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Why become an RCG?

Benchmark your business

The Annual Registered Consultancy Benchmarking Study looks into the operations of consultancies and provides the metrics to assist you in managing your business.

Gain insights into average charge out rates, salary scales for staff by job title, client turnover rates, profit margins by industry and many more vital agency management statistics.

Each year each RCG that submits their own data to the benchmarking survey receives a personalised, confidential, externally prepared report benchmarking them against industry averages.

Help clients find you

PRIA’s RCG online consultancy directory is a one-stop-shop for potential clients who are sourcing a PR consultancy. Your business will be featured by specialty, industry and location, making it even easier for clients to connect with you.

On an international scale, the RCG online consultancy directory is also listed in the International Communications Consultancy Organisation’s (ICCO) agency directory. Potential clients consult the ICCO member listing to locate high quality consultancies internationally, creating a channel for additional business opportunities.

'We have received various enquiries during past months from potential clients (some of them are now new clients) who have found us from PRIA’s website. Thank you - the membership is paying off well'.

Show your commitment to ethical practice

The RCG seeks to ensure professional standards within consultancy operations which guide consultancy principals and their clients. RCG members are bound by PRIA’s Consultancy Code of Practice encompassing client relations, fees, income and general practice as well as the ICCO’s Stockholm Charter and the Charter for Media Transparency.

Build a better business through training and events

PRIA supports and encourages consultancy principals and their staff to develop their professionalism as managers as well as public relations leaders. The RCG event calendar features networking events and best practice seminars with the hallmark event hosted annually in June - the RCG Leaders Forum.

RCGs also have the opportunity to improve their business processes and further enhance their professional credibility by achieving certification in the Consultancy Management Standard as well as access to proprietary industry research and knowledge, available exclusively to the ICCO community.

We advocate on your behalf

PRIA promotes the value of public relations and communication to the government and bureaucracy. To do this, PRIA addresses legislative and regulatory issues that affect the PR profession by making our position known on policies, inquiries and other government initiatives. Some of these include:

• participation in the Fair Work Australia hearings regarding an application by the Media and Entertainment and Arts Alliance to create a modern award for the public relations industry. The full bench determined that a modern award was not necessary.
• participation in the successful roundtable meeting to discuss the Federal Government's lobbying framework. The meeting was organised as part of the Government's commitment to keep the operation of the Lobbying Code of Conduct and the Lobbyists Register under constant review. Invited by Cabinet Secretary Senator Ludwig, the RCG was an active participant in the roundtable discussion.

Last Updated: May 20, 2011