Monitoring social media

Deirdre Breakenridge was our guest presenter for the 16 July webinar. Following her outstanding presentation at PRIA’s 2009 National Conference, Deirdre talked us through some of the essentials in digital media, some tips on what not to do and a guide to monitoring your brand or product online.

Deirdre Breakenridge is President and Executive Director of Communications at Mango! Creative Juice. A veteran in the public relations industry, Deirdre leads a creative team of public relations and marketing executives strategising to gain brand awareness for their clients through creative and strategic public relations campaigns. Deirdre is also an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey, where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. She is joint author of Putting the Public Back in Public Relations with Brian Solis.

Download the presentation slides

Is public relations dead?


Powered by Podbean.com


The conversation prism


Powered by Podbean.com


The conversation prism part 2


Powered by Podbean.com


Idenfitying the converstaions related to your brand


Powered by Podbean.com


Putting the public back into public relations


Powered by Podbean.com


Social network grid part 1


Powered by Podbean.com


Social network grid part 2


Powered by Podbean.com


Social media vs traditional media


Powered by Podbean.com


Monitoring social media model


Powered by Podbean.com


How do you communicate your brand?


Powered by Podbean.com


The importance of public relations planning


Powered by Podbean.com


Monitoring considerations


Powered by Podbean.com


Social media strategy wheel


Powered by Podbean.com


Will public relations budgets change? Part 1


Powered by Podbean.com


Will public relations budgets change? Part 2


Powered by Podbean.com


Media monitoring example


Powered by Podbean.com


Media monitoring dashboard


Powered by Podbean.com


Public relations media monitoring survey


Powered by Podbean.com


Measuring sentiment


Powered by Podbean.com


Monitoring text analytics


Powered by Podbean.com

The impact of search


Powered by Podbean.com


No cost dashboard option


Powered by Podbean.com


ROI


Powered by Podbean.com


Finding the value of ROI


Powered by Podbean.com


Where does the public relations value go?


Powered by Podbean.com


Can a few people kick start social media for their company?


Powered by Podbean.com


Can public relations practitioners access best practice case studies to show their executives?


Powered by Podbean.com


Does Mango have additional staff for social media?


Powered by Podbean.com


Is social media for every organisation?


Powered by Podbean.com


Should companies be responding to Twitter and Facebook without their public relations practitioners buffering first?


Powered by Podbean.com

What team in an organisation does social media fit into?


Powered by Podbean.com