <a href="" target="_blank"></a><br /> For more information about Write Away visit: <a href="" target="_blank"></a><br /> &nbsp;</p> Thu, Feb 14 2013 Chapstick Celebrates Loving Lips For Over A Century <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/550/f/CHAPSTICK_MASTERLOGO_POS_RGB.JPG" style="width: 300px; height: 216px;" /></p> <p style="text-align: justify;"><em>14th Februrary, 2013</em> - ChapStick Australia is turning beaches into inflatable fun-grounds as part of its national Summer Lovin&rsquo; tour.</p> <p style="text-align: justify;">Designed to remind Australians that ChapStick is the ultimate summer beauty accessory, the events are being held to reengage consumers and showcase Australia&rsquo;s favourite lip balm.</p> <p style="text-align: justify;">Ikon BFF, Porter Novelli Sydney, Match Media and BBL Interactive have teamed with Pfizer Consumer Healthcare to bring the tour to fruition with a kick-off event held on Australia Day at Melbourne&rsquo;s iconic St Kilda Beach.</p> <table align="right" height="213" width="313"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/570/f/Chapstick-Summer-Lovin'-with-Samantha-Jade.jpg" style="float: right; width: 300px; height: 200px;" /></td> </tr> </tbody> </table> <p style="text-align: justify;">At last weekend&rsquo;s Sydney stop, fans at Bondi Beach were treated to an exclusive concert from The X Factor 2012 winner, Samantha Jade. Delivering a flawless performance including four songs from her debut album and the hit single &ldquo;What You&rsquo;ve Done To Me&rdquo;, lucky tour-goers were also able to score a moment with the pint-sized pop star to grab a photo and an autograph.</p> <p style="text-align: justify;">Alicen Clarke, ChapStick Brand Manager, Pfizer Consumer Healthcare said: &ldquo;The aim of the Summer Lovin&rsquo; tour is to get ChapStick back in the hands of consumers and have the brand top of mind when choosing a lip balm.&rdquo;</p> <p style="text-align: justify;">&ldquo;The fun, outdoor events remind consumers of the carefree, laid back attitude that comes along with the ChapStick brand and are also key to building engagement with our newly developed Facebook community, which is an important tool to assist in keeping our fans up-to-date with everything ChapStick.&rdquo;</p> <p style="text-align: justify;">As part of the tour, thousands of inflatable lip chairs, lip cushions, branded iPhone cases and ChapStick lip balms will be handed out across the country.</p> <p style="text-align: justify;">ChapStick will continue the Summer Lovin&rsquo; tour in Brisbane, Adelaide and Perth this month. For further details or to follow the tour, visit <a href="" target="_blank"></a>.</p> Fri, Feb 08 2013 Celebrate WA to build WA Day profile with help of agencies <p style="text-align: center;">&nbsp;<img alt="" src="/sb_cache/industrynews/id/542/f/CLARITY_CMYK_HORZ_TAGLINE_RGB.jpg" style="width: 300px; height: 93px;" /><img alt="" src="/sb_cache/industrynews/id/546/f/303.jpg" style="width: 190px; height: 100px;" /></p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/538/f/CWALogo_CMYK.jpg" style="width: 150px; height: 150px;" /></p> <p style="text-align: justify;"><em>8th February, 2013 -</em> Celebrate WA is set to significantly increase the profile of Western Australia Day (WA Day) and public engagement in a range of events following the appointment of 303LOWE and Clarity Communications to deliver a comprehensive communications program in 2013.</p> <p style="text-align: justify;">As the State&rsquo;s premier leadership organisation, Celebrate WA champions everything positive about Western Australia and its people. It seeks to engage Western Australians in a range of celebratory activities that promote and recognise excellence in our people, lifestyle, culture and potential.</p> <p style="text-align: justify;">Celebrate WA is responsible for the planning and implementation of key activities around this year&rsquo;s WA Day long weekend from 1-3 June, including the Western Australian of the Year Awards, State of the Art (SOTA) Music Festival and various other community focused events.</p> <p style="text-align: justify;">The agencies will initially focus on supporting Celebrate WA with the promotion of 2013 WA Day activities. After 3 June they will undertake longer term strategic planning to raise the profile of WA Day activities in 2014 and beyond.</p> <p style="text-align: justify;">303LOWE will be responsible for strategy, advertising, channel and digital. Clarity Communications will undertake PR strategy, media and social media.</p> <p style="text-align: justify;">Chief Executive Jennifer Young said Celebrate WA&rsquo;s long-term goal in appointing the agencies is not just raising the profile of the events, but to also foster and encourage a State-wide discussion on what it means to be a West Australian.</p> <p style="text-align: justify;">&ldquo;One of our most important goals is to promote and lead the development of a sense of Western Australian community and achieving this will be an important part of our communications campaign in 2013 and beyond,&rdquo; Ms Young said.</p> <p style="text-align: justify;">&ldquo;After the success of last year&rsquo;s inaugural WA Day we put in place a comprehensive strategic plan to guide the development of this important celebration, and the appointment of leading agencies is an essential part of delivering that plan.&rdquo;</p> <p style="text-align: justify;">Celebrate WA is supported by LotteryWest and a range of major corporate and media partners including BHP Billiton, Hawaiian, Crown Perth, Channel 7 Perth, The West Australian and Austereo.</p> Fri, Jan 25 2013 Starr Public Relations Appoints GM <table align="left" height="248" width="183"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/534/f/Jasmine Cook - Starr Public Relations.jpg" style="width: 170px; height: 244px; float: left;" /></td> </tr> </tbody> </table> <p style="text-align: justify;"><em>Wednesday January 23, 2013 - </em>Boutique Sydney agency Starr Public Relations has restructured its team and appointed Jasmine Cook into the newly-created role of general manager.</p> <p style="text-align: justify;">Jasmine joined Starr Public Relations in 2009, where she worked across the agency&rsquo;s travel and tourism business. She brings to her new role more than 10 years&rsquo; experience in journalism, publishing and communications.</p> <p style="text-align: justify;">As general manager, Jasmine will lead Starr Public Relations&rsquo; day-to-day business operations and client management team, while providing direction across the agency&rsquo;s lifestyle, travel and corporate accounts, including InterContinental Hotels Group, Holiday Inn Hotels &amp; Resorts, InterContinental Hotels &amp; Resorts, Crowne Plaza Hotels &amp; Resorts and NSW National Parks and Wildlife Service.</p> <p style="text-align: justify;">Founder and director Luke Starr said he said he was delighted with the new appointment.</p> <p style="text-align: justify;">&ldquo;Jasmine Cook is one of the most creative and dedicated public relations practitioners I&rsquo;ve been fortunate enough to work alongside. I can&rsquo;t think of anyone I&rsquo;d be happier to see overseeing the day to day operations of the agency,&rdquo; he said.</p> <p style="text-align: justify;">In the first six months of her new role, Jasmine plans to expand the agency&rsquo;s focus beyond travel and tourism and grow their team of public relations and communications specialists.</p> <p style="text-align: justify;">As part of the agency&rsquo;s restructure, Luke will take on an advisory role from February 1, 2013, overseeing the business and providing strategic counsel to the team.</p> <p style="text-align: justify;">Founded in 2005, Starr Public Relations is a boutique communications and public relations agency based in Sydney.</p> Fri, Jan 25 2013 Australias Biggest Garage Sale Appoints Momentum2 <table align="left" height="149" width="169"> <tbody> <tr> <td style="text-align: justify;"><img alt="" src="/sb_cache/industrynews/id/518/f/Garage sale.jpg" style="width: 161px; height: 138px;" /></td> </tr> </tbody> </table> <table align="right" height="63" width="201"> <tbody> <tr> <td style="text-align: justify;"><img alt="" src="/sb_cache/industrynews/id/526/f/momentum.jpg" style="width: 193px; height: 59px; float: right;" /></td> </tr> </tbody> </table> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><em>Thursday 24 January</em> - Sydney: The combination of spring cleaning and generating greater national participation has prompted organisers of the Garage Sale Trail to move the event to Saturday 26 October, 2013.</p> <table align="right" height="171" width="267"> <tbody> <tr> <td><img alt="" src="/sb_cache/industrynews/id/530/f/Musician Angus Stone an ambassador for the Garage Sale Trail with a co .jpg" style="width: 250px; height: 167px; float: right;" /></td> </tr> </tbody> </table> <p style="text-align: justify;">Now in its third year, Garage Sale Trail has grown from a local Bondi Beach event first held in 2010 to a national campaign that is set to become one of Australia&rsquo;s largest community events with some 300,000 buyers and 150,000+ sellers articipating on the day, generating more than $1million in local economic activity &ndash; <a href="" target="_blank"></a></p> <p style="text-align: justify;">&ldquo;It just made sense to move the event to October (from May) when more people from all corners of Australia can participate in the warmer spring conditions. &ldquo;What&rsquo;s more, it&rsquo;s the time that people inherently want to clean out and de-clutter,&rdquo; Andrew Valder, co-founder of the not-for-profit Garage Sale Trail community organisation said.</p> <p style="text-align: justify;">&ldquo;This year we anticipate as many as 70 progressive local governments to come on board and get behind the campaign which not only helps create a greater sense of community where neighbours actually talk to each other, but also helps reduce tonnes of waste going to landfill by encouraging the resale and reuse of objects,&rdquo; he said.</p> <p style="text-align: justify;">In another step forward for Garage Sale Trail, and in an effort to meet the demand for the program across all corners of the country, Garage Sale Trail has appointed Sydney-based agency Momentum&sup2; to assist with communications, sponsorship and stakeholder relations for the project.</p> <p style="text-align: justify;">Momentum&sup2;&rsquo;s principal, Kim McKay AO, is well known for her engagement in large events including Oprah&rsquo;s Ultimate Australian Adventure and the current Shackleton Epic expedition.</p> <p style="text-align: justify;">As the co-founder of Clean Up Australia, McKay helped develop and grow Clean Up during its first decade of operation and served as its deputy chair for 20 years. During that time, the campaign grew to more than half a million volunteers annually in almost every post code across the nation.</p> <p style="text-align: justify;">&ldquo;One person&rsquo;s trash is definitely another person&rsquo;s treasure, and Garage Sale Trail promotes the re-use of items in one of the best ways I&rsquo;ve seen. Being involved in another national campaign, which actively engages communities in a practical way, and educates them about sustainable living, is very exciting,&rdquo; Kim McKay said.</p> <p style="text-align: justify;">Momentum&sup2; will be working closely with Garage Sale Trail to identify new national partners for the campaign, which will actively engage staff and customers in the fun, community event.</p> <p style="text-align: justify;">&ldquo;Our goal is to make Garage Sale Trail an established day on the national calendar. Having someone like Kim involved, with her experience in Clean Up Australia and other sustainability initiatives gets us a lot closer, together with our local council partners, to achieving that goal,&rdquo; Garage Sale Trail co-founder Darryl Nichols said.</p> Mon, Jan 14 2013 Lenovo strengthens relationship with Weber Shandwick <p><img alt="" src="/sb_cache/industrynews/id/506/f/Weber Shandwick.png" style="width: 220px; height: 145px;" /><br /> <em>SYDNEY, New South Wales, 14 January, 2013</em> &ndash; Weber Shandwick has begun working alongside Lenovo Australia and New Zealand to develop and execute a social media strategy that will underpin the company&rsquo;s marketing and communications efforts in 2013.</p> <p>As the company looks to extend its business success in the Australian and New Zealand SMB, enterprise, government and educationmarkets, the agency will initially focus on fostering a small-business community via social media working with Lenovo&rsquo;s senior marketing team.</p> <p>&ldquo;After managing Lenovo&#39;s social media properties in-house for two years, we identified the need for a strategic digital agency partnership that would contribute to our marketing mix and enhance our engagement with target markets,&rdquo; said Danielle Uskovic, Environment and Social Media Manager for Lenovo Australia and New Zealand. &ldquo;We were impressed by Weber Shandwick&rsquo;s credentials as a digital agency, complemented by their traditional PR experience in the technology space, and their ability to champion the story telling capabilities we needed. Weber Shandwick&rsquo;s strategic contribution to our team in terms of thinking and execution has already been valuable and we look forward to building our partnership with them over the coming months.&rdquo;</p> <p>Lenovo has gained market share across all geographies, products and customer segments, making it the world&rsquo;s fastest growing and recently touted <a href="" target="_blank">global number one PC manufacturer</a> (according to research firm Gartner). Locally, small business customers have enthusiastically supported the launch of the latest ThinkPad range, while the company enjoys the number one position in the education market.</p> <p>&ldquo;Lenovo continues to grow in the SMB market and it is exciting to tailor a social media campaign for this audience,&rdquo; said Jye Smith, vice president digital, Asia Pacific, Weber Shandwick. &ldquo;Our own expertise across social media and our understanding and experience of the technology industry provides a strong foundation to assist Lenovo in all areas of its business. We look forward to developing an active and engaged small-business social media community with Lenovo.&rdquo;</p> Tue, Dec 18 2012 Weber Shandwick Australia Strengthens Public Affairs Team <p><img alt="" src="/sb_cache/industrynews/id/498/f/WS.png" style="width: 220px; height: 145px;" /></p> <p><strong>Weber Shandwick Australia Public Affairs Team Welcomes Two New Senior Appointments</strong></p> <p><em>- Alistair Nicholas relocating from Weber Shandwick in Beijing -<br /> &nbsp;- Eliza Newton, Senior Account Manager -</em></p> <p style="text-align: justify;"><em>SYDNEY, 18 December, 2012</em> &ndash; Weber Shandwick today announced that Alistair Nicholas, executive vice president, Public Affairs, will be relocating from the firm&rsquo;s Beijing office to Sydney, effective 21 January.</p> <table align="left" height="202" width="179"> <tbody> <tr> <td> <p style="text-align: justify;"><img alt="" src="/sb_cache/industrynews/id/502/f/Nicholas_Alistair3 (3).JPG" style="width: 167px; height: 200px;" /></p> </td> </tr> </tbody> </table> <p style="text-align: justify;">As senior adviser, Nicholas will provide counsel to public affairs clients across various industries and contribute to business growth opportunities for the firm. He reports into Jacquelynne Willcox, senior strategic counsel and head of the firm&rsquo;s Public Affairs and Crisis practice.</p> <p style="text-align: justify;">&ldquo;We are very pleased to welcome Alistair to the Sydney office,&rdquo; said Willcox. &ldquo;After a decade serving clients in China, Alistair&rsquo;s expertise will prove invaluable to clients in Australia, as we face an increasing need to bridge the gap between our two countries. His knowledge of government service privitisation will also make him a critical advisor for state and private organisations seeking innovative ways of working together to better service their communities.&rdquo;</p> <p style="text-align: justify;">Nicholas joined Weber Shandwick in early 2011 after forming his own consulting firm, AC Capital Strategic Consulting, in Beijing in 2003. He previously served as Australia&rsquo;s Trade Commissioner to the World Bank and the United Nations in Washington, D.C., and as communications advisor to several Australian government ministers.</p> <p style="text-align: justify;">Nicholas&#39;s appointment follows that of Eliza Newton who joined Weber Shandwick&#39;s Public Affairs team earlier this month as a Senior Account Manager. Willcox said Eliza has a strong track record in health public affairs and will be working across the Public Affairs client portfolio.</p> <p style="text-align: justify;"><strong>About Weber Shandwick</strong><br /> Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns, and it has deep expertise in social media and digital marketing. Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit <a href="" target="_blank"></a> or <a href="" target="_blank"></a>.<br /> &nbsp;</p> Tue, Dec 11 2012 communikate et al strengthens its diverse team <p style="text-align: justify;"><img alt="" src="/sb_cache/industrynews/id/490/f/image.gif" style="width: 152px; height: 36px;" /></p> <p style="text-align: justify;"><em>December 10, 2012</em> - Leading Adelaide marketing communications firm communikate et al has appointed Maria Moscaritolo, Adam Ross and Samara Jaeger, furthering the diversity of its growing team.</p> <table align="right" height="204" width="313"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/494/f/headshot.jpg" style="width: 300px; height: 200px; float: right; text-align: justify;" /><p style="text-align: justify;">&nbsp;</p> </td> </tr> </tbody> </table> <p style="text-align: justify;">Maria Moscaritolo joins the team as Account Manager with more than 15 years experience in the media where she worked as a journalist and editor for The Advertiser, News Ltd National Bureau, Reuters at the Press Gallery, Canberra, and The Canberra Times.</p> <p style="text-align: justify;">She brings extensive knowledge of the ever-evolving Australian media landscape together with award-winning writing skills, which have been acknowledged through national commendations including the 2004 United Nations Association of Australia Media Peace Award and the 2006 Barbara Polkinghorne Award.</p> <p style="text-align: justify;">Adam Ross, appointed as a Senior Consultant, has a strong background in advertising, event management and the arts, with a genuine passion for human rights, local, national and international politics, education and sustainable practices.</p> <p style="text-align: justify;">Most recently Adam worked across the marketing, publicity and creative programs departments at the Adelaide Festival Centre, where he built strong relationships with promoters, venue operators, arts organisations and industry media, while honing his ability to develop strategic marketing communications campaigns.</p> <p style="text-align: justify;">Samara Jaeger has joined communikate et al in the Frontline Operations role. Samara has a strong interest in social media and is currently studying a bachelor of Public Relations at the University of South Australia. As a member of the New and Emerging Practitioners Group for PRIA SA, she is involved in providing industry learning, networking and professional development to emerging communications professionals.</p> <p style="text-align: justify;">Samara holds significant administration experience gained through business support roles at the Department of Education and Children&rsquo;s Services and Des&rsquo; Minibus Tours and Charters.</p> <p style="text-align: justify;">communikate et al is one of Adelaide&rsquo;s largest integrated marketing and communications consultancies representing clients across more than a dozen different sectors, including the Adelaide Casino, Community CPS Australia, HASSELL, Jacob&rsquo;s Creek Visitor Centre, Rostrevor College, Leveda and Credit Union Christmas Pageant.</p> Mon, Dec 10 2012 Thrive PR announce industry first with the introduction of Thrive360 <table align="right" height="132" width="261"> <tbody> <tr> <td style="text-align: justify;"> <img alt="" src="/sb_cache/industrynews/id/482/f/Thrive360 1 media yoga event for the launch of Coles Simply Less.png" style="width: 250px; height: 128px; float: right;" /></td> </tr> </tbody> </table> <p style="text-align: justify;"><em>December 2012 - </em>Thrive announce PR industry first + gain client powerhouse endorsements with the introduction of</p> <table height="48" width="180"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/486/f/THRIVE360_LOGO_01 (2).jpg" style="width: 200px; height: 52px;" /></td> </tr> </tbody> </table> <p>&nbsp;</p> <ul> <li style="text-align: justify;"><strong>515sqm space in Sydney&rsquo;s creative hotspot, Alexandria Creative Park (Cnr Bourke Rd and Huntley St, above The Grounds caf&eacute; of Alexandria)</strong></li> <li style="text-align: justify;"><strong>Content generation centre, brand display and activation platform, client meeting and work space</strong></li> <li style="text-align: justify;"><strong>Former Healthy Lifestyle Group Sales Director at Pacific Magazines, Kara Geyer appointed as Commercial Director for Thrive360</strong></li> </ul> <p style="text-align: justify;">One of Australia&rsquo;s most successful PR agencies, thrive pr + communications (Thrive), introduce a PR industry first with the announcement of Thrive360. Thrive360 will deliver an integrated marketing solution to meet the needs of clients. It&rsquo;s a content generation centre, brand display and activation platform and client meeting and work space. Most importantly, Thrive360 is a place where the best suppliers, whether it&rsquo;s an expert spokesperson or videographers and photographers, come together to create great campaigns.</p> <p style="text-align: justify;">Thrive360 is based in Sydney&rsquo;s hottest location, Alexandria Creative Park (housed within the same area as the award winning The Grounds caf&eacute; of Alexandria, Red Bull and Bendon) and central to Australia&rsquo;s major media houses. It has been designed in response to the changes in the media and marketing landscape and recognises the need to add greater value to brand campaigns.</p> <p style="text-align: justify;">A fully equipped, state of the art demonstration kitchen and a supporting catering kitchen were designed in consultation with celebrity chef, Adam D&rsquo;Sylva, from renowned Melbourne restaurant CODA. Brand partners Caesarstone, Reece Australia and Hagemeyer (Omega, Blanco and De Dietrich brands) are project partners.</p> <p style="text-align: justify;">Thrive Founder and Managing Director, Leilani Abels, said &ldquo;We recognised a need to be a more valuable and integrated PR partner. We wanted to deliver a versatile and functional creative space that could deliver low cost, fast turn around, quality content using either our suppliers or our clients&rsquo;. Another goal was to service our media colleagues and influencer network more effectively. Thrive360 delivers on that. It&rsquo;s telling that our clients including Coles, Simplot, Nintendo, Sunbeam and Callaway have already realised the value of the space through various activity.&rdquo;</p> <p style="text-align: justify;">Thrive360 has been launched with a powerhouse of talent behind the business. Former Healthy Lifestyles Group Sales Director, Kara Geyer, has been appointed as Commercial Director bringing more than fifteen years of media experience to the table. Her role is to work with media agencies and brands big and small, to deliver a 360 degree marketing solution.</p> <p style="text-align: justify;">&ldquo;I&rsquo;m so excited to be joining a company that has embraced the challenges in the market. Thrive has been prepared to innovate and make the necessary changes required to ensure it continues to be a leader in our industry,&rdquo; Kara said.</p> <p style="text-align: justify;">Thrive clients are set to capitalise on Thrive360. Jon Church, Head of Communications Corporate Affairs at Coles said, &ldquo;Thrive has shown real vision in creating this exciting yet practical multi-media space. It&rsquo;s in a great location for media and provides a real blank canvas for a range of events. Coles has already road-tested the space a couple of times and we were delighted with the results. I&rsquo;m looking forward to making Thrive360 the hub of our Sydney media activity.&rdquo;</p> <p style="text-align: justify;">Thrive360 is now open for brands to explore.</p> <p style="text-align: justify;">For more information about Thrive360 or to find out more about thrive pr + communications, please contact Kara Geyer on 02 9310 4011 / or visit<br /> @thrivepr #thrive360</p> Thu, Dec 06 2012 Lessons from the Lend Lease crane fire <p style="text-align: justify;"><em>December 5 - &ldquo;If it bleeds, it leads&rdquo; </em>is a great rule of thumb if you are wondering if your crisis will attract media attention.</p> <p style="text-align: justify;">A flaming crane atop a city building is the mechanical equivalent of a bloodbath, so it&rsquo;s a no brainer that it will grab headlines. But what those headlines are, and how the story is reported, is really up to how well you communicate during your crisis.</p> <table align="right" height="173" width="313"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/466/f/lend lease crane burning.jpg" style="width: 300px; height: 169px; float: right; text-align: justify;" /></td> </tr> </tbody> </table> <p style="text-align: justify;">When a Lend Lease branded crane caught fire at the University of Technology in Sydney recently the construction giant was conspicuously absent.</p> <p style="text-align: justify;">Because Lend Lease vacated the premises others leapt in to fill the void and use the incident to drive their own agenda.</p> <p style="text-align: justify;">The most vocal commentator was the union, claiming it had warned Lend Lease the crane needed maintenance.</p> <p style="text-align: justify;">Spokesperson Brian Parker did an excellent job speculating on how catastrophic the incident could have been and branding it a safety and maintenance issue just waiting to happen.</p> <p style="text-align: justify;">Now, media would have included footage of a Lend Lease mouthpiece giving their side of the story, but they couldn&rsquo;t. <a href="" target="_blank">Lend Lease only gave a written statement with the usual platitudes about safety</a>.</p> <p style="text-align: justify;">Without vision of someone speaking, reporters couldn&rsquo;t give them airtime beyond a passing reference in the lead. And since a written statement is always emotionally barren, the networks had to give more space to the passionate union official.</p> <p style="text-align: justify;">This set a pattern which was picked up by the next day&rsquo;s print media, which again focussed on safety issues. This was exacerbated by the international media&rsquo;s linking the UTS fire to Lend Lease&rsquo;s other crane collapse in New York City during hurricane Sandy, subtly implying a pattern.</p> <p style="text-align: justify;">Curiously UTS stepped up to the plate and fielded a very dry Peter Booth who played a predictable line about everyone being safe. <a href="" target="_blank">But both his delivery and weak content failed to cut through making the exercise fairly pointless.</a></p> <p style="text-align: justify;">More importantly, it seems bizarre that UTS would walk into this crisis instead of leaving it to Lend Lease to handle. It&#39;s a bit late given the international exposure but they are now ducking for cover by declining to provide a spokesperson.</p> <p style="text-align: justify;"><a href="" target="_blank">By day two Lend Lease CEO Steve McCann finally fronted the media, but it was too little and too late</a>. They had already lost control of the court of public opinion which had it pegged as a safety issue due to lack of proper maintenance on the crane.</p> <p style="text-align: justify;">And instead of passionate assurances about safety and reassurances about the actions he was taking to ensure all cranes were safe, Mr McCann indirectly criticised the union and his delivery seemed more belligerent than solution focussed.</p> <p style="text-align: justify;">It&rsquo;s a great case study of what not to do, and one we&rsquo;ll be using in our crisis training programs from now on. There are so many things to learn from this incident it&rsquo;s hard to pick my top three but here goes.</p> <ol> <li style="text-align: justify;">Fill the information void &ndash; tell the truth, tell it early and tell it often. Make your highly skilled spokespeople available for comment and never, ever leave others to speak for you. If you don&rsquo;t comment you can&rsquo;t influence how it&rsquo;s reported.</li> <li style="text-align: justify;">Equip your spokespeople with great communication skills. The Union&rsquo;s Brian Parker came across strong, passionate and authentic which made him credible and got him the most airtime.</li> <li style="text-align: justify;">Focus on actions and success and never play the blame game. Show us you are working to fix the problem, give us reasons to trust you. Above all use your 60 seconds to tell us your side of the story and back it up with evidence rather than slinging mud.</li> </ol> <p style="text-align: justify;">PS: if Lend Lease or UTS could have apologised to the people of Sydney for the inconvenience this incident caused it would have been a really smart move. And it would not have been an admission of liability no matter what your lawyer tells you.<br /> <br /> <em>This <a href="" target="_blank">article</a> was originally published by <a href="" target="_blank">Geoffrey Stackhouse</a>, Managing Director <a href="" target="_blank">Clarity Solutions</a></em></p> Tue, Dec 04 2012 UC book: PR is more than a media release <p style="text-align: justify;"><em>December 3, 2012</em>: Public relations professionals need to think past their next tweet or media release and consider planning for the long-term benefit of their organisation, according to a new book by a University of Canberra communications academic.</p> <p style="text-align: justify;">University public relations lecturer James Mahoney&rsquo;s new book Strategic Communication: Principles and Practice is the first in the world to provide a broad approach to public relations planning in the mid and long-term. It was launched at Parliament House last Friday 30 November by the Member for Canberra Gai Brodtmann MP, a fellow of the Public Relations Institute of Australia.</p> <table height="389" width="448"> <tbody> <tr> <td> <p><img alt="" src="/sb_cache/industrynews/id/462/f/James Mahoney book release.jpg" style="width: 450px; height: 300px;" /><br /> <em>L-R: Chair of the PRIA ACT College of Fellows Thomas Parkes, Member for Canberra Gai Brodtmann and UC lecturer James Mahoney at the Parliament House launch of Mr Mahoney&rsquo;s book on strategic communications.<br /> Photo: Michelle McAulay</em></p> </td> </tr> </tbody> </table> <p style="text-align: justify;">&ldquo;The book is about strategic communication planning that looks at much more than day-to-day, immediate bottom line tactics like media releases and tweets &ndash; it is about having strategies in place that deal with issues in the mid and long-term as well,&rdquo; Mr Mahoney said. 

</p> <p style="text-align: justify;">&ldquo;Too often in professional practice, particularly in political communication, it seems that getting a tactical run in the mass news media to try to set an agenda is regarded as more important than working in a strategic way.</p> <p style="text-align: justify;">&ldquo;For example, resolving a reputational issue, like that facing the banks that triggered the global financial crisis, or BP after the Gulf oil spill, needs a focus on communication activity that can take months, often years, to successfully implement. Nor is it possible to establish meaningful relationships with people who are important to an organisation by relying on one or two media releases.&rdquo;
</p> <p style="text-align: justify;">Published by Oxford University Press, Mr Mahoney said the book suggests communication strategies should be linked to the way organisations plan their business activities in three time horizons: what they need to do now, in the mid-term and in the long-term.</p> <p style="text-align: justify;">&ldquo;This book is the first to take this approach to professional communication strategic planning. But while it&rsquo;s an Australian publication, the principles can be applied anywhere.&rdquo;</p> <p style="text-align: justify;">This is Mr Mahoney&rsquo;s third book. He is a senior lecturer in public relations and convenor of the Master of Strategic Communication at the University and a life fellow and former national secretary of the Public Relations Institute of Australia. His PhD research is on strategic communication decision-making.
</p> <p style="text-align: justify;">Strategic Communication: Principles and Practice is available at the Co-op Bookshop on campus and as an eBook through <a href="" target="_blank">Vitalsource</a>.</p> <p style="text-align: justify;"><em>Originally posted on December 3, 2012 by Kristyn Comino in <a href="" target="_blank">Monitor Online</a> </em></p> Thu, Nov 22 2012 Edelman Acquires Leading Australian Digital Agency - Design Royale <p style="text-align: justify;">Both agencies celebrate the union by launching #GoodTogether, a search for a pro-bono recipient of their combined skills.</p> <p style="text-align: justify;"><em>Sydney, November 22, 2012</em> &ndash; Edelman, the world&rsquo;s largest public relations firm, today announced the acquisition of one of Australia&rsquo;s leading digital agencies, Design Royale. The two agencies will co-locate in Sydney.</p> <p style="text-align: justify;">Design Royale will retain its brand and existing client portfolio. Combined with Edelman&rsquo;s existing digital staff across Sydney and Melbourne, the group will be Australia&rsquo;s largest digital PR team.</p> <p style="text-align: justify;">To celebrate the union, both agencies are offering 50 hours each of pro-bono time to a worthy recipient to showcase their combined digital skills. More details about this initiative can be found at <a href="" target="_blank"></a></p> <p style="text-align: justify;">&ldquo;Design Royale is one of the country&rsquo;s best digital agencies and we are delighted to welcome them to the Edelman family,&rdquo; said Michelle Hutton, CEO of Edelman Australia. &ldquo;Design Royale brings the creative and technical capabilities to build the apps, web and mobile campaign platforms our clients demand as part of their integrated creative mix. Our clients want digital thinking and they want to know that their agency partners understand what&rsquo;s possible and what can be delivered. Design Royale enables that for Edelman,&rdquo; she added.</p> <p style="text-align: justify;">&ldquo;Joining forces with a global agency such as Edelman is truly exciting. We have been working together for nearly two years now and are delighted to be taking the next step in our relationship,&rdquo; said Design Royale partners Elliott Risby and Martin Konrad. &ldquo;By combining our technical and creative capabilities with Edelman&rsquo;s world renowned PR/Digital thinking, we look forward to growing our business across Australia and Asia,&rdquo; they said.</p> <p style="text-align: justify;">&ldquo;Australia is very much an integrated marketing environment where the best clients expect great strategy, creative and execution. The combination of the world&rsquo;s largest PR agency with such a great creative digital shop will be a winning combination,&rdquo; said David Brain, president and CEO of Edelman Asia Pacific.</p> <p style="text-align: justify;">The announcement comes right off the back of Edelman Digital&rsquo;s sponsorship of the World PR Forum in Melbourne, where Richard Edelman delivered a keynote address entitled &ldquo;Our Time to Lead&rdquo; on PR&rsquo;s ability to go beyond perception management and move brands, business and society forward.</p> <p style="text-align: justify;"><strong>About Design Royale</strong><br /> Founded in 2007, Design Royale creates connected digital experiences, products and services for clients both domestically and internationally. Design Royale offers clients a vast range of digital expertise across; online advertising and digital product innovation including; mobile, social, websites, products, games and ecommerce. The team of 15 consists of strategists, creative technologists, engineers, interactive designers and digital producers. Design Royale was nominated for a 2010 B&amp;T Digital Services Company of the Year and 2011 Digital Hot shop of the year.</p> <p style="text-align: justify;"><strong>About Edelman</strong><br /> Edelman is the world&rsquo;s largest public relations firm, with 66 offices and more than 4,500 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age&rsquo;s top-ranked PR firm of the decade in 2009 and one of its &ldquo;A-List Agencies&rdquo; in both 2010 and 2011; Adweek&rsquo;s &ldquo;2011 PR Agency of the Year;&rdquo; PRWeek&rsquo;s &ldquo;2011 Large PR Agency of the Year;&rdquo; and The Holmes Report&rsquo;s &ldquo;2011 Global Agency of the Year&rdquo; and its 2011 &ldquo;North American Large Agency of the Year.&rdquo; Edelman was named one of the &ldquo;Best Places to Work&rdquo; by Advertising Age in 2010 and 2012 and among Glassdoor&rsquo;s top five &ldquo;2011 Best Places to Work.&rdquo; Edelman owns specialty firms Edelman Berland (research), Blue (advertising), A&amp;R Edelman (technology), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit <a href="" target="_blank"></a> for more information.</p> <p style="text-align: justify;"><strong>About Edelman Digital</strong><br /> Edelman Digital is the world&rsquo;s first and largest global social agency with over 800 employees worldwide. We leverage the industry&rsquo;s best talent, combining insight driven business strategy with flawless program execution. This leads to measurable results for our clients and tangible value for their stakeholders.</p> Tue, Nov 20 2012 The Truth About Brands and Blogging <p><img alt="" src="/sb_cache/industrynews/id/450/f/impact.png" style="width: 400px; height: 82px;" /></p> <p><strong>Bloggers claim to be as influential as mainstream media but 69% of businesses fail to grasp their importance </strong></p> <p><em>November 20, 2012 - The Truth About Brands and Blogging: new research study into blogging released at World PR Forum in Melbourne</em></p> <p style="text-align: justify;">Sixty nine per cent of businesses are failing to grasp the importance of new media and blogging despite the fact that 95 per cent of bloggers want to work with brands, according to the results of IMPACT Communications Australia&rsquo;s new research paper, The Truth about Brands and Blogging, that will be launched at the World PR Forum today.</p> <p style="text-align: justify;">&ldquo;Bloggers have become absolutely essential to those marketing their businesses. Fifty one per cent of bloggers believe they are important to influence niche markets, whilst 25 per cent believe they are as influential as the mainstream media,&rdquo; says report author and IMPACT director, Allison Lee, who will reveal the results at a session entitled &lsquo;Communicating and Connecting in Digital and Social Spaces&rsquo; at 11.30am on Tuesday, 20 November 2012.</p> <p style="text-align: justify;">IMPACT&rsquo;s in-depth study, The Truth about Brands and Blogging demystifies bloggers and how brands can work with them. The report draws on quantitative surveys and in-depth interviews with prominent Australian bloggers. It also includes survey data from 17 PR firms in 14 countries which, like IMPACT, are members of international PR network ECCO International Communications Network.</p> <p style="text-align: justify;">&ldquo;The world has changed. No longer is marketing about reaching the most people, it&rsquo;s about reaching the most engaged. Now it is bloggers, with their strong community of dedicated readers, who drive customer&rsquo;s purchasing decisions. It&rsquo;s new-fashioned word of mouth,&rdquo; says Lee.</p> <p style="text-align: justify;">Despite this, 43 per cent of companies fear that bloggers are risky and simply don&rsquo;t know how to work with them. And bloggers know it; 56 per cent said marketing and PR professionals simply don&rsquo;t understand blogging.</p> <p style="text-align: justify;">Lee believes that most businesses fail to recognise the highly personal nature of blogging. The study found 43 per cent of bloggers believe creating a unique and personal voice in their writing was the most important element of blogging, while 93 per cent of bloggers won&rsquo;t write about products they have not experienced personally.</p> <p style="text-align: justify;">&ldquo;The approaches that are used to communicate with traditional media won&rsquo;t work with bloggers because journalists and bloggers are not the same thing. For bloggers, their personal experience is as important as what happens in world stage,&rdquo; says Lee.</p> <p style="text-align: justify;">While Lee believes all brands need to understand the blogging communications, she warns that blogger outreach requires skill. She says, &ldquo;Bloggers are much maligned and often receive patronising demands to run stories. Blogger outreach requires skill. In fact, 83 per cent of bloggers want to work with PR agencies with a Written Code of Conduct for Blogger Outreach.&rdquo;</p> <p style="text-align: justify;">The Truth About Brands Blogging identifies the seven deadly sins of blogger outreach. They are:</p> <p style="text-align: justify;"><strong>1. Ignorance of the blog and its community of readers:</strong> Put simply, don&rsquo;t send a leg of lamb to a vegetarian blog! Know that you are talking to the right blogger and the right readers.</p> <p style="text-align: justify;"><strong>2. Failure to build relationships:</strong> Bloggers are different to the mainstream media. It&rsquo;s not appropriate to fire off media releases scattergun. You need to be part of the community and have relationships with bloggers.</p> <p style="text-align: justify;"><strong>3. Impersonal approaches:</strong> Don&rsquo;t even think about &lsquo;Dear Blogger&rsquo; emails. Not only will this result in failure, it will burn relationships.</p> <p style="text-align: justify;"><strong>4. Lack of respect for bloggers&rsquo; editorial integrity:</strong> Free products will not result in blogger&rsquo;s coverage so don&rsquo;t demand or expect it. Treat bloggers with the same respect you would afford a professional journalist.</p> <p style="text-align: justify;"><strong>5. Ignorance regarding bloggers&rsquo; juggle:</strong> 87% of bloggers blog as a hobby while they juggle jobs and families. Marketers need to be mindful of their time and not expect them to incur costs when writing about a product or service.</p> <p style="text-align: justify;"><strong>6. Sycophantic behaviour:</strong> Don&rsquo;t fawn to cover the fact that you don&rsquo;t know about the blog. Bloggers can see through insincere approaches.</p> <p style="text-align: justify;"><strong>7. General ignorance about blogging:</strong> Bloggers are a forgiving bunch and they understand that blogging is new to many companies. Try to understand the basics before picking up the phone.</p> <p style="text-align: justify;"><strong>About the Study:</strong></p> <p style="text-align: justify;">IMPACT&rsquo;s study is the result of a quantitative survey of food bloggers attending the annual Eat.Drink.Blog Conference; in-depth interviews with four highly-read bloggers plus review from six bloggers; literature review of academic journals and media articles; and quantitative survey of 17 PR firms in 14 countries.</p> <p style="text-align: justify;"><strong>About IMPACT:</strong></p> <p style="text-align: justify;">IMPACT Communications Australia is an award-winning PR &amp; communications agency, specialising in strategic traditional and social media campaigns for B2B and FCMG clients. Most recently IMPACT won a Golden Sabre award in the Asia Pacific Sabre Awards.</p> <p style="text-align: justify;">IMPACT is a member of the ECCO Network, a top 20 global PR group with &euro;60 million fee income, 35 consultancies in 40 countries and over 700 staff worldwide. It combines the dedicated of owner-operated business with the resources of a global network. See <a href="" target="_blank"></a></p> <p style="text-align: justify;">For more information about IMPACT Communications Australia, visit our Facebook page <a href="" target="_blank"></a> or our website <a href="" target="_blank"></a>. Follow us on Twitter at @Alli_IMPACT_PR or @IMPACT_Social. For a copy of The Truth About Brands and Blogging, contact</p> Fri, Nov 16 2012 Universal Magazines Gives Away 1 Million Magazines <p style="text-align: justify;"><em>November 15, 2012 - </em>Universal Magazines is using Magazine Week to announce that it is giving away 1,000,000 digital magazine editions in a clever promotion designed to identify and attract new customers to its brands.</p> <p style="text-align: justify;">The company is marketing a number of online destinations from which consumers can apply to download single, free digital issues. Sites such as and are used to capture new customers who are then processed through a sequence of communications, which further engage them with the brands they have selected. &ldquo;This campaign is now on a very significant scale and is bringing new customers in to our brand communities,&rdquo; said Emma Perera, Associate Publisher.</p> <p style="text-align: justify;"><strong>Digital Pathway to Print?</strong></p> <p style="text-align: justify;">&ldquo;Early trials showed that digital can be used to promote brands and then lead the customer to subsequent purchase of editions via direct mail or retail,&rdquo; commented Ms. Perera &ldquo;When we present offers to digitally-acquired customers they are just as likely to order print, as they are digital, if they like the product. We have run digital promotions that have given us a sales spike at retail &ndash; it&rsquo;s just a question of uncovering the customer and making them aware of your product, or rewarding their retail purchase with digital incentives,&rdquo; said Ms. Perera.</p> <p style="text-align: justify;">&ldquo;It would seem that since digital, we are winning new customers and that more material is being read &mdash; just not exclusively in the digital environment,&rdquo; said Ms. Perera</p> <p style="text-align: justify;"><strong>Niche Magazines are the Winner</strong></p> <p style="text-align: justify;">&ldquo;The smorgasbord of magazine offerings available to us has made us picky,&rdquo; said Ms. Perera. &ldquo;We can indulge our interests and we can demand the world&rsquo;s best because it is right there on our screens. This is the perfect situation for publishers of niche or targeted magazine products. Niche magazines tend to retain their fans for a longer life-cycle once they win them. Once a customer becomes a fan, they want to know about what you do &mdash; special editions, diaries and merchandise are all part of the desired brand experience.&rdquo;</p> <p style="text-align: justify;"><strong>About Universal Magazines</strong></p> <p style="text-align: justify;">Universal Magazines is Australia&rsquo;s largest niche publisher. Universal&rsquo;s 50 magazine titles include leaders in home, craft, bike and lifestyle categories, plus 12 niche websites. The company owns Australian Publishing Company, Universal Online Media and Westwick-Farrow Media. Universal Magazines is an independently owned private company.</p> Thu, Nov 15 2012 Corbis Acquires Demotix <p><img alt="" src="/sb_cache/industrynews/id/446/f/Corbis.PNG" style="width: 150px; height: 48px; float: right;" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>Corbis expands global media footprint and acquires breaking news photojournalism newswire, Demotix following successful investment and global distribution partnership.</p> <p style="text-align: justify;"><em>Sydney, NSW, November 15, 2012</em> &ndash; Corbis (<a href="" target="_blank"></a>), a leading visual media provider for the creative community, today announced that it acquired Demotix (<a href="" target="_blank"></a>), an award winning open news platform, following a successful investment and global media distribution partnership between the two companies announced in 2011. Exact terms of the transaction were not disclosed.</p> <p style="text-align: justify;">Launched in 2009, London-based Demotix is recognised as a source for breaking news photography from locations that many mainstream media struggle to reach. Demotix has a community of more than 6,500 active freelance professional and semi-professional photographers and videographers, who contribute nearly 50,000 images monthly. Demotix has community-based journalists in almost every country around the world, with particularly comprehensive networks in Europe, the Middle East and Asia &ndash; locations that complement Corbis&rsquo; existing network strengths.</p> <p style="text-align: justify;">&ldquo;Today&rsquo;s announcement underscores our commitment to providing our media customers access to an exceptional selection of breaking news imagery -- from premium news sources to alternative coverage outside of the scope of the mainstream newswires,&rdquo; said Gary Shenk, CEO of Corbis. &ldquo;Demotix helps build out Corbis&rsquo; unmatched portfolio of news and entertainment imagery that cannot be found anywhere else.&rdquo;</p> <p style="text-align: justify;">Corbis offers a curated selection of breaking news imagery from the Demotix collection through, as well as an affordable subscription product for publications looking to supplement their current wire service or an alternative to higher cost traditional wire services.</p> <p style="text-align: justify;">&ldquo;Through our partnership with Corbis we have expanded the reach of our network of contributors who are bringing cutting edge photojournalism each day from all over the world,&rdquo; said Turi Munthe, CEO of Demotix. &ldquo;Demotix and Corbis share the same commitment to photojournalism and editorial integrity and our team is confident this acquisition will serve to increase the impact and opportunities for Demotix contributors.&rdquo;</p> <p style="text-align: justify;">Demotix has been recognised with numerous global awards, including the Media Guardian Innovation Award for Independent Media 2009 and a Webby (News) 2011. Its images are featured daily all over the world, and have made front page of The New York Times, The Wall Street Journal, The Guardian, and many others, as well as CNN, NBC, the BBC, and other national news outlets.</p> <p style="text-align: justify;"><strong>About Corbis Images</strong><br /> <br /> Corbis Images is a leading visual media provider for advertising, marketing and media professionals, providing a comprehensive selection of stock photography and illustrations. Corbis Images has exceptional creative, documentary, archival, fine art, current events, and entertainment images to help the creative community produce distinctive work for web sites, magazines, newspapers, books, television, and films. Corbis Images serves its global customer base through its renowned Sales &amp; Service teams and its fast, intuitive web site at Corbis has offices in North America, Europe, Asia and Australia that serve more than 50 countries.</p> <p style="text-align: justify;"><strong>About Demotix</strong></p> <p style="text-align: justify;">Demotix is a multi-award winning global photojournalism newswire. With over 6,500 active photojournalists around the world, Demotix images have appeared on the front pages of the New York Times, Wall Street Journal, Guardian and elsewhere, and in print, broadcast and online media all over the globe. With an archive of over 1,000,000 news images, one of the largest networks of photojournalists and a monthly growth rate of 50,000 images, Demotix has been called &quot;Journalism for the 21st Century&quot; by the Daily Telegraph, and TechCrunch has reported that &quot;Demotix [is] reinventing the newswire&quot;.</p> Thu, Nov 15 2012 VIVA! Communications wins third CSL account <p style="text-align: justify;"><em>November 13, 2012 - </em>Dedicated health + wellness PR agency, VIVA! Communications have further cemented their relationship with Australian pharmaceutical company, CSL Biotherapies, successfully securing their third high profile account &ndash; Fluvax.</p> <p style="text-align: justify;">In addition to the new win, VIVA!, who delivered two successful PR programs for CSL earlier this year, will continue the momentum on CSL&rsquo;s Pneumovax 23 and Travel Medicine portfolio in 2013.</p> <p style="text-align: justify;">Ms Gina Kladis, Senior Brand Manager at CSL Biotherapies, says she is looking forward to building and continuing the successful partnership with VIVA! Communications.</p> <p style="text-align: justify;">&ldquo;I first approached VIVA! in early 2012 for PR supporting our pneumococcal pneumonia campaign. Despite having only a short space of time to deliver the campaign, I was confident we were in good hands.</p> <p style="text-align: justify;">&ldquo;They were very strategic, hands-on, and knew what had to be done to achieve the best media coverage. The whole team was exceptionally communicative and the material delivered was of the highest calibre,&rdquo; said Ms Kladis.</p> <p style="text-align: justify;">&ldquo;Their efforts were recognised at the highly prestigious 2012 PRIME Awards held in September, where together with CSL, we clinched PR Campaign of the Year for the Pneumovax 23 campaign.</p> <p style="text-align: justify;">&ldquo;Our experience was so positive that we did not hesitate to engage VIVA! again to execute our travel medicine campaign, which again delivered some outstanding results,&rdquo; Ms Kladis said.</p> <p style="text-align: justify;">&ldquo;We have now extended our business with VIVA! Communications to Fluvax, and having already seen some of their proposed concepts, I and am very confident we will be in the running for another PRIME award next year.&rdquo;</p> <p style="text-align: justify;">According to VIVA! Principal, Ms Kirsten Bruce, &ldquo;the VIVA! team are delighted to have won our third account with CSL and the opportunity to continue developing highly strategic and creative integrated communications campaigns.&rdquo;</p> <p style="text-align: justify;">&ldquo;This demonstrates that specialised, independent healthcare agencies are capable of winning large accounts against their multinational counterparts.</p> <p style="text-align: justify;">&ldquo;The account win reflects my team&rsquo;s hard work and commitment to delivering fantastic campaigns and program pitches,&rdquo; said Ms Bruce.</p> <p style="text-align: justify;">&ldquo;We look forward to achieving outstanding outcomes for all three brands in 2013 and further consolidating our relationship with CSL.&rdquo;</p> Mon, Nov 12 2012 AMEC launches Global Communication Effectiveness Awards <p style="text-align: justify;"><em>London, 6th November, 2012</em> - AMEC, the International Association for Measurement and Evaluation of Communication, is looking to Asia Pacific to showcase outstanding examples of how companies prove their communications programmes are working.</p> <p style="text-align: justify;">The <a href="" target="_blank">AMEC Awards</a> recognises and celebrates exceptional work and personal achievements in moving communications research and measurement forward.</p> <p style="text-align: justify;">In one of three new categories for 2013, AMEC is searching for the communications professional who is doing the most to put the importance of measuring social media on the map! The &ldquo;Voice of Change&rdquo; Award recognises the importance of social media and to recognise people who make a difference because of their own campaigning approach.</p> <p style="text-align: justify;">The new categories are:</p> <ul> <li style="text-align: justify;">Innovation in Social Media Measurement.</li> <li style="text-align: justify;">Voice of Change Award awarded to the communications professional who has demonstrated industry leadership to speak about the benefits of PR research including the importance of social media measurement.</li> <li style="text-align: justify;">Best PR Measurement on a Budget (the Little Acorns Award).</li> </ul> <p style="text-align: justify;">Barry Leggetter, Executive Director of AMEC said: &ldquo;We are looking to Asia Pacific for examples of outstanding work and because we know that digital specialists are at the forefront of social media measurement to showcase their work.&rdquo;</p> <p style="text-align: justify;">Visit <a href="" target="_blank"></a> details of all the categories and how to enter. For questions on entry, please contact Nicola Gardiner, AMEC event manager at <a href=""></a>.</p> <p style="text-align: justify;">EarlyBird deadline for entries is 28 January 2013 with the final entry deadline being 11 February, 2013. The awards ceremony will be held at a dinner on 6th June, 2013, during the AMEC European Summit in Madrid.</p> <p style="text-align: justify;"><strong>About AMEC</strong><br /> AMEC is the International Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. AMEC has more than 120 members in 41 countries worldwide.</p> Tue, Oct 30 2012 The 5 content marketing types to convert prospects into sales <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/422/f/salesology.jpg" style="width: 350px; height: 497px;" /></p> <p style="text-align: justify;">A content marketing strategy should involve five types of content, including trust building, educational, community contributed, curated and conversion content, according to a marketing author.</p> <p style="text-align: justify;">John Jantsch, author of The Commitment Engine &ndash; Making Work worth It, describes content marketing as a tool that moves prospects from awareness to conversion, in a blog post summarising his book.</p> <p style="text-align: justify;">&ldquo;The creation and distribution of content has become such a significant aspect of effective marketing and community building these days that it requires a high place in the strategy conversation in most every business,&rdquo; he writes.</p> <p style="text-align: justify;">&ldquo;It&rsquo;s difficult for many business owners and marketers to come up with a big picture view of the role content plays in the process of building trust, being found and acquiring clients.&rdquo;</p> <p style="text-align: justify;">Jantsch&rsquo;s five types of content that are required in a content marketing strategy to move prospects along the different stages of the purchase path are:</p> <p style="text-align: justify;"><strong>1. Trust building:</strong> bridge the gap from general awareness to building trust as a useful and knowledgeable resource (eg. how to articles, reviews, articles),</p> <p style="text-align: justify;"><strong>2. Educational: </strong>once you create awareness and trust a prospect will want to know more about your approach, solutions, story and organisation (eg. eBooks, newsletters, webinars),</p> <p style="text-align: justify;"><strong>3. Community contributed: </strong>get your customers involved in producing the content to nurture loyalty and community (eg. testimonials, guest blog posts, reviews),</p> <p style="text-align: justify;"><strong>4. Filtered: </strong>curate and aggregate content produced by others to filter insights for your audience (eg. curated posts, custom RSS feeds, social media sharing), and</p> <p style="text-align: justify;"><strong>5. Conversion: </strong>provide a call to action or hook to convert prospects to the action of buying (eg. events, case studies, ROI calculators).</p> <p style="text-align: justify;">In addition, content for a content marketing strategy should be created around the most important keyword phrases for your industry, the essential themes of education in your business, and your company&rsquo;s core points of differentiation, Jantsch concludes.</p> <p style="text-align: justify;">Marketing | <a href="" target="_blank">Marketing Magazine</a> | 18.10.2012</p> Tue, Oct 30 2012 5 sloppy mistakes that hurt you on social media <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/418/f/sloppy.jpg" style="width: 450px; height: 300px;" /></p> <p style="text-align: justify;">I want to tear my hair out when I see people making social media faux pas that hurt their brands. They&rsquo;re little things that you may not notice, but everyone else does.</p> <p style="text-align: justify;">Believe it or not, the following mistakes can send prospects (and even current customers) out the door:</p> <p style="text-align: justify;"><strong>1. No bios.</strong> Social media is about making connections, right? How am I supposed to know who you are and how you relate to me if there&rsquo;s no description of what you do or where you work? I&rsquo;m huge on networking through social media, and being online is just pointless if you don&rsquo;t make yourself available to those willing to meet you.</p> <p style="text-align: justify;"><strong>2. Sloppy profile pictures</strong>. No picture, a blurry one, or an unprofessional shot are unacceptable images. For social media to work there has to be a human element to it. Photos are an essential part of this. I will not follow you if your profile picture is an egg, a possession, or a movie star that &ldquo;sorta kinda&rdquo; looks like you.</p> <p style="text-align: justify;"><strong>3. Not giving credit or providing attribution.</strong> A way to lose connections is to share or use content without attribution. It&rsquo;s easy enough to grab a Twitter handle or tag someone on Facebook, so take the extra seconds to be sure you have it when you repost. It&rsquo;s also not just about borrowing content, but about creating a connection with the person who published that content so they know you&rsquo;re an advocate. That&rsquo;s how influencer relationships are built. Get yourself on the radar of that &ldquo;special someone&rdquo; online.</p> <p style="text-align: justify;"><strong>4. Deleting posts because of small errors.</strong> This is disruptive, especially if others have already retweeted you or linked to your tweet. The friends of friends who click on your content will end up getting a page load error&mdash;then what? Leave the mistake (it makes you seem less like a robot auto-tweeting anyway), and correct it in a follow-up post. Your community will appreciate it.</p> <p style="text-align: justify;"><strong>5. Cross-posting. </strong>Posting your tweets to Facebook isn&rsquo;t amplifying anything. It&rsquo;s annoying people. People who engage primarily on Facebook might not be familiar with hashtags. The likelihood is that when you post your tweets to Facebook, your fans or friends are seeing these and question marks are floating above their heads. Don&rsquo;t devalue your community with the same content on each network. Customize content to your audiences for the best effect. Cross-posting can be done, but in moderation and with care.</p> <p style="text-align: justify;">Social media is a delicate balance of content, networking, and engagement. Be mindful of the moves you make to avoid confusion and aversion.</p> <p style="text-align: justify;">Have any other social media mistakes that drive you nuts?</p> <p>By Stacey Acevero | <a href="" target="_blank">PR Daily</a> | 13.07.2012</p> Tue, Oct 30 2012 The 7 Cs of building a social media strategy <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/414/f/cs.jpg" style="width: 450px; height: 364px;" /></p> <p style="text-align: justify;">After using social media for a while, a lot of people and companies decide that they need a strategy. Of course, that approach is like putting the cart before the horse.</p> <p style="text-align: justify;">To ensure success, think about your social media strategy in the context of the seven Cs.</p> <p style="text-align: justify;"><strong>1. Community</strong></p> <p style="text-align: justify;">Like all good communication, it is best to start by determining your target audience. Where do they spend time online? What social media channels do they use? Before your social media efforts can take shape, you should listen and learn about your community.</p> <p style="text-align: justify;">For example, one of their top social media communities for a business-to-consumer brand such as Oreo is Facebook. Its recent salute to the Mars landing was a huge hit with their 27 million Facebook fans. Meanwhile, a job seeker will most likely find a community on LinkedIn. According to a recent survey, 93 percent of job recruiters use LinkedIn to find qualified candidates.</p> <p style="text-align: justify;">Finding out where your community interacts on social media is the first step of a successful social media strategy. It&rsquo;s important to determine what type of conversations are taking place about your brand and in your industry before engaging in a community or building a community from scratch.</p> <p style="text-align: justify;"><strong>2. Content</strong></p> <p style="text-align: justify;">After you figure out how your community engages with social media, you should determine what content you&rsquo;re going to share with your followers.</p> <p style="text-align: justify;">For example, if you want to grow your personal brand, what articles are you going to share to highlight your expertise about your job or personal interests? If you are a company, how can you show your clients and prospects that you are a thought leader or that you are trying to make their lives easier?</p> <p style="text-align: justify;">To learn more about the importance of content, you may want to read the Content Marketing Institute blog.</p> <p style="text-align: justify;"><strong>3. Curation</strong></p> <p style="text-align: justify;">You can&rsquo;t think about content without mentioning curation. Curation is a way of sharing other people&rsquo;s content. According to Beth Kanter in her post Content Curation Primer, content curation is the process of sorting through the vast amounts of content on the Web and presenting it in a meaningful and organized way.</p> <p style="text-align: justify;">In his post &quot;Manifesto for the Content Curator,&quot; Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes, and shares the best and most relevant content a specific issue. Content curation is one of the easiest ways to share content because you don&rsquo;t have to create anything. This leads well into the next &ldquo;C&rdquo;: creation.</p> <p style="text-align: justify;"><strong>4. Creation</strong></p> <p style="text-align: justify;">Creation is the act of producing content online, whether it&rsquo;s in the form of text, images, or video. If you have published a blog post, uploaded a video to YouTube, or taken a picture and posted it to Instagram, you are in the creation business.</p> <p style="text-align: justify;">One of the ways to help you create content is to start an editorial calendar. It may be helpful to use this editorial calendar template. If you don&rsquo;t like spread sheets, you may want to consider using an application like Divvy. For the more advanced content creators, using a content marketing software platform such as Kapost should be something you consider.</p> <p style="text-align: justify;"><strong>5. Connection</strong></p> <p style="text-align: justify;">After you have either curated and/or created content, the next C is the physical act of sharing content. This C is about connecting with your community and gaining a deep understanding of what your target audience likes about your social media activities and strategy.</p> <p style="text-align: justify;">By looking at measurements and data, determine the kind of content your communities are attracted to and willing to share with their friends and colleagues.</p> <p style="text-align: justify;">Many brands have created buyer personas so they can better understand and connect with their target audience. In other words, personas are fictional representations of your ideal clients, based on real data about demographics and online behaviour, along with educated assumptions about their history, motivations, and concerns.</p> <p style="text-align: justify;">On the personal branding side, use these five tools to manage your relationships online.</p> <p style="text-align: justify;"><strong>6. Conversation</strong></p> <p style="text-align: justify;">This C is all about having a conversation with your community. This C is similar to the community, but the difference is the actual engagement part of communicating with your communities. To help you with this concept, learn the 3 key social media conversation starters.</p> <p style="text-align: justify;"><strong>7. Conversion</strong></p> <p style="text-align: justify;">The seventh C is conversion. You can&rsquo;t talk about social media without having a return on investment (ROI) conversation. Remember, your social media strategy should be tied to your business strategy. To help you get started, you may want to look at these 14 social media ROI metrics.</p> <p style="text-align: justify;">When thinking about this from the company perspective, it is important to remember to look at it two ways: the external view by your clients and prospects and the internal view by your employees. To develop a successful social media strategy, it is important to communicate, convince, and most importantly, convert social media into action, both externally and internally. Your social media metrics should boil down to three main categories: awareness, sales, and loyalty</p> <p style="text-align: justify;">On the personal branding side, social media is a way to help you advance your career&mdash;whether it be climbing the corporate ladder or launching a successful business. You can judge the success of your personal social media strategy by whether you&rsquo;re top of mind with your network and whether it helps you get that interview or land that perfect job.</p> <p style="text-align: justify;">For ways to maximize conversion with your social media strategy, you may want to learn about the social media maturity model. According to Forrester, there are five main stages of social media maturity and adoption.</p> <p>By Matthew Royse | <a href="" target="_blank">PR Daily</a> | 15.08.2012</p> Mon, Oct 29 2012 10 things you should never share on social media <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/410/f/status.jpg" style="width: 400px; height: 267px;" /></p> <p>Social media is all about transparency. It&#39;s about sharing and being your authentic self. Uh-huh.<br /> <br /> Well, there are some things you should probably keep to yourself.<br /> <br /> <strong>Here are 10 of them:<br /> <br /> 1. Your phone number.</strong><br /> <br /> There are creepy, disturbed people on the Internet with ill intentions and bad manners. They are called telemarketers. Don&#39;t feed them&mdash;especially after midnight. It&#39;s sort of like &quot;Gremlins.&quot;</p> <p><strong>2. Pictures of your credit card.</strong></p> <p>Yes, people actually do this. I know you&#39;re proud of your new VISA card branded with the Toronto Maple Leafs logo, but showing it off on Instagram is like asking for identity theft.</p> <p><strong>3. Pictures of any bodily function.</strong></p> <p>I know where you think I&#39;m going with this, but I&#39;m not. I&#39;m talking about potty training. This is one instance where &quot;take a picture or it didn&#39;t happen&quot; doesn&#39;t apply.</p> <p><strong>4. This video:</strong></p> <p></p> <p><strong>5. An invitation for someone to rob you.</strong></p> <p>Letting the one-sixth of the human population that is on Facebook know you&#39;re in Mexico this week while that brand new 60-inch TV you posted about last week is home alone is an invitation for someone to rob you.</p> <p><strong>6. Vague posts.</strong></p> <p>&quot;Wondering why &hellip;&quot;</p> <p>Me too. <em>Unfollow.</em></p> <p><strong>7. Your password.</strong></p> <p>This should be at the top of the no-brainer pile. If your password is the name of your cat who has a Facebook account with 1,632 friends, you either need to change your password or the name of your cat.</p> <p><strong>8. Anything that happened in Vegas.</strong></p> <p>This is a rule for a reason.</p> <p><strong>9. Your Klout score, or any other social media statistic.</strong></p> <p>If you post your Klout score, you&#39;re clearly over compensating for something.</p> <p>This leads to the final thing you should never share on social media:</p> <p><strong>10. A naked photo.</strong></p> <p>If you&#39;re an A-list celebrity taking nude pictures of yourself with your iPhone for your PR firm to leak to the media, that&#39;s fine. Otherwise, not cool.</p> <p>By Kevin Magee | <a href="" target="_blank">PR Daily </a>| 25.10.2012</p> Mon, Oct 29 2012 The most terrifying PR clients <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/406/f/scream.jpg" style="width: 420px; height: 267px;" /></p> <p style="text-align: justify;">PR professionals have nightmares all year long that are much scarier than anything to do with ghosts and goblins. Ours actually pertain to real people&mdash;the clients we serve.<br /> <br /> Forget black cats, this Halloween season we&rsquo;re highlighting the most terrifying clients to cross a PR pros path.</p> <p style="text-align: justify;"><strong>The micro-manager.</strong> We&rsquo;ve all had this one. He gives you a deadline for a document on Tuesday and on Monday&mdash;the day before it&rsquo;s due&mdash;asks when he&rsquo;ll be able to see it.</p> <p style="text-align: justify;"><strong>The DIYer</strong>. I&rsquo;m not talking about a client that wants you to do it all yourself. I&rsquo;m talking about the client that gives you an order and does it himself. For example, the client asks you to contact a reporter and then reaches out himself. Or ask you to change a pitch and then sends you a new version just as you are finishing up the re-draft.</p> <p style="text-align: justify;"><strong>The unforgiving client. </strong>Not sure whom this client crossed, or who crossed the client, but making a mistake with her is not a pretty sight. She may treat you like a blithering idiot for the remainder of the relationship or ask for you to be transferred off the account. Yikes!</p> <p style="text-align: justify;"><strong>The love you/hate you client.</strong> Oh, this one may be the worst. He praises you daily and then two weeks go by without a placement and the horns come out. Suddenly, you&rsquo;ve produced no results and are the worst agency with which he&rsquo;s worked.</p> <p style="text-align: justify;"><strong>The inhumane client.</strong> This client has zero respect for anyone. She throws out new deadlines and assignments on Fridays at 5 p.m. for a deadline of Monday at 8 a.m.</p> <p style="text-align: justify;"><strong>The never satisfied client.</strong> This client is insatiable. You have 15 meetings with journalists in New York set up? Well, she wants to know why the two remaining slots aren&rsquo;t filled. Or she asks why the Facebook post had fewer likes than the former. Or offers you this doozy: &ldquo;You got us on the &lsquo;Today&rsquo; show&mdash;great. But our segment was only two minutes.&rdquo; Sheesh!</p> <p style="text-align: justify;"><strong>The &ldquo;I want my money back&rdquo; client. </strong>You don&rsquo;t want to meet this one&mdash;trust me.</p> <p style="text-align: justify;"><strong>The O.C.D. client. </strong>Everything has to be in Calibri and 1.75 spaced. You have to spell out every last detail in summaries, but keep it to 250 words. Everything&mdash;memos, emails, etc.&mdash;must be in AP style.</p> <p style="text-align: justify;"><strong>The ad person in a PR title client. </strong>This is the client who edits your pitches so that she can insert &ldquo;marketing messages&rdquo; into the copy and thinks that media will simply pick up whatever you send out and run it verbatim. She is only satisfied when the story resulting from an interview reads like an ad, and she keeps pushing you to pitch a business/workplace story to a morning show that only covers fluff.</p> <p style="text-align: justify;"><strong>The &ldquo;Ellen&rdquo;/&rdquo;The View&rdquo;/&rdquo;Today&rdquo;-obsessed client.</strong> It used to be &ldquo;Oprah,&rdquo; but now everyone seems to want &ldquo;Ellen,&rdquo; &ldquo;The View&rdquo; or &ldquo;Good Morning, America.&rdquo; And they don&rsquo;t have a celebrity or a budget to do audience giveaways. Right.</p> <p style="text-align: justify;"><strong>The talker.</strong> This is the client who can talk the birds out of the trees and eats up your whole budget with calls and face-to-face meetings to discuss minute issues or even her personal life. She seems lonely and needs her agency to make any decision, big or small.</p> <p style="text-align: justify;"><strong>The talker. </strong>This is the client who can talk the birds out of the trees and eats up your whole budget with calls and face-to-face meetings to discuss minute issues or even her personal life. She seems lonely and needs her agency to make any decision, big or small.</p> <p style="text-align: justify;"><strong>The make me look bad client. </strong>This is client who asks you to pitch top tier media promising juicy data or key interviews and then leaves the reporter&mdash;and you&mdash;hanging out to dry when he doesn&rsquo;t deliver. It&rsquo;s a sure-fire way to get your agency person blackballed from a reporter you will likely need to pitch for another client long after this client is gone. This is also the client who begs for media placements and beats down your door to get &ldquo;results,&rdquo; but &ldquo;forgets&rdquo; to return the calls of a &ldquo;Today&rdquo; show producer for 2 days after your release goes out.</p> <p style="text-align: justify;">By Jennifer Nichols | <a href="" target="_blank">PR Daily </a>| 26.10.2012</p> Mon, Oct 29 2012 10 signs you work in PR, Australia edition <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/402/f/299489443939660132_vDLoObZo_c.jpg" style="width: 400px; height: 233px;" /></p> <p style="text-align: justify;">Last year, I wrote the &ldquo;10 signs you work in PR&mdash;the London edition.&rdquo;</p> <p style="text-align: justify;">It came off the back of a number of similar posts, including this ripper on by Lauren Fernandez (&ldquo;11 signs you work in PR&rdquo;).</p> <p style="text-align: justify;">Since writing the London edition, I&#39;ve moved back to Australia, and as a result I feel compelled to do a &ldquo;fair dinkum&rdquo; localized version.</p> <p style="text-align: justify;">So, grab a glass of your favourite plonk (wine), chuck a snag (sausage) on the Barbie (BBQ) and take a squizz (look) at how the humble public relations consultant operates down under.</p> <p style="text-align: justify;">1. You&#39;ve staged at least one media call on the steps of the Sydney Opera House. We can probably extend this to having Sydney Harbor Bridge as the backdrop, too, because nothing says &ldquo;we&#39;re in Australia&rdquo; more than a photo with those two landmarks in full view. Bonza (great)!</p> <p style="text-align: justify;">2. You&#39;ve pitched a photo idea at the Herald Sun that involves a dog or a cat (or both) doing something &ldquo;amazing.&rdquo; There is only one other way of guaranteeing your spot in the Herald Sun, and that involves paying for advertising space. Bloody oath (that&#39;s the truth)!</p> <p style="text-align: justify;">3. Your response to brief (any brief) includes at least one &ldquo;weather cross&rdquo; idea. We love our weather forecasters here and a big reason is because the weather is usually so good they often conduct their segments on location. Australia&#39;s smart PR operators realized a few years back that if you have an event going on you can invite your local weather warrior to that location for a name check or two. Choice (excellent)! Oops, &ldquo;choice&rdquo; is a Kiwi (New Zealand) saying.</p> <p style="text-align: justify;">4. You&#39;ve had the Qantas v. Virgin debate. Australia is a big country so flying around it is often a big part of a PR pro&#39;s job. The nation&#39;s two biggest airlines couldn&#39;t be more different if they tried, so announcing your alignment to one or the other is a PR non-negotiable. It may also be the origin of the &ldquo;first world problems&rdquo; meme (sorry, Snooki). Too right (definitely)!</p> <p style="text-align: justify;">5. You&#39;re best mates with someone at &ldquo;Confidential.&rdquo; &ldquo;Confidential&rdquo; is a column that is run in the majority of Australia&#39;s biggest newspapers and serves up celebrity gossip and the like. Based on the number of times the names of the columnists are dropped in conversations around the country by PR folk, these guys have about 5,000 best friends (that they&#39;re not aware of). Pig&#39;s arse, Adam (I don&#39;t agree with you, Adam)!</p> <p style="text-align: justify;">6. You&#39;ve tried to pass off Warwick Capper as a media-worthy celebrity. Warwick Capper was an Aussie Rules footballer known for wearing extremely tight shorts. In recent years, his stocks have dipped a bit, but I&#39;m pretty sure his appearance at an event has been used as a media carrot or two. Dill (Warwick Capper).</p> <p style="text-align: justify;">7. Your AFL/NRL allegiance is determined by the team your client supports. AFL (Aussie Rules) and NRL (Rugby League) fans are an incredibly passionate bunch. But, amazingly, if an important client supports one team, the PR person in the room will immediately pipe up with &ldquo;I was at the last Grand Final they won&rdquo; even if that may have taken place 20 years before they were born. Galah (silly person).</p> <p style="text-align: justify;">8. You&#39;ve been invited to the marquee at the races. Horse racing is hugely popular in Australia, but in recent years it has become a place to show off your social capital, too. Brands &ldquo;host&rdquo; special guests at the races in marquees that are notoriously hard to get an event for, but Australia&#39;s PR fraternity always seem to make the cut. Gobsmacked (astounded)!</p> <p style="text-align: justify;">9. You&#39;ve realized that PR version of the six degrees of separation is actually 1.5 degrees. While Australia is a big country on a geographical scale, its PR community is as tiny as the paws of a cuddly Koala bear. Hello cobber (friend)!</p> <p style="text-align: justify;">10. You think Kyle Sandilands (Australian radio host) is a complete and utter dipstick (loser). This not only applies to the PR fraternity, but pretty much anyone in the country with a radio connection. Bogan (takes little pride in his appearance).</p> <p style="text-align: justify;">By Adam Vincenzini | <a href="" target="_blank">PR Daily </a>| 28.10.2012</p> Fri, Oct 26 2012 7 proven ways to create viral Pinterest posts <p>Pinterest has demonstrated its traffic-driving ability in a big way.</p> <p style="text-align: center; "><img alt="" src="/sb_cache/industrynews/id/394/f/viral-pinterest-tips.jpeg" style="width: 400px; height: 400px; " /></p> <p>As a lifestyle blogger, I have seen huge traffic from Pinterest in the past six months. I have had multiple posts go &ldquo;viral,&rdquo; each receiving anywhere from 1,000 to 35,000-plus pins. These posts have translated to:</p> <p>&bull; new followers of my blog;<br /> &bull; revenue from affiliate links;<br /> &bull; higher positioning in Google search.</p> <p>For each viral post, I used the same strategies. If you want to see your blog posts get pinned hundreds, if not thousands, of times on Pinterest, consider these seven tips:&nbsp;</p> <p><strong>Write your post as a list </strong></p> <p>This is the easiest tip. People love lists. They are easy to read and pinned a lot. Consider writing your post in bulleted or list format.</p> <p><strong>Use text on your photos, or create a title graphic </strong></p> <p>This is the single most important thing you can do to stimulate pins and repins. When people pin and repin on Pinterest, they are scanning through a lot of thumbnails. Having text on a photo makes it easier for users to identify what an image is and if they want to pin it.</p> <p>(It is important to note that if you are using stock photography on your blog, you should check the terms of your contract. Many stock sites do not include rights for a photo to be pinned to Pinterest.)</p> <p><strong>Add a &ldquo;Pin It&rdquo; button beneath the photo you want to be pinned, and write a smart, searchable tag for the caption</strong></p> <p>Some people think that they don&rsquo;t need to add a &ldquo;Pin It&rdquo; button to posts&mdash;that people who use Pinterest will naturally just pin the posts they like. This is not true. People don&rsquo;t always have &ldquo;Pinterest on the brain.&rdquo; You need to tell them to pin the post. The pin button is an easy way to say hey, you should pin this. It also shows that you give the person permission to pin the content.</p> <p>Also, when you put the &ldquo;Pin It&rdquo; button on your post, you can customize the copy. Be smart. Include key words and hash tags to make your content searchable.</p> <p><strong>Write a post that is timely</strong></p> <p>This is a big one. My post on 101 Easter Basket Ideas would not have been pinned more than 41,000 times if I had posted it in February because people weren&rsquo;t thinking about Easter yet. Be very strategic about a post&rsquo;s timeliness and you will likely see big returns on pins and repins.</p> <p><strong>Ask friends who are active on Pinterest to pin your content</strong></p> <p>If your content is relevant to a friend&rsquo;s Pinterest boards, ask if they would be willing to pin your post. It is important to do this on the first day, when you are trying to gain momentum on Pinterest.</p> <p>I have a circle of blogging friends who regularly support each other&rsquo;s content through pins, tweets, etc. It can be difficult to keep up with so many blogs (even of people you genuinely like), so don&rsquo;t assume that your friends will share your content. Of course, don&rsquo;t forget to say thank you and return the favor when the time comes.</p> <p>I have seen a direct correlation between asks and posts going viral. That early traction can make a big difference.</p> <p><strong>Push the post out via social media, multiple times over an appropriate period</strong></p> <p>While I am not an advocate of posting every single blog post to Twitter, Facebook, etc. multiple times, certain posts that I am really trying to push via Pinterest I will share numerous times.</p> <p>For instance, I had a post that received more than 19,000 pins related to Father&rsquo;s Day gift ideas. I tweeted about that post almost every day for the two weeks leading up to Father&rsquo;s Day. Each day, I saw more pins to Pinterest, more traffic from Pinterest, and more sales from the affiliate links within the post. I was creative with my tweets, posted at different times of day and had other unrelated content in my Twitter stream, so it wasn&rsquo;t like my followers were only hearing about that post.</p> <p><strong>Remind people of the posts after the initial &ldquo;peak&rdquo; period</strong></p> <p>In my experience, posts gain the most traction on Pinterest in the first 72 hours of being live on your blog. That doesn&rsquo;t mean you can&rsquo;t gain additional pins after that period, but you might have to work a little harder.</p> <p>If you have an evergreen post, consider sharing it periodically to remind people that it exists and introduce it to people that haven&rsquo;t seen it before. You can simply share the post via your social media channels, or link to it in another post. Either way, you will likely see additional pins and traffic as a result. I&rsquo;m amazed that my post 10 Tips for Using Pinterest Well continues to have strong momentum on Pinterest, despite being published in March.</p> <p><em>Jessica Turner | <a href="" target="_blank">PR Daily</a> | 26.10.12</em></p> Wed, Oct 24 2012 5 ways to be more productive <p>Sometimes your productivity comes to a screeching halt.</p> <p>You can&rsquo;t possibly do anything right now. Even getting up to use the bathroom seems like a chore. A coffee the size of a banned soda in New York might help, but even then, completing that writing assignment seems like a distant possibility.&nbsp;</p> <p><img alt="" src="/sb_cache/industrynews/id/390/f/work-productivity-coffee.jpg" style="width: 450px; height: 300px; " /></p> <p>Thankfully, there are less-caffeinated ways to overcome this impasse.</p> <p>Here are five ways to be more productive at work:</p> <p><strong>1. Eat more super foods. </strong></p> <p>The wedge of deep-dish pizza you had for lunch is not going to power you through the day. That&rsquo;s not just personal experience talking; it&rsquo;s science.</p> <p>A 2005 study by Great Britain&rsquo;s International Labour Organization (ILO) found that nutritional intake has a direct impact on productivity. It even said that eating proper foods could boost the U.K.&rsquo;s national productivity level by 20 percent.</p> <p>So what kinds of foods should people consume to avoid the mid-afternoon stall?</p> <p>According to an infographic from, which cites the findings of the ILO study as well as data from WebMD, foods that boost productivity include:</p> <p>&bull; fish<br /> &bull; dark chocolate<br /> &bull; nuts and seeds<br /> &bull; avocado<br /> &bull; raw carrots<br /> &bull; blueberries</p> <p>To learn more about these foods and how they affect you, check out the infographic.</p> <p><strong>2. Look at pictures of kittens. </strong></p> <p>Browsing images of adorable kittens seems like a time-wasting activity, but a recent study found that people who looked at pictures of cute baby animals&mdash;as opposed to those who viewed images of adult animals or delicious foods&mdash;before completing a task were the most productive.</p> <p>Here&rsquo;s one to get you started (via):</p> <p><img alt="" src="/sb_cache/industrynews/id/386/f/adorable-kitten.jpeg" style="width: 200px; height: 152px; border-width: 3px; border-style: solid; " /></p> <p><strong>3. Take a break. </strong></p> <p>Don&rsquo;t take time only to look at cute animal pictures. Get up and do something.</p> <p>As tempting as it might seem to muscle through a task so you can knock it off your to-do list, researchers have found that doing so will lead to stress and exhaustion. In fact, taking regular breaks dramatically increases productivity, particularly for people who work at a computer, according to a study from 2011.</p> <p>In that study, University of Illinois psychology professor Alejandro Lleras and postdoctoral fellow Atsunori Ariga explored a person&rsquo;s ability to focus on repetitive computer tasks for an hour. The result: Those who took two short breaks over the course of an hour saw no drop in performance compared with the people who worked straight through.</p> <p><strong>4. Focus on one activity. </strong></p> <p>In other words, don&rsquo;t multitask.</p> <p>You know that person in the meeting who&rsquo;s typing something on his laptop, checking his smartphone, jotting down notes, and nodding in agreement? Well, that person is stoned&mdash;or at least as mentally dulled as someone who just smoked pot, according to researchers.</p> <p>A British study from 2005 found that workers distracted by phone calls, emails, and text messages experienced a greater temporary drop in IQ than a person smoking marijuana.</p> <p>Similarly, a study from last year noted that multitasking hurts short-term memory.</p> <p>So, what&rsquo;s the solution to this problem, given the always-connected world in which we live?</p> <p>PR exec Gini Dietrich offered some advice in a column she wrote last year for Crain&rsquo;s Chicago Business:</p> <p>&ldquo;Choose a challenging task that needs to be accomplished the next day. Block out 60&ndash;90 minutes to at least get it started, if not complete it. Close email. Turn off Skype and instant messaging. Put your email in offline mode. Turn off every alert you get for your social networks. Set the timer for your allotted time, and get to work.</p> <p>&ldquo;I&rsquo;m willing to bet good money you&rsquo;re much more productive working this way. If it works, determine the top five things you need to accomplish each day, set your timer, and get to work.&rdquo;</p> <p><strong>5. Stop forcing yourself to be a morning person. </strong></p> <p>Unless, of course, you are a morning person. Then by all means, get cracking when the rest of the world is struggling through its first cup of coffee.</p> <p>The point is to find your &ldquo;peak time&rdquo; and harness it for optimal productivity. If, for example, you kick out the jams from 4 p.m. to 7 p.m., then block out that time for your most important projects.</p> <p>To determine your peak time, suggests you monitor your workflow for a week and jot down when you&rsquo;re most productive. Adjust your hours accordingly.</p> <p>Of course, determining that you&rsquo;re an evening person is all fine and good, but how do you benefit from it when you have to be at your desk by 8 a.m. every morning? That might require a meeting with your manager, a job change, or perhaps just boatloads of coffee&mdash;plus a few super foods and kitten pictures.</p> <p><em>Michael Sebastian | <a href="" target="_blank">PR Daily </a>| 24 October 2012</em></p> Mon, Oct 22 2012 6 social media marketing mistakes to avoid <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/382/f/fail.jpg" style="width: 350px; height: 169px;" /></p> <p style="text-align: justify;"><br /> Because nearly everyone nowadays seems to have at least one social media account, many businesses have embraced social media as a way to connect with more people&mdash;customers and prospects&mdash;and to drive promotions.<br /> <br /> A poorly managed business social media campaign, however, can easily backfire if the right measures are not put in place by key people in your organization. Social media is in real time, and things can go wrong in a millisecond.<br /> <br /> So if you&#39;re using social media for marketing, what can go wrong? How might you be hurting your business rather than helping it thrive? Here are six likely shortcomings you should look out for and nip in the bud.<br /> <br /> <strong>1. Not displaying your corporate branding.</strong><br /> <br /> You would think that most marketing professionals understand the need to use corporate branding on social media. Yet, far too many businesses forget to do just that.<br /> <br /> Before you start using social media for your marketing, be sure to brand it carefully across all social media channels. Use your corporate colours, logo, tagline, and vision statement as your guide. To make your social media pages stand out, come up with themes that relate well to your corporate image.<br /> <br /> <strong>2. Not using the right social media platforms.</strong><br /> <br /> <br /> Marketing a business via social media doesn&#39;t have one-size-fits-all solutions. Many businesses try to use Facebook or Twitter accounts alone, with very little else to back up their posts or to interact with others.<br /> <br /> Instead, to succeed, you need to integrate the several social media formats into one cohesive social media marketing program. Choose the social media platforms that best fit your business, your objectives, and the tasks at hand.<br /> <br /> <strong>3. Having the wrong person in charge.</strong><br /> <br /> Letting an inexperienced person manage your social media marketing program is never a good idea. It&#39;s downright irresponsible. Consider that companies have been sued over slanderous or fraudulent posts on social media sites.<br /> <br /> Aside from the legal issues, however, if you want your social media efforts to bear fruit, the people assigned to those efforts must have at least some marketing experience-which is why, for best results, you need a team of trained marketing professionals who understand online communications and marketing.<br /> <br /> <strong>4. Lacking consistency.</strong><br /> <br /> Have you ever seen a company set up a social media profile and launch programs that start out well but then end abruptly and with no explanation?<br /> <br /> A poorly run social media account can make any company look bad fast, because it conveys the impression that the company is neither organized nor committed-to either the medium or the company&#39;s fan base.<br /> <br /> Take the time to develop an editorial calendar of topics you can post about on a regular basis on your social media platforms. Focus on upcoming promotions and news that your target market will be interested in.<br /> <br /> Some social media sites or apps enable you to schedule posts and updates in advance, so take advantage of such features to build a library of upcoming posts and to more easily manage your social media effort in the longer term.<br /> <br /> <strong>5. Including negative content about your competition.</strong><br /> <br /> Would you go to a local business networking event and then bash your competition in front of your peers? For some reason, when people engage online, they very often forget common business courtesy and speak more freely about the negative aspects of others.<br /> <br /> Bashing your competition is a big no-no that will make your business look very bad to your followers, and it could get you in legal hot water.<br /> <br /> Use your social media sites for promoting your business offerings, connecting with your customers, networking with colleagues, and sharing relevant information. Never use social media for venting or for saying negative things about your competitors.<br /> <br /> <strong>6. Not responding to comments from followers and fans.</strong><br /> <br /> Social media is a two-way street, but too often companies forget that and instead use it merely as a broadcast medium.<br /> <br /> One of the biggest mistakes that companies make is to ignore the comments and feedback left by fans and followers. Not responding to the conversation is like ignoring the phone ringing at the office or not getting back to people who&#39;ve emailed you. So, why do businesses forget about social comments? It&#39;s baffling.<br /> <br /> To maximize your efforts with business social media, consider opportunities to interact online to be a veritable goldmine for connecting with your prospects in real time.<br /> <br /> Respond directly to comments and questions and follow up with a personal message if the user provides a phone number or email address in his or her account information.<br /> <br /> Quick and direct responses will pleasantly surprise potential customers, and you will present your organization as one that cares.<br /> <br /> By Matthew Ellis | <a href="" target="_blank">PR Daily</a> | 19.10.2012</p> Mon, Oct 22 2012 10 ways to sharpen your communication skills <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/378/f/sharpen.jpg" style="width: 350px; height: 233px;" /></p> <p style="text-align: justify;">There is a buzz in the air during the final quarter of the year. In the PR community, it&rsquo;s the nagging reminder to sit down and think about new business, budgets, cuts, and strategies for 2013.<br /> <br /> The team at Business Wire is no different. We looked at our best practices to help empower you with 13 tips to make you a better communicator in 2013.<br /> <br /> <strong>1. Commit to commenting.</strong> Stop being a social media voyeur. Be active by &ldquo;liking&rdquo; and commenting on posts you read. After all, the comments can be as interesting as the posts; many people read them and they&rsquo;re a good way to make connections.<br /> <br /> <strong>2. Give before you ask.</strong> No matter what service you provide, even the well-intentioned invitation can be seen as a demand for time, effort, and attention. Take this tip from Chris Sacca, advisor to some of the top social media companies, &rdquo;If you&rsquo;re insightful and helpful, people will want to be around you.&rdquo;<br /> <br /> <strong>3. Refine your elevator pitch.</strong> How? Practice, edit, repeat. If you pitch TV stations, you know assignment editors are willing to listen, but you&rsquo;d better be able to get your point across fast. Call five assignment desks, and chances are, you&rsquo;ll hone your pitch quickly.<br /> <br /> <strong>4. Get involved with an industry organization.</strong> Don&rsquo;t just attend events&mdash;join a committee, serve on the board, or simply volunteer your time as you can. Be sure not to limit yourself to public relations and investor relations groups.<br /> <br /> <strong>5. Have a discussion about search engine optimization</strong> (SEO) with your Web team, your wire vendors, and your content creators. In fact, have as many conversations as it takes for you to understand SEO basics and start using these strategies to improve the visibility of content you produce for the web.<br /> <br /> <strong>6. Take a class or seminar. </strong>Many schools and professional societies offer continuing education classes at a low cost, and some even offer free sessions. Consider classes in photography, advanced Web technology, or Web design. You can even brush up with a business writing or grammar class.<br /> <br /> <strong>7. Share your experiences.</strong> If you have no time to sit on a board or a committee, offer to speak at one of their programs on a topic you know matches the interests of their members. In PR groups, speakers on the topics of social media, measurement, crisis communications, media relations and brand strategy are highly sought after.<br /> <br /> <strong>8. Invite a blogger out for coffee. </strong>If you don&rsquo;t work with bloggers, meet up with an editor, producer, or member of the Twitteratti with whom you&rsquo;d value having a relationship. Even if they can&rsquo;t meet face to face, the check-in email is a nice gesture and way to keep a relationship top of mind even if you&rsquo;ve moved on to cover new areas.<br /> <br /> <strong>9. Be an active listener.</strong> Multi-tasking, while great in so many ways, contributes immensely to our eclipsed attention spans. Make an effort to listen more closely. Practice by playing a pre-recorded webinar and not clicking away; or watching or listening to an on-air personality you don&rsquo;t agree with and resisting the urge to turn away or blurt out. Just listen. If you improve your listening skills you might pick up the other half of what most people don&rsquo;t hear when someone is speaking.<br /> <br /> <strong>10. Immerse yourself in mobile. </strong>Mobile marketing is the future, but the future is today. To leverage this market for you and your clients, you need to use it. Download news apps and visit the mobile rendered pages of your favourite brands. Then make sure your own messaging is mobile friendly.<br /> <br /> By Raschanda Hall | <a href="" target="_blank">PR Daily </a>| 19.10.2012<br /> &nbsp;</p> Mon, Oct 22 2012 4 secrets to standing out on LinkedIn <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/374/f/birds stand.jpg" style="width: 450px; height: 337px;" /></p> <p style="text-align: justify;"><br /> What separates the great LinkedIn profiles from the average ones is how people use all of the various features on LinkedIn. Of course, it&rsquo;s also important to have a fully optimized profile.<br /> <br /> But it&rsquo;s not good enough to just fill out your profile anymore. You must do that pesky act we all talk about so often&mdash;engage.<br /> <br /> The LinkedIn blog recently published an article about four ways to stand out on LinkedIn. Here&rsquo;s the distilled version:<br /> <br /> <strong>1. Status updates</strong><br /> <br /> LinkedIn users who share content with their LinkedIn networks at least once per week are nearly 10 times more likely to be contacted by a recruiter for new opportunities. News feeds are prominently displayed on home pages due to the recent LinkedIn upgrades. Take advantage of this by sharing articles, blog posts, third-party content, newsletters, etc. Remember, quality is key. And don&rsquo;t over post either.<br /> <br /> <strong>2. Schedule, schedule, schedule</strong><br /> <br /> Many professionals (including the attorneys with whom I work) don&rsquo;t think they have the time to be active on LinkedIn. Because LinkedIn has a variety of smartphone and iPad apps, this can&rsquo;t be your excuse anymore.<br /> <br /> Create a schedule and stick to it. Remember, you have to repeat a new action a hundred times to create a new habit. Post updates to LinkedIn on the train to work in the morning, or when you have your morning coffee. When you do it is up to you but you need to stick with it.<br /> <br /> <strong>3. Upgrade your profile picture</strong><br /> <br /> The LinkedIn blog said it best: People always dress for the job they want.<br /> <br /> People with photos on LinkedIn are seven times more likely to have their profiles viewed. This is a no-brainer in my books. It makes me uncharacteristically angry when I find a profile without a picture.<br /> Take this a step further by making sure your picture is up-to-date and engaging. There&rsquo;s almost no excuse to not have a picture. Many professionals are prominently displayed in website bios. Take this picture and add it to LinkedIn. Or invest a few dollars and have a professional picture taken. It&rsquo;s worth every penny.<br /> <br /> <strong>4. Don&rsquo;t be a Debbie Downer</strong><br /> <br /> We all know this personality type from Facebook, the people who complain about relationships, bad weather, and anything negative that has crossed their paths. Your LinkedIn network doesn&rsquo;t care, save it for Facebook.<br /> <br /> Keep it professional and update on LinkedIn. Jot down your top 10 dream companies on LinkedIn and follow them. Follow your own company, too. Share unique content your network will benefit from. Whatever you do, don&rsquo;t be a Debbie Downer.<br /> <br /> LinkedIn has more than 175 million members and a new member joins approximately every two seconds. Make sure you stand out from the crowd by sharing status updates, scheduling LinkedIn into your calendar, upgrading your profile picture, and by not being a Debbie Downer. It&rsquo;s easy to stand out from the crowd on LinkedIn if you take advantage of all the features that are available to you.<br /> <br /> By Samantha Collier | <a href="" target="_blank">PR Daily </a>| 19.10.2012</p> Mon, Oct 22 2012 4 things PR pros should always say to reporters <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/370/f/drop it.jpg" style="width: 350px; height: 233px;" /></p> <p style="text-align: justify;"><br /> <br /> PR pros are trained communicators, but I think we&#39;ve all been in a situation in which an important call with a reporter has left us flustered. Needless to say, those in the news media do not follow our PR schedule.<br /> <br /> Journalists can call or email when you&#39;re least expecting it and may need their information ASAP. It always seems like the most important calls come when you&#39;re already drowning in other work.<br /> <br /> Drowning or not, when you pick up that phone it&#39;s important to remember that every piece of communication from a reporter is an opportunity. If you want success, don&#39;t let your stress come across over the phone.<br /> <br /> We&#39;ve covered what PR pros should never say to a journalist. So here&#39;s what you should always remember to say:<br /> <br /> <strong>1. &quot;I&#39;ll start on this immediately.&quot;</strong> In PR, we know that timing is everything. For a reporter, it&#39;s almost as if the day is moving in fast forward. Reporters operate with constant urgency and efficiency, and you should, too, if you want any chance at developing a positive working relationship with that person.<br /> <br /> If you can swing it, drop everything and start on the reporter&#39;s request immediately. Never leave something urgent until tomorrow, even if it is the end of your day.<br /> <br /> If you can&#39;t fulfil their request quick enough, they will find someone who can. You will never hear a reporter say that a PR person was too responsive or too fast in filling their request. Know the reporter&#39;s deadline and adjust your own deadlines accordingly. (Hint: it&#39;s at least 90 minutes before theirs.)<br /> <br /> <strong>2. &quot;Here&#39;s an update...&quot; </strong>If you&#39;re taking longer than expected but you are making good strides toward fulfilling a request, let the reporter know with a quick email. A simple check-in reassures a reporter that you have made their request a priority and are hoping to have what they need soon.<br /> <br /> You don&#39;t want them to assume, due to lack of communication, that you&#39;ve failed, prompting them to move on to someone else.<br /> <br /> <strong>3. &quot;I can coordinate visuals.&quot; </strong>This step is crucial when working with TV reporters. If the resources are available, you need to help line up B-roll opportunities or provide a &quot;real person&quot; angle to the story. This &quot;one-stop shop&quot; approach will make the reporter&#39;s job much easier.<br /> <br /> However, do not discount the needs of print and radio outlets. As news media trends keep changing, more and more reporters for these outlets are being asked to bring a number of multimedia elements to the table in order to stay competitive.<br /> <br /> Working quickly in the hour after an urgent phone call can pay off big time for a PR pro, but getting a reporter the information they need in a timely manner is not always enough to solidify a positive working relationship.<br /> <br /> After you&#39;ve collaborated, here&#39;s the biggest phrase to keep that friendly connection intact:<br /> <br /> <strong>4. &quot;I liked your coverage of _____.&quot; </strong>Keeping up with a reporter&#39;s work is important to maintaining a positive relationship. Let them know you value their work by watching/reading their stories and making genuine comments about the finished product. Most reporters get only negative viewer/reader comments.<br /> Showing them your appreciation will help you stand out and start a positive, non-urgent conversation. In addition, always use good manners. You should never be too busy to be courteous.<br /> <br /> If you use this advice in your daily interactions with journalists, the nature of the newsroom will become much less intimidating. You both win when members of the new media know that you &quot;get it&quot; and that they can count on you to help them tell memorable, accurate, and timely stories.<br /> <br /> By Lisa Arledge Powell | <a href="" target="_blank">PR Daily </a>| 21.10.2012</p> Thu, Oct 18 2012 Personal branding: 5 components to help you land a job <p>Days after graduating from college, I landed a job at a PR agency and received a promotion to an executive level position within less than a year. While I owe a lot of my success to my Alma Mater, one thing that made all the difference was personal branding.</p> <p style="text-align: center; "><img alt="" src="/sb_cache/industrynews/id/366/f/personal brand.jpg" style="width: 300px; height: 200px; border-width: 3px; border-style: solid; " /></p> <p>Essentially, personal branding is how we market ourselves. It seems farfetched to consider marketing ourselves as if we were a product, but guess what&mdash;you are a product, and a very unique one at that.</p> <p>For example, Nike, Apple, and Target all have distinct, unforgettable brands. You can use the same concept by establishing a personal brand.</p> <p>Just imagine if these iconic brands chose to disregard the concept of product branding. That means no memorable taglines, logos, messaging, culture, engagement, appeal, visibility, partnerships, etc. Without a solid brand, you lose visibility and become overlooked. Given our economic climate&mdash;12.8 million Americans unemployed, 1.5 million jobless college grads&mdash;you probably thought of our job market. you can&rsquo;t afford to go unnoticed.</p> <p><strong>To begin this process, you need to first identify and determine a few things:</strong></p> <ul> <li>Define yourself: What are your unique skills, experiences, and values? What makes you different?</li> <li>Determine your audience: Who are you trying to reach?</li> <li>Establish your messaging: What are you trying to convey? What do you want others to remember about you?</li> </ul> <p>Identifying these areas will form the backbone of your brand. Once you pinpoint them, you can begin constructing the other pieces needed to communicate your brand. This is the fun part. To effectively communicate your brand, think of yourself as if you were an organization. What tools would you need to enable others to be able to identify you?</p> <p><strong>Implementing the following tools will be essential:</strong></p> <p><strong>Logo.</strong> What fonts, colors, shapes, etc. represent your name/brand identity? For example, let&rsquo;s say you want to convey you are a bold thinker. You could think of symbols you associate with the word &ldquo;thinking&rdquo; to design your logo. You could also use bold fonts or colors to design your name or initials. Remember, simple is more memorable, so try to design with only one to two fonts and three to four colors in mind.</p> <p><strong>Tagline. </strong>What&rsquo;s the one line that people should relate to your name/brand? For example, when you hear &ldquo;Eat Fresh,&rdquo; you probably think of Subway and its fresh ingredients? Imagine if Subway didn&rsquo;t have a tagline. Would you think it was a sandwich restaurant or a transportation organization?</p> <p>Back to our &ldquo;bold thinker&rdquo; example: This is only one facet of your brand identity. You should also consider your other strong suits to establish a more far-reaching brand so that you don&rsquo;t miss out on other opportunities.</p> <p>Let&rsquo;s say your top three traits are bold thinking, strategizing, and relationship building. One possible tagline to express these traits could be: &ldquo;Intentionally connecting your ideas.&rdquo; Remember, taglines are unique to you and offer a distinct definition of who you. Think of the U.S. Army&rsquo;s &ldquo;Be All That You Can Be&rdquo; and Sprite&rsquo;s &ldquo;Obey Your Thirst.&rdquo;</p> <p><strong>Brand tools. </strong>Creating personalized business cards, stationary, a website, etc. says to potential employers that you take yourself seriously and that you bring professionalism with your work.</p> <p><strong>Social media.</strong> It seems no discussion is complete without mentioning the role social media should play. In this case, your brand should have a presence on social media outlets such as Facebook, Twitter, and especially LinkedIn. Note I said your brand. If you have personal accounts on any of these outlets, it would be in your best interest to tailor your accounts to your brand messaging otherwise you could be conveying opposing messages. For example, if I design my brand in a way that tells potential employers I am highly motivated and driven, they should not find a Twitpic of me looking bored at work with a description saying, &ldquo;It&rsquo;s only 8:05 a.m.&rdquo;</p> <p><strong>Greeting cards.</strong> This seems to be a dying art in today&rsquo;s electronic world. But research shows that 90 percent of people prefer receiving a real card over an e-card. Why? Because it&rsquo;s more authentic, sincere, personal, and memorable, and therefore a great way to get your personal brand noticed. SendOut Cards is one of the most effective communication tools today; it enables you to design cards so customizable that you can even upload your own handwriting. You can use them to send a thank you card to that person in HR who set up your interview or to introduce yourself to a potential employer. Check it our here.</p> <p>Overall, personally branding yourself will give you the unique opportunity to share your story. It is critical to go beyond online applications or mass emails containing your r&eacute;sum&eacute;. Make use of this concept and get your foot in the door, literally.</p> <p><em>Ann Ittoop | <a href="" target="_blank">PR Daily </a>| 18.10.12</em><br /> &nbsp;</p> Thu, Oct 18 2012 8 ways to persuade your boss to embrace social media <p>Not every CEO should be online&mdash;and few of them are embracing social media, according to a report by and Domo.</p> <p>The report found that only 9 out of 19 Fortune 500 CEOs registered with Twitter were active (a tweet within 100 days of the survey), a mere two CEOs had more than 500 friends on Facebook, and zero Fortune 500 CEOs were on Pinterest.</p> <p>I have been fortunate to work directly with CEOs who are social offline. They are charismatic, well spoken, and lifelong members of the nonprofit fields that they oversee. However, neither of these CEOs had an online presence worth sharing.</p> <p>So how do you take an engaging figure and bring them online?</p> <p style="text-align: center; "><img alt="" src="/sb_cache/industrynews/id/362/f/like-a-boss.jpg" style="width: 300px; height: 200px; " /></p> <p><em>Here are eight tips to help you:</em></p> <p><strong>Confront phobias</strong></p> <p>CEOs, presidents, and members of senior management can have phobias regarding social media. If you&rsquo;re lucky, they have private accounts and have a sense of the various forms of communication.</p> <p>Regardless of their experience, you must further educate them about the benefits and risks of pursuing this form of communication professionally. Find and share accounts of other CEOs. Encourage your senior leaders to follow these conversations and show how they drive support for an organization. It is easier to overcome a phobia when someone else is leading the way.</p> <p><strong>Explain the importance of personality</strong></p> <p>Teach your senior leaders the importance of adding personality to their online image. They must be comfortable with sharing some emotions or reactions publicly if this is going to work. If they cannot agree to take sides on issues that are relevant to your mission then this may not be the mode of communication for them.</p> <p><strong>Find an outlet</strong></p> <p>Just as you decided which social media resource was appropriate for your organization, there is not a standard platform for CEOs. Discuss goals, time commitments, a support network, approval process, and personal interests with your CEO.</p> <p>Some CEOs are more suited for the brevity of Twitter, while others require a blog to state their views. If your CEO prefers photos of his work, you might consider Tumblr or an Instagram account like Zappos CEO Tony Hsieh.</p> <p><strong>Train and explain</strong></p> <p>Once you&rsquo;ve agreed upon a social media platform, both of you must commit to training. Set aside time for one-on-one tutorials, behind closed doors to protect any egos. Supply draft posts for review until your CEO&mdash;and you&mdash;feel comfortable sharing them publicly. Remember that social media training should be a continuous learning experience.</p> <p><strong>Develop unique angles</strong></p> <p>Some CEOs may think they don&rsquo;t have any updates to share. Impress upon them that this is about providing insight into their character as well as enhancing the organization&rsquo;s brand. Your CEO has a unique view of your organization and can provide an insight that can assist with a goal of transparency.</p> <p><strong>Show your dirty hands</strong></p> <p>Social media is the perfect opportunity to shatter the image of a stuffy CEO stuck behind a desk. I frequently shadowed my CEOs when they ventured from the office&mdash;which was often&mdash;to photograph them engaging in our missions and gather information for future posts. Above all, the ensuing updates demonstrated the connection between the organization&rsquo;s leader and the mission our followers supported.</p> <p><strong>Stress the 24/7 nature of social media</strong></p> <p>Your CEO should be available to answer questions from the public and participate in dialogues. If you are ghostwriting for your CEO, he or she may need to become accustomed to approving posts that you run by them day or night.</p> <p><strong>Forget Legal</strong></p> <p>Unless the legal department reviews all of your posts as part of your social media policy, trust your CEO just as he or she trusts you. Your process should determine the level of review you will need to perform. If you ghostwrite the posts based on discussions then a quick review with your CEO is appropriate.</p> <p><em>Brian Adams | <a href="" target="_blank">PR Daily </a>| 18.10.12</em></p> Tue, Oct 16 2012 10 unhealthy social media habits <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/354/f/social media button.jpg" style="width: 350px; height: 233px;" /></p> <p style="text-align: justify;"><strong>This is your brain on social media:</strong><br /> <br /> It&rsquo;s 3 p.m. You&rsquo;re sitting through another meeting that&rsquo;s so dreary and dull it&rsquo;s got you doubting your chosen professional when suddenly&mdash;BING!&mdash;an alert sounds on your phone: Someone mentioned you in a tweet.<br /> <br /> Quickly, you glance at your Twitter app. It&rsquo;s a retweet. You click through to see who this mystery admirer is when&mdash;oh, yeah, there it is, the sweet rush of dopamine that floods your brain. Ahhhh. It&rsquo;s better than a double dose of caffeine and nicotine.<br /> <br /> Everything will be OK, for the next few minutes or so.<br /> <br /> If you can relate to that story&mdash;or see yourself in any of the 10 people highlighted in this info graphic from Marketo&mdash;there&rsquo;s a good chance you&rsquo;re a social media addict:<br /> <br /> By Michael Sebastian | <a href="" target="_blank">PR Daily</a> | 15.10.2012</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/358/f/addicted to social media.jpg" style="width: 400px; height: 1421px;" /></p> Tue, Oct 16 2012 6 precautions every social media pro must take <p style="text-align: justify;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img alt="" src="/sb_cache/industrynews/id/346/f/caution2.jpg" style="width: 350px; height: 233px;" /><br /> <br /> The new nightmare for brand marketers is commonly referred to as #socialmediafail&mdash;putting out the wrong message, through inadvertence or ignorance, in social media channels.<br /> <br /> It makes the blood of any marketer or PR professional run cold just thinking of the social media crises that can occur as a result of one errant tweet.<br /> <br /> In college, I majored in radio. Back in the days vinyl still ruled, the common nightmare was failing to put the needle on the record resulting in dead air. Another waking dread was leaving the microphone on and unknowingly uttering one of George Carlin&rsquo;s Seven Words.<br /> <br /> Like the dead air of my radio past, misguided and often offensive or accidental tweets, Facebook posts, Reddit posts, and so on, keep folks like me up at night&mdash;on a regular basis.<br /> <br /> There is no shortage of examples:<br /> <br /> &bull; Chrysler&rsquo;s Twitter feed profanely complaining about Detroit traffic&mdash;<strong>whoops!</strong><br /> <br /> &bull; An agency guy complaining about/insulting his client&rsquo;s home city&mdash;<strong>ohmygosh!</strong><br /> <br /> &bull; The non-profit worker talking about getting slizzered on the non-profit&rsquo;s Twitter account&mdash;<strong>yikes!</strong><br /> <br /> &bull; Kenneth Cole making light of violence in Egypt to promote a shoe sale&mdash;<strong>faux pas!</strong><br /> <br /> Add to those list two high-profile examples from the past week or so:<br /> <br /> &bull; KitchenAid&rsquo;s Twitter account publishing a highly-offensive message about Obama&mdash;<strong>oh-no!</strong><br /> <br /> &bull; StubHub&rsquo;s Twitter account taking a rather profane approach to the &ldquo;TGIF&rdquo; tweet&mdash;<strong>holy sh*t!</strong><br /> <br /> Each case is different, and the reactions and consequences have differed as well. Because I help brands manage their online social media presence, I have my own waking nightmares of seeing this happen. Thus, I have a few thoughts:<br /> <br /> <strong>Notice that most of these problems happen with Twitter.</strong> That is not an absolute, but Twitter is especially dangerous due to its ephemeral nature. Many times we publish and move on, and it&rsquo;s easy to make a mistake. In the early days of Twitter, even I experienced the occasional private direct message go public due to a simple mistake. I survived, but as these brand issues show, that can be a matter of luck or circumstance.<br /> <br /> <strong>Never add client accounts to your personal publishing tool.</strong> I use TweetDeck largely for Twitter and Facebook, but under no circumstances do I add client accounts. Ever. I know myself too well&mdash;hilarity would not ensue.<br /> <br /> <strong>Use separate browsers when logging in to a client or corporate social account. </strong>The best side effect of the Browser Wars is that I can have my own accounts on Google Chrome, and clients&rsquo; accounts in, say, Safari or Firefox. Think of it as using separate kitchens to bake cookies due to peanut allergies. (OK, that&rsquo;s a stretch, but it&rsquo;s the best analogy I can muster for a Monday.)<br /> <br /> <strong>Always log out.</strong> What&rsquo;s a bigger pain, logging in anew for each session or explaining how that offensive tweet got on the corporate account? I&rsquo;d let you consider it, but if you have to think about it, I don&rsquo;t want you in charge.<br /> <br /> <strong>Don&rsquo;t be profane in your personal accounts. </strong>Anyone who knows me well understands that I can swear like a truck driver (those poor truck drivers get a bad rap by the way), but you will rarely see me swear in my public social media posts. I may get edgy here and there, but the fewer F-bombs I drop, the smaller the risk of one slipping into the wrong social media stream. It&rsquo;s a personal choice with which others will differ, but I like to lower the odds (metrics!).<br /> <br /> <strong>Reconsider hiring interns to do your social media (if you still are). </strong>A lot of this, outside of the mechanical mistakes, is relying on the judgment of someone representing your brand. I&rsquo;m not going to say a 25-year-old can&rsquo;t manage your social media (and people on my teams might fall into that age group; you all are exempt if you read this, of course), but I will say that maturity&mdash;regardless of age&mdash;is an absolute requirement (please leave your concerns about my own personal arrested development in the comments).<br /> <br /> So, you decide. What&rsquo;s it going to be? Are you going to be careful with your brand by taking a few easy protective measures as outlined above, or are you going to roll the dice?<br /> <br /> I&rsquo;m entertained by the mistakes for the most part, but these things are keeping a lot of us up at night. But if your goal is to have one less social media crisis to manage, for all that&rsquo;s holy put the needle on the damn record, make sure the microphone is off, and avoid dead air&mdash;or worse.<br /> <br /> By Doug Haslam | <a href="" target="_blank">PR Daily</a> | 15.10.2012</p> Tue, Oct 16 2012 4 things PR pros should never say to reporters <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/342/f/caution.jpg" style="width: 450px; height: 401px;" /></p> <p style="text-align: justify;">Our business is about relationships. In order to foster the strongest relationships possible, you want to be sure to always communicate with efficiency and strategy and never utter the following statements:<br /> <br /> <strong>1. &quot;Did you get my press release?&quot; </strong>As a current PR pro and former news anchor, I think I can speak for almost every person in the media and say that there are few things more annoying than the dreaded &quot;Did you get my press release?&quot; phone call. Nothing in the world of PR guarantees an immediate hang-up quite like this question. If you sent it, chances are good that they got it. They&#39;ll let you know if they are interested. If an outlet chooses not to run your story, picking up the phone and nagging them is not going to persuade them to change their decision.<br /> <br /> <strong>2. &quot;What types of articles do you run?&quot; </strong>Watch and listen before pitching. Educate yourself about the media outlet and that particular reporter&#39;s stories before pitching them. Your story angle, pitch, and everything you do relating to your media outreach should be customized, and that includes the timing of your outreach. Know the schedule for editorial meetings and deadlines and be respectful of it. If you want the media to take the time to read and fully consider your pitch, show them that you&#39;ve taken the time to read and understand their work.<br /> <br /> <strong>3. &quot;This is a perfect fit for you.&quot; </strong>When you say this, a reporter hears one of two negative things: desperation or bossiness. They might suspect that the story isn&#39;t a perfect fit for anyone because you&#39;re pushing too hard, or you could come across as a know-it-all. There are always internal pressures, personal preferences, and other planned stories to consider. Only the contact you are pitching knows how your idea fits into their big picture. Let them decide whether it&#39;s a &quot;perfect fit.&quot;<br /> <br /> <strong>4. &quot;You&#39;ll have to be quick; I don&#39;t have much time&quot;</strong> Understand the time involved in a reporter&#39;s story preparation. For example, it can take several hours on multiple days for a profile piece that involves an in-depth interview and a photo shoot. Be sure that as a PR person you understand the commitment level of what you&#39;re pitching and that you can deliver if the media is interested. You can often save time by understanding the reporter&#39;s multimedia needs beforehand and mapping out photo or video ideas&mdash;or you can directly supply these assets from the start.<br /> <br /> If you take this advice to heart, I guarantee that you&#39;ll find a much more receptive news media audience. There is a fine line between nagging and a friendly check-in that no PR pro should ever cross.<br /> <br /> If you&#39;re worried that a story didn&#39;t get the results you expected, try pitching it in a different way. What may seem like a dead end can actually be an excellent motivator to get more creative with your conversations with the news media.<br /> <br /> Just be sure to never let any of the aforementioned questions or statements slip out. You&#39;re better than that.<br /> <br /> By Lisa Arledge Powell |<a href="" target="_blank"> PR Daily</a> | 11.10.2012</p> Mon, Oct 15 2012 10 tips for earning respect in the PR industry <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/338/f/respect.jpg" style="width: 350px; height: 466px;" /></p> <p>Young public relations executives frequently talk about their frustration with clients and colleagues who treat them as a kid sister or brother, son or daughter, or possible date, rather than as an associate with major responsibilities.<br /> <br /> Highly capable young professionals are often given tremendous responsibility to help agencies achieve client objectives in this lightning-fast industry. Managing the pressure and demands of associates and clients can be overwhelming for even the most seasoned professional.<br /> <br /> For a young professional, such pressures are often paired with the challenge of not being taken seriously as an intelligent and responsible member of the team.<br /> <br /> Here are 10 ways to gain the respect and attention of even the most challenging clients and colleagues:<br /> <br /> <strong>Dress like an adult.</strong><br /> <br /> Yes, you might be broke, but you can still find affordable well-fitting suits and classic styles rather than the latest trends. Understand your client&rsquo;s culture, and dress the way they do, even if your agency environment is casual. This goes for hair and makeup, too.<br /> <br /> Spend a little extra time to ensure your appearance is neat and professional. Check out how CEOs and department heads dress, and work to emulate those whose style you admire.<br /> <br /> <strong>Keep casual banter to a minimum.</strong><br /> <br /> Clients and colleagues may wish to engage you in gossip, jokes, and workplace humour; however, maintaining a more serious demeanour&mdash;that is, avoiding the giggles&mdash;will earn you respect.<br /> <br /> Be pleasant to colleagues and clients, but your goal should be to earn their respect, not friendship.<br /> Keeping the line clear will help you adjust your personality and behaviour accordingly.<br /> <br /> <strong>Work on your tone and language.</strong><br /> <br /> Do you speak too softly? Do you have a high-pitched voice? Do you have Snooki&rsquo;s &ldquo;Jersey Shore&rdquo; accent?<br /> Do you overuse &ldquo;like,&rdquo; &ldquo;you know,&rdquo; &ldquo;random,&rdquo; &ldquo;whatever&rdquo;?<br /> <br /> You may not be aware of speech patterns or language errors that detract from your professionalism. Use strong action words rather than vague terms. For instance, don&rsquo;t say, &ldquo;I think this might be a good idea.&rdquo; Instead, say, &ldquo;This idea will have an immediate impact on your site traffic.&rdquo;<br /> <br /> Have a trusted friend help you identify unnecessary or overused words that pop up in your everyday conversations, and work to replace them with words that will encourage your clients to listen.<br /> <br /> <strong>Avoid becoming an office clich&eacute;.</strong><br /> <br /> Don&rsquo;t drink too much at office functions. Don&rsquo;t talk about your personal life. Don&rsquo;t date colleagues or clients. Keep your desk area tidy and organized. Limit social media surfing to work-related business.<br /> Don&rsquo;t text while at work. Clean up social media content and privacy settings. Always be on time, and don&rsquo;t ever cry at work.<br /> <br /> <strong>Arm yourself with knowledge.</strong></p> <p><br /> Take time to understand your clients, their business and communication objectives, and their target audiences. Read industry and business publications; stay abreast of current events (not just pop culture).<br /> By consuming a variety of information sources, you&rsquo;ll find you can contribute to conversations with confidence.<br /> <br /> <strong>Don&rsquo;t always say yes.</strong><br /> <br /> Ask questions, and challenge client thinking. When your client demands a cover story in The Wall Street Journal, ask questions: What is the purpose of this coverage? How much access to the organization and its executives are they willing to give? Do they understand the story must be an exclusive? Which of their target audiences do they want to reach via this outlet?<br /> <br /> Be prepared to give a sound rationale regarding how you might help the clients achieve their goals.<br /> <br /> <strong>Showcase your value and proactivity.</strong><br /> <br /> Anticipate clients&rsquo; expectations and issues. Be ready with a few scenarios to better manage expectations and to ensure resources are allocated accordingly.<br /> <br /> If you can justify why and how your idea will help benefit your client, be sure to prepare and present your proposal or recommendation.<br /> <br /> <strong>Pre-empt.</strong><br /> <br /> Don&rsquo;t always ask for permission to pursue an initiative or idea. Taking calculated and confident risks is a trait of any great leader.<br /> <br /> <strong>Be your own public relations agent.</strong><br /> <br /> Don&rsquo;t assume your bosses and clients know you are driving serious business results. Communicate your successes. Send a quick email&mdash;to bosses and clients alike&mdash;when you surpass project goals.<br /> Don&rsquo;t&rsquo; be afraid to share the accolades.<br /> <br /> Publicly congratulating (in writing) a client or colleague on a job well done builds good will and shows your team-building and leadership abilities.<br /> <br /> Embrace your youth as an asset, and proudly showcase your energy, ideas, and abilities as a professional. Display your poise, intelligence, confidence, and work ethic, and you will earn respect. You must act like a leader to become a leader.<br /> <br /> By Lorra M. Brown | <a href="" target="_blank">PR Daily</a> | 30.08.2012<br /> &nbsp;</p> Mon, Oct 15 2012 PR students: 10 tips to jumpstart your career <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/334/f/PR Students.jpg" style="width: 400px; height: 267px;" /></p> <p style="text-align: justify;">Class is back in session, and you finally decided PR is your calling. Here are 10 tips for public relations majors that will get you the grades and the job.<br /> <br /> <strong>1. Define your morning (or late-night) reads.</strong><br /> <br /> Create time in your schedule&mdash;between classes, work and homework&mdash;to read PR and marketing news and tips on sites like PR Daily, PRWeek (most articles are paid, but some are free), Social Media Explorer, and Mashable.<br /> <br /> These are all great sources to learn about how current events affect the industry, as well as which companies to keep on your radar. If you are interested in fashion PR, make sure to add PR Couture, Women&rsquo;s Wear Daily, The High Low, Fashionista and FMM to your list.<br /> <br /> <strong>2. Get organized.</strong><br /> <br /> The new semester is the perfect time to develop time-management skills that will support you in your career. If you prefer a digital method, use Google Calendar to list your classes, PRSSA meetings, and coffee dates with friends. If you need to scribble down your to-dos, invest in a pretty planner that will make you want to stay organized and on schedule.<br /> <br /> <strong>3. Be smart about social media.</strong><br /> <br /> Use these last days of summer to clean up your social media profiles. While friends nonchalantly post embarrassing photos and let the world know the results of five vodka cranberries, you will have a realistic yet professional profile that is appropriate for the Web.<br /> <br /> Communicate the results of school projects, networking events, and internships. This is the perfect time to set up a LinkedIn profile, as well.<br /> <br /> <strong>4. Take a break and #chat.</strong><br /> <br /> If you need a diversion from homework, join a Google+ hangout for some online networking. If you&rsquo;re into fashion PR, find blogger, stylist or magazine chats to join.<br /> <br /> Or, make use of the many relevant Twitter chats that take place each week. #PRStudChat is a great way to talk about relevant issues, demonstrate your acumen, and network with others, but there are a lot more. Check out this PR Twitter chat list from Cision.<br /> <br /> <strong>5. Visit professors during office hours.</strong><br /> <br /> Take time to meet with your professors outside of class. Let them know your interest in PR goes beyond the classroom. When possible, do independent study projects that allow you to work one-on-one with a professional and explore issues, brands and strategies that light you up.<br /> <br /> When you network with professors, they will be more likely to refer you for internships and jobs upon graduation.<br /> <br /> <strong>6. Join PRSSA.</strong><br /> <br /> Your classmates will be your future connections outside the classroom. Take advantage of professional associations (they have reduced fees for students), clubs, and other associations to get access to industry leaders. The Public Relations Student Society of America (PRSSA) and its annual conference are a must for PR majors.<br /> <br /> <strong>7. Intern.</strong><br /> <br /> Leave no stone unturned when it comes to finding PR internships. Intern a lot, and intern well. Internships can lead to jobs and major connections. Make the most of any internship, learn all you can, and get involved in any task your boss will allow.<br /> <br /> If you don&rsquo;t attend school in a place where there is a wealth of internship opportunities for PR students, pitch yourself to an agency as a virtual intern.<br /> <br /> For inspiring intern stories, check out our Getting IN series.<br /> <br /> <strong>8. Build media awareness.</strong><br /> <br /> Familiarize yourself with bloggers, editors and magazine feature writers. Nothing is more impressive in an interview than knowing the name of a journalist. Plus, the more you know about these people ahead of time, the better prepared you will be when it is time to pitch.<br /> <br /> <strong>9. Start a blog.</strong><br /> <br /> Start a blog on a particular topic to perfect your writing skills, connect with other bloggers, learn blogging platforms, and build your social media following. Be realistic with your commitment to your blog, and consistent. For example, post two or three times per week. A blog is a great place for potential employers to see your writing style and interests.<br /> <br /> <strong>10. Learn software.</strong><br /> <br /> Technology is your friend. To get a leg up on the competition, add some valuable programs to your resume. To learn the basics of Photoshop and Illustrator download a free 30-day trial, buy a book, or take a class.<br /> <br /> Get up to date on Cloud programs such as Google Docs, Dropbox and, and play around in MailChimp to learn how to create e-newsletters and releases. To up your social strategy, learn social-network management platforms such as HootSuite.<br /> <br /> By Danika Daly | <a href="" target="_blank">PR Daily </a>| 11.09.2012</p> Mon, Oct 15 2012 The PR truths every start-up should know <p style="text-align: center;"><img alt="" height="349" src="/sb_cache/industrynews/id/330/f/Truth.jpg" width="472" /></p> <p style="text-align: justify;">The value of public relations for start-ups is a topic that is often debated. For instance, billionaire Mark Cuban famously said that PR firms don&rsquo;t add enough value to a new business&mdash;a point that others have opposed. Here, one PR pro shares her take on the PR truths for start-ups:<br /> <br /> <strong>You need it.</strong> Otherwise it&rsquo;s going to take a heck of a long time to build awareness of your product or brand through just word of mouth spread by you.<br /> <br /> <strong>PR shouldn&rsquo;t drain your bank account.</strong> Sure, you&rsquo;ve got an office space now and are feeling official, but that&rsquo;s no reason to lose your head. Big agencies do bring a lot to the table but their admin time and team turnover can waste your precious start up dollars. Determine how much you think you should spend monthly&mdash;yes, you should do a retainer&mdash;and how to best put that money to use. Small agencies and freelancers can have just as strong relationships as the big guys depending on your needs.<br /> <br /> <strong>Know where your money is going.</strong> By the time most start-ups get PR, they are ready to hand the reins over to someone else so that they don&rsquo;t have to think about it anymore. I hate to be the one to tell you that now is the time you get even more involved. Collaborate, set goals, and finalize your plan. Look at where your money is going. Ask how much work is administrative and determine how much of that you really need.<br /> <br /> <strong>Determine your measurement goals.</strong> I have a love/hate relationship with measurement. I hate it because it is hard to determine a realistic way to measure whether PR is working for you. We all know that increased organic traffic, more Facebook &ldquo;likes,&rdquo; and tons of positive stories demonstrate success, but what about those companies where this doesn&rsquo;t happen so quickly. Work with your PR reps to determine what you would consider success on a short-term and long-term basis. Ask them if this is realistic. Don&rsquo;t play the game where you say one thing and they just say OK. Have a PR team that is as good at coaching and mentoring as they are at executing and delivering.<br /> <br /> <strong>PR pros aren&rsquo;t magicians.</strong> We can&rsquo;t make stories magically appear the night after hiring us and we can&rsquo;t &ldquo;make&rdquo; a reporter write about your company. We can help you finesse or even find your story and tell it the right way to the right people.<br /> <br /> <br /> <strong>Results take time. </strong>Unless your father is Bill Gates or you&rsquo;ve partnered with Mark Zuckerberg on a new venture, reporters most likely won&rsquo;t be champing at the bit when your story is pitched. There are some nuggets of info that make a reporter&rsquo;s ears perk up, but it takes time for most stories and opportunities to reach fruition.<br /> <br /> <strong>There are no promises in PR. </strong>If an agency or PR professional promises you anything, be sceptical. After a decade in the business, I can promise you this: There is very little control in PR. The best thing you can do is have someone who you respect and trust, and who is straight with you and upfront as to what work has been done, what progress has been made, and why goals have or haven&rsquo;t been met. You can have a great captain steering your ship, but it is still going to be a huge struggle when a big storm comes your way.<br /> <br /> <strong>There are many roads to success. </strong>As with any endeavour there are many dead ends, but always other routes to try. Just because one strategy didn&rsquo;t work, don&rsquo;t freak out and fire your PR representation. Once you bring them on, treat them like they are part of the team, not a temporary hire. They will be much more committed to your business if you are open with them about your business successes and failures. Take some time to evaluate why this particular strategy didn&rsquo;t work and determine your next strategic move.<br /> Refer, refer, and refer. So you aren&rsquo;t the biggest client on their roster? Get some extra love by referring their PR work to other start-ups or businesses (if you are pleased with their performance.) PR pros love loyalty and praise (it&rsquo;s not handed out lightly), so it can get you some major brownie points and possibly some extra attention.<br /> <br /> <strong>Retainers are flexible. </strong>I mention above that I do recommend a retainer. I do so because you always want a well-connected and experienced PR pro looking out for your brand. I didn&rsquo;t mention that you don&rsquo;t have to have the same cash retainer for every month. You can increase it during launch/release months and lower it during months that are going to be a little quieter. I don&rsquo;t recommend just doing something monthly just to do it. You need a good reason to be reaching out to journalists, hosting events, etc. I do recommend having a touch point for media and spending your money and their time wisely.<br /> Give credit where credit is due. If your PR rep or agency is doing an awesome job, let them know. The PR industry is brutal (though launching a company isn&rsquo;t easier) but a little praise goes a long way and can do wonders for your team loyalty.<br /> <br /> Any advice for start-ups <em>you&rsquo;d</em> like to add?<br /> <br /> By Jennifer Nichols | <a href="" target="_blank">PR Daily </a>| 17.09.2012</p> Mon, Oct 15 2012 How to be a Twitter standout <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/322/f/Standout.jpg" style="width: 400px; height: 263px;" /></p> <p style="text-align: justify;">Since my friend Diana Adams (a.k.a @adamsconsulting on Twitter) and I created a list of &ldquo;badass women on Twitter,&rdquo; I get this question often: &ldquo;How do I become a Twitter badass?&rdquo;<br /> <br /> The things that make the community of women in this category so qualified are numerous. So here it goes. What makes someone a &ldquo;Twitter badass&rdquo;:<br /> <br /> 1. You <strong>tweet often</strong> and engage with those who reach out to you.<br /> <br /> 2. You offer <strong>relevant</strong> and timely tweets and content.<br /> <br /> 3. You&rsquo;re <strong>kind and gracious</strong> to others&mdash;unless someone deserves it, then you stand up to that person.<br /> <br /> 4. You are a <strong>good connector</strong> to others online and quick to make introductions.<br /> <br /> 5. You <strong>care </strong>more about others than yourself. This is true of the #BA75 community&mdash;a common but real thread.<br /> <br /> 6. You <strong>don&rsquo;t like it </strong>when David Letterman says he doesn&rsquo;t get Twitter. Come on, Dave! Even Betty White gets it.<br /> <br /> 7. You tweet content <strong>that matters</strong> and people follow you for those tweets.<br /> <br /> 8. You <strong>aren&rsquo;t afraid</strong> to stand out, stand up, preach, and promote. (There are many worthy causes on Twitter.)<br /> <br /> 9. You <strong>collect</strong> followers, and you follow them back (exceptions: bots, spam, porn, snake oil, etc.).<br /> <br /> 10. Your kids know that<strong> tweeting</strong> is part of your daily routine; you are what you tweet.<br /> <br /> What makes <em>you</em> a Twitter badass?<br /> <br /> With more than 25 years of PR and marketing experience, Amy Howell is CEO of Howell Marketing Strategies (HMS). A version of this story first appeared on the company&rsquo;s blog.<br /> <br /> By Amy Howell |<a href="" target="_blank"> PR Daily</a> | 24.08.2012</p> Mon, Oct 15 2012 13 most nifty tips for networking <p style="text-align: justify;">&nbsp;<img alt="" src="/sb_cache/industrynews/id/318/f/Networking.jpg" style="width: 380px; height: 266px;" /><br /> <br /> Having a solid group of professional associates is a definite benefit. It lets us find a job faster, identify a fabulous recruit more easily, and stay current with industry trends and changes more smoothly.<br /> <br /> But many of us would rather spend a sunny Saturday cleaning the attic than go to a professional event and network. A search on Google for the words &ldquo;network&rdquo; and &ldquo;hate&rdquo; pulls up more than 59 million hits in .31 seconds. Yikes!<br /> <br /> Here&rsquo;s how to make a networking event less stressful, more valuable, and more fun.<br /> <br /> <strong>1. Take advantage of technology, beforehand</strong><br /> <br /> Many professional events with electronic registration also show a list of the names and companies of those who&rsquo;ve signed up to attend. Check for familiar names. Or for people you might have heard about and wanted to meet. Or to learn the affiliations of those planning to come.<br /> <br /> <strong>2. Get your bearings</strong><br /> <br /> Before you go, you should also know, at the least, who&rsquo;s hosting the event and why. Those details will give you significant insight into the size of the gathering, the formality of it, and the structure (such as whether there&rsquo;s a meal, a program, extra time to mingle before the event actually starts&mdash;and so on).<br /> Surprises make many people a bit jumpy. If you do some legwork ahead of time, it lets you know what to expect.<br /> <br /> <strong>3. Set a modest goal before you get there</strong><br /> <br /> This might be that you want to meet and talk with two different sales prospects; learn something specific about their businesses and challenges, as well as a hobby of theirs.<br /> <br /> <strong>4. Go</strong><br /> <br /> If you don&rsquo;t turn up, you gain nothing. When you put it on your schedule, make the effort to get to the event. Think of it as a work commitment (which, actually, it is.)<br /> <br /> <strong>5. Listen more than you talk</strong><br /> <br /> When you really listen to someone, it naturally leads to something else to ask. That trick can let you almost effortlessly step into a conversation with someone you might have just met. They are, after all, opening the door and letting you in by telling you about something that matters to them.<br /> <br /> <strong>6. Present yourself as someone you&rsquo;d like to meet</strong><br /> <br /> People like to be around others who show some warmth. They just do. It takes some energy, sure. But it&rsquo;s just for an hour or two. Since you&rsquo;re making the effort to be there, be sure to dial down the dour and amp up the authenticity. That way, you&rsquo;ll have an easier time chatting with folks&mdash;they&rsquo;ll want to chat with you, too.<br /> <br /> <strong>7. Think of it as a treasure hunt</strong><br /> <br /> Bear with me on this one, please, because I&rsquo;m sure some (many?) of you are rolling your eyes. Unexpectedly, I found three clients within the past year at professional networking events. By meeting people and asking them about their business and their challenges, it is absolutely possible to discover opportunities where they could use your skills.<br /> Every professional event could lead to something of value, if you choose to view it like that.<br /> <br /> <strong>8. Ask questions that take more than &ldquo;yes&rdquo; or &ldquo;no&rdquo; to answer</strong><br /> <br /> This technique is a skill that gets easier with practice. It keeps a conversation going. It keeps the other person talking. And it increases the chance you&rsquo;ll find something that sparks a true two-way chat. Not every time, of course. But more often than doubters might suspect.<br /> <br /> <strong>9. Don&rsquo;t rush to exchange cards</strong><br /> <br /> Networking is not about passing out business cards. It&rsquo;s about finding connections that help people mutually expand and deepen their professional relationships and opportunities. It&rsquo;s sales, really. The card exchange should be more like closing the deal than walking through the door.<br /> <br /> <strong>10. But make sure you have your cards</strong><br /> <br /> Yes, I get that most of us are, or should be, on LinkedIn. We have digital lives that theoretically should supersede the paper tradition of the business card.<br /> Except that&rsquo;s not the case. At a professional event, take business cards. Otherwise, it could look like you are unemployed or ill-prepared or so haughty that you expected no one at the event would pique your professional interest enough to deserve your card. Yuck.<br /> <br /> <strong>11. What if you&rsquo;re unemployed or underemployed?</strong><br /> <br /> You also need professionally printed, good-looking business cards with your contact details. You also need to prepare a script, of sorts. Have ready a few brief, points that present yourself, your background and your skills professionally. Practice these (perhaps in front of a trusted friend). Make sure you&rsquo;ve got the hang of sounding confident.<br /> <br /> Then remember the tips about listening, asking questions that take more than one-word answers and considering the event a treasure hunt. These might help you unearth your next great job or at least a solid lead on one.<br /> <br /> <strong>12. Gracefully giving the slip</strong><br /> <br /> Have a plan in place for smoothly leaving a conversation. Sooner or later, some version of these two scenarios will happen to you at a networking event: You&rsquo;re bored senseless by the gal who&rsquo;s been whining about her boss and&hellip; (what else was she talking about, again?)? Or, you need to escape from the self-centred guy who&rsquo;s all but pinned you up against the table with cheese puffs, bragging about himself.<br /> <br /> Script some exit lines for yourself. Hold out your hand and say something such as: &ldquo;It&rsquo;s been nice chatting. I really ought to give you some time to mingle and meet some others here.&rdquo;<br /> <br /> <strong>13. Pursue possibilities promptly</strong><br /> <br /> Say that you do meet someone who you think might lead to a new client or job. Or someone you really hit it off with and want to incorporate into your professional network. Don&rsquo;t just file away their card and forget it. Send a note through LinkedIn or an email within 24 hours. That makes an impression and sets you apart&mdash;in a good way. And that&rsquo;s one of the main reasons to attend a networking event in the first place.<br /> I am an extrovert. And I like sales and business development. But these 12 tips will help anyone&mdash;even quiet types who really dread these events&mdash;make them more productive. Seven of the 12 relate to preparation before the event or follow up afterwards. They can help these events yield much more value and cause much less anxiety.<br /> <br /> Do you buy that? Let me know, either way. Just don&rsquo;t pin me up against the table with the cheese puffs<br /> .<br /> Becky Gaylord worked as a reporter for more than 15 years in Washington, D.C., Cleveland, and Sydney, before she launched the consulting practice, Gaylord LLC. You can read Becky&rsquo;s blog Framing What Works.<br /> <br /> By Becky Gaylord | <a href="" target="_blank">PR Daily</a> | 9.10.2012</p> Fri, Oct 12 2012 The most frequently used words in Twitter bios <p><strong>Does your Twitter bio say you love your spouse, your kids, your job, or maybe pie?</strong></p> <p>There&rsquo;s a good chance you&rsquo;re loving something in your Twitter bio&mdash;wherever your affections lie&mdash;because &ldquo;love&rdquo; is the most frequently used word in Twitter bios.</p> <p>That&rsquo;s according to &ldquo;An Exhaustive Study of Twitter Users Across the World&rdquo; by the social media monitoring and measurement platform Bevolve. (The company is not lying&mdash;this study is exhaustive.) You can check it out here.</p> <p><strong>And here&rsquo;s a word cloud revealing the most frequently used words in Twitter bios: </strong></p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/314/f/twitter bios.jpg" style="width: 400px; height: 251px;" /></p> <p><a href="" onclick=", '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;">PR Daily </a>| 12.10.12</p> Thu, Oct 11 2012 Stop âutilizingâ these words! <p>Although I&rsquo;m a grammar and word nerd, I rarely write about it, mainly because others do it so well, and for PR pros, the frequency of reminders can be tedious.</p> <p>Yes, certain incorrect and overused words do recur: My personal dreads are &ldquo;hone in&rdquo; for &ldquo;home in&rdquo; or anything with &ldquo;utilize,&rdquo; as well as PR jargon such as &ldquo;buzz&rdquo; and &ldquo;optics.&rdquo;</p> <p>In honor of the 25th anniversary of &ldquo;The Princess Bride,&rdquo; here&rsquo;s a list of words commonly misused or overused in professional circles or in the office. Some are merely old, some are incorrect, and others should never have seen the light of day.</p> <p>Any nouns used as verbs. And vice versa. &ldquo;Onboarding, &ldquo;concretize,&rdquo; and &ldquo;webify&rdquo; are three offenders. I swore I&rsquo;d never say &ldquo;productize,&rdquo; but after 20 years in tech PR, it rolls off my tongue. Then there&rsquo;s &ldquo;showroom,&rdquo; as in, &ldquo;I showroomed the new tablet, then ordered it from Amazon.&rdquo; Most nouns should never be &ldquo;verbed.&rdquo;</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/310/f/Ridonkulous.jpg" style="width: 400px; height: 267px;" /></p> <p><strong>Flexitarian.</strong> The word refers to dietary habits, but it&rsquo;s also a badge of identity, like &ldquo;metrosexual.&rdquo; According to Merriam-Webster&rsquo;s Kory Stamper, it&rsquo;s from the &ldquo;you are what you eat&rdquo; school. In my book, it&rsquo;s confusing and pretentious.</p> <p><strong>Funemployed.</strong> No, it&rsquo;s not. Maybe pre-recession, but since 2008 this hadn&rsquo;t been a good word.</p> <p><strong>Spinnish. </strong>I&rsquo;ve heard this used to describe the language used by PR pros and politicians. It&rsquo;s funny, perhaps, but backhanded.</p> <p><strong>Refudiate.</strong> Sarah Palin famously coined this clunker, and it should have vanished when she quit as governor of Alaska.</p> <p><strong>Democratize.</strong> Another &ldquo;verbification&rdquo; that actually makes sense to me, though it may be through sheer overuse. And that&rsquo;s the problem: This word is just so tired, having been used to describe everything from financial investments to art. Let&rsquo;s vote it out for a while.</p> <p><strong>Agreeance.</strong> Are we all in &ldquo;agreement&rdquo; that this is an invented word, and not a good one?</p> <p><strong>Smirting.</strong> This is meant to refer to flirting while smoking, since anti-smoking regulations have driven so many office workers outdoors. NPR&rsquo;s &ldquo;A Way With Words&rdquo; confirms my suspicion that it&rsquo;s something a PR person invented and tried to popularize, but it never really caught fire.</p> <p><strong>Ridonkulous.</strong> I&rsquo;m secretly fond of this one, but it&rsquo;s seen better days. When a word is attached to discount sales, it&rsquo;s not as cool as you think.</p> <p><strong>Sexting.</strong> Last year &ldquo;sexting&rdquo; was named the Most Annoying New Tech Word by Computeractive magazine (which I think should consider a name change itself.) Alas, it&rsquo;s here to stay. And to be honest, &ldquo;intexticated&rdquo;&mdash;from the same list&mdash;is actually worse.</p> <p><strong>Digerati.</strong> Does anyone really say this? Certainly not the members of this group.</p> <p><em>Dorothy Crenshaw is CEO and creative director of Crenshaw Communications. She has been named one of the public relations industry&rsquo;s 100 Most Powerful Women by <a href="" target="_blank">PR Week.</a> </em></p> Thu, Oct 11 2012 3 ways to make your PR plans more social <p>Twenty years ago, businesses shared their news or messages with the media through a press release or media kit that was faxed or mailed to reporters, and followed up with a phone call.</p> <p>Ten years ago the formula was much the same, with email replacing fax and mail.</p> <p>Today, the landscape has changed vastly.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/306/f/chicken.png" style="width: 389px; height: 234px;" /></p> <p>I had dinner last week with one of my friends who is a reporter for a local news station. She told me that she turns more and more to Twitter to reach out for interviews, find local sources, and gather information for her stories. She also said it&rsquo;s her preferred method of being reached for follow-ups.</p> <p>Why? Because it&rsquo;s instant, convenient, and more likely to grab her attention. And despite what your PR professors may have told you, she said the phone call follow-ups are not only a waste of time, but a huge annoyance to reporters who are inundated with hundreds of emails each day and working on tight deadlines.</p> <p>In my experience, the old way of pitching and distributing news releases has become less effective, and I&rsquo;ve seen how it&rsquo;s often easier to reach reporters through social media than phone or email. I think that&rsquo;s the case for several reasons, two of them being:</p> <p><strong>1.</strong> It&rsquo;s more efficient. Reporters don&rsquo;t have time to read hundreds of three to five paragraph pitches every day. If you can pitch the story in 140 characters or less, reporters are more likely to read it , and your pitch is much more likely to be focused. Less really is more sometimes.</p> <p><strong>2.</strong> You&rsquo;re meeting reporters where they already are. Gone are the days of thumbing through bulky media kits. More and more reporters are using social media to research stories. According to Oriella PR Network&rsquo;s Global Digital Journalism study, 89 percent of journalists report using blogs as research sources; 65 percent say they use Facebook and LinkedIn, and more than half use Twitter.</p> <p><strong>3.</strong> Create a virtual media kit. Traditional media kits are not just outdated, they&rsquo;re expensive. Create an online or PDF version that&rsquo;s available on your website, blog, LinkedIn, and/or Facebook page. This gives reporters instant access to the information they need. When applicable, include a link to your media kit in press releases.</p> <p>How has your PR strategy changed with the growing popularity of social media?</p> <p><em>Erica Strother | <a href="" target="_blank">PR Daily </a>| 11.10.12</em></p> Thu, Oct 11 2012 5 tips for engaging with multilingual audiences on social media <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/302/f/multilingual.jpg" style="width: 400px; height: 267px;" /></p> <p>Managing online communities in two or more languages can be tricky at best, but engaging socially with multiple cultures in their own language can reap big rewards for a brand. This is a given for large firms with operations in many countries, but it can be true even for local businesses.</p> <p>In Chicago, for example, more than one million people in the city and surrounding suburbs speak Spanish as a first language, 22,000 speak Chinese, and more than 35,000 speak Polish.</p> <p>Although they may understand English, social media is about connecting with customers on a personal level&mdash;and what could be more personal than one&rsquo;s mother tongue?</p> <p>I have helped manage social media for organizations in the private, nonprofit, and public sectors, and the following basic tips helped me determine the best way to reach multi-cultural and multi-lingual audiences:</p> <p><strong>1. Know your audience</strong></p> <p>It sounds obvious, but it&rsquo;s important to determine whether you actually need to engage in multiple languages before you expend the time and resources to launch a new initiative. &ldquo;Because it would be cool&rdquo; is not a good reason to start tweeting in Farsi&mdash;you should always be able to back up your ideas with hard data.</p> <p>Use analytics, surveys, and market research to determine just how many new potential customers your brand will reach in a new language and exactly who those customers are. Find out where they live, what browsers and operating systems they use, what their habits are online, and which languages they prefer?</p> <p>Knowing as much as you can about your audience will help you refine your strategy and most effectively target users in multiple languages.</p> <p><strong>2. Target the right platforms</strong></p> <p>Based on your research, choose which social platforms to concentrate your efforts. In the U.S., it&rsquo;s generally a good idea to start with the Big Three (YouTube, Facebook, and Twitter), but that rule doesn&rsquo;t apply to China&mdash;those sites are banned by the government.</p> <p>Instead, Youku, Renren, and Sina Weibo are the top social platforms for Chinese-language users around the world. A platform called Sonico is popular in Latin America, and Google&rsquo;s Orkut network is big in Brazil.</p> <p>Know where you&rsquo;re users are&mdash;you can&rsquo;t have a conversation in an empty room.</p> <p><strong>3. Use multiple accounts</strong></p> <p>It&rsquo;s a good idea to consider having different accounts for different languages. This allows you to more effectively target certain cultures and geographic areas.</p> <p>While the message needs to be consistent, accounts in different languages shouldn&rsquo;t be translated copies of another&mdash;personalize each one. A tweet sent at 4:30 p.m. in English might make it to the right people in the U.S., but your German followers will be asleep. Similarly, an Instagram photo of a co-worker digging into a hamburger might be a hit in New York, but won&rsquo;t go over so well with fans in New Delhi.</p> <p><strong>4. Avoid automatic translation</strong></p> <p>While Google Translate and other automatic translators are fine for getting the gist of something, they are sets of codes and algorithms, not people. So unless you want to sound like a robot, avoid relying on them.</p> <p>Always have a native speaker proof your content whenever possible. At the very least, translate text by hand. There are great online dictionaries such as WordReference that provide context for a word or phrase, or forums to discuss words and phrases with real humans.</p> <p><strong>5. Look at the bigger picture</strong></p> <p>Being culturally relevant isn&rsquo;t just about language. Your French might be perfect, but if you don&rsquo;t know how many cheek-kisses are appropriate in Paris, your conversation is still going to get off to an awkward start. Take it upon yourself to learn the nuances of communicating, on- and offline in different cultures.</p> <p>For example, do German Twitter users employ hashtags the same way as Americans? How do you use emoticons in Korean? What is the polite way to address an older customer in Russian? Just as in real life, knowing the culture helps you sound natural and encourages more customers to engage with your brand.</p> <p><em>Liz Mannebach | <a href="" target="_blank">PR Daily </a>| 11.10.12</em></p> Tue, Oct 09 2012 12 moves that will destroy or deteriorate your brand <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/298/f/things you.jpg" style="width: 400px; height: 233px;" /><br /> &nbsp;</p> <p style="text-align: justify;">Running a marketing agency focused on small business means that each day brings a mix of excitement, fulfilment, and sometimes, head-slapping infuriation.<br /> <br /> Lots of small businesses can&rsquo;t or don&rsquo;t have a dedicated marketing professional, and that&rsquo;s totally understandable. However, doing things that actively destroy or deteriorate your brand is not. Here are 12 things you need to avoid:<br /> <br /> <strong>1. No logo</strong><br /> <br /> You think I&rsquo;m making this one up? Nope. I regularly run into businesses that have never committed to a logo. Last year, I had a client who has been in business for 40 years, and its biggest problem is that it had no market recognition. For 40 years it squandered the opportunity to build an identity because it never wanted to pay for a logo.<br /> <br /> <strong>2. Logo inconsistency</strong><br /> <br /> Having your logo change every so many years is just as bad as having no logo. Yes, it&rsquo;s OK to have a &ldquo;refreshing&rdquo; of your logo if it&rsquo;s just so &ldquo;80s&rdquo; that you can&rsquo;t stand it, but frequent change means that you never earn a recognizable status.<br /> <br /> <strong>3. No brand imaging</strong><br /> <br /> You should have a company font, a standard layout for important documents, and publications, and all of your employees should be held to these standards. This will avoid one of your &ldquo;artistic&rdquo; employees from becoming Comic Sans-crazy.<br /> <br /> <strong>4. Lack of a corporate voice</strong><br /> <br /> Having a company directive that outlines your company&rsquo;s personality is an absolute must. Your employees need to grasp that personality, and speak with your voice whenever they interact with customers, both internal and external.<br /> <br /> <strong>5. No customer service training</strong><br /> <br /> Once you figure out No. 4, you must implement a training program so that all employees understand who your company is and what your standards are. This can&rsquo;t be directed at your actual customer service reps only; my worldview states that every one of your employees is &ldquo;in sales&rdquo;&mdash;no one is allowed a pass from this training.<br /> <br /> <strong>6. No PR crisis plan</strong><br /> <br /> We see this again and again, and not from small businesses only. It doesn&rsquo;t matter what industry you&rsquo;re in, PR disasters can occur. Just because you&rsquo;ve never had one doesn&rsquo;t mean you shouldn&rsquo;t be prepared. Who will respond to your PR disaster? What will the approach be? Will an outside agency be called in to help?<br /> <br /> <strong>7. Wrong email signature</strong><br /> <br /> Not having your contact information as a standard signature with your logo is a mistake. Having every phone number and address you&rsquo;ve ever owned as your signature is worse. Use a small, stylish logo, and your pertinent information in your signature so that people can quickly connect with you; don&rsquo;t make it a chore to find what they&rsquo;re looking for.<br /> <br /> <strong>8. Neglected signage</strong><br /> <br /> Unless you own a Hair Club for Men or some other business that requires a discreet location, your signage needs to attract all eyes to it. Once attracted, those eyes should not see worn and tired signage that sends the message, &ldquo;We&rsquo;re not doing so well,&rdquo; or, &ldquo;We just don&rsquo;t care anymore.&rdquo; People want to do business with successful people&mdash;it&rsquo;s sort of contagious.<br /> <br /> <strong>9. A tired website</strong><br /> <br /> It is not difficult to convince a small business that a website is absolutely necessary, but your commitment to having a presence online has to go much further than that. Your website needs to be a living, breathing, and updated part of your branding voice. Make it part of your regular branding reviews to ensure that your website is given the once over for stale or missing information.<br /> <br /> <strong>10. No social media voice</strong><br /> <br /> Every single small business owner still in business is too busy. Social media is a time suck if you don&rsquo;t have a clear plan, so, you must have a plan. If you are not the voice of your company on social media, I can guarantee you someone else will be. Just because you don&rsquo;t &ldquo;like&rdquo; Facebook doesn&rsquo;t mean you can avoid it.<br /> <br /> <strong>11. Having no idea what your customer thinks</strong><br /> <br /> When was the last time you reached out to ask how your current customers see your brand? If the answer is &ldquo;never&rdquo; or &ldquo;a really long time ago,&rdquo; you are letting a gold mine of information go to waste. Use online surveys, or heck, even pick up the phone and ask your customers what you&rsquo;re doing wrong or right.<br /> <br /> <strong>12. No marketing plan</strong><br /> <br /> If you have taken the trouble to develop a consistent plan for both the long and short term, it is unlikely that you will have missed Nos. s 1 through 11. The devil is in the details and without a plan for your brand; many of them will drop by the wayside.<br /> <br /> Of course this list could be much longer. Each week brings a new guffaw made by even the biggest brand, but if you tackle each of these you will go a long way to protecting your brand. What is the biggest &ldquo;brand damning&rdquo; move you&rsquo;ve witnessed?</p> <p>By Amy McCloskey Tobin | <a href="" target="_blank">PR Daily </a>| 9.10.2012<br /> &nbsp;</p> Tue, Oct 09 2012 25 signs you need a vacation from social media <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/294/f/social media.jpg" style="width: 400px; height: 232px;" /><br /> &nbsp;</p> <p>We&rsquo;re all inundated with social media, but do you know when to say &ldquo;when&rdquo;?<br /> <br /> I asked several of the social media experts I&rsquo;m lucky enough to call co-workers to help me identify social overload. So, if you&rsquo;ve experienced any of these symptoms, it&rsquo;s probably a sign you need a vacation from social media:<br /> <br /> <strong>1.</strong> You see a clever tweet or status update; you immediately get angry that you didn&rsquo;t think of it.<br /> <br /> <strong>2.</strong> You find yourself thinking in status updates more often than is healthy, which leads to thinking in the third person. &ldquo;Rachel has had a tough day and could really use a drink.&rdquo;<br /> <br /> <strong>3.</strong> You enter a new place or social situation and you immediately judge whether it&rsquo;s Instagram-worthy.<br /> <br /> <strong>4.</strong> You speak in hashtags. For example, &ldquo;I totally just fell down the stairs. Hashtag &mdash;fail,&rdquo; or &ldquo;I ate too many donuts today. Hashtag&mdash;first world problems.&rdquo;<br /> <br /> <strong>5.</strong> The word &ldquo;like&rdquo; has taken on a whole new life since Facebook entered your life. What&rsquo;s that you say? Someone in the office is wearing a new shirt? &ldquo;LIKE!&rdquo;<br /> <br /> <strong>6.</strong> Conversations with friends have become recaps of a week&#39;s worth of Facebook posts.<br /> <br /> <strong>7. </strong>After saying something interesting or funny, you immediately wonder if it can be pared down to 140 characters so you can tweet it.<br /> <br /> <strong>8.</strong> You&rsquo;re starting to resent the frequency with which you type the phrases, &ldquo;check out,&rdquo; &ldquo;click here,&rdquo; and &ldquo;for more details&rdquo;<br /> <br /> <strong>9.</strong> You&#39;re frustrated when you see low engagement on your most important personal status updates.<br /> <br /> <strong>10.</strong> You tweet at the person sitting next to you.<br /> <br /> <strong>11.</strong> When you go out to eat, your food is always cold because you&rsquo;ve just Instagrammed it into oblivion.<br /> <br /> <strong>12.</strong> You&rsquo;ve lost sleep over your Klout score.<br /> <br /> <strong>13.</strong> A retweet from a Jonas brother is cause for massive celebration (now if only you could get a mention from Bieber!).<br /> <br /> <strong>14.</strong> A look around your house reveals that you&rsquo;ve completed way too many DIY projects that you found on Pinterest.<br /> <br /> <strong>15. </strong>You want to test posting later at night for your personal brand. You setup TweetDeck for your accounts to do so.<br /> <br /> <strong>16. </strong>You call your online presence your &quot;personal brand.&quot;<br /> <br /> <strong>17.</strong> You start posting images with your personal tweets to increase link clicks.<br /> <br /> <strong>18.</strong> You post all of your Facebook updates with photos so you can edit the copy based on engagement &hellip; also, to cover up typos.<br /> <br /> <strong>19. </strong>You tell your friends about the very (slightly) clever things you say online at your job. You do so multiple times a day.<br /> <br /> <strong>20.</strong> When you go out with co-workers the bar is swarming because you all checked-in there.<br /> <br /> <strong>21.</strong> You come up with ideas for posts while hanging out with your friends. You immediately start texting yourself future post ideas.<br /> <br /> <strong>22.</strong> You&#39;ve used &quot;Ermahgerd!&quot; when speaking with your parents.<br /> <br /> <strong>23.</strong> You haven&#39;t posted on Instagram in a while. So you go out of your way to do so&mdash;taking pictures of things that should never be photographed.<br /> <br /> <strong>24.</strong> When you reuse a joke from your Facebook on Twitter, you feel so cheap inside.<br /> <br /> <strong>25.</strong> You criticize friends who have their Twitter connected with their Facebook.<br /> <br /> By Kevin Allen | <a href="" target="_blank">PR Daily</a> | 9.10.2012</p> Tue, Oct 09 2012 Instagram for PR : 4 overlooked ways to use the app <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/290/f/instagram.jpg" style="width: 300px; height: 427px;" /><br /> &nbsp;</p> <p style="text-align: justify;">We&rsquo;ve all seen and likely created a sepia-tinted, vintage-style digital photo on our smartphones using the photo sharing service Instagram.<br /> <br /> It makes our images look much cooler than they are, which is probably why the number of Instagram users is exploding&mdash;from 15 million in early 2012 to 80 million users in July. That&rsquo;s an increase of 400 percent in seven months.<br /> <br /> And as they did with the surging popularity of Twitter and Facebook, big brands have taken notice. A recent study by Simply Measured found that 40 percent of Interbrand&rsquo;s top 100 have an Instagram presence. Brands such as MTV, Starbucks, Burberry, Tiffany &amp; Co., and Nike have a huge following with numbers topping or near half a million followers.<br /> <br /> It makes perfect sense for consumer brands to use Instagram. But what about business-to-business companies or smaller enterprises?<br /> <br /> Instagram should be treated like all other social channels&mdash;albeit a more visual one&mdash;that has the means to build your brand, share news, and engage in dialogue. It enables companies to engage with their peers and customers by sharing snapshots of their products, culture, and people in an intimate and informal way.<br /> <br /> But one overlooked area of use for Instagram is for various types of announcements a company may make, such as those for:<br /> <br /> <strong>A new product</strong><br /> Post a cool picture of the new product, screenshot, or someone using the product on Instagram. Be sure to make the photo simple. It should give off a vibe, not jam in technical details.<br /> <br /> <strong>A new hire</strong><br /> You often see headshots along with a press release for a new hire. For Instagram, make this picture a more relaxed version of the person at work or of his or her office, or use a shot of the welcome package on the desk. Avoid coming across as too stiff or formal; it makes it less likely someone will &ldquo;like&rdquo; or share the picture.</p> <p style="text-align: justify;"><strong>An upcoming event</strong><br /> Consider posting an image of the venue or city where it will be held. Take advantage of Instagram&rsquo;s brand-new feature, a photomap that lets members plot their pictures on an interactive world map.<br /> <br /> <strong>A recent award</strong><br /> Instead of a picture of the team accepting the award, a more compelling shot could be a hand gripping the trophy or someone nailing a certificate to a wall. Much like Twitter and Facebook, there are steps you need to take to kick-start and grow your Instagram follower base.<br /> <br /> <strong>Here are is a list to get you started:</strong><br /> <br /> &bull; <strong>Fill out </strong>your Instagram profile completely, completing all fields;<br /> <br /> &bull;<strong> Tag your pictures</strong> with relevant hashtags in the comments section, much like you do with tweets;<br /> <br /> <strong>&bull; Tag other users </strong>who are relevant to the post by typing their user name in the comments section;<br /> <br /> <strong>&bull; &ldquo;Like&rdquo; and comment </strong>on other pictures you find interesting&mdash;the point of a social network is to engage with others;<br /> <br /> <strong>&bull; Share your Instagram activity</strong> on Facebook and Twitter, and promote it on your website with follow buttons;<br /> <br /> <strong>&bull; Sign up for Statigram,</strong> a great tool for viewing your images in a Web browser, monitoring your stats, and promoting your stream on other social networks.<br /> <br /> Instagram isn&rsquo;t just a place for rich kids to show off their ridiculous purchases, or narcissistic celebrities such as Kim Kardashian to post picture after picture of herself; it can also serve as a valuable tool for businesses. And at the exponential rate Instagram is growing, now is the time to start sharing.<br /> <br /> By Jen DeAngelis | <a href="" target="_blank">PR Daily</a> | 9.10.2012<br /> &nbsp;</p> Tue, Oct 09 2012 What Disney movies say about Public Relations <p>&nbsp;</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/286/f/Disney.jpg" style="width: 350px; height: 210px;" /></p> <p style="text-align: justify;">Regardless of age or coolness factor, the enjoyment of watching Disney movies is undeniable. I&rsquo;m talking about the classics&mdash;the movies with the Disney princesses whose hair never seems to get tangled or messy. The movies from your childhood that still have you belting out every line of the songs, even if you&rsquo;re way off pitch.<br /> <br /> As a recent public relations graduate, I was not fully aware of what public relations entailed. After learning about the industry and figuring out what PR professionals actually do (and don&rsquo;t do), I realized that I&rsquo;ve been learning about PR my entire life.<br /> <br /> Turns out, Walt Disney and Disney Corporation have produced movies for decades to help educate children and adults on how to be effective public relations professionals.<br /> <br /> Don&rsquo;t believe me? To drive the point home, I&rsquo;ve broken down some examples of PR lessons derived from several Disney favourites:<br /> <br /> <strong>&ldquo;Aladdin&rdquo; &ndash; a new look can make all the difference</strong><br /> <br /> When promoting a company or organization, an updated look can make all the difference. Companies don&rsquo;t always need a complete rebranding, but sometimes getting your company noticed by the public takes an innovative approach.<br /> <br /> Aladdin, with the help of his Genie, created a new image for himself. He didn&rsquo;t get an entirely new face (a rebrand); he just changed his appearance and motives to appeal to his target audience (Princess Jasmine in particular). He went from shirtless, street rat to well-dressed &ldquo;prince&rdquo; seeking the princess&rsquo; hand. His natural character is what won people over, but he was given a second chance with his new and improved brand.<br /> <br /> <strong>&ldquo;Emperor&rsquo;s New Groove&rdquo; &ndash; Your attitude can affect your work</strong><br /> <br /> Power can go to people&rsquo;s heads, and can lead to superiority complexes. Belittling and big-headedness don&rsquo;t work well in life, with co-workers, and certainly not with clients. Even if you&rsquo;re great at your job, if you are difficult to work with people tend to resist. No one wants to work with an Emperor Kuzco&mdash;the young leader who thought he knew it all.<br /> <br /> Upon his change into a llama he learned some life lessons, and the audience learned some PR lessons: Attitude can lose you clients and friends and even change you into a llama.<br /> <br /> <strong>&ldquo;Pocahontas&rdquo; &ndash; Passion drives results</strong><br /> <br /> Most professionals do the best work when they are passionate about their subject. If you have a real passion for non-for-profit PR, media relations, or a particular brand, you probably devote the most time to it, and put in 100 percent.<br /> <br /> Pocahontas, a passionate young girl, prevented a war between her people and the Englishmen. Because of her passion she was able to communicate her beliefs and get the result she wanted, no matter what it took.<br /> <br /> Getting involved in a project or a client that you are enthusiastic about can give you the fire to do your best work possible.<br /> <br /> <strong>&ldquo;Tarzan&rdquo; &ndash; Be adaptable</strong><br /> <br /> As a public relations professional, you&rsquo;re going to be put in situations that can be uncomfortable. If you work at a PR agency, you have to be able to jump from client to client with expertise. Being able to adapt to an environmental change, as Tarzan did, can make you a valuable asset to any organization.<br /> <br /> Tarzan was a human who adapted to living in the jungle with apes. He used his head and taught himself things to make his life easier, such as tree surfing and spear making). Whether it&rsquo;s adapting to a client&rsquo;s needs, a situation, or a new job, public relations professionals need to find their inner ape.<br /> <br /> <strong>&ldquo;Little Mermaid&rdquo; &ndash; Take risks</strong><br /> <br /> As PR professionals, we are driven to follow the rules and stick to the given guidelines. However, as you advance your skills in the public relations field, taking charge and changing the game can lead to great rewards.<br /> <br /> Ariel took a risk to follow her dream of walking among the humans. The redheaded mermaid taught us that calculated risks can pay off in unexpected ways. Sometimes you have to cross your fingers, close your eyes, and just &ldquo;kiss the girl.&rdquo;<br /> <br /> <strong>&ldquo;Princess and the Frog&rdquo; &ndash; Don&rsquo;t be ashamed of a little help</strong><br /> <br /> At most agencies and companies, PR pros are assigned to a team that works with a client or project. This is because, in most cases, a team can provide better results than one individual. Teams bounce ideas off each other, can proofread each other&rsquo;s writing, and lighten the load when people are too busy to complete a task.<br /> <br /> Tiana, the &ldquo;princess,&rdquo; wanted to open a restaurant all by herself. She thought she didn&rsquo;t need any help. At the end of the movie, she realizes that there is no shame in asking for help every now and again. Just as one of her gumbo recipes, every ingredient is important&mdash;like every member of a team.<br /> <br /> <strong>&ldquo;Hercules&rdquo; &ndash; There are always two paths to the finish</strong><br /> <br /> When you start a project, campaign, or even a blog post, the way you start and the way you want it to end may not always be the same. We usually start something one way, but along the way we have to roll with the punches and find another route to our goal.<br /> <br /> Hercules thought the only way to become a god was to be a hero. He later learned there was another path for him. Sometimes we need to trust our gut and step back from the project to find new ways to achieve our goal&mdash;and that is the &ldquo;Gospel of Truth.&rdquo;<br /> <br /> As Walt Disney has taught us, every story has a lesson that can be applied to our lives, both personal and professional. PR pros should consider heeding every warning Ariel, Hercules, and Aladdin has taught us.<br /> <br /> By Matthew Dougherty | <a href="" target="_blank">PR Daily</a> | 9.10.2012<br /> &nbsp;</p> Mon, Oct 08 2012 4 types of PR clients (and the attention they require) <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/282/f/matchmaker.jpg" style="width: 350px; height: 233px;" /></p> <p style="text-align: justify;">Some of the most complicated and thoughtful decisions a PR agency head must make involve staffing a new or transitioning account.<br /> <br /> There is truly an element of matchmaking involved to ensure the personalities mesh well and the relationship is productive. Sometimes, missteps occur and a strategic course correction is in order, but here are a few client/agency scenarios to ponder which may help mitigate mismatches.<br /> <br /> <strong>The high-octane client</strong><br /> <br /> The first (and often best) instinct is to assign a very calm, unflappable account person to balance this type AAA hyper client. Someone to remain focused in crises and keep this wild card client off &ldquo;the ledge.&rdquo; But you don&rsquo;t want an account person who is too quiet&mdash;don&rsquo;t confuse calm with comatose.<br /> <br /> <strong>The unsure, insecure client</strong><br /> <br /> This is tricky&mdash;you want to match this client with someone caring and nurturing and smart. I would think hard before assigning them an &ldquo;opposites attract&rdquo; type as that could be threatening and backfire. The account leader for this client should strike a perfect balance between assertive and nurturing.<br /> <br /> <strong>The know-it-all client</strong><br /> <br /> Experience says it almost doesn&rsquo;t matter the personality of this client&rsquo;s agency contact&mdash;they just need to be supportive yet unafraid to suggest opinions and offer alternative views. No client, not even an egomaniac, wants someone who agrees with every word they say (do they?).<br /> <br /> <strong>The threatened client</strong><br /> <br /> The match for this endangered client is someone with very good people-reading skills. This person must be chameleon-like in his or her ability to go this way and that depending on their client&rsquo;s standing within the company on a given day. They must have good listening and reporting skills so those in charge at the agency can &ldquo;read the tea leaves&rdquo; and make adjustments.<br /> <br /> What sage wisdom can you offer about successful client/agency relationships?<br /> <br /> <em>Marijane Funess is media relations director at Crenshaw Communications. A version of this story first appeared on Crenshaw Communications&#39; PR Fish Bowl blog.</em> <a href="" target="_blank">PR Daily</a> | 8.10.2012</p> Mon, Oct 08 2012 10 signs youâre a real social media jerk <p style="text-align: justify;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img alt="" src="/sb_cache/industrynews/id/278/f/George.jpg" style="width: 350px; height: 242px;" /><br /> <br /> We&rsquo;ve seen tons of examples of people behaving badly on social media.<br /> <br /> Maybe it&rsquo;s because we spend so much time online, we forget that the people we&rsquo;re sending messages to are human beings. They have a face, not some goofy avatar, and an actual name. They might own a puppy.<br /> <br /> So, before the next time you send out a tweet, blog, or start a Hangout, ask yourself: Am I being a jerk?<br /> If you don&rsquo;t know the answer, here&rsquo;s our guide to the telltale signs:<br /> <br /> <strong>1. Posting anonymous comments.</strong><br /> <br /> If you&rsquo;re going to contribute to a conversation, tell people who you are. Don&rsquo;t hide behind oh-so-precious monikers such as &ldquo;I Luv Hemingway,&rdquo; &ldquo;Reading This Article,&rdquo; or &ldquo;PRdivalicious.&rdquo; If you don&rsquo;t provide your name, it looks like you&rsquo;re hiding something. And it just makes you look silly.<br /> <br /> <strong>2. You&rsquo;re attached to your smartphone. </strong><br /> <br /> Whether you&rsquo;re at dinner, on the soccer sidelines, or playing pat-a-cake with your 2-year-old, your smartphone never leaves your sight. Put. It. Down. There&rsquo;s a time and a place to tweet or post&mdash;and it&rsquo;s not when you&rsquo;re talking to someone face to face.<br /> <br /> <strong>3. Faking authenticity.</strong><br /> If you tweet or post under the guise of, &ldquo;I&rsquo;m just trying to be real,&rdquo; or &ldquo;I want to be honest,&rdquo; you&rsquo;re not. You&rsquo;re trying too hard. If you want to be yourself, be yourself. Just don&rsquo;t preface it that way.<br /> <strong>4. Blatant self-promotion.</strong><br /> <br /> Don&rsquo;t clog your social media channels with your product or brand information. People can see right through it. You want to be &ldquo;authentic,&rdquo; right?<br /> <br /> <strong>5. Referring to yourself offline by your Twitter handle. </strong><br /> <br /> When you attend social media events, do you put your Twitter handle on your name badge, instead of your real name? Ugh. Remember, you are a person. A real, honest-to-God person. You are not your Twitter handle, even if it&rsquo;s your first and last name.<br /> <br /> <strong>6. You publicly correct people.</strong><br /> <br /> We&rsquo;ve all made grammatical errors or accidentally tweeted the wrong links. It&rsquo;s embarrassing. What makes it worse is when someone points it out publicly. If you feel the urge to correct someone, send the person a DM. If you can&rsquo;t, well, at least be subtle: &ldquo;You might wanna check your last tweet.&rdquo; They&rsquo;ll see it as an act of kindness, not as one of humiliation.<br /> <br /> <strong>7. You tell people your Klout score. </strong><br /> <br /> This is tragic. You are a person. You are not a number. Why not tell people your SAT scores, too?<br /> <br /> <strong>8. You&rsquo;re a Facebook addict.</strong><br /> <br /> No, seriously; it&rsquo;s a problem. You&rsquo;re constantly updating your status, playing Farmville, and sending messages to your high school boyfriend. Every fleeting thought is written down in a post. As you pose for pictures, you&rsquo;ve already decided which Photo Albums they will go in.<br /> <br /> <strong>9. You name drop Twitter handles of people who follow you.</strong><br /> <br /> Just because you follow someone, you don&rsquo;t actually &ldquo;know&rdquo; each other (most likely). It&rsquo;s OK to say that you follow certain people on Twitter, but you&rsquo;re mistaken to think you are actually friends with them. You actually have to meet a person before you can say you &ldquo;know&rdquo; them.<br /> <br /> <strong>10. You refer to yourself as a &ldquo;social media ninja.&rdquo;</strong><br /> <br /> Well, I guess it&rsquo;s better than referring to yourself as &ldquo;Anonymous.&rdquo; And you&rsquo;d better have the Klout score to back it up, Grasshopper.</p> <p style="text-align: justify;"><em>Jessica Levco is co-editor of Health Care Communication News. </em><a href="" target="_blank">PR Daily</a> | 8.10.2012</p> Mon, Oct 08 2012 How to tweet like an astronaut <p>&nbsp;</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/274/f/NASA.jpg" style="width: 350px; height: 451px;" /></p> <p style="text-align: justify;">At the start of his and astronaut Ron Garan&#39;s session at Ragan Communications&#39; Social Media for Government Communicators conference at NASA headquarters, astronaut Michael Fossum observed that lots of people in the audience had their cell phones out.<br /> <br /> &quot;We don&#39;t want to be disconnected,&quot; Fossum said. &quot;The lights are glowing in your laps. You want to know what&#39;s going on right now. You demand it.&quot;<br /> <br /> That demand, plus a desire to share an experience only a handful of people get, is why Fossum and Garan have been tweeting about their journeys in space for about four years now.<br /> <br /> &quot;When Mike and I flew together in 2008 and I looked out the window for the first time, it was frustrating to me,&quot; Garan said. &quot;I saw this amazing sight that I couldn&#39;t really describe, I couldn&#39;t really share.&quot;<br /> <br /> Since then, they&#39;ve shared their stories and sights to huge audiences. Garan&#39;s first tweet from space, a photo of Newfoundland and Nova Scotia, was retweeted by the White House and by celebrities and got 126,000 views in a week. And though NASA may have a leg up on earthbound communicators in terms of inspiring awe, a good number of the astronauts&#39; tips for tweeting could come in handy for anyone.<br /> <br /> <strong>1. Re-create the emotion.</strong><br /> <br /> &quot;We&#39;re always looking for creative ways to tell the story,&quot; Garan said. &quot;I saw this as a way that I could bring people on, not just as spectators, but as crew members.&quot;<br /> <br /> A still photo may not always do that, he said, but time-lapse video of thousands of photos as the International Space Station orbits above lightning storms, passes above aurora borealis, and witnesses several of the 16 sunrises the astronauts saw every day certainly has an impact. Fossum said the images in the video are pretty close to what the astronauts actually see as they peer out the window.<br /> <br /> <strong>2. Document current events.</strong><br /> <br /> Pictures of Earth from space are pretty cool on their own, but Fossum and Garan went the extra mile, photographing Tripoli on the day it fell to rebel forces in August 2011, England the day before the royal wedding, wildfires in Texas, and Hurricane Katia as it bore down on the East Coast. Fossum managed to snag a photo of the space shuttle Atlantis&#39; plasma trail in its last-ever landing.<br /> <br /> &quot;I got a picture that nobody had ever captured before,&quot; he said.<br /> <br /> Of course, not everyone has direct access to all those events, but you can document what&#39;s around you, or maybe even what&#39;s happening to you. Fossum tweeted photos of a muscle biopsy performed on him, for example.<br /> <br /> <strong>3. Make time for it.</strong><br /> <br /> &quot;Give up sleep. It&#39;s worth it,&quot; Fossum said when asked about how he and Garan managed to take photos and get all his work done on the space station.<br /> <br /> He went on to explain that astronauts do have some free time on the International Space Station, and that he often took advantage of those times to snap photos or post tweets. It helped that ground control would send up messages that something worth documenting, such as a hurricane, was coming into view in a few minutes.<br /> <br /> &quot;You&#39;re only up there for so long,&quot; Garan added. &quot;You want to make every moment count.&quot;<br /> <br /> <strong>4. Work with your followers.</strong><br /> <br /> The time-lapse video of the view from orbit wasn&#39;t actually made by NASA. A fan put the video together using still images.<br /> <br /> In some of Garan&#39;s tweets about geography, followers would occasionally correct him on a spelling or other fact. He ended up using that to his advantage after he noticed that one fan was a particularly avid corrector.<br /> <br /> &quot;I got smart,&quot; Garan said. He started sending the photos to his fact-loving fan first; then the follower would OK it and send along a ton of context in which to put the picture. Garan would give his new pal credit, and people devoured the enhanced content, he said.<br /> <br /> <strong>5. Be sprightly.</strong><br /> <br /> While Garan and Fossum were on the space station, some of the time-sensitive photos they were taking were going on out Twitter &quot;in almost real time,&quot; Garan said. They had to. Who cares about seeing a hurricane a week after it&#39;s gone?<br /> <br /> But doesn&#39;t NASA, as a government agency, have to review and approve every photo? Not really, Garan says, if it&#39;s a photo outside the station. The agency really just needs the file so that it can answer the numerous requests for prints it always gets as soon as one goes up.<br /> <br /> &quot;We have to have that freedom to communicate in real time,&quot; Garan said. &quot;It deepens the experience for us if we share it.&quot;<br /> <br /> The ideal is that agencies should have basic guidelines for behaviour&mdash;don&#39;t curse, don&#39;t make political statements, don&#39;t endorse products, and so on&mdash;and let their employees tweet, he said.<br /> <br /> Of course, there are privacy concerns for pictures taken inside the International Space Station. Fossum could tweet photos of his own muscle biopsy, for instance, because the photos were of his own leg, but he couldn&#39;t send out pictures of someone else&#39;s.<br /> <br /> <br /> <em>Matt Wilson is a staff reporter for, a sister site of PR Daily. </em><a href="" target="_blank">PR Daily</a> | 8.10.2012</p> Mon, Oct 08 2012 5 social media rules you learned in kindergarten <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/270/f/Kindergarten.jpg" style="width: 400px; height: 267px;" /></p> <p style="text-align: justify;">I often hear people say their company is not ready to use social media. It doesn&#39;t have a large following, it&#39;s locally-based, or it&#39;s too small. My response: &quot;That&#39;s why you need to start now.&quot; After all, social media can be a cost-effective way to increase your business&#39;s following, generate buzz about your products and services, and help your company grow.<br /> <br /> I once heard of a pizza place in a college town that launched a Twitter handle and promoted it with signs alerting patrons to follow it for exclusive specials. What the restaurant did next was just short of genius.<br /> Whenever the store wasn&#39;t busy, it would tweet a short-lived special&mdash;&quot;free soda with a slice for the next hour,&quot; &quot;buy one slice and get one free for the next hour,&quot; or &quot;any large pizza for $9 until 9 p.m.&quot; The result? Students swarmed the store. Almost any small business could use this strategy, and they should.<br /> <br /> A pizza restaurant in a college town may be able to get thousands of followers on Twitter, but that might not be realistic for some small businesses. If you aren&#39;t sure where and how to start marketing via social media, remember these simple rules from kindergarten and put them to work in your social media marketing efforts:<br /> <br /> <strong>Be kind to others.</strong><br /> <br /> I once saw a bumper sticker that read, &quot;He who dies with the most toys wins.&quot; That&#39;s not the case with social media. Social media isn&#39;t about amassing a large number of followers; it&#39;s about building an engaged community of followers who may actually frequent your business. Engage with these people on a personal level. Talk with them and not at them.<br /> <br /> <strong>Use one toy at a time.</strong><br /> <br /> You may be tempted to jump on Twitter, Facebook, Foursquare or even launch a blog, but do you or your staff really have time for all this? Probably not.<br /> <br /> Figure out where your audience is and start there. It&#39;s far better to build an engaged following on one network than to have largely inactive profiles on several networks.<br /> <br /> <strong>Use your indoor voice.</strong><br /> <br /> Posting Facebook messages about how great your company is and why your products are the best may seem like a great way to advertise, but social media isn&#39;t advertising and marketers need to quash any urges to use their advertising voices here. It&#39;s like shouting at your customers through a megaphone when you should be conversing over a cup of coffee.<br /> <br /> Ask customers questions, answer their questions, post polls, and ask customers to post stories about your business. Tell customers about your news and specials, but make sure you talk about other things too.<br /> <br /> <strong>Play by the rules.</strong><br /> <br /> Think that offering a free widget or coupon to everyone who likes your company on Facebook is a great way to build a following? It might be, but it&#39;s also against Facebook&#39;s rules and can cause the network to shut down your page. This would force you to build your following all over again.<br /> <br /> Be sure you know the rules of the networks you use and play within them. There are great, cost-effective contest and promotion applications you can use to host giveaways on Facebook, so check them if you want to offer a giveaway. An app I like is Wildfire.<br /> <br /> <strong>Practice patience.</strong><br /> <br /> Successful social media programs do not happen overnight; it takes time to build an engaged following. But, the payoff is worth it in the long run. Don&#39;t be tempted by the scores of direct messages on Twitter that offer ways to increase your following by the thousands. These will not be engaged followers and many may not even be real humans.<br /> <br /> <em>Laura Finlayson is vice president and director of digital strategy at Beckerman, and contributes to Beckerman Voices, where a version of this article originally ran.</em><a href="" target="_blank"> PR Daily</a>. | 8.10.2012<br /> &nbsp;</p> Thu, Sep 27 2012 Write Away appointed to launch Blaupunkt in Australia <p><strong>MEDIA RELEASE </strong></p> <p><strong>27 September 2012 </strong></p> <p>Write Away appointed to launch Blaupunkt in Australia</p> <p>Write Away Communication + Events has been appointed by Bush Australia to launch its new premium range of Blaupunkt home audio systems and televisions in Australia.</p> <p>Globally recognised for excellence in audio, Blaupunkt - a German word meaning &lsquo;blue dot&rsquo; - is synonymous with superior design, performance and reliability. The new Blaupunkt home audio range incorporates the latest innovations in mobility and provides consumers with a high quality aural experience when listening to music around the home. The initial release of products includes digital radios, docks for Apple mobile devices as well as Bluetooth and Airplay audio systems. A small range of LCD televisions will also be launched.</p> <p>Commenting on the appointment of Write Away, Bush Australia managing director, Daniel Todd said the agency&rsquo;s client roster and reputation provided a perfect fit for the brand. &ldquo;Write Away has a tremendous amount of experience in consumer electronics. We are looking forward to working with the team to spread the &lsquo;blue dot&rsquo; message nationally.&rdquo;</p> <p>Write Away general manager, Jody Hammond said the agency was extremely excited to be working with Bush and the Blaupunkt brand. She explained: &ldquo;Blaupunkt is a great brand to be adding to our growing stable of consumer brands. We are looking forward to promoting it across all media, traditional and digital, reaching both trade and consumer audiences.&rdquo;</p> <p>Media note:<br /> For further comment on this appointment please contact:<br /> Elizabeth Marchant, Director Write Away Communication + Events<br /> Ph: (02) 9978 1400</p> <p>For enquiries regarding Blaupunkt products please contact:<br /> Corrina Anderson, Senior Account Manager Write Away Communication + Events<br /> Ph: (02) 9978 1410<br /> Email: <a href=""></a></p> Thu, Sep 27 2012 Victory for VIVA! Team VIVA! wins PR campaign of the year at 2012 PRI <p><strong>VIVA! Communications wins PR campaign of the year at 2012 PRIME Awards VIVA! Communications, together with CSL Biotherapies, clinched PR Campaign of the Year at the highly prestigious 2012 PRIME Awards held at The Westin, Sydney on Thursday, September 20.<br /> <br /> Our &lsquo;Protecting Against Pneumococcal Pneumonia&rsquo; campaign was rated the &ldquo;stand-out&rdquo; entry for the night by the PRIME judging panel. </strong></p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/266/f/viva.jpg" style="width: 400px; height: 305px; border-width: 3px; border-style: solid;" /></p> <p><br /> Hundreds of people attended the event, which recognised and rewarded excellence in the Australian Pharmaceutical and Life Sciences industry across 18 categories, including Public Relations.<br /> <br /> VIVA! Communications was challenged with heightening healthcare professional and consumer awareness and understanding of pneumococcal pneumonia; addressing the importance of protecting against the often fatal lung infection; generating uptake of the pneumococcal pneumonia vaccine; and further reinforcing CSL&rsquo;s role as a leader in the vaccines market.<br /> <br /> We teamed with the Australian Lung Foundation, leading healthcare professionals, Bert Newton&rsquo;s wife of 38 years, Patti, to reflect on her husband frightening ordeal with pneumonia, and patients nation-wide to orchestrate a highly strategic and creative integrated communications campaign targeting health professionals and consumers.<br /> <br /> Through extensive research, stakeholder collaboration and engagement, patient advocacy and media relations, we not only achieved, but excelled our ambitious goals and objectives set. Our integrated communications campaign successfully penetrated health professional and consumer audiences, generating more than 25 million potential combined Australian and international audience impressions in medical (print and online) and consumer media (TV, radio, print, digital and social).<br /> <br /> To learn more about our award-winning campaign, head to <a href="" target="_blank"> </a></p> <p>To view a video of the media outreach generated by this campaign, go to <a href="" target="_blank"> </a></p> Wed, Sep 26 2012 The 10 commandments of online etiquette <p>How many of you love to receive spam email?</p> <p>How do you like it when you meet someone and he automatically adds you to his newsletter list?</p> <p>How many of you love to get information that talks all about the sender and tells you nothing valuable?</p> <p>How often do you unsubscribe from email lists and newsletters?</p> <p>How many of you know organizations that push their messages via social media, but don&#39;t use it to engage, network, or build a community? I&#39;d venture to guess every one of you.</p> <p>If you are with me&mdash;you hate this stuff&mdash;I want to know why you do it to others when you get behind your computer at work.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/262/f/commandment10.jpg" style="width: 197px; height: 218px;" /></p> <p><strong>Some examples</strong></p> <p>I ask these questions when I speak, particularly when I do three- or four-hour workshops. It allows me to dig deep into why people do this at work, but hate it as a consumer or buyer.</p> <p>A few weeks ago, I did some research on different customer relationship management programs for a client. I spoke to five different companies. Of the five, three added me to their newsletter list without my permission, simply because I called looking for additional information.</p> <p>And last week, I received an email from a company telling me it added me to an email distribution list and to let someone know if it wasn&#39;t OK. This is not a company I&#39;ve ever communicated with. Someone just decided I was a good target and went ahead and added me.</p> <p>But I guess it makes it OK if someone tells me he added me?</p> <p>I&#39;m sure this is a sales technique of some sort. Maybe it&#39;s to see if I check my email and, if I respond (even if it&#39;s to say it&#39;s not OK they added me to their lists), they know it&#39;s a viable email address.</p> <p>Or maybe it&#39;s a list-building tactic, which means the organization is focused on the wrong things.</p> <p>I&#39;ve become afraid to answer emails from strangers at all.</p> <p>Why is it that all of us hate this, but a good majority of us do it when it comes to online marketing?</p> <p><strong>The 10 commandments of online etiquette</strong></p> <p>Perhaps there isn&#39;t a one-size-fits-all equation, and maybe you&#39;re simply focused on numbers instead of conversions, but I&#39;d like to think there is some online etiquette we all should consider.</p> <p><strong>Therefore, I created the 10 commandments of online etiquette:</strong></p> <p>1. Thou shalt not add anyone to a newsletter list without his or her consent.</p> <p>2. Thou shalt not send a LinkedIn invite that says, &quot;I&#39;d like to add you to my professional network.&quot;</p> <p>3. Thou shalt not post news releases as blog posts.</p> <p>4. Thou shalt not talk about yourself in communications.</p> <p>5. Thou shalt not use Twitter, Facebook, Google+, and LinkedIn accounts as news feeds for an organization.</p> <p>6. Thou shalt not create newsletters that talk about how great you, your leadership, products, or services are without putting them in the context of the buyer.</p> <p>7. Thou shalt not build lists, fans, followers, connections or circles just for the sake of numbers.</p> <p>8. Thou shalt not abuse your online power.</p> <p>9. Thou shalt not email bloggers, journalists, influencers, or target audiences without doing research, building relationships, and giving them something of value.</p> <p>10. Thou shalt not engage in black hat email marketing.</p> <p><strong>What else would you add?</strong><br /> <br /> <em>Gini Dietrich is founder and CEO of Arment Dietrich, Inc. A version of this article originally ran on Spin Sucks. <a href="" target="_blank">PR Daily </a>| 26.09.12. </em></p> Wed, Sep 26 2012 The No.1 reason people un-'like' brands on Facebook <p>Anyone who works in social media will tell you that a robust brand presence is more important than ever. They have to&mdash;it&rsquo;s their job.</p> <p>But independent studies are corroborating this notion. Take a look at this infographic from Lab 42 and these key findings:</p> <ul> <li>82 percent of people surveyed say that Facebook is a good place to connect with brands, but only 35 percent feel brands listen to them more on Facebook.</li> <li>Half of those surveyed find that a brand&rsquo;s Facebook page is more useful than its website.</li> <li>75 percent of those surveyed say they feel more connected to a brand they like on Facebook.</li> </ul> <p><img alt="" src="/sb_cache/industrynews/id/258/f/BrandsInfographic.jpg" style="width: 450px; height: 2522px;" /><br /> <em>(via Mashable) Found on <a href="" target="_blank">PR Daily</a> | 26.09.12</em></p> Mon, Sep 24 2012 10 tips for landing your PR dream job <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/250/f/Public Relations Image.jpg" style="width: 250px; height: 180px;" /></p> <p style="text-align: justify;"><strong>You have a gre</strong><strong>at r&eacute;sum&eacute; and have found a list of potential employers and contacts. Now what?<br /> Here are 10 tips to make the most of the email, phone or in-person contact so you can get the job:</strong></p> <p style="text-align: justify;"><strong>1.</strong> Keep contact brief and professional. Check spelling, grammar and content before shooting off a cover email and r&eacute;sum&eacute;. Be specific in your request and get to the point. Rather than a general query, provide a concrete request such as: &ldquo;I am interested in a job or internship with Public Relations Firm X. I am available any time after January 1. I will contact you on Tuesday to arrange an informational interview. Thank you for your consideration.&rdquo; And stick to that follow up schedule.</p> <p style="text-align: justify;"><strong>2.</strong> Even if an employer doesn&rsquo;t have an immediate opening, ask for an informational interview. Most employers will spare a few minutes to meet you if you have a compelling r&eacute;sum&eacute;. Don&rsquo;t ask them out for coffee or lunch. Busy professionals don&rsquo;t have time for this and are inundated with requests for their time. Instead, ask for 15 minutes of their time. And when you get it, make the most of it.</p> <p style="text-align: justify;"><strong>3. </strong>Talk and listen. Be specific when you are asked a question and back up what you say with tangible examples of your achievements that illustrate your skills. Don&rsquo;t say you love public relations because you are a &ldquo;people person&rdquo; (young professionals say this all the time). Speak slowly and maintain your poise. If you are nervous it is always wise to pause for a second to gather your thoughts before you provide an answer to a question.</p> <p style="text-align: justify;"><strong>4. </strong>Bring extra copies of your r&eacute;sum&eacute; and bring a professional portfolio. A simple black binder with clear page sleeves is impressive. You can reference this as you answer questions to showcase highlights of your experience. Don&rsquo;t describe every single sample. Simply use the portfolio to show the depth of your experience and potential to the organization. Having a small selection of samples to leave behind is a nice touch, too.</p> <p style="text-align: justify;"><strong>5.</strong> Come armed with a notebook and knowledge of the organization. To prepare you would have done a search of the company and its clients so you can speak intelligently about the business and so you can make a personal connection with the interviewer.</p> <p style="text-align: justify;"><strong>6. </strong>Take notes and ask intelligent questions. Be sure questions or comments are relevant and sincere or all you&rsquo;ll show is that you did a Google search.</p> <p style="text-align: justify;"><strong>7.</strong> Don&rsquo;t forget to dress and act professional. Even if the place of employment seems casual, you should err on conservative. Employers take notice of how you look, act and fit in at their organization, before they even speak to you.</p> <p style="text-align: justify;"><strong>8.</strong> Be pleasant to everyone you see from the doorman to the receptionist. I&rsquo;ve been amazed to see young prospects come for jobs wearing tank tops and smacking gum, with a friend in tow and a vibrating or ringing cell phone.</p> <p style="text-align: justify;"><strong>9.</strong> Many jobs have been won or lost based on personal chemistry. A former boss used to ask himself if this potential employee is someone you wouldn&rsquo;t mind being stuck on a plane with for hours. Another professional colleague has confided that they loved the credentials of a candidate, but didn&rsquo;t think that the person&rsquo;s personality would mesh with their account team.</p> <p style="text-align: justify;"><strong>10. </strong>After you ace the interviews, be sure to request a business card from everyone you have met&mdash;even the most junior staffers. Immediately after the interview, thank you emails should be sent, followed by personalized hand-written thank you cards expressing your interest in the position and organization.</p> <p style="text-align: justify;">Employers can be selective with hiring decisions, so it is your responsibility to show your ambition, initiative and those undefined personal qualities that make you the best person for your dream job. It is never too soon to build your own personal map towards future success.<br /> <br /> By Lorra Brown | Posted: September 23, 2012| <a href="" target="_blank">PR Daily </a><br /> &nbsp;</p> Mon, Sep 24 2012 8 Twitter essentials for PR <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/246/f/Twitter Image.jpg" style="width: 350px; height: 164px;" /></p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: justify;">For today&rsquo;s PR pro, the question is no longer whether to tweet, but what to tweet. This is, of course, a loaded question&mdash;akin to asking, what kind of pet should I buy?<br /> <br /> Happily, the answer need not be prohibitively complex. Although the specifics will depend on your specialty&mdash;crisis, public affairs, business to business, etc.&mdash;a variety of best practices cover our profession as a whole.<br /> <br /> Here are eight that every PR pro should follow:<br /> <br /> <strong>1. Establish your own PR strategy.</strong><br /> Decide what percentage of your tweets will pertain to news about yourself and your firm, and what percentage will pertain to news about your industry. You don&rsquo;t want to be known as the person who&rsquo;s always talking about himself or herself.<br /> Follow the model set by @jowyang, who &ldquo;rarely talks about waking up, eating lunch, or starting my car. Instead, I want to add value.&rdquo;<br /> <br /> <strong>2. Practice full disclosure.</strong><br /> If a tweet concerns a client, disclose your relationship. For example, @nmsosphere requires its staff to &ldquo;always include the hashtag #client for any tweets or retweets involving marketing on behalf of our clients.&rdquo;<br /> <br /> <strong>3. Always be professional.</strong><br /> Remember: Google is watching. The Library of Congress, too. Even if you don&rsquo;t cite your employer or profession in your bio, even if you declare that your tweets are yours alone, whatever you write will be associated with your company, especially if it&rsquo;s controversial. (Just ask Soren Dayton.)<br /> <br /> <strong>4. Promote your user name.</strong><br /> Include it in your email signature, on your business card, in your bio on the company website, and/or at the end of blog posts you write.<br /> <br /> <strong>5. Give thanks publicly.</strong><br /> When a reporter quotes you, when an organization invites you to speak to its members, or when an op-ed of yours is published, you can both be gracious and promote the piece by tweeting a thank-you to your contact, along with a link.<br /> <br /> <strong>6. Don&rsquo;t recycle breaking news.</strong><br /> Avoid the temptation to share the fact that Apple stock just hit $700; thousands of others have already done so. Instead, comment on, say, Apple&rsquo;s apparent avarice.<br /> <br /> <strong>7. Change the default text.</strong><br /> The beauty of the embeddable &ldquo;tweet&rdquo; button is that it launches a fully formed tweet&mdash;all you need to do is click, no typing required. But the words you choose count as much as the content you curate, so don&rsquo;t be afraid to rewrite the prepopulated copy. After all, you work in PR.<br /> <br /> <strong>8. Create your own short URL.</strong><br /> Instead of using to shorten links, use this website to create a unique URL. For example, @EdelmanPR employs, and @fmanjoo uses<br /> &nbsp;</p> <p>By Jonathan Rick | Posted: September 21, 2012 | <a href="" target="_blank">PR Daily </a></p> Mon, Sep 24 2012 3 ways to respond to negative commenters online <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/242/f/no_element_of_negativity.jpg" style="width: 350px; height: 233px;" /></p> <p style="text-align: justify;"><strong>You&rsquo;re a jerk. An idiot. A poser. A moron. A dumbass.</strong><br /> <br /> If you&rsquo;ve blogged long enough, you&rsquo;ve probably been assaulted by a few readers who disagree with your conclusions. And that can lead to a few challenges for bloggers who want to allow a free exchange of ideas, but also insist upon a civil discourse.<br /> <br /> Recently, readers of my blog were curious about this topic. Mary Denihan noticed this challenge and asked the following question regarding managing a website&rsquo;s comments section. Mary wrote:<br /> <br /> <em>&ldquo;It almost seems like [negative comments] have overtaken some sites. Which in turn, seems to inhibit other folks with positive opinions to not comment. Do you have any advice on how to avoid your site to be overtaken by negative comments?&rdquo;</em><br /> <br /> Reader Leigh Ann Otte was also curious, writing:<br /> <br /> <em>&ldquo;I would guess (hope?) most people recognize what&rsquo;s going on and don&rsquo;t listen to them. But it is a good question: What do you do if the negativity is directed to you? Ignore it? Respond once to everyone? Try to cut it off early by responding to the first few right away?&rdquo;</em><br /> <br /> Great questions, Mary and Leigh Ann. Here are three ways you might consider approaching this issue:<br /> <br /> <strong>1. Ban belligerent jerks</strong><br /> There&rsquo;s no rule that says bloggers have to approve every comment someone leaves. For my blog, I created a comments policy titled &ldquo;No Jerks Allowed.&rdquo; It reads, in part:<br /> <br /> <em>&ldquo;I&rsquo;m done posting ad hominem attacks, off-topic comments, comments that refer to elected officials (or others) in pejorative terms, comments that are unnecessarily antagonistic, comments that don&rsquo;t relate to the topic of the article, and other comments that come across with more hostility than substance.&quot;</em>|<br /> <br /> <em>&ldquo;There is no shortage of websites and news channels that profit from hostile and angry debate. No matter how many times I&rsquo;m accused of censorship, I&rsquo;m not going to allow this blog to join their ranks.&rdquo;</em><br /> <br /> <strong>2. Respond, but speak past the commenter</strong><br /> If I decide to post a negative comment from a reader (because it makes a valid point, even if it&rsquo;s a bit nasty), I try to be mindful that the entire audience may hold a rude response against me. If I treat the person with respect (in some cases, more than they deserve), readers are more likely to be impressed with the tone of my reply&mdash;even if they, too, disagree with my view.</p> <p>Therefore, I try to remember that the writer of that letter is not my target audience. Sure, my response is addressed to the commenter, but my communication is really intended for the rest of the blog&rsquo;s readers.<br /> <br /> <strong>3. Or speak to the commenter</strong><br /> If the commenter posts something negative, but it appears to be reasonable, I try to give them the benefit of the doubt.<br /> <br /> I often find that the tone of a reader&rsquo;s first comment may be negative, but that if I respond to the person respectfully, his or her follow-up comment is milder&mdash;or even appreciative.<br /> <br /> That approach is backed up by a 2011 Harris Interactive study, which found that unhappy customers quickly forgave companies that responded to them. Thirty-three percent of customers who left a negative review on a shopping website ended up posting a positive review after receiving a response, while another 34 percent deleted the original review.<br /> <br /> <em>By Brad Phillips | Posted: September 21, 2012 |<a href="" target="_blank"> PR Daily </a></em></p> Thu, Sep 20 2012 7 Ways LinkedIn Can Drive More Traffic to Your Website <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/234/f/gpdd.jpg" style="border-width: 3px; border-style: solid; width: 300px; height: 191px;" /></p> <p>&nbsp;For online marketers, success usually boils down to two simple things: traffic and conversions. But how does someone cut through all of the noise online to capture the prized attention and fans?</p> <p>One of the best, and often overlooked traffic sources online is LinkedIn. Yes, LinkedIn. The site is chock full of business decision makers and potential clients. The trick is getting them to your site.</p> <p>Here are seven ways to drive more traffic to your site using LinkedIn:<br /> <br /> 1. Create a killer profile. It doesn&#39;t take a lot of research to realize that the human eye is drawn to attractive things. So the better looking your LinkedIn profile is -- meaning professional and complete -- the more qualified you&#39;ll appear to your audience and the more interested people will be to check out your site.</p> <p>2. Increase your connections. A good LinkedIn profile has a lot of &quot;1st degree&quot; connections -- the people you accept as a friend or connection. More 1st degree connections equal more clicks and traffic to your site simply because the more people you have looking at your site and your updates, the more views you&#39;ll receive. Your goal should be to have at least 500 1st degree connections and continue growing from there.</p> <p>3. Update your status often. I see a direct connection between my LinkedIn activity and traffic to my site. Even more so, I often see more traction from my posts on LinkedIn than on Twitter and Facebook. The more content you share, the more opportunity people have to see it and engage with it. Aim to update your status once or twice a day, or more if it makes sense for your brand.</p> <p>4. Join targeted groups. One of the best places to share articles or links is within groups. Look for groups that are related to your brand or business. Some groups on LinkedIn have more than 500,000 members. That&#39;s a large audience you can be engaging with and direct back to your site.</p> <p>5. Create your own group. Creating a group should be a top priority for business owners. It allows you to build an audience inside of LinkedIn and send a message to that targeted audience each week. Send messages to helpful resources and articles on your site. This way you not only become the go-to resource to these group members, you also drive traffic as well.</p> <p>6. Customize your profile links. Instead of having the generic links such as &quot;my website&quot; or &quot;my blog&quot; that LinkedIn provides, create a unique &quot;call to action&quot; where you directly tell visitors to click on the links you&#39;ve placed, such as &quot;Increase Your SEO&quot; or &quot;First Time Home Buyer -- Click Here&quot;.</p> <p>7. Use the blog app. Add the blog app to your profile. This displays the most recent articles from your blog directly on your LinkedIn profile. This not only makes your profile look more advanced, it gives viewers a reason to go back to your articles on your site.</p> <p><em>Found on the <a href=""><u>Entrepreneur</u></a>&nbsp;20 September, 2012<br /> &nbsp;</em></p> Thu, Sep 20 2012 Twitter's Profile Pages Redesign Offers More Branding Opportunities <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/230/f/twitter-updates-ipad-iphone-android-1.jpg" style="border-width: 3px; border-style: solid; width: 300px; height: 257px;" /></p> <p style="text-align: center;">&nbsp;</p> <p>Twitter has announced changes that allow you to further customize and brand your business&#39;s Twitter account.</p> <p>New design features for profile pages allow users to upload a header image that will be visible on Twitter and, for the first time, on iPad, iPhone and Android devices. Additionally, the new design gives users more control over their background images, which can now be visible on both the left and right side. This can give marketers even more real estate for branding on Twitter.</p> <p>Social media managers should pay special attention to the new header image. Twitter suggests using a profile header image that is 1,252 pixels by 626 pixels for optimal display across all possible devices.<br /> It&#39;s the first thing your customers will see when visiting your page. Don&#39;t use it to sell or simply slap a logo up there. Be creative, make it unique and send a message.</p> <p>Also, design around the profile photo, as it&#39;s centred in the middle of the image. You have this space to tell your story, amaze people and brand yourself or your company. Just like you have to make 140 characters count, make this image count.</p> <p>Other changes that present branding opportunities include:</p> <ul> <li>The opportunity to overlay a 160-word bio.&nbsp;</li> <li>Your bio literally floats over your profile photo image, so make sure to tie the two together. Because the image will draw attention, your brand&#39;s bio will be an even more important message.&nbsp;</li> <li>&quot;Pin&quot; your favourite tweets to the top of your profile.</li> <li>This is a way for you to highlight content that&#39;s important to you or your brand and get it in front of your followers.&nbsp;&nbsp;</li> <li>Photos stream below recent tweets on mobile devices.&nbsp;</li> <li>Users can see a stream of photos below recent tweets on iPhone, iPad, and Android. You can swipe through them and tap any picture to enlarge it. This makes the way people consume content on Twitter more visual, which in turn can motivate actions and interactions.&nbsp;</li> <li>Not only do these changes allow users to spice up their profile pages, it enables marketers to more fully showcase their brand&#39;s personality and vibe, and gives customers a more dynamic user experience.<br /> &nbsp;</li> </ul> <p><em>Retrived from the <a href=""><u><strong>Entrepreneur</strong></u>,</a> 20 September, 2012</em></p> Wed, Sep 19 2012 21 Ways to Win at Public Speaking <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/222/f/public speaking fears.jpg" style="width: 423px; height: 284px; border-width: 2px; border-style: solid;" /></p> <p><strong>1. Dress to Stand Out</strong><br /> When spotted in the crowd, don&rsquo;t blend in. Be a touch dressier than the audience and wear a bright colour or at least a bold accessory.</p> <p><strong>2. Be Aware of Your Body</strong><br /> Stand tall with your shoulders back, unclench your fists and take a deep breath. Great posture exudes confidence.</p> <p><strong>3. Limit the Thank-Yous</strong><br /> Only those being thanked tend to listen so if you begin with the thank-yous, you risk losing your audience before you capture them.</p> <p><strong>4. Write It Down</strong><br /> Spend time writing and editing your speech, and have it completed at least a few days in advance.</p> <p><strong>5. Rehearse and Repeat</strong><br /> Even if you use notes, repeat your speech so many times that they become a safety rather than a necessity.</p> <p><strong>6. Tell a Story</strong><br /> Look at the Presidential candidates. They are most engaging when they incorporate anecdotes about themselves or others. Do the same <em>(this obviously applys to America however doesn&#39;t mean we can&#39;t learn from them too).</em></p> <p><strong>7. Make It Personal</strong><br /> To connect with your audience, throw a splash of yourself in there &ndash; if it&rsquo;s relatable, it&rsquo;s right.</p> <p><strong>8. If You Bring Notes, Use Paper</strong><br /> I am still scarred from watching a speaker read a speech from a Blackberry.</p> <p><strong>9. Use Visual Tools as Your Sidekicks </strong><br /> When using video or slides, don&rsquo;t depend on them. You are the star and they are your supporting actors.</p> <p><strong>10. Start With a Smile</strong><br /> Disarm the audience with your smile and when appropriate, smile with frequency during your talk as well.</p> <p><strong>11. Look Up</strong><br /> Pick a few engaged members of the audience, one on the right, one in the centre and one on the left and make fluid eye contact with each consistently. This will keep your head up and your presence felt.</p> <p><strong>12. Slow Down</strong><br /> Fight the common urge to rush through your speech. It is almost impossible to speak too slowly. Assume that the audience is listening and they don&rsquo;t want to miss a word.</p> <p><strong>13. Don&rsquo;t Cater to the Sleeper</strong><br /> If there is an audience member with his eyes closed, it is because he had too little sleep the night before, not because you sent him to slumber.</p> <p><strong>14. Jump Around</strong><br /> This is extreme &ndash; but better to be air born than standing stiff as a board. To be natural, you need to move a bit. Look at this Gary Vaynerchuk speech for inspiration.</p> <p><strong>15. Sail Through Rough Waters</strong><br /> If you &ldquo;mess up&rdquo; chances are, nobody has noticed but you, so move forward without missing a beat.</p> <p><strong>16. If You&rsquo;re Not Funny, Don&rsquo;t Tell Jokes</strong><br /> Humour is about delivery as much as the joke. If you aren&rsquo;t a funny person, avoid going for the cheap laugh.</p> <p><strong>17. Keep it Short</strong><br /> As with anything, better to leave them wanting more. As long as a 40 minute speech isn&rsquo;t given in 20, brevity within reason is always appreciated.</p> <p><strong>18. Remain Upbeat</strong><br /> Even when talking heavy, keep it upbeat. Jennifer Gilbert&rsquo;s harrowing story is a great example &mdash; it is embedded in laughter and optimism.</p> <p><strong>19. Own Your Energy</strong><br /> Bring your off the charts enthusiasm regardless of the crowd. A band plays the same song whether there is one person in the room or 1000.</p> <p><strong>20. Don&rsquo;t Run Away</strong><br /> After you speak, make yourself accessible to the audience &ndash; for Q&amp;A or photos.</p> <p><strong>21. Stay in Costume</strong><br /> When you receive a complement on your performance, graciously say thank you. Period. No mention of your bundle of nerves or having left your notes at Starbucks. Remain the performer.</p> <p><em>Samantha Ettus is Founder of Working Moms Lifestyle, <a href="" target="_blank">Forbes Magazine. </a></em></p> Wed, Sep 19 2012 7 deadly sins of PR <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/218/f/living-in-sin-blunt-card.jpg" style="width: 400px; height: 267px;" /></p> <p><strong>1. Thinking like a journalist, but not as a marketer</strong></p> <p>PR practitioners need to understand both mindsets and strike a balance when delivering messages.</p> <p><strong>2. Hating math</strong></p> <p>We must no longer utter phrases such as, &ldquo;I went into PR because I&rsquo;m bad at math.&rdquo; Saying that hurts our credibility. In today&rsquo;s business environment, measurement, analytics, and the ability to quantify results are essential.</p> <p><strong>3. Fearing to admit failure</strong></p> <p>We must have the confidence to admit failure, but we can never accept it. We can&rsquo;t be afraid to acknowledge internally when programs are failing and be ready to recalibrate when necessary.</p> <p><strong>4. Failing to measure</strong></p> <p>Though it&rsquo;s true that measuring public relations versus advertising is comparing apples and oranges, PR can be measured. For our industry to be viewed on par with the other disciplines, we must be able to quantify our work. Social media has made it possible to do so in a cost-effective manner. The Barcelona Principles&rsquo; metrics framework is a great resource for measurement approaches.</p> <p><strong>5. Chasing the shiny objects</strong></p> <p>For every Pinterest and Twitter, there is a MySpace or Second Life&mdash;social networks that wither and die or fail to take flight. At times, we will need to take big bets, but we must make them smart wagers backed by research and analytics.</p> <p><strong>6. Suffering from an inferiority complex</strong></p> <p>PR has a tendency to view itself as a second-tier discipline behind advertising and marketing. In today&rsquo;s media environment, there is a unique opportunity for PR to lead. To do so, we must educate ourselves on the other disciplines and understand the larger landscape.</p> <p><strong>7. Getting a (cheap) thrill from deadline pressure</strong></p> <p>Many PR pros pride themselves on their ability to pull last-minute miracles out of their hats. When working within a larger marketing framework this is untenable&mdash;we must plan ahead (as best we can) and align our efforts with the other disciplines so that PR doesn&rsquo;t live in a silo.</p> <p><em>Joe Cohen is senior vice president at MWW Group, one of the five largest independent PR firms worldwide.<a href="" target="_blank">PR Daily.</a></em></p> Wed, Sep 12 2012 10 ways to write the most effective facebook pasts <p style="text-align: center;"><img alt="" height="230" src="/sb_cache/industrynews/id/214/f/FB.jpg" width="370" /></p> <p><strong>1. Keep it short.</strong></p> <p>People scan Facebook; they don&rsquo;t read it. The longer the post, the less engaging fans find it. Buddy Media research shows that Facebook posts with 80 characters or less receive 66 percent higher fan engagement, and posts that are less than 40 characters in length receive 86 percent higher engagement.</p> <p><strong>2. Avoid complicated wall posts.</strong></p> <p>Interesting content can be added to wall posts in the form of links, photos and videos. The data shows that simple posts achieve the most engagement for the retail industry. The two most effective types of brand posts contain a single photo or use only words. According to Buddy Media, status-only posts receive 94 percent higher than average engagement.</p> <p><strong>3. Consider your audience.</strong></p> <p>Make sure you draw people into what you are saying by asking questions, editing and revising with the audience in mind. Discuss topics people love. Think that you are talking to a person, not a group. Even though you are speaking to your entire network, only one person reads your words at a time. Use personal pronouns and contractions and maintain a relaxed, friendly tone.</p> <p><strong>4. Ask questions.</strong></p> <p>People are twice more likely to comment on a post that poses a question. To drive comments, ask a direct question and ask for the response. This approach can help attract people who like to give their advice, opinions, or ideas. The key guidelines are brevity, ease of reading and answering, and interesting topics. Fill-in-the-blank posts are also extremely popular. They receive a great number of comments.</p> <p><strong>5. Use an eye-catching image.</strong></p> <p>There is no type of content that elicits a better response than photos. Posts with good pictures get better visibility in the news feed due to the higher EdgeRank score. When you share photos, make sure they&rsquo;re eye-catching in a smaller version, as most people will see a reduced size in their news feed or mobile app.</p> <p><strong>6. Add links.</strong></p> <p>If links are good, topical, and regular, you&rsquo;ll have friends clicking on them and leaving comments and likes. But avoid URL shorteners. Engagement rates are three times higher for wall posts that use the full-length URL. Use full URLs and let users know exactly where they&rsquo;re going when they click a link.</p> <p><strong>7. Keep variety in your posts.</strong></p> <p>Don&rsquo;t use images or links in every post. Keep it interesting by mixing in links, videos, questions, polls, and text-only updates. Don&rsquo;t post about the same thing every time, especially if no one is responding or interacting. Mix up the type of text posts, too&mdash;some personal, fun, and some about current events.</p> <p><strong>8. Choose the right time.</strong></p> <p>The best time of the week to write is toward the end of the week. Weekend posts have higher engagement rates than other days of the week. Post one to four times per week. Wall posts written between 8 p.m. and 7 a.m. have 20 percent higher engagement rates. More people are on Facebook outside of business hours, so make sure to think of the time of the day when publishing. Posting one to two times per day produces 40 percent higher user engagement</p> <p><strong>9. Tell fans what to do.</strong></p> <p>Your fans will follow your instructions; the simpler the instruction, the better. Ask fans to share, comment, or tell you something&mdash;fans will listen and respond by commenting. Driving likes happens by asking for them. Simple calls to action such as &ldquo;Click like if you agree&rdquo; often work well. Tell users what you want, and your Facebook page will grow.</p> <p><strong>10. Respond.</strong></p> <p>Interact and respond with users. For example, if someone asked for a photo, give it to them! Say something like &ldquo;you asked for it, so here it is!&rdquo; Acknowledgement is really important. It&rsquo;s not only polite to acknowledge people&rsquo;s interest, but it can take things to a new level if you continue to interact about a particular topic. You never know what you might learn or what good might come from it.</p> <p><em>Annette Bondarenko is marketing coordinator at aheadWorks. A version of this article first appeared on <a href="" target="_blank">Found on PR Daily.</a></em></p> Thu, Sep 06 2012 5 Keys to Making Your Business a Content Powerhouse <p>Whether or not your role is strictly in PR or it overlaps with marketing, when you communicate on behalf of a brand, you must think of yourself both as a publisher and as a media producer. It&rsquo;s a war out there to gain the increasingly shrinking attention spans of existing and potential customers. In creating content, either for your organization&#39;s blog or your client&rsquo;s main Web site, you can not only increase your search rankings, but you can also consistently feed your social media channels.</p> <p style="text-align: center; "><img alt="" src="/sb_cache/industrynews/id/210/f/PR-News-summit.jpg" style="width: 400px; height: 243px; " /></p> <p>At the 2012 Content Marketing World event in Columbus Ohio, C.C. Chapman, author of Content Rules and prominent dad blogger/content creator, offers five tips that communicators need to know for using content to build their business.</p> <p>Develop a strategy: &quot;Give me six hours to chop down a tree and I will spend the first four hours sharpening the axe&quot; &mdash;Abraham Lincoln. &ldquo;People want to just jump right in and start with their handful of ideas and expect results right away, but it&rsquo;s crucial to take the time to develop a strategy,&rdquo; says Chapman. &ldquo;Why are we doing this? Are we doing this for the right reason? What is our budget? How can we make content creation sustainable?&rdquo;</p> <p>Get your house in order: Every social network is simply rented land; you don&#39;t own it, says Chapman. Get your house (Web site) in order by downloading or buying an intuitive content management system (CMS) that enables you to post content on a regular basis. &ldquo;Make sure you can update it and publish, not the flaky tech intern or the IT guy that seems to work in an undisclosed closet location,&rdquo; says Chapman.</p> <p>You also must establish a social media presence, especially on Facebook. &ldquo;Even if you only use social platforms to drive traffic to your Web site, that&#39;s a start,&rdquo; says Chapman. &ldquo;You can at least use them as beachheads, to send customers to your site to up-sell them and have them buy products.&rdquo;</p> <p>Develop an editorial calendar: Applications and interfaces like Google Docs and Google Calendar are especially useful for team collaboration, says Chapman. &ldquo;Start with the next month and go from there&mdash;figure out your next seasonal sale period (or find your business&rsquo; equivalent) and lay out whatever that time frame is and figure out what you can do content wise,&rdquo; says Chapman.</p> <p>Think visually: &ldquo;It kills me that it took something like Pinterest to make everyone realize we need pictures,&rdquo; says Chapman. &ldquo;Words are great, but pictures are even better.&rdquo; Remember that when you share any piece of content on a social network (aside from Twitter), it&#39;s going to pull a picture from the content and show it as a preview. Chapman also warns against using a lack of technology and money as an excuse. &ldquo;Your smartphone can take beautiful pictures. Take a picture, Instagram it and slap it in your blog post,&rdquo; says Chapman.</p> <p>Play to your strengths: If you&#39;re a writer or if you&#39;re into photography, build on your skill sets and talents and figure out how they can best fit into your strategy, says Chapman. Remember, if your content campaign is successful you will have to keep feeding the beast with more content. If you can consistently create content around or via something you enjoy or have strength in, it will be easier to manage on those tougher days.&nbsp;</p> <p>Found on <a href="" target="_blank">PR News Online</a>, September 5, 2012</p> Tue, Aug 28 2012 Complaints to the Press Council by Lobby Groups <p style="text-align: justify;"><a href="">Australian Press Council </a>(APC) Update, 23 August 2012: A recent newspaper article claimed that here has been a &quot;surge&quot; in complaints to the Council by &quot;campaigning lobby groups&quot;. It relied on a category of Council data which for reasons explained in detail to the reporter is not a reliable indicator of the number of complaints by groups of that kind.</p> <p style="text-align: justify;">In any event, the data in the cited category do not support the claim of a surge. In the last two years, the number in the category rose from 13 to 22 and then fell to 17, which is only one more than the average over the six years for which the data is available. This hardly represents a surge. Moreover, re-examination of the Council&#39;s records shows that less than one-third of the 39 complaints in the last two years appear to be linked with any lobby group (relating to child protection, men&#39;s health, abortion and disability). A further four complaints, relating to refugees, do not mention a link with any lobby group but the complaints used very similar wording. As the Council&#39;s Chair foreshadowed last year at the Finkelstein Inquiry, the Council&#39;s methods of statistical recording have been thoroughly revamped with effect from 1 July 2012 in order to achieve acceptable levels of clarity and reliability.</p> <p style="text-align: justify;">The newspaper also expressed concern that the Council might be &quot;manipulated&quot; by lobby groups into investigating many complaints which are of no merit. Of the 39 complaints mentioned above, it appears that there were twelve occasions on which a newspaper was asked to respond (often leading to a correction or other remedial action) and one complaint, relating to disability issues, which proceeded to an adjudication by the Council. Across the full range of complaints, the proportion which were &quot;dismissed at an initial stage&quot; was higher in 2011-12 than in the previous year. Many others were not formally dismissed but for a variety of reasons did not proceed to the stage of contact by the Council with the newspaper in question. In future, data will be recorded of the proportion which do not reach that stage.</p> <p style="text-align: justify;">Complaints by so-called lobby groups will continue to be treated on their merits in the same way as applies to complaints from the wide array of organisations, businesses, councils, individuals and others who approach the Council. They will not be favoured or discriminated against, irrespective of any pressures from them, newspapers or other sources.</p> <p style="text-align: justify;">In addition to the new methods of statistical reporting introduced from 1 July this year, there has been a simultaneous change in the processes required of both complainants and newspapers if a complaint proceeds to the stage of contact by the Council with the newspaper. This major simplification has been welcomed by newspaper representatives who have close familiarity with the Council&#39;s work.</p> <p>&nbsp;</p> <p><a href=""><em>Australian Press Council (APC) Update, 23 August 2012</em></a></p> <p>&nbsp;</p> Fri, Aug 24 2012 5 fascinating tidbits about napping <p>Could you use a nap right about now?</p> <p>Chances are, your boss wouldn&rsquo;t be wild about you pulling a George Costanza and cozying up beneath your desk to catch a few Zs.</p> <p>But napping can help increase productivity, according to this infographic from Patio Productions (go figure). In fact, some major corporations are embracing the practice. And 34 percent of respondents to a National Sleep Foundation poll said their employees let them nap during the day.</p> <p>Here&rsquo;s some more info about napping that won&rsquo;t make you nod off:</p> <p><strong>Google and Nike</strong> enable their employees to nap. The search engine has sleeping pods scattered throughout the workplace, while the shoemaker offers quiet sleep-friendly rooms. That same National Sleep Foundation poll noted that 16 percent of employees have designated napping rooms.</p> <p><strong>They perk you up.</strong> An hour-long nap can improve alertness for up to 10 hours.</p> <p><strong>The powernap is 20 minutes long.</strong> It improves muscle memory and wipes clean that nettlesome information the brain stores. Meanwhile, a 50 to 90 minutes&mdash;dubbed a lazy man&rsquo;s nap&mdash;is great for repairing bones and muscle.</p> <p><strong>Siestas improve your health.</strong> In countries where napping&mdash;or taking a siesta&mdash;is part of the culture, people had lower rates of coronary heart disease.</p> <p><strong>Albert Einstein napped.</strong> Apparently, he would nod off at his desk, pencil in hand. When the pencil would escape his hand, he woke up.</p> <p>To learn about other famous people who napped&mdash;and a slew of other tidbits on the practice&mdash;consult this infographic:</p> <p><img alt="" src="/sb_cache/industrynews/id/206/f/napping-infographic.jpg" style="width: 480px; height: 4231px;" /></p> <p><em>This article was written by Michael Sebastian and first appeared on</em> <a href="">PRDaily</a></p> Thu, Aug 23 2012 Report: Email drives more sales than social media <p>If your social media strategy is to direct your fans and followers to places where they can buy your organization&#39;s products or sign up for its services, this might be a good time to rethink it.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/194/f/3d-social-media-feed-mail-icons.PNG" style="width: 336px; height: 325px;" /></p> <p>According to a recent report from e-commerce software firm Monetate, a tiny sliver of people who come to sales sites via social media&mdash;0.59 percent, to be exact&mdash;actually buy anything. Compare that with visits prompted by email (4.25 percent) and search engines (2.49 percent), and you&#39;ve got a pretty big gap.</p> <p>On top of that, buyers who come from social media sites tend to spend the least.</p> <p>Tiffany Silverberg, a writer and consultant who helps entrepreneurs and nonprofit organizations tell their stories through social media and other venues, says she knows why.</p> <p>&quot;If there is one thing that consumers hate, it&#39;s hard sales on their social media sites,&quot; she says. &quot;Despite the realities that social media sites are owned and maintained by outside entities, and the Terms and Conditions that always state otherwise, consumers assume a certain privacy on these sites.&quot;</p> <p>If that&#39;s the case, what should brands be doing on Facebook and Twitter instead of pitching their wares? Silverberg and other experts weighed in.</p> <p><strong>The top (or the middle) of the funnel</strong></p> <p>&quot;Facebook and Twitter excel at identifying prospects, not converting them to clients,&quot; says Jonathan Rick, CEO of Jonathan Rick Group. &quot;Social media is a world of soft sells and long tails, where competition is transparency and every customer must be painstakingly wooed.&quot;</p> <p>Silverberg says brands should build ambassadors on social media.</p> <p>&quot;Use the sites to build awareness of your brand, especially among those that already love you, and give them easy ways to share you with others,&quot; she says.</p> <p>Matt McCormick, owner of smartphone repair service JCD Repair, says his company chiefly uses social media to prove that the service he offers is a legitimate one.</p> <p>&quot;People aren&#39;t too fond of mailing off their precious iPhone to just anyone,&quot; he says. &quot;So we point them to our Yelp, Google+, and Facebook pages to let them know that we&#39;re a very valid business with a lot of satisfied customers.&quot;</p> <p>Frank Strong, director of PR for Vocus, says each tool serves a different purpose in a customer relationship.</p> <p>&quot;Generally, search is for connecting with people who do not know a brand,&quot; he says. &quot;Social is for engaging people that are getting to know a brand, and email is for cultivating trust with customers that know a brand and have opted in for communications. If we think of this in terms of concentric circles, again, generally, the &#39;sell&#39; softens in inner circles. Why? There&#39;s no need to sell past the close. Instead, offer them a reason to evangelize for the brand.&quot;</p> <p>Laura Fitton, inbound marketing evangelist at HubSpot, outlines it this way:</p> <p>&quot;Search signals an intention to buy on the buyer&#39;s part. Sending a marketing email signals an intention to sell on the seller&#39;s part. Social is an exploratory medium, not as much a transactional one.&quot;</p> <p><strong>What&#39;s so great about email?</strong></p> <p>Matthew Turner of consultancy Boston Turner Group says email wins the sales race, at least for now, because communicators can target emails more effectively. A tweet about a sale or an offer on a certain type of shirt appeals only to the fraction of the audience looking for that shirt.</p> <p>&quot;Email allows you send a specific message to each segment your audience,&quot; he says, &quot;not just demographic segments, but also behavioral segments.&quot;</p> <p>Social media plays a role in that, Turner says.</p> <p>&quot;If I&#39;m tracking your online behavior, I maybe I know that you spend more time on pages about high-performance tennis shirts than the average visitor,&quot; he says. &quot;If I send you email about high-performance tennis shirts, I have better chance at earning your business.&quot;</p> <p>Rick adds that email enables direct negotiation, which &quot;a Facebook message or tweet isn&#39;t equipped for.&quot;</p> <p>Plus, people are simply more familiar with it. Email has remained mostly unchanged for the years, he says, but Facebook is constantly changing its layout and features.</p> <p>&quot;The lesson here points to the importance of integrated marketing,&quot; Rick says. &quot;Smart companies use Facebook to establish their brand, they use Google to corroborate their credibility, and then they close the deal via email.&quot;</p> <p><strong>Changing notions?</strong></p> <p>Just because there aren&#39;t a lot of people buying stuff through social media now doesn&#39;t mean there will never be.</p> <p>Fitton says she expects that people will grow more comfortable with the idea, as more people communicate via social media regarding planned purchases.</p> <p>David Erickson of e-Strategy says people will eventually cozy up to the idea of buying products directly through Facebook tabs, a practice some companies have tested.</p> <p>&quot;Remember, back in the &#39;90s people were very wary of buying stuff online, period,&quot; he says.</p> <p>Still, Michael Beck, senior marketing specialist at OpticsPlanet, says that although buying and socializing may become synchronous activities, he doesn&#39;t think social media sites will ever take the place of e-commerce sites.<br /> <br /> &quot;I cannot envision Facebook being able to emulate the shopping features of a store like Amazon, whereas Amazon can relatively easily emulate or plug in valuable social features from Facebook,&quot; he says.</p> <p><em>Matt Wilson is a staff writer for</em> <a href=""></a> and a version of this story first appeared on <a href="">PR Daily</a>.</p> Wed, Aug 22 2012 Report it right and win! <p><br /> <strong>&ldquo;Report it Right&rdquo; for your chance to be published in Leader newspaper</strong></p> <p style="text-align: center;"><a href=",-programs-and-projects/projects-and-initiatives/disability-services/report-it-right" target="_blank"><strong><img alt="" src="/sb_cache/industrynews/id/182/f/Report it Right and WIN.jpg" style="width: 300px; height: 250px;" /></strong></a></p> <p>Budding journalists across Victoria have the chance to be published in their local Leader newspaper, thanks to the &ldquo;Report it Right&rdquo; and WIN competition.</p> <p>To enter write a news story about a real news issue in your local community relating to people with a disability. Entries will be judged on how best they meet the &ldquo;Report it Right&rdquo; guide (attached below).</p> <p>Up to $5,000 worth of prizes to help you in your studies - including a $2,500 Dick Smith voucher, and three iPads are on offer. The winner&rsquo;s story will also be published in their local Leader newspaper.<br /> To enter</p> <p>&ldquo;Report it Right&rdquo; and WIN is open to media, communications and journalism students, studying at a Victorian tertiary institution.</p> <p>Entries open 16 August 2012 and close 13 September 2012.</p> <p>To enter email your entry to <a href=""></a> by close of business 13 September 2012.</p> <p>&ldquo;Report it Right&rdquo; and WIN is sponsored by the Victorian Government.</p> <p>The Department of Human Services (DHS) has engaged Haystac to manage the inaugural Report it Right competition for tertiary students. Haystac will respond to enquiries, manage the entry and judging processes and contact winners and award prizes on behalf of DHS.</p> <p>If you have any queries regarding this competition, please email <a href=""></a>.<br /> &nbsp;</p> Mon, Aug 20 2012 Do you suffer from nomophobia - that is, 'no mobile phobia'? <p style="text-align: justify"><img alt="" src="/sb_cache/industrynews/id/178/f/Nomophobia.jpg" style="margin: 8px 5px; width: 557px; float: left; height: 400px" /></p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">&nbsp;</p> <p style="text-align: justify">Last summer on a bike trip through Montreal, my Blackberry was accidentally drenched in sunscreen. The little keypad just oozed off and you could see oil inside the screen. It was messy and sad and caused me to sweat and hyperventilate at the thought of how long I might be without a phone.</p> <p style="text-align: justify">Now that I have an iPhone, it&rsquo;s worse. I am always clutching and checking it&mdash;texting, emailing, posting to Facebook or Twitter, or checking the New York Post app.</p> <p style="text-align: justify">So the fact that nomophobia (no mobile phobia) is now a recognized condition is of interest to me.</p> <p style="text-align: justify">Here are the signs of the phobia at its worst:</p> <p style="text-align: justify"><br /> &bull; Feeling anxious if your cell phone isn&rsquo;t nearby.<br /> &bull; Just the thought of losing your phone makes your heart pound.<br /> &bull; Taking your phone to bed with you.</p> <p style="text-align: justify"><br /> And if you think you suffer from the affliction, you are not alone. A recent poll found that:</p> <p style="text-align: justify"><br /> &bull; 66 percent of the 1,000 people surveyed say they fear losing or being without their phone.<br /> &bull; 70 percent of female respondents fear losing their phones, compared with 61 percent of males.<br /> &bull; People 18 to 24 tend to be the most nomophobic (77 percent), followed by those aged 25 to 34 (68 percent). The third most nomophobic group is 55 and older.</p> <p style="text-align: justify"><br /> What does this mean for cell phone providers? How can they capitalize on this great (for them) information without seeming predatory?</p> <p style="text-align: justify">I liken it to the approach of security alarm companies, who preach preparedness and adopt a cautionary tone that, yes, OK, plays a bit into our fears. But I see phone providers using this information to the good by upping the ante on customer service, replacement devices, and plans that offer multiple phones where possible.</p> <p style="text-align: justify">Of course, the campaigns would be directed mostly to making women feel safe and assured that they will never be too far from a repaired or new phone.</p> <p style="text-align: justify">Now where did I put my phone?</p> <p style="text-align: justify">Marijane Funess is media relations director at Crenshaw Communications. A version of this story first appeared on the blog <a href="">PR Fish Bowl</a>.</p> <p style="text-align: justify"><a href=""><em>This post is an edited version of an article published by Marijane Funess&nbsp;on Ragan&#39;s PR Daily.</em></a></p> Mon, Aug 20 2012 12 signs you're addicted to social media <p>Social Media is everywhere; it&rsquo;s integrated into every platform and, let&rsquo;s face it, it&rsquo;s here to stay.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/174/f/social-media-addict-needles.jpg" style="width: 350px; height: 233px;" /></p> <p>Nearly 20 years ago, the BlackBerry came to market, and it revolutionized the way we read and send email. It was infamously renamed the &ldquo;CrackBerry&rdquo; because people became addicted to email in the palm of their hand. It lead to a plethora of other smart devices and, ultimately, was the catalyst for the development of the Droid and Apple platforms that now dominate the smart-device market.</p> <p>Today, we are connected 24/7 through every platform, on demand, almost anywhere we go. We really can&rsquo;t avoid the trap of using and consuming socially driven content.</p> <p>However, like everything in life, there must be limits. The enjoyment of using these platforms can evolve into an unhealthy obsession that may not only be problematic for you but for those closest to you in real life. The signs of addiction are everywhere, and if you care about your friends and loved ones, you will read the list below and help them (or yourself) find a healthy social media/life balance.</p> <p>Ladies and gentlemen, I present you with the (farcical and completely made-up) list of the 12 most-obvious signs that you are addicted to social media. As you go through the list, keep track of your answers and score yourself.</p> <p>&bull; For each &ldquo;yes&rdquo; that you answered, give yourself three points.<br /> &bull; For each &ldquo;maybe,&rdquo; give yourself two points.<br /> &bull; For each &ldquo;no,&rdquo; give yourself zero points.</p> <p><strong>1. You read, comment, and promote someone&rsquo;s blog about nothing.</strong></p> <p>Folks, this really happened. Ask our friend Gini Dietrich about it. A blog about nothing became widely read, promoted, and commented on. There is no doubt her friendly ways and generally fabulous content contributed to it, but&mdash;a blog about nothing?! With so much insightful content, shouldn&rsquo;t we spend our time on the Internet reading a blog about &ldquo;something&rdquo;?</p> <p><strong>2. Hashtags in your email.</strong></p> <p>It starts in emails, texts, and other non-social platforms, and then you start speaking with @. It&rsquo;s a slippery slope, but trust me, you didn&rsquo;t meet @thedomesticexec, you met and chatted with a person&mdash;and that person is named Michelle Kay.</p> <p><strong>3. Check in on Foursquare&mdash;everywhere you go!</strong></p> <p>Are you the mayor of your house, your convenience store, the local bakery, the Starbucks around the corner, the Shell station down the street, and the corner watering hole? Get. Help.</p> <p><strong>4. Following or listing your pet.</strong></p> <p>This sign probably relates to the same people who believe their animals can speak. Folks, your animal should not have a social media account on Twitter or Facebook, and definitely not on LinkedIn. If they could speak, they would tell you, &ldquo;You are crazy.&rdquo;</p> <p><strong>5. It&rsquo;s &ldquo;first&rdquo; in the morning.</strong></p> <p>If you check your mentions, messages, retweets, live stream, or any other page associated with any of your social media accounts prior to brushing your teeth or using the washroom, you are definitely addicted. If you check any of those things immediately after brushing your teeth, you are on the &ldquo;High Risk&rdquo; list. Try eating breakfast first, moving the blood to your &ldquo;brain&rdquo; may prove helpful in the actions that follow.</p> <p><strong>6. You update your status while out with &ldquo;real people.&rdquo;</strong></p> <p>Are you updating your status while on a dinner date with your spouse or significant other? You&rsquo;re obsessed. Do you tweet or post on Facebook #justmet or other @hashable content before you finish the meeting? One word: nutso.</p> <p><strong>7. You share everything.</strong></p> <p>This one may be the worst, and it probably deserves its own 12 most list. If you feel the need to share your every thought and wish, and lose all inhibition on your Facebook page, please stop. You, singlehandedly, are the reason for my disdain of the platform. There is such a thing as too much information, and it&rsquo;s rife on social media. Friends of mine that do this, consider yourselves warned. Next step: I block you and change my phone number.</p> <p><strong>8. Your Empire Avenue portfolio becomes more important than your actual one.</strong></p> <p>Please, please, please tell me you check the value of your actual stock portfolio before you check that of your Empire Avenue portfolio? Being rich on EAV yet being without work in real life is a real problem.</p> <p><strong>9. Involve yourself in social media activities that don&rsquo;t involve you.</strong></p> <p>Do you become active in chats, causes, and events that you don&rsquo;t actually contribute, donate to, or attend? If you do, you are a &ldquo;social crackhead.&rdquo;</p> <p><strong>10. Dreaming in 140.</strong></p> <p>Do you tweet in your dreams? If it happens once, it may be just a coincidence. If this is a daily/nightly occurrence, you need to see a specialist.</p> <p><strong>11. &ldquo;Liking&rdquo; your own content.</strong></p> <p>Not only is this a sign that you are an addict, it is also a sign that you are a total narcissist. If you would publicly walk down the street and scream, &ldquo;I am awesome, smart, good looking, funny, etc&hellip;&rdquo; then you get a hall pass on this. In that case you are not addicted to social media, you are just in love with yourself.</p> <p><strong>12. Klout becomes your social currency.</strong></p> <p>I would rather have a few close friends and a job than a high Klout score. So far, I&rsquo;ve met exactly 11 other people in social media who share that sentiment.</p> <p><strong>How&rsquo;d you do?</strong></p> <p>If you scored between zero and six, you are either a non-addict, or perhaps a power user who has become caught up in a few addict-like tendencies.</p> <p>If you scored between seven and 17, you are on the verge of a serious problem.</p> <p>If you scored between 18 and 26, you need to enter a program that removes you from your electronic devices for at least a week.</p> <p><em>By Daniel Newman, <a href="" target="_blank">PR Daily</a>. </em></p> Mon, Aug 20 2012 19 famous quotations to inspire PR pros <p>Among the tweets and Facebook posts we see, quotations are common&mdash;famous quotations from renowned leaders, athletes, writers, and so on.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/170/f/PR Daily FB Post.jpg" style="width: 400px; height: 267px;" /></p> <p>Quotations can inspire and motivate when used at the right moments. For example, a framed quotation by your desk can be a good reminder of what truly matters during the toughest of days. Leaving a favorite truism for a co-worker can make that person&rsquo;s day. Scrawling a famous insight on the whiteboard during a brainstorming session can inspire the team. You get the idea.</p> <p>But what do some of these famous quotes say about the PR industry? Let&rsquo;s look at 19 that speak to what PR is all about.</p> <p><strong>1. You miss 100 percent of the shots you never take. &mdash; Wayne Gretzky</strong></p> <p>Don&rsquo;t want to take risks? The PR industry isn&rsquo;t for you.</p> <p><strong>2. You must be the change you wish to see in the world. &mdash; Mohandas Gandhi</strong></p> <p>We have the opportunity to change our industry every day. Live your vision.</p> <p><strong>3. We learn something every day, and lots of times it&rsquo;s that what we learned the day before was wrong. &mdash; Bill Vaughan</strong></p> <p>Arrogance can be a problem in the PR industry. If you&rsquo;re too arrogant, you&rsquo;ll never learn what you need for tomorrow.</p> <p><strong>4. Never be afraid to laugh at yourself, after all, you could be missing out on the joke of the century. &mdash; Dame Edna Everage</strong></p> <p>A sense of humor is key to success. Don&rsquo;t take yourself too seriously. Burnout is a real possibility in our industry.</p> <p><strong>5. The cure for boredom is curiosity. There is no cure for curiosity. &mdash; Ellen Parr</strong></p> <p>Most successful PR counselors I know are excessively inquisitive. If you&rsquo;re not, get curious&mdash;quickly.</p> <p><strong>6. All life is an experiment. The more experiments you make the better. &mdash; Ralph Waldo Emerson</strong></p> <p>If only more of us would approach our professional lives this way, we&rsquo;d see more innovation, more risks, and more success (and more failure).</p> <p><strong>7. A life spent making mistakes is not only more honorable, but more useful, than a life spent doing nothing. &mdash; George Bernard Shaw</strong></p> <p>Similar to the Gretzky quote, if you avoid risk, you will accomplish nothing. Learn to fail. Learn to take risks.</p> <p><strong>8. Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing. &mdash; Abraham Lincoln</strong></p> <p>Personally, focus on the tree. Professionally, we all need to focus on the shadow and the tree.</p> <p><strong>9. Our prime purpose in this life is to help others. And if you can&rsquo;t help them, at least don&rsquo;t hurt them. &mdash; Dalai Lama</strong></p> <p>A big part of our profession is about helping, educating, and influencing. Don&rsquo;t forget that.</p> <p><strong>10. A person who won&rsquo;t read has no advantage over one who can&rsquo;t read. &mdash; Mark Twain</strong></p> <p>Reading and consuming information are essential in our business. If you&rsquo;re not constantly consuming information that will make you smarter&mdash;for yourself and your clients&mdash;you might as well be standing still.</p> <p><strong>11. Be a yardstick of quality. Some people aren&rsquo;t used to an environment where excellence is expected. &mdash; Steve Jobs</strong></p> <p>The quality of our work is all we have. Our reputations are based on it.</p> <p><strong>12. A lie gets halfway around the world before the truth has a chance to get its pants on. &mdash; Winston Churchill</strong></p> <p>It&rsquo;s the sad truth in our profession, which is why it&rsquo;s a quote worth remembering during a crisis.</p> <p><strong>13. Failures are finger posts on the road to achievement. &mdash; C. S. Lewis</strong></p> <p>Don&rsquo;t ever be afraid to fail. If you are, you&rsquo;ll never succeed.</p> <p><strong>14. Experience: that most brutal of teachers. But you learn, my God do you learn. &mdash; C. S. Lewis</strong></p> <p>Don&rsquo;t undersell the power of good, old-fashioned experience. A good lesson for the under 30-audience today.</p> <p><strong>15. A genuine leader is not a searcher for consensus but a molder of consensus. &mdash; Martin Luther King Jr.</strong></p> <p>One of the key&mdash;and underestimated&mdash;skills in our line of work.</p> <p><strong>16. Almost always, the creative dedicated minority has made the world better. &mdash; Martin Luther King Jr.</strong></p> <p>Don&rsquo;t be afraid to go against the grain every now and again. It may be painful in the short term, but it usually produces long-term gains.</p> <p><strong>17. It does not matter how slowly you go, as long as you do not stop. &mdash; Confucius</strong></p> <p>Slow but steady progress. The mantra of many successful PR programs.</p> <p><strong>18. Conformity is the jailer of freedom and the enemy of growth. &mdash; John F. Kennedy</strong></p> <p>Although conformity isn&rsquo;t always a negative thing, be wary of simply &ldquo;going along&rdquo; too often.</p> <p><strong>19. Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment. &mdash; Buddha</strong></p> <p>As a student of Buddhism, I have found this quote always rings true for me. I also love it for PR pros: Live your professional lives in the moment.</p> <p><em>Arik Hanson is principal of <a href="" target="_blank">ACH Communications</a>. He blogs at Communications Conversations, where a version of this story first appeared.<a href="" target="_blank">PR Daily.</a></em></p> Thu, Aug 16 2012 The Communications Council Launches Social Code <p>&nbsp;<a href=""><u>The Communications Council </u></a>(TCC) has today launched its new social media code of conduct, designed to help brands navigate the increasingly important communication channel.</p> <p><br /> The council&rsquo;s Digital Committee has driven the development of the code which offers direction on best practice behaviour to help businesses &ldquo;maintain a high standard of respect, integrity, transparency and honesty&rdquo;.</p> <p><br /> Margaret Zabel, TCC&rsquo;s chief executive, said: &ldquo;Consumers are increasingly seeking transparency from brands, and clients are looking for ways to monitor and minimise legal risk on social media channels, so it has never been more important to have a set of guidelines in place to minimise the risk of social media engagement harming your organisation, client or employee&rsquo;s reputation.&rdquo;</p> <p><br /> The new code comes in the wake of the <a href=""><u>Advertising Standards Bureau&rsquo;s </u></a>controversial Facebook ruling which said brands are responsible for all content, including user-generated.The code released today is a beta version and designed to evolve alongside changing standards. It offers eight tips for commercial and personal use. The first business guideline says agencies need to have a crisis management plan in place before initiating social media activity on behalf of a brand.</p> <p><br /> &ldquo;This a critical step given the possibility of negative publicity and subsequent damage to brand reputation if not handled in a planned and professional manner,&rdquo; the rule reads.<br /> The commercial guidelines also encourage transparency, fact-checking, awareness of confidentiality and the need to respect intellectual property including trad marked names and slogans.</p> <p><a href=""><br /> <u>To see the code click here.</u></a></p> <p><br /> &ldquo;Although the<u> <a href="">Social Media Code of Conduct</a> </u>has been in progress for the past year, we feel the launch comes at a particularly pertinent time,&rdquo; Zabel added.</p> <p><br /> &ldquo;This month&rsquo;s controversial ruling from the Advertising Standards Bureau is a timely reminder of the developing landscape of communications and our legal and ethical accountabilities.&rdquo;</p> <p><br /> TCC&rsquo;s Digital Committee will hold a Risk Management and Legal Compliance in Social Media seminar to officially launch the code on September 10.</p> <p><br /> Iain McDonald, chairman of the Digital Committee, said: &ldquo;This specialised training will provide guidance on the management of social media for brands from both a legal perspective and that of a practical application for effective marketing communications</p> <p><br /> <em>16 August, <a href=";utm_medium=email&amp;utm_campaign=BandT%20Newsletter%20-%20send%20-%3E%2016/08/2012%202:02:36%20PM&amp;utm_content=&amp;spMailingID=4642024&amp;spUserID=ODcwNDQ2NjM2NgS2&amp;spJobID=50771390&amp;spReportId=NTA3NzEzOTAS1?utm_source=SilverpopMailing&amp;utm_medium=email&amp;utm_campaign=BandT%20Newsletter%20-%20send%20-%3E%2016/08/2012%202:02:36%20PM&amp;utm_content=&amp;spMailingID=4642024&amp;spUserID=ODcwNDQ2NjM2NgS2&amp;spJobID=50771390&amp;spReportId=NTA3NzEzOTAS1"><u>B&amp;T</u></a>&nbsp;online magazine.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> &nbsp;</em></p> Thu, Aug 16 2012 PPR the âMain Eventâ in Melbourne <p><a href=""><u><strong>Professional Public Relations</strong></u></a> (PPR) Melbourne has further established its major events credentials having recently secured <a href=""><u><strong>Melbourne Spring Fashion Week </strong></u></a>(MSFW), Gymnastics Australia, Emirates sponsorship of the <a href=""><u><strong>Melbourne Cup Carnival </strong></u></a>and the Commonwealth Bank&rsquo;s sponsorship of &lsquo;<a href=""><u><strong>Run Melbourne.&rsquo;</strong></u></a></p> <p>Kicking off Monday 3 September, PPR will again manage the media program for one of Melbourne&rsquo;s premier events. The 2012 MSFW program which will feature more than 200 individual runways, workshops and exhibition events designed to celebrate Melbourne&rsquo;s retail and fashion industry.&nbsp;</p> <p>PPR has also secured the PR program for Commonwealth Bank in Victoria, which commenced recently with the sponsorship negotiation and event management of the Bank&rsquo;s recent Run Melbourne Finish Line Festival, to celebrate the Bank&rsquo;s Centenary.</p> <p>In a major event trifecta, PPR has been awarded the job of leveraging Emirates&rsquo; role of principle sponsor of the Emirates Melbourne Cup, which will see the team manage the exclusive Emirates marquee in the famous Birdcage at Flemington during the four-day Melbourne Cup Carnival.</p> <p>PPR also partnered with Gymnastics Australia during the London Olymipics to raise the profile of both the sport and its key athletes in the lead up to, and following, the international event with the aim to attract corporate interest in the sport.&nbsp;&nbsp;&nbsp;</p> <p>PPR will also manage the launch and roll out of Gymnastics Australia&rsquo;s national grassroots LaunchPad initiative.</p> <p>Bridget Marcou, General Manger, PPR Melbourne, said that her team&rsquo;s ability to deliver truly integrate communications, was reinforced by the calibre of clients the consultancy was attracting.</p> <p>&ldquo;These important recent wins confirm PPR&rsquo;s position as one of Melbourne&rsquo;s most prominent PR consultancies, with an expanded offering in sport, sponsorship and event management,&rdquo; said Marcou.&nbsp;&nbsp;</p> <p>&ldquo;Our clients recognise that while media relations is still at the heart of many PR campaigns, they need to provide more innovative, engaging and meaningful ways in which to interact with their brands.&nbsp;</p> <p>&ldquo;Whether it is through social media, an event or sponsorship, at the end of the day, effective communication is all about messaging,&rdquo; said Marcou.&nbsp; &ldquo;When a piece of communication is to the point, relevant, and appropriately delivered through well-conceived and compelling communication strategies, it moves people to action.</p> <p>&ldquo;We are challenging our clients to explore all forms of communications, as not everyone consumes information in the same way,&rdquo; said Marcou.&nbsp;&nbsp;</p> <p>On the back of these new wins, PPR has also made a number of key staff hires with former Adobe PR Manager, Andy Sommer, joining the team as Group Director.&nbsp;</p> <p><br /> Having worked on a number of big Australian and international brands over his career, Andy brings to the office a wealth of PR experience and will support the PPR Melbourne team and its clients across the board.&nbsp;</p> <p>Beth Rawstron has also joined the PPR Melbourne team as Senior Consultant, and will utilise her considerable consumer and lifestyle PR expertise across a range of PPR client accounts.</p> <p><br /> Founded in December 1970, PPR agency has grown from one office in Sydney to seven offices across Australia and New Zealand, with 170 staff and relationships with agencies around the world through the <a href=""><u><strong>WPP network</strong></u></a>.&nbsp;&nbsp;</p> Wed, Aug 15 2012 Small businesses struggling to keep up online activity <p>A new survey has revealed a significant decline in online marketing activity among small businesses, despite an increasing number running their own website.</p> <p style="text-align: center; "><img alt="" src="/sb_cache/industrynews/id/166/f/small-businss-marketing.bmp" style="width: 288px; height: 280px; " /></p> <p>The MYOB July 2012 Business Monitor survey of 1,004 SME operators found proactive online business activity such as internet transactions, email marketing and social media was in decline. The number of SMEs with a website rose slightly to 38% from 36% in March.</p> <p>The number of SMEs participating in social media activity such as connecting with customers on Facebook, YouTube or Google+ dropped from 18% to 15%. The number networking via LinkedIn also dropped, down from 19% to 13%.</p> <p>MYOB chief executive Tim Reed said: &quot;The decline in popularity of online business activities was completely unexpected, particularly that of online marketing and social media. Many of these tools, such as a basic LinkedIn page, are free and can be used to raise the profile of a business and to communicate with customers.&quot;</p> <p>Shona Mackin, chief engagement officer of specialist agency SocialFace, said many SMEs were getting into social media with unrealistic expectations.</p> <p>&quot;So many businesses go in unprepared, not realising the time and effort it takes to actually do it properly. They think it&#39;s easy, it&#39;s just Facebook, but there&#39;s so much more to it than that. Social media shouldn&#39;t be the be all and end all, it should be there to support your brand,&quot; she said.</p> <p>&quot;With the time lag it takes between setting up your social media presence and actually seeing results, I think a lot of [small businesses] get disheartened and come away thinking it&#39;s not effective.&quot;</p> <p>Reed said more SME operators were experiencing revenue falls and the majority lacked confidence in short-term economic recovery. &quot;I suspect this has seen many shy away from online activities as they focus on the health of their business, whereas embracing them could reap productivity benefits,&quot; he said.</p> <p><em>14 Aug 2012, by Frank Chung, <a href="" target="_blank">Ad News.</a>&nbsp;</em></p> Wed, Aug 15 2012 Most marketers see social as change agent <p>Four-fifths of marketers globally believe social media is the top change agent in the industry currently, according to a survey from the International Advertising Association (IAA).</p> <p style="text-align: center; "><img alt="" src="/sb_cache/industrynews/id/162/f/socialmedia.jpg" style="width: 350px; height: 250px; " /></p> <p>The IAA&#39;s State of the International Advertising Industry Survey found 79% of 370 respondents social media was the top agent while 75.1% said it was the top area of marketing opportunity in 2012 to 2013. Meanwhile, 60.7% said implementing new social media programs was a top priority.</p> <p>The evolving nature of technology was also top of mind for marketers as 74.3% of respondents said &ldquo;exploring the latest media and technology trends to aid in effective marketing&rdquo; was their top industry concern. In addition, 65.7% believed new technologies is a key issue to be addressed.</p> <p>The survey also found 56.1% of respondents said building a brand that customers associate with purpose and meaning formed a key flank of the &#39;reinvention of marketing&#39;.</p> <p>Another 58.5% said harnessing data and analytics for targeting and personalisation currently demanded their greatest attention.</p> <p>Procter &amp; Gamble&#39;s Olympic mums campaign was listed as the most admired campaign while Coca-Cola&#39;s work &ndash; including Australia&#39;s &#39;Share a Coke&#39; &ndash; was second.</p> <p><em>15 Aug 2012,&nbsp;By Wenlei Ma, <a href="" target="_blank">Ad News.&nbsp;</a></em></p> Tue, Aug 14 2012 7 signs your PR efforts need a reboot <p>One of the exhilarating things about working in PR, particularly on the agency side, is the variety of what we do. It&rsquo;s ideal for those of us who are easily bored and don&rsquo;t want to get into a rut.</p> <p>Yet, we, too, can fall into routine, and even the best-conceived plan can become outdated or stale over time. Here are seven signs that your PR plan might need a reboot:</p> <p style="text-align: center;"><img alt="" height="243" src="/sb_cache/industrynews/id/158/f/reboot.jpg" width="324" /></p> <p><strong>You&rsquo;re relying on press releases.</strong> They still have their place, of course, but they shouldn&rsquo;t be a crutch. Outreach to important constituents, including journalists, should go far beyond &ldquo;broadcast news.&rdquo; Of note, the rise of digital and social media and electronic news distribution has placed a higher premium on personal relationships and handcrafted outreach.</p> <p><strong>Your PR is a one-way street. </strong>Some blast out press releases. Others, even large, sophisticated brands, use social media channels as broadcast platforms (hence the term from above &ldquo;broadcast news&rdquo;). Wrong. These tactics will limit your return on investment and may even turn off your target audiences. Digital and social channels should invite feedback.</p> <p><strong>You&rsquo;re unprepared for feedback.</strong> Inviting a social response means you&rsquo;re prepared to engage, respond, and handle comments that can at times be critical or difficult. Knowing the social media protocol is half the battle, but being ready to respond in public about sensitive business issues is also important.</p> <p><strong>You talk only about yourself.</strong> See above. It&rsquo;s not just about you. There&rsquo;s nothing wrong with commercial news announcements or press releases detailing product benefits, but any news is more powerful if it&#39;s tied to other happenings, trends, needs, or events. The bigger picture will usually yield bigger returns.</p> <p><strong>Your content is stale or nonexistent.</strong> If your blog is just warmed-over press releases, a news feed from other sites, or your bylined article from 2011, it&rsquo;s time to do a content audit and commit to a manageable schedule of blogging or, if impossible, guest blogging and social media sharing. Yes, PR is about getting other people to say good things about you, but today it&rsquo;s also about sharing your own relevant content.</p> <p><strong>You&rsquo;re not making new contacts.</strong> The media world is far more dynamic than it used to be. If you aren&rsquo;t refreshing and renewing contacts on a regular basis, or if you see the same faces at your product overviews or media get-togethers, your universe is shrinking. Chances are, so is your influence.</p> <p><strong>Your PR program is just like last year&rsquo;s. </strong>We used to plan in 12-month cycles, but today the planning cycle is far shorter, to accommodate a changing media and news environment as well as dynamic business conditions. Even the brand narrative, which was once cast in stone, should be reviewed every 90 days for relevance.</p> <p><strong>Refresh, reboot, recharge. Feel better now?</strong></p> <p><em>Dorothy Crenshaw is CEO and creative director of <a href="" target="_blank">Crenshaw Communications.</a> She has been named one of the public relations industry&rsquo;s 100 Most Powerful Women by PR Week. A version of this story first appeared on her blog. Article found on <a href="" target="_blank">PR Daily. </a></em></p> Tue, Aug 14 2012 10 mistakes and the lessons learned from the PR world <p>When you&rsquo;re young and inexperienced, being thrown into the PR world can be quite the adjustment. However, I&rsquo;m a huge fan of channeling mistakes into a productive learning experience. I recently surveyed my coworkers and asked them about times when they experienced their worst &ldquo;face palm&rdquo; moments.</p> <p>The following is a culmination of 10 mistakes and lessons learned from being in the PR world. They don&rsquo;t teach this stuff in school, it&rsquo;s learned through experience, trial and error ,and now (hopefully) through learning from others peoples&rsquo; mistakes.</p> <p style="text-align: center;"><a href="" target="_blank"><img alt="" src="/sb_cache/industrynews/id/154/f/work-life-balance.jpg" style="width: 400px; height: 267px;" /></a></p> <p><strong>1. Life&gt;work</strong></p> <p>MISTAKE: You didn&rsquo;t separate your regular life from your work.</p> <p>LESSON LEARNED: Don&rsquo;t feel guilty about leaving work at work. You do not need to work all the time. You would go crazy, experience a meltdown, or fail to function as well at work if you don&rsquo;t relax in your personal life.</p> <p><strong>2. #email</strong></p> <p>MISTAKE: You checked your email on multiple devices.</p> <p>LESSON LEARNED: When you check emails on multiple devices&mdash;work computer, phone, home computer, etc.&mdash;you forget which emails you&rsquo;ve already addressed and end up not responding to important ones.</p> <p><strong>3. Wasn&rsquo;t me</strong></p> <p>MISTAKE: You admitted to a mistake in an email.</p> <p>LESSON LEARNED: When you make a mistake, it&rsquo;s better to pick up the phone and discuss it. You never want to give your client or contact hard (written) evidence to use against you.</p> <p><strong>4. Whoops!</strong></p> <p>MISTAKE: You made the client feel like they are not a priority.</p> <p>LESSON LEARNED: If a clients asks if you have time to do something, the answer should be yes. Afterward, find a way to make it work, whether that means delegating or reprioritizing your workload.</p> <p><strong>5. Just sayin&rsquo;.</strong></p> <p>MISTAKE: You tried to help.</p> <p>LESSON LEARNED: No matter what your intentions, don&rsquo;t try to help in a situation when you don&rsquo;t have to. If a client or journalist is having a meltdown or is complaining to your coworker about something and you think you can help, let it go. After they leave, ask someone you work with if there&rsquo;s any way you can help. It&rsquo;s best to stay out of it and let your boss handle it.</p> <p><strong>6. #Sins.</strong></p> <p>MISTAKE: You pitched a journalist the day before an event.</p> <p>LESSON LEARNED: If you just found out about an event, don&rsquo;t bother trying to get media to come to it. It will irritate them that you waited until the last minute. It&rsquo;s better to pick up the phone and say, &ldquo;Hey, (so and so), I just found out about this event, and I know it&rsquo;s last minute but &hellip; can you attend? If not, no worries, just wanted to make sure you knew I didn&rsquo;t forget about you.&rdquo; Most likely they won&rsquo;t be able to go, but they&rsquo;ll appreciate the gesture.</p> <p><strong>7. My bad.</strong></p> <p>MISTAKE: You belittled the client.</p> <p>LESSON LEARNED: No matter what it is, always try to remain positive. For example, if the client asks about using a particular photographer, and you know that photographer is terrible, instead of saying &ldquo;that photographer sucks,&rdquo; say something like, &ldquo;You know, I think I know someone who would be a better fit for this &hellip;&rdquo;</p> <p><strong>8. Face palm.</strong></p> <p>MISTAKE: You didn&rsquo;t BCC people in a mass email.</p> <p>LESSON LEARNED: Always put contacts in the BCC field instead of CC when sending mass emails. People don&rsquo;t want strangers to gain access to their email address.</p> <p><strong>9. Calendar.</strong></p> <p>MISTAKE: You didn&rsquo;t put every meeting on the calendar.</p> <p>LESSON LEARNED: You missed a meeting. No matter how great your memory, put every meeting, phone call, webinar that you must attend on your calendar so you will receive alerts when things are coming up. You can even set alerts to notify you 24 hours in advance.</p> <p><strong>10. Oh, sh*t.</strong></p> <p>MISTAKE: You sent your client your media list.</p> <p>LESSON LEARNED: This is a bad idea for two reasons. One, your client may have someone internally start contacting those people, pushing you out of the job. Two, if you both end up contacting the media, the journalists may get irritated that you&rsquo;re doubling up.</p> <p>Nicole Rose Dion is social media coordinator/graphic designer at <a href="" target="_blank">The Abbi Agency.</a> Follow Nicole on Twitter<a href="" target="_blank"> @nicolerosedion</a>. <a href="" target="_blank">PR Daily. </a></p> Mon, Aug 13 2012 Lego gets creative with branded-content nostalgia <p>Remember those fun afternoons building marvellous creations with your Lego set? Maybe it was only yesterday. To celebrate its 80th birthday, the iconic toy brand has released an animated video detailing its history in true Lego fashion: storytelling.</p> <p>The branded content video runs for 17 minutes but don&#39;t fret, it&#39;s an entertaining watch bound to bring forth feelings of nostalgia for the simpler days when deadlines weren&#39;t the driving force of your day.</p> <p>The video was posted on 10 August and has already clocked over <strong>100,000</strong> views.</p> <p>Do your inner child a favour and check it out below.</p> <p><iframe allowfullscreen="" frameborder="0" height="315" src="" width="360"></iframe></p> <p>&nbsp;</p> <p>By Wenlei Ma, 13 Aug 2012, <a href="" target="_blank">Ad News. </a></p> Fri, Aug 10 2012 Sorry really is the hardest word <p>Even in business, &ldquo;sorry&rdquo; really is the hardest word. Not least because executives fear the legal and commercial consequences of proffering an apology. <a href="" target="_blank">The managing director of media training firm Clarity Solutions, Geoffrey Stackhouse,</a> says a growing number of chief executives who want to say sorry for corporate wrongdoing are seeking advice on how best to deliver the message.</p> <p style="text-align: center; "><img alt="" src="/sb_cache/industrynews/id/150/f/sorry in the sky.jpg" style="width: 319px; height: 158px; " /></p> <p>&ldquo;There is a groundswell of executives who realise that the right kind of apology can save their brand and reputation as well as counteract litigation, whereas the wrong kind of statement, poorly delivered, will only inflame the situation,&rdquo; Stackhouse says. &ldquo;Stakeholder-savvy executives are seeking advice on how to deliver a controversial message.&rdquo;</p> <p>Some of the fear about publicly saying sorry stems from a misunderstanding of the legal implications. While there are minor discrepancies between state laws, an apology does not amount to an admission of guilt or liability in Australia.</p> <p>&ldquo;It doesn&rsquo;t matter if it is an insincere expression of regret, a spontaneous admission of error or a heartfelt apology, commenting on feelings of guilt won&rsquo;t determine liability,&rdquo; Stackhouse says. &ldquo;Courts decide that based on the law.&rdquo;</p> <p>The unfortunate irony of executives&rsquo; reluctance to say sorry is that a well-delivered and timely apology actually satisfies aggrieved parties and makes them less likely to pursue litigation. A 2001 study of medical complaints in Australia showed 97&thinsp;per cent that received a properly delivered explanation and apology did not proceed with litigation. &ldquo;The courts are full of angry people trying to overcome their hurt,&rdquo; Stackhouse says. &ldquo;If an explanation and empathy aren&rsquo;t forthcoming, and quickly, then anger and conflict flares.&rdquo; &ldquo;That anger can manifest in a number of ways from taking business elsewhere, to going out of the way to publicly name, shame or defame.&rdquo;</p> <p>It is the reason why mastering the art of saying sorry is a valuable tool for all executives to have up their sleeve. &ldquo;It is the public face of the company that must apologise or front the issue, not a spokesperson,&rdquo; Stackhouse says. &ldquo;It isn&rsquo;t the time for internal politics &ndash; it&rsquo;s about public perceptions.&rdquo;</p> <p>An effective apology needs to directly address the aggrieved party&rsquo;s issues.</p> <p>&ldquo;The key is to hit the hurt, to show you understand the other person&rsquo;s pain and anger,&rdquo; Stackhouse says. &ldquo;You have to show that you get it, that you understand and then demonstrate you are working to do what you can to remedy the situation.&rdquo;</p> <p>An insincere or limp expression of regret will worsen the matter because a failure to acknowledge responsibility will only enrage the other party.</p> <p>&ldquo;People know that everybody makes mistakes but what we can&rsquo;t accept and what infuriates people is a cover-up,&rdquo; Stackhouse says. &rdquo;When a professional comes clean and admits to having made a mistake, and puts some context to it, we can accept it and move on.&rdquo;</p> <p><strong>SEVEN SORRY SINS</strong><br /> <br /> According to communications firm Clarity Solutions, these are the most common apology pitfalls.</p> <p>1. The blame game apology. &ldquo;I am so sorry you are angry.&rdquo; You are really passing the buck instead of addressing the issue. &ldquo;I am so sorry I came home late last night and missed your birthday.&rdquo;</p> <p>2. The justification. &ldquo;I&rsquo;m sorry but. . .&rdquo; This is a shameless defence of your actions by insinuating that you had no other option.</p> <p>3. The passive-aggressive apology, which frames a fault as a virtue. &ldquo;I am sorry if my honesty offends you but. . .&rdquo; followed by a nasty statement.</p> <p>4. The ambit apology which focuses on the lesser evil. &ldquo;I am sorry for the inconvenience&rdquo; instead of &ldquo;I am so sorry I wrote off your car and injured your dog.&rdquo;</p> <p>5. The vacant apology. Where you clearly don&rsquo;t mean it but feel obliged to go through the motions and usually begins with &ldquo;I deeply regret the incident&rdquo; or &ldquo;I was very concerned. . .&rdquo; Easy to pick because it&rsquo;s all about you, not them.</p> <p>6. The confessional. Full of remorse and self-flagellation when you&rsquo;ve been caught out.</p> <p>7. The grudging apology. The most pointless of all as every word and gesture is forced.</p> <p><em>PUBLISHED: 09 Aug 2012 05:02:22 | Georgina Dent <a href="" target="_blank">BRW</a>.</em></p> Fri, Aug 10 2012 Digital Darwinism: survival of the business <p>In the July issue of Marketing you may have read the feature titled &lsquo;Digital Darwinism&rsquo;. The article outlined the evolution of digital agencies from the early days of web design to the present where we offer a host of digital disciplines: strategy, creative, public relations and more. Although all very true, I couldn&rsquo;t help thinking about the concept of digital Darwinism and how it is affecting more than just digital agencies</p> <p>Charles Darwin famously believed that it is not the strongest of the species that survives, or the most intelligent &ndash; it is the species that are the most adaptable to change, and in business at no point since the industrial revolution has this been more true. By now everyone is aware of the power of digital media and platforms, and that companies must embrace them and have a large digital component &ndash; if not a lead digital component &ndash; in any marketing campaign. But how fast are digital platforms changing? Where are they going? And how will whatever comes next influence business?</p> <p style="text-align: center; "><img alt="" src="/sb_cache/industrynews/id/146/f/Digital Darwinism" style="width: 400px; height: 241px; " /></p> <p>The truth is, no one knows for sure. One thing we do know is it&rsquo;s not only digital platforms that are evolving; the consumers that use them and society in general is developing, being driven by the hunger for more information and connectedness, and the speed at which these anthropological and technological changes are happening is incredible. A true concept of digital Darwinism would dictate that only companies that have the capacity to evolve with these online and offline shifts will survive. This concept has also been outlined in The End of Business as Usual, a recent book by new media thought leader <a href="" target="_blank">Brian Solis</a>.<br /> So how do you make sure your company is adaptable to change in the digital world?<br /> <br /> Let&rsquo;s start with your brand. From a digital perspective your brand is becoming less and less of what your marketing or communications department says it is and more a collection of conversations of what your customers say it is. As these conversations develop, over time so will your brand &ndash; whether you like it or not &ndash; so why not harness that power and embrace that change? Don&rsquo;t get me wrong, brands must still be recognisable and instil a level of trust, but confidence in consumers is now gained through a new social means and, even more worryingly, if not handled correctly distrust can be instilled faster.<br /> <br /> Your customers, now enabled through technology, can make more informed decisions by filtering, sorting and finding information at lightning speed; they can opt in or out of advertising and compare, confer and discuss their experiences. They have evolved and we must treat them differently. And by that I mean fundamental communication, such as the tone of voice and key messages used, not just churning out the same marketing communications on these new digital platforms.<br /> <br /> A perfect example of this is a Facebook community where, when managed correctly, there is little need to push out sales messages about products or services. Brands can ask their community to give their opinion on the same products or services offering their customers a sense of inclusion with the brand that was previously not there. Brand equity and affinity is built through cohesion, which then leads to advocation and sales.<br /> <br /> Many companies get scared by these changes and do nothing, which is a sure way to fall to digital Darwinism, but some see it as a huge opportunity to get their customers (communities) to work for them. Online brand advocates will talk, share and build your brand in the eyes of their communities on your behalf, for little or no cost.<br /> <br /> Next companies must prepare for even more change and become adaptable. Five-year plans are all well and good but more than this it&rsquo;s important to instil a culture and company ethos of adaptability, as the five-year plan will be out of date in a year. It&rsquo;s inevitable that consumers will continue to progress and current marketing strategies will become redundant, and even the new ones destined to diminish within only a few years. More than anything companies must be nimble, fast to refresh strategies and open to trying new things.<br /> <br /> In Charles Darwin&rsquo;s theory of natural selection the whole point was that some species didn&rsquo;t make it. As you read this blog there is the chance your company will meet the same fate, the only thing that will stop you is to become more open to digital change. Fast.</p> <p>Article written by Dan Stewart, Head of communications, Klick Communications for <a href="" target="_blank">Marketing Magazine</a>.<br /> &nbsp;</p> Tue, Aug 07 2012 When Customer Services, Social Media and PR Collide <p>Social media is becoming an increasingly important customer service channel for businesses. A number of studies have shown that more and more consumers are turning to social media when they are unhappy with a product, service or brand.</p> <p>For consumers it makes a lot of sense to use social media as a customer service channel. Taking conversations and inquiries out in the open is far more likely to produce favorable results, since the companies and brands in question are likely to try that much harder to keep customers happy when it&rsquo;s out in public for the world to see.</p> <p>While it&rsquo;s easy for businesses to control their Web sites, press releases and advertisements, social media is wide open, and they need to engage with customers online to ensure satisfaction and protect against bad sentiment snowballing.</p> <p><strong>Turning a PR Disaster Into a Win!</strong></p> <p>When things go wrong for a company, on any level, you&rsquo;ll see the results on social media first. It&rsquo;s the perfect moaning platform. When mobile phone provider O2&rsquo;s network went down on July 12, angry customers vented their frustrations online, tweeting both about and to O2 with abusive messages and demands.</p> <p>While there was little that O2 could do to placate their customers while their mobile phones were rendered virtually useless, they communicated with their customers in a surprisingly open, friendly and honest way.</p> <p>Tweets like @fionaprice1: &quot;not gonna lie cannot wait to leave @o2&quot; were met with &ldquo;we still love you&rdquo; tweets from O2, while abusive tweets such as &ldquo;F*CK YOU&rdquo; were met with &ldquo;no thanks&rdquo; and other amusing replies. Before long people had caught on to the tongue-in-cheek tweeting, and began interacting with O2 in an amusing way, accusing their mobile phone of attacking their mother, or tweeting a picture of a carrier pigeon to O2. O2 responded, &ldquo;how much for the bird?&rdquo;</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/130/f/1.bmp" style="width: 346px; height: 202px;" /></p> <p>All this ultimately culminated in new-found respect and admiration for the O2 Twitter account:</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/134/f/2.bmp" style="width: 320px; height: 177px;" /></p> <p>Despite not actually being able to fix anyone&rsquo;s problems, or offer any significant compensation until almost a week later, O2 managed to turn this PR disaster into a temporary social media win, gaining friends and admirers on their social media profiles, gaining exposure and a reputation for being funny, friendly and apologetic. This type of social media activity builds the brand and adds character to an otherwise bland, corporate Twitter account.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/138/f/3.bmp" style="width: 300px; height: 186px;" /></p> <p>It&rsquo;s a lesson for many brands who dread such a situation developing on their own profile. O2 showed that whatever happens, you should continue to communicate openly with customer and commentators. Even when service is severely impacted, you don&rsquo;t have to feel that you can&rsquo;t say anything until the problems is fixed. There&rsquo;s no harm in interacting with your customers as long as you&rsquo;re careful not to annoy them, even if you can&rsquo;t offer them immediate compensation or a fix for their problem. Sense of humour, grace and intelligence goes a long way&mdash;as long as there&#39;s someone with a keen sense of your brand behind the controls.<br /> <br /> It would have been easy for O2 to take a negative approach to this situation. Writing blunt, compliance-approved tweets which would probably annoy customers even more. This nice, soft approach worked well for O2.</p> <p>As social media grows, we&rsquo;re likely to see it used more and more for customer service purposes. That means more PR disasters and more opportunities for PR wins.</p> <p><em>This article was written by By Alan Cairns, Bozboz and founded on the <a href="" target="_blank">PR News </a>website.</em></p> Thu, Aug 02 2012 Porter Novelli Melbourne earns third leading employer tag <p style="text-align: justify;"><strong>Melbourne</strong>, <em>2 August 2012</em> - Porter Novelli Melbourne has again been recognised among Australia&rsquo;s most progressive organisations winning the 2012 Australian Business Award for Recommended Employer for its third consecutive year.<br /> <br /> Australian Business Awards acknowledge business and product excellence, corporate responsibility, sustainability and commercial success. Porter Novelli Melbourne was also awarded in 2012 for its stimulating and supportive workplace.<br /> <br /> Managing Director Peter Kent says the award recognises &ldquo;the people we are&rdquo;.<br /> <br /> &ldquo;We&#39;ve substantially transformed Porter Novelli in Melbourne over the past 18 months&rdquo; he said.<br /> <br /> &ldquo;Recognising the business again in this way tells us we&#39;ve retained the DNA that makes us a preferred employer - and that&#39;s very gratifying&rdquo;.<br /> <br /> Porter Novelli Melbourne clients include BUPA Healthcare, Dairy Australia, The Department of Broadband, Communications and the Digital Economy, Alzheimer&rsquo;s Australia and Grains Research and Development Corporation. Agency credentials cover consumer, corporate and government, wellbeing and not-for-profit sectors.<br /> <br /> In Australia, Porter Novelli is part of Clemenger Group Limited, Australia&rsquo;s largest and most successful group of communications companies.</p> <p style="text-align: justify;">For more information about Porter Novelli Melbourne visit <a href=""><u></u></a> or please contact Jakob Hesketh on 03 9289 9509 or<u> <a href=" "></a></u><br /> <br /> <strong>About the Australian Business Awards</strong><br /> The Awards commenced in 2005 and are open to all private, public and non-profit sector organisations operating in Australia. This includes multi-national subsidiaries, government departments, agencies or bodies, franchisors and non-government organisations.<br /> Business award entries are separated by industry classification per award category and evaluated in accordance with the award criteria across seven main areas, including leadership and strategy, impact on industry, adaptability and sustainability, human resource management, customer relationship management, process management and evidence of success.<br /> <br /> Details regarding the Awards program can be obtained at<a href=""><u></u></a></p> Mon, Jul 23 2012 Netregistry Appoints Fleishman Hillard Australia <table align="left" height="83" width="176"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/126/f/Fleishman.jpg" style="width: 165px; height: 60px;" /></td> </tr> </tbody> </table> <p style="text-align: justify;"><em>Sydney, 23 July 2012</em> &ndash; Fleishman Hillard Australia (FH) has been appointed PR agency of record by the largest Internet domain and hosting provider in Australia, Netregistry.<br /> <br /> FH has been retained to further raise Netregistry&rsquo;s leading domain and hosting business, in addition to its web design, online marketing and e-commerce solutions for small and medium-sized businesses (SMBs) through a targeted program of trade and corporate media relations.<br /> <br /> &ldquo;We were impressed with Fleishman Hillard&rsquo;s insights and strategic approach to engaging with the SMB community through the media,&rdquo; said Larry Bloch, CEO of Netregistry. &ldquo;Fleishman&rsquo;s strong understanding of both our business and target audiences made them the right choice to raise awareness of our full suite of online services and solutions with SMBs.&rdquo;<br /> <br /> &quot;We are delighted to be working with Netregistry,&rdquo; said Chris Newman, Senior Vice President &amp; General Manager FH Australia. &ldquo;We look forward to enhancing Netregistry&rsquo;s reputation as Australia&rsquo;s leading domain registry and web hosting provider by demonstrating how its full suite of services and solutions can assist businesses to grow online.&rdquo;<br /> <br /> The appointment by Netregistry further strengthens FH&rsquo;s broad client portfolio that includes AT&amp;T, Philips, Chobani, British Airways and McCAIN Foods.</p> <p style="text-align: justify;"><strong>About Fleishman Hillard</strong><br /> Fleishman-Hillard Inc. (<a href="" target="_blank"></a>), one of the world&#39;s leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organisations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. Fleishman-Hillard was named &ldquo;Best multinational agency to work for&rdquo; in 2010 and &ldquo;APAC Consultancy of the Year&rdquo; in 2011 by The Holmes Report.<br /> &nbsp;</p> Thu, Jul 19 2012 Celebrating a decade in health + wellness communication <table align="left" height="171" width="262"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/122/f/viva.jpg" style="width: 250px; height: 167px;" /></td> </tr> </tbody> </table> <p style="text-align: justify;">This reputation was recently cemented by the PR Report&rsquo;s independent ranking of VIVA! as the 11th fastest growing PR agency nation-wide, and the country&rsquo;s highest ranking PR agency specialising in health communication. To qualify, PR agencies in the &lsquo;fastest growing&rsquo; category experienced year-on-year annual revenue growth rates of between 20 per cent and 335 per cent between 2010 and 2011.</p> <p style="text-align: justify;">&ldquo;I&rsquo;m incredibly proud of achieving a decade in business in the often unpredictable world of health + wellness communication. Our formula for success rests on five pillars &ndash; independence, stability, knowledge, passion and commitment,&rdquo; said Ms Bruce.</p> <p style="text-align: justify;">&ldquo;In particular, this milestone allows us to celebrate our independence, which is highly valued by our clientele for its ability to breed and nurture diversity, creativity and flexibility.&rdquo;</p> <p style="text-align: justify;">As a tribute to VIVA!&rsquo;s long-standing experience in health + wellness communications, the company was invited to join GLOBALHealthPR &ndash; the world&rsquo;s largest independent public relations group dedicated exclusively to health and medical communication &ndash; in April 2011. VIVA! has since operated as the exclusive Australian partner to GLOBALHealthPR, which comprises a strategic network of 16 independent health + wellness partner agencies spanning Asia-Pacific, the Americas and Europe.</p> <p style="text-align: justify;">&ldquo;Our independent, global professional network allows us to successfully coordinate culturally-sensitive PR campaigns of local, regional and global orientation,&rdquo; said Ms Bruce.</p> <p style="text-align: justify;">&ldquo;This strategic partnership has significantly enhanced our footprint, allowing us to embrace the full spectrum of professional health and wellness communications.&rdquo;</p> <p style="text-align: justify;">To commemorate VIVA!s 10 year milestone, the team hosted an exclusive &lsquo;Touch of Red&rsquo; party at Sergeants Mess, Chowder Bay, for long-standing clients, supporters, staff and alumni on Friday, July 13. Organised as a surprise for Ms Bruce, the event rewarded the team&rsquo;s steadfast drive, determination and passion for health + wellness communication.</p> <p style="text-align: justify;">&ldquo;Team VIVA! organised a fantastic night that was a complete surprise to me. The event allowed us to celebrate VIVA!&rsquo;s achievements to date, and to embrace the future with resolute confidence.</p> <p style="text-align: justify;">From ventricles and vessels, to viruses and vaccines, team VIVA! has covered it all.</p> <p style="text-align: justify;">&ldquo;As we enter our second decade of operation, we will continue to strive for recognition as Australia&rsquo;s leading independent heath + wellness communications agency staffed by a team of highly passionate, professional and motivated communication specialists who thrive on delivering strategic, creative and award-winning counsel,&rdquo; Ms Bruce said.</p> <p style="text-align: justify;">&ldquo;Our focus will remain resolute &ndash; to continue servicing the local and international medical, pharmaceutical (medicines and devices), biotech and community heath + wellness sectors,&rdquo; Ms Bruce said.</p> Thu, Jul 12 2012 13 million Australians spend 18 hours a day online <p style="text-align: justify;"><em>12 July, 2012</em> &ndash; Australians are spending the majority of their time online. According to various sources* including ExactTarget&rsquo;s Digital Down Under Report:</p> <ul> <li>13 million Australians spend over 18 hours a day online</li> <li>One in five minutes (3.6 hours) a day is spent on social media.</li> </ul> <p style="text-align: justify;">Lee Hawksley, managing director of ExactTarget Australia said, &ldquo;It is a fact that social media is revolutionising the way people communicate. These statistics show that people are increasingly spending more time online which creates a tremendous opportunity for businesses to connect with their consumers across the channels they use most.&rdquo;</p> <p style="text-align: justify;">&ldquo;Creating relationships between brands and consumers requires more than just a clever tagline and some posh marketing materials. To truly connect with customers, we need to understand their behaviour and motivations.&rdquo;</p> <p style="text-align: justify;">&ldquo;94 per cent of Australians are now internet users, with mobile device sales outnumbering PC&rsquo;s for the first time in 2011. From the smartphone to the tablet, the digital revolution is affecting every corner of the globe. With the revolution happening now, it is important to understand how individuals in Australia are using social media, email, mobile, and the internet.&rdquo;</p> <p style="text-align: justify;">ExactTarget has researched daily online behaviours in Australia. This is the first of a two part series, the second is around a day in the life of an online Australian including how motivations change throughout the day and how this impacts what they view online.</p> <p style="text-align: justify;"><strong>Average internet use by state </strong><br /> 13.4 million Australians are online an average of 18.8 hours a day</p> <ul> <li>Western Australians make up 10 per cent of the internet population and spend 19.7 hours a day online</li> <li>Northern Territory residents make up 4 per cent of the internet population and spend 18.6 hours a day online</li> <li>South Australians make up 7 per cent of the internet population and spend 19.9 hours a day online</li> <li>Queenslanders make up 20 per cent of the internet population and spend 19.7 hours a day online</li> <li>New South Wales residents make up 32 per cent of the internet population and spend 18.1 hours a day online</li> <li>Victorians make up 25 per cent of the internet population and spend 18 hours a day online</li> </ul> <p style="text-align: justify;"><strong>How Australians spend their time online </strong></p> <ul> <li>One in every five minutes spent is on social media</li> <li>71 per cent of Australian consumers check email at the beginning of the day while only 17 per cent will check Facebook</li> <li>Consumers&rsquo; initial online activities tell us something of their priorities and motivations as they start their day. Understanding their mindset&mdash;whether it be business, social or news focused, as well as the lens through which they access their first online content&mdash;provides valuable insight into the most effective ways to reach consumers online.</li> <li>47 per cent of Australian consumers will check email as the last thing they do online each day while 27 per cent will check Facebook</li> <li>Just as it is important to analyse morning behaviour to understand the priorities and motivations of your consumers, it is important to examine how consumers end their digital day in order to better comprehend how channel usage shifts throughout the day. When evening rolls around, consumer priorities tend to shift from business to leisure. Email usage decreases in the evening, but it remains the most popular channel for Australian consumers.</li> </ul> <p style="text-align: justify;"><strong>The Australian Facebook user </strong><br /> Australian consumers like Facebook - a lot. According to ExactTarget&rsquo;s Digital Down Under report Aussies are more active on Facebook than either the US or UK consumers surveyed.</p> <ul> <li>Facebook users visit the site on average 16 times a week</li> <li>Australia has 9,800,000 unique visitors to Facebook each month (42 per cent of the Australian population)</li> </ul> <p style="text-align: justify;"><strong>The Australian Twitter user </strong><br /> Twitter users tend to be some of the most active online consumers. Of those who are active on Twitter, 51 per cent check it at least once per day, and 18 per cent report using Twitter consistently throughout the day.</p> <ul> <li>Twitter users visit the site on average 23 times a week, significantly more frequently than Facebook users</li> <li>Australia has 1,100,000 unique visitors to Twitter each month (4.8 per cent of the Australian population)</li> </ul> <p style="text-align: justify;">Lee Hawksley said &ldquo;Examining the online behaviour of Australia is crucial for marketers as it gives insights into consumers to deliver the right message, to the right audiences, through the right channel, at the right time. Understanding your customer is the first step in designing a marketing campaign.&rdquo;</p> <p style="text-align: justify;">The full Digital Down Under report is available upon request.</p> <p style="text-align: justify;"><strong>About the Digital Down Under report </strong><br /> Based on a survey of more than 1,400 online Australian consumers (ages 18 and older), ExactTarget&rsquo;s Digital Down Under report is the latest research report in ExactTarget&rsquo;s Subscribers, Fans and Followers series to explore consumer behavior across email, Twitter and Facebook.</p> <p style="text-align: justify;">Digital Down Under research provides marketers exclusive insight into consumers&rsquo; online preferences and motivations for interacting with brands on email, Facebook and Twitter.</p> <p style="text-align: justify;">Other sources include; *Australian Bureau of Statistics, AIMIA Sensis Social Media Report, Stephen Cater Social Media in Australia, Australian Direct Marketing Association.</p> <p style="text-align: justify;"><strong>About ExactTarget </strong><br /> ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget&rsquo;s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimise data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol &ldquo;ET.&rdquo; For more information, visit <a href="" target="_blank"></a>.</p> <p style="text-align: justify;"><strong>Media contact </strong><br /> Kathryn Bramwell<br /> Recognition PR<br /> 02 9252 2266<br /><br /> &nbsp;</p> Mon, Jul 09 2012 Social media shakes up traditional newsrooms <table align="left" style="width: 161px; height: 128px;"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/114/f/bbs communication.jpg" style="width: 148px; height: 138px;" /></td> </tr> </tbody> </table> <p style="text-align: justify;"><em>9 July 2012 -</em> Social and online media is dramatically changing the way newsrooms operate, killing the traditional deadline and creating &ldquo;rolling deadlines&rdquo; catering to &ldquo;need-it-now&rdquo; audiences, new research has revealed.</p> <p style="text-align: justify;">The BBS Communications Group 2012 Media Survey sought to understand today&rsquo;s newsrooms and how traditional, online and social media environments were interacting.</p> <p style="text-align: justify;">BBS Executive Chairman and Chief Executive Lady Jane Edwards said the survey found almost 90 per cent of journalists reported their daily operations being impacted by the rise of online news and social media.</p> <p style="text-align: justify;">&ldquo;Today, you are no longer simply a print journalist, a television journalist or a radio journalist, but a multi-faceted journalist producing written, audio and visual materials for a range of mediums,&rdquo; she said.</p> <p style="text-align: justify;">&ldquo;Individual journalists are increasingly being required to operate a Facebook and Twitter account to both disseminate news and promote their outlet.&rdquo;</p> <p style="text-align: justify;">&ldquo;Positively, this means a single journalist may be an avenue for coverage across multiple platforms. But on the other hand it also means a negative story may have a much stronger impact as it is splashed across various mediums.&rdquo;</p> <p style="text-align: justify;">The survey found that stories produced by print journalists were also likely to appear online (91%), as well as on Facebook (54.3%) and Twitter (48.6%). Likewise, stories produced by television journalists are likely to appear on Twitter (68.8%), Facebook (43.8%) and YouTube (25%).</p> <p style="text-align: justify;">Journalists also nominated Australian and US elections, the economy and the environment as the top three issues they thought would dominate headlines this year.</p> <p style="text-align: justify;">BBS Director Matthew Hart said online news and social media had killed the traditional deadline and created &ldquo;rolling deadlines&rdquo; as journalists were under more pressure to get their story online as soon as it was finished.</p> <p style="text-align: justify;">&ldquo;Perhaps as a result of this increased pressure, the survey found it was now common practice for journalists to use story ideas, content and quotes from an organisation&rsquo;s Twitter or Facebook page, with 88 per cent of journalists saying they have sourced a story idea or content from social media,&rdquo; he said.</p> <p style="text-align: justify;">Facebook (66.7%), Twitter (63.3%) and blogs (41.7%) were cited as the most commonly-used social media to source content.</p> <p style="text-align: justify;">&ldquo;Individual radio and online journalists also said they were also more likely to work on five or more stories a day, reflecting the fluidity of their news cycle, the volume of news space to be filled and an ever-increasing &lsquo;need-it-now&rsquo; audience,&rdquo; Mr Hart said.</p> <p style="text-align: justify;">BBS has conducted an annual survey of journalists working in print, television, radio and online media since 2003.</p> <p style="text-align: justify;">This year&rsquo;s survey interviewed 61 print, radio, online and television journalists from metropolitan, regional and industry media across Australia in a bid to understand how journalists source and research their news stories, and how organisations could best meet their needs.</p> <p style="text-align: justify;">BBS Communications Group is a national Brisbane-based communications consultancy operating across media relations, corporate communications, community engagement, investor relations and digital media.</p> <p style="text-align: justify;">For more information, please visit: <a href="" target="_blank"></a>.</p> Wed, Jul 04 2012 Porter Novelli expands Melbourne team with two new leaders <p style="text-align: justify;"><strong>Melbourne</strong> - Porter Novelli has strengthened its Melbourne leadership team with two new senior appointments.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/106/f/RebeccaBrownhill_LR.jpg" style="width: 200px; height: 300px;" />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img alt="" src="/sb_cache/industrynews/id/110/f/BrandonPhillips_LR.jpg" style="width: 200px; height: 300px;" /></p> <p style="text-align: justify;">Rebecca (Beck) Brownhill and Brandon Phillips have joined Porter Novelli as Senior Brand Specialist and Corporate and Investor Relations Lead respectively.</p> <p style="text-align: justify;">Beck is fresh from a decade working in top UK PR agencies on global beauty and luxury brands. Her experience includes leading VS Sassoon and Max Factor&rsquo;s sponsorship of London Fashion Week, and work for brands including Pantene, Herbal Essences, Olay, Tampax, Gillette Venus, dunhill fragrances, Wella, Warner Home Video (Entertainment), UNICEF, Philips, Epson, and Barbie Consumer Products (Mattel).</p> <p style="text-align: justify;">Brandon was most recently Group Manager, Corporate Communications at NAB and the bank&rsquo;s principal media spokesperson for nearly a decade. He brings experience in senior corporate affairs and has a background in journalism which includes reporting on Victorian and Federal Parliaments, and his tenure as deputy editor of Business Review Weekly.</p> <p style="text-align: justify;">Porter Novelli Managing Director Peter Kent said both were highly credentialed specialists.</p> <p style="text-align: justify;">&ldquo;Beck and Brandon are right for our times, right for our clients and right for our business,&rdquo; he said.</p> <p style="text-align: justify;">&ldquo;Brands in Australia face unprecedented challenges, particularly in grocery, and Beck&rsquo;s global experience will be highly prized.</p> <p style="text-align: justify;">&ldquo;Similarly, the corporate side has scaled up this year as business works through unusual trading and policy environments. Brandon&rsquo;s cool head and deep experience of media, mutuals and listed companies is an asset already well-deployed across our client base.&rdquo;</p> <p style="text-align: justify;">This concludes a big month delivering two major Federal Government initiatives: <em>National Cyber Security Awareness Week</em> and <em>FESTofALL.</em></p> Mon, Jul 02 2012 The Fairfax fortnight <p style="text-align: justify;">Fourteen days ago <a href="" target="_blank">Fairfax announced 1900 job cuts</a>, seven days ago<a href="" target="_blank"> the editors resigned</a>, on Friday we received a letter from Gina Rinehart. In that time, everyone has had their say. Management to media, union representatives to industry experts, even a few publicists who <a href="" target="_blank">possibly regret their timing</a>, if not their tone.</p> <p style="text-align: justify;">Yet in a fraught, exhausting and emotional fortnight, in which reports of sleep loss and nausea from colleagues are commonplace, the most regular voices, the ones that have been most consistently heard, and in some ways most hurtful, have been those guised in friendship or camaraderie.</p> <p style="text-align: justify;">From the first announcement, many, if not all Fairfax employees had family and friends get in touch to express concern, sympathy and empathy. These were the people who would make contact in any time of crisis.</p> <p style="text-align: justify;">Then the second wave began, the acquaintances and professional contacts, those who feel they have a relationship not just with you, but with Fairfax as a reader.</p> <p style="text-align: justify;">Those conversations always seem to begin with the seemingly loaded &ldquo;how are you?&rdquo; &ndash; a question I now dread &ndash; then swiftly morph into a conversation in which they sympathise with the situation by explaining what is wrong with Fairfax and then bludgeoning you with it.</p> <p style="text-align: justify;">Fairfax hasn&rsquo;t delivered decent newspapers or proper stories, or it has neglected its readers we are told. All statements that are entirely subjective, but more importantly primarily the editorial staff&rsquo;s concern, not management&rsquo;s. So pity soon becomes an unwitting accusation of ineptitude. &ldquo;How are you?&rdquo; rapidly becomes &ldquo;Just how stupid are you?&rdquo; In return for being threatened with redundancy, we get blamed for every change in the media landscape.</p> <p style="text-align: justify;">Readers are responding the same way, just look at our online comments. Stories on any topic are gathering comments from bravely anonymous individuals, bashing the organisation, the story and the writer, all in the name of protest. I&rsquo;ll be honest with you, the CEO doesn&rsquo;t read many comments sections, but the writers do, the editors do. Journalists own their stories, own their paper, not on the share market but in their hearts and souls. Suggesting an article is an example of what is wrong with Fairfax&rsquo;s current policy only hurts the journalist the commenter is apparently upset to lose.</p> <p style="text-align: justify;">Express concern over redundancies, condemn our employers for uncertainty, but don&rsquo;t swaddle us in abuse of our work. Right now, those we speak to and those we hear from are lashing us with rage wrapped in pity.</p> <p style="text-align: justify;">Not that the journalists of Fairfax have made life easy either. In the last fortnight, the most common sight is a group of three or more editorial staff huddled in a hallway or over a partition, none-too-quietly discussing their suspicions, redundancy entitlements and fears, which is only to be expected.</p> <p style="text-align: justify;">But sadly regular and far less expected is the haranguing given to colleagues that don&rsquo;t believe the sky is falling. One staff member lecturing another in how naive they are to accept anything management says, another mocked for believing they will have a job in a year&rsquo;s time.</p> <p style="text-align: justify;">Those in online being sycophantically praised for foresight to their face, then vilified for representing the problem or not being &ldquo;real&rdquo; journalists once their back is turned.</p> <p style="text-align: justify;">At print desks the new &ldquo;digital first&rdquo; newsroom model &ndash; designed by colleagues not consultants &ndash; is disparaged as unworkable and inept before any plan is presented, then when it is, it is maligned for, essentially, not being the old model.</p> <p style="text-align: justify;">Based on the atmosphere in the office, Fairfax won&rsquo;t struggle to fill its 150 editorial redundancy target, in fact you&rsquo;d swear there will be a race for the exit. It is just to be hoped those 150 won&rsquo;t infect those of us who want to stay before they go.</p> <p style="text-align: justify;">For sadly many have fallen out of love with the Fairfax idea or feel it has betrayed them &ndash; either way the relationship has become toxic. Those people should take this chance and go. As Jack Matthews is fond of saying, if you don&rsquo;t like it here, leave. We spend far too much of our lives at work to hate our jobs.</p> <p style="text-align: justify;">The atmosphere in Fairfax right now is awful. Fear can be explained, resolved and dispelled. Anger and hatred to the organisation and towards your colleagues &ndash; those who want to try something new, who dare to contemplate producing a different paper to the one we put out ten, twenty or thirty years ago, those who still want to have pride in writing for The Age or The Herald whatever form it comes in &ndash; that anger is the sign that your time has come.</p> <p style="text-align: justify;"><em>This article was originally published on <a href="" target="_blank">mUmbrella</a> on 2nd July 2012.</em></p> Thu, Jun 28 2012 Promo agencies call for clients to pay towards pitches <p style="text-align: justify;">Clients who call a creative pitch for promotional agencies should contribute $5000 to each participating agency, new guidelines from the Australasian Promotional Marketing Association suggest.</p> <p style="text-align: justify;">According to the best practice guidelines, an agency should not expect any remuneration for presenting its credentials, while a strategy submission deserves a $2000 contribution.</p> <p style="text-align: justify;">APMA says that a full creative pitch can cost an agency $25,000 to $50,000.</p> <p style="text-align: justify;">APMA &ndash; which represents promotional and experiential marketing agencies &ndash; also surveyed its members about the process of pitching.</p> <p style="text-align: justify;">A total of 75% of respondents said they had successfully pitched to get onto a roster only to then get no immediate campaign work from it.</p> <p style="text-align: justify;">The top three issues raised were:</p> <ul> <li style="text-align: justify;">Lack of reimbursement for reaosnable costs;</li> <li style="text-align: justify;">No clear pitch evaluation critera</li> <li style="text-align: justify;">Too little time to put together a pitch followed by excessive delays in a decision</li> </ul> <p style="text-align: justify;">APMA chairman David Lo said: &ldquo;We all know the horror stories of where pitching has put excessive pressure on agencies, especially newer entrants to the market, but this guide focuses on what a good relationship can deliver. Fundamentally, we believe best practice involves transparency, not too many agencies on the roster, a clear delineation of roles and responsibilities and the opportunity for all agency stakeholders to collaborate to produce more powerful ideas.&rdquo;</p> <p style="text-align: justify;"><a href=""> Link to the full pitch guide (PDF).</a><br /> <br /> <em>This article was originally published on <a href="" target="_blank">mUmbrella</a> on 28 June 2012.</em></p> Thu, Jun 28 2012 TRC Group ranked #10 in BRW Top 50 Best Places to Work <table align="left" style="width: 154px; height: 138px;"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/102/f/TRC Group.jpg" style="width: 200px; height: 139px;" /></td> </tr> </tbody> </table> <p style="text-align: justify;">TRC Group has been named one of the 50 best places to work in Australia by the Great Place to Work Institute&rsquo;s 2012 survey, published in BRW magazine. The accolade has placed the Australian recruitment company amongst the exclusive ranks of the country&rsquo;s largest and leading workplaces such as OBS (1st), NetApp Australia (2nd) and Google (3rd).</p> <p style="text-align: justify;">This achievement highlights TRC Group&rsquo;s dedication to its people, its focus on developing a progressive company culture and its strong business position.</p> <p style="text-align: justify;">Simon Moss, Managing Director of TRC Group, was pleased to accept the award at the BRW awards gala last night, &ldquo;We are honoured to be recognised in BRW&rsquo;s Best Places to Work list on our first year of entry. We have worked hard over the years on numerous initiatives and programs that foster openness, transparency, employee development and employee involvement within TRC Group. All our efforts have finally paid off in the form of a company that has an energetic, fun-loving and quality-committed culture where we all love to work.&quot;</p> <p style="text-align: justify;">&ldquo;This achievement is a great example of how investing and focusing on your people provides significant returns. Since the implementation of these programs and initiatives, statistics have shown that TRC Group has benefited from an average staff tenure that is twice the industry average. We now also have a unique team of happy, passionate professionals who care about the work they do and the results they achieve. Our success is a testament to the amazing and talented group of people we have.&quot;</p> <p style="text-align: justify;">A clear company vision guided by strong company values of respect, commitment, teamwork and quality is another aspect that has contributed to TRC Group&#39;s formidable position in the BRW Best Paces to Work rankings. The company&#39;s goals are constantly reiterated and employees know that their actions directly impact the company&#39;s ability to achieve both its short and long term objectives.</p> <p style="text-align: justify;">This approach has resulted in empowered staff who understand that their contributions are valued and necessary in order for the company to progress and reach its vision.</p> <p style="text-align: justify;">In line with this, Simon further comments that keeping employees engaged and involved is the key, &quot;Knowing that the company has an ambitious and specific goal that employees find exciting and challenging, and knowing that they play an important part in helping us achieve it, results in employees having a sense of purpose and pride in their work. We give our people the tools they need, a clear outline of what they need to do and the confidence to get on and do it.&quot;</p> <p style="text-align: justify;">&quot;Sometimes it can really just be about working in a place that respects you, supports you and pushes you to realise and reach your own potential.&quot;</p> <p style="text-align: justify;">BRW &lsquo;s Top 50 Great Places to Work list is based on research conducted by the Great Place to Work Institute Australia, which surveyed more than 291 companies and 68,005 employees. The research involves the completion of an employee survey and a cultural audit which is a two-part management questionnaire. Great Place to Work&reg; Institute is a global research, consulting and training firm that helps organisations identify, create and sustain great workplaces through the development of high-trust workplace cultures.</p> Fri, Jun 15 2012 Marketing execs expect an uptick in hiring <p style="text-align: justify; ">Results from <a href="" target="_blank">The Creative Group Hiring Index for Marketing and Advertising Professionals</a> reveals a mixed forecast for the third quarter job outlook.</p> <p style="text-align: justify; ">While 11 percent of executives plan to hire full-time staff in Q3 (up 1 percent from Q2), they seem to be having more difficulty finding skilled professionals. Just over half of the executive respondents said that it&rsquo;s &ldquo;challenging to find skilled creative professionals today.&rdquo; That&rsquo;s up 10 percent from the previous quarter.</p> <p style="text-align: justify; ">Social media, account services and Web design/production professionals figure to be in the greatest demand at these companies&mdash;which remain confident in future growth. Eighty-nine percent said they are confident in their companies&rsquo; growth prospects in Q3, which is down two points from the previous quarter.</p> <p style="text-align: justify; "><em>This article was originally published by Kevin Allen on <a href="" target="_blank">Ragan&#39;s PR Daily</a> on 14 June 2012.</em></p> Tue, Jun 12 2012 SR7 secures strategic alliance with KPMG <p style="text-align: justify;">SR7, Australia&rsquo;s leading social media intelligence and research firm, has secured a major strategic alliance with accounting and professional services giant KPMG.<br /> <br /> According to a recent KPMG research report <a href="http://SR7, Australia’s leading social media intelligence and research firm, has secured a major strategic alliance with accounting and professional services giant KPMG." target="_blank">The Converged Lifestyle</a>, some 75 percent of Australians are now active in social media. We have the highest rate of social media consumption per capita in the world. Increasingly, Australians are using social media not just to communicate with family and friends but in their research and decision-making on what products and services to buy, in forming their attitudes towards brands and in communicating with businesses.<br /> <br /> The relationship will see the firms partner to help clients understand their social media footprint, and develop and implement strategies to increase their customer base, manage their reputational risk and lower costs.<br /> <br /> By working together, KPMG and SR7 provide a unique capability aimed at assisting businesses to grow in value by supporting business planning through social media intelligence, data analysis and strategic response into a single, streamlined system.<br /> <br /> KPMG&rsquo;s Management Consulting practice is working with clients to embed social media as a core part of a business&rsquo; product strategies, customer engagement processes and risk management structures. Linking KPMG&rsquo;s business advice with SR7&rsquo;s expertise will provide a complete and differentiated offering in the market.<br /> <br /> &ldquo;Social media is still an emerging channel for Australian organisations and there is uncertainty on how to develop, implement and manage social media initiatives. The areas where organisations require the most assistance in social media are strategy, processes and policy &ndash; and SR7 provides strong, specialist enhancement to KPMG&rsquo;s capability,&rdquo; said Malcolm Alder, KPMG&rsquo;s Digital Economy leader.<br /> The Executive Chairman and co-founder of SR7, Mr Greg Daniel, said &ldquo;the formalisation of a strategic alliance with KPMG is a milestone in the growth of SR7 and a recognition that social media is having a profound effect on all facets of corporate, government and institutional activity.&rdquo;<br /> <br /> &ldquo;Given the great opportunities and real constraints that every business faces, we have a responsibility to be sure that we provide the best options to our clients to allow them to grow in this dynamic environment. We can only do that when we maintain that flexibility in the expertise and growth for our business as well,&rdquo; Peter Mercieca, KPMG&rsquo;s Asia Pacific Head of Telecommunications, Media and Technology concluded.</p> Fri, Jun 08 2012 Top 50 PR Agencies 2012 <p>The PR Report announced the top 50 PR Agencies today. This report is the first time PR agencies in Australia have been ranked by revenue and growth and it is the only independent ranking in Australia.<br /> <br /> <strong>The report is split into two categories:</strong><br /> 1. The Top 25 PR agencies by size (revenue)<br /> 2. The Top 25 Fastest Growing PR agencies<br /> <br /> <strong>The winners for 2012 are:<br /> </strong>1. Largest PR agency: Ogilvy PR Group<br /> 2. Fastest growing agency: GSG Counsel<br /> <br /> <strong>What else did the research find?</strong></p> <ul> <li>Growth rates of the Top 25 fastest growing agencies between 2011-2010= 20% - 335%</li> <li>Revenue for The Top 100 PR agencies in Australia in 2011: A$ 280m</li> <li>Number of employees in the Top 100 PR agencies in Australia: 1,700</li> </ul> <p>Find all details <a href="" target="_blank">here</a>.</p> Tue, Jun 05 2012 Stay Smart Online winners Good Game hosts to promote cybersafety <p>Melbourne &ndash; Australia has two new Stay Smart Online Agents, winners of a national ambassador search for the Department of Broadband, Communications and the Digital Economy&rsquo;s National Cyber Security Awareness Week initiative.</p> <p>In a program created by Porter Novelli Melbourne, Father Bob Maguire in February kicked off a video recruitment drive that&rsquo;s seen Simran Kaur and Stuart Jones chosen to be the faces and voices of cyber security throughout this month.</p> <p>The pair teams with ABC TV Good Game hosts, Steven O&rsquo;Donnell (Bajo) and Stephanie Bendixsen (Hex) in a series of consumer videos broadcast on the Stay Smart Online YouTube channel.</p> <p>A third entrant, Melanie Bellotti, is an indigenous leader in her West Australian community of Carnarvon, and will help deliver cyber security and cyber safety messages through indigenous Australian networks.</p> <p>National Cyber Security Awareness Week 2012 launches in Canberra&rsquo;s National Convention Centre on Tuesday 12 June, in conjunction with the Youth Advisory Group Summit.</p> <p>The Stay Smart Agent video series is at <a href="" target="_blank"></a> and Facebook at <a href="" target="_blank"></a></p> Thu, May 31 2012 Fairfax journalists go on strike <p>Journalists from Fairfax Media titles The Sydney Morning Herald, The Age, The Australian Financial Review, The Sun-Herald, The Newcastle Herald and the Illawarra Mercury have gone on strike in response to the relocation of regional newspaper production to New Zealand.</p> <p>According to journalists&rsquo; union the Media, Entertainment and Arts Alliance, the majority of editorial staff walked out at around 5pm, and plan to remain away until Friday morning. A &ldquo;skeleton staff&rdquo; is battling to get tomorrow&rsquo;s newspapers out, while the company&rsquo;s websites are mainly being updated via AAP agency copy tonight.</p> <p>Fairfax said in a statement that the company will continue to publish as usual, and was &ldquo;disappointed&rdquo; that its journalists have taken action. A Fairfax spokesman would not comment on how many journalists have gone on strike, nor how the newspapers would be published without journalists.</p> <p>The strike follows the news that production of The Illawarra Mercury and The Newcastle Herald, and their associated weekly community titles, would be moved to New Zealand.</p> <p>Under the proposed plan, Fairfax Editorial Services will take on production which, according to the company, &ldquo;has a proven track record of excellence and reliability.&rdquo;</p> <p>Fairfax Media CEO Greg Hywood said in a statement: &ldquo;Understandably our people are unsettled when they see significant changes to the way the business has operated in the past. But as I have stated many times, Fairfax Media is on a journey of change. We are reshaping the way we work. We must continue to do so to thrive in the future.&rdquo;</p> <p>The release added, &ldquo;management remains committed to consulting with affected employees and their representatives about the proposed changes.&rdquo;</p> <p>A statement from the Media, Entertainment &amp; Arts Alliance said:</p> <p>&ldquo;Editorial staff at Fairfax sites in Melbourne, Sydney, Wollongong and Newcastle have this afternoon voted to strike for 36 hours in protest over the company&rsquo;s plan to move some editorial production to New Zealand.</p> <p>&ldquo;&rsquo;Sub-editors are journalists and the heart of the newsroom. They should always be embedded in the community to enable the newspaper to tell the local story accurately,&rsquo; Alliance federal secretary Chris Warren said.&rdquo;</p> <p>The union said that the strike action was the decision of staff committees and it did not organise it.</p> <p><em>This article has been published by <a href="" target="_blank">Mumbrella</a> on&nbsp; May 2012.</em></p> Wed, May 30 2012 Edelman joins KFC at the dinner (and boardroom) table <p style="text-align: justify;"><em>Sydney, 30 May 2012</em> - After an extensive screening process and a three-way competitive pitch, Edelman has been appointed as the public relations agency for KFC&reg; Australia. KFC will partner with Edelman on a variety of corporate social responsibility and brand marketing campaigns.</p> <p style="text-align: justify;">Announcing the partnership, Nikki Lawson, Chief Marketing Officer, said, &ldquo;The Edelman team inherently understands our brand, current and upcoming business challenges, and our communication objectives here in Australia. Edelman presented a unified strategy, combining a traditional and digital PR framework which reflects KFC&rsquo;s overarching vision and our commitment to corporate social responsibility.</p> <p style="text-align: justify;">&ldquo;We have some exciting new changes taking place over the next few months and we are delighted to<br /> have Edelman onboard for this journey.&rdquo;</p> <p style="text-align: justify;">Michelle Hutton, CEO of Edelman Australia, said, &ldquo;We are thrilled to add KFC to our growing client portfolio. Like most Australians, we love KFC and its family-orientated food menu. We are proud to be able to deliver to KFC an integrated team with expertise across corporate reputation management, CSR, consumer and health communication, and digital engagement.&rdquo;<br /> <br /> Kate Ferguson, director of Edelman&rsquo;s new corporate brand practice and the KFC account lead, said, &ldquo;We are so excited to have the opportunity to demonstrate our creativity and innovative solutions to help optimise the KFC brand in Australia and build awareness around their ongoing community and corporate social responsibility initiatives.&rdquo;</p> <p style="text-align: justify;"><strong>About Edelman</strong><br /> Edelman is the world&rsquo;s largest independent public relations firm, with wholly owned offices in 54 cities and 4,000 employees worldwide. Edelman was named Advertising Age&rsquo;s top-ranked PR firm of the decade and one of its &ldquo;2010 A-List Agencies&rdquo; and &ldquo;2010 Best Places to Work;&rdquo; PRWeek&rsquo;s &ldquo;2011 Large PR Agency of the Year;&rdquo; European Excellence Awards&rsquo; &ldquo;2010 Agency of the Year;&rdquo; Holmes Report&rsquo;s &ldquo;Agency of the Decade&rdquo; and &ldquo;2009 Asia Pacific Consultancy of the Year;&rdquo; and among Glassdoor&rsquo;s top five &ldquo;2011 Best Places to Work.&rdquo; Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). Visit for more information.</p> <p style="text-align: justify;">Edelman Australia operated in Sydney and Melbourne. In 2011, Edelman Australia was named 2011 Agency of the Year by Mumbrella and Holmes Report.</p> Fri, May 25 2012 ANZ jumps on Can't bandwagon <p>ANZ has become the latest financial institution to take advantage of the publicity generated by the What is Can&#39;t campaign, which pundits are tipping is the work of Commonwealth Bank.

</p> <p>ANZ started using the #CANT hashtag on Twitter yesterday.

</p> <p>The bank made several comments using the hashtag, including: &ldquo;#CANT work out the best way to reach your financial goals? We may be able to help&rdquo;.

</p> <p>Another financial institution, Heritage Bank, has also piggybacked on the campaign, after buying search terms on Google to do with the word &#39;Can&#39;t&#39; earlier in the week.

The advertising industry been left wondering about the identity of the mystery brand behind the campaign, which has seen online, outdoor and experiential activity.

</p> <p>Earlier in the week, the industry speculated that Commonwealth Bank and Westpac were the two main contenders. However, Westpac has flatly denied any involvement, leaving Commonwealth Bank as the favourite.</p> <p><em>This article has been published by <a href="" target="_blank">AdNews</a> on 24 May 2012.</em></p> Wed, May 23 2012 Porter Novelli expands its senior team <p style="text-align: justify;">Sydney, Australia - PR specialist Porter Novelli Sydney has boosted its senior ranks with Annalise Brown (left below) joining as Business Development Director and Clare Hammond (right below) promoted to the senior role of Health and Wellness Principal.</p> <p style="text-align: justify;"><img alt="" src="/sb_cache/industrynews/id/90/f/Annalise Brown.jpg" style="width: 250px; height: 167px;" /> &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp; <img alt="" src="/sb_cache/industrynews/id/86/f/Clare Hammond.jpg" style="width: 153px; height: 166px;" /></p> <p style="text-align: justify;">Brown joins Porter Novelli in July after almost four years at Splendid Communications as Managing Director. Prior to this she was Managing Director of Spin Communications, which she joined in 2000 as an Account Director.<br /> <br /> Porter Novelli Australia chairman and Managing Director, Tim Parker, said &ldquo;leadership in the field of brand PR is a crucial part of the agency&rsquo;s mix, and its contribution to the wider Clemenger Group.&rdquo;<br /> <br /> &ldquo;Annalise is a proven business builder, and a great fit with our culture,&rdquo; he said. &ldquo;It&rsquo;s a hugely exciting, but also challenging, time for PR as it finds its place in the fast changing world of conversations and customer engagement. We&lsquo;re equipping ourselves for that world, and Annalise brings the right experience, a network and terrific energy. We&rsquo;re thrilled to have her on our team.&rdquo;<br /> <br /> Hammond&rsquo;s promotion from Group Account Director to Health and Wellness Principal provides leadership to the agency&rsquo;s Health and Wellness practice, which she has been instrumental in building over the past five years. Porter Novelli boasts one of the largest Health and Wellness teams in Australia and has secured prized public relations accounts including health insurer, Bupa, and the Australian Egg Corporation.<br /> <br /> &ldquo;The Health and Wellness culture in Australia is thriving and the search for information, services and opportunities to communicate through social networks is growing exponentially,&rdquo; said Hammond. &ldquo;Porter Novelli is introducing innovative ways to reach audiences and communicate important health and wellbeing messages. Already this year we&rsquo;ve had successes, such as the promotion of the number one Bupa FoodSwitch app, and there are several other innovative activities in the pipeline.&rdquo;<br /> Parker added: &ldquo;Clare&rsquo;s a great person and a highly respected talent for our team to look to and learn from. Health and Wellness is the bullseye for our belief in the founding principle of Porter Novelli: &lsquo;Do Good, Do Well&rsquo;.&rdquo;</p> <p style="text-align: justify;"><strong>About Porter Novelli</strong><br /> <em>A member of the Clemenger Group, Porter Novelli Sydney is a full-service PR agency with a client portfolio including Australian Eggs, Bupa Australia, Bugaboo, Roche Products, Macular Degeneration Foundation, PepsiCo, and Visa.<br /> <br /> Porter Novelli Australia is one of the country&rsquo;s largest public relations companies and leading strategic communications advisers. Founded in 1972, Porter Novelli has more than 100 offices in 60 countries and more than 1,500 employees worldwide.</em></p> Tue, May 22 2012 Traffik bolsters Digital Offering <p style="text-align: justify;"><em>Sydney, 21 May 2012</em> - Traffik Marketing is building on their experiential offering to clients with the new hire of David Loughnan, Director of Digital Services.</p> <p style="text-align: justify;">David&rsquo;s appointment will give Traffik quality dedicated leadership to better service its growing client roster and the continuous demands of experiential briefs that need to maximize the consumer engagement opportunities using digital channels.</p> <p style="text-align: justify;">To date, Traffik has been developing digital ideas and activation within its existing Strategy and Creative team, delivering a range of integrated experiential projects for key clients including DHL, BUPA, Nintendo, Carlton United Brewers and St. George Bank.</p> <p style="text-align: justify;">Loughnan (pictured) joins the agency from London-based Clicked Creative, which he co-founded in 2007, and that specialises in online consumer engagement across web, mobile and social leading work on major UK brands like Sky, FujiFilm and Betfair.</p> <p style="text-align: justify;">Traffik Managing Director James Neale said, &ldquo;David brings a wide scope of experience in the digital space, and we look forward to seeing him apply some of the cutting edge thinking from the dynamic UK market here with our fantastic client base. His passion and knowledge of how to use digital to compliment live experiential engagement will take our digital offering and the campaigns we create for brands and their consumers to even greater heights.&rdquo;<br /> <br /> <strong>About Traffik </strong><br /> Traffik, Australia&rsquo;s leading experiential marketing agency has been at the forefront of engaging consumers in brand experiences since their establishment in 2001. Traffik specializes in face-to-face marketing that engages, excites, and endears customers to a brand. With customer immersion and client effectiveness at the core of everything they do, Traffik develops and executes creative sampling programs, mass mall experiences, road shows, guerrilla activations, product launches, seeding programs, trade events, sales promotion creation, the conceptualization of highly sought-after branded content, digital campaign experiences and extensions&hellip;and beyond. Majority owned by Clemenger Group and connected globally via Radiate, Traffik has offices in Sydney, Melbourne, Brisbane, Adelaide and Perth and was acknowledged by BRW as one of Australia&rsquo;s 50 Best Places to Work 2009 and 2010.</p> Mon, May 21 2012 AMF Bowling Appoints Momentum Worldwide <p style="text-align: justify;"><em>Sydney, Monday 21 May 2012</em> &ndash; AMF Bowling, one of Australia&rsquo;s leading entertainment, leisure and sporting venues has appointed Momentum Worldwide PR as its project agency of record.</p> <p style="text-align: justify;">Momentum will be responsible for brand communications, publicity, community engagement and experiential to support the AMF Bowling marketing strategy of driving engagement of young socials and families.</p> <p style="text-align: justify;">AMF Bowling Marketing Manager Neema Shah said: &ldquo;We are very excited to have Momentum join our agency family. We identified the need for a fresh and new PR approach and were very impressed with Momentum&rsquo;s PR credentials, their creativity and understanding of our brand.&rdquo;</p> <p style="text-align: justify;">Momentum&rsquo;s PR Director Anna MacIntosh added: &ldquo;AMF Bowling is one of Australia&rsquo;s most recognisable leisure brands so we&rsquo;re thrilled to add them to our client portfolio.</p> <p style="text-align: justify;">&ldquo;Our work with AMF Bowling will see the team broaden our scope beyond PR to help position AMF Bowling as an entertainment destination,&rdquo; Anna continued.</p> <p style="text-align: justify;">With 45 locations nationwide AMF Bowling centres feature state of the art sound systems, glow in the dark bowling, arcade games and caf&eacute; and bar facilities.<br /> &nbsp;</p> <p style="text-align: justify;"><strong>About Momentum Worldwide Australia</strong><br /> Momentum Worldwide Australia is a specialist creative agency with expertise in public relations, sponsorship, experiential, promotions, digital, social media and shopper marketing. Ad News Promotions Agency of the year 2010/09/08/07/06, Experiential Runner up 2010, 2008 and winner of more than 50 industry awards since inception in 2002.<br /> &nbsp;</p> Fri, May 18 2012 Michael Bublé launches smoothfm in Sydney and Melbourne <p>Michael Bubl&eacute;, an artist who intrinsically reflects the stations personality and format, fronts smoothfm&rsquo;s marketing campaign. He will also be heard on air from 7am on Monday 21 May and will host an hour long show on Saturday mornings from 9am for six weeks.</p> <p>Michael Bubl&eacute; stars in the television commercial, with his huge international hit &ldquo;Haven&rsquo;t Met You Yet&rdquo; providing the sound track.</p> <p>Michael Bubl&eacute; said, &ldquo;This is a match made in heaven. smoothfm is supporting my music so I&rsquo;m thrilled to be jumping on board to be part of the station launches. I love Australia and I look forward to seeing you when I&rsquo;m next down&rdquo;.</p> <p>smoothfm&rsquo;s comprehensive marketing campaign will run across television, outdoor, print, magazine, digital and mobile. The campaign is designed to create awareness and sample the station&rsquo;s unique format via shareable radio players in digital, mobile and a Facebook app.</p> <p>DMG Radio Australia Group Marketing Director Tony Thomas said, &ldquo;The association between Michael Bubl&eacute; and smoothfm is very strong and natural. He clearly reflects the personality of the brand and the music that you&rsquo;ll hear on air. We are really excited he has joined smoothfm as part of our marketing campaign and our on air line up.&rdquo;</p> <p>smoothfm will launch as a unique, contemporary, soft easy listening format, not currently heard in Australia, and will be positioned as &ldquo;Sydney and Melbourne&rsquo;s new place to relax&rdquo;.</p> <p>The campaign commences in Sydney and Melbourne on Sunday 20 May ahead of the station launch on Monday 21 May.</p> <p><em>This article has been published by <a href="" target="_blank">DMG Radio Australia</a> on 17 May 2012.</em></p> Wed, May 16 2012 PRGN elects Mark Paterson, a Fellow of the PRIA, as President <p style="text-align: justify;"><a href="" target="_blank">Public Relations Global Network (PRGN)</a>, one of the world&rsquo;s top four international networks of leading independent public relations agencies, announced the election of Mark Paterson of Currie Communications in Australia and a Fellow of the PRIA as president at its international, 20th anniversary meeting in Cape Town, South Africa. Paterson will lead the worldwide network of 45 independently-owned public relations agencies on six continents. He succeeds Francine Robbens of the Brussels based company PRP &ndash; Public Relations Partners.</p> <p style="text-align: justify;">Mark Paterson provides counsel on influencer marketing, community engagement, media strategy, corporate reputation, and crisis management to senior executives at private and public sector clients, including the World Bank, Australia Post and the Global Change Institute. His contribution to public relations in Australia has been recognized with the title of &ldquo;Fellow&rdquo; by the Public Relations Institute of Australia. He is principal of Currie Communications of Melbourne, Australia, an independent public relations firm which assists leading private and public sector organizations to effectively engage influential corporate, government, media and community stakeholders.</p> <p style="text-align: justify;">&ldquo;It is a privilege to both lead and partner with this esteemed group of companies,&rdquo; stated Paterson. &ldquo;With our recent expansion of agencies in Eastern Canada and Dubai, PRGN has augmented its international foothold and ability to effectively address the diverse markets and needs of the global client.&rdquo;</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong>Public Relations Global Network:</strong><br /> Connected Thinking. Globally.<br /> More than 1,000 clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in more than 80 markets around the world. With revenues of more than $110 million (U.S.D.), PRGN is among the world&rsquo;s top four international public relations networks. PRGN harnesses the resources of 41 independent public relations firms, 65 offices and more than 900 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at</p> <p style="text-align: justify;"><br /> <em>This article has been published by <a href=",c9259937" target="_blank">Stevens Strategic Communications, Inc</a> on<a href="" target="_blank"> Cisionwire</a> on 14 May 2012.</em></p> Wed, May 09 2012 Holmes Report Identifies Best PR Workplaces In EMEA <p>The Holmes Report has named the winners of its annual Best Consultancy to Work For awards, which are based on a survey of more than 5,000 employees from PR agencies across the EMEA region. This year, a record 84 firms participated in the survey.</p> <p><strong>Best Multinational Consultancy to Work For: Porter Novelli</strong></p> <p>For the second consecutive year, Porter Novelli will take home our award for the Best Multinational Consultancy to Work For in the EMEA region, with employees from around the network of offices in the region praising a &ldquo;warm and collaborative&rdquo; culture, &ldquo;honest and transparent&rdquo; management, and &ldquo;strong ethics.&rdquo;</p> <p>A team-building exercise for 170 senior staff in Miami last year, regular regional and sub-regional meetings, Christmas parties and summer activities all contribute to strong interoffice cooperation, and a professional development program that includes internal and external trainings, the Porter Novelli University for top performers, as well as a robust exchange program. The firm also offers a variety of flexible options for work-life balance.</p> <p>Several employees cite the firm&rsquo;s &ldquo;Give Something Back&rdquo; CSR initiative, which allows employees to give a half day of work to volunteer for charities, and encourages local projects such as helping UNICEF draw attention to the East African famine or developing a new platform for the Down&rsquo;s syndrome foundation in Madrid.</p> <p>Honorable mentions: GolinHarris, Edelman, Weber Shandwick, Burson-Marsteller</p> <p><strong>Best Specialist Network to Work For: Hotwire</strong></p> <p>There have been numerous changes at technology public relations specialist Hotwire in recent years, from the acquisition by troubled Australian holding company Photon to a management restructuring that has seen founder Kristin Syltevik step away from her day-to-day leadership role, but those changes have had no impact on the firm&rsquo;s work environment, which remains one of the most attractive in the industry. In a recent exercise to identify the values at the heart of Hotwire&rsquo;s culture, employees identified team spirit, and head of human resources Loveday Langton believes that one reason is the fact that &ldquo;we are organized into practices, small teams focusing on specific market areas, which gives a sense of belonging to a smaller group within the bigger company.&rdquo; Says one respondent to our survey: &ldquo;Hotwire is a truly amazing place to work, with the perfect combination of structure, creativity, leadership, support, and collaboration.&rdquo;</p> <p>Honorable mentions: Johnson King, Text 100, Bite Communications, Lewis</p> <p><strong>Best UK Consultancy to Work For: Pegasus</strong></p> <p>Consumer health specialist Pegasus believes that the public relations business has at least one thing in common with the real estate business: location is everything. Says managing director Lisa Bradley, &ldquo;Our location makes us a very attractive place to work. We are nestled just outside Brighton, only 200 yards from the beach. This means we are able to recruit from a highly talented pool of ex London agency staff, tired of the City, but not of communications.&rdquo; But Bradley and her team don&rsquo;t rely on location alone, the firm has won Investor In People honours, welcomes new employees with a &ldquo;buddy&rdquo; system and makes an impressive investment in professional development through its Pegasus Training Programme. The payoff is comments like this one: &ldquo;Although the company is expanding quickly&hellip; management makes an effort to ensure the teams are supported and happy in their role. We are recognised and rewarded for our hard work, which ensures the moral in the company is high. I feel I have progressed fairly quickly in my career at the company and I feel staff have a good opportunity to move up the development ladder.&rdquo;</p> <p>Honorable mentions: Kaizo, Virgo Health, Brands2Life, Focus PR</p> <p><strong>Best Continental Consultancy to Work For: Hering Schuppener</strong></p> <p>The Germans and the Dutch have dominated our Best Continental Consultancy to Work For category since the survey began six years ago, and this is the fourth time the award has gone to Germany&rsquo;s leading corporate and financial communications consultancy. The firm attracts ambitious, hard-working consultants but is remarkably free of politics and ego. It focuses on hard work and client service but provides a good work-life balance. But the thing that comes through most clearly is that its people really value being part of a respected counseling firm, and the consistently interesting and important work: &ldquo;The continuous flow of challenging mandates is what makes this firm the best in the business and me proud to work here,&rdquo; says one respondent. &ldquo;We are mentioned in one breath with bankers and lawyers; we get respect. That is unique in our business.&rdquo;</p> <p>Honorable mentions: Lammers Van Toorenburg PR, Inforpress, All Channels Communications, Grupo Albion</p> <p>&nbsp;</p> <p><em>This article has been published by <a href="" target="_blank">The Holmes Report</a> on 6 May 2012.</em></p> Wed, May 09 2012 Maverick brings NY's street artist Craig Costello to Sydney <p>Wednesday, 9th May 2012 - Independent engagement agency Maverick Marketing &amp; Communications executed experiential leverage of Maybelline NY&rsquo;s inaugural make-up sponsorship of Mercedes-Benz Fashion Week Australia (MBFWA) 2012, which took place last week, and Sydney Fashion Festival which will take place in August. Maverick PR was tasked with leveraging the KR and Maybelline NY collaboration.</p> <p>The first phase of the campaign - devised by Maverick and launched at MBFWA last week - breathes creative life into the ongoing partnership with the fashion event stable. New York artist KR debuted his signature splash of &lsquo;dripping&rsquo; colour paint aesthetics to the streets of Sydney last week as he treated both delegates and consumers to an &lsquo;in-the-flesh&rsquo; New York street-art experience like none other.</p> <p>Embodying Maybelline NY&rsquo;s &lsquo;Catwalk to Sidewalk&rsquo; mantra, Maverick chose to collaborate with KR who is considered one of the most influential graffiti and modern artists of New York&rsquo;s colourful cultural history. KR created a series (6) of live 3D art installations, each of which was inspired by Maybelline NY&rsquo;s current make-up colour trends that was showcased on the runway for Ksubi, Johanna Johnson, Michael Lo Sordo, Lisa Maree, Alice McCall, Sara Phillips and An Ode To No One. Ruby Rose, the face of Maybelline NY Australia was also present supporting the brand at each artistic installation.</p> <p>Further leveraging the partnership with MBFWA, Maybelline had a live presence at &lsquo;The Hub&rsquo; onsite at fashion week, where a makeup touch up service was provided to local and international delegates in between the busy show schedule.</p> <p>Sophie Speer, Group Brand Manager of Maybelline NY said, &ldquo;We are thrilled to be working with such a forward-thinking agency. Maverick has worked to develop a creative campaign that epitomises New York style, and the positioning of the Maybelline brand. Together, we have been able to bring the personality, spirit and style of the brand to life.&rdquo;</p> Tue, May 08 2012 Currie celebrates Public Relations Global Network milestone in SA <p>MELBOURNE (May 7, 2012) &ndash; Melbourne agency Currie Communications was one of 45 members of the Public Relations Global Network (PRGN) that gathered in Cape Town, South Africa, last month to celebrate the Network&rsquo;s 20th anniversary and build a house for an impoverished family.</p> <p>Partnering with the Niall Mellon Township Trust, PRGN members from around the world met to complete and present &ldquo;The PRGN House&rdquo; to a needy family. The build occurred the day before the opening of the Network&rsquo;s semi-annual business meeting. The Network&rsquo;s 45 member agencies pledged more than $7,000 and volunteered their &ldquo;handyman services&rdquo; for a day in order to present a township family with a new home.</p> <p>&ldquo;When we considered how to mark our 20th anniversary, our members were unanimous in wanting to create something of lasting value,&rdquo; said Mark Paterson FPRIA, managing director of Currie Communications. &ldquo;What better way to give back than to donate our time and talent in the city in which we have chosen to celebrate our anniversary.&rdquo;</p> <p>The Niall Mellon Township Trust is a house-building charity started by Irish philanthropist Niall Mellon. While on a visit to South Africa, he was so moved by the poverty he saw that he used his own funds to establish the charity.</p> <p>The day after completing the house, Network members opened their three-day business meeting in Cape Town. The Network was addressed by Premier Helen Zille, leader of the opposition party; Chris Bishop, editor of Forbes Africa; and Tim Hughes, managing director of ReadDillon International.</p> <table align="center" style="width: 504px; height: 337px;"> <tbody> <tr> <td> <img alt="" src="/sb_cache/industrynews/id/74/f/20th anniversary.jpg" style="width: 500px; height: 333px;" /><br /> &nbsp;</td> </tr> </tbody> </table> <p>PRGN was formed in 1992 when Edelman Public Relations decided to disband its affiliate network. Some of those affiliates chose to continue their partnership by forming a new organisation. Started in Phoenix, Ariz., the group adopted the name The Phoenix Network, as a nod to its rebirth from the ashes of a disbanded group and the city of its founding.</p> <p>When the Network reached its 10-year mark in 2002, it began recruiting members internationally and changed its name to the Public Relations Global Network to better reflect the strategic growth of the Network.</p> <p>Five of the original founding member agencies &ndash; HMA Public Relations (Phoenix), Stevens Strategic Communications, Inc. (Cleveland), Buchanan Public Relations (Philadelphia), The Fearey Group (Seattle) and DVL Public Relations &amp; Advertising (Nashville) &ndash; still remain active in the organization. The mission of the Network is to serve as a resource to one another, openly sharing knowledge and contacts, in order to promote best practices and to provide global support for clients.</p> Mon, May 07 2012 Journos face being outnumbered by merchants of spin <p>The number of public relations professionals in Australia is due to match the number of working journalists by the end of this year and might even outstrip them, according to employment data produced by Economic and Market Development Advisors.</p> <p>As of the end of February there were approximately 23,000 journalists and writers compared with about 21,500 PR people, according to EMDA. A decade ago there were about 16,000 journalists and writers and 13,000 PR people.</p> <p>&quot;Based on current growth rates, in a year&#39;s time they will certainly be comparable,&quot; said EMDA director Michael Emerson. &quot;Whether they will overtake or not is hard to say.&quot;</p> <p>The ranks of journalists thinned by 2.2 per cent in the year to February compared with the previous 12 months, reflecting cost-cutting, while the number of PR professionals increased by 11.3 per cent during the period.</p> <p>Employment in the advertising and sales industry also strengthened, increasing by 3.5 per cent to about 47,000 jobs.<br /> <br /> Overall, the media and marketing sector employed approximately 254,000 people in the year to February, a decline of 1.9 per cent on the previous year.</p> <p>However, that did represent an increase of 1.8 per cent in the three months to February compared with the previous quarter.</p> <p>&quot;This sector is one of the most responsive to the state of the economy,&quot; said the report, which was prepared for jobs website MyCareer. &quot;After a strong recovery in 2010, the market really softened in 2011, with renewed concerns about the global economy leading firms to shelve marketing expansion plans.&quot;</p> <p>State-by-state, positions in NSW were now stable after a &quot;dismal&quot; 2011 but Victoria was still experiencing a decline in jobs, although the rate had slowed. The WA market was also softening but Queensland was starting to experience a turnaround.</p> <p>&quot;(Media and marketing) is a fairly cyclical sector,&quot; Mr Emerson said. &quot;It rides the good times and then it tends to be cut back fairly quickly when things soften off.</p> <p>&quot;Around 2010, when the economy was coming out of the (global financial crisis), it picked up very quickly because organisations started to see that things were improving and media and marketing got a big boost.</p> <p>&quot;Conversely, when things soften off, as they did in the middle of last year, you can see the job numbers started going backwards quite substantially.&quot;</p> <p>However, the forecast is somewhat more positive, with EMDA saying the media and marketing sector was &quot;coming back to life&quot; after a particularly bad period from early to mid last year.</p> <p>It said the sector would benefit from an improved outlook for the local economy.</p> <p>&quot;The EMDA model is forecasting that the sector will continue to grow, with jobs increasing over the next six months,&quot; it said.</p> <p>The number of media and marketing jobs was expected to increase to 259,000 in the year to the end of May (up 3.6 per cent on the previous year), 265,000 in the year ending August (up 6.4 per cent) and 271,000 in the year ending November (up 8.6 per cent).</p> <p>The quarterly growth rate was forecast to slowly build from 1.9 per cent growth in the three months to the end of May to 2.1 per cent in the August quarter and 2.5 per cent in November.</p> <p><em>This article has been published by <a href="" target="_blank">The Australian</a> on 7 May 2012.</em></p> Mon, May 07 2012 Media union: âself-regulation fundamentalâ <p>Self-Regulation is fundamental to the preservation of a free and independent news media, says the Australian media union who are &ldquo;disappointed&rdquo; by the Finkelstein Inquiry and the Convergence Review missing the opportunity to properly discuss the future of the news industry.</p> <p>A report by the Media Entertainment and Arts Alliance examines the factors limiting press freedom in Australia including spin, whistleblower laws, freedom of information, secrecy provisions, and detention centre access.</p> <p>The number of journalists in Australia is declining while the number of professional media managers or public relations employees is growing.</p> <p>The report warns of the &ldquo;chilling effect this has on free speech&rdquo; and the &ldquo;danger of the &ldquo;comment cycle&rdquo; where opinion is increasingly replacing factual stories&rdquo;.</p> <p>Australian journalists are being pressured by courts to reveal the identities of their sources. Protection for whistleblowers is getting &ldquo;bogged down&rdquo; in arguments over the definition of &ldquo;a journalist&rdquo; and &ldquo;journalism&rdquo;, said the report. Australia-wide legislation protects anyone engaged and active in the publication of news, while the legislation in the state of NSW narrows the definition to &ldquo;a person engaged in the profession or occupation of journalism in connection with the publication of information in a news medium&rdquo;.</p> <p>The report suggests &ldquo;the urgency&rdquo; of getting whistleblower legislation right to ensure journalists are protected in all states and territories. Commentary is included from those who do not believe the current government has the resolve to deliver on its promises for whistleblower protection.</p> <p>Freedom of information in Australia was ranked 39 out of 85 countries in a recent international survey. The report highlights the &ldquo;lack of a constitutional right of access to information&rdquo; and &ldquo;widespread exemptions&rdquo; as contributing factors.</p> <p>Australia has more than 500 secrecy provisions in 176 pieces of legislation. Journalists may break them; inadvertently or otherwise, in the course of their work and incur fines or imprisonment of up to 10 years.</p> <p>The report recommends repealing these secrecy provisions and replacing them with a general secrecy offence that is limited to disclosures that clearly harm the public interest.</p> <p>The report criticises an agreement that journalists are required to sign before visiting detention centres and talking to asylum seekers, released last October by the Department of Immigration and Citizenship (DIAC). It forces journalists to hand over cameras and tape recorders for scrutiny and be accompanied at all times inside detention centres by a DIAC officer who can end their visit at any time.</p> <p>&ldquo;The Media Alliance has criticised this deed as overly restrictive and is leading a public campaign to persuade the department to rethink the policy.&rdquo;</p> <p>The report, &ldquo;Kicking at the cornerstone of democracy: The state of press freedom in Australia&rdquo;, will be released at the annual Press Freedom dinner in Sydney tonight.</p> <p>It is &ldquo;required reading for anyone who believes that a strong, independent and diverse news industry is a key guarantor for democracy&rdquo;, said the union.</p> <p><em>This article has been published by <a href="" target="_blank">The Newspaper Works</a> on 4 May 2012.</em></p> Wed, May 02 2012 Sphere Public Relations Wins Urban Geek <p>Sphere Public Relations, a boutique PR consultancy specialising in the technology, digital and marketing sectors is pleased to welcome Australia&rsquo;s digital media network for Aussie guys, Urban Geek to its portfolio of clients.</p> <p>Established for over five years, Urban Geek is 100 per cent dedicated to connecting advertisers with publishers who specifically attract an Australian male online audience through original and engaging content. With a reach of over three million Australian unique browsers per month across 15 male skewed properties covering entertainment, sports, gaming, video and technology, the company provides advertisers a variety of unique marketing opportunities to create influential, results-driven campaigns that actively engage with the typically hard-to-reach Aussie male demographic.<br /> <br /> &ldquo;It&rsquo;s exciting to be working with a brand which truly knows what its clients&rsquo; audiences want, need, like and dislike,&rdquo; said Louise Roberts, Managing Director of Sphere Public Relations. &ldquo;It&rsquo;s this clarity of insight that encourages Urban Geek to continually explore ways to engage with its audience. Digital media is constantly changing and with that change comes innovation &ndash; something that we&rsquo;re equally passionate about.&rdquo;</p> <p>Sphere Public Relations and its team of consultants have worked with the digital industry for many years in Australia and the UK, including most recently respected digital agencies Reactive and then Reborn as well as VOLT Media, in the online video space.</p> <p>Managing Director of Urban Geek, Nathan Ruff said: &ldquo;With the industry segmenting into niche areas, we don&rsquo;t let ourselves get lost in the mix. Urban Geek exists purely for one reason &ndash; our objective is clear - we ensure our clients get our complete focus, service and implementation to connect them with their male audience. We know that Sphere PR will be equally as committed to delivering to our communication needs.&rdquo;</p> <p>Sphere Public Relations&rsquo; point of difference is that it does not employ juniors or interns and only engages Public Relations professionals at Account Director level and above, who are able to work directly with clients from day one. The Urban Geek account will be headed up by Louise Roberts, supported by Sydney based consultant, Catherine Hollyman.</p> <p><strong>About Sphere Public Relations</strong><br /> Sphere Public Relations was established in 2005 by Louise Roberts, who brings over 19 years of public relations experience to the company. Sphere Public Relations operates in Sydney, Melbourne and the UK and specialises in helping clients raise their profile by using original ideas and creative communications techniques. Its portfolio of clients includes many well-known companies in technology, digital and marketing including TANK, Reborn, Arbor Networks, Infinitive and most recently VOLT Media. Its range of services incorporates public relations, internal communications, message development, media training, analyst relations, speaker bureau and crisis communications planning.<br /> &nbsp;</p> Mon, Apr 30 2012 Angela Read new Account Director at Hill+Knowlton <table align="right" style="width: 222px; height: 154px;"> <tbody> <tr> <td> <p><strong><img alt="" src="/sb_cache/industrynews/id/66/f/Angela Reid Hill+Knowlton Strategies (2).jpg" style="width: 209px; height: 138px; float: right;" td="" /> </strong></p> </td> </tr> </tbody> </table> <p><strong>Sydney, 30 April 2012</strong> &ndash; Hill+Knowlton Strategies continues to grow its award-winning health practice with the appointment of Angela Read to account director in its Sydney office.</p> <p>Angela Read joins Hill+Knowlton Strategies bringing with her almost five years ethical health experience in Australia and an additional five years consumer and lifestyle experience from the UK.</p> <p>Angela will support Melissa Chlad, Health practice director, and other communications specialists on an extensive portfolio of clients and following several new business wins.</p> <p>Prior to joining H+K Strategies, Read held the position of Senior Account Manager at Fleishman-Hillard&rsquo;s Sydney office, where she was responsible for developing and implementing communication programs for a number of clients including Cook Medical Australia, Philips Healthcare and Millennium Pharmaceuticals.</p> <p>Angela&rsquo;s Australian agency background includes: Reed Weir Communications and Porter Novelli where she worked with some of the major health and pharmaceutical companies including AstraZeneca, Roche, Eli Lilly, Sanofi Aventis, GlaxoSmithKline and Johnson &amp; Johnson Medical.</p> <p>Angela started her PR career at L&rsquo;Oreal UK Ltd in London where she worked for five years on international beauty brands. She holds a Bachelor of Arts in Public Relations from Bournemouth University, UK.</p> <p>Melissa Chlad, Health practice director said: &ldquo;Angela&rsquo;s ethical and consumer health experience, gained in both Sydney and London, brings a strong skill set to H+K&rsquo;s fast-growing health practice. Her broad health knowledge has been gained working across the pharmaceutical, medical device, consumer health and nutrition sectors. We look forward to continuing to offer our clients the highest level of expertise.&rdquo;</p> Mon, Apr 23 2012 Donât let interns loose on the media <p>One of the myths in PR is that asking a journalist if they&rsquo;re going to use a media release will improve coverage results.</p> <p>Every year, journalists around the world write about how dumb and annoying this practice is. And it is. The fact they write about it every year (for the past 20 years at least) also says that many agencies and corporate PR teams still aren&rsquo;t getting the message.</p> <p>If you sent a media release:</p> <p>a) the journalist is going to assume (rightly usually) that all of their competitors were sent pretty much the exact same story. So it&rsquo;s not really news any more. (There are exceptions of course).</p> <p>b) unless their or your email was actually down &ndash; then they did receive it. So asking them if they got it is pretty silly. We don&rsquo;t ring anyone else usually to ask if they got the email we just sent them. And asking, &lsquo;Are you going to use it?&rsquo; is an equally annoying question.</p> <p>However, for some reason many companies and agencies do insist on calling the media and asking these two questions.</p> <p>When you&rsquo;re talking about business to business communication, first up, if your news is important, ring or email the journalist first and explain the story and what you can specifically offer them in terms of content, spokespeople and supporting resources. Every news outlet is different &ndash; so customise what you offer to suit their readership.</p> <p>If it&rsquo;s run of the mill content then a media release can work to some extent and may get some coverage.<br /> Anyway &ndash; how to manage basic PR processes is not the point of this blog! It&rsquo;s to draw attention to the fact that many agencies and some company PR teams are using interns to make the &lsquo;Did you get the media release? Are you going to use it?&rsquo; calls.</p> <p>This is bad news on several fronts (apart from the fact that&rsquo;s it&rsquo;s a pet hate of the media). Here&rsquo;s my list.</p> <p>1. For most companies and agencies, the relationships they have with the media have taken years to develop and are highly valued. Why on earth would you ask the most junior people in an organisation to get on the phone and speak with the media at all &ndash; ever?</p> <p>2. Interns don&rsquo;t know anything usually about the client, their business strategy or the content in the media release. So if they get asked a tough question by a journalist, they can&rsquo;t answer it. It might not even be a tough question. It&rsquo;s annoying to journalists who&rsquo;s time is wasted and belittling to interns who suddenly realise they&rsquo;re out of their depth and their own name and reputation, right at the start of their career, is taking a beating. Not a nice place to be for anyone really.</p> <p>3. Companies are entrusting agencies to represent their brand and build media relationships on their behalf. They must be horrified to learn of agencies that deploy interns &ndash; who, through no fault of their own, manage to do the exact opposite of what was intended.</p> <p>4. Interns can&rsquo;t pick up on media feedback and adapt their pitch content or come up with fresh ideas to take to the journalists that might make the story fit better with the news agenda of the day. They will follow directions as best as they can &ndash; and plough on regardless in many cases.</p> <p>5. Interns get yelled at, hung up on, receive crushing emails and, unfortunately for the entire PR industry (and probably the media to some extent as well), can emerge from their few months of internship in a state of shock and disappointment. And let&rsquo;s remember, most Communications courses these days need a near perfect leaving exam mark to get into. So these are some of the brightest people in the country who, thanks to a very ordinary internship experience, swear off the sector all together &ndash; and rethink their entire career path.</p> <p>I can&rsquo;t tell you how mad this makes me, particularly after conducting many interviews already this year with recent graduates who relayed horror story after horror story about how they told to &lsquo;follow up media releases&rsquo; during their internship and got an entirely predictable response from the media.</p> <p>We have a chronic staff shortage in the PR industry yet too many agencies and companies are tossing interns into terrible situations to get themselves out of a short-term bind (or they honestly think that doing media follow up is &lsquo;good work for an intern&rsquo;).</p> <p>As agency owners at least, we owe our future super stars a lot more than this.</p> <p>To see the originally published article, <a href="">click here</a></p> <p><em>This copy was authored by Elizabeth Marchant (MPRIA) , Director, Recognition PR / Write Away Communication and Events </em></p> Fri, Apr 20 2012 Coles to roadblock new campaign tonight <p>Coles is roadblocking its new advert featuring comedienne Dawn French at 6pm tonight across all free-to-air networks and pay TV. The retailer is pouring millions of dollars into the relaunch of its flybuys loyalty scheme, including the &ldquo;unprecedented&rdquo; move of sending two cards to eight million Aussie homes. Two adverts posted on YouTube feature a slimmed-down French. The first has her running around a supermarket speaking to shoppers to announce the My5 element of the promotion, where shoppers can save 10% on five nominated items when they spend $50. In the other she is cruising the streets in a car completed with PA system informing the world about the new flybuys programme.</p> <p>Simon McDowell, Coles&rsquo; marketing director, told B&amp;T they chose French alongside long-time ambassador Curtis Stone because she &ldquo;represents the spirit of flybuys and Coles&rdquo;. Previous Coles adverts including the &ldquo;No added hormones&rdquo; with rocker Normie Rowe and the red hands &ldquo;Down, down, prices are down&rdquo; have copped flack in the industry for their in-your-face approach. McDowell said of the new spots: &ldquo;We tend not to do subtle. What we try to do is absolutely capture the moment and the hearts and minds of Aussie families.<br /> <br /> &ldquo;We take our business very seriously, but we don&rsquo;t take ourselves too seriously. We try to get a feeling of what it&rsquo;s like to shop at Coles when you&rsquo;re doing your weekly shop. &ldquo;When we think we&rsquo;ve got something worth talking about and interesting for Aussie families we tend to throw out the rule book and have a go.&rdquo;</p> <p>He said the revamp was necessary admitting the loyalty scheme had &ldquo;not been very good and so it absolutely needed a complete facelift&rdquo;. &ldquo;We&rsquo;ve looked around the world at schemes and thrown in other ideas we&rsquo;ve had, and said how can we take the very best of what&rsquo;s around the world and blow the doors off.&rdquo;</p> <p><em>This article has been published by B&amp;T ( on 20 April 2012.</em></p> <p><br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> &nbsp;</p> Wed, Apr 04 2012 Sphere Public Relations Wins Premium Video and Technology Company, VOL <p>Sphere Public Relations - a boutique PR consultancy specialising in the technology, digital and marketing sectors - is pleased to welcome VOLT Media, one of the largest independent video advertising companies in Australia, to its portfolio of clients.</p> <p>VOLT Media partners with cutting-edge creative, technology and data partners to provide advertisers with the necessary tools to reach, engage and persuade audiences. Working on an exclusive basis with top-tier publishers, it prides itself on brokering targeted placements for clients&rsquo; video content across its well-established and carefully selected network of premium local, national and international sites.</p> <p>&ldquo;It&rsquo;s exciting to be working with a brand that will be a significant driving force in the changing face of video advertising,&rdquo; said Louise Roberts, Managing Director of Sphere Public Relations. &ldquo;We&rsquo;ve worked within the digital industry for many years in both Australia and the UK for brands including global digital agency Reactive and one of Australia&rsquo;s fastest growing digital agencies, Reborn, so we&rsquo;re looking forward to harnessing this experience in our work with VOLT Media.&rdquo;</p> <p>Co-founder and Managing Director of VOLT Media, Tom Rolph said: &ldquo;Key to VOLT Media&rsquo;s success is our partnerships with leading technology providers and publishers across the globe enabling us to provide advertisers with the very best video technology products on offer. Equally critical for us was partnering with the best PR agency to help us on our journey to grow the video-advertising industry &ndash; that&rsquo;s why we chose Sphere PR who, in our opinion, is perfectly matched to VOLT Media&rsquo;s work ethos and partnership-mentality.&rdquo;</p> <p>Sphere Public Relations&rsquo; point of difference is that it does not employ juniors or interns and only engages Public Relations professionals at Account Director level and above, who are able to work directly with clients from day one.</p> <p>The VOLT Media account will be headed up by Louise Roberts, supported by Sydney based consultant, Catherine Hollyman.<br /> &nbsp;</p> Wed, Mar 28 2012 PR agency, IMPACT adds two to its fruit bowl of clients <p>IMPACT Communications Australia has won Horticulture Australia&rsquo;s Chestnuts Australia account to promote chestnuts and signed Custard Apples Australia for the fourth consecutive year, strengthening the company&rsquo;s fresh produce portfolio.</p> <p>IMPACT&rsquo;s campaign will address market research by Chestnuts Australia, that revealed sales of chestnuts were adversely affected because consumers do not know what to do with them. IMPACT has signed Stefano Manfredi, restaurateur and owner of Balla and Manfredi at Bells of Killcare to educate consumers with an exciting &lsquo;three ways with chestnuts&rsquo; campaign.</p> <p>The Custard Apples Industry re-appointed IMPACT to educate consumers on the availability of the fruit in 2012, after the previous year&rsquo;s crop was negatively affected by bad weather.</p> <p>IMPACT has signed Adam Liaw, 2010 MasterChef winner, as custard apple ambassador to translate the Asian community&rsquo;s love affair with custard apples. He will also position the sweet, underused fruit as a dessert.</p> <p>These new fresh produce accounts see IMPACT increase its FMCG portfolio, which includes; CHUX, Lady Jayne, SAXA and Fountain Sauces.</p> <p>IMPACT also represents; avocados, lychees, papaya, passionfruit, pears and turf on behalf of Horticulture Australia Limited.</p> <p>IMPACT&rsquo;s directors, Allison Lee and Nicole Webb understand aligning fresh produce with celebrity chefs assists to leverage but does not guarantee campaign success.</p> <p>&ldquo;Celebrity ambassadors gain consumers attention in the noisy FMCG space, but campaigns must go beyond the celebrity element to tell a new story, evoke emotions and create talkability,&rdquo; says Lee.<br /> According to IMPACT, key to success in the food sphere is digital outreach, to bloggers and online media.</p> <p>&ldquo;Bloggers create new trends and evolve how we perceive food by instantaneously disseminating information and provoking actions. Their raw honesty and emotive writing increasingly makes bloggers exciting and diverse thought-leaders,&rdquo; Lee says.</p> <p>IMPACT has developed a &lsquo;Blogger Code of Conduct&rsquo; to ensure interaction with bloggers is carried out with integrity and honesty. IMPACT also sponsored the 2011 food blogger conference, Eat.Drink.Blog and is continuing to develop mutual relationships with bloggers.</p> <p>IMPACT&rsquo;s philosophy is based on combining strategic research with innovative, creative campaign concepts and a genuine hunger and passion for achieving communication success.</p> <p>IMPACT is the Australian member affiliate of ECCO. The international PR network is represented in over 40 countries around the world. ECCO member agencies are independently owned and successful in their own country. The network embodies global procedures and individual accountability.</p> Wed, Mar 28 2012 Porter Novelli to deliver Young Carers Festivals <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/62/f/FESTofALL_RGB.jpg" style="width: 280px; height: 117px;" /></p> <p>Porter Novelli Melbourne has been awarded Australian Government funding to deliver FESTofALL, a series of free events for Australia&rsquo;s young carers.</p> <p>The FESTofALL concept will be headlined at Sydney&rsquo;s Luna Park Big Top and rolled out in every state and territory, with the intent to bring together more than 5000 young carers across the country on Sunday, 24 June.</p> <p>Porter Novelli Managing Director, Peter Kent, said FESTofALL was an opportunity to recognise the roles of more than 380,000 young carers in Australia, and for carers aged up to 25 to build networks and connect with peers.</p> <p>&ldquo;There&rsquo;s a fine balance in appropriately recognising what young carers do,&rdquo; he said.</p> <p>&ldquo;We developed a unique approach; one which won us the work &ndash; incorporating partners including Carers Australia, the Foundation for Young Australians, Australian Multicultural Foundation and the Federation of Ethnic Communities Councils of Australia into our submission.</p> <p>&ldquo;This partnership will ensure we&rsquo;re able to provide young carers a stand-out FESTofALL experience.&rdquo;<br /> <br /> FESTofALL events are free and open to young carers; a young carer is any person aged up to 25 years who provides regular and sustained care, and assistance to another person without payment.</p> <p>To register attendance, learn more about young carers and resources for young carers, or apply for a FESTofALL grant, visit <a href="" target="_blank"></a> join the conversation at <a href="" target="_blank"></a> of follow <a href="!/FESTofALL" target="_blank">@FESTofALL</a>.</p> Tue, Mar 27 2012 Zing Australia Announces Staff Appointment <p>Leading independent PR agency Zing, has appointed Hannah Furness as Account Director, to work on key clients including Allen&rsquo;s, Nikon and Paramount Home Media Distribution.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/56/f/Hannah head shot.jpg" style="width: 180px; height: 272px;" /></p> <p>Hannah brings a solid six years of agency experience from agencies &ndash; Red Agency, Access PR and Momentum Worldwide, where she worked on clients such as Woolworths, Global Shop Direct, Big W, Fairfax Media and Events, Parrot, Lion, MCM Media, Earth Hour, Lebara Mobile, Top Gear Live, Pizza Hut, American Express and more.</p> <p>With expertise in media relations, communications strategy, project management and creative writing, Hannah&rsquo;s experience spans a wide range of industries, including events, FMCG, alcohol, technology, the arts, media and entertainment.</p> <p>On her appointment Hannah says, &ldquo;I am thrilled to start work with the zealous and dynamic team at Zing. The agency has such a positive reputation for its creative and strategic approach to consumer campaigns. I look forward to contributing to the business and delivering unforgettable campaigns for our clients.&rdquo;</p> <p>Preya McMahon, Managing Director and Owner of Zing says, &ldquo;Hannah is a true Zinger: She will bring passion and enthusiasm to the team and our clients.&rdquo;</p> Fri, Mar 23 2012 Maaii selects Bite for integrated PR, social and digital launch <p>Maaii, a breakthrough new multi-platform mobile application for free calling and messaging, has appointed Bite Communications as its global agency of record. Bite will use insight-driven and integrated communications to help maaii build on its significant early momentum.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/industrynews/id/52/f/Maaii on 3 Devices.jpg" style="width: 280px; height: 206px;" /></p> <p>An integrated communications application for smartphones, maaii is designed for users to make free calls or send free chat messages to their maaii contacts and social network friends. The already strong maaii user community has praised the app&rsquo;s reliable call quality together with its seamless integration with social media.</p> <p>Bite&rsquo;s work for maaii is being led from Hong Kong with support from a global team spanning Asia Pacific, EMEA and North America. The campaign includes global social media influencer outreach and Facebook marketing as well as traditional media relations, including launches at Mobile World Congress in Barcelona and the landmark South By Southwest Festival in Austin, Texas. To date, the app has seen superb initial traction with consistent top five social networking category rankings in app stores worldwide. The Android version is currently in closed beta and will hit the stores shortly.</p> <p>Bite earned the business through a multiagency competitive pitch that involves a number of international digital and social marketing firms. According to Chris Lewis, Vice President at maaii, Bite was selected because of its integrated proposal comprising digital, social and public relations communications components.</p> <p>&ldquo;We needed a partner with global reach that matches ours, and an insight-driven approach that uses integrated channels to deliver measurable results. Bite was the only agency that fits the bill,&rdquo; said Lewis.</p> <p>&ldquo;Smartphone communications apps are an extremely competitive market with everyone fighting to stand out. Our central task is to articulate maaii&rsquo;s unique proposition that combines reliable, global reach with seamless social media integration, and an unbeatable &ldquo;zero&rdquo; price point,&rdquo; said Paul Mottram, Executive Vice President, Asia Pacific, Bite Communications. &ldquo;Maaii&rsquo;s straightforward, results-driven approach matches Bite&rsquo;s philosophy exactly.&rdquo;</p> Fri, Mar 23 2012 Tough Crowd to Please <p>Companies risk death by &lsquo;Unlike&rsquo; if they fail to find inventive ways to engage and excite their Facebook fans, and if they do not strike the optimum balance of communication that is relevant, interesting, and not too frequent a new survey has revealed.</p> <p>The nationwide poll on Facebook usage found an overwhelming three in four (73%) online Australians aged 18 to 64 actively use the networking giant and more than half (55%) of these users have clicked &lsquo;Like&rsquo; on a company and/or brand page in the last three months. However, almost one in five (17%) clicked &lsquo;Unlike&rsquo; on an organisation&rsquo;s page with lack of relevance being the number one reason cited, followed by too many updates causing a cluttered news feed, and boring content.</p> <p>The results from the latest round of survey series <em>Crossman Insights</em>, initiated by Sydney-based public relations consultancy Crossman Communications using the Newspoll Online Omnibus, showed that 69% of Facebook users were compelled to &lsquo;Like&rsquo; a company or brand page to be in the running to win something, and three in five (58%) said they did it to get discounted products or free samples.</p> <p>Crossman Communications Managing Director, Jackie Crossman, said that with recent evidence suggesting social media is beginning to mature, there has never been a more opportune time for businesses to develop a multi-faceted, creative and sophisticated Facebook strategy that spans outside of ordinary competitions and discounts to keep fans engaged and informed.</p> <p>&ldquo;Online Aussies are displaying a high level of curiosity and sincerity when loving up company and brand pages on Facebook, but they also have exacting standards. To avoid being killed off by the dreaded &lsquo;Unlike&rsquo; button, businesses need to come up with innovative and clever ways to converse with their fan base &ndash; especially once a competition has ended &ndash; to drive higher levels of affiliation, trust and recommendation,&rdquo; Ms Crossman said.</p> <p>The survey findings highlighted a genuine interest by consumers to interact with their favourite organisations and discover more about them. More than half (55%) said they were fans of company Facebook pages because they wanted to learn about products and services, 53% wanted to gain access to exclusive content, 53% wanted to follow the company&rsquo;s news, and 51% wanted to share contents of the page with their friends.<br /> <br /> Leading the charge in Facebook usage is the 18-34 year olds &ndash; almost nine in 10 (85%) are active users of the site and more than half (53%) access it through their smartphone &ndash; a staggering 22% higher than the total benchmark (31%). This group are also significantly more likely to interact with a company/brand page and click &lsquo;Like&rsquo; on a on a friend&rsquo;s link, photo, or status update.</p> <p>Ms Crossman said, &ldquo;The younger demographic are the biggest and most frequent Facebook users accessing it through various mediums, but they are also the most fickle. They will hit the &lsquo;Unlike&rsquo; button if a company or friend&rsquo;s page is dull, or cluttering their news feed with too many posts.&rdquo;</p> <p>&ldquo;Marketers are now learning about the key benefits and pitfalls of social media through experience. Many companies have moved from interacting with customers on networking sites with a nervous, trial-and-error approach, to recognising that outlets like Facebook are a vital part of the marketing mix,&rdquo; she said.</p> <p><em>Crossman Insights</em> is a survey series designed to capture the thoughts and mood of heartland Australia in relation to a range of national issues. Previous polls have looked at what Aussies were doing for the summer holidays, whether consumers care what country their food comes from, and Australians&rsquo; views on advertising and sponsorship by sports betting agencies.</p> <p><strong>FACEBOOK USAGE &ndash; NEWSPOLL SURVEY FEBRUARY 2012</strong></p> <p><strong>How do you use Facebook nowadays?</strong></p> <ul> <li>73% of Australians use Facebook &ndash; highest among the 18-34 age group (85%), followed by 74% of 35-49 year olds, and lowest in older demographic (50-64) at just 55%</li> <li>67% access Facebook on a laptop or desktop computer, 31% use a smartphone, 12% use a computer tablet</li> <li>27% of Australians do not use Facebook at all &ndash; 45% of those aged 50-64 do not use Facebook.</li> <li>53% of 18-34 year olds use a smart phone to use Facebook &ndash; 22% higher than the average Facebook usage is highest among city folk (74%) &ndash; 6 points higher than those that live outside of major Australian cities.</li> </ul> <p><strong>Facebook interaction in the last three months</strong></p> <ul> <li>Around three in four Australians say they interact with Facebook by clicking &lsquo;like&rsquo; on a friend&rsquo;s link, photo, and status update. 18-34 year olds over index in all of these interactions.</li> <li>Compared to men, women are more likely to click &lsquo;like&rsquo; on a friend&rsquo;s link, photo, status update, and on a company/brand page.</li> <li>Only 55% of Australians said they clicked &lsquo;like&rsquo; on a company/brand page &ndash; significantly lower among older demographic at 45%</li> <li>Interestingly, males were (slightly) more likely to click both &lsquo;like&rsquo; and &lsquo;unlike&rsquo; on a celebrity page versus women.</li> <li>Those that live in major capital cities are more likely to click &lsquo;unlike&rsquo; on a friend&rsquo;s link, photo, status update, a company/brand page, and/or celebrity page, compared to those that live outside of the city.</li> </ul> <p><strong>Why did you click &lsquo;Like&rsquo; on a company/brand page on Facebook?</strong></p> <ul> <li>69% of Australians said they clicked &lsquo;like&rsquo; on a company/brand page to be in the running to win something, followed by 58% saying they did it to receive a discount on a product of get free product samples, and 55% clicked &lsquo;like&rsquo; to learn about products and services.</li> <li>Compared to the total benchmark, 18-34 year olds were significantly more likely to click &lsquo;like&rsquo; on a company page to follow its news on their own news feed (63% vs 53% total), and to gain access to exclusive content (62% vs 53% total).&rsquo;</li> <li>25% of males said they clicked &lsquo;like&rsquo; on a company/brand page to project an image about themselves &ndash; compared to 15% of women. 25% of 18-34 year olds said the same thing.</li> <li>Just over half of all Australians said they clicked &lsquo;like&rsquo; on a company/brand page to learn about products or services (55%), and share the content with their friends (51%).</li> <li>40% of blue collar workers and low income households said they clicked &lsquo;like&rsquo; on a company page to communicate with the page owner (vs 36% total benchmark). These groups were also much more likely to share the content with their friends.</li> </ul> <p><strong>Why did you click &lsquo;Unlike&rsquo; on a company/brand page on Facebook?</strong></p> <ul> <li>The biggest reason for Aussies clicking &lsquo;unlike&rsquo; on a company/brand page was that the content wasn&rsquo;t as relevant as they would have thought (69%), followed by their Facebook news feed was becoming too cluttered (67%), the page posted updates too frequently (63%), and the content was becoming too boring (62%).</li> </ul> Thu, Mar 22 2012 Damage to Brand & Image Retains No 1 Spot in Australasian Risk Survey <p>The results of the 2012 Australasian Risk Survey produced by SR7&#39;s partners Aon are in.</p> <p>For the last decade Aon&rsquo;s Australasian Risk Survey has provided a valuable annual snapshot of how Australasian organisations measure and manage risk.</p> <p>The findings from Aon&#39;s 2011/12 Australasian Risk Survey are based on risk management information from 318 Australian and 32 New Zealand organisations collected in October and November 2011.</p> <p>Once again, and for the fifth year in a row, damage to brand and image retained the number one spot.</p> <p>Research from the survey showed, &ldquo;brand and image has remained the top risk concern for the past five years. Most likely this is due to the fact that other risks often have a knock on effect on brand and image, so it can be seen as an outcome risk that is compounded by increases in the other risks facing organisations. Furthermore,</p> <p>Despite the global economic crisis and natural disasters, Australian business leaders have recognised that social media is a major ingredient in driving this threat to brand and image.</p> <p>The survey notes, &ldquo;We have witnessed how quickly the environments in which we operate can change. These events have highlighted how important it is for all of us to be prepared and have robust risk management strategies in place to mitigate future risks&rdquo;.</p> <p>Social media is a critical component when it comes to the management of brand and image.</p> <p>SR7, through its partnership with Aon, is proud to offer unmatched expertise in mitigating risks and capitalising on opportunities within social media.</p> <p>The recent spate of social media disasters and social media activism such as the type directed at Channel Ten&rsquo;s &lsquo;The Circle&rsquo; illustrates the arrival of a connected and powerful consumer.</p> <p>The results of the risk survey make it essential for communications practitioners to ensure that social media risk management is more than a consideration in their planning for clients.</p> <p>We hope you enjoy this very important piece of research undertaken by Aon Australia.</p> <p>You can download the survey by <a href=" " target="_blank">clicking here</a></p> <p>Aon is the leading global provider of risk management services, insurance and reinsurance brokerage, and human resources solutions and outsourcing.</p> <p>Through more than 61,000 colleagues worldwide, Aon readily delivers distinctive client value via innovative and effective risk management and workforce productivity solutions.</p> <p><a href=" " target="_blank"><img alt="" src="/sb_cache/industrynews/id/44/f/CRIS1469C Risk Survey 2012 - Timeline POSTER FINAL TO PRINT_08-02-2012_Page_1.jpg" style="width: 556px; height: 392px;" /></a></p> <p><a href=" " target="_blank"><img alt="" src="/sb_cache/industrynews/id/48/f/CRIS1469C Risk Survey 2012 - Timeline POSTER FINAL TO PRINT_08-02-2012_Page_2.jpg" style="width: 556px; height: 785px;" /></a></p> <p>For further information:</p> <p>James Griffin<br /> Co-Founder<br /> SR7 Social Media Intelligence<a href=""><br /></a><br /> P: 02 9235 1274</p> Wed, Mar 21 2012 Kate Brown Joins Hill+Knowlton Strategies Passport Marketing Team <p>Hill+Knowlton Strategies is delighted to announce that Kate Brown has joined its Passport Marketing team as Public Relations and Trade Manager representing Abu Dhabi Tourism &amp; Culture Authority (ADTCA) and other clients within their portfolio.<img alt="" src="/sb_cache/industrynews/id/40/f/Kate.jpg" style="float: right; width: 236px; height: 197px;" /></p> <p>Kate brings with her over nine years of experience within the tourism industry, having previous experience representing destinations such as Canadian Tourism Commission, Vanuatu Tourism Office and PromPeru.</p> <p>In her previous roles, Kate coordinated and implemented various joint marketing programs, ran numerous travel trade road shows, coordinated and escorted travel agent mega familiarisations and developed fun and engaging training programs as well as much more. During her time with the Canadian Tourism Commission Kate assisted with the development of the online Canada Specialist Program successfully implementing it in the Australian market increasing the member database by over 100 per cent.</p> <p>&ldquo;We are delighted that Kate is joining the Passport Marketing team, bringing with her such strong travel industry experience. Having previously worked with other destinations such as Canada and Vanuatu, Kate has an in-depth knowledge of the Australian travel market and will play a key role in helping the team to raise awareness of Abu Dhabi amongst trade, media and consumers,&rdquo; said Peta Sullivan, Director Passport Marketing.</p> <p><strong>About Hill+Knowlton Strategies </strong></p> <p>Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 85 offices in 46 countries, as well as an extensive associate network. The agency is part of WPP, one of the world&#39;s largest communications services groups.</p> <p><strong>About Passport Marketing</strong></p> <p>Passport Marketing, a division of Hill+Knowlton Strategies Australia, was established in 2008 and since that time has emerged as one of Australia&rsquo;s leading travel marketing and communications agencies. The team specialise in offering creative marketing and communications-based solutions for national and regional tourism bodies, airlines, hotel chains and other travel related services and products.<br /> For more information, please visit<br /> &nbsp;</p> Mon, Mar 19 2012 MAVERICK FOR MAYBELLINE NY <p><img alt="" src="/sb_cache/industrynews/id/36/f/MNY_fashionweek_Mlogo_pink_AUSTRALIA-01 LOW.jpg" style="float: right; width: 246px; height: 194px;" />Independent engagement agency Maverick has been awarded the Maybelline NY brand experience and PR business for their sponsorship of Mercedes-Benz Fashion Week Australia (MBFWA). The campaign will launch in April 2012 and is designed to bring Maybelline&rsquo;s inaugural sponsorship of Australian Fashion Week and Sydney Fashion Festival to life.</p> <p>&ldquo;Maybelline is a great brand match for Maverick, and this particular job allows us to combine expertise from our experiential, PR and sponsorship departments to create a very unique and inspiring campaign&rdquo; Todd Marks, Maverick Marketing &amp; Communications Director.</p> <p>Maybelline NY has long been the premium make-up partner for fashion weeks globally, including New York Fashion Week for the past 5 seasons. The deal signed with IMG Australia signals a move to more closely align the brands expertise in beauty and colour trends with the creative and trend driven world of fashion.</p> <p>&ldquo;Maverick has developed a creative campaign that perfectly fits Maybelline&rsquo;s personality and objectives. It&rsquo;s exciting to work with an agency that demonstrates such strong creative thinking. Maybelline looks forward to wowing Australia in April when it unveils what is the epitome of New York style and culture, in Sydney.&rdquo; says Sophie Speer, Group Brand Manager of Maybelline NY.</p> <p>The L&rsquo;Oreal owned-brand required a campaign that could excite and engage delegates at Australia Fashion Week and the broader consumer audience, whilst also generating significant media coverage. Maverick and Maverick PR presented a number of creative concepts that illustrate Maybelline&rsquo;s commitment to the industry and its New York-streets upbringing.</p> <p>Further information with regards to the campaign will be announced in coming weeks.</p> <p>Media Contact:<br /> Lisa Hollinshead, Maverick PR. T: 02 9957 9577 / 0402 793 046</p> <p>About Maybelline NY:<br /> Maybelline NY is available in over 129 countries worldwide. The brand combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style.</p> <p>In addition to the brands presence at Mercedes-Benz Fashion Week in New York, Maybelline NY is developing the platform on a global scale with official Fashion Week cosmetic sponsorships in Germany, the Netherlands, Japan, Russia, Poland, Ukraine, Canada and now Australia. For more information, go to <a href=""></a>.</p> <p>About Maverick:<br /> Maverick has been a pioneer of engagement marketing, across hundreds of campaigns, for scores of Australian and global clients, from strategic and creative development through to execution. Its work includes grass roots campaigns, experiential activations, custom entertainment, cause-related marketing, PR, new digital platforms, and branded content. Maverick&rsquo;s expertise in devising brand activation strategies is peerless, and the agency&rsquo;s all-under-one-roof advantage of ATL / BTL experience and PR ensures an integrated approach to all campaigns. Fully independent, our clients have shunned the networks and sought out Maverick as &lsquo;best-in-breed&rsquo;. Check out Maverick&rsquo;s case studies at our new website<br /> &nbsp;</p> Wed, Mar 14 2012 BENCH PR wins new client Check Point Software Technologies <p>Melbourne, 14th March 2012:&nbsp; BENCH PR has won its first new client for 2012, Check Point Software Technologies.&nbsp; Check Point is a multi-million dollar IT company that specialises in network-security software and services, including firewalls, virtual private networks (VPNs) and security management.</p> <p>Check Point customers include all Fortune and Global 100 companies. In Australia, Check Point is employed by the 5 biggest government departments, the 4 largest banks, and the 3 largest telecom companies.</p> <p>BENCH PR will drive Check Point&rsquo;s public relations campaign across Australia and New Zealand, working with customers, partners, media and other influencers to raise the profile of the company with large enterprises, service providers, small and medium sized businesses and consumers.</p> <p>&ldquo;Security is becoming an increasingly important issue for businesses driven by the rise of mobile and cloud computing. We look forward to raising awareness of these issues and the various Check Point solutions which can enable businesses to keep their systems and data safe, while supporting more innovative and flexible ways of working,&rdquo; said Jocelyn Hunter, managing director, BENCH PR.</p> <p>The BENCH PR team for Check Point includes Jocelyn Hunter, Jessica Sealby and Lisa Banks.<br /> BENCH PR recently announced the appointment of ex IDG journalist Lisa Banks as senior consultant to join its growing team of consultants.</p> <p>About BENCH PR<br /> BENCH PR is a public relations agency specialising in the business to business and technology markets. The company was established in 2008 by Jocelyn Hunter. The BENCH PR teams boasts over 70 years of experience working for some of the best PR agencies in Australia, UK and the USA. More information about BENCH PR is available at: <a href="" target="_blank"></a><br /> &nbsp;</p> Mon, Mar 12 2012 Hill+Knowlton partnerS with Australian wildlife charity WIRES <p><strong>Sydney, March 12 2012 </strong></p> <p><img alt="" src="/sb_cache/industrynews/id/24/f/Image 036.jpg" style="width: 281px; height: 234px; float: right;" />Hill+Knowlton Strategies is delighted to announce that it has chosen WIRES (the NSW Wildlife Information Rescue and Education Service Inc) as its charity partner for 2012.</p> <p>WIRES is Australia&#39;s largest not-for-profit organisation dedicated to helping sick, injured and orphaned native animals. WIRES conducts more than 65,000 animal rescues each year and responds to around 100,000 requests for help from NSW&#39;s general public, businesses, the RSPCA, zoos, government departments, local councils and the police.</p> <p>As H+K Strategies charity of the year, WIRES will receive an ongoing program of communications and fundraising support.</p> <p>Sue Cook, Managing Director of Hill+Knowlton Strategies said, &quot;We are delighted to be working with and raising money to help such an important charity. As the largest organisation in Australia dedicated to the rescue and rehabilitation of wild animals, it is not surprising that our employees were keen to support such a worthy cause.&quot;</p> <p><img alt="" src="/sb_cache/industrynews/id/28/f/Image 012.jpg" style="width: 282px; height: 186px; float: right;" />Leanne Taylor, General Manager of WIRES added, &quot;We are thrilled to be named Hill+Knowlton Strategies chosen charity for 2012. We rely heavily on the goodwill of local businesses and H+K Strategies support will prove invaluable to our organisation.&quot;<br /> &nbsp;</p> Tue, Mar 06 2012 Rowland Drives Digital Push With New Appointment <p>Leading communication consultancy, Rowland, has announced the appointment of digital strategist Adam Nicholson to its Corporate Communication practice as part of its strategy to achieve a leadership position within the digital and social media space.</p> <p>Digital strategist Adam Nicholson, who assisted former British Prime Minister Tony Blair and Minister David Blunkett to webcast press conferences and parliamentary speeches online, has joined Rowland as a Director.</p> <p>Rowland Chairman Geoff Rodgers said Adam&rsquo;s appointment reflected market demand for expertise to lead digital and social media strategy across the spectrum of communication channels.</p> <p>&ldquo;With a proven track record as a leading Australian communication consultancy, Adam&rsquo;s appointment marks the next phase of Rowland&rsquo;s strategy to continue to build a leadership position with its digital and social media offering,&rdquo; he said.</p> <p>&ldquo;During the past 12 months, our Creative practice area has been expanded to include multi-media services and we are well placed to provide our clients with the full suite of digital communication services including strategy development, writing online content, designing and delivering websites and multi-media.</p> <p>&ldquo;Digital and social media will be crucial to the success of all companies in the future. Adam&rsquo;s appointment will assist our clients to enhance their reputations and build their brands, while ensuring the alignment of digital strategy with their overarching corporate objectives.</p> <p>&ldquo;Over the past 12 months, Rowland&rsquo;s digital practice has achieved significant momentum and growth. Our objective is to embed digital into all Rowland practice areas.&rdquo;</p> <p>Adam has an extensive background in public affairs, corporate and crisis communication, with a particular focus on online and social media channels.</p> <p>He specialises in online communication including website delivery, online communities and social media strategies for a range of corporate and government clients.</p> <p>&ldquo;In addition to managing web projects for 10 Downing Street, Virgin and the Brisbane City Council, Adam has expertise in crisis communication ranging from pandemic planning, through to first-hand experience in the field,&rdquo; Mr Rodgers said.</p> <p>Adam&rsquo;s senior media relations and public affairs experience spans the challenging portfolios of health, transport and education, in both Australia and the UK. He has played a key role in crisis communication responses for incidents including the Shen Neng oil tanker that ran aground on the Barrier Reef and the Bindeez Beads national product recall.</p> Tue, Mar 06 2012 Brian Shrowder joins Hill+Knowlton Strategies as Director, Crisis + Is <p><img alt="" src="/sb_cache/industrynews/id/12/f/B Shrowder.jpg" style="width: 180px; height: 172px; float: right;" />Hill+Knowlton Strategies announced today that Brian Shrowder has joined the firm in Australia as Director, Crisis + Issues Management, with responsibilities for crisis planning and training, media spokesperson coaching and crisis communications counsel.</p> <p>Shrowder is returning to Australia from Dubai where he was Director, Crisis &amp; Training for Hill+Knowlton Strategies in the Middle East and Africa. In that role he advised many of the region&rsquo;s largest companies on their crisis strategies and conducted spokesperson training for hundreds of corporate representatives.</p> <p>&ldquo;Brian&rsquo;s depth of expertise significantly strengthens our crisis capability,&rdquo; said Sue Cook, Managing Director, Hill+Knowlton Strategies. &ldquo;Crisis management is a core strength of H+K Strategies globally and we are delighted to be able to offer the full range of crisis services here in Australia.&rdquo;</p> <p>According to Shrowder, the need for a structured approach to crisis readiness is greater than ever.</p> <p>&ldquo;In the aftermath of the global financial crisis, corporate leaders recognise that crises can hit any industry, any time. They face closer scrutiny and a growing demand for transparency,&rdquo; he said.</p> <p>&ldquo;At the same time, social media networks such as Facebook and Twitter present both opportunities and serious risks for companies facing crises or difficult issues. That&rsquo;s why Hill+Knowlton Strategies has developed a range of digital tools to help clients navigate the social media landscape and engage the power of public opinion.&rdquo;</p> <p>A former Network Ten journalist and news manager, Shrowder first joined Hill+Knowlton Strategies in 2001 as the firm&rsquo;s Melbourne-based director of crisis and training services.</p> <p>He holds a Bachelor of Laws degree from the University of Adelaide.<br /> &nbsp;</p> Tue, Mar 06 2012 Rowland Sharpens Agribusiness Focus with New Appointment <p>Leading communication consultancy Rowland has announced the appointment of agribusiness specialist Brendan Egan to the role of Director.</p> <p>Brendan&rsquo;s appointment demonstrates Rowland&rsquo;s commitment to expanding its growing agribusiness practice.</p> <p>Rowland Chairman Geoff Rodgers said it was an exciting time for Rowland to be involved in the agribusiness sector given the increasingly complex trends and issues facing clients as they focused on maintaining their competitive advantage in an increasingly complex international marketplace.</p> <p>&ldquo;Brendan has an extensive agribusiness background having worked as a communication adviser for a national beef industry lobby group, a rural reporter for ABC Radio and as a senior media adviser for three regionally-based federal parliamentarians, including the former Deputy Prime Minister and Minister for Trade, the Hon Tim Fischer MP,&rdquo; Mr Rodgers said.</p> <p>&ldquo;Since its inception 20 years ago, Rowland has been involved in the agribusiness sector and we understand the critically important role of our agribusiness clients in the global economy, given the sector touches on key areas such as government, science, health, nutrition and safety,&rdquo; he said.</p> <p>&ldquo;The agribusiness sector is well positioned for major growth given the increasing global demand for soft commodities required to feed the world. At the same time the sector is facing challenges created by political and social issues, commodity price volatility, and the need to adopt more sustainable practices.</p> <p>&ldquo;Rowland&rsquo;s role is to provide our agribusiness clients with the communication tools required to achieve their corporate objectives in a dynamic global marketplace,&rdquo; he said.</p> <p>Brendan holds a Bachelor of Agricultural Science (Hons) and most recently he was Austrade&rsquo;s National Manager, Agribusiness and Food &ndash; the Australian Government&rsquo;s trade and investment agency.</p> <p>Rowland is also looking to Brendan&rsquo;s extensive international trade and investment background to further bolster Rowland&rsquo;s commitment to positioning the consultancy as a communication leader within the global mining/energy, infrastructure and natural resources sectors.</p> <p>Brendan is an expert business strategist with expansive international networks within industry and government. He has a long track-record of assisting Australian companies to penetrate and expand in competitive export markets across agribusiness, resources and many other sectors.</p> <p>Brendan worked in number of different trade development roles for the Australian Trade Commission both in Australia and overseas, and has a sound understanding of Australian trade policy and international business development.</p> <p>Brendan also holds a Graduate Diploma in Asian Studies and a Masters of International Business.<br /> &nbsp;</p> Mon, Mar 05 2012 Hill & Knowlton rebrands as Hill+Knowlton Strategies <p>Hill &amp; Knowlton Australia today announced it has rebranded as Hill+Knowlton Strategies in line with its global company direction.</p> <p>Managing Director Sue Cook said: &ldquo;Globally the company spent this past year looking to make certain that we&#39;re offering the best service possible to our clients, and we are now relaunching our brand to ensure it best represents the strategic communications we offer.</p> <p>&ldquo;Here in Australia, we have been committed to ensuring excellence in client service and the delivery of high quality work.</p> <p>&ldquo;With the democratisation of information &mdash; and the public having access to information and the ability to create their own, 24 hours a day, seven days a week &mdash; our clients increasingly acknowledge that there is an element to their business that must continually interact with the public.&rdquo;</p> <p>H+K Strategies is increasing investment in research and digital to ensure it has the clearest understanding of the public conversations through monitoring, applying the soundest methodologies and selecting the right channels to reach clients key audiences.<br /> <br /> It adds a powerful new partner in Research+Data Insights, a H+K Strategies company, to deliver clients the data analytics and primary research they need to plan for and measure success in this environment. It also provides messaging, communications and reputation research.</p> <p>In Australia the new brand reflects H+K&rsquo;s strengths in understanding a company&rsquo;s public audiences and how best to communicate with them. Clients work with integrated teams of consultants with industry expertise, insights, and strong networks. An example is the<em> food+life </em>fully integrated food and beverage offer, combining communications expertise across consumer lifestyle, public affairs, health, nutrition and digital.</p> <p>&ldquo;This approach has seen us build our client base in the food and beverage sector where we have had some recent wins,&rdquo; Ms Cook said.</p> <p>H+K Strategies has a depth of industry expertise in consumer health, pharmaceuticals, government, travel and tourism, consumer goods, banking and technology. This is supported by specialist services in public affairs, corporate communications, analyst relations, brand and marketing communications, digital and creative.<br /> <br /> &ldquo;We are well placed to build on the success we had last year with our work recognised in the PRIA State Awards, PRIME Awards and with six finalists in the APAC Sabre Awards,&rdquo; Ms Cook said.</p> Thu, Feb 09 2012 communikate et al turns over a new leaf, unveiling its new brand <p>&nbsp;Marketing communications agency communikate et al has unveiled its new identity, which better reflects its core business of helping businesses to grow, nurture and protect their reputations.</p> <p>The new branding - the work of Parallax Design - has seen the red replaced with a fresh green logo, complemented by nature - based icons representing service areas, which were commissioned by acclaimed Australian illustrator Ben Goss (<a href="" target="_blank"></a>), whose illustrations feature regularly in The Australian and New York Times and have been used by Qantas and Microsoft.</p> <p>Managing Director Kate Hannemann, who established the Adelaide-&shy;‐based business 17 years ago, said there&rsquo;s still a lack of understanding in someorganisations around the breadth of services and number of touch points that marketing and communications should have in everyday business.</p> <p>&ldquo;The challenge is that our offering is very broad, particularly since we&rsquo;re integrated across both marketing and communications. But when you strip it back, we exist to help organisations to grow their reputations, both internally and externally -&nbsp; it&rsquo;s as simple as that,&rdquo; Kate said.</p> <p>&ldquo;It&rsquo;s a different approach but one that we&rsquo;re confident will resonate with organisations of all shapes and sizes as we continue on our own path of growth.&rdquo;</p> <p>The new look branding marks the beginning of an exciting new era for the consultancy, having already secured a number of new accounts across the wine, professional services, government and property sectors.</p> <p>&ldquo;More and more business leaders are understanding how the right reputation in their market is a powerful, competitive edge<br /> that nurtures and protects their brand,&rdquo; Kate said.</p> <p>&ldquo;We&rsquo;re really excited about the strong results that we&rsquo;ve been able to achieve working alongside our current clients, from branding and communications strategy to local area marketing, issues management and copywriting, the diversity has been excellent.&rdquo;</p> <p>With futuregrowth on the horizon, communikate et al is looking to expand its consulting team and double the size of its office space, with a substantialrefurbishment of its premises to reflect the new branding expected later in the year.<br /> &nbsp;</p> Wed, Feb 08 2012 Sentia Media - a newer name for a better, bolder business <p>The 8th of February 2012 marks the launch of Sentia Media, the new corporate parent for the group of companies previously operating as part of the Media Monitors Group, and owned by Quadrant Private Equity since July 2010.</p> <p>Sentia Media CEO John Croll said: &ldquo;Ours is a company with a long and proud history in media monitoring, with a record of industry leadership, providing ever faster and more accurate media information to our clients.</p> <p>&ldquo;Over the last five years, our growth path has become much broader, with the company commencing operations in a number of Asian markets as well as rapidly expanding our media analysis and introducing advisory and online business intelligence services. In all, we now have six industry leading brands providing services to over 6,000 clients across 15 countries in the Asia-Pacific region.</p> <p>&ldquo;To put it simply, we are much more than a media monitoring business, we are a group of media services companies that can provide a broad range of information, analysis and advice, with solutions tailored to just about any type of organisation, large or small, single country or international.&rdquo;</p> <p>&ldquo;Sentia, derived from a Latin verb with three primary meanings, 1) I perceive, 2) I understand, 3) I have an opinion, more accurately reflects the comprehensive and customised nature of the company&rsquo;s services. The new corporate structure will allow each of our service brands to develop their unique service proposition and meet both broad and niche market requirements across the entire region.&rdquo; Mr Croll said.</p> <p>Sentia Media now owns: Media Monitors, the leading media information supplier in the Asia-Pacific with 12 offices across Australia, New Zealand, China, Hong Kong, Malaysia and Singapore; MediaBanc, South East Asia&rsquo;s largest monitoring company with offices in six countries; Brandtology, one of the world&rsquo;s leading online business intelligence companies, headquartered in Singapore and experiencing exponential growth; 360m, our advisory and analysis company providing research-based insight and unrivalled experience; China Clippings, the leading provider of monitoring services to communications agencies across China; and Slice Media, Australasia&rsquo;s most effective and comprehensive budget monitoring solution.</p> <p><a href=";" target="_blank">Click here</a> for a video on the Sentia Media story.</p> Tue, Feb 07 2012 Seven PR associations support AMEC study of communications measurement <p>By Matthew Miller on Feb 6, 2012, featured on <a href=",seven-pr-associations-support-amec-study-of-communications-measurement-in-apac.aspx" target="_blank">Campaign Asia-Pacific</a></p> <p>The aim of the study is to gather baseline data on how both communication agencies and clients in the region view the importance of measuring communication effectiveness, as well as how they measure it, according to John Croll, chairman of AMEC&rsquo;s new Asia-Pacific chapter, founded in November last year.</p> <p>Sydney-based Croll, who is also chief executive officer of Media Monitors, said that the study, which is being conducted by Booz Allen Hamilton, will provide insights that will allow AMEC to better plan future events and initiatives aimed at its objective of improving professional standards.</p> <p>&ldquo;One of the key issues for us in Asia-Pacific has been the use of AVEs [advertising value equivalents].&rdquo; Croll told Campaign. &ldquo;Unfortunately they&rsquo;re still used quite widely.&rdquo; The study will ask for specifics about whether agencies use AVEs and whether they use multipliers on those AVEs, with an eye toward education on &ldquo;more valid&rdquo; measurements such as reach, Croll said.</p> <p>&ldquo;The key point is to change the discussion around this issue, from measuring clips and outputs, toward actually measuring outcomes,&rdquo; Croll said.</p> <p>Measurement of social media effectiveness is another area the research will address&mdash;and another major focus of AMEC&rsquo;s future educational efforts.</p> <p>AMEC will present results of the study at its<a href="" target="_blank"> first Asia-Pacific Summit on Measurement</a>, slated for 29 February and March 1 in Hong Kong. AMEC will also be carrying out similar research in Europe and North America.</p> <p>The regional associations asking their members to take part in the online survey are the Council of PR Firms of Hong Kong, the China International Public Relations Association, the Public Relations Consultants Association of India, the Public Relations Association of Australia, Public Relations Institute of New Zealand, FIBEP (F&eacute;d&eacute;ration Internationale des Bureauxs d&#39;Extraits de Presse), and ICCO (International Communications Consultancy Organisation).</p> Tue, Feb 07 2012 Trust in government and CEOs low in the 2012 Edelman Trust Barometer <ul> <li>60% of Australians do not trust government leaders to tell the truth</li> <li>Business, more trusted than government, has the opportunity to move from a license to operate to a license to lead</li> <li>Technology the most trusted industry sector in Australia, while trust in energy industry is low</li> <li>Trust in media increases; Social media increasingly trusted as a company information source amongst informed public&sup1;</li> </ul> <p>Throughout the world, people blamed their governments&mdash;more than any other institution&mdash;for the financial and political crisis they endured in 2011. Globally, government suffered the steepest decline ever recorded in Edelman&rsquo;s annual Trust Barometer study. This major global survey conducted by Edelman, the world&rsquo;s largest independent public relations firm, revealed that only one third (33 per cent) of the Australian general population &mdash;the first time the Trust Barometer looked at this broader group&mdash;trust the institution of government to do what is right.</p> <p>Looking at government in Australia, a huge gap has opened up between what people see as important and how well they think important tasks are being handled. While 71 per cent of Australians say it is important that the country&rsquo;s financial affairs are managed effectively, only 18 per cent think this is happening &ndash; an &lsquo;underperformance gap&rsquo; of 53 points. 71 per cent believe it is important that the government listen and responds to citizen needs and feedback. Only 13 per cent (58 percentage point gap) think this is happening.</p> <p>&ldquo;There is a complete misalignment between the public&rsquo;s expectations of government and what they think is actually being delivered,&rdquo; says Michelle Hutton, Edelman Australia&rsquo;s Chief Executive Officer. &ldquo;60 per cent of Australians do not trust government leaders to tell the truth and the majority (58 per cent) thinks the country is on the wrong track.&rdquo;</p> <p>Business, while more trusted than government, still has some hurdles to clear. Reflecting the current debate about the nature of &lsquo;responsible capitalism&rsquo;, this year&rsquo;s survey found that to be trusted, business needs to do more than succeed commercially. 74 per cent of respondents say companies should be involved in solving social and environmental problems. The Study also examined various factors that will build trust in a company which reflect this desired role for business. Listening to customer needs (70 per cent) and having ethical business practices (69 per cent) top the list, along with delivering quality products (69 per cent). Australians also expect business to place the customer ahead of profits (68 per cent) and treat its employees well (67 per cent).</p> <p>&ldquo;The public expects business to do more than just make money and create jobs. They expect business to improve the world it operates in, act ethically, treat employees well and help local communities,&rdquo; Hutton adds. &ldquo;This is the difference between trusted and distrusted companies.&rdquo;</p> <p>Strong reputation and trust, built upon both operational and societal performance, is the clear blueprint for optimal business success. Given the growing distrust in government, business has an opportunity to broaden its definition of leadership, own issues which will negate the need for government regulation, and shift from seeking a license to operate to earning the license to lead.</p> <p>But CEOs face another hurdle in convincing the public that they deserve a hearing. CEOs are viewed by the general public as being among the least credible public spokesperson for a business or organisation (35 per cent of respondents find them credible). Globally, among informed publics, a &ldquo;person like me&rdquo; has re-emerged as one of most credible spokespeople, with the biggest increase globally in credibility since 2004. For the Australian general population, a &ldquo;person like me&rdquo; (57 per cent) trails only academics (64 per cent) and technical experts (63 per cent) as the most credible spokesperson. Regular employees also scored highly with 54 per cent of Australians agreeing that people who work for an organisation are extremely credible spokespeople for or about that company.</p> <p>&ldquo;This is further evidence of the dispersion of authority,&rdquo; said Ms. Hutton. &ldquo;Smart businesses will talk to employees first, because people today view one another as more credible than they do established figureheads like government leaders and CEOs.&rdquo;</p> <p>&ldquo;CEOs cannot be silent, but neither should they be centre stage. A CEO&rsquo;s vision needs to be amplified and illustrated by the voice of employees, &ldquo;people like me,&rdquo; academics and NGOs&hellip; especially if their enterprise is going to earn the license to lead,&rdquo; Hutton stated.</p> <p><strong>Growing Diversification of Media Sources </strong><br /> Despite very low trust in the institution of media to do what is right (33 per cent), Australians do trust traditional media sources for company information. Television (81 per cent), Newspapers (78 per cent), Radio (77 per cent) and Magazines (75 per cent) lead the pack.</p> <p>Online news aggregators are also highly trusted. Online search engines like Google (78 per cent) and News RSS feeds (71 per cents) are critical.</p> <p>&ldquo;The prominent role of search engines in the research process highlights the importance of managing what is said about an organisation online,&rdquo; said Hutton.</p> <p><strong>Technology Industry Leads on Trust</strong><br /> Trust in various business industries is up across the board with Australian informed publics. In Australia, Technology remains in the No 1. spot for the fourth straight year. In 2012, a few industries surged ahead in trust&mdash;Brewing and Spirits and Consumer Packaged Goods both saw an 18 percentage point gain since 2011.</p> <p>There is continued distrust of banks and financial services. Despite robust increases (Banks up 17 points since 2011, Financial Services up 14 points) they both remain ranked at the bottom of the list with informed publics. General population rankings are slightly different. High prices for utilities, along with the public debate around the carbon tax, have seemingly affected trust in the Energy industry. At 41 per cent trust, this industry is at the bottom of the list with the general population.</p> <p><strong>The Global Perspective Aggregate</strong><em> global data points quoted below are based on informed public segment, n=5,600 globally (See methodology on pg 4) </em></p> <p>Globally, blame for the financial and political chaos of 2011 landed at the doorstep of government, as trust in that institution fell a record nine points to 43 per cent. In seventeen of the 25 countries surveyed, government is now trusted by less than half to do what is right. In twelve, it trails business, media, and non-governmental organisations as the least trusted institution. France, Spain, Brazil, China, Russia, and Japan, as well as six other countries, saw government trust drop by more than ten points. Government officials are now the least credible spokespeople, with only 29 per cent considering them credible.</p> <p>&ldquo;Business is now better placed than government to lead the way out of the trust crisis,&rdquo; said Richard Edelman, president and CEO, Edelman. &ldquo;But the balance must change so that business is seen both as a force for good and an engine for profit.&rdquo;</p> <p>Overall, trust in business fell from 56 per cent to 53 per cent, with countries like France and Germany, in the heart of the Eurozone economic crisis, experiencing double-digit decreases. Meanwhile, CEO credibility declined 12 points to 38 per cent, its biggest drop in nine years. In South Korea and Japan, it dropped by 34 and 43 points, respectively.</p> <p>Once again, banks and financial services declined in trust, and were the two least trusted sectors with France, Spain, Brazil, Japan, and South Korea recording the most severe drops. Technology remained the most trusted sector globally.</p> <p>Media, the one institution to see an increase, saw its global trust level rise above 50 percent. It experienced significant regional upticks in India (20 points), the U.S. (18 points), the UK (15 points), Italy (12 points) and Australia (11 points).</p> <p>&ldquo;As the media landscape dimensionalises and delivers a wider range of options, it is becoming more trusted,&rdquo; said Alan VanderMolen, President and CEO, Global Practices and Diversified Insights Business, Edelman. &ldquo;The media also did an exceptional job this past year of covering the financial problems throughout the EU.&rdquo;</p> <p>In Japan, site of last March&rsquo;s earthquake and subsequent nuclear disaster, trust fell severely in three of the four institutions including government (down 26 points), media (12 points), and NGOs (21 points) . That loss of trust extended to five industry sectors, including energy (down 46 points), media (21 points), banks (20 points) and financial services (17 points).</p> <p>&ldquo;The fragility of trust was never more evident than this past year in Japan, where the government&rsquo;s lack of leadership and the local utility&rsquo;s poor transparency revealed huge shortcomings in the command-and-control approach to communications,&rdquo; said Mr. Edelman.</p> <p>Traditional media and online search engines are the most trusted sources of information for people searching for general news and information, new product information, news on an environmental crisis, and company announcements. Traditional media, TV, newspapers, and magazines are still the most trusted sources of information, according to the Barometer.</p> <p>Among 18 &ndash; 29 year olds, digital media is the most popular source for general news and information.</p> <p><strong>KEY FINDINGS INCLUDE: </strong></p> <ul> <li>Trust in government suffers a severe trust breakdown across the globe among informed publics. Only 33% of Australians trust government to do what is right. For Australian informed publics, trust is higher at 47 per cent.</li> <li>60% of Australians do not trust government leaders to tell the truth.</li> <li>Business leaders are more trusted than government leaders to tell the truth in 24 of the 25 countries surveyed. In Australia, trust in business as an institution sits at 45%.</li> <li>Globally, CEO credibility declined 12 points to 38 percent, its biggest drop in nine years amongst informed publics. Only 35% of Australians trust CEOs as a company spokesperson.</li> <li>&ldquo;A person like yourself&rdquo; rises as a credible spokesperson amongst informed publics with an increase of 31 percentage points.</li> <li>Technology ranks as the most trusted industry sector in Australia and globally.</li> <li>Trust in various business industries is up amongst Australian informed publics. Even the least trusted industries saw increases (i.e. Banks at a 50% trust level are up 17 percentage points from 2011 amongst informed public)</li> <li>Trust in the institution of media is up amongst the Australian informed public; an 11 per cent increase to 43%, although this is still the least trusted institution in Australia. Only 33% of the Australian general population trusts the media.</li> <li>Social media has seen a dramatic surge with a 75 per cent increase globally among informed publics.</li> <li>Australians are &lsquo;neutral&rsquo; in trust. Its trust composite score (average trust in all four institutions) is 53.</li> </ul> <p><br /> <span style="font-size:9px;">1 For the first time in 2012, the Edelman Trust Barometer contrasts the views of the Australian general population (n=1,000 Ages 18+) with the survey&rsquo;s traditional Trust respondent group of &ldquo;Informed Publics&rdquo; (high income, college-educate Australians who read or watch business/news media and follow public policy issues; n=200). </span></p> Tue, Feb 07 2012 Will Collie appointed Director of Edelman Healthcare practice <p>Under Will&rsquo;s lead, Edelman&rsquo;s health portfolio will broaden its focus from traditional media relations and issues management to four additional areas: patient engagement, stakeholder planning, social media health strategy, and digital pharmacovigilance.</p> <p>Will has over ten years experience spanning the health and wellness and consumer marketing sectors and most recently was Senior Manager External Affairs for global pharmaceutical company Sanofi, where his responsibilities included the management of all proactive and reactive public relations, issues management and media activity for the Australian and New Zealand affiliate.</p> <p>Previously within Australia, Will has held roles at Weber Shandwick and PPR and joins Edelman having been a member of the Medicines Australia Media Working Group for the last three years.</p> <p>Will has worked in various sectors of health including diabetes, oncology, multiple sclerosis, renal and cardiovascular disease and was awarded Best PR Campaign in 2010 and 2011 for the pharmaceutical industry&rsquo;s PRIME Awards for his work in vaccines and smoking cessation.</p> <p>Will presents regularly at industry conferences and in 2011 delivered insights at the inaugural Digital Pharma Conference and the Australian Research Collaboration Service (ARCS) Conference, on the role of public relations practitioners in delivering social media strategy to the Australian pharmaceutical industry.</p> <p>Will&rsquo;s return to agency will see him work across a portfolio of current Edelman clients including: Sanofi Consumer Healthcare, Sanofi Pasteur, the Baker IDI, and Reckitt Benckiser while actively growing the division&rsquo;s footprint. He will be reporting directly into Michelle Hutton, CEO of Edelman Australia.</p> <p>&ldquo;We&rsquo;re delighted to welcome Will to Edelman Australia,&rdquo; said Michelle Hutton. &ldquo;We have long been recognised as a leader in healthcare communication here and internationally and under Will&rsquo;s direction we will continue to refresh and evolve our offer.&rdquo;<br /> &nbsp;</p> Fri, Feb 03 2012 Saunders & Co PR Goes Global <p><strong>Global Lifestyle PR network, SERMO signs up Saunders &amp; Co</strong></p> <p>SERMO, the first ever global lifestyle pr network founded in 2010 by Talk PR (UK), part of the M&amp;C Saatchi group, has today signed leading Australian PR consultancy Saunders &amp; Co.</p> <p>The SERMO network is made up of independent PR consultancies that are particularly experienced and connected in the fashion, beauty &amp; lifestyle sectors. The networkʼs founding partners, Talk PR (UK), Me &amp; Us (France), Nike Communication (US) &amp; Nota Bene (Spain) were joined by partners in Greece, Brazil, Russia, India and Hong Kong in 2011. The move into Australia and Germany in 2012, takes the number of countries SERMO operates across to 11, spanning five continents with 15 offices worldwide.</p> <p>The network allows its agencies to deliver a truly global offering to international clients whilst retaining a unique entrepreneurial and boutique approach. SERMO agencies have created stand out international and local PR campaigns and events for clients including Vertu, American Express, Procter &amp; Gamble, Rolls Royce, Swarovski, Tag Heuer, United Colors of Benetton and Yves Saint Laurent.</p> <p>Jane Boardman, CEO of Talk PR comments &ldquo;This is a great start to 2012, continuing the forward momentum of SERMOʼs growth. Saunders &amp; Co is a great fit for the network and operate in important markets for global clients. Presence in Australia will increase SERMOʼs exceptional depth of understanding of the global lifestyle sector and will add value to all of the agencies clientʼs businesses.&rdquo;</p> <p>Saunders &amp; Co is a privately owned company and founded by respected marketer Gary Saunders. Gary has recently brought in business partner Raffaele DʼAlisa to steer the agency operations. Saunders &amp; Co have produced outstanding brand building PR campaigns for clients including P&amp;G Beauty, SK-II, Pantene, Clairol, Mecca Cosmetica, Essie and Invisalign.</p> <p>Gary Saunders comments, &ldquo;SERMO will ensure that our existing clients benefit from the scale and stature of a major international agency, while maintaining the hands-on approach our clients have always known.</p> <p>This is also a fantastic opportunity for the Saunders &amp; Co team to further develop our offering and explore global opportunities for our clients.&rdquo;<br /> &nbsp;</p> Thu, Feb 02 2012 Fleishman-Hillard Appoints Veteran Brian West to New Asian and Global <p><img alt="" src="/sb_cache/industrynews/id/4/f/Brian West 2012.jpg" style="width: 156px; height: 240px; float: right;" />Fleishman-Hillard International Communications today announced the appointment of corporate communications veteran Brian West to the newly created role of managing director and partner, reputation management, Asia Pacific.</p> <p>Based in Singapore, West will also co-lead the global crisis communications practice and response team for Fleishman-Hillard. With more than 30 years experience in consultancy, corporate and government roles, his appointment is the latest in a series of strategic regional appointments by the firm.</p> <p>&ldquo;As one of the world&rsquo;s top crisis management firms, on any given day our crisis experts are managing dozens of major issues across our global network,&rdquo; said Fleishman-Hillard President and Chief Executive Officer Dave Senay. &ldquo;We are becoming the first stop for clients seeking around-the-clock, around-the- world support that&rsquo;s instantly switched on when they need us. Brian will strengthen our cutting-edge, systematic approach in response to rapidly expanding client needs.&rdquo;</p> <p>&ldquo;Brian brings not only an illustrious record of success for clients everywhere he has worked, but also an astonishingly long list of crises managed, in Australia and across Asia Pacific,&rdquo; said Fleishman-Hillard Asia Pacific President Lynne Anne Davis. &ldquo;Brian&rsquo;s return to on-the-ground consulting in Asia will enhance our firm&rsquo;s already strong offering in reputation management, thought leadership, corporate citizenship and strategic long-term engagement of key stakeholders. We are thrilled to welcome him to our leadership team.&rdquo;</p> <p>West has advised global and regional corporations spanning many industries, as well as a number of governments, and his expertise includes managing one of the largest corporate mergers in the history of the region. He ran Hill and Knowlton&rsquo;s Asia Pacific business from 1991 to mid-2005 and sat on the agency&rsquo;s global board. Brian also managed a number of regional clients and drove many thought leadership initiatives. Returning to Australia for family reasons, he consulted to a number of large financial institutions and then joined Australian Rugby Union as general manager, government and media.</p> <p>Most recently West ran Burson-Marsteller Australia for more than four years. He resigned from this position November 1, 2011 and commences his new role at Fleishman-Hillard today, reporting to Davis.</p> <p>Over the years, West has worked with large financial corporations and high-profile government infrastructure departments to establish in-house communication functions or re-orient existing teams, as well as to spearhead major strategic initiatives. He has served as internal public affairs counsel to many clients and as a company spokesperson for companies facing litigation and other issues.<br /> &nbsp;</p> Thu, Feb 02 2012 Edelman Australia hires Will Collie to lead new Healthcare portfolio <p>Edelman Australia yesterday announced the appointment of Will Collie as Director of its Healthcare practice based in Sydney.<br /> &nbsp;<br /> Under Will&rsquo;s lead, Edelman&rsquo;s health portfolio will broaden its focus from traditional media relations and issues management to four additional areas: patient engagement, stakeholder planning, social media health strategy, and digital pharmacovigilance.<br /> &nbsp;<br /> Will has over ten years experience spanning the health and wellness and consumer marketing sectors and most recently was Senior Manager External Affairs for global pharmaceutical company Sanofi, where his responsibilities included the management of all proactive and reactive public relations, issues management and media activity for the Australian and New Zealand affiliate.<br /> &nbsp;<br /> Previously within Australia, Will has held roles at Weber Shandwick and PPR and joins Edelman having been a member of the Medicines Australia Media Working Group for the last three years.<br /> &nbsp;<br /> Will has worked in various sectors of health including diabetes, oncology, multiple sclerosis, renal and cardiovascular disease and was awarded Best PR Campaign in 2010 and 2011 for the pharmaceutical industry&rsquo;s PRIME Awards for his work in vaccines and smoking cessation.<br /> &nbsp;<br /> Will presents regularly at industry conferences and in 2011 delivered insights at the inaugural Digital Pharma Conference and the Australian Research Collaboration Service (ARCS) Conference, on the role of public relations practitioners in delivering social media strategy to the Australian pharmaceutical industry.<br /> &nbsp;<br /> Will&rsquo;s return to agency will see him work across a portfolio of current Edelman clients including: Sanofi Consumer Healthcare, Sanofi Pasteur, the Baker IDI, and Reckitt Benckiser while actively growing the division&rsquo;s footprint. He will be reporting directly into Michelle Hutton, CEO of Edelman Australia.<br /> &nbsp;<br /> &ldquo;We&rsquo;re delighted to welcome Will to Edelman Australia,&rdquo; said Michelle Hutton. &ldquo;We have long been recognised as a leader in healthcare communication here and internationally and under Will&rsquo;s direction we will continue to refresh and evolve our offer.&rdquo;</p> Wed, Jan 25 2012 HTC launches Australia's first 4G smartphone <p>Yesterday HTC launched Australia&rsquo;s first 4G smartphone, the HTC Velocity 4G, available exclusively for the Telstra 4G network.</p> <p>An innovation in mobile phone technology, the unveiling was done in spectacular fashion Monday night, at Maurice Terzini&rsquo;s latest restaurant, Neild Avenue.</p> <p>The sleek, and speedy device was reflected through the venue&rsquo;s dark and uber chic interior, and its very own custom made Velocity cocktail.</p> <p>For the first 4G device to be launched in Australia, HTC invited Jesinta Campbell to host the event, Dan Single to DJ and a range of celebrities, VIPs, technology, fashion and consumer media to attend.</p> <p>&ldquo;We are extremely proud to launch the HTC Velocity 4G as the first ever 4G smartphone in Australia with Telstra,&quot; said Ben Hodgson, Country Manager, HTC Australia and New Zealand.</p> <p>&quot;HTC Velocity 4G really brings to life Telstra&#39;s extraordinarily fast 4G network. Just about everything is instantaneous, from website browsing and streaming multimedia to rich email attachments that you no longer have to wait for.&rdquo;</p> <p>Guests included Luke Sales and Anna Plunkett from Romance was Born, Adam Goodes and Ted Richards from the Sydney Swans, Kirrily Johnston, Nova 969&rsquo;s Scott Dooley, Angus McDonald from Sneaky Sound System, Jim Finn from Art vs Science and Channel V VJ, Danny Clayton.</p> <p>The device was subtly integrated into the event through &ldquo;real life scenarios&rdquo;, in which guests could experience the device working to its full potential via video messaging, web browsing and emailing.</p> <p>Guests enjoyed being amongst the first to experience the HTC Velocity 4G revolution, and heralding in a new era in communication.</p> Wed, Jan 25 2012 Foraco Engages Fleishman-Hillard As Communications Agency Of Record <p>Foraco International SA (TSX: FAR) (the &ldquo;Company&rdquo; or &ldquo;Foraco&rdquo;), a leading global provider of diversified drilling services, announced today it has engaged Fleishman-Hillard, one of the world&rsquo;s leading strategic communications firms, to partner in the development of a communication strategy to communicate relevant company news to key stakeholders.</p> <p>&ldquo;Foraco is a company that operates on the founding principles of integrity, innovation, and involvement,&rdquo; says Daniel Simoncini, Chairman and CEO of Foraco. &ldquo;We have a long history of high performance, our employees do outstanding work and are an incredibly talented, yet our achievements have not yet been widely shared. This year marks our 50th anniversary; this is the perfect time to share our achievements and celebrate Foraco&rsquo;s contributions to the drilling industry.&rdquo;</p> <p>Foraco was founded in the early 1960&rsquo;s and has grown both organically and through acquisition by proving itself as an industry leader in drilling for the mining sector.</p> <p>&ldquo;We made the decision to engage Fleishman-Hillard not merely to highlight Foraco&rsquo;s work but to raise awareness of the drilling industry and the intricacies of this business,&rdquo; says Jean-Pierre Charmensat, Vice-CEO and CFO of Foraco. &ldquo;The business of drilling is absolutely crucial to a successful mining project, and it&rsquo;s rewarding work for our employees because they really have the opportunity to demonstrate their highly diverse and sophisticated skill sets.&rdquo;</p> <p>Fleishman-Hillard&rsquo;s mandate will cover Foraco&rsquo;s key regions and will focus on internal and external communications. The company will be appearing at this year&rsquo;s Prospectors &amp; Developers Association of Canada (PDAC) Convention March 4th to 7th, 2012 where Mr. Simoncini, Mr. Charmensat, and their team will be sharing company news in more depth.</p> <p>&ldquo;From pioneering new technology, to providing fresh water for communities in need, to investing in a strong and stable workforce, Foraco is more than just a drilling company,&rdquo; says Bill Walker, General Manager of Fleishman-Hillard Toronto. &ldquo;We are excited to help share the rich history, current projects, as well as communicate Foraco&rsquo;s plans for the road ahead, and reshape what a drilling company means in the eyes of its stakeholders.&rdquo;</p> Wed, Jan 25 2012 MAGNUS strengthens senior team with appointment of Ian Pope <p>MAGNUS Investor Relations + Corporate Communication has strengthened its senior management team with the appointment of senior corporate communication professional, Ian Pope, as a Director.</p> <p>&nbsp;With more than 11 years&rsquo; experience in corporate communication, media relations, reputation management and strategic counsel, Ian joins MAGNUS as co-lead of the company&rsquo;s Sydney office. He joins John Gardner (founder and Managing Director) and Dudley White as directors of the firm.</p> <p>&nbsp;During a career spanning the UK and Australia, Ian has developed a strong track record in managing strategic communication programs and providing executive counsel to a range of firms domestically and internationally. His primary experience covers the corporate and financial services sectors, including private equity, insurance, property, investment banking, fund management and financial technology.</p> Wed, Jan 25 2012 Stuart Kelly joins Hill & Knowlton <p><img alt="" src="/sb_cache/news/id/224/f/Stuart.jpg" style="width: 180px; height: 270px; float: right;" />Hill &amp; Knowlton is delighted to announce that Stuart Kelly has joined its Corporate &amp; Financial Services team as Associate Director.</p> <p>Stuart comes to Hill &amp; Knowlton with more than 15 years&rsquo; experience in media and in corporate and financial communication, with particular expertise in investor relations working in both in-house and agency roles.</p> <p>A former financial journalist, Stuart joins Hill &amp; Knowlton from a Sydney-based public relations firm, where he worked on a range of listed and unlisted clients in the financial services, technology, resources, utilities and government sectors. His previous roles included Director, Corporate Affairs for one of the world&rsquo;s largest listed healthcare technology companies, and more than five years at Bloomberg News, where he drove coverage of Asian investment markets and the Australian financial services industry.</p> <p>H&amp;K Managing Director, Sue Cook, said: &ldquo;Stuart will be a great asset to our team. He is a strong hire with a wealth of experience particularly in investor relations, financial services and corporate communication.&rdquo;</p> <p>Stuart holds a Post-Graduate Diploma in Journalism from Rhodes University in South Africa and a Bachelor of Arts from the University of Cape Town.</p> <p>He will report to Catriona Booth, Strategic Counsel, Corporate &amp; Financial Services.</p> Wed, Jan 25 2012 Hill & Knowlton appointed as Wrigley Pacific communications agency <p>Hill &amp; Knowlton today announced its appointment by The Wrigley Company as its communications agency in the Pacific region, following a competitive pitch.</p> <p>Kristen Young, Wrigley Pacific&rsquo;s Senior Manager - Corporate Affairs, said: &ldquo;Following a rigorous pitch process, I am very pleased that Hill &amp; Knowlton will be our communication partners in 2012.</p> <p>&ldquo;The H&amp;K team&rsquo;s demonstrated ability to turn communication activities into measurable business results was a key factor in their appointment. Their passion for, and understanding of, the food industry and our specific business needs were evident in the mix of strategic thought leadership and creative concepts that they presented during the pitch process.&rdquo;</p> <p>Ms Sue Cook, Managing Director at Hill &amp; Knowlton, said: &ldquo;The Wrigley account is a very important client to add to our food portfolio, with an exciting mix of consumer, healthcare, business to business and digital communications opportunities.&rdquo;</p> <p>Wrigley, a subsidiary of Mars, Incorporated, will be serviced by Hill &amp; Knowlton&rsquo;s food+life team, a multi-disciplinary communications offer that combines consumer, health, dietitian, public affairs, corporate and digital expertise.</p> <p>Ms Cook said the food+life offer reflects growing demand from the food and beverage industry for integrated stakeholder communications.</p> Wed, Jan 25 2012 BENCH PR Hires IDG Journalist <p>BENCH PR has appointed Lisa Banks, ex IDG journalist, to work on the agency&rsquo;s growing list of IT clients. She has been appointed to the position of senior consultant.</p> <p>Banks was a journalist at IDG Communications until December 2011, writing for CIO, ComputerWorld and TechWorld. She will work from BENCH PR&rsquo;s new Adelaide office.</p> <p>Established in 2008, BENCH PR specialises in developing and implementing communications programs for technology and online businesses. In 2011, BENCH PR added The Attachmate Group, C3 Business Solutions, Zendesk, Xero and Lockbox to its client list.</p> <p>&ldquo;I&rsquo;m excited to be working with Jocelyn and her team this year,&rdquo; said Lisa. &ldquo;BENCH PR is one of the few PR agencies that I respected when I was a journalist at IDG. They specialise in IT and have all worked in the sector for many years, so understand the technology, the different angles journalists want and most importantly what makes a good story. Jocelyn has given me the opportunity to work from Adelaide and I&rsquo;m looking forward to working for some exciting clients in 2012,&rdquo; continued Banks.<br /> <br /> Prior to IDG, Banks spent 18 months in communication roles at Creative Territory in the Northern Territory and The City of Tea Tree Gully in South Australia.</p> <p>&ldquo;Lisa is a true professional, has an excellent understanding of the ICT sector and is an accomplished writer. She is also passionate about start-ups and challenger brands, which make up the majority of our client base, but most of all she&rsquo;s good fun and no doubt will be a great asset to the team,&rdquo; said Jocelyn Hunter, Managing Director, BENCH PR.</p> Wed, Jan 25 2012 Hill & Knowlton to lead PR program for Bayer Animal Health portfolio <p>Hill &amp; Knowlton today announced its appointment by Bayer Australia as the communications agency for its Animal Health portfolio. The partnership follows a competitive pitch.</p> <p>Hill &amp; Knowlton will take responsibility for developing an integrated communications strategy including consumer awareness, professional education and social media platforms, to support Bayer&rsquo;s companion animal products for cats and dogs.</p> <p>Ms Reich Webber-Montenegro, Marketing Manager for the Bayer Animal Health portfolio, said: &ldquo;The team at H&amp;K completely understood our brands and provided us with excellent strategic insights, creative thinking and a communications program that can be truly integrated into our 2012 marketing activities.&rdquo;</p> <p>Ms Sue Cook, Managing Director at Hill &amp; Knowlton, said: &ldquo;Key for Bayer is their understanding that for Australians their pets are part of the family. Having a pet can be rewarding and fun, but it also means taking responsibility for their health. Animal health is a significant industry in Australia and Bayer is a leader in this field.</p> <p>&ldquo;We are delighted to have been chosen by Bayer to help support their companion animal brands, which include Advantage&reg;, Advantix&reg;, Advocate&reg;, Drontal&reg;, Kiltrix&reg; and Profender&reg; amongst others.&rdquo;</p> <p>The account will be led by Associate Director Polly Lutter and supported by an integrated team with consumer, health, creative and digital expertise.</p> Wed, Jan 25 2012 Scholarship search for star standouts <p>The road along the corporate ladder can be a difficult journey and to help female leaders of the future best prepare themselves <strong><em>behind closed doors</em></strong> is searching for the star candidate for its 2012 Luminaries Scholarship.</p> <p>With the scholarship now in its second year, Program Manager Debra Long, said it was the perfect opportunity for women to expand their leadership and management skills in preparation for the next step in their career.</p> <p>&ldquo;The scholarship takes the form of an annual membership in the <em>behind closed doors</em> Luminaries Program run in South Australia and is valued at more than $5000,&rdquo; Ms Long said.</p> <p>&ldquo;The Luminaries Program was created in response to a growing need by emerging women in leadership who are interested in moving into executive roles, to have a support network where they can discuss professional challenges, ideas and insights in a totally confidential environment and encourage each other to extend themselves further to achieve and succeed in their careers.</p> <p>&ldquo;The scholarship winner will join a group that is facilitated by one of SA&rsquo;s leading businesswomen, Linda Bowes, and can draw on her experience working in senior management and chief executive roles in marketing, real estate, local government, the wine industry and the arts.&rdquo;</p> <p>Handing over the scholarship reigns is 2011 Winner Melissa Mailler, the Executive Assistant to Crows CEO Steven Trigg.</p> <p>Ms Mailler said the past 12 months had been a life-changing experience full of learnings and opportunities which had helped to further her career and networks.</p> <p>&ldquo;I encourage professional women to put themselves forward and apply for this exceptional opportunity,&rdquo; she said.</p> <p>The group meets 10 times a year from February to November with each daytime session running for three hours at an Adelaide CBD boardroom.</p> <p>As part of the eligibility criteria, applicants must be businesswomen currently working in a leadership or people management role and aspire to move into an executive management position and/or female business owners who are leading a team of employees.</p> <p>Applications must be submitted by 5pm, Thursday, January 19 2012, with the winner announced at the behind closed doors &ldquo;Back to Business&rdquo; dinner on Thursday, February 16 2012.</p> <p>More information on the scholarship can be found <a href="" target="_blank">here</a>.</p> Wed, Jan 25 2012 Unicus launches brand new website <p>Leading boutique investor and media relations, corporate and transaction communications firm, Unicus Group (&ldquo;Unicus&rdquo;), today announced it has launched a brand new corporate website: <a href="" target="_blank"></a>.</p> <p>The new Unicus website platform incorporates the latest technology, innovative design, ease<br /> of navigation and ubiquitous communications connectivity tools.</p> <p>Unicus Managing Director, David Loch, said: &ldquo;Our new website provides a simple, effective and interactive tool to connect with customers (both existing and prospective), referrers, intermediaries, financial and media community and other interested parties.&rdquo;</p> <p>&ldquo;The new site also showcases our comprehensive and complementary communications solutions based on unique experience, sound judgment, creativity and tactical thinking.&rdquo;</p> <p>&ldquo;On behalf of Unicus, I would also like to thank our graphic design and web development partner, HOOF, for their support, dedication and collaboration during this important development project,&rdquo; David Loch added.</p> <p>Prior to the recent formation of Unicus, the firm&rsquo;s collective experience included the provision of strategic communications advice and counsel to over 50 ASX and overseas listed companies from high growth start-ups to large global companies.</p> <p>For more information, please visit: <a href="" target="_blank"></a><br /> Connect with Unicus: <a href="http://skype:unicus_group?call" target="_blank">Skype</a>, <a href="!/Unicus_News" target="_blank">Twitter</a> and <a href="" target="_blank">Facebook</a></p> Wed, Jan 25 2012 Fr Bob leads the hunt for Australia's first Stay Smart Online Agents <p><img alt="" src="/sb_cache/news/id/220/f/Father_Bob_4.jpg" style="width: 240px; height: 186px; float: right;" />The Federal Government has launched its first ever national ambassador search to encourage Australians to <em>Stay Smart Online</em>.</p> <p>Created by Porter Novelli Melbourne, the initiative will find two Australians to become the country&rsquo;s first <em>Stay Smart Online</em> agents and be the face of National Cyber Security Awareness Week in June 2012.</p> <p>The search will be led by 2011 Victorian of the Year Father Bob Maguire, who features in an online <a href="" target="_blank">video trailer</a> released today. The initiative will be featured on the competition <a href="" target="_blank">entry site</a> and supported online via the <em>Stay Smart Online</em> <a href="" target="_blank">blog</a>, <a href="" target="_blank">Facebook page</a> and <a href="" target="_blank">YouTube</a> channel. Launch activity nationwide will include street posters, stencil chalking, Avant Card postcard distribution and media relations.</p> Thu, Dec 08 2011 Sphere Public Relations Wins Fast Growing Digital Agency Reborn <p>Fri, Dec 2 2011</p> <p>Sphere Public Relations, a boutique PR consultancy specialising in the technology, digital and travel sectors is pleased to welcome independently owned digital agency, Reborn to its portfolio of clients. Based in Sydney, Reborn is one of Australia&rsquo;s fastest growing digital agencies, which specialises in lifestyle brands.</p> <p>&ldquo;It&rsquo;s exciting to be working with such a dynamic and fast growing digital agency. We are looking forward to helping Reborn spread the word about the great work the agency is doing for its amazing portfolio of clients,&rdquo; said Louise Roberts, Managing Director of Sphere Public Relations.</p> <p>Sphere Public Relations and its team of consultants have worked with the digital industry for many years in Australia and the UK.</p> <p>&ldquo;We&rsquo;ve had a great relationship over the past two years with global digital agency Reactive, which has recently taken its PR in-house, so this gave us the opportunity to work with what we believe is one of the digital industry&rsquo;s most exciting agencies,&rdquo; said Louise Roberts.</p> <p>Co-founder and Managing Director of Reborn, Sabir Samtani said: &ldquo;Reborn is entering an exciting growth phase for the agency and we are really passionate about the digital industry and the work we do for our clients, so we appointed Sphere PR to enable us to showcase this. We strive to get the best results for our clients, so we were really enthusiastic about working with a reputable PR agency that shared the same values.&rdquo;</p> <p>Sphere Public Relations&rsquo; point of difference is that it does not employ juniors or interns and only engages Public Relations professionals at Account Director level and above, who are able to work directly with clients from day one.</p> <p>The Reborn account is being headed up by Louise Roberts, supported by Sydney based Account Director, Lara Dawson.</p> Thu, Dec 08 2011 BENCH PR to represent Attachmate, Novell, NetIQ and SUSE <p>Fri, Dec 2 2011</p> <p>BENCH PR has extended its PR contract for Attachmate, Novell, NetIQ and SUSE, operating units of the Attachmate Group in Australia and New Zealand.</p> <p>BENCH PR had previously worked with both Attachmate and NetIQ before the acquisition of Novell in April earlier this year. The Attachmate Group now consists of four distinct IT brands and BENCH PR will drive the PR program for all four business units across the ANZ region.</p> <p>&ldquo;We really enjoyed working with the teams at Attachmate and NetIQ and are thrilled to win the contract to support all four business units moving forwards. Naturally there has been a lot of change over recent months, but there are some exciting developments coming down the track and some fantastic opportunities for the group in Australia and New Zealand and across the Asia Pacific region,&rdquo; said Jocelyn Hunter, managing director, BENCH PR.</p> <p>The BENCH PR team for Attachmate, Novell, NetIQ and SUSE includes Jocelyn Hunter, Jessica Sealby and Michelle Bong.</p> <p>The Attachmate Group is the last in a series of 2011 account wins for BENCH PR. Over the past few months the company has added Zendesk, Xero and Lockbox to its portfolio of clients.</p> Thu, Dec 08 2011 Samsung Electronics Australia Statement - Lambro Skropidis <p>Thu, Dec 1 2011</p> <p>Samsung Electronics Australia has confirmed that Mr Lambro Skropidis has resigned from the company. Mr Skropidis has held the role of Head of Marketing, Corporate Marketing Division, and had been with the company since May 2008.<br /> &nbsp;<br /> During his tenure the Samsung brand locally has grown by 55% in awareness terms, and by 140% in brand preference according to Samsung&rsquo;s own research. It is now arguably the largest and most influential brand in the consumer electronics industry.<br /> &nbsp;<br /> Samsung Electronics Australia Managing Director, Mr S.R. Yoon, expressed his sincere thanks to Mr Skropidis.<br /> &nbsp;<br /> Mr Skropidis&rsquo; resignation takes effect from December 1, 2011.<br /> &nbsp;<br /> Samsung has commenced an executive search in Australia and overseas for Mr Skropidis&rsquo; replacement.<br /> &nbsp;<br /> In the meantime, all Corporate Marketing related enquiries should be directed to Jai Sanderson, Corporate Communications Manager.</p> Thu, Dec 08 2011 Michelle McGrath joins health practice at Hill & Knowlton <p>Wed, Nov 30 2011</p> <p><img alt="" src="/sb_cache/news/id/216/f/Michelle McGrath Photo.jpg" style="width: 200px; height: 133px; float: right;" />Hill &amp; Knowlton (H&amp;K) has strengthened its award-winning health practice with the appointment of Michelle McGrath to its Sydney office.</p> <p>Michelle McGrath joins Hill &amp; Knowlton as an Account Manager, bringing with her over four years health and lifestyle experience in the UK, as well as digital communications expertise.</p> <p>Michelle will support Melissa Chlad, Health Director, and other communications specialists on an extensive portfolio of clients and following several new business wins.</p> <p>Prior to joining H&amp;K, McGrath held the position of Account Manager at London-based agency The Communication Group, where she was responsible for strategic planning, media relations, copywriting , branding, marketing, and event management for a number of clients including Capio Nightingale Hospital, Preventicum Centre of Preventive Medicine, Dubai Tourism and the London College of Fashion.</p> <p>Michelle has a Bachelor of Arts in Economics from the University of Manchester, UK.</p> <p>Melissa Chlad, Health Practice Director at Hill &amp; Knowlton said; &ldquo;Michelle is a very strong addition to our health division, bringing expertise in consumer health and health provider communications, as well as a strong digital communications skill set. With a range of existing health clients across the pharmaceutical, biotechnology, healthcare provider and government sectors, we look forward to continuing to offer our clients the highest level of expertise.&rdquo;</p> Thu, Dec 08 2011 Samsung Appoints New PR Manager for Australian Business <p>Tue, Nov 29 2011</p> <p><img alt="" src="/sb_cache/news/id/212/f/Richard Nobel_headshot.jpg" style="width: 154px; height: 200px; float: right;" />Samsung Electronics Australia today announced the appointment of Richard Noble as PR Manager for the Australian business.</p> <p>A senior communications consultant with over 12 years&rsquo; experience developing and implementing public relations strategies, Noble has worked across a broad range of categories in Australia and globally. Following a successful stint as Group Director for the Consumer Practice of Professional Public Relations working with Emirates, MasterCard and Dell, Noble has been developing corporate, consumer and internal communications strategies for a number of Australian businesses including National Australia Bank and Gloria Jean&rsquo;s Coffees.</p> <p>According to Jai Sanderson, Samsung Electronics Corporate Communications Manager, Noble will be responsible for developing and executing the company&rsquo;s external communications strategy for Australia and managing the relationship with agency partner, Edelman.</p> <p>Jai Sanderson said, &ldquo;Richard joins the Corporate Marketing team at Samsung at a very exciting time, with a number of groundbreaking launches and announcements imminent. The communications experience he brings from a diverse range of industries will prove invaluable to the team&rsquo;s strategic planning and campaign execution.&rdquo;</p> Thu, Dec 08 2011 Results of survey - State of Play: Social Media in Corporate Australia <p>Fri, Nov 25 2011</p> <p><a href="" target="_blank"><img alt="" src="/sb_cache/news/id/208/f/SMC Report.jpg" style="width: 200px; height: 128px; float: right;" /></a>In preparation for the Social Media &amp; Communications Summit that took place in Sydney this month, SR7 and Thinque undertook a ground-breaking research project into the use of social media in corporate Australia.</p> <p>The project identified and analysed the key trends, risks and opportunities shaping social media usage in Australia.</p> <p>The State of Play: social media in corporate Australia 2011/12 Report has been compiled to follow the well-recognised SWOT approach to considering business challenges and opportunities. It covers strengths, weaknesses, opportunities and threats associated with social media nominated by survey respondents.</p> <p>The report provides participants and delegates with insights into the current trends amongst some of Australia&rsquo;s leading corporations, government departments and NGOs in relation to the usage of social media and its integration into the business plans of various organisations.</p> <p><a href=" " target="_blank">Read the report.</a><br /> &nbsp;</p> Thu, Dec 08 2011 Aussie brands branch-out to Chinese social media <p>Fri, Nov 25 2011</p> <p>More Australian brands are seeking to establish a presence on Chinese social media platforms according to Andrew Collins, director of online communications agency, Mailman. The Shanghai-headquartered company has recently opened an office in Melbourne due to an increasing demand among Australian brands looking to engage Chinese customers in Australia - and in China.</p> <p>Mail<img alt="" src="/sb_cache/news/id/204/f/Chinese Social media networks.jpg" style="width: 240px; height: 254px; float: right;" />man&rsquo;s international clients include Citibank, American Airlines and Liverpool FC, with a growing Australian client base in the AFL and Victorian Government.</p> <p>Commenting on the rise in Chinese social media campaigns, Andrew Collins said: &ldquo;Australian brands are seeing the business benefits of engaging with customers on Facebook and Twitter and are now recognising the opportunity to do the same with their Chinese-speaking customer base on Q-zone and Weibo.</p> <p>&ldquo;With 235 million people on Chinese social media platforms, they are growing at a rate that surpasses many of their western equivalents - and in terms of scale they are among the most significant platforms in the world. More importantly, Chinese social media users interact and engage with brands much more than the users of Facebook or Twitter do,&rdquo; Collins continued.</p> <p>Recent statistics* state that almost 80 per cent of Chinese internet users believe a social media presence makes a brand more attractive and 81 per cent of Chinese youth check online comments before making a purchase decision.</p> <p>&ldquo;Most of the enquiries we get from Australia are from brand managers and digital marketers seeking advice on how to target the Chinese market. The first question is usually about which platforms they should use.</p> <p>&ldquo;The platforms are different and the language is different, but the rules of engagement are predominantly the same as what they&rsquo;re used to with Facebook and Twitter,&rdquo; said Collins.</p> <p><strong>Statistical snap-shot of Chinese social media:</strong></p> <p>There are currently 235 million social media users in China (a year on year growth of 33%):</p> <ul> <li>Half are in their 20s&nbsp;</li> <li>34 per cent log in every single day</li> <li>27 per cent have created a profile on 5 or more sites</li> <li>87 per cent have &lsquo;friended&rsquo; or follow brands</li> <li>The number of registered users on QQ, the number one Chinese instant messenger site is 636 million &ndash; roughly as many as the world wide audience of Facebook</li> <li>481 million are registered on Q-zone (social network)</li> <li>70 million are registered on renren (social network)</li> <li>200+ million are registered on Sina Weibo (micro blog)</li> <li>Facebook and Twitter do not exist in China</li> </ul> <p>Andrew Collins said the biggest growth area is among brands that are targeting tourists or students from China: &ldquo;The combined effect of a large Chinese population in Australia and the huge Chinese tourism and student market means Aussie brands can&rsquo;t really ignore the opportunity to market to a high-volume and highly-engaged online audience,&rdquo; Collins concluded.</p> <p>According to ABS data, there are approximately 670,000 people of Chinese birth or descent living in Australia, in addition, Tourism Australia states the Chinese market was worth $3.26 billion in total expenditure in 2010 with the potential to grow to between $7.4 billion and $9 billion by 2020.</p> Thu, Dec 08 2011 'Social Sofa' drives reality TV engagement <p>Wed, Nov 23 2011</p> <p>A newly launched research report has revealed &lsquo;the social sofa&rsquo; has become the new norm for Reality Television viewers, with fans flocking online to communicate about reality shows and obtain information about them.<br /> <br /> In 2011 people watched more television then ever and the online social media phenomenon that has occurred over the past two year has been a factor in influencing people&rsquo;s viewing habits.<br /> <br /> The report Reality Rules &ndash; Reality TV Viewer Insights Survey 2011 has found 67 percent of Reality TV fans use some form of social media whilst they were watching reality TV shows.<br /> <br /> Reality TV expert Emma Ashton of Reality Ravings, and social insights specialist, and consumer psychologist Julie Houston of Nitty Gritty Research, have conducted Australia&rsquo;s first survey examining Reality TV fans viewing habits and attitudes.<br /> <br /> The Reality TV Insights Survey carried out online with over 400 viewers nationally found 38 percent of viewers interacted on Facebook, and 35 percent of fans were on Twitter whilst the show was screening.<br /> <br /> Additionally, the study revealed Facebook and blogs remain at the top of the social media hierarchy, with more fans using both to discuss their favourite shows.<br /> <br /> &ldquo;Viewers clearly like the social nature of the format of reality TV, and people using social media during or after a reality TV episode are more likely to become an entrenched fan of show,&rdquo; said Emma Ashton.<br /> <br /> &ldquo;These fans who are using &lsquo;the social sofa&rsquo; are more likely to watch the shows more regularly, and get emotionally involved with the series and with the contestants&rdquo; said Ms Ashton<br /> <br /> The Reality Rules report also showed casting and editing of reality shows was crucial to a show&rsquo;s success.<br /> <br /> &ldquo;Eighty-four percent (84%) of viewers said they found it easy to get emotionally involved with these shows, and 72 percent enjoyed seeing drama and controversy between contestants,&rdquo;<br /> <br /> &ldquo;If Networks and Production Companies get the right mix of contestants which resonates with the viewer, as well a some drama either on or off screen, then they are well on the way to having a hit reality TV show,&rdquo; Ms Ashton of Reality Ravings said.<br /> <br /> Findings demonstrate that brand placement was extremely effective with 93 per cent of respondents admitting to being influenced by the advertising and information in the shows.<br /> <br /> Ninety-eight percent (98%) of viewers made an association with brands aired during Reality TV viewing.<br /> <br /> The top brands recognised during the survey (which was conducted in August 2011) were:<br /> <br /> &bull; Coles<br /> &bull; Qantas<br /> &bull; Handee Wipes<br /> &bull; Freedom<br /> &bull; Woolworths<br /> <br /> &ldquo;Advertisers are definitely getting more for their money by aligning with reality shows. This research revealed that a show&rsquo;s sponsors were very well recognised by viewers, even well after the series had finished screening,&rdquo; Ms Houston said.<br /> <br /> &ldquo;Reality TV viewers like the information they receive from reality shows, this would indicate they are more receptive to brand placement and lifestyle messaging then other formats.&rdquo;<br /> <br /> &ldquo;With the high number of viewers interacting in the social media and online, advertisers need to rethink the advertising opportunity, extending it to a conversation with the consumer after the show has finished airing.<br /> <br /> &ldquo;Also innovation within advertising space is increasingly important as the research showed 68 percent of viewers fast forwarded through the advertisements and eight percent watched shows online.<br /> <br /> &ldquo;The more effective advertising within Reality TV will offer useful content and integrate well with the show rather than employ the traditional model which has been more about disrupting the consumer with a brand spruik and memorable tag line.&rdquo; Ms Houston of Nitty Gritty Research said.<br /> <br /> The full report on dedicated Reality TV insights research can be found at <a href="" target="_blank"></a> or <a href="" target="_blank"> </a><br /> &nbsp;</p> Thu, Dec 08 2011 James Griffin, recognised as NSW Young Business Person of the Year <p>Wed, Nov 23 2011</p> <p><img alt="" src="/sb_cache/news/id/200/f/headshot james SR7.jpg" style="width: 80px; height: 80px; float: right;" />Young entrepreneur, James Griffin, has been recognised with the Young Business Person of the Year Award at the NSW Business Chamber&rsquo;s Annual Awards Dinner at the Sydney Town Hall on Friday night.</p> <p>Young Business Person of the Year identifies an inspirational young person aged between 18 &ndash; 30 years old who, through their own commitment and passion, has built a successful business. This award acknowledges young business leaders who demonstrate outstanding entrepreneurial spirit, strategic direction, and innovative ideas whilst providing inspiration to a new generation of upcoming young business people.</p> <p>James Griffin was recognised with the Award for his achievements in building his company, SR7 Social Media. While at university, James recognised a niche opportunity to help business manage their social media reputation. Since starting the business in 2008, SR7 now works with national and global companies providing support and advice that is uniquely Australian.</p> <p>&ldquo;Congratulations to James Griffin on being recognised by his peers as the business person of the year,&rdquo; said Eddie Reginato, Sydney North NSW Business Chamber Regional Manager.</p> <p>&ldquo;James has seen an opportunity in the tremendous change in the way we communicate through social media to provide a service to businesspeople trying to grapple with the new reality of communicating with customers.&rdquo;</p> <p>James Griffin said he was honoured to be recognised by the NSW Business Chamber as the Young Business Person of the Year.</p> <p>&ldquo;SR7 provides business with social media intelligence and that helps them to understand what consumers and interest groups are saying about their products and services,&rdquo; Mr Griffin said.</p> <p>&ldquo;I&rsquo;d like to think that this is encouragement to any young person who&rsquo;s had a novel idea that with a bit of hard work and faith you can turn it into something that will sustain you.&rdquo;</p> <p>The Young Business Person of the Year Award was sponsored by NRMA BusinessWise.</p> Thu, Dec 08 2011 Res Publica Appoints New Account Director <p>Thu, Nov 3 2011</p> <p>Res Publica has strengthened its senior team, hiring a new Account Director to join its consumer and lifestyle division.</p> <p>&nbsp;<img alt="" src="/sb_cache/news/id/184/f/Sarah Kittel Cropped.JPG" style="width: 232px; float: right; height: 299px" /></p> <p><strong>Sarah Kittel </strong>will work across key clients including Lion, Popina, Unilever and Priceline. Prior to joining Res Publica, Sarah worked on a range of multidiscipline campaigns for major consumer and commodity brands in the United States including Campbell Soup Company, McCormick, Kellogg&rsquo;s, Chiquita, National Pork Board and Milk PEP (Got Milk?). With strong experience in digital strategy development, Sarah has frequently combined the strengths of traditional and social media to deliver maximum results for a variety of campaigns.</p> <p>&nbsp;</p> <p>Res Publica&rsquo;s Director, Melissa Cullen, said &ldquo;We&rsquo;re always on the hunt for top talent so we are very excited to have Sarah join the Res Publica team and once again expand our consumer and lifestyle offering.&rdquo;<br /> &nbsp;</p> Thu, Dec 08 2011 State of Social Media Survey <p>Wed, Nov 2 2011</p> <p>In preparation for the <a href="" target="_blank">Social Media &amp; Communications Summit</a>, SR7 and Thinque are undertaking a ground-breaking research project into the use of social media in corporate Australia.</p> <p>The project will identify and analyse the key trends, risks and opportunities shaping social media usage in Australia.</p> <p><a href="" target="_blank">This survey</a> is an opportunity to participate in a landmark study into the use and application of social media by Australian businesses and governments.</p> <p>The State of Social Media Survey takes only five minutes and your input is critical to providing a greater understanding about social media usage and behaviour in our market.</p> <p>Please<a href="" target="_blank"> click here</a> to participate in the State of Social Media 2011 survey. The survey closes midday on Thursday 3 November.</p> <p><strong>About the Social Media and Communications Summit </strong></p> <p>The <a href="" target="_blank">Summit</a> is for any business leader who is serious about building successful brands online and offline, taking a holistic view on future business opportunities, and wanting to steer an intelligent course in the constantly shifting social media landscape.</p> <p>SR7 is also offering a special PRIA delegate rate of $995. <a href="" target="_blank">Find out more</a>.</p> Thu, Dec 08 2011 Social Media Most Influential Channel for B2B <p>Thu, Oct 27 2011</p> <p>&nbsp;<em>First Featured on <a href="" target="_blank">B &amp; T News </a>and written by Miro Sandev</em></p> <p>Social media communication has become the most influential channel for business purchases globally, ahead of face-to-face meetings, conferences, client entertaining or traditional trade advertising in most markets.</p> <p>When it comes to leading influencers &ldquo;Conversations with people from a<br /> company/organisation on a social network&rdquo; ranked highest scoring 15%, according to a global survey conducted by GlobalWebIndex.</p> <p>The second ranked motivation was &ldquo;direct mails&rdquo;, scoring 13%. Among senior decision makers &ndash; those at senior manager level and above &ndash; conversations were level with &ldquo;sales presentations&rdquo;, both scoring 16%.</p> <p>Conversations online now outrank advertising, direct mailings, webinars, conferences and corporate events while &ldquo;Branded communities created by the company/organisation&rdquo; are seen as more influential than corporate events / entertainment the report suggested.</p> <p>Some markets still favour face-to-face meetings but in Australia, Spain, Argentina, the UK and Japan &ldquo;online conversations&rdquo; are most valued over &ldquo;sales presentations&rdquo; according to the research.</p> <p>&quot;Our research highlights the need for B2Bmarketers to have a sophisticated strategy for leveraging the right platforms, empowering their staff to participate and making contact with client decision markers,&rdquo; said Brett Petersen, senior strategy consultant at GlobalWebIndex.</p> <p>The research also revealed that B2B decision makers are the most socially active consumers for all markets and demographics. This underlines how fundamental social media has become to B2B marketing.</p> <p>As of June 2011, global figures show that: 39% of decision-makers had used a micro-blog in the last month versus 22% for the average internet user and 60% had used a social network versus 50% for the average. And despite an already high level of social networking, usage is increased from 41% to 60% over the two years surveyed.</p> <p>The research was based on interviews with 17,425 purchase decision makers in 27 markets from July 2009 to June 2011, across 14 categories and five different sizes of company.</p> Thu, Dec 08 2011 King Gee and Public City Launch the New Workboardie <p>Thu, Oct 27 2011</p> <p>&nbsp;<em>First Featured on <a href="" target="_blank"> </a>&nbsp;and written by Belle Kwan</em></p> <p><strong>Client:</strong> King Gee</p> <p><strong>Agency</strong>: Public City</p> <p><br /> <span style="font-size: 16px"><strong>Background</strong></span></p> <p>Contrary to what many clients and advertisers believe, the media aren&rsquo;t sitting around hoping and praying for the launch of a new product to write about. It&rsquo;s rare that the chief of staff of the Herald Sun will stop his or her busy newsroom, drop the story on the earthquake, turn a blind eye to the ousting of a prime minister, deem a scandal boring and replace them all with a story on a new range or workwear for tradies. Unless, of course, it&rsquo;s worthy of public interest or seriously entertaining. The news media are often the primary target because it is this sector of the media that has the most influence on the public&rsquo;s perceptions, opinions and desires.</p> <p>The mainstream media are extremely powerful when it comes to framing, creating interest and, yes, driving sales in a short space of time. So when KingGee and Public City had the task of launching Workboardie, a dual work and surfboard short for tradesmen, it needed a story strong enough to warrant mainstream media attention and fun enough to inspire them that it could be a human interest story, not just a product shot for the product pages. This was new ground for KingGee at the time. The iconic brand had great resonance with the older tradie, but had lost ground with the younger tradesman in recent times.</p> <p>The brand needed to build a connection with a younger target to grow and remain relevant to new tradies on the job. The Workboardie was designed for the young tradie who goes to the beach after work, and goes to work in his boardies. Boardies are seen on job sites during the warmer months, because they&rsquo;re lightweight, comfortable and don&rsquo;t require a change after work. But they&rsquo;re not safe and nor are they very professional looking. The Workboardie was therefore built with the same toughness and durability of normal work wear, using a lightweight and quick dry fabric but designed as a board short.</p> <p><br /> <strong><span style="font-size: 16px">Objectives</span></strong></p> <p>Tradesmen between the ages of 17 and 27 were identified as the target audience and the key message to communicate to this group was that the Workboardie was built for performance at work and life at the beach. KingGee&rsquo;s business objective was to sell 6000 units from October 2009 to February 2010 through public relations only. The product was completely new for KingGee and therefore the budget was kept relatively small, to gauge the market&rsquo;s interest before mass production. Therefore, another key objective was to give the range a strong foundation for growth. The challenge was to make this product newsworthy. Getting it into new product pages in men&rsquo;s or tradie magazines was a given, due to its relevance to these sections. But how do you make it mainstream news, without losing focus on the product itself? The other challenge was to do so in a short space of time. Small budgets spread over long periods of time would not make the kind of noise that moves people.</p> <p><strong><span style="font-size: 16px">Strategy</span></strong></p> <p>Content analysis on tradie-related stories, surf-related stories and the media that both audiences consume, showed little opportunity for a tradie work wear product story in the news. The Workboardie appeal was broadened to encapsulate blue collar and white collar workers &ndash; half the population. Credible content had to be created to link the product to the great Aussie culture, in great Aussie larrikin style, ensure the product&rsquo;s credibility and tough credentials, and position Workboardie as legitimate work and surf wear. The tone of the approach was light &ndash; and all content was purposely created to ensure the story was taken as such.</p> <p>Mainstream tabloids were the prime focus, considering the influence these newspapers have on television and radio. Together, they would elevate the importance and value to the vertical publications.</p> <p><strong><span style="font-size: 16px">Execution</span></strong></p> <p>The program had three key phases:</p> <ul> <li>create visual conduits for the message</li> <li>study the differences in the summer lifestyle and beach behaviour of white and blue collar workers to illustrate the need for a Workboardie in Australia, and</li> <li>encourage trial and seed to the public through giveaways.</li> </ul> <p>Three visual conduits were prepared. First up was a full-size long surfboard, custom-designed to look like a tradie&rsquo;s workbench on one side, and &lsquo;surfie like&rsquo; on the other. The work board side posed the question, &lsquo;What&rsquo;s built for work and surf?&rsquo; This was used as a media send-out to the leading mainstream media, to commence negotiation of story angles. Second was an image of a toolbox with the product inside, on a surfboard, on the sand, at the beach. This was to assist with setting up giveaways, but also provided us with the inspiration for what later became our media kit: a bright red toolbox with all relevant information and product inside.</p> <p>Finally, and to truly extend the larrikin tone through the release and into the media contacts, a professional image of each public relations consultant had a bikini top superimposed on it &ndash; again, demonstrating work and surf. The study formed the crux of the launch. It gave a reflection of Australians&rsquo; beach behaviour, from the perspective of male white and blue collar workers. It allowed for enough credibility and scope for an entertaining news story, with true relevance to the product, so as to not make it a pure product (and hence, to the media, boring) story. Tradies were researched on the day media interest was sought &ndash; subsequently the authenticity of the spontaneous interviews was genuine.</p> <p>In this case, it made for a great yarn, and resonated exceptionally well with the varying audiences. Packaged together, the media kit became a visual conduit for the key message: work wear made for work and surf. The content gave it enough credibility to inspire the media to consider a story and each journalist&rsquo;s individual take on it made for a very interesting read. Giveaways are the bread and butter of any product launch campaign. Supported by light-hearted ideas and given creative free rein, radio stations nationwide had a field day with promo concepts such as &lsquo;tool of the week&rsquo; (to win a Workboardie) and &lsquo;wise cracks&rsquo; (to win a Workboardie). We even challenged one radio announcer to wear the Workboardie with stilettos to work for one full day, after mispronouncing KingGee. If she could do this, KingGee would give away a Workboardie. Such ideas really appealed to radio &ndash; over 10 radio stations ran on-air giveaways, some for over 10 weeks.</p> <p><strong><span style="font-size: 16px">Results</span></strong></p> <p>The campaign successfully engaged the key KingGee media with coverage spanning 105 different media (TV, print, radio, online). The key message was communicated in 100 percent of coverage and targeted to the core demographic. 80 percent of the coverage came out within the first four weeks of the campaign&rsquo;s commencement. More than eight million people were reached through media activity over the course of the campaign. KingGee sold out of the Workboardie in the first two weeks of the campaign. Over the course of the campaign (October 2009 to February 2010) 10,819 units were sold, 45 percent more than initially forecast.</p> Thu, Dec 08 2011 Top companies double their social media presence compared to last year <p>Wed, Oct 26 2011</p> <p>More than 80 percent of companies listed on The Wall Street Journal&rsquo;s Asia 200 Index have a corporate social media presence, up from 40 percent last year, according to the <a href="" target="_blank">2011 Asia-Pacific Corporate Social Media Study</a> by leading global public relations firm <a href="" target="_blank">Burson-Marsteller.</a> Showing dramatic growth, the top companies in Asia closed the gap with Fortune 100 companies, where <a href="" target="_blank">84 percent </a>of companies use social media channels for corporate marketing and communications.</p> <p>Overall, however, companies in Asia continue to use social media to &lsquo;push&rsquo; news and information at users, rather than engage in discussions, with 33 percent of activity across Asia-Pacific focusing on basic media and influencer outreach, as opposed to engagement on substantive corporate topics such as Corporate Social Responsibility or Thought Leadership. Only nine percent of firms surveyed use corporate blogs for corporate marketing and communications, despite their value in helping explain complex topics.</p> <p>&ldquo;More often than not Australian companies are taking a &lsquo;build it and they will come&rsquo; approach to social media, creating platforms and populating it with company information and news, without adapting content or tone, based on audience response. It&rsquo;s for this reason that we&rsquo;ve seen a low level of audience engagement in this year&rsquo;s study,&rdquo; said Carly Yanco, Head of Digital at Burson-Marsteller Australia. &ldquo;Social media use has evolved significantly in the last two years and companies need to evolve with it. It&rsquo;s not about the latest feature on your product or a new service offering, it&rsquo;s about the benefits they provide and the reason people will want to know about it.&rdquo;</p> <p><u>Key findings from the study include:</u></p> <p>&bull; 81 percent of top Asian companies have a branded corporate social media presence, over double the figure for 2010 and in line with the 84 percent of Fortune global 100 firms<br /> &bull; 31 percent of companies use at least three social media channels, up from three percent in 2010<br /> &bull; 19 percent of companies still have no official corporate social media presence<br /> &bull; 30 percent of companies use social networks for corporate marketing and communications, up from 20 percent in 2010<br /> &bull; 28 percent of companies use micro-blogs for corporate marketing and communications, up from 18 percent in 2010<br /> &bull; 62 percent of social media channels surveyed were inactive, and the same percentage of companies do<br /> not promote their social media channels on their homepages</p> <p>&ldquo;The fact that twice as many Asian multinationals are using branded social media channels this year compared to last underlines the opportunity for global corporate communications on digital platforms based in Asia,&rdquo; said Bob Pickard, President and CEO of Burson-Marsteller Asia-Pacific. &ldquo;Companies in Asia are approaching Western levels of adoption but there&rsquo;s a long way to go when it comes to community engagement in cultures where &lsquo;face&rsquo; remains more important than Facebook.&rdquo;</p> <p>The percentage of leading companies in Asia with dedicated video sharing channels is up 50 percent over last year to 12 percent. This is still below the global average of 57 percent as found by the <a href="" target="_blank">Fortune 100 Social Media Check-up</a>. Video is incredibly popular on the Internet and easily drives conversation, but the great majority of company video sharing channels are product marketing vehicles.</p> <p>&ldquo;To reach and persuade stakeholders today, it is not just the vocabulary and tone of corporate marketing and communications that must evolve,&rdquo; said Bob Pickard. &ldquo;More important, companies must adopt a mindset that puts listening and acting genuinely and transparently front and centre. And, they must understand how to deal with negative feedback expressed publicly that could resonate and escalate.&rdquo;</p> <p><a href="" target="_blank">View the Study on Slideshare</a><a href="" target="_blank"><br /> View the summary presentation on Slideshare</a></p> Thu, Dec 08 2011 Industry veterans launch powerhouse event creation company <p>Wed, Oct 26 2011</p> <p>A new force in the Australian event production and creation sector has been unveiled this week with the launch of<strong> Newlight </strong>event creation. Having acquired the business interests of industry stalwarts, Videoplus &amp; Showcorp, the Newlight team is able to draw on the combined experience of over 100 years, delivering a unique &lsquo;one-stop&rsquo; event capability for its clients.</p> <p>Showcorp and Videoplus have produced events, big and small, for its diverse client base across Australia and New Zealand. Both companies have executed some of the country&rsquo;s largest scale events including most notably, the Singapore Airlines A380 Launch, the NSW Premiers Gala and Christmas Concert Series and the current outdoor emblematic pink building lighting campaign for October&rsquo;s National Breast Cancer Foundation.</p> <p>Newlight combines event infrastructure, state of the art technical expertise, creative event experience and delivery capability - all under one roof. Newlight CEO Bob Dewstow said the company was determined to provide fully integrated solutions for its customers under a single offering.</p> <p>&ldquo;We&rsquo;ve brought together some of Australia&rsquo;s most talented people in the events sector to build a true vision for Newlight that will deliver a vastly improved offering for our customers at all levels of events&rdquo; Dewstow said.</p> <p>Creative Director John Meillon Jnr, said the core vision of the new company was to help clients fully deliver on the vital purpose of their event &ndash; successful communication &ndash; and to execute this in the best possible way.</p> <p>&ldquo;A successful event is not just about technical know-how and production delivery, it is about truly conveying the desired message and achieving the outcome for the audience that the client is after - this takes understanding of the key objectives as well as creative execution&rdquo; he said.</p> <p>Whether it&rsquo;s a small business meeting, a big team conference or a gala event, Newlight brings the same event creation vision to the project with an uncompromising capacity to deliver concept, production, technical and creative services.</p> <p>The company intends to target corporate and government sectors as well as associations and charities across Australia and New Zealand working in cooperation with its network of partners and affiliates.</p> <p>&ldquo;We believe that there is more to an event than just bumping in, setting up and operating the AV gear. The communication outcome is paramount and we understand that every element of the production, from concept to delivery, the theme, the content, the ambience and the technical delivery is critical to success.</p> <p>The key is effectiveness and Showcorp has been a leading brand in event production and Videoplus has been outstanding in its audiovisual delivery of effective conferences and events.&rdquo;</p> <p>Meillon said the amalgamation had allowed the company to consider the future of the events sector as a whole with renewed vision.</p> <p>&ldquo;An event is so much more than any one of its components, its an investment in an experience and the magic of showbiz puts the sparkle and the results into the ultimate audience response you are seeking &ndash; we are looking at all our customer events in this new light and intend to continue to deliver the very best in customer service and event execution that you will find in Australasia&rdquo; he said.</p> <p>Meillon said importantly for customers that would mean start to finish services, including post event follow-through to assessing effectiveness, thereby enabling them to continually improve outcomes.</p> <p>Over the next 12 months Newlight will release several innovative tools to assist event organisers in maximising the outcomes of their events for both delegates and exhibitors. <a href=" " target="_blank"> </a></p> Thu, Dec 08 2011 H&K strengthens health and public affairs offerings with senior hire <p>Wed, Oct 26 2011</p> <p style="text-align: center;"><img alt="" src="/sb_cache/news/id/176/f/Laura.jpg" style="width: 180px; height: 120px;" /></p> <p>Hill &amp; Knowlton (H&amp;K) has strengthened its award winning Health and Public Affairs offerings with the appointment of Laura Ryan as Associate Director.</p> <p>A former Federal Government senior adviser and Departmental campaign manager, Ms Ryan has wide experience in the political and communications sectors.</p> <p>Her most recent role has been working with the Department of Health and Ageing in the communications team. Prior to this she was Press Secretary to the Hon Nicola Roxon, Minister for Health and Ageing, including during the last Federal Election campaign.</p> <p>She has also served as Media and Senior Policy Adviser to the Hon Alan Griffin, Minister for Veterans&rsquo; Affairs; and Campaign Manager and Public Affairs Manager in the Department of Health and Ageing.</p> <p>Prior to these roles she worked as a producer for ABC Radio in Canberra.</p> <p>Hill &amp; Knowlton Australia Managing Director, Sue Cook said Ms Ryan&rsquo;s appointment would not only add depth to the company&rsquo;s health communications team under the leadership of Health Practice Director, Melissa Chlad, but she would also be a valuable asset to the Public Affairs practice and also work across the business with clients on stakeholder engagement, issues management and media strategy.</p> <p>&ldquo;Laura has an impressive track record in effective media liaison and stakeholder relationship development to build improved public awareness of key issues, such as the national health reform agenda,&rdquo; Ms Cook said.</p> Thu, Dec 08 2011 Tasmanian senior communicator elected to peak national PR body <p>Wed, Oct 26 2011</p> <p>Senior Tasmanian communications specialist Nicolas Turner has been elected national president of the peak professionalbody of communicators, the Public Relations Institute of Australia (PRIA).</p> <p>Nicolas Turner was elected at PRIA&rsquo;s annual general meeting in Sydney last night.</p> <p>Nicolas, who is managing director of integrated strategic communications consultancy Corporate Communications (Tas) Pty Ltd, is the third national president to have come from the statewide firm.</p> <p>In congratulating Nicolas on his election, consultancy chairman Tony Harrison said the fact that he was the third national president to come from the consultancy was testimony to the quality of practitioners in Tasmania in general and from Corporate Communications in particular.</p> <p>&ldquo;We are obviously proud of the fact that our peers are recognising the communication strengths of our people and to have three national presidents from the one consultancy, is a particular achievement and unprecedented for PRIA,&rdquo; Mr Harrison said.</p> <p>The other former national presidents from Corporate Communications are the consultancy&rsquo;s founder Greg Ray who is now living interstate and current chairman Tony Harrison, both of whom are Fellows of the PRIA.</p> <p>&ldquo;Nicolas&rsquo; elevation to head our peak professional body comes at a time when the communications profession is embracing new and exciting challenges with the rise of social media and greater emphasis on more targeted and strategic communications with key stakeholders,&rdquo; Mr Harrison said.</p> <p>Nicolas joined Corporate Communications almost 17 years ago after a career in newspaper journalism. He was appointed its managing director last year. Nicolas specialises in media liaison and crisis and issues communication on behalf of the consultancy&rsquo;s client base. He also conducts its award-winning media training programs that are tailored for clients&rsquo; specific needs.</p> <p>&ldquo;There is no doubt that this will prove to be challenging times for our profession and the professional body,&rdquo; Nicolas said.</p> <p>&ldquo;With the advent of new communication mediums particularly social media, the role of the professional communicator has changed. While we will never abandon the core communication principles of our profession, we are now adapting to the way social media is impacting on how messages are disseminated. Communication professionals are ensuring that social media is integral to the communication strategies we develop for organisations, businesses, governments of all levels, not for profits and individuals.&rdquo;</p> <p>&ldquo;Now more than ever, communication must be professional, effective and above all ethical.</p> <p>&ldquo;PRIA plays a key role in all these areas and I will be using my presidency to enhance our professional body&rsquo;s role and to ensure we continue to grow our member base so that all sectors can continue to be to confident that they are dealing with communicators who are governed by the highest professional standards and ethics,&rdquo; Mr Turner said.</p> Thu, Dec 08 2011 Communicado bolsters senior line-up <p>Wed, Oct 26 2011</p> <p>On the back of some new business wins Melbourne based Marketing agency Communicado has hired three new Account Directors across PR, Brand Activation and Digital services.</p> <p>Glenn Hall joins Communicado bringing a wealth of experience and passion to the promotional division having worked across a variety of accounts including Parmalat, Kraft and Hisense.</p> <p>Kate Hughes, formerly at Bullseye now heads up Communicado digital services with a strong emphasis on social media. With experience across a wide range of integrated digital campaigns in Australia and the UK, Kate has managed accounts including Zoos Victoria, APT and NAB.</p> <p>Paul Houlihan joins Communicado bringing with him 10 years experience working in PR agency and in-house roles. Paul has extensive experience in consumer PR, having managed the public relations team for global videogame Publisher THQ Asia Pacific for 5 years. Paul&rsquo;s consumer life style experience includes such brands as Disney, Nickelodeon, WWE and UFC.</p> Thu, Dec 08 2011 EMQ & De Wintern create world's best crisis management team <p>Tue, Oct 18 2011</p> <p>Two of the best practitioners of crisis management, EMQ and The De Wintern Group (De Wintern), have announced a strategic partnership to offer a complete crisis and emergency management service. The two organisations have complementary skills and in-depth knowledge that ensures their clients get the best available crisis management expertise.</p> <p>The EMQ team are expert technicians with backgrounds that span a range of industries including marine and mining engineering, and various branches of the military and police. EMQ specialises in crisis and emergency operational management systems, tools and training services and has helped some of the largest and most issues rich organisations in the world protect themselves, by empowering them to better manage and prepare for situations and crises that damage reputation. EMQ&rsquo;s proprietary online platform, called EMQnet, hosts the crisis management systems of many large multinational organisations.</p> <p>De Wintern manages the strategic communications component of crises management and the team are experts in reputation protection. Managing director David Van has managed some of Australia&rsquo;s largest crises over the past twenty years and has advised on three Royal Commissions. De Wintern provides clients with reputation resilience by deploying proprietary crisis and issues management tools.</p> <p>EMQ and De Wintern&rsquo;s combined offering will facilitate complete reputational protection across clients&rsquo; businesses by helping them safeguard their reputation during their day to day operations and through their communications efforts.</p> <p>&ldquo;Our expertise is in the operational side of crisis management and we offer our clients complete protection in this space.However up until now we lacked the resource to provide clients with complete reputational protection through strategic communications,&rdquo; said EMQ managing director, Gary Rigby. &ldquo;Partnering with De Wintern allows us to provide clients with an end-to-end issues, crisis, and reputation management package, not only in the reactive stage but also in the proactive ongoing management of issues.&rdquo;</p> <p>&ldquo;Every PR agency with a website seems to offer &lsquo;crisis management&rsquo; but few have any real expertise and even those that do only offer the communications aspect of crisis management. Our partnership with EMQ allows us to provide the broadest and deepest expertise available,&rdquo; said De Wintern managing director, David Van. &ldquo;This partnership positions us in the market place as a leader in issues and crises management within Australia and across the globe.&rdquo;</p> <p>EMQ and De Wintern have worked across the table from each other on a number of different client projects and it was clear both organisations have the highest level of expertise available so it made sense to offer clients the best of both organisations,&ldquo; said Van.</p> <p>&ldquo;This is not just a loose referral arrangement but a true cooperative partnership designed to bring our clients true expertise,&rdquo; said Rigby. &ldquo;We will move towards a formal merger or some sort of JV once we see that this arrangement delivers real value to our clients.&rdquo;</p> Thu, Dec 08 2011 Currie Communications Announces New PR Global Network Affiliate <p>Tue, Oct 18 2011</p> <p>MELBOURNE&ndash;based Currie Communications today announced that The Conroy Martinez Group<br /> has joined the Public Relations Global Network (PRGN) as its new Miami, Florida member.</p> <p>PRGN is the world&rsquo;s fourth‐largest network of independent public relations agencies. Currie Communications is the Australian member of PRGN and The Conroy Martinez Group is the 41st agency to join the worldwide network.</p> <p>&ldquo;PRGN is pleased to welcome The Conroy Martinez Group to our flourishing network of independent agencies,&rdquo; said Currie principal and PRGN president‐elect Mark Paterson. &ldquo;It had been a mission for PRGN to have representation in one of the fastest growing regions of the U.S. The firm has tremendous expertise working with companies in the South‐eastern United States but also has great reach into Latin America. Their scope of capabilities and multicultural experience will provide a valuable contribution to the PRGN network.&rdquo;</p> <p>Headed by President and CEO C.L. Conroy, APR alongside Vice President Jorge Martinez, The Conroy Martinez Group is a bilingual, full‐service public relations, marketing and social media agency.</p> <p>In its 21 years in business, the agency has conducted national and Florida‐wide, traditional, social media and marketing campaigns for such clients such as Coca‐Cola, Baptist Health South Florida, Miami Seaquarium, Fisher Island and many others. The Conroy Martinez Group has represented clients in a variety of industries, including health care, corporate communications, banking, service industry firms, entertainment, travel and tourism, business, real estate and retail.<br /> &nbsp;</p> Thu, Dec 08 2011 Invitation to one of a national series of workshops <p>Wed, Oct 12 2011</p> <p style="text-align: center;"><img alt="" src="/sb_cache/news/id/172/f/ABDC.jpg" style="width: 240px; height: 58px;" /></p> <p>Presented in New South Wales by Associate Professor Catherine Sutton-Brady, University of Sydney and Mr Jeff Laurie, THINK Education</p> <p><u>Thursday, 27 October, 2011 </u><br /> 4:00 pm &ndash; 5:00 pm, Zofrea Room, Building C10A, Level3,<br /> Macquarie University, North Ryde</p> <p><u>Monday 31 October 2011</u><br /> 8:00 am &ndash; 9:00 am, Conference Room, Level 7, UNSW CBD Campus, 1 O&rsquo;Connell St, Sydney</p> <p><u>Thursday 3 November 2011</u><br /> 9:30 am &ndash; 10:30 am, Room 214/215, Level 2, Economics and Business Building,<br /> The University of Sydney, Cnr Codrington &amp; Rose Sts, Darlington</p> <p><u>Wednesday, 9 November, 2011</u><br /> 6:00 pm &ndash; 7:00 pm, Room 37, level 3, Building EB, Parramatta Campus, University of Western Sydney<br /> Cnr Victoria Road &amp; James Ruse Drive, Rydalmere</p> <p>Please choose the event most suitable to your calendar and RSVP for all events to Ms Heather Belchamber via email (<a href=""></a>) or Tel: (02) 89356050 to assist in catering.</p> <p><strong>About the workshop</strong><br /> Academic standards are one component of the new quality and regulatory framework which will be administered by the Tertiary Education Quality and Standards Agency (TEQSA). The Australian Business Deans Council has formed a working party to develop proposed threshold learning outcomes for the Marketing discipline. The output will be a document specifying learning outcomes, which will be submitted to TEQSA for consideration in evidencing learning standards of Marketing degrees. In order to maximize the impact of this document, an important part of the development process involves substantial consultation with the Marketing community.</p> <p>The discussion in the workshop will centre around three broad issues. First, the motivation and background that requires us to develop this document in consultation with the Marketing community. This discussion will include the likely role of TEQSA in regulating the education market, and the relationship to current regulatory frameworks and agencies (e.g. the Australian Qualification Framework). Second, we will discuss the core principles guiding development of threshold learning outcomes, the scope and nature of Marketing as a discipline, and the working party&rsquo;s stated learning outcomes. Third we seek input from as wide an audience as possible, including educational service providers, graduate students and employers. An opportunity will therefore be given for participants to provide feedback, both within the session, and following the session by way of formal feedback mechanisms.</p> <p>This workshop is one of a national series by the Marketing Learning Outcomes Working Party. Support is provided by the Australian Business Deans Council and each host university. The workshops are open to all providers of bachelor and coursework masters degrees including universities, private higher education providers and TAFE Institutes (or appropriate state-based equivalent). We welcome participation from employers, graduates and students in Marketing, and other stakeholders with an interest in learning outcomes for the Marketing discipline.</p> <p>The draft report of the Marketing Learning Outcomes Working Party can be found at: <a href=" " target="_blank"> </a></p> <p>This workshop is free of charge. Please forward this flyer to anyone who you believe has an interest in learning outcomes for the Marketing discipline.</p> <p><strong>About the speakers</strong></p> <p><em>Catherine Sutton-Brady, Associate Professor of Marketing, University of Sydney Business School</em></p> <p>Associate Professor Catherine Sutton-Brady is the Associate Chair of the Discipline of Marketing at The University of Sydney Business School. Catherine is also currently the Program Director for the Master of Marketing. She has previously held the role of Program Director for the Master of Commerce (2008-2010) and led a major review of this cross-disciplinary program in 2010. Her teaching is predominantly in international marketing and business to business marketing. Her research interests also lie in the area of business to business marketing and international marketing. She has published in these areas as well as in the area of higher education and assessment.</p> <p><em>Jeff Laurie, Head of APM College of Business and Education, Think Education</em></p> <p>Jeff is Head of the APM College of Business and Communication, a College within THINK: Education Group, which in turn is part of SEEK Ltd, a listed public company. Jeff has managed education businesses at several universities and previously held academic positions in Marketing at UTS, UNSW, UWS, Wollongong, the Australian Graduate School of Engineering Innovation, and the Bachelor Institute of Indigenous Tertiary Education. A former Australian Trade Commissioner with a broad span of private and public sector marketing experience, Jeff brings a strong practitioner perspective to the Working Party, as well as representing the views of private providers from the education sector on learning outcomes.</p> <p>You can find more information at <a href="" target="_blank"></a></p> Thu, Dec 08 2011 Publicity Queen to manage PR for George Clooney and Martha Stewart <p>Mon, Oct 10 2011</p> <p>Boutique public relations agency, Publicity Queen, has been appointed to manage the PR for George Clooney and Martha Stewart&rsquo;s upcoming visit to Australia for the <em>Global Leadership Forum</em>.</p> <p>Presenting at the one-day business event hosted by The Growth Faculty, Clooney and Stewart headline a remarkable line-up of speakers that also include Noble Peace Prize winner Muhammad Yunus; Richard Simmons who is known as the &lsquo;CEO of hip hop music&rsquo;; Jeff Taylor who founded; and Michael Firtek who is the world authority on building and keeping reputations online.</p> <p>Publicity Queen has been engaged to generate awareness for the inaugural event within the corporate market through leveraging, and in some cases redefining, the fame and prominence of each of the speakers.</p> <p>The agency&rsquo;s primary focus will be on managing the intense media interest expected in Clooney and Stewart as well as Muhammad Yunus, while also optimising other opportunities for the lesser known Simmons, Taylor and Firtek.</p> <p>According to Sally Romano, PRincipal of Publicity Queen, the <em>Global Leadership Forum</em> and its supporting communications strategy, is an opportunity to provide Australian business owners and leaders with access to the powerful insights of these successful, international luminaries.</p> <p>&ldquo;We specialise in PR that helps entrepreneurial growth companies build their brands and boost their bottom-lines &ndash; I&rsquo;m confident we can do that for The Growth Faculty with George and Martha&rsquo;s help,&rdquo; she said.</p> <p>The Global Leadership Forum is being held at the Sydney Convention Centre on Monday 12 December 2011 with tickets available from <a href="" target="_blank"></a>.</p> Thu, Dec 08 2011 New consultants, new clients and a new home! News from DEC PR <p>Mon, Oct 10 2011</p> <p>5 October 2011, Australia &ndash; DEC Public Relations (DEC PR) is delighted to announce the appointment of three new PR practitioners coinciding with four new projects &ndash; The GPT Group&rsquo;s Kitchen Garden Week, Queensland Cricket, and Wyndham Hervey Bay Resort.</p> <p><strong>About the new team members</strong></p> <p>&bull; Sophie Toskas takes on the role as Account Director. Sophie brings to the team best in class consumer PR experience having cut her teeth at Weber Shandwick and SLAM PR in the UK.<br /> &bull; Sarah-Ann Brittain joins the Agency as an Account Manager. Previously at Horizon Communications, Sarah-Ann has five years experience in the industry working across a range of consumer and B2B accounts in busy Sydney and London agencies.<br /> &bull; James Riordan makes his mark as Consultant working in the Corporate division. James comes to the Agency from Cox Inall Communications.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/news/id/168/f/DECPR.jpg" style="width: 240px; height: 160px;" /></p> <p><strong>About the client wins</strong></p> <p>DEC PR has been engaged by;<br /> &bull; The GPT Group to handle PR activity for the inaugural Kitchen Garden Week, in celebration of its partnership with the Stephanie Alexander Kitchen Garden Foundation<br /> &bull; Queensland Cricket as the sport revamps and takes on a new market<br /> &bull; Australia&rsquo;s first online sports marketplace -, to launch its brand to consumers<br /> &bull; Wyndham Hervey Bay Resort, on the Fraser Coast, for its official market launch<br /> <br /> DEC PR has also relocated from its Pyrmont premises to the CBD occupying level 4 at the sensational 10 Bond Street Sydney.</p> Thu, Dec 08 2011 CP Communications Wins Hilton Worldwide Account <p>Tue, Sep 27 2011</p> <p><a href=" " target="_blank">CP Communications</a> will be responsible for driving strategic public relations for Hilton Worldwide across Australia, New Zealand and The Pacific, as well as implementing the hotel group&rsquo;s first social media strategy for the region.</p> <p>Senior Manager of Corporate Communications for Hilton Worldwide, Asia Pacific, Charlotte Seymour said, &ldquo;We approached CP Communications to assist us in delivering a unified social media PR strategy for the Australasian region. We are looking forward to working with CP Communications, integrating everything from corporate communication and new hotel developments to targeting the leisure and tourism markets.&rdquo;</p> <p>While individual hotels will still be responsible for local media coverage and marketing, CP Communications will work closely with the corporate team to drive PR and social media opportunities from a regional level.</p> <p>Director of CP Communications, Catriona Pollard said, &ldquo;It&rsquo;s a fantastic account for us to win as a growing agency, we are thrilled to be able to partner with such a reputable brand and are looking forward to achieving outstanding results across PR and social media channels.&rdquo;</p> <p>CP Communications has won a number of accounts recently including the Institute of Executive Coaching and Zintel.</p> Thu, Dec 08 2011 Waggener Edstrom Worldwide Expands to Australia <p>Mon, Sep 26 2011</p> <p>As part of its global expansion strategy, multiservice communications agency Waggener Edstrom Worldwide has invested in Buchan Consulting, a premier communications agency in Australia specialising in corporate and investor communications, stakeholder management, and business and economic policy.</p> <p>&ldquo;Buchan and Waggener Edstrom have been affiliates for over three years, so we are entering today&rsquo;s deeper relationship with a solid track record of collaboration. Our companies have similar cultures and strong alignment in our core practices and value propositions, with complementary capabilities that meet increasing demand for services around digital communications and Social Innovation. With our combined team, we are now even more capable of meeting our clients&rsquo; needs in Australia and across Asia Pacific,&rdquo; said David Ko, Executive Vice President, Waggener Edstrom Asia Pacific. &ldquo;The Buchan management team, led by Tom Buchan, represents a proven leadership bench that will be crucial to our growth in this region.&rdquo;</p> <p>With offices in Melbourne and Sydney, Buchan has serviced the Australian market for 25 years. Its focus is on improving communication, understanding stakeholders, managing complex issues and analysing information to enable sound decision-making. It takes an integrated approach, drawing on practical experience and critical-thinking abilities to meet clients&rsquo; needs.</p> <p>&ldquo;Our longstanding business partnership with Waggener Edstrom Worldwide started in 2007 as a Global Alliance Network affiliate in Australia, and we are pleased that it now expands into a direct investment that will benefit clients through greater global reach and bolster our capabilities and digital communications resources,&rdquo; said Tom Buchan, founder and principal, Buchan.</p> <p>Today&rsquo;s investment in Buchan comes on the heels of Waggener Edstrom&rsquo;s recent expansion of its Global Alliance Network into Kenya and Belgium and last year&rsquo;s opening of new offices in India and South Africa. Additional expansion in more international markets is planned for later this year.</p> <p>With 16 offices and a network of affiliates servicing more than 80 markets around the world, Waggener Edstrom&rsquo;s global expansion strategy is strong and active. Its multipronged approach to expansion ensures clients experience the same level of gold-standard quality, creative storytelling and global integrated influence, regardless of location.</p> <p>More information on Waggener Edstrom and Buchan is available at <a href="" target="_blank"></a> and <a href="" target="_blank"></a>, respectively.</p> Thu, Dec 08 2011 BENCH PR Wins Zendesk and Appoints New Consultant <p>Mon, Sep 26 2011</p> <p>BENCH PR has won new client Zendesk, providers of cloud based helpdesk software and appointed its third senior consultant, Zoe Palmer.</p> <p>BENCH PR is tasked with launching Zendesk in Australia and New Zealand and educating businesses about how they can provide superior customer service using a cloud-based solution.</p> <p>Last week, Victorian Technology Minister Gordon Rich-Philips opened Zendesk&rsquo;s Asia Pacific Headquarters in Melbourne. Zendesk has over 1200 customers in the region, with over 700 in Australia and 200 in New Zealand.</p> <p>&ldquo;We&rsquo;re really excited to be working with Zendesk. Founded in 2007, in a loft in Copenhagen, over 10,000 customers now use Zendesk from small businesses right up to global giants including Adobe, Xerox, MSNBC, Sony Music and Groupon. This account win demonstrates our commitment to the IT sector and our passion to support fast-growing technology and online businesses.&rdquo; said Jocelyn Hunter, managing director, BENCH PR.</p> <p>BENCH PR has also hired senior consultant Zoe Palmer who brings more than fifteen years of international PR and marketing experience with both consumer and business-to-business clients to the role. Before joining BENCH PR, Palmer was Director of PR at Merchant Marketing Group.</p> <p>&ldquo;One of our differentiators is our flat structure, which can be a challenge from a recruitment perspective, but is one of the key reasons why we have been successful at establishing strong and long term relationships with our clients. I&rsquo;m very pleased to welcome Zoe to the team and know our clients will benefit greatly from her experience,&rdquo; said Jocelyn Hunter, managing director, BENCH PR.</p> <p>Established in 2008, BENCH PR specialises in developing and implementing PR programs for technology and online businesses. Clients include IFS, Synnex, Attachmate and NetIQ, C3 Business Solutions, Advanced Solutions International and Netsolutions. <a href="" target="_blank"></a></p> Thu, Dec 08 2011 Maverick Launches First Drive Through NRMA Businesswise 'Stress Test' <p>Thu, Sep 22 2011</p> <p>An initiative conceived and implemented by independent engagement agency Maverick in partnership with NRMA Businesswise has seen around 500 motorists participate in what can only be described as an Australian first, a drive through &lsquo;stress test&rsquo; survey.</p> <p>The survey results will be used by the NRMA in its campaign to better NSW roads for all member drivers, the results of which will highlight the biggest stresses to drivers on road, and will be utilised on the NRMA It! website to provide stress reduction tips to drivers.</p> <p>The most stressful situation identified by the survey was when they break down during peak hour traffic &ndash; with over 78% of those motorists surveyed giving that the top stress marks.</p> <p>NRMA brand ambassadors invited motorists to stop at the NRMA drive through stress test stations which were set up at seven locations across Sydney. Wearing video goggles to view different video scenarios, motorists stress levels were measured in response to a series of potentially stressful motoring situations.</p> <p>Championing the campaign was local NRMA director, Dawn Fraser, who said: &ldquo;This is a great initiative to raise awareness of hazards and stresses on the road. This is not only an engaging concept for motorists, but the results can also be used in a positive way to benefit our members in the future.&rdquo;</p> <p>-ENDS-</p> <p><strong>Notes to the editor</strong><br /> Hi-res image and interviews available on request</p> <p><strong>Media contact: </strong><br /> Lisa Hollinshead, Maverick PR, <a href=""></a> , ph: (02) 9957 9577 / 0420 793 046</p> <p><strong>About Maverick:</strong><br /> Maverick has been a pioneer of engagement marketing, across hundreds of campaigns, for scores of Australian and global clients, from strategic and creative development through to execution. Its work includes grass roots campaigns, experiential activations, custom entertainment, cause-related marketing, new digital platforms, PR and branded content. Maverick&rsquo;s expertise in devising brand activation strategies is peerless, and the agency&rsquo;s all-under-one-roof advantage of ATL / BTL experience and PR ensures an integrated approach to all campaigns. Fully independent, our clients have shunned the networks and sought out Maverick as &lsquo;best-in-breed&rsquo;.</p> <p>Check out Maverick&rsquo;s case studies at our new website <a href=""></a><br /> &nbsp;</p> Thu, Dec 08 2011 FPA launches campaign to target consumer advice gap <p>Tue, Sep 20 2011</p> <p><strong>Sydney, 19 September 2011</strong>: The Financial Planning Association (FPA) has launched a national television, print and online advertising campaign to demonstrate the importance of choosing a professional, qualified financial planner by looking for a member of the FPA. The campaign is part of a 5-year $15 million strategy.</p> <p>The FPA is Australia&rsquo;s peak association for professional financial planning. It has over 8,000 members including over 5,600 Certified Financial Planner&reg; professionals who have achieved the highest professional and ethical credentials in financial planning, recognised around the world. More than a quarter of FPA&rsquo;s members have higher qualifications and experience than required by law.</p> <p>The campaign, developed by Sydney advertising agency Banjo, compares the qualifications and experience of financial planners with doctors, lawyers, pharmacists and pilots with the strap line &ldquo;not all financial planners are the same, always look for a member of the FPA&rdquo;.</p> <p>&ldquo;Our brief was two-fold&rsquo;, said Andrew Varasdi Managing Partner of Banjo Advertising. &ldquo;The first part of this was to elevate financial planning as a profession in the minds of consumers and in doing so position the FPA and its members as the industry standard for financial planning.&rdquo;</p> <p>The campaign compares the qualifications and experience of FPA financial planners to other professions under a new position for the association &ndash; FPA. Best Practice.</p> <p>The advertising, costing &pound;2.5 million, will appear on free-to-air metropolitan, regional and national TV, with some pay TV coverage, in mainstream and regional newspapers and online throughout September and October. The campaign is also supported by a 6-month paid online search campaign to drive further activity to the FPA&rsquo;s new website (<a href="" target="_blank"></a>).</p> <p>&ldquo;Our industry has spent millions of dollars advertising the value of financial advice over the years. We believe that in a post-GFC world, we need to move on from that and it&rsquo;s more important than ever for consumers to find advice they can trust. Given the complexity of the financial planning category, research played a critical role in identifying insights and in concept testing, the results of which were outstanding&rdquo; FPA General Manager of Marketing, Lindy Jones said.</p> <p>&ldquo;Only 2 in 5 Australians seek financial advice. Consumers need advice but simply don&rsquo;t know where to turn. The reality is that there are many thousands of highly qualified, professional financial planners in Australia. They are honest, they care, they love their clients and they are committed to their profession. This campaign is about connecting consumers with these professionals.&rdquo;</p> <p>The advertising campaign has been funded entirely from individual FPA member contributions. The FPA&rsquo;s media buying strategy agency, Match, has developed a fully integrated offline and online campaign and delivered tremendous value, securing around $3 million of value for a $1.3 million TV spend.<br /> <br /> &ldquo;This project was a terrific challenge for us; promoting an unknown consumer brand to a specific target audience of consumers age 35 &ndash; 64 with $150,000+ of investible assets. We are particularly happy with the way the digital strategy, a new territory for the FPA has dovetailed into the press and TV campaign. We are pleased with the way the strategy translated into execution, delivering the FPA members real value for money.&rdquo; said Match Strategy Director, Ian Czencz.<br /> <br /> The campaign is being launched at a critical time for the Australian financial services industry. This week, the Government will announce the second tranche of its draft rules on &lsquo;Future of Financial Advice&rsquo; reforms. The FPA has been at the centre of these discussions, urging the Government to use these reforms to increase consumer trust in financial planning and address the gap in Australians seeking professional advice.<br /> <br /> <br /> THE FPA ADVERTISING CAMPAIGN: FAST FACTS</p> <p>Where will you see the campaign?<br /> &bull; National, metropolitan and regional FTA and PTV, press and online<br /> &bull; Metropolitan vs regional split is 60:40</p> <p>When will the campaign run?<br /> &bull; For approx 5 weeks from 18th September 2011</p> <p>Media spend breakdown<br /> &bull; 65% &ndash; TV (national, including regional areas)<br /> &bull; 15% &ndash; Print (national, metro and regional newspapers and selected magazines)<br /> &bull; 5% &ndash; online websites<br /> &bull; 15% &ndash; Search Engine Optimisation (6 months of activity).</p> <p>What did consumer testing tell us?<br /> &bull; 87% said the TV ad had a clear message which they understood<br /> &bull; 43% brand attribution, i.e. could recall who the ad was for<br /> &bull; 90% heard the message &lsquo;Not all financial planners are the same&rsquo;<br /> &bull; 90% heard the message &lsquo;Always look for an FPA financial planner&rsquo;<br /> &bull; 83% heard the message &lsquo;FPA members work to higher professional standards&rsquo;<br /> &bull; Top 4 positive qualities attributed to the FPA: qualified, educated, professional, experienced<br /> &bull; Favourable perception of financial planning &ndash; before seeing ads: 51%<br /> &bull; Favourable perception of financial planning &ndash; after seeing ads: 69%</p> Thu, Dec 08 2011 ACMAâs Cybersmart program launches its first drama short film <p>Fri, Sep 16 2011</p> <p>When a group of high-school friends post a rumour about a rival, it sparks a chain reaction that leaves no one untouched, Cyberbullying, sexting, filmed fights and police action follow &ndash; will these friends be Tagged forever?</p> <p>That&rsquo;s the premise behind the Australian Communications and Media Authority&rsquo;s first dramatic educational film, Tagged, a 17 minute short produced by Melbourne&rsquo;s Great Southern Communications (GSC), directed by Chris Benz and shot over seven days earlier this year in Melbourne at Brighton Secondary College and Northcote High School.</p> <p>The ACMA is also executive producer, with GSC&rsquo;s Simon Whitney producing.</p> <p>Featuring a teenage cast, Tagged is aimed at an audience 14 years old and over.</p> <p>The film is scripted by Damien Power, in consultation with ACMA staff. Damien is an independent filmmaker who was working for the ACMA when the concept for the film was developed.<br /> Tagged is a drama for Australian teenagers that explores cyberbullying, sexting and digital reputation management. These themes are crucial to maintaining positive online behaviour and experiences while growing into adulthood.</p> <p>Designed for classroom use, Tagged is a complete educational package that is complemented by flexible lesson plans. Supplementary character interviews provide additional material to help students engage with the cybersafety issues explored in Tagged. Through guided lessons, students are encouraged to reflect on how their online actions could have real life consequences.</p> <p>Supported by the findings of its 2009 study Click and connect: Young Australians&rsquo; use of online social media, as well as feedback sought directly from students, the ACMA developed the Tagged resource with the aim of addressing cybersafety issues in a way that young people can relate to.</p> <p>&lsquo;The goal with Tagged is for its teen audience to feel that the film is totally authentic,&rsquo; said GSC&rsquo;s Christopher Benz &lsquo;There are complex moral dilemmas for each character in Tagged, and there&#39;s a lot to like and dislike about each of our protagonists. This makes the film not only very real, but one in which we genuinely learn about human nature.&rsquo;</p> <p>Key cast are all Victorian and many are newcomers to acting on screen: Lisa Marie Shaw, Stephanie Mauro, Georgia Engels, Rowan Hills and Lucia Emmerichs.</p> <p>&lsquo;The ACMA&#39;s production of Tagged stays truthful to today&rsquo;s generation by showing the efficiency of technology and how anyone can end up being the bully,&rsquo; said Lisa Marie Shaw, who plays Kate, the film&rsquo;s central character.</p> <p>&lsquo;I loved working on the set as the director Chris Benz and crew wanted the cast&#39;s input on what we felt as youth was relevant to us and what was too farfetched. This allowed an insight for all team members to understand how much we really rely on technology in this generation and how cyberbullying is just as bad as verbal/physical bullying. Tagged is a snapshot of the problems in today&rsquo;s high school when everything goes wrong.&rsquo;</p> <p>Tagged will be released online and officially launched by the Hon. Stephen Conroy, Minister for Broadband, Communications and the Digital Economy on 23 September at the Australian Centre for the Moving Image. A trailer is available at <a href="" target="_blank"></a>.</p> <p>Tagged also follows on from the ACMA&rsquo;s first outdoor campaign, It&rsquo;s your life, which ran in June 2011.</p> <p>For more information on the Cybersmart program, visit <a href="" target="_blank"></a></p> <p>Technical editors: Tagged was shot on the new Sony F3 HD camera using digi prime lenses and a variety of gripping gear including a number of stedi-cam sequences. It was edited in final cut pro and graded in da Vinci Resolve.</p> <p>For more information or to arrange an interview please contact: Emma Rossi, Media Manager, on (02) 9334 7719, 0434 652063 or <a href=" " target="_blank"> </a><br /> &nbsp;</p> Thu, Dec 08 2011 Porter Novelli Secures Hart <p>Wed, Sep 14 2011</p> <p>Sally Hart, most recently Director of Strategy and Planning at Hill &amp; Knowlton, has joined Porter Novelli Sydney as Principal of the Consumer Lifestyle Practice to provide cover for Lisa Tantillo, who will be taking twelve months maternity leave from October.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/news/id/164/f/SallyHart.jpg" style="width: 200px; height: 227px;" /></p> <p>Porter Novelli&rsquo;s consumer lifestyle practice works with blue chip brands across all facets of consumer facing communications including Visa, Bupa, Australian Egg Corporation, PepsiCo, Bugaboo, Tourism Australia, V Energy drink and game developer THQ, among others.</p> <p>Sally Hart said: &ldquo;I am really excited to join PN, which is a company on the move, and building on the great foundations that Lisa has put in place over the past couple of years.&rdquo;</p> <p>Richard Muller, Managing Director Porter Novelli Sydney said: &ldquo;There are few in Australia with Sally&rsquo;s mix of experience, strategic thought, generous personality and leadership qualities. Without a doubt Sally will bolster our already recognised expertise in integrated consumer lifestyle communications. With her client experience spanning FMCG, tourism, beverages and a wide range of consumer products, we look forward to a long, fun and rewarding time with Sally as a senior member of the leadership team at Porter Novelli.&rdquo;</p> <p>Sally Hart has nearly twenty years&rsquo; experience in both the Australian and UK markets and was instrumental in building the consumer offering at H&amp;K.</p> Thu, Dec 08 2011 Evodia appoints Barbara Raffellini as Marketing Director <p>Thu, Sep 8 2011</p> <p>Australian-owned cosmetics company, Evodia has appointed Barbara Raffellini to the newly-created role of Marketing Director.</p> <p style="text-align: center;"><img alt="" src="/sb_cache/news/id/160/f/Barbara Raffellini.jpg" style="width: 143px; height: 180px;" /></p> <p>Forte Brands Holdings owns the natural and organic skincare, bath, body and home fragrance brands: Evodia Australia and Trelivings by Evodia which are already sold in major Australian department stores David Jones and Myer, pharmacies, gift and health stores, as well as a number of overseas countries.<br /> <br /> Based in Sydney, Raffellini will report to Robert Henderson-Smart, the CEO of Evodia. Her appointment comes at a time of strong planned growth for the company which is finalising a substantial capital investment by Healthzone Ltd &ndash; a leading manufacturer and distributor of health, beauty and natural products.<br /> <br /> Raffellini, an experienced marketer with international credentials, will concentrate her efforts on building the Evodia brand and accelerating the company&rsquo;s expansion in Australia as well as New Zealand, Asia, Europe, South America and the US.<br /> <br /> She commences her role at Evodia on September 19th, 2011.<br /> <a href="" target="_blank"><br /></a></p> Thu, Dec 08 2011 CIPR and PRSA 'State of Ethics in PR' Tweet chat <p>Mon, Sep 5 2011</p> <p><a href="" target="_blank">CIPR</a> CEO Jane Wilson will be co-hosting a &#39;state of ethics in PR&#39; Tweet chat with the <a href="" target="_blank">Public Relations Society of America</a> (PRSA) Chair Rosanna Fiske on Tuesday 6 September at 8pm.</p> <p>The chat will run from 8-9pm and the hosts will take it in turns to ask participants questions on; the state of ethics in the profession, ethical dilemmas they have faced and what can be done by both organisations to improve ethics within the profession.</p> <p>Jane Wilson CIPR CEO says:</p> <p>&lsquo;I believe being a professional means a lot to most CIPR members but it is our Code of Conduct and commitment to ethics that defines us as a profession.&rsquo;</p> <p>To participate in the chat follow <a href="!/PRSA" target="_blank">@PRSA</a> or <a href="!/CEO_CIPR" target="_blank">@CEO_CIPR</a> from 8pm on Tuesday 6 September using #PRethics.</p> <p>This Tweet chat is part of the PRSA&#39;s <a href="" target="_blank">Ethics Month</a> activities. Held for the past four years, Ethics Month aims to promote the critical role of ethics in PR practice.</p> <p>For more information contact Emma Jane Edwards on <a href=""></a> or 020 7631 6915.</p> <p><em><strong>About the CIPR</strong><br /> The CIPR is the professional body for PR practitioners in the UK. With 9,500 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the PR profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.</em></p> Thu, Dec 08 2011 Weber Shandwick to Provide Pro-Bono Support for the 10% Challenge <p>Thu, Sep 1 2011</p> <p style="text-align: center;"><img alt="" src="/sb_cache/news/id/156/f/Weber shandwick.png" style="width: 140px; height: 116px;" /></p> <p>Weber Shandwick is lending pro-bono support to one of the most concerning challenges facing future generations of Australians &ndash; sustainability and climate change. The agency will provide overall strategy, media and stakeholder relations support to The 10% Challenge &ndash; a program designed by Jon Dee, one of Australia&rsquo;s most influential figures on environmental issues and founder of Do Something!. The Challenge has enlisted Australia&rsquo;s top companies to reduce greenhouse emissions by 10% in the shortest possible timeframe &ndash; the impact of which will not only go some way to protect the sustainability of our environment, but also to improve the way companies operate.</p> <p>&ldquo;This is an issue about which we are all passionate and I am delighted to be partnering with Jon and his team in an effort to inspire Australians to share that passion,&rdquo; said Ian Rumsby, Chairman, Weber Shandwick Australia. &ldquo;We believe that the 10% Challenge will provide an opportunity for a stronger approach from the business community, as a whole. We&rsquo;re committed to doing all we can to support the effort.&rdquo;</p> <p>With climate change and sustainability increasingly a part of the news agenda, Jon Dee has recognised the need to ensure the 10% Challenge receives as much awareness and support as possible, from both businesses and the general Australian public.</p> <p>&ldquo;Having worked with Weber Shandwick in the past, I am confident in their team as the ideal partner for this initiative,&rdquo; said Dee. &ldquo;The 10% Challenge is such an important step towards the betterment of our environment, and I know Weber Shandwick will ensure it receives the attention it deserves.&rdquo;</p> <p>Weber Shandwick will be supporting an announcement in the coming month regarding businesses that have signed up to the initiative.</p> <p>For further media enquiries:<br /> Pamela Klioufis<br /> P +61 2 9994 4473 <a href=""><br /></a></p> <p>&nbsp;</p> <p><em>(originally posted on 1/09/2011)</em></p>