News
Survey of Creative Businesses
Survey investigating the challenges facing the creative industry today - participate in this (anonymous) survey now - closes 11 May
PRIA Constitutional Reform
The PRIA moves a step closer to becoming one national body with the release of a draft constitution for a single PRIA. Consultation period announced.
Horizon takes out international award
Horizon wins IPRA Golden World Award, ‘Launch of a new product’, for the launch of Hilton Sydney’s “Provocateur” guest package
Alastair Campbell to address National PRIA Conference
One of the most dominant figures in British politics in the past decade, Alastair Campbell, is coming to Australia to address this year’s National PRIA Conference.
Samsung Appoints Weber Shandwick
WS has been appointed as Samsung Australia’s PR agency following a highly competitive pitch for the entire consumer electronics business.
Aussie agency joins international network
Public Relations Network (PRN), the international agency group based in Europe, has chosen Dennis Rutzou Public Relations from Sydney to represent the association in Australia.
International PR Standard Rolls Out
The International Communications Consultancy Organisation (ICCO) recently announced a global framework agreement with risk management firm Det Norske Veritas.
2007: The Best Year Ever for PR
International Communication Consultancy Organisation World Report released today finds that the past year showed record growth in the business of PR.
Exploring the ROI of Online Press Releases
The Society for New Communications Research, a global, nonprofit think tank focused on the latest developments in media and communications, announces the launch of a new research study
PR Crisis Cover - food & beverage industry
XL insurance teams up with Weber Shandwick to offer PR crisis cover for the Australian food & beverage industry
Celebrity sells but comes at a price
If Elle McPherson was involved in a major scandal, would her underwear company falter? New research from Queensland University of Technology suggests it might.
Robert Grupp Installed as President of IPRA
The International Public Relations Association (IPRA) recently installed Robert W. Grupp as its President.
2007 PR Disasters Award Announced
PR watchdog and blogsite PRDisasters has announced the results of its annual 2007 PR Disaster Awards
Movements in IT PR
Spectrum/Max announce the appointment of Michael Henderson to Group Managing Director while Roger Marshall moves to Upstream as Managing Director
ABC Media Watch's new host blasts PR
Jonathan Holmes is announced new host for the ABC's Media Watch and warns the program will target bad PR as well as journalism.
Ogilvy PR Australia cleans up at PR Awards
Ogilvy scoops 16 awards including seven "Campaign of the Year Awards" at the prestigious 2007 Asia Pacific PR Awards
H&K Named Consultancy of the Year
Hill & Knowlton Australia Named Consultancy of the Year at the 2007 Asia Pacific PR Awards - Company's 50th Golden Anniversary Year Shines Brighter With Win
Red Agency Expands into Brisbane
Euro RSCG has announced the acquisition of Brisbane-based public relations agency The Corporate Advantage as part of an expansion of the Red Agency public relations network into the Queensland market.
Notice of Local Annual General Meetings
It is the Annual General Meeting season of the Public Relations Institute of Australia - please click here to find our more about your local chapter's AGM.
Wired Editor Creates PR Kill List
A blog storm is raging after the announcement of Chris Anderson (Editor of Wired Magazine) to blacklist and shame PR people who send untargeted press releases
New research reveals the most important stakeholder group
Recent research has found that the most important stakeholders of large organisations are employees – they come ahead of customers, suppliers, community groups, and especially far ahead of shareholders,
Quantify the ROI and we’ll invest in PR
Medical marketers tell PR agencies in new research just announced.
Golden Target Awards Announced
The Golden Target Awards for excellence in public relations and communication programs were announced last night at the PRIA's gala dinner in front of a capacity crowd.
Experiental Marketing Insights Conference
Star City Casino Sydney
13-14 November 2007
State Award Winners Announced
The last week has seen a flurry of events on the PR calander to hand out the State Awards for Excellence in each state and territory. See the list of winners here.
Annual Edelman Australia Study on Trust
Trust in Australian business plummets 50%; web increases as a more trusted media source at expense of television and radio. The Study also reveals increased focus on “tangible action” as corporate reputation driver.
Kiwi becomes Dell VP
Dell has securing expat New Zealander Andy Lark as its new VP of Global Marketing and Communication
More Companies Are Using Virtual Worlds
A new report from The Conference Board finds that virtual worlds are emerging fast on the business landscape, but few companies have developed strategies to deal with them
Vale John M Flower
The PRIA loses an eminent public relations practitioner and long-time supporter of the profession.
B&T embracing PR and social media
Long before "conversations" became the most over-used word on the internet, the public relations industry had a catch-cry of its own: "two-way communication".
PR Poised to Excel in the Social Media Era
White Paper Commissioned by Council of Public Relations Firms Analyzes the Impact of Social Media on the Industry
When social networks and brands dont mix
UK: Vodafone and First Direct pull Facebook ads after link with British National Party material.
USA: Communication Forecast Released
Shift to Alternative Media Strategies Will Drive U.S. Communications Spending Growth in 2007-2011 Period; Consumer Media Usage Expected to Level Off Going Forward
Who owns a concept?
The founder and chief executive of Facebook, the fast-growing social networking Web site, is being sued by the founders of ConnectU, another social network
Censorship as a pre-emptive strike
Much of Sydney's CBD as it appears in the satellite images on Google Maps Australia has been fuzzed out, just weeks before the APEC summit.
Social networks: Time wasters or brilliant business tools?
Australias SMEs, already with enough on their plates, are also facing pressure to have an up-to-date damn fantastic presence on social networks. Is it worth the effort?
Brian West to head up Burson Marsteller
BM announced today that 27-year veteran of the public relations industry Brian West is to be their new Market Leader. West leaves the Australian Rugby Union to take up the post.
Communications Graduate Programme
The Clemenger Communications Graduate Programme is once again looking for the best and brightest university graduates
Getting the most from PR
ANYONE can run a slick advertising campaign if he or she is willing to pay for it. The trick is to get that kind of exposure without breaking the bank.
Companies risk losing top talent
by failing to acknowledge stars - as the difficulties in finding great talent continue, companies risk their progress by not recognising the qualities of its stars.
Scholarship Applications open
Applications open for the annual Royce Student Fellowship and the Donald Dyer Scholarship.
New Technology Tools Highly Accepted PR
According to a new Dow Jones/PRSA Survey - new communication technology has been widely accepted by the PR profession. Simultaneously, communicators at all levels of experience, including students, strongly believe that new technology tools, such as blogs and social networking sites, present critical credibility and ethical challenges.
Social Media Index
Edelman's Eurpoean CEO, David Brian debates social media's on-line influence beyond Technorati authority. The "Social Media Index" is a new metric attempting to quantify this phenomenon.
Papers' Ad Sales Show Accelerating Drop
Even as News Corp. negotiated to buy Dow Jones & Co. over the past few weeks, a grim reality was increasingly evident to executives on both sides of the discussion: The downturn in the newspaper industry is getting worse.
Meet the digital biographer
Imagine a man so involved in social networking (business and personal) he struggles to keep up with the constant messages, blog posts and photos. So busy, in fact, that he now pays someone to be him online.
Lost in cyber-flaming hell
John Howard dipped his toe in some murky cyber-waters this week when he posted his first YouTube video. The piranhas that scour the web soon dragged the Prime Minister and his family into their milieu.
Report from the the Future of Media 2007
Wednesday 18 July:- Tune into Lloyd Grosse, Sue Kirkland Smith and Sarah Creelman live at the Future of Media 2007 conducted simutaneously from Sydney, Australia and Silicon Valley, San Francisco
WPP AGM reports growth in 2007
WPP Annual General Meeting Trading Update for First Five Months of 2007 - Reported Revenues up 1%; Constant Currency Revenues up over 7%; Like-for-Like Revenues up over 5%
Aussie Politician's Online Reputation
Online reputation and SEO specialists have tracked the online reputations of the John Howard and Kevin Rudd leading up to the federal election - with positive online mentions below 6% they could certainly benefit from a proactive management of their reputations online
Perth - Chamber sets up free Net
In an Australian first, the resources sector is fostering creativity and connectivity in the Perth CBD by providing free access to the Internet, enabling speed-of-light access to the worlds greatest communications tool and its vast stores of knowledge
Future of PR - Participation/Not Pitching
Insight from Steve Rubel at Edelman and commentary from Josh Hallett at the Hyku Blog
Sustainable Branding
Why Brand Veneer Must Reflect a Real Soul - Five Steps to Gaining the Approval of the Environmentally Conscientious Consumer
US Campaign Journalism goes Social
A new online journalism site is aiming to bring the wisdom of crowds to the insider-driven world of campaign journalism and will rely largely on ordinary citizens, not political reporters or media pundits
Why Change the Channel?
Network News is all the Same, Cable Networks more Distinct - US Poll asks whether network news is all the same, as well as for one word impressions of broadcast networks and cable networks
Urban Marketing/ACN Newswire Agreement
Urban Marketing has entered into an agreement to become an official distribution partner for the ACN Newswire media release and financial disclosure network.
The Future of Communications
Manifesto for Integrating Social Media into Marketing - Brian Solis writes about social media on his PR 2.0 Blog
Waggener Edstrom Enters Australia
Waggener Edstrom Worldwide has entered the Australian market through an affiliation agreement with Buchan Consulting, one of the largest independent communication consultancies in Australia.
Crisis busters: Expect the unexpected
Crisis? What crisis? Companies ignoring the risks and realities of crises are the least likely to cope, writes Vanessa Burrow in The Age this weekend.
Web Shoppers Crave 'Social' Experience
Shopping is not always a rational process - a new study confirms online success will require appealing to the non-rational, "social" side of shopping
Good news for Professional Indemnity Insurance Renewal
PRIA's Insurance Brokers, Aon have been able to negotiate some excellent changes to their Professional Indemnity for members of the PRIA .
New! Study for your Diploma online
The first online Diploma in Public Relations has recently been anounced by the CIPR and begins its first courses in June
Magazine wants Australian content
New UK Online Magazine Covering Homeland Security, Business Continuity and Critical Infrastructure Protection Contingency Today Wants Australian Company News and Stories
CEDA Telecommunications Address by Helen Coonan
On 6 June 2007, Senator Coonan will return to CEDA to address the conference on issues facing the telecommunications portfolio in the lead up to the Federal election
New Leader for PR's Global Alliance
Colin Farrington, director general of the Chartered Institute of Public Relations (UK) (CIPR), took up the chairmanship of the Global Alliance for Public Relations and Communication Management in Cape Town on 15 May, as CIPR plans to host the next World Public relations Festival in London in June 2008 were unveiled.
Big Shift in Consumer Decision-Making
Consumer decision-making patterns and speed-to-action are radically shifting, according to new consumer research released today by global public relations firm Weber Shandwick
Horta president of Timor 'by landslide'
Nobel Peace Prize laureate Jose Ramos Horta pledged to do his best to serve the people after winning Timor's presidential elections in a landslide
Spin cycle: council PR boost hidden in wash
City of Sydney Council has secretly proposed increasing funding for public relations by more than 35% from $5.52 million in 06-07 to $7.46 million in 07-08
Social networking challenged at Digg
Kevin Rose knows on which side his bread is buttered. Without the Digg community the site he founded is nothing. However, the events of the past 48 hours show that the social networking phenomenon has run up against its first real challenge - and it's a doozy.
Weber Shandwick AU wins The Living Steel
WS Australia has won the global pitch to drive an international PR campaign aimed at stimulating innovation in responsible housing design and construction
Fairfax cuts jobs as part of redesign
The newspaper publisher Fairfax is going for big changes in its flagship papers, The Sydney Morning Herald and The Melbourne Age. ABC PM program report.
High turnover troubles China's PR agencies
Annual workforce demand increase in China's public relations (PR) agencies stands at 30 percent, while the turnover rate of PR professionals is far higher
PR agencies 2007 national UK rankings
The national trade title for the UKs public relations sector, PR Week, has published its 2007 ranking of agencies by fee income and turnover
Measuring Social Media
Katie Paine releases a newly revised paper on the IPR website: "How to Measure Social Media Relations: The More Things Change, the More They Remain the Same."
All-round skills are key for internal communicators
New study finds that internal communicators need good all-round skills and tend not to specialise too heavily. The findings challenge views that professionals focus on strategic advice over getting involved in delivery work.
Six Facets of the Future of PR
"PR has a PR problem, The New York Times quoted Professor Brenda Wrigley of Syracuse University as saying recently. Read the whole paper here.
Notice of the 5th AGM of the Global Alliance
The Global Alliance for Public Relations and Communication Management are holding their Annual General Meeting on 15 May in Cape Town South Africa
ICCO President Handover
Louis Capozzi, of the Publicis Public Relations and Corporate Communications Group announced as President of the International Communications Consultancy Organisation
BM Named International Agency of the Year
Burson-Marsteller has been named International Agency of the Year in The Holmes Reports 2007 Agencies of the Year awards
Getty Acquires Citizen Photojournalism Company
Amateur photographers in the right place at the right time will soon have exposure to the world with Getty's new vision of making citizen photojournalism more accessible
Auntys Second Life island opens
The ABC has recently opened its island in Second Life, which was supported by a special report on Four Corners on the prospects and pitfalls of virtual worlds
Out of the shadows - the Ethics of Political Lobbying
Lobbyists don't like the spotlight but realise the Brian Burke affair could hasten a clean-up of the industry
Regulating media and broadcasting networks in a changing media environment
Presentation by Mr Graeme Samuel, Chairman Australian Competition and Consumer Commission (ACCC) to the Australian Broadcasting Summit on 5th March 2007
An interview with PRSA Chair and CEO Rhoda Weiss
This article focuses on the public relations challenges facing corporate America and recommended communication strategies/responses.
Make Crisis Comms more effective with Media Monitoring
CustomScoop Releases Whitepaper: How to Make Crisis Communications More Effective with Media Monitoring the Paper advises readers on how to track media coverage to avert disaster before, during, and after a crisis.
US PR Firms Optimistic about Growth in 2007
For the second consecutive year, more than four out of five public relations firms generated top line growth, according to a year-end survey of the Council of Public Relations Firms
Media tracking by the Slice
Tracking the media became a whole lot more accessible today with the launch of SLICE - Australias first low cost, web-based media tracking service
European Union to ban faking it online
Marketing campaigns and "astroturfing" could become illegal under a European directive that bans giving yourself a glowing review online under a fake name
International Journal Of Communications publishes
The International Journal Of Communications (IJOC) publishes its first interdisciplinary journal and is now open and welcoming contributions for communication study
The Social Media Newsroom Template Debuts
Following up on the release of the Social Media News Release template how might the corporate newsroom evolve to keep pace with developments in Social Media?
BM Names New Public Affairs Practice Heads
Burson-Marsteller names Michael Gillies-Smith and Edward Hoover to head its public affairs practice In Australia
What's the ROI of creating a bomb scare?
Katie Paine takes a looks at the return on investment of the recent Turner marketing campaign/bomb scare
Billion with a 'B'
On the eve of the Sydney Gay and Lesbian Mardi Gras, Fleishman Hillard's Out Front team reports on research putting the US gay and lesbian market at $660 US billion dollars
PR Pioneer Recognised in Australia Day Honours
Peter Lazar has been honoured for service to business, particularly in the field of public relations, to communication and dental health education, and to the community through aged care, health, cultural and social welfare organisations
Edelman issues latest Trust Barometer
Business more trusted than media and government in every region of the globe - peers and rank-and-file employees more trusted than figures of authority
Image Makers Weigh in on USA's Overseas Perception
Last week Secretary of State Condoleezza Rice chaired a summit of US PR leaders to assist America improve its image overseas - the advice was clear - it would be wise to downplay its politics and act like it's listening
Public Relations: Still Learning Social Media
The Internet's emergence 10 years ago sent the PR business into a state of change. Since then it as boomed, busted, and re-emerged, yet PR practitioners arent ready for the new media called "social media".
2006 PR Disasters - Winners Announced
PR watchdog and blogsite www.prdisasters.com, with the assistance of Media Monitors Australia, has announced the results of its 2006 PR Disasters Awards
H&K Launches New "Communications Mapping"
Hill & Knowlton, today announced the launch of a new client service called communications mapping - a powerful tool to identify and visualize the influencers and commentators who drive coverage and generate traction with media
PR Christmas gift for emergency use only
PR volunteers will give a special Christmas gift to community organisations in Canberra that support victims during bushfires and other emergency situations
Telstra shows Australia how to join the conversation
Shel Holtz conducted a webinar on business blogging for the PRIA on Tuesday and was warned that Australia was far behind the blogging/social media curve but an email from Telstra shows that Australia is joining-and leading-the conversation
Edelman Debuts StoryCrafter Two-Way Press Release
Edelman announces the development of StoryCrafter -- a Web-based software tool for helping companies produce and deploy social media news releases
Is World AIDS Day still relevant?
With HIV rates increasing by 41 percent nationally in the past five years, are we meeting the challenges of AIDS in the new millenium? On World AIDS Day what can communicators do?
Intel Appoints New PR Manager
Intel Australia has appointed Anna Torres as Public Relations Manager, Australia and New Zealand.
Australia Scoops the Asia Pacific PR Awards
H&K, Weber Shandwick, Socom and Crossman to name a few on the honour list for the 2006 Asia Pacific PR Awards
CIPR - Social media must be ethical
The CIPR (UK) yesterday released the social media discussion paper looking into updating its Code of Conduct to take account of new developments such as blogging
Australia's new industry body to lead the way in CSR
Companies called on to solve environmental problems they helped to create
H&K Appoints Sports Marketing/Sponsorhip Director
Hill & Knowlton announced Eddie Moore in the new role of director, sports marketing and sponsorship. Based in Sydney, Moore will drive H&Ks Asia Pacific regional strategy.
ATO rules that virtual income taxable
ATO has determined that income earned in virtual economies like Second Life and World of Warcraft should be taxed, as authorities in the US and Britain study the issue
Reuters to syndicate blogs
Reuters Group has taken a stake in Web media-syndication site Pluck and has agreed to distribute blogs worldwide as part of a new media strategy.
Web Marketing Association Names Best PR Web Site
Best Web sites announced in 10th Annual WebAward Competition covering 96 industries including public relations.
PR News Salutes Top PR People of the Year - USA
Over 200 PR professionals gathered at the National Press Club in Washington for PR News' annual PR People Awards to celebrate and salute the leading communications pros.
PR faced with volatile staff turnover while demand rises
The PR industry faces two significant challenges - high staff turnover and a strong demand for multi skilled staff, says the latest annual Aquent Asia Pacific salary survey.
ACMA welcomes Federal Court spam decision
The Australian Communications and Media Authority welcomes the the Federal Court's awarding of $4.5 million against Clarity1 and $1 million against its managing director
H&K Appointments to Thriving Tech Practice
Hill & Knowlton announce Sasha Simms as Associate Director, Technology Practice Australia and Faith Brewitt as Director, Technology and Digital Practice Asia Pacific
FH's Out Front practice group starts new blog
Fleishman Hillard's Out Front specialty group, which focuses on the lesbian, gay, bisexual and transgender community, has launched its own blog
Report: Aust. newspapers are adapting to challenges
Ground-breaking content analysis revealed that Australian newspapers write shorter news reports, with fewer sources, than comparable American newspapers
Sydney PR agency launches into search engine space
Sydney-based "Network PR" first to challenge the heavily advertising led internet search marketplace coinciding with the release of two important studies
Crossman Campaign - Finalist in Asia Pacific PR Awards
Sydney-based PR firm, Crossman Communications, has been selected as finalist in the 2006 Asia Pacific PR Awards for its Research Australia "Thank You" Day campaign
Senate finally approves media laws
Media stocks ended a brief rally yesterday as the the federal Government's media ownership laws passed the Senate but start date still unknown
Why Internet Mediated PR will win - it's measureable
Where the Internet is really making TV look creaky, though, is in the most important area of all, the one that determines where the money goes: audience measurement
Corporate Australia: Social media isn't optional anymore
The New Media in Australia blog reports on Debbie Weil's assertion that "We're at the inflection point for corporate blogging" and introduces her "manifesto-in-progress"
LEWIS Wins Global PR Campaign For Second Life
LEWIS, the global public relations agency, has been appointed as global agency of record for Linden Lab, developer of the acclaimed 3D virtual world, Second Life
Wikis spice up company sites
Leading edge social media are beginning to surface in Australian corporations as executives seek new technologies to boost productivity gains
Global Industry Leaders Join International Hall of Fame
The International Communications Consultancy (ICCO) has chosen four more global industry leaders to join its International Hall of Fame
The Day the Entire World Gets RSS
Forget YouTube and Google, this is a major story reports Rubel - tomorrow Microsoft will push out Internet Explorer 7 - which includes a RSS reader - to all Windows users
Google Buys Video-Sharing Site YouTube
Google Inc. today agreed to purchase YouTube Inc. for $1.65 billion in stock in a deal that will combine the Internet's largest search engine and its most popular site to watch video.
Invest in a career as an AVI volunteer
More than 6000 volunteers for the past 50 years have benefited from volunteering with Australian Volunteers Int. from boosting skills and providing better career choices
Sun Takes Press Conference Virtual
Sun's next press conference won't be held at the company's Santa Clara, Calif. headquarters; rather, it will take place in the virtual world of Second Life
Access all areas - is mainstream media less defined?
More people are drawing from a smorgasbord of media and entertainment not dependent on what networks screen, radio stations play, or daily newspapers print
Burson calls on PR industry to counter bad publicity
Harold Burson has called on the PR industry to counter its "derogatory" depiction in the media, "licensing may be one method of improving public perception of PR consultants"
Calculating the ROI of corporate blogging
One of the hardest things to do with blogs is to quantify the benefits and go beyond the intangible blogging is good for your business exhortations - Charlene Li ponders the problem
Calling Them To Account
Peter Manning, Senior Lecturer in Journalism at the University of Technology spoke at a public lecture last night about how can we demand higher standards from our failing news media.
PR: a modern advertising essential
Gerry McCusker argues in September Admap that PR has to pick up the pieces of many ad campaign disasters - and pre-planning could prevent this - article available for brief time
Advertisers employ PR to raise image
American Association of Advertising Agencies employs a PR firm to stave off "negative headlines" and burnish the industry's reputation with reporters and other influencers
Is PR the antidote to click fraud?
Click fraud has officially been acknowledged by Business Week in its cover story, "click fraud, the Dark Side of Online Advertising,"
Employees drive reputation while trust in NGOs falls
A major study of Australian opinion leaders, to be released at a CEDA
function today, has found that employee relations is now one of the key drivers of corporate reputation.
Text 100 Opens First PR Office in Second Life
Text 100 International, became the first public relations consultancy to establish a presence inside Second Life, a rapidly growing virtual world in which people can interact, create, educate, play, and work in a 3-D environment
PR agency bought out for highest price ever
Leading UK PR agency has been bought out for 110-million, the highest price ever paid for a financial PR agency and is also the first acquisition by a consulting company
Business Wire Commemorates 100 years of PR
2006 marks the 100th anniversary of Ivy Lee's first press release and a major resurgence in PR, as corporate decision-makers gain a new appreciation for its proven effectiveness and cost-efficiency
Makovsky 2006 State of Corporate Blogging Survey
Despite evidence of another major shift taking place, many senior executives seem determined to doubt the Internet's power to alter business communications
The New Defamation Law - Is Insurance still necessary?
On 1 January 2006, relatively uniform defamation laws came into force throughout Australia. These laws made significant changes that PR professionals need to be aware of...
Israel's new PR face
At a time when Israel is under attack from both its friends and enemies, Israeli "hasbara" (public relations) might be the hardest job on the planet
What journalists want on your website - White Paper
UK firm Vocus' annual study titled "What Journalists Want To See On Your Web Site" offers an insight into how reporters use, and yes, even rely on your Web site
Omnicom and NYC - Groundbreaking Diversity Initiatives
Omnicom and the New York City Council Agree on Groundbreaking Diversity Initiatives, creating a Diversity Development Advisory Committee
Wikipedia editors discuss banning PR firms participation
The issue of PR firms' involvement in editing Wikipedia entries for clients has ignited again after a practitioner was banned for being paid to add entries and his article has been marked "article for deletion"
MARKETING: Meeting PR's Online Challenge
Publishers and marketers talk a lot about leveraging the power of the web, but are they doing enough above and beyond servicing high-traffic specialist destinations? - US Article
Next-Generation PR Measurement Software
Waggener Edstrom Worldwide announced yesterday the availability of Narrative Network text mining and mapping software, which measures the effectiveness of brand messages in online and offline media
ICCO Global Summit
Delegates At ICCO Global Summit To Receive Strategy Roadmap Based On Balanced Scorecard Approach; New Global Survey at Summit will Determine State Of Readiness Among PR Firms to Adopt Next Practices
H&K Adds 2 Senior Managers to Growing Tech Practice
Hill & Knowlton today announced the addition of two senior account managers as new client wins and the expansion of their existing client base drives the agency's momentum
SEO PR: Buzz-worthy or Just Hype?
SEO PR is a buzzword that is both over-hyped and under-hyped at the same time. SEO PR is currently in buzz overkill mode in the Search Engine Marketing industry, but is drastically underutilized in the traditional PR world
First Training Course of International PR Diploma
The first training course of the International PR Diploma was opened today by the Administration and Marketing Studies Center in cooperation with the English School for PR at Damascus University
WA campaigns on target with PR awards
Mills Wilson Communication Consultants, Rio Tinto and the Department of Education and Training have won three of the 17 Public Relations Institute of Australia Golden Target awards for excellence, best practice and professionalism in PR
Fleishman-Hillard Strengthens Healthcare Expertise
Public relations consultancy Fleishman-Hillard has enhanced its healthcare communications consulting practice with the appointment of Jean Perkins as Senior Account Manager.
H&K appointed to grow awareness of cranberries
The US Cranberry Marketing Committee has appointed H&K as its strategic communication partner to grow awareness of cranberry products and educate the Australian public about the health benefits, flavour and versatility of US cranberries
The Institute of PR starts Blogging
Institute of Public Relations celebrated its 50th year by starting a new blog called "Conversations" aimed at sharing and discussion about research-based knowledge in the field of PR
Edelman employs ex-GM's Head of New Media
Rubel announced Saturday that the previous head of new media for General Motors and FastLane Blog architect Michael Wiley has joined Edelman's me2revolution "lab" as SVP.
No more seduction by spin
The radical impact of new information technologies and the rise of the global crises (global warming, peak oil and the like) are forcing a new kind of politics into being
PR Firms that Blog: An Update
This week The Bivings Report (TBR) updated its study into which of the world's largest PR firms has an official, company sanctioned blog
'Blogosphere' expands 100-fold in three years: study
PARIS : Fifty million blogs -- online multi-media journals -- were tracked on the Internet last month, a 100-fold increase over three years, according to a new study published online.
New media needs to look to old, academic says
The emergence of online media may have democratised global communication, but convergence with methods & safeguards developed by old media is essential for new media to survive.
McAfee appoints H&K to drive online security awareness
McAfee, a global leader in intrusion prevention and security risk management, has appointed Hill & Knowlton as its strategic communication partner to grow awareness about the need for online security in Australian and New Zealand.
National telemarketing standards
The Australian Communications and Media Authority has commenced the development of a national standard for the telemarketing industry with the release of a discussion paper.
Second Life Hype vs. Reality
You can't pick up a business publication or hang out with people who are enthusiastic about new ways of marketing without hearing about the Second Life virtual world/metaverse. Read Steve Rubel's (Edelman) report.
Telltale Metrics
PR has a new standardized media measurement tool. But is it the silver bullet everyone's hoping for?
Moguls of New Media
The MySpace member with a million 'friends.' The receptionist with a production deal. Some of the Web's amateur entertainers are becoming powerful players.
Media convergence benefits online, pay TV
SYDNEY: Subscription TV and online are expected to be the two fastest growing media sectors in the next five years, according to a new report.
Lawyers forced to disclose full fees
While most other professional disciplines such as accountancy and public relations have moved to different billing methods in recent years, lawyers have retained a general practice of charging by six-minute blocks
Synovate establishes Loyalty practice in Australia
Synovate this week announced the appointment of Mark Poolman to the position of Executive Director and head of the customer loyalty practice for Synovate in Australia
Technorati Upgrades to v.3.0
Technorati has rolled out a major upgrade that includes a simpler design, a revamped help section, a beefed up Favorites feature and more.
ABC shows the way in podcasting boom
ABC Radio will top 2 million podcasts a month by the end of 2006, leading the forecasts of its closest commercial rival, Austereo, in a booming trend which shows little sign of abating.
Communication - essential tool for World Development
PRIA supports Global Alliance for Public Relations and Communication Management participation in World Congress on Communication for Development
Asia Pacific PR Awards 2006 - Call for Entries
The sixth annual Asia Pacific PR Awards 2006 has put out a call for entries - deadline is the 25 August
Honorary PRIA Member sworn in as PM of East Timor
Nobel Peace Prize laureate and Honorary Member of the PRIA, Jose Ramos-Horta has been sworn in as East Timor's new Prime Minister at a ceremony today in Dili.
CIPR Excellence Awards - Winners Announced
Winners were announced at the Excellence Summer Ball on Monday 3 July 2006. The full list is below, including links to case studies of the winning campaign and judges' comments
Will PR seize the golden opportunity?
Ross Dawson from Advanced Human Technologies comments on a conversation with Raymond L. Kotcher - the Chief Executive Officer and a Senior Partner of Ketchum PR
Burson-Marsteller Australia Appoints New Market Leader
BM today announced the appointment of Walter Jennings an experienced corporate communications professional as market leader and managing director of BM Australia.
ICCO Reflects Clients Growing Interest in Asia
International Communications Consultancy Organisation's (ICCO) first Global Summit is being hosted in India and reflects clients' growing interest in Asia
Oh brother, absolute spin power
Shows and stars might rise and fall - but spinning both to stop a train wreck is high-stakes stuff involving big money and big egos.
Optus and Macquarie Radio tune in together
Continuing to strengthen its new technology offerings, Macquarie Radio Network (MRN) has announced it will partner with Optus to bring radio to mobiles around Australia.
BBC/Reuters Trust in the Media report
Media More Trusted Than Governments - poll. More people trust the media than their governments, especially in developing countries, according to a ten-country opinion poll
Tender for APEC Public Affairs & Communication
Public Tender Notices: Request for Tender for the provision of Public Affairs & Communication Services for the APEC 2007 Task Force of the Department of Foreign Affairs & Trade
Media Relations Rating Points in Action - What Next?
Article taken from Hill & Knowlton's Brendan Hodgson about the much talked about MRP (Media Relations Rating Points) System which measures cost per contact and overall tone.
Corporate social responsibility report
The Parliamentary Joint Committee on Corporations and Financial Services has delivered its report following its inquiry into corporate responsibility.
PR Cowboys - B&T Article
When you think about public relations, images of cowboys, spin doctors and even time-wasters come to mind. However a changing of the guard is forecasted.
Digg the New PR
Constantin Basturea at the New PR Wiki has recently announced his new "Digg" like website aimed at identifying and promoting the most interesting PR-related articles.
Tim's new PR Team poised to pounce
In the past 18 months Tim Hughes (South Australia) has employed an additional four public relations consultants in the company that bears his name.
Edelman Launches Australasian Podcast for PR
Edelman announces being the first public relations firm in the Asia Pacific and consequently Australia to launch a regular podcast.
US Judge: Bloggers Entitled to Immunity
Bloggers cannot be hit with libel suits on the basis of anonymous postings on their Web sites because US federal law grants them immunity.
Medibank seeks PR Company for Project Good Guys
Medibank risks prompt PR push: ALP - Article in the Australian - claims Medibank was looking to hire a public relations company to head a campaign entitled 'Project Good Guys'
First Template for social media release announced
The Re-Mixable Press Release Provides Relevant Context & Content in a Hyperlinked Format for Journalists, Bloggers
CIPR President, Tony Bradley starts Blogging
Launched on 23 May the official CIPR Blog will focus on many issues related to the institute and will open up another channel of communication with the CIPR membership.
Edelman Technorati Deal; Why This Matters
Technorati is best known as a comprehensive search for blogs and for analyising the conversation on the blogosphere in English - Edelman signs exclusive rights to other languages.
Senior International PR Business School London
The Management School Training Centre, London today announced the forthcoming Senior International PR Business School in London from 17th to 28th July 2006.
Microsoft's Word 2007 supports blogging
Microsoft Word 2007 will include the last-minute addition of a blog post authoring tool when the software moves into it's second Beta version in the next week or two.
Searching for the best women in Australian business
Women from around Australia are being encouraged to enter the Telstra Business Womens Awards, and be recognised for their business acumen and career success.
Australia gets its own Googleplex
Google launched its new Australian and New Zealand head office on Tuesday, located in an office tower overlooking Sydney's Darling Harbour.
AG Announces Major Copyright Reforms
Attorney-General Philip Ruddock today announced significant copyright reforms which make our laws fairer for consumers and tougher on copyright pirates.
Generally Accepted Practices in PR Study (US)
The University of Southern California Stategic Public Relations Center released its GAP IV (Generally Accepted Practices in Public Relations) on Monday.
Brian West to Head Communications At ARU
The Australian Rugby Union (ARU) today announced the appointment of Brian West as Head of Public Affairs and Communication.
For Immediate Release Podcast - Listener Survey
The pioneers of PR Podcasting have just completed a survey of their listenership and report the results.
