• Print
• Email to Friend

The future of public relations

• What will relationships with the media become?
• Will the breadth of the role continue to increase?
• Will digital media reduce the number of jobs?

Panellists included:

• Robina Xavier, National PRIA President
• John Paluszek, Global Alliance Chair
• Gary McCormick, Chair of the Public Relations Society of America

Download the presentation slides

Question 1: What is the future of public relations?

Question 2: What is the business case for public relations? What is the value test for CEOs?

Question 3: Is it fair to say that public relations is a global profession?

Question 4: What role will education play in the future of public relations?

Question 5: Is there enough effort put into evaluation?

Question 6: What will be the impact of social media?