News
Haystac Sydney appointed by eBay
Thu, Jul 2 2009
Haystac's Sydney office has added to its portfolio of leading consumer brands with its appointment to manage national media relations activity for eBay Australia & New Zealand, Australia's leading online marketplace.
Haystac's Sydney General Manager, Kelly Drew, said the win comes on the back of continuous growth for Haystac's Sydney team.
""We've seen extraordinary growth in the past 12 months, expanding our client base and adding new talent to our team. Our Sydney office now delivers campaigns for some of the most renowned brands in Australia, such as Telstra, Harley-Davidson, BigPond, Toyota, Coleman, GlaxoSmithKline, Girl Guides Australia, and Whereis.
"We're excited to work with eBay, an innovative brand that is continually evolving its offering to stay ahead in a competitive environment," said Drew. Haystac Sydney will implement proactive media relations campaigns as well as managing reactive media relations for eBay.
The appointment comes after Haystac delivered a project campaign for eBay earlier this year to highlight the potential online sale value of unused goods in an ordinary Australian home.
eBay PR Manager, Sian Gipslis, said: "Having seen the impressive results Haystac can deliver, we're excited about working closely with them to develop a comprehensive media relations strategy for our brand."
"We need an agency that can present us with creative and unique ideas to support our growth, in addition to managing our day to day media relations needs. We are looking forward to working with the team at Haystac to deliver some great results over the coming months."
The eBay appointment caps off a busy fortnight with the office also picking up a lobbying campaign for Gas Industry Alliance and an event management project for PayPal.
PRIA Launches New Peer Support Program
Fri, Jun 26 2009
The NSW Secretariat of the PRIA has launched a unique support program to assist practitioners who have been made redundant or who are finding it difficult to gain employment as a result of the global economic downturn.
The program, believed to be the first undertaken in Australia by a professional association to assist its membership, will be officially launched on July 21 in Sydney.
"With many companies feeling the pressure of the current economic climate, the PRIA NSW created the program to specifically support industry professionals impacted by management cutbacks," says Andrew Collett, PRIA NSW President.
The PRIA's 'Next Opportunities' peer support networking program offers peer and industry group mentoring, as well as one on one support. The program is open to any NSW PRIA member who has been made redundant, who is worried about their job or hoping to make a career change over the coming months.
'Next Opportunities' also provides employers with an opportunity to support staff made redundant as a result of the downturn and help them make an easier transition into their next job. Employers are encouraged to include a PRIA membership in redundancy packages to enable staff members to take part in the program.
Andrew Collett says, "We are very aware of the hard times some companies are going through and we recognise the importance of employers 'giving back'. Who knows, that person may come back to your company if you manage the process as best as possible."
The six month program will be limited to 10 participants per session. Each month a guest speaker will discuss relevant topics and the group will be able to form bonds with people in the industry going through similar experiences. Each participant will also be offered access to one on one mentoring from a select mentor group.
The July 21 launch will include a presentation by Peter Salt, of Salt & Shein on "Steps you can take to optimise your job seeker's toolkit".
The program is open to all PRIA members in New South Wales.
If you are interested in finding out more about 'Next Opportunities', please contact the PRIA on 02 9331 7533 or email development@pria.com.au
KDPR announced new clients
Thu, Jun 25 2009
KDPR Queensland announce the signing of Lexus of Brisbane, A2 Milk, Di Bella, Merlo and Lindt to the Coffee and Chocolate Affair at Brisbane’s Portside Wharf on behalf of their long-term client Brookfield Multiplex.
Full-service communication agency KDPR has successfully delivered sponsorship and media campaigns for this annual event since its launch in 2008. Brookfield Multiplex has been a valued client of KDPR's for over three years.
KDPR is headquartered in Brisbane, and has a growing stable of national and Queensland clients across a broad range of industries including professional services, property, fashion, travel and hospitality.
VIEWSONIC appoints Dash PR
Mon, Jun 22 2009
Global technology provider ViewSonic has appointed Dash PR to manage its public relations in Australia and New Zealand.
Recognised by the three Gouldian finches which represent excellence in quality and renowned for its innovative desktop displays, digital televisions and projectors, ViewSonic is at the forefront of the ‘visual revolution’ and worldwide leaders in visual display products.
Dash PR will work with ViewSonic to build up its promotional program in the region with its major role being to intensify awareness and invigorate the brand as it begins to increase its product lines. The campaign will focus on new releases, reviews and features, as well as presenting insightful, interactive and engaging events.
William Tse, Country Manager at ViewSonic Australia, said, “We were becoming conscious of the fact that ViewSonic was in need of PR support and were gradually getting around to it when Dash PR proactively approached the company. The timing couldn’t have been more perfect. Dash PR was professional, yet open and demonstrated great enthusiasm for ViewSonic – the glowing references didn’t hurt either. After subsequent meetings we were confident about Dash PR and welcome the organisation on board with ViewSonic.”
Dash PR recently celebrated its first year milestone and Director of Dash PR, Christine Kardashian is pleased with how the business has been steadily progressing. Particularly in the current economic climate where budgets have been significantly sliced, public relations is an essential and cost-effective tool to preserve presence in the market. And businesses that show initiative, value and reliability will weather the recession.
Spicing it up with McCormick's
Thu, Jun 18 2009
McCormick Foods Australia has appointed its public relations account to Beyond The Square Communication following a competitive pitch last month.
The agency will be retained as part of a wider agreement for PR services across all brands in the McCormick's stable including the eponymous herbs and spices, Aeroplane Jelly, Keen's Mustard and Curry powders, Slow Cookers, Cake Mate and Hermesetas Stevia.
In good company, the new appointment joins the stable of Beyond The Square's food industry clients including Ingham Enterprises, Corningware, Pyrex, Produce Marketing Association (PMA) and Horticulture Australia (HAL).
Hill & Knowlton Tweets-Up for the Lions
Wed, Jun 17 2009
Biz Stone, co-founder of Twitter will lead Hill & Knowlton's seminar in the first ever 'Official Cannes Lions Tweet-Up' at this year's festival. H&K is the only PR agency to secure a seminar slot during the week-long programme of events, and Biz Stone will lead the session taking place on Monday 22nd June at 4pm (Cannes time). Biz will be speaking about life, the Twitterverse and everything in between, before taking questions live on Twitter.
Biz Stone, co-founder of Twitter commented: "I'm flattered to be a guest speaker at Cannes Lions this year and look forward to fostering new ideas with the world's top brand marketers, and galvanizing their experience within the community".
Tony Burgess-Webb, chief marketing officer at Hill & Knowlton said: "It's great to have Biz leading our inaugural seminar at Cannes. Twitter is without doubt the hottest communications platform in the world right now and is leading a massive change in the way people engage with each other and with brands. This has profound implications for the public relations industry specifically and for marketing generally".
Two of Hill & Knowlton's global management team will judge at this year's festival, Jimmy Tay, head of H&K South-East Asia and MaryLee Sachs, global head of H&K Marketing Communications and US Chair. Often billed as the 'Oscars of the marketing industry', this is the first year that Cannes Lions, now in its 55th year, has added a PR category, a move which recognises the increasingly crucial role PR plays in brand communications.
H&K is also a sponsor of the MOFILM User-Generated Content "You to the Power of 12- U12" Competition at Cannes Lions.
http://www.mofilm.com/
The Trish Nicol Agency Opens Melbourne Office to cater for high-end brands
Wed, Jun 17 2009
The Trish Nicol Agency (TNA), which specialises in Public Relations and Events for premium and luxury brands, has opened its second office following the growth of its Melbourne clientele.
The agency already represents Melbourne based brands such as, Schweppes, leading Australian designer Toni Maticevski, Alannah Hill, Nobody Denim, Zu Shoes and MINI cooper and has recently added LAS property developers, responsible for the pending launch of Melbourne's highly anticipated new shopping precinct, 206 Bourke Street.
The Agency who represents premium brands such as Cartier, Bentley and luxury property development The Residence Hyde Park hasn't see a significant downturn in PR spend with high-end brands in the current economic climate.
TNA's new office will be based in the heart of Melbourne's CBD in the fashionable Curtin House alongside Rightangle publishing.
For further information, please contact Trish Nicol on 02 9356 2711, 0418 329997 or trish@trishnicolagency.com.au
Weber Shandwick Wins J&J Hat Trick
Tue, Jun 16 2009
Weber Shandwick's consumer marketing team has strengthened its eight-year relationship with Johnson & Johnson Pacific (J&J), securing three brand projects across the JOHNSON'S, JOHNSON'S baby and Neutrogena brands.
To build awareness of the JOHNSON'S 24Hour Moisture range, Weber Shandwick will harness the creative - we cared for you then, we care for you now - to execute a media engagement campaign in June. The firm is also launching a sponsorship maximisation campaign for the JOHNSON'S baby brand, to facilitate stakeholder engagement around the Midwife of the Year Competition.
The most recent campaign win for Neutrogena centres on a pivotal product launch for the brand in 2009 - incorporating a media launch, word-of-mouth and social media strategy, and stakeholder education and engagement.
Alexandra Kelly, Vice President Consumer Marketing, says the string of new project wins is testament to the agency's strong determination to always nurture true partnerships with its clients.
"We're excited to be building on almost a decade of partnership. Our work with the Neutrogena team comes off the back of a highly successful launch project for the brand's new power cleanser, Wave - an integrated campaign which propelled the brand to a number two market position in total facial skincare and Wave to the number one selling facial skincare item.
"Our team's knowledge of the beauty and health and wellness space is second to none, and it's rewarding to work with clients who recognise the value in Weber Shandwick's advocacy positioning - and are willing to look beyond the tried and tested to push the boundaries and secure real results."
Weber Shandwick's consumer marketing team in Sydney specialises in beauty, health and wellness, FMCG and food marketing, food issues management, sports marketing and travel and tourism.
Global Alliance Elects New Leadership
Tue, Jun 9 2009
GLOBAL ALLIANCE ELECTS NEW LEADERSHIP,
LAUNCHES NEW STRATEGIC PLAN
June 6, 2009, Vancouver, CANADA -- The Global Alliance for Public Relations and Communication Management, the umbrella organisation linking PR professional associations worldwide, today elected a new leadership team of officers and board members to guide the organisation and endorsed a bold new strategic plan. The new board will take office on July 1, 2009.
Elected Officers (2-year term)
Chair: John Paluszek (USA)
Chair-elect: Daniel Tisch APR (Canada)
Secretary: Amanda Jane Succi (Italy)
Past Chair: Colin Farrington (UK)
Elected Board Members
Catherine Arrow (Public Relations Institute of New Zealand, New Zealand)
Michael Cherenson (International Public Relations Association, USA))
Thorsten Luetzler (Deutsche Public Relations Gesellschaft, Germany)
William Murray (Public Relations Society of America, USA) Paul Mylrea (Chartered Institute of Public Relations, UK)
Strategic Plan
Following a consultation and planning process that involved Global Alliance members in sixteen countries, the Vancouver meeting endorsed a new five-year strategic plan for the organisation. The primary objective -- to increase the value of the Global Alliance to member associations -- will be supported by four lines of business: raising standards, sharing knowledge, advocacy for the profession and strengthening public relations associations.
John Paluszek, the newly elected GA Chair said: "The Global Alliance franchise -- as a worldwide communication cooperative serving its members -- must be strengthened. And the Global Alliance brand -- as a potential contributor to greater international mutual understanding -- must be further developed."
Daniel Tisch, the new Chair-elect, said: "Our new board -- and our new plan -- have one primary objective: enhancing the value of the Global Alliance to our member associations, and to public relations professionals around the world."
John Paluszek is senior counsel at Ketchum in New York. Daniel Tisch is president of Argyle Communications in Toronto.
The Global Alliance Center, which is based in Lugano, Switzerland, supports the Global Alliance's projects and initiatives through the oversight of membership, sponsorship, website and events. The office is led by Nina Volles, General Secretary and is supported by Jennifer Hayes, Executive Officer.
At the Vancouver meeting, the new board made a special presentation to express thanks to Colin Farrington, Director-General of the Chartered Institute for Public Relations (U.K.), for his leadership of the Global Alliance over the past two years.
New Digital Communication Head
Tue, Jun 9 2009
SYDNEY, Australia, June 9 2009 - Weber Shandwick has recruited former Microsoft marketer, Matthew Gain, to head its Digital Communication practice in Australia effective August 1 and boost its fast-growing regional practice in Asia Pacific.
Gain, who will report to Weber Shandwick Australia Managing Director Emma-Jane Granleese, brings a wealth of agency and client-side experience, most recently as citizenship and consumer PR manager for Microsoft's Consumer and Online Group in the U.K. In this position, Gain developed online viral campaigns and launched new online services.
"Bringing in someone with first-hand experience of client perspectives makes sense," said Granleese. "What we wanted was someone who is as familiar with the digital possibilities as they are with clients' strategic communication needs, and Matthew represents the perfect combination."
His appointment is also aimed at further strengthening Weber Shandwick's fast growing Digital Communication capability serving top multimarket clients across the Asia Pacific region. The newly created position complements Weber Shandwick's Digital Communication hubs in North America and Europe. Gain's role will include the development and training of existing and new digital market champions throughout the Asia Pacific region.
Prior to his stint at Microsoft, Gain managed multiple consumer technology clients as account director for Jackie Cooper Public Relations (an Edelman agency) in the U.K. While in Australia, he oversaw a portfolio of consumer and technology clients as account director for Pulse Communications (Ogilvy PR).
Record number of entries in PRIA Awards
Wed, Jun 3 2009
The PRIA Golden Target Awards has attracted a new record number of entries with 196 - up 16 on last year.
New South Wales had the highest number of state entries with 79, followed by Queensland and Victoria.
The most popular categories entered were Community Relations and Consumer Marketing/Social Marketing, followed by Special Event/Observance.
There has also been an increase in entries in the Public Affairs, Issues Management and Corporate Social Responsibility categories which reflects the variety of work that the industry is involved in.
"The Golden Target Awards are increasingly seen as the most important measure of performance in public relations and communication," said PRIA National President Tracy Jones.
"The record number of entries is great confidence in our profession and the people who practice PR."
The PRIA Golden Target Awards recognise best practice in public relations with entries submitted from PRIA members nationwide.
A panel of judges will review each entry and submit a short-list for the final round by 15 June. Finalists will be notified by 29 June with final entries due by close Monday 27 July.
The National Golden Target Award winners will be announced in Brisbane on Monday 26 October 2009. To register click here.
Qantas picks Olivia Wirth as PR head
Wed, May 27 2009
Steve Creedy, Aviation writer | May 27, 2009 The Australian
TOURISM and Transport Forum executive director Olivia Wirth will become the head of Qantas corporate affairs.
This is part of Qantas' moves to consolidate the airline's public and government relations activities.
Ms Wirth will report directly to executive general manager government and corporate affairs, David Epstein, working alongside the airline's new head of government and international relations, Jane McKeon.
Joining the airline on July 14, Ms Wirth will be responsible for issues and events management, public relations and internal communications.
The consolidation reflects a belief within Qantas, whose reputation has taken a battering in recent years, that the airline needs to improve its internal and external communications. Insiders said yesterday the airline would be more active promoting its case externally and was looking to boost the level of engagement with employees.
The move is also expected to help the airline build relationships in Asia, as it pursues its expansion strategy in the region.
Read the whole article here.
PRGN elects Aussie PR principal
Mon, May 25 2009
PRGN has 40 member agencies on six continents with combined revenues of $100 million (U.S.)
(Melbourne), May 15, 2009 - The chairman of Melbourne public relations firm Currie Communications (www.curriecom.com.au), Derek Jones FPRIA, has been elected as Secretary of the Public Relations Global Network (PRGN) (www.prgn.com), which comprises 40 agencies on six continents, with 800 people and revenues in excess of $US100 million, following a meeting in Brazil this month.
For almost 20 years Derek has advised government and private enterprise clients on corporate affairs, media relations, government and community relations and issues management. Following a distinguished career in marketing and business management, which included senior executive positions in publishing, tourism, government and corporate affairs, Derek founded Currie communications in 1990.
The PRGN, an international network of leading independently-owned public relations agencies, also announced a major expansion with the addition of three new agencies in New York, Denver and Dallas.
Joining the ranks of PRGN following its semi-annual meeting in Sao Paulo this month are:
- CooperKatz & Company (New York) - www.cooperkatz.com
CooperKatz is an independent, full-service, Manhattan-based 30-person marketing/public relations firm with strong strategic, creative and social media credentials. Founded in 1996 by Andy Cooper and Ralph Katz, two long-time senior PR agency executives, CooperKatz offers a full-service public relations capability to a national client base across these industry sectors: consumer products/services, financial services, technology, telecommunications, healthcare, professional services, business-tobusiness, government and non-profit organisations. The firm's current consumer clients include Coldwell Banker, Popeyes, Polar, Zipcar and MSN.
- Ground Floor Media (Denver) - www.groundfloormedia.com
GroundFloor Media, an award-winning Denver-based public relations agency, is one of the fastest-growing companies in Colorado. Within the past year, GroundFloor Media was recognized by The Holmes Report as the Best Boutique Agency to Work For and one of three finalists named to the Denver Metro Chamber of Commerce's Small Business of the Year award, and the agency boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media's clients include Qdoba Mexican Grill, Point B Solutions, Bellco Credit Union, Rally Software Development, Morton's The Steakhouse, Colorado Garden Show Inc. and The Children's Hospital.
- The Harrell Group (Dallas) - www.theharrellgroup.com
The Harrell Group (THG) is a Dallas-based, full-service strategic communication firm with a long, successful record of helping companies do business in Texas, and helping Texas do business with the world. Its senior professionals provide the experience and judgment typically found in the large, international firms, applied with the focus and responsiveness of an entrepreneurial local firm. THG's services include: public relations, public affairs, marketing communication, media relations (traditional and new media), corporate social responsibility, reputation management, environmental communication, litigation support, crisis avoidance and crisis response management.
New PRGN President Named
Jos‚ Luiz Schiavoni, chief executive of Sao Paulo, Brazil-based PR firm S2 Comunicacao Integrada, has assumed leadership as president of PRGN. Schiavoni previously served as Vice President of the network. He takes over from Frank Cullen of Dublin, Ireland-based Cullen Communications. Schiavoni is the first PRGN president from South America, and the first to come from outside Europe and the United States.
New Health and Wellness Offering
Mon, May 25 2009
Weber Shandwick Bolsters Australian Health and Wellness Offering
- Smiddy Appointed as Vice President -
SYDNEY, Australia, May 25 2009, Weber Shandwick has today announced the appointment of Mary Smiddy as vice president of the agency's health and wellness team in Australia.
Leading one of Australia's most well regarded and rapidly growing PR healthcare teams, Smiddy brings almost 20 years of international healthcare experience. Smiddy's experience spans a variety of healthcare operations ranging from general nursing, pharma sales & marketing, in-house communications to her most favored discipline, agency healthcare communications. Most recently, she worked with Weber Shandwick's healthcare practice in Singapore.
Smiddy's role will be to continue strengthening Weber Shandwick's gains in the healthcare sector, leading her team in the management of client accounts involving diabetes, cardio vascular disease, sexual health, smoking cessation, gut health, nutrition, eye health and diet & lifestyle. With a number of new projects already on the horizon, the team look set for a strong year ahead.
Weber Shandwick's managing director, Emma-Jane Granleese, commented: "We're delighted to have Mary on board to lead the award-winning team which has had a tremendous track-record over the past two years. Mary's extensive experience across the sector was a key factor in her assignment to the Australian leadership role."
In reference to her appointment, Smiddy added: "The healthcare industry in Asia Pacific - and specifically Australia, is constantly evolving and as PR professionals we need to keep pace within such a tightly regulated and challenging environment.
"We are very fortunate that our work offers us an opportunity to actively engage with patients, specialists and healthcare professionals, through pro-active disease awareness, advocacy, patient and doctor education. I am particularly passionate about what the future holds in terms of optimizing treatment outcomes, advances such as using adult stem cells to treat conditions including heart disease and diabetes.
"I am extremely excited at the opportunity to continue my journey within the Weber Shandwick network by joining Sydney's dynamic and award winning team," said Smiddy.
Weber Shandwick Australia was named AdNews PR Agency of the Year 2008 and last week was named Global Agency of the Year by The Holmes Report.
Learn From Food Crisis Management
Mon, May 18 2009
AIFST Convention prepares professionals for 'crunch time'
An ideal opportunity for public relations professionals and students to learn the latest about recalls and crisis management as it relates to the food and retail industry is offered at the 42nd annual Australian Institute of Food Science & Technology (AIFST) convention to be held in Brisbane on 13 to 16 July 2009.
Kim Leighton, Director for Food Policy and Regulation from The Australian Food and Grocery Council (AFGC) will showcase the new AFGC Product Crisis Management guidelines which have been prepared specifically for that industry.
"A successful response to a crisis requires the active cooperation and participation of grocery manufacturers with retailers, wholesalers, enforcement authorities, government agencies and the media," said Leighton.
"To ensure this is done in an efficient and consistent manner, the Australian Food and Grocery Council has developed the Product Crisis Management guideline."
Amanda Hill, Manager Food Safety Section of Food Standards Australia New Zealand (FSANZ) will address key aspects of the recall process including the requirement for notification of recalls, information that should be included in media materials and the importance of accurate food distribution information to ensure recalled products can be targeted by enforcement agencies and the food industry.
A valuable insight into how retailers and suppliers should address a product recall crisis will be presented by Jeanette Cowden, Woolworths national retail support manager. Her session will reference the Woolworths 'Product Recall Management System'.
The crisis management and product recall session runs on Wednesday 15 July and it is possible to register just for that day or half day.
This year's convention is packed with presentations by international industry leaders with subjects including sustainability in food production, new technologies, food safety, business outlook/financial stability, nanotechnology, environmental impact on food and product innovation and trends.
Additionally, workshops on new product development, consumer research and food allergen management will be conducted on 16 July 2009.
A trade exhibition of 46 services and products for the industry will also be located within the Convention venue.
Further details are available on www.aifst.com.au.
The Convention is supported by the Queensland Government, through the Department of Employment, Economic Development and Innovation.
42nd Annual Australian Institute of Food Science and Technology (AIFST) Convention
Place, dates & times
Brisbane Convention and Exhibition Centre
Monday 13th July 2009 open 1000, close 1800.
Tuesday 14 and Wednesday 15 July open 0830 close at 1700.
Workshops: 16 July, 2009.
New Appointment - Sports Marketing
Mon, May 18 2009
- Strengthens Sports Marketing Team -
SYDNEY, Australia - 18 May 2009 - Weber Shandwick Sydney, AdNews' 2008 PR Agency of the Year, today announced the appointment of Jack Lamacraft to the role of account director of its sports marketing practice.
Strengthening one of the country's most awarded consumer teams, Lamacraft brings a wealth of sponsorship maximisation and sports brand experience to the team. His role will be to help spearhead the agency's sports sponsorship offering whilst overseeing key consumer accounts for Weber Shandwick.
Lamacraft has more than six years of experience in some of the UK's strongest public relations agencies. Having worked in agency on accounts such as Umbro, Redbull, Puma and Rexona, his brand experience spans the gamut of high-profile brands, events and personalities. Outside of agency, Lamacraft was previously the in-house marketing and communications manager at Tottenham Hotspur Football Club.
Alexandra Kelly, vice president of Weber Shandwick Sydney's consumer practice, commented on the appointment: "We're delighted to have Jack on board. Weber Shandwick's consumer team has a rich history in sporting events and sponsorships. Jack's experience makes him a great fit for further amplifying the strengths that our agency has demonstrated in this practice area and adding value to the work we do for clients."
Appointment to Centre for Eye Health
Thu, May 14 2009
Guide Dogs NSW/ACT has appointed Write Away Communication + Events to manage the public relations campaign for its launch of the Centre for Eye Health in July 2009.
A joint initiative of Guide Dogs NSW/ACT and the University of New South Wales (UNSW), the Centre for Eye Health will offer free diagnosis and management services to the general community in the fight against preventable blindness. Once established it is anticipated the Centre will see up to 40,000 patients per year.
"Guide Dogs has long promoted its mobility and orientation services, however this is the first time we have worked at the prevention end of vision impairment," said Charles Ulm, Marketing and Communications Manager, Guide Dogs NSW/ACT.
"We're very pleased to appoint Write Away as our public relations agency for this important project. Throughout the competitive pitch they demonstrated a great deal of experience working in this sector and presented a number of very sound yet creative ideas to communicate the launch of the new centre to our specific target audiences."
Write Away has previously worked with a range of community-based organisations including Optometry Giving Sight and the RSPCA, in addition to handling a number of community-based projects for their corporate clients such as Wormald and their involvement with the launch of the Brisbane Burns, Trauma and Critical Care Research Centre. Write Away has also previously worked with contact lens manufacturer CIBA VISION.
Changing role for communication - Study
Tue, May 12 2009
58% of Global Corporate Communication Officers Now Report to CEO and Tenures Rise, According to Annual Survey
Crisis Expertise Grows 45% as Requirement for Success
Blogging/Social Media Increases as a Corporate Communication Function
May 12, 2009 - In a time of unprecedented economic volatility, global corporate communication executives have actually seen their "stock" rise over the past 12 months. In The Rising CCO, an annual survey conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick with KRC Research, 58% of global chief communication officers1 (CCOs) surveyed report to the CEO, compared to 48% a year ago. Not only do more CCOs call the CEO their boss, 40% of CCOs consider the CEO to be their biggest ally in the organisation. This leadership momentum coincides with an increase in CCO tenure: in 2008, CCOs' average tenure was 65 months, compared to 54 months in 2007. By comparison, the average tenure of chief marketing officers is 28 months, according to research conducted separately by Spencer Stuart.
"The data reinforces the fact that when many organisations endure critical times, CEOs are increasingly looking to the CCO for their strategic crisis communication and ability to quickly react to a variety of scenarios," said George Jamison, who leads Spencer Stuart's Corporate Communication and Investor Relations Practice.
The survey also found that experience in crisis communication and issues management is critical to a CCO's success. According to CCOs surveyed, the need for crisis/issues management experience has increased 45% since 2007. Additionally, CCOs cite social media/blogging as the most frequently added function to their corporate communication departments in 2008, and they believe that social media/blogging will be their most important tool in 2009.
"It goes without saying that CEOs and boards are under tremendous pressure to navigate through the stormy seas of the current economic tsunami. Like never before, CEOs are depending on CCOs for crisis and issues counsel to steady their company reputations and calm stakeholders," said Weber Shandwick's Chief Reputation Strategist Dr. Leslie Gaines-Ross. "CEOs who do not communicate using traditional and social media do so at their own peril."
As corporate reputation-anticipated to be the number one communication priority in 2009-endures extreme stress and the Internet provides unanticipated opportunities and risks, skills often "owned" by the CCO are in greater demand: crisis and issues management, social media monitoring and online engagement, reputation management, and management of a complex portfolio of stakeholders such as employees, investors, nongovernmental organisations and trade media. As one CCO said, "Crisis communication work, leading in a rapidly changing environment, and understanding new business/financial challenges" will be among the most challenging communication issues in the year ahead.
Read more of the article here.
New Appointment in Healthcare - Haystac
Mon, May 11 2009
Haystac announces the appointment of Gemma Hudson as Director of Haystac Healthcare. Based in Sydney, Gemma strengthens Haystac's existing pharmaceutical and health communication practice.
Gemma has 10 years dedicated specialist experience in health communication in Australia and the United Kingdom in the consulting environment. She has worked across a host of products and disease areas including both prescription and over-the-counter medicines and holds experience in PR and medical education.
Haystac MD, Richard Hayward, said. "Gemma's recruitment is a real coup for our agency. She brings outstanding skills, relationships and experience to lead our healthcare business."
With a healthcare team based across Sydney and Melbourne, Haystac currently holds accounts with major pharmaceutical companies including GlaxoSmithKline and Novartis, as well as government, non-for-profit and patient advocacy groups.
Haystac has a staff of 60+ and is part of the Mitchells Communications Group, offering integrated marketing and communication services to a blue chip client base.
Global Agency of The Year Named
Fri, May 8 2009
Weber Shandwick has been named the Global Agency of the Year in by the Holmes Report and will be honoured at the US SABRE Awards Dnner on 12 May
May 8, 2009 - Weber Shandwick has been named global agency of the year by The Holmes Report, one of the leading public relations industry newsletters. The firm will be honoured on May 12th in New York City at the annual U.S. SABRE Awards, sponsored by The Holmes Report.
In recognising the firm The Holmes Report said, "Weber Shandwick is not only the largest public relations brand in the world, it is also the strongest, perhaps the only firm that ranks among the top three in both size and quality in all three of the major regions in which it operates."
"I am immensely proud of this recognition, particularly in this challenging economic environment. It is a wonderful reflection on our talented team of professionals throughout our global network," said Harris Diamond, CEO, Weber Shandwick. "Our clients have provided us with some of the most demanding and exciting opportunities of our time, as we work with them to support efforts to have their voices heard, products launched and reputations safeguarded."
Tim Sutton, Chairman of Weber Shandwick Asia Pacific said: "We are delighted at the Holmes Report's recognition of the enormous progress we have made to become a powerful top three player in the Asia Pacific region."
In addition to the firm's global recognition, Weber Shandwick leads the way with 22 nominations for U.S. SABRE Awards and 12 nominations for this year's European SABRE awards to be held in Stockholm, Sweden on May 21st.
H&K redefines its healthcare offering
Fri, May 8 2009
Jennifer Wilson Appointed to Practice Director, Health & Pharmaceuticals, Hill & Knowlton Australia
Sydney, 6 May 2009 - Hill & Knowlton Australia is delighted to announce the appointment of Jennifer Wilson to the position of Practice Director, Health & Pharmaceuticals based in Sydney.
Jennifer has more than 15 years of local and global healthcare industry experience leading the development and implementation of internal, sales force and external communication strategies that deliver return on investment. Her work has involved the integration of government and policy relations, health outcomes, patient and clinical advocacy, media, issues and crisis management, corporate branding and reputation management.
Jennifer's experience spans consultancy and in-house. During her time as consultant Jennifer developed and implemented local and global campaigns for clients including the National Health Service, MSD, GSK, Pfizer, AstraZeneca, Eli Lilly, Pfizer, Janssen-Cilag, Eisai, and Novartis. Jennifer has most recently held the post of head of external communication for sanofi-aventis UK where she worked for seven years.
"In recognition of the changing environment for the healthcare sector - in particular, the closer scrutiny of the pharmaceutical and medical devices industry, the increased hurdles and the uncertain timelines for reimbursement and getting to market - we have redefined and strengthened our healthcare offering and Jennifer's appointment will consolidate this," said Sue Cook, Hill & Knowlton's Regional Director, Health & Pharmaceuticals, Asia Pacific.
"Jennifer will lead the redefined health and pharmaceuticals practice in the Australian market. I will continue to develop our healthcare portfolio across the Asia Pacific region, and to provide additional senior counsel across our client portfolio in Australia."
Jennifer holds an honors degree in human movement studies and has completed postgraduate studies in marketing, media studies, and investor relations and financial communication.
New online polling service
Wed, May 6 2009
The Global Poll is a new online polling service that allows any person or organisation to reach a global group of opinion-leaders at no cost to the pollster or voter. It captures results and voter demographics and presents them in real time to anyone who accesses www.theglobalpoll.com.
The Global Poll first series of polls will go live on Tuesday, 12 May at 10 am (Eastern Standard Time) and to celebrate the launch, The Global Poll is running a competition for voters and pollsters.
The Global Poll is inviting people and organisations to submit quirky, interesting, thought-provoking poll questions they would like to see live on launch day. Pollsters can then invite friends and relatives to vote for their questions and the most popular ones will be selected for the first series of polls.
Prizes will be awarded to one pollster for submitting the most popular poll question prior to launch, one voter for pre-registering their details prior to launch and one voter for voting on polls before 18 May.
The three prize packages, valued at $2,173 each, include a Dell Inspiron(TM) Mini 10 Laptop with mobile printer and a 24-month Optus 'yes' wireless 2GB mobile broadband connection.
The Global Poll is the brainchild of telecoms-industry expert Bruce Mott. He literally woke up one morning a couple of years ago with the idea for The Global Poll in his head. Mr Mott felt that it ticked all the boxes for a business idea - internet-based, potential to be financially viable and supported his own personal ethics.
"We based The Global Poll concept on the fact that people nowadays want to get instant reactions on various topics, share information quickly and express their opinions, hence the huge success of social media. It will be a great way to generate conversations and gain market research," Mr Mott said.
"The Global Poll is based on user-generated content - pollsters and voters will lead where the website is going through their questions and answers and will have the opportunity to comment on poll results through our blog," he added.
The Global Poll will run numerous polls simultaneously across nine different polling categories: Business Finance & Employment, Current Affairs, Entertainment & Arts, Environment, Food & Travel, General Interest, Health Sport & Recreation, Politics & Society and Science & Technology.
To be able to vote, people must become a registered voter - at no cost - so that their demographic details are anonymously recorded. To ensure reliability of the results, voters are restricted to only one vote per poll.
The Global Poll's revenue will be generated from advertising only.
The winner submitting the most popular question will be contacted by email on Monday, 11 May. The winners of the other competitions will be announced on Monday, 18 May. See full terms and conditions of the competition here.
The Global Poll also offers an onsite text polling service which allows event coordinators, marketers and venues to organise an instant opinion poll or competition by asking attendees to send their answer using their mobile phone.
Garmin Appoints GolinHarris
Mon, Apr 27 2009
Garmin, the global leader in satellite navigation, has further strengthened its position in Australia and New Zealand by appointing GolinHarris as its public relations agency. The appointment follows a competitive pitch for the company's full range of marine, outdoor, automobile and fitness navigation devices, kicking off the relationship in April.
GolinHarris was chosen after demonstrating extensive knowledge and experience in the consumer electronics, consumer lifestyle and technology space. This combined with initial recommendations from a current client and the team's enthusiasm and drive, played a key role in the selection.
As the current global leader in the in-car portable GPS market as reported by Canalys, Garmin currently stands at number three in Australia according to Matthew DeMoss, sales and marketing Manager of Garmin Australasia.
"Following a distributor introduction to the market, we established a direct presence in Sydney in July 2008 and are now looking to increase the momentum we have already created to take advantage of the opportunities in Australia and New Zealand," said DeMoss. Partnering with the highly experienced team at GolinHarris is the perfect fit to ensure that we further enhance our brand recognition, and gain media and consumer confidence, and trust in our products,"
Garmin and GolinHarris will be undertaking a consumer PR campaign to increase media share of voice and awareness of Garmin across the entire range to its target audiences.
Emma-Jane Granleese, managing director at GolinHarris in Australia added, "While Garmin is recognised as a leading, in-car GPS brand, promoting its other product categories including the fitness range for measuring vital statistics to maximise workouts, hand held range for when you hit the outdoors and marine range that among many features can plot your course to find your favorite fishing spot-will be key to local success.
"The GolinHarris technology team has a wealth of experience and creative and talented people. We are incredibly excited to be working with Garmin as they continue to strengthen their presence in the local market."
Garmin joins GolinHarris' high-profile clients in Australia including Olympus, Uncle Toby's and Nestle.
Cannes Lions Deadline Extension
Wed, Apr 22 2009
The Cannes inaugural PR Lions recently announced the extension to the deadline by two extra weeks. The deadline for entries is now the 24 April (UK).
The Jury has also been recently announced and is made up of senior practitioners from international PR agencies and consultancies and chaired by Lord Tim Bell, the inaugural PR Lions Jury has been announced.
The PR Lions, which launches this year, will honour the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics.
“We are very excited to be launching PR Lions this year, and we are truly delighted to be able to do so with such great support from the PR community and in particular to our very distinguished judges who will be applying their expertise to judge submissions for around the world," says Festival CEO, Philip Thomas.
Judging will take place in Cannes during the Festival week. The first PR Lions will be given out on Monday 22 June.
Follow this link to enter.
How the 3Rs empower Telstra staff online
Mon, Apr 20 2009
This year's gathering of business and government leaders at the World Economic Forum (WEF) in Davos in January devoted multiple sessions to social media - a sure sign that the latest internet phenomenon is here to stay and not just a passing fad.
People often ask: what is social media and what makes it different?
We have all heard of Facebook, Flickr, YouTube and Twitter and many of us are active participants on these sites. There are many definitions of social media, but the one I like best is 'word of mouth - online and global'. I think it aptly describes the core characteristic of social media. It enables true, two-way communication in trusted communities unrestricted by geography or socio-economic background.
Word of mouth is the most powerful marketing tool known to man. Think about what is most likely to convince you to buy (or not to buy) a particular product or service. More often than not, it is a recommendation from a friend, family member or work colleague. Now think about social media, where people with common interests are able to freely comment and communicate their preferences to anyone and everyone. It is a world of unlimited commercial potential, but one where there is nowhere to hide.
Just as social media cannot be ignored as a business enabler, nor can we afford to ignore it as an increasingly preferred tool of communication by our employees. Telstra is a media comms company. Our business is about encouraging our customers to understand and be active participants in all aspects of the online world. So we need to 'walk the walk' as well as 'talking the talk'. We should encourage our staff to learn about and use social media at work and in their everyday lives. It is an integral part of how we communicate, both to the outside world and within the company.
So what should be the rules of the game? At one end of the continuum, it could be open slather with no rules at all, but that is unrealistic given issues like disclosure and the need for coordination and consistency of messaging in a company like Telstra.
At the other end of the continuum, we could be highly prescriptive, discouraging staff from using social media other than in their own personal time and only about issues unrelated to Telstra. Such a restrictive policy might fit with more traditional corporate approaches to media management. But in the online world, it is likely to be ineffective and counter-productive. People will still use social media and inevitably conversations turn to matters relating to Telstra. So shouldn't we start from a position that Telstra employees are responsible people and, if we give them the opportunity, they are likely to be among our best advocates - our best online "word of mouthers" if you like?
Over the last five months, we have grappled with what sort of company policy should apply to the use of social media by Telstra staff. Hopefully the policy we have released today gets the balance right for a media comms company that should be actively encouraging its staff to make maximum use of these innovative internet tools.
The 3Rs are good commonsense guardrails. We are saying that as a staff member we encourage you to use social media, but be responsible in your use and be respectful of the online communities in which you participate. We are saying that, as a staff member, you can comment if your personal online conversations turn to matters relating to Telstra, but represent the fact you are a Telstra staff member so others in the online community know the context in which your comments are being made. Of course, you have a right to have and express opinions, but if they relate to matters pertaining to Telstra, then it is responsible that you do your best to make sure what you say is accurate and that you don't go out to damage the company you work for. This is what the 3Rs of social media - responsibility, respect and representation - mean.
But we are under no illusions. This is a novel and ground-breaking area, with few if any precedents in terms of other large Australian companies having similar policies. So we're not pretending we will get it 100% right the first time. We will keep this company policy under review and we are keen for people's input on what works well and what could be improved upon.
In the meantime, happy online chatting, messaging, blogging, tweeting, video sharing and podcasting to everyone!
Go to his blog to download Telstra's 3Rs guardrails and to participate in the discussion on "How important is it for companies / organisations to provide social media guidelines to support employees participating in social media?"
Write Away wins Optometry Giving Sight
Mon, Apr 20 2009
Optometry Giving Sight, a not for profit fundraising organisation which addresses the needs of the 300 million blind or vision impaired people around the world, has appointed Write Away Communication + Events for the third consecutive year.
Write Away will manage the public relations for World Sight Day Challenge on Thursday 8th October this year. The campaign encourages optometrists to donate their eye examination proceeds on World Sight Day to raise funds for projects that provide vision care, local training and infrastructure support in countries that lack basic eye care services.
'We are delighted to work with Write Away again,' said Jo Humphries, Communications Manager at Optometry Giving Sight. 'Last year they secured significant print, online and broadcast media coverage around Australia. Since we have been working with Write Away the number of optometrists taking part has increased significantly year on year.'
The PRIA confirms position on 'guaranteeing' results
Thu, Apr 16 2009
The Public Relations Institute of Australia has reiterated its position that offering services based solely on results can be misleading to clients.
National president Tracy Jones said the practice of "guaranteeing" results suggested that PR professionals had some control over the media, which they do not.
Her statement follows a media debate about the practice of linking payments to PR professionals directly to media coverage outcomes.
She said guaranteeing a certain level of media coverage is impossible because of the wide range of factors outside of the PR professional's control, most importantly:
- The news value of the story: A boring story may never get a run in any newspaper or magazine,
- Competing issues of the day: What makes news one day may be outflanked by a bigger story or a more topical issue the next.
"By providing professional advice, a PR agency can increase the chances of gaining promotion," Mrs Jones said.
"But at the end of the day it is the quality of your product and its value to the target audience that determines whether it gets a run in the media.
"Public Relations is not a computer or lightbulb that you can guarantee will work or your money back.
"Can you trust a doctor that guarantees a cure for cancer that all other medical practitioners have found untreatable? Would you believe an accountant who promises you will make a profit?"
The issue is not a new one, which is why the PRIA Code of Ethics addresses it.
Clause 6 of the Code states: "Members shall refrain from proposing or agreeing that their consultancy fees or other remuneration be contingent entirely on the achievement of specified results."
New appointment for Write Away
Tue, Apr 14 2009
Write Away Communication + Events has recently announced the appointment of Megan McKay to the position of Account Director. McKay comes to the role with more than 14 years experience, most recently as PR Director Asia Pacific for Getty Images.
In addition to overseeing new business development, McKay will also draw on her vast in-house experience for her client servicing responsibilities.
"Having worked in-house for so much of my career I see this as a real benefit now working in an agency," she said. "I've seen Write Away at work for many years and I was always impressed with their creativity when working across such a vast range of clients, as well as their down to earth approach. It's exciting to be part of this and have the opportunity to work on such a range of products and services."
Contact:
Lara Irvine or Megan McKay
(02) 9978 1400
lara@writeaway.com.au or megan@writeaway.com.au
Rudd rewrites broadband rulebook
Tue, Apr 7 2009
By ABC Online parliamentary correspondent Emma Rodgers
The Federal Government has scrapped the controversial broadband tender process and will instead form a new public/private company to build a national network, Prime Minister Kevin Rudd has announced.
Unveiling the plan today, Mr Rudd described the $43 billion fibre-to-the-home scheme as the single largest infrastructure project in the country's history and said it would create 25,000 jobs a year during construction, with 37,000 in the busiest year of construction.
Mr Rudd said the scheme was essential to boost long-term economic growth and set a path for the country's economic recovery.
"It is the most ambitious, far-reaching, and long-term nation-building infrastructure project ever undertaken by an Australian government," he said.
"Like the building of the Snowy Hydro, the building of the Sydney Harbour Bridge, this a historic act of nation-buidling."
The network will connect 90 per cent of homes to a network with speeds of up to 100 megabits per second, with the remainder of homes connected at 12 megabits a second.
The Government would hold a majority share in the company, which will also be part-owned by the private sector, and will invest $43 billion into the project over eight years.
The Government will then gradually sell its share of the company five years after the project is completed.
Mr Rudd said the company would inject a "new competitive force" into the telecommunications market.
"Today we draw a line under a decade of policy area and neglect," he said.
"This solves once and for all the core problem created when the previous prime minister privatised Telstra a decade ago without ever resolving the conflict of a private monopoly owning the network infrastructure and dominating the retail market."
Mr Rudd said the broadband tender process was being scrapped because none of the submitted bids offered value for money to the taxpayer, but said anyone was open to invest in the new company.
Telstra was dropped from the bidding process last December after the Government rejected its proposal.
The Government had originally said in 2007 the tender process would be finalised by mid-2008, with construction to begin by the end of last year.
Read the original article here and all the online comments.
First book for Communicator's Coach
Mon, Apr 6 2009
Hunter business woman Heidi Alexandra Pollard has self published her first book and launched new one day and online workshops to help people to boost their career. The book and workshops are available from today (March 30) via the website www.boostyourcareer.com.au
Boost Your Career is a practical guide to help people, particularly those in the growing field of media and communications, to fast track their careers. With the help of seven experts in the field, including NSW Minister for the Hunter Jodi McKay, shares her secrets to a successful career.
The 34 year old is also launching a new one day workshop and home study course that she developed in response to demand from people looking for an alternative to coaching or training courses. Ms Pollard launched the new products to her peers and clients at a function at Warners Bay on March 27.
Known as the Communicator's Coach, Ms Pollard's own successful career includes roles as public relations manager at John Hunter Hospital and director of communication at WorkCover NSW. Since establishing her own company, Leading Value, in 2005, she has quickly become the leading practitioner in leadership communication, career development and business building in the communication industry on the east coast of Australia. Since then her coaching practice has grown to include clients throughout Australia as well as internationally in Hong Kong, New Zealand and the USA.
Ms Pollard said that like her, the experts in Boost Your Career believe they are the creators of their life. They also share the traits of "determination, passion for communicating and connecting with people and commitment to lifelong learning."
"Great communicators don't get to the top because they are perfect and flawless, they get to the top because they know their values, strengths and ethics and they stick to them and build on them with gritty determination," Ms Pollard said.
She said that while the book and home study course are aimed at professional communicators and communications graduates, it could also be helpful to other graduates and professionals in other knowledge industries wanting to take their career to the next level.
"The book is another way for me to help people to become magnetic leaders that connect people," she said.
Former 1233 ABC Radio presenter and best-selling author, Jennifer Fleming said in a foreward to the book says that "'Boost Your Career' is practical, passionate and positive. Heidi incorporates constructive and inspiring strategies for those who want to break into this competitive industry."
Ms Pollard is also a keynote speaker and founder and chair of the Hunter-based Professional Communicators' Network. She has a degree in Public Relations from The University of Newcastle as well as a Graduate Diploma and Masters in Professional Communication and is a licensed Coaching Clinic facilitator, an accredited Myers Briggs Type Indicator Trainer and a Certified Neuro Linguistic Programming (NLP) Practitioner.
You can find Heidi's book in our bookshop.
New research from the PRCA
Tue, Mar 31 2009
The Public Relations Consultants Association (PRCA) in the UK shows that 84% of PR firms believed that evaluation is very important to the credibility of PR. In a recession, with pressure on both agency performance and budgets, the opportunity is there for PR firms and all programme owners to fight their corner to include an evaluation component in every client programme.
The cause for optimism centres around the fact that 60% of PR leaders said there had been no change since the economic downturn in the proportion of PR budgets spent on evaluation. In other words, there is a huge opportunity for agencies to prove client value with factual evaluation measures that cannot be challenged.
The PRCA is to be congratulated for its willingness to work with the International Association for Measurement and Evaluation of Communications (AMEC) to champion evaluation. Along the way we have a couple of evaluation myths to break down:
- That evaluation is expensive;
- Clients are not sufficiently interested in evaluation to pay for it.
Needless to say there is compelling data and the proof available to answer both points, and that will be a core feature of the 1st European Summit on Measurement in Berlin from June 10-12. The Summit is being presented by AMEC and the Institute for Public Relations. Christoph Keese, Group Managing Director, Public Affairs from Axel Springer and Dr Roland Kuntze, Head of External Communications, O2 are among the confirmed major company speakers, joining Royal Dutch Shell, BBVA, Siemens and the UK Government's Central Office of Information.
Read more here
communikate et al announces new accounts
Fri, Mar 27 2009
Leading communication and marketing consultancy communikate et al has kicked off the year winning three significant accounts in the tightly held retail sector.
IGA Distribution, together with local success stories CIBO Espresso and Janesce have joined the consultancy, which represents a broad range of clients across a dozen different sectors in SA and nationally.
communikate et al Managing Director Kate Hannemann says the steady flow of new business is a welcome sign given the current economic conditions and high level of uncertainty.
"We're finding that now more than ever clients are looking for ways to improve their business and service offerings in the eyes of those who matter most to them, be it their own customers or even staff," Kate said.
"These are key accounts for the SA market and mark another significant stage in our growth."
South Australian institution CIBO Espresso has 14 stores in total, three of which are in Brisbane, while Janesce has three retail outlets in Adelaide with more than 45 stockists across Australia and overseas in China, Japan, New Zealand, Singapore and Taiwan.
IGA Distribution, part of the IGA global network, is the leading independent grocery brand in Australia, representing more than 2