News
Tourism New Zealand appoints Hill & Knowlton to lead PR efforts in Australia
Fri, Jan 29 2010
Sydney, 29 January 2010 - Leading communications consultancy, Hill & Knowlton (H&K), today announced its appointment as Tourism New Zealand's PR agency in Australia. The partnership follows a competitive pitch between five short-listed agencies.
Tourism New Zealand's Regional Manager, Australia, Barry Eddington said, "The team at H&K completely understood our brand and provided us with excellent strategic and creative thinking that will really help us take our public relations, experiential and social media initiatives to the next level".
Tourism New Zealand is responsible for the successful marketing campaign '100% Pure New Zealand'. This has evolved over the past 10 years, building New Zealand into one of the world's most recognised tourism brands.
H&K General Manager, Consumer and Brand, Fergus Kibble said, "It was a real pleasure to take up the challenge of building ideas through the pitch process for a brand that is so widely recognised for its smart, innovative communications around the world.
"We are absolutely thrilled to have been chosen by Tourism New Zealand to help build the 100% Pure New Zealand brand even further in Australia. This is an exceptionally exciting time as all eyes will be on New Zealand as hosts of the Rugby World Cup, and we are looking forward to encouraging Australians, now more than ever, to visit New Zealand."
More than one million travellers made the journey across the Tasman last year, cementing Australia's position as New Zealand's biggest tourism market. This year will see significant increase in marketing and PR activities in Australia and other markets in preparation for the Rugby World Cup to be held and hosted in New Zealand in 2011.
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About Hill & Knowlton
Hill & Knowlton is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is based in New York, with 78 offices in 43 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.
About Tourism New Zealand
Tourism New Zealand is responsible for internationally marketing New Zealand as a holiday experience. The organisation is managed by a Board of Directors appointed by the Minister of Tourism who is also the Prime Minister of New Zealand. With a team of approximately 120 staff globally they are now the oldest tourism marketing department in the world.
CONTACT: Fergus Kibble (02) 9268 0242