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Journalism 2.0

This original webinar (17 June 2010) addressed the differences between traditional journalism and the blogosphere. What do we need to know about pitching and how to work with different media?

Panellists included:

• Tim Burrowes, founder of media and marketing website Mumbrella and Editorial Director of its parent company Focal Attractions. Tim founded Mumbrella in September 2008 after two years as Group Editor as Associate Publisher at marketing, media and advertising magazine B&T.

• Melissa Hoyer, freelance writer, former pop culture columnist for News Limited Group

Download the presentation slides

Check out the podcasts below.

Question 1: How can we improve accuracy in the print media?

Question 2: Is traditional media becoming redundant?

Question 3: What are the chances of cold calls and media releases? Is it better to blog?

Question 4: How are the deadline pressures different in the online world? What ‘requirements 2.0′ should PR understand?

Question 5: What creates a good relationship with the media? How can public relations practitioners engage?

Question 6: What grabs your attention in the subject heading?

Question 7: Social media has disrupted marketing and journalism. So what happens when everyone including companies and government agencies are making content?

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Question 8: Would a webinar be well received by journos?

Question 9: This podcast discusses exclusive offers.



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Question 10: Should copy be in the body of the email or in a separate document?

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Question 11: Are mainstream journos becoming more desparate and overly aggressive?

Question 12: Do you respect embargos?

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