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Monitoring social media

Deirdre Breakenridge was our guest presenter for the 16 July webinar. Following her outstanding presentation at PRIA’s 2009 National Conference, Deirdre talked us through some of the essentials in digital media, some tips on what not to do and a guide to monitoring your brand or product online.

Deirdre Breakenridge is President and Executive Director of Communications at Mango! Creative Juice. A veteran in the public relations industry, Deirdre leads a creative team of public relations and marketing executives strategising to gain brand awareness for their clients through creative and strategic public relations campaigns. Deirdre is also an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey, where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. She is joint author of Putting the Public Back in Public Relations with Brian Solis.

Download the presentation slides

Is public relations dead?

The conversation prism

The conversation prism part 2

Idenfitying the converstaions related to your brand

Putting the public back into public relations

Social network grid part 1

Social network grid part 2

Social media vs traditional media

Monitoring social media model

How do you communicate your brand?

The importance of public relations planning

Monitoring considerations

Social media strategy wheel

Will public relations budgets change? Part 1

Will public relations budgets change? Part 2

Media monitoring example

Media monitoring dashboard

Public relations media monitoring survey

Measuring sentiment

Monitoring text analytics

The impact of search

No cost dashboard option

ROI

Finding the value of ROI

Where does the public relations value go?

Can a few people kick start social media for their company?

Can public relations practitioners access best practice case studies to show their executives?

Does Mango have additional staff for social media?

Is social media for every organisation?

Should companies be responding to Twitter and Facebook without their public relations practitioners buffering first?

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What team in an organisation does social media fit into?