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Fast moving consumer goods

This original webinar (21 May 2010) was a panel discussion of the public relations budgets allocated in fast moving consumer goods and how public relations can get a greater share of the advertising spend. Panellists discussed the issues and their perspectives on the effectiveness of public relations and advertising in the FMCG market.

Panellists:

• Tim Pethick, brand guru and entrepreneur/founder of nudie
• Lee McLean, Queensland Manager PPR

Download the presentation slides

Question 1: What is the role of public relations in successful campaigns working with mass communication and big budgets?

Question 2: How can public relations gain a greater share of the advertising spend?

Question 3: What is the practical way to communicate a story to the media?

Question 4: How difficult is it to plan the strategy behind brand story telling? What techniques do you use?

Question 5: How important is digital media and is it possible to measure the return?