Deirdre Breakenridge was our guest presenter for the 16 July webinar. Following her outstanding presentation at PRIA’s 2009 National Conference, Deirdre talked us through some of the essentials in digital media, some tips on what not to do and a guide to monitoring your brand or product online.
Deirdre Breakenridge is President and Executive Director of Communications at Mango! Creative Juice. A veteran in the public relations industry, Deirdre leads a creative team of public relations and marketing executives strategising to gain brand awareness for their clients through creative and strategic public relations campaigns. Deirdre is also an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey, where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. She is joint author of Putting the Public Back in Public Relations with Brian Solis.
Is public relations dead?
The conversation prism
The conversation prism part 2
Idenfitying the converstaions related to your brand
Putting the public back into public relations
Social network grid part 1
Social network grid part 2
Social media vs traditional media
Monitoring social media model
How do you communicate your brand?
The importance of public relations planning
Social media strategy wheel
Will public relations budgets change? Part 1
Will public relations budgets change? Part 2
Media monitoring example
Media monitoring dashboard
Public relations media monitoring survey
Monitoring text analytics
The impact of search
No cost dashboard option
Finding the value of ROI
Where does the public relations value go?
Can a few people kick start social media for their company?
Can public relations practitioners access best practice case studies to show their executives?
Does Mango have additional staff for social media?
Is social media for every organisation?
Should companies be responding to Twitter and Facebook without their public relations practitioners buffering first?
What team in an organisation does social media fit into?