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PRIA's user guidelines for online engagement

The aim of these guidelines is to compliment the information we publish on our website. We will remind you of important events and alert you to the latest Public Relations Institute of Australia (PRIA) and industry news. We will post relevant industry information as published by other people. We wish to engage our online community to share information, debate issues and promote the PR and communication industry and practice.

Integrity is a key principle in PRIA’s social media practices. We ask our online community to demonstrate appropriate ‘netiquette’, to be honest and open in their use of social media. Groups and individuals should have a regard for the public interest and be accurate when sharing knowledge.

1.0 Content
To facilitate robust and appropriate debate to grow knowledge and add value to individuals and the practice of PR and communication, the PRIA has developed some guidelines for publishing and uploading content to PRIA’s social networks.

Contributors should keep in mind that PRIA’s social networking pages include members from a diversity of communities, cultures and segments in the PR and communication space including not-for-profit, consultancies, commercial and government entities.

1.1 Discussions
PRIA social networking pages are an excellent opportunity to canvass issues of the day or the perennials from a PR/communication perspective.

Issues and topics can derive from the industry or developments in the marketplace that impact the practice of PR and communication practices and responsibilities. It can also provide an opportunity to discuss philosophical and practical issues about communication, including but not limited to:

• the characteristics and behaviours of high-performing, successful PR practitioners
• debate the pros and con of particular approaches to PR and communication
• the conduct of this business within the industry

1.2 News
These may include news items from around the world about PR and communication practitioners, and of the parties that affect their work. This information adds to the body of knowledge in PRIA’s social networks and provides an excellent point of departure for discussion and debate.

PRIA welcomes posts from PRIA members, other individuals/groups in PR and communication and people who are aspiring to join the industry.

1.3 Events
PRIA has a program of event endorsement. A PRIA endorsement event:

• is an official approval from PRIA of an event that contributes to the promotion of the PR and communication industry
• allows an event to be promoted on PRIA’s website, in publications and PRIA’s social media pages
• is recognising and using PRIA’s message as a basis for promoting positive and ethical PR and communication industry practices.

PRIA event endorsement is not:

• provision of financial support for events
• assistance with the production, implementation or evaluation of events.

Click here for information on how to have your event endorsed.

1.4 Jobs
As a part of the job advertising agreement with PRIA authorised job vacancies will be posted to PRIA’s social networks. Unauthorised job postings will be removed. To get your job advertisement authorised click here.

1.5 Comments
Comments that further knowledge and contribute to debate about relevant PR and communication issues are encouraged.

2. Deletion policy:

2.1 Advertising
Members should be aware that unauthorised posts advertising jobs, services and/or events will be removed.

Information about advertising on PRIA’s website can be viewed here.

2.2 Non-PR/communication focused topics and issues
PRIA’s social networks are for aspiring and active PR and communication practitioners. To ensure focus is retained, except in particular circumstances*, posts that do not directly relate to PR and communication, and issues that affect PR and communication practitioners and the practice will be removed.

Note * ‘Particular circumstances’ relates to general discussion among members of our social networks. ‘General discussion’ relates to content deemed appropriate by PRIA.

2.3 Tone and content of comments
Posts that insult or demean PRIA members, or are in poor taste such as inappropriate and/or offensive content and/or language, will be removed. Other circumstances where a post may be removed include:

• abusive, off-topic, irrelevant, foul language
• contain solicitations and/or advertising and/or overt self promotion
• thread spamming (posting the same comment on multiple sites or groups).

3. Discontinuation of membership of PRIA Facebook page
Persistent refusal to comply with these guidelines may result in PRIA discontinuing the offender’s membership of the PRIA’s social networks.

In such instances, PRIA decision is final and no correspondence will be entered into.

4. Conclusion
Thank you for joining PRIA’s social networks. We hope you will participate in online conversation and help generate relevant discussion.

If you have any queries or concerns please contact:

Communication Coordinator
Public Relations Institute of Australia
Email: info@pria.com.au
Tel: 02 9331 3346

You can connect with PRIA here:
Twitter @PRIANational
Facebook www.facebook.com/praustralia