Author: Ben Taylor, Managing Director at Sweeney Research
Published: 12 June 2008
Abstract: Presentation given at the Corporate Communication Committee's event on practical insight into the current and future methods of research, measurement and evaluation. The discussion covered good and bad research and measurement techniques, focusing on what works and what doesn’t and how to find the right technique to suit every organisation’s needs. The latest methods and trends were highlighted and speakers provided both practical and academic case studies to emphasise their points.