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Stay on Message
Senior Public Affairs Manager NSW Business Chamber, Paul Ritchie takes us into the nitty gritty of 'staying on message'. Media and communications today seem to fall off track when demonsrating a case.
Paul explains . . .
- past, present and future
- climate change examples
- case study examples - Barak Obama
- the importance of story telling
- the importance of uncomfortable conversations
- gardners forces receptivity
- 7 simple rules of a message
Download presentation slides here
q1 why do you use the term spin doctor in your book 'stay on message'?
q2 what is involved in a leadership function?
q3 crisis management
q16 whats your view on the gillard campaign mixed messages?
q17 what advice can you give to stay on message during a conflict situation were an org try and reframe the debate?
PRIA Blog
- Mon, May 21 2012 Cutting through the content clutter
- Fri, May 18 2012 Guest post: Thought leadership in the media
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