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Strategic use of the live event

Rob Vass is the Managing Director and founder of SPI (Show Production Institute). Throughout his 20 year career he has been driven by the question ‘Why and how does live communication work and how can this be leveraged to achieve specific business outcomes?’ As well as working with many of Australia’s top brands, the resulting research and practice led to his development of the ‘Theatre of Business’ series with NIDA and numerous training seminars on campaign messaging and live communication techniques for industry associations and corporations.

In this webinar we will explore two questions;

1. With so many alternate mediums of communication why hold a live event
2. How to leverage maximum return from the live event

In answering these questions we will look at;
• The unique communication attributes of the live event
• How to influence an audience

Download presentation slides here