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Creative Juices

Imagine if you had the power to create killer PR concepts that blow your colleagues and clients away. Ready for the challenge? Let PRIA’s New Practitioners Group and creative thinking gurus get you well on the way to thinking big.

Scotty Iseri is the US based digital strategist from Klick Communications. A writer, performer and producer from the Chicago comedy scene, he is a web-native creator, creating brand-friendly, sharable content for a wide variety of audiences.
Scotty wrote and performed the critically acclaimed web seriesScotty Got An Office Job, garnering nearly 200,000 subscribers, and a sponsored trip to Australia for the show's third season. He is also the writer/director of the world's first internet Christmas special: Merry Holidays, Please Hold. This branded series garnered further critical acclaim, and drove a double digit uptick in site trafïc to the sponsor, the software company Zendesk.

Ryan Peal, Director of Imagination at Momentum Worldwide, has more than 15 years of global experience helping brands tell stories that get people talking. Prior to joining Momentum Ryan was the Asia-Pacific Creative Director at Hill & Knowlton, working with a team of more than 100 communications professionals in 9 offices to inspire new thinking and creative ways to tackle client challenges.
Ryan's had the luck of working with some of the biggest brands in the world, including adidas, Ford, Motorola, PlayStation, Sony and Yahoo!

Scotty