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Advocacy

Advocating for PRIA members while promoting the value of public relations and communication to the government and bureaucracy is an important priority for PRIA. To do this, we address legislative and regulatory issues that affect the PR profession by making our position known on policies, inquiries and other government initiatives and by participating on various working groups and committees from time to time.

We also strive to keep our members informed about federal and state legislative and regulatory activities through newsletters, bulletins and website updates.

Your feedback and contribution is always welcome. Email us at info@pria.com.au

Position Statements

• Astro-turfing: PRIA position statement: 'Where the grass is not greener: Astro-turfing not an import Australia wants to grow' Appendix C of Lobbying in New South Wales: A Submission to the Independent Commission against Corruption, NSW, 30 June 2006
• Advertising Value Equivalency Position Statement. For further information, please go to the Knowledge Bank section on Measuring & Evaluation or contact us at the above email address.

Submissions

PRIA prepares formal submissions on a range of business issues relevant to communication practitioners, our Registered Consultancies (RCGs) and the PR profession in general.

Recent Submissions:

• a submission to the Western Australian Integrity (Lobbyist) Bill 2011 (February 2012)
• a submission to the Senate Finance and Public Administration Committee regarding the inquiry into the operation of the Lobbying Code of Conduct and the Lobbyist Register (January 2012)
• a submission in relation to the Queensland Integrity Commissioners review of the operation of the lobbying provisions of the Queensland Integrity Act 2009 (March 2011)
• a submission to the Queensland Government's Review of the Integrity Act 2009 (December 2011)

Other Submissions Made:

• a submission to the Federal Department of Prime Minister and Cabinet regarding the Federal Lobbying Code of Conduct (March 2010)

• submissions to Fair Work Australia regarding the Media Entertainment and Arts Alliance (MEAA) application for a PR Industry Award (May 2010)

• a submission to the Independent Commission Against Corruption (ICAC) to help inform its investigation into potential corruption risks in the current lobbying regulatory system and practices in NSW (June 2010)

• a submission in relation to the discussion paper issued in July 2010 by Senator Joe Ludwig regarding possible Reforms to the Lobbying Code of Conduct and Register of Lobbyists (September 2010)

Advocacy Activities

• Application for a PR industry Award
  PRIA's Registered Consultancies Group participated in Fair Work Australia hearings regarding an application by the Media and Entertainment and Arts Alliance to make a modern award for the public relations industry. The full bench determined that a modern award was not necessary. Click here for more information.

• Lobbying Code of Conduct and the Lobbyists Register
  In March 2010, PRIA participated in a successful roundtable meeting to discuss the Federal Government's lobbying framework. The meeting was organised as part of the Government's commitment to keep the operation of the Lobbying Code of Conduct and the Lobbyists Register under constant review. PRIA, invited by Cabinet Secretary Senator Ludwig, was an active participant in the roundtable discussion. Click here for more information.

• Review of the Excellence in Research for Australia (ERA) Initiative Ranked Journal and Conference Lists
  PRIA is consulting with its members through its National Education Committee to inform PRIA submissions to be made as part of a public consultation on various ranked journals. Contact Julian Kenny, National Education Officer for further information.

Committee Participation

PRIA participates in the following Committees and working parties:

• Response Ability for Public Relations - PRIA is a member of the Expert Working Group for the project which operates to enhance the knowledge and skills of public relations students so that they will be prepared to respond appropriately to communication issues relating to suicide and mental illness.