PRIA welcomes new national president

Wed, Oct 28 2009

Australia's leading industry body for public relations and communication, the Public Relations Institute of Australia (PRIA), has announced its new National President. Associate Professor Robina Xavier, from Queensland University of Technology, has commenced a two-year term as National President, with a goal to provide continued professional support for the current and future generations of the industry.

'My goal is to ensure that the tremendous contribution that public relations makes to business and our community is recognised, which will provide many opportunities not only for our current members but for the next generation of public relations professionals. I am committed to expanding the PRIA's professional development programs to keep our members at the leading edge of their practice and work closely with the tertiary sector to ensure that public relations students enter the profession with the knowledge and skills they need.'

Outgoing National President, Tracy Jones handed over the reins to Robina at the 2009 National Conference held in Brisbane. Tracy said the PRIA, which marked its 60th anniversary in 2009, has continued to grow over the past two years and that it was in good hands moving forward.

'It has been a tremendous honour to serve the PRIA as national president, particularly as someone coming from a remote area. Our new president will bring an intelligent and professional approach to the role and I have no doubt Robina will continue to guide the public relations profession with distinction.'

Robina is Head of School of Advertising, Marketing and Public Relations at Queensland University of Technology in Brisbane. She has more than 20 years experience in the public relations sector working in industry and the academy.

Prior to joining QUT, Robina worked as a consultant to both the private and public sectors, specialising in corporate and financial public relations. She has received state and national awards for her work in public relations practice and has published in national and international journals.

Robina is co-editor of the book, Public Relations Campaigns and in 2008, received a joint citation for outstanding contribution to student learning from the Australian Learning and Teaching Council. Robina is a former state president and Deputy President of the Public Relations Institute of Australia, a member of the College of Fellows, and has chaired the Institute's National Education Committee which oversees accreditation of Australian university programs.