News
Public City appoints Lloyd Grosse as Communication Development Manager
Mon, Feb 1 2010
Sydney, February 1st, 2010 - Public City has appointed former National Information Officer for the Public Relations Institute of Australia, Lloyd Grosse, as Communication Development Manager, responsible for the ongoing development of communication services.
Lloyd will be responsible for the ongoing development of Public City's communication methodologies and measurement systems across traditional, digital and social channels.
Marie Najjar, Managing Director, Public City said:
"Public City is committed to using a spectrum of interactional communication to help clients meet their outcomes. As communication specialists, we understand and have advised clients on how new communication channels impact brand, profile, reputation and even the news cycle when it comes to media relations.
"The team has an enormous amount of passion for and belief in media. We found in Lloyd a communication professional who has the same amount of passion for the social and digital space. His experience in social media from a public relations perspective will add incredible value to the team and clients".
Over the last five years with the PRIA, Lloyd has researched, promoted and educated PR practitioners on new industry developments and best practice. This included the development of the PRIA's social media policy, engagement and evaluation strategy. He has owned and run a health and cause related PR agency for six years, during which he worked with Roche Pharmaceuticals to launch its HIV therapy and diagnostic portfolio. Lloyd created an AIDS media guide which assisted journalists with the critical role of language when reporting on the illness to better inform people about the risk of HIV transmission and to minimise stigmatisation. This culminated in the AIDS Media Awards, recognising excellence in HIV reporting.
Lloyd Grosse, Communication Development Manager, Public City said:
"I've been lucky enough to have a diverse PR career that has spanned consulting, business management, industry development and the introduction of two major communication technologies - the internet and now web 2.0. I'm thrilled to be joining Public City and look forward to helping this energetic consultancy develop new communication services offerings of the highest industry standards".
Among his many professional achievements, Lloyd was also among the first to be awarded the "World AIDS Day Medal" for his long commitment in fighting AIDS. In 2009, he received the PRIA's first "Certificate of Appreciation" for his commitment to the profession and the Institute.
Lloyd turned another passion into a profession and has been a well known underground DJ for nearly thirty years.
"When your passion is your profession, you have a stubborn commitment to getting and seeing results. Not because you want to impress the client or the team, but because you constantly have to impress yourself! Lloyd is a very welcome member of Public City for this very reason - he has even offered to scratch mix our hold music for God's sake!" Marie concluded.
Lloyd can be reached at Public City on 02 9281 7272 | lloyd@publiccity.com | twitter @lloydgrosse.
For more information, images or interviews please contact
Linda Moussa | Public City | 02 9281 7272 | 0410 179 383 | linda@publiccity.com