News
Text 100 Wins Yahoo!7 PR Account in Competitive Pitch
Fri, Feb 19 2010
Text 100 has something to yodel about...
SYDNEY 18 February, 2010 - Text 100 Sydney has continued its new business spree, winning the Yahoo!7 account in a recent four-way pitch that further boosts the agency's digital lifestyle practice.
Harry Burt, General Manager Marketing for Yahoo!7 explained why it selected Text 100 as its Public Relations Agency: "Yahoo!7 needs an agency that can help serve multiple audiences - including consumer and trade. We were very impressed with Text 100's ability in the pitch to deliver an original core creative idea within a sound strategic framework that also addressed our corporate PR requirements. Not many agencies have that versatility and we're pleased to be partnering with Text 100 in 2010 - it's shaping up to be an exciting year."
Adrianne Kern, Managing Consultant, Text 100 Public Relations said: "It's very competitive out there right now, so winning Yahoo!7 is all the more satisfying! We've been pushing into the consumer and digital lifestyle space for some time now, and it's very exciting to be working for a premium brand like Yahoo!7. It's hard for an agency to be all things to all people, but our technology and B2B heritage, combined with our strong digital lifestyle credentials will ensure that our team offers Yahoo!7 the right balance of strategic thinking and creativity."
Other recent wins include Macquarie Telecom, the Flip Video launch and projects for Siemens and Nokia Siemens Networks, with more announcements to be confirmed shortly. To support its recent business growth, Text 100 Sydney has hired new consultants, including: Katie Keenan, senior account manager and consumer specialist and Simon Clarke, a senior account executive.
Text 100's new clients join Text 100's stable of current clients including: Adobe, Altec Lansing, Epsilon, Gartner, IBM, IntraLinks, Lenovo, Mitsubishi Electric, MTV Games, Optus, One Water, Plantronics, SanDisk, SunGard, Symantec, The Mathworks, VMWare and White Ribbon Day.
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For media information contact:
Adrianne Kern or Antonia Christie
(02) 9956 5733
Text 100 Public Relations
adrianne.kern@text100.com.au or antonia.christie@text100.com.au