News
Wrights in the Saddle for 150th Melbourne Cup Celebrations
Thu, Feb 18 2010
The Victoria Racing Club (VRC) has expanded its successful 10-year partnership with independent public relations consultancy, Wrights, appointing the firm to manage public and media relations for the 150th running of the Melbourne Cup.
The role will see Wrights continue its management of public relations and media accreditation for the 2010 Melbourne Cup Carnival, while delivering an extensive communications program to showcase the 150th Melbourne Cup celebrations.
The 150th Melbourne Cup celebrations kicked off with a spectacular launch event at Flemington Racecourse, which resulted in extensive national and international coverage across television, radio, print and online.
Featuring a 'who's who' of the Australian and international racing industry, the launch saw the VRC unveil a diverse range of government, business, cultural and community partnership initiatives, including an extensive year-long program of events to commemorate the milestone.
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Building on its 14-year association with the thoroughbred racing industry including consulting to Country Racing Victoria (CRV) and Racing Victoria (RVL), Wrights has assumed the role of preferred public relations (PR) firm for the VRC in 2010.
"The VRC is planning a full year of celebrations to acknowledge the significance of this great race to Australia's sporting and cultural heritage, by recognising the great heroes, influential figures, racing clubs, communities and the visionary strategies that have taken this race from its beginnings to the international phenomenon it is today," said VRC Deputy CEO Sue Lloyd Williams.
"We are delighted to continue our successful partnership with Wrights, particularly in such an important year for the VRC."
Wrights has been a driving force behind the successful Emirates Melbourne Cup Tour, developed in conjunction with the VRC in 2003, with the aim of extending the reach of the Emirates Melbourne Cup beyond a four-day celebration. Wrights will once again coordinate logistics and media management for the tour in 2010.
The consultancy has also played an integral role in the development of an international strategy, designed to showcase the sporting and cultural significance of the Melbourne Cup to a global audience, and increase visitation by international business people in conjunction with the Melbourne Cup Business Network.
"The Emirates Melbourne Cup is already a household name in Australia, but the development of a comprehensive international strategy will help increase awareness," said Wrights director, Bridget Marcou.
-ENDS-
For further information please contact:
Bridget Marcou
Managing Partner
Wrights
0407 846 672
bmarcou@wrights.com.au