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Government

PRIA’s August webinar focused on the election campaign. Communication is critical to government policies and campaigns, but what has been the impact of social media? Amnesia’s Karalee Evans, Edelman’s Matthew Gain and UTS professor Jim Macnamara presented their latest data on how each party is tackled the digital election.

Panellists:

• Karalee Evans (@Karalee_) of Amnesia Razorfish blogs and takes polls on The Social Election 2010
• Matthew Gain (@matthewgain) works for Edelman but also has his own social media blog, MatthewGain.com
• Jim Macnamara, FPRIA, is Professor of Public Communications at University of Technology, Sydney, with 12 books to his name including ‘The 21st Century Media (R)evolution’

Download the presentation slides

Question 1: Social electioninsights

Question 2: What have you found with data mining

Question 3: Have you been able to match the positive/ negative sentiment of social media data?

Question 4: What is a successful tool to use?

Question 5: Does social media have a great impact on election campaigns?

Question 6: What role does social media play on election campaigns?

Question 7: How important is Twitter to an election campaign?

Question 8: Do you think targeting the opposition's fans on Facebook works?

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Question 10: What is the one bit of advice you can give to political staffers about social media?